CINXE.COM

<!DOCTYPE html><html lang="en"><head><title>What is User Experience (UX)? - Read Why UX is so Important | Oberlo</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="robots" content="index, follow, max-image-preview:large"/><meta name="description" content="User Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction."/><meta property="og:type" content="website"/><meta property="og:site_name" content="Oberlo"/><meta property="og:title" content="What is User Experience (UX)? - Read Why UX is so Important | Oberlo"/><meta property="og:description" content="User Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898633-what-is-user-experience.png?v=1714655033"/><meta property="og:url" content="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Oberlo"/><meta property="twitter:title" content="What is User Experience (UX)? - Read Why UX is so Important | Oberlo"/><meta property="twitter:description" content="User Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction."/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898633-what-is-user-experience.png?v=1714655033"/><link rel="preload stylesheet" as="css" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-BULXPc27.css"/><link rel="icon" href="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAGAAAABgCAMAAADVRocKAAAARVBMVEUAAAAsAPssAPwtAPstAPswAP8sAPstAPotAPstAPssAPssAPwtAPssAPkqAPotAPouAPssAPsgAP8tAPwtAPwtAPktAPupQf0pAAAAFnRSTlMAvyDf7xBAcGB/kJ+vgDCgz88QUE+gQ7b1OgAAAkFJREFUaN7t2dty4yAMBuBfnIPBTpqt3v9Rd7Y7U3a8TqwAuui033WLgpBi4eDHJG9rinkp9FfJNQUzbe0Qi+UDjvJ9OIqJ5PiZaw4Dn/1CLGCXvn0EYjFKSss3NnUsrxbCEHeRnkV03MlFpY/fFHOafctD7HqSHh72NE0XnuAiWF8hQltfIUJbXzVC5IkS/mMcT+QMdt4sT2X9LkDmyfKugXm6gH9Zns4qVWhT2/rGsgLndTbQ1P0JqG0hsZLYNqCD8GFlFa0XNlaTW4Z02NcyRDEYwIdILLW+8BxYVnwy2wt1VGSbDWjkzV8AOBa4eez4Kws4wEjX74tgRE8Ca3DAS7L0C1FUC4eC6JSzoH7wwCb5X5LkEd1bKIIAhIfovDxgBWkcGMYtnHQ86MuRw8ARiJpIEABPfI0AHg95QQAn6eOBRhgr0yQoUzvSaEXQaCSYnwaqlPDOp+rArXFBld6H+m5dFYm59xSK6IFjuq+lF+Hc4joiyGd+AMQSi9/dSrN4/M09b8ySlQ+ngYVsXPFhvdiXxmvHYu5KdH3l7/HHO6tZtC7hrQsgyNH4XbyykqU9l3SYNgKqWPbf6wobUN3CgsYrFJI1h0Om2ntB4slo5KVj160rKiRI8b1jRaNxDBuO+CtPcgNUI9w8VCOUZ/N+4WEZT1W9n3DaQDLABpwyZTj9WptwdwiZrWf56iFntu5fSuUhLIu5bNAhEYtQ9OhkzmNQNRjiQybHx245eUyx3utCN/uZcktLTauHAmM8vpnfG5UYeSfgElYAAAAASUVORK5CYII=" type="image/x-icon"/><link rel="apple-touch-icon" sizes="180x180" href="https://cdn.shopify.com/b/shopify-brochure2-assets/22cf5dca81e6808ce3343dea79266cae.png"/><link rel="apple-touch-icon" sizes="152x152" href="https://cdn.shopify.com/b/shopify-brochure2-assets/ace17365c65ff787138f7728a88a841d.png"/><link rel="apple-touch-icon" sizes="144x144" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c5afba1dbf10c50cb4408dbd8ec7056d.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/86ac773c208ebb8699f2d18c5d766625.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/5818697407737537f85e5ac02c734dda.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/f73ac6d7819252702470f280d10da94d.png"/><link rel="apple-touch-icon" sizes="60x60" href="https://cdn.shopify.com/b/shopify-brochure2-assets/cac9506dadf56ceff28200834614dcd3.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/53b7a03eb5cca4c115c6f8625fcaa081.png"/><link rel="icon" type="image/png" href="https://cdn.shopify.com/b/shopify-brochure2-assets/a5ddc3b7fbdd30060e1395404c9a13d7.png" sizes="32x32"/><link rel="icon" type="image/png" href="https://cdn.shopify.com/b/shopify-brochure2-assets/f532645428edde154b758e7b091af4dd.png" sizes="192x192"/><link rel="shortcut icon" type="image/png" href="https://cdn.shopify.com/b/shopify-brochure2-assets/d82b95b234e189f4a69c751dcfb9c18e.png" sizes="16x16"/><link rel="canonical" href="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><link href="https://www.oberlo.com/ecommerce-wiki/user-experience-ux" hrefLang="en" rel="alternate"/><link rel="alternate" href="https://www.oberlo.com/ecommerce-wiki/user-experience-ux" hrefLang="x-default"/></head><body><div class="relative"><div class="sticky top-0 w-full z-40" id="sticky-global-header"><header id="main-header" class="bg-gray-10 lg:px-8 lg:py-4"><div class="flex justify-between items-center relative" role="list"><div class="flex justify-start w-full sm:col-span-2 lg:hidden"><details id="dropdown-nav" class="nav-dropdown-menu group"><span class="content-[''] absolute top-0 right-0 bottom-0 left-0 z-[1] group-open:bg-white group-open:animate-sweep"></span><summary class="list-none relative w-14 h-14 mobile-menu"><span class="sr-only test"></span><button class="relative inline-flex w-full h-full items-center justify-center z-20"><svg viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="" width="20" height="20"><path d="M0 4a1 1 0 011-1h18a1 1 0 110 2H1a1 1 0 01-1-1zM0 10a1 1 0 011-1h18a1 1 0 110 2H1a1 1 0 01-1-1zM1 15a1 1 0 100 2h18a1 1 0 100-2H1z" fill="#230000"></path></svg></button></summary><div class="group-open:animate-sweep fixed inset-y-0 left-0 w-full max-w-md overflow-y-auto scrolling-touch bg-white shadow-lg pt-14 mt-14 flex flex-col justify-between"><div id="mobile-menu" class="p-8 pt-2"><details class="nav-dropdown-menu group/submenu"><summary class="focus:outline-none focus:shadow-none list-none flex justify-between items-center"><p class="py-2 text-label font-sans uppercase lg:text-size-xs ">Topics</p><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="w-5 h-5 duration-300 transition-transform rotate-180 group-open/submenu:rotate-0"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></summary><ul class="flex flex-col group-open/submenu:animate-sweep"><li><a href="/build-your-business" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Build your business</a></li><li><a href="/stories" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Stories</a></li><li><a href="/your-life" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Your life</a></li></ul></details><div class="my-4 w-full border-t border-gray-50" aria-hidden="true"></div><details class="nav-dropdown-menu group/submenu"><summary class="focus:outline-none focus:shadow-none list-none flex justify-between items-center"><p class="py-2 text-label font-sans uppercase lg:text-size-xs ">Business Tools</p><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="w-5 h-5 duration-300 transition-transform rotate-180 group-open/submenu:rotate-0"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></summary><ul class="flex flex-col group-open/submenu:animate-sweep"><li><a href="/tools/profit-margin-calculator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Profit Margin Calculator</a></li><li><a href="/tools/business-name-generator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Business Name Generator</a></li><li><a href="/tools/slogan-generator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Slogan Generator</a></li><li><a href="/tools/dropshipping-traffic-calculator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Traffic Calculator</a></li></ul></details><div class="my-4 w-full border-t border-gray-50" aria-hidden="true"></div><details class="nav-dropdown-menu group/submenu"><summary class="focus:outline-none focus:shadow-none list-none flex justify-between items-center"><p class="py-2 text-label font-sans uppercase lg:text-size-xs ">resources</p><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="w-5 h-5 duration-300 transition-transform rotate-180 group-open/submenu:rotate-0"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></summary><ul class="flex flex-col group-open/submenu:animate-sweep"><li><a href="/blog" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Blog</a></li><li><a href="/ebooks" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Ebooks</a></li><li><a href="/statistics" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Ecommerce Statistics</a></li><li><a href="/ecommerce-wiki" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Ecommerce Wiki</a></li><li><a href="/videos" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Videos</a></li><li><a href="/podcast" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans ">Podcast</a></li></ul></details><a href="https://shopify.pxf.io/Y9znxB?utm_content=https://www.oberlo.com/ecommerce-wiki/user-experience-ux" class="self-center overflow-hidden max-w-full ring-inset rounded-button focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py border-2 border-button-light-primary-border ring-button-light-primary-border hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled font-sans rounded-[3px] text-gray-10 font-bold uppercase tracking-[-0.02em] no-underline text-center whitespace-nowrap transition-colors duration-300 bg-green-10 hover:text-white hover:bg-green-30 focus:text-white focus:bg-green-30 focus:shadow-outline-green active:text-white active:bg-green-50 block px-8 text-lg mt-6 mb-4 py-4 w-full" data-component-name="button" target="">Join Shopify now</a></div><div class="px-8 py-12 bg-black text-white relative"><p><a href="/tools" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block py-2 text-heading-base font-sans text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Free business tools</a></p><div class="flex items-center py-8 space-x-8"><svg width="119" height="112" viewBox="0 0 119 112" xmlns="http://www.w3.org/2000/svg" class="text-gray-10 fill-current mr-auto animate-spin-momentum"><path fill="#fff" d="M33.29 24.914L23.48 8.362 37.57 0l2.533 4.274-7.023 4.167a1.188 1.188 0 001.209 2.046l7.019-4.167 2.37 3.996-7.09 4.21a1.1 1.1 0 00-.386 1.509c.31.525.986.696 1.507.386l7.094-4.21 2.573 4.341-14.085 8.362zm67.099 35.596l6.263-.533-.322-3.809c-.095-1.142-.012-2.081 1.575-2.216L119 53.008l-.724-8.532-19.108 1.623 1.221 14.411zM10.638 43.117a.536.536 0 01-.736.004c-.771-.72-1.73-1.325-3.062-1.445-1.98-.179-3.416.418-4.386 1.827-.788 1.142-1.257 2.802-1.476 5.226L0 59.283l19.092 1.763 1.007-10.92c.218-2.44-.088-4.394-.911-5.803-.91-1.56-2.446-2.448-4.561-2.639-1.631-.147-2.987.474-3.99 1.433zm5.166 8.672c0 .02-.004.036-.004.056a2.188 2.188 0 01-2.426 1.922 2.173 2.173 0 01-1.925-2.368c0-.02.004-.036.004-.056a2.187 2.187 0 012.426-1.922 2.174 2.174 0 011.925 2.368zm-6.407-.593c0 .02-.004.036-.004.056a2.188 2.188 0 01-2.426 1.922 2.173 2.173 0 01-1.924-2.368c0-.02.003-.036.003-.056a2.188 2.188 0 012.426-1.922 2.174 2.174 0 011.925 2.368zm79.996-32.602c-.199-.215-.035-.59.525-.522 2.148.044 3.758-.652 4.892-2.471 2.934-4.708-.68-7.805-4.156-9.978L82.919.792 72.771 17.073l6.378 3.984 2.581-4.139.787.494c1.98 1.237 1.182 3.709-.063 5.707l6.359 3.972c2.461-3.948 2.45-6.488.58-8.497zM85.21 13.12a2.409 2.409 0 01-1.097-1.576 2.417 2.417 0 01.35-1.83 2.42 2.42 0 013.371-.7c.545.357.915.903 1.046 1.543.132.637.008 1.29-.35 1.831a2.423 2.423 0 01-3.32.732zM26.826 84.436c2.545.08 5.018 1.119 7.245 3.176 2.184 2.018 3.536 4.517 3.806 7.04.29 2.699-.628 5.282-2.653 7.479-2.024 2.197-4.529 3.315-7.237 3.243-2.533-.071-5.134-1.218-7.317-3.235-2.227-2.058-3.456-4.446-3.739-6.977-.302-2.702.613-5.29 2.641-7.49 2.032-2.205 4.538-3.323 7.254-3.236zm-1.531 12.748A3.103 3.103 0 0029.68 97a3.11 3.11 0 00-.183-4.39 3.103 3.103 0 00-4.386.183 3.11 3.11 0 00.183 4.39zm74.632-9.437c2.028 2.201 2.943 4.792 2.641 7.49-.283 2.535-1.511 4.919-3.738 6.977-2.184 2.018-4.78 3.168-7.317 3.236-2.709.075-5.214-1.047-7.238-3.244s-2.943-4.78-2.653-7.478c.27-2.523 1.623-5.023 3.806-7.04 2.227-2.058 4.7-3.093 7.246-3.176 2.716-.08 5.221 1.038 7.253 3.235zm-5.54 5.13a3.103 3.103 0 00-4.386-.183 3.109 3.109 0 00-.183 4.39 3.103 3.103 0 004.387.183 3.109 3.109 0 00.183-4.39zM59.752 112a3.107 3.107 0 003.106-3.109 3.107 3.107 0 00-3.106-3.108 3.107 3.107 0 00-3.106 3.108A3.107 3.107 0 0059.752 112z"></path></svg><p class="text-body-sm font-sans">Start a business and design the life you want – all in one place.</p></div><ul class="flex items-center justify-between mt-8" data-component-name="social"><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label=""><svg width="27" height="21" viewBox="0 0 27 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M26.312 3.286c-.31-1.285-1.217-2.298-2.368-2.644C21.842 0 13.432 0 13.432 0S5.023 0 2.921.618C1.792.963.863 2 .553 3.286 0 5.633 0 10.5 0 10.5s0 4.892.553 7.214c.31 1.285 1.217 2.298 2.368 2.644C5.045 21 13.433 21 13.433 21s8.409 0 10.511-.618c1.15-.346 2.058-1.359 2.368-2.643.553-2.347.553-7.214.553-7.214s.022-4.892-.553-7.239zm-15.557 11.71V6.004l6.993 4.496-6.993 4.496z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label=""><svg width="21" height="21" viewBox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M20.947 6.174c-.05-1.116-.23-1.883-.488-2.548a5.123 5.123 0 00-1.215-1.862 5.169 5.169 0 00-1.859-1.21c-.669-.259-1.432-.44-2.548-.488C13.713.012 13.356 0 10.504 0 7.652 0 7.295.012 6.175.062 5.06.11 4.292.292 3.627.55a5.125 5.125 0 00-1.863 1.214 5.17 5.17 0 00-1.21 1.858c-.259.67-.44 1.432-.488 2.548C.012 7.294 0 7.65 0 10.502c0 2.851.012 3.208.062 4.328.049 1.116.23 1.883.488 2.548a5.179 5.179 0 001.214 1.862 5.17 5.17 0 001.86 1.21c.668.259 1.431.44 2.547.488 1.12.05 1.477.062 4.33.062 2.85 0 3.208-.012 4.328-.062 1.116-.049 1.883-.23 2.548-.488a5.372 5.372 0 003.073-3.072c.259-.669.44-1.432.489-2.548.049-1.12.061-1.477.061-4.328s-.004-3.208-.053-4.328zm-1.892 8.574c-.045 1.026-.217 1.58-.36 1.949A3.484 3.484 0 0116.7 18.69c-.37.143-.927.315-1.95.36-1.107.05-1.44.062-4.242.062S7.37 19.1 6.266 19.05c-1.026-.045-1.58-.217-1.95-.36a3.233 3.233 0 01-1.206-.784 3.265 3.265 0 01-.784-1.206c-.143-.37-.315-.927-.36-1.949-.05-1.107-.062-1.44-.062-4.242s.012-3.138.062-4.242c.045-1.025.217-1.579.36-1.948.169-.456.435-.87.788-1.206a3.26 3.26 0 011.207-.784c.369-.143.927-.316 1.949-.36 1.108-.05 1.44-.062 4.242-.062 2.807 0 3.14.012 4.243.061 1.026.045 1.58.218 1.949.361.455.168.87.435 1.206.784.349.34.616.75.784 1.206.144.369.316.927.361 1.948.05 1.108.062 1.44.062 4.242s-.013 3.13-.062 4.238z" fill="#fff"></path><path d="M10.503 5.107A5.397 5.397 0 005.107 10.5a5.396 5.396 0 0010.791 0 5.396 5.396 0 00-5.395-5.394zm0 8.894a3.5 3.5 0 110-7 3.5 3.5 0 010 7zm6.874-9.104a1.26 1.26 0 11-2.52 0 1.26 1.26 0 012.52 0z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label=""><svg width="19" height="21" viewBox="0 0 19 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M18.453 5.258a5.297 5.297 0 01-3.2-1.068A5.303 5.303 0 0113.14 0H9.707v9.37L9.703 14.5a3.104 3.104 0 01-2.133 2.945 3.095 3.095 0 01-2.573-.283 3.103 3.103 0 01-1.519-2.615A3.107 3.107 0 016.591 11.4c.342 0 .67.056.979.157V8.075a6.757 6.757 0 00-.99-.073 6.582 6.582 0 00-4.944 2.21 6.43 6.43 0 00-1.623 3.88 6.422 6.422 0 001.914 5.004A6.583 6.583 0 006.58 21c.335 0 .665-.025.99-.073a6.56 6.56 0 003.663-1.83 6.417 6.417 0 001.928-4.569l-.018-7.664a8.679 8.679 0 005.32 1.807V5.257l-.01.001z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label=""><svg width="21" height="21" viewBox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M17.924 0H3.076A3.08 3.08 0 000 3.076v14.848A3.08 3.08 0 003.076 21H9.27v-7.424H6.809V9.885h2.46V7.383a3.695 3.695 0 013.692-3.692h3.732v3.692h-3.732v2.502h3.732l-.615 3.691h-3.117V21h4.963A3.08 3.08 0 0021 17.924V3.076A3.08 3.08 0 0017.924 0z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label=""><svg width="21" height="17" viewBox="0 0 21 17" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M21 2.013a9.002 9.002 0 01-2.48.677A4.268 4.268 0 0020.412.32a8.623 8.623 0 01-2.73 1.037A4.321 4.321 0 0014.54 0a4.296 4.296 0 00-4.303 4.29c0 .34.03.667.1.979A12.2 12.2 0 011.462.782a4.306 4.306 0 00-.59 2.168c0 1.486.769 2.803 1.913 3.565A4.264 4.264 0 01.84 5.987v.047c0 2.084 1.492 3.816 3.45 4.214-.351.096-.733.142-1.13.142-.275 0-.553-.016-.815-.074a4.344 4.344 0 004.023 2.989 8.67 8.67 0 01-5.338 1.829c-.353 0-.691-.016-1.03-.059A12.153 12.153 0 006.604 17c7.923 0 12.254-6.539 12.254-12.206 0-.19-.007-.373-.016-.554A8.572 8.572 0 0021 2.013z" fill="#fff"></path></svg><span class="sr-only"></span></a></li></ul><div class="mt-8"><div class="flex items-center"><label for="footer-lang-select-footer" class="pointer-events-none relative pt-3" aria-label="Select Language"><svg width="15" height="14" viewBox="0 0 15 14" fill="#ffffff" xmlns="http://www.w3.org/2000/svg" class="absolute top-0 ml-4 "><path d="M.01 6.59h2.912c.027-1.027.152-1.994.362-2.871H.862C.4 4.583.072 5.557.011 6.589zm2.912.82H.01c.06 1.033.388 2.007.851 2.871h2.422a13.983 13.983 0 01-.362-2.87zm3.681-.82V3.719H4.131c-.225.869-.361 1.845-.39 2.87h2.862zm.001-3.692V0c-.899.25-1.695 1.398-2.22 2.898h2.22zm0 11.102v-2.898h-2.22c.525 1.5 1.321 2.647 2.22 2.898zm.822-14v2.898h2.22C9.121 1.398 8.325.251 7.426 0zm2.863 6.59a13.08 13.08 0 00-.39-2.871H7.425v2.87h2.863zm-3.686.82H3.74c.03 1.026.166 2.002.39 2.871h2.473v-2.87zm3.914-4.51h2.127C11.794 1.738 10.598.757 9.205.295c.536.632.983 1.582 1.312 2.605zm-7.003 8.202H1.387c.85 1.16 2.045 2.142 3.439 2.604-.536-.631-.984-1.582-1.312-2.604zm0-8.203C3.842 1.876 4.29.926 4.826.294 3.432.756 2.236 1.738 1.386 2.9h2.128zm7.003 8.203c-.329 1.022-.776 1.973-1.312 2.604 1.393-.462 2.59-1.443 3.44-2.604h-2.128zM7.426 7.41v2.871h2.472c.225-.869.361-1.845.39-2.87H7.427zm3.322-3.691c.21.877.335 1.844.362 2.87h2.911c-.06-1.032-.388-2.006-.851-2.87h-2.422zm-3.322 7.383V14c.899-.25 1.695-1.398 2.22-2.898h-2.22zM14.02 7.41h-2.91a13.982 13.982 0 01-.363 2.871h2.422c.463-.864.79-1.838.851-2.87z" fill="#fff"></path></svg><span class="block absolute top-1/2 transform -translate-y-1/2 left-48 pointer-events-none"><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="18" width="18" class="rotate-180"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></label><select id="footer-lang-select-footer" class="pr-10 py-2 pl-12 bg-gray-50/20 rounded appearance-none max-w-full hover:shadow-outline-violet focus:shadow-outline-violet focus:text-white"><option value="English" class="text-black" selected="">English</option><option value="Español" class="text-black">Español</option><option value="Português (Brasil)" class="text-black">Português (Brasil)</option><option value="Français" class="text-black">Français</option><option value="Deutsch" class="text-black">Deutsch</option><option value="Italiano" class="text-black">Italiano</option></select></div></div><ul class="flex flex-wrap text-xs leading-6 mt-6"><li class="w-full lg:w-auto capitalize"><span> © 2015-2025 Oberlo</span></li><li class="ml-0 lg:ml-3"><span class="hidden lg:inline-block mr-3">|</span><a href="/legal" class="text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20 capitalize">Legal</a></li><li class="ml-3"><span class="mr-3">|</span><a href="/sitemap" class="text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20 capitalize">Sitemap</a></li></ul></div></div></details></div><div class="absolute w-full flex justify-center lg:static lg:w-auto mr-auto"><a href="/" class="flex justify-center items-center cursor-pointer py-4 z-10"><svg width="150" height="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 150 24" class="h-4 lg:h-6 fill-current text-blue-10" aria-label="Oberlo"><title>Oberlo</title><path fill="#2D00FB" d="M55.422 23.569V.207h19.875v6.031h-9.905a1.442 1.442 0 000 2.887h9.905v5.64h-10.01a1.337 1.337 0 000 2.676h10.01v6.128H55.422zm67.769-.002v-7.635h-4.636c-1.39 0-2.517-.2-2.517-2.136V.27h-10.381v23.297h17.534zM49.722 11.33a.652.652 0 01-.087-.89c.786-1.013 1.407-2.242 1.404-3.868-.005-2.417-.886-4.087-2.694-5.104C46.878.643 44.82.26 41.87.266H29.019v23.296h13.298c2.972-.005 5.295-.593 6.904-1.748 1.781-1.277 2.682-3.232 2.677-5.81-.004-1.995-.906-3.567-2.176-4.673zm-9.892 7.218h-.067a2.635 2.635 0 01-1.858-.822 2.64 2.64 0 01-.733-1.896 2.639 2.639 0 012.714-2.594 2.635 2.635 0 011.858.822 2.64 2.64 0 01.733 1.896 2.639 2.639 0 01-2.647 2.594zm0-7.816h-.067a2.635 2.635 0 01-1.858-.822 2.64 2.64 0 01-.733-1.896 2.639 2.639 0 012.714-2.594 2.635 2.635 0 011.858.822c.489.513.75 1.186.733 1.896a2.639 2.639 0 01-2.647 2.594zm57.901 3.707c-.341-.092-.415-.581.205-.876 2.236-1.337 3.451-3.091 3.451-5.69 0-6.74-5.709-7.604-10.682-7.604h-11.06v23.297h9.125v-5.92h1.127c2.835 0 3.597 3.058 3.597 5.92h9.095c-.001-5.65-1.642-8.262-4.858-9.127zm-7.82-2.945l-.075-.001a2.935 2.935 0 01-2.07-.915 2.942 2.942 0 01-.816-2.112 2.94 2.94 0 013.023-2.89c.79.02 1.524.344 2.07.916.544.572.834 1.322.816 2.112a2.94 2.94 0 01-2.948 2.89zM22.025 3.125C19.685 1.103 16.627-.007 12.949 0c-3.607.006-6.867 1.129-9.18 3.16C1.298 5.33-.005 8.396 0 12.023c.007 3.628 1.321 6.688 3.801 8.85 2.32 2.023 5.584 3.133 9.19 3.127 3.678-.007 6.733-1.128 9.066-3.159 2.487-2.164 3.798-5.23 3.791-8.865-.006-3.635-1.328-6.695-3.823-8.85zm-9.1 12.648A3.77 3.77 0 019.154 12a3.77 3.77 0 013.77-3.773A3.77 3.77 0 0116.691 12a3.77 3.77 0 01-3.768 3.773zM146.177 3.125c-2.34-2.022-5.398-3.132-9.076-3.125-3.607.006-6.866 1.128-9.179 3.16-2.473 2.17-3.776 5.236-3.77 8.863.007 3.627 1.321 6.688 3.802 8.85 2.32 2.023 5.584 3.133 9.19 3.127 3.678-.007 6.732-1.129 9.065-3.159 2.487-2.164 3.798-5.23 3.791-8.865-.006-3.635-1.328-6.695-3.823-8.85zm-9.101 12.648A3.77 3.77 0 01133.308 12a3.77 3.77 0 013.768-3.773A3.771 3.771 0 01140.845 12a3.771 3.771 0 01-3.769 3.773z"></path></svg></a></div><nav aria-label="Main menu" class="hidden lg:block"><ul class="flex justify-end items-center"><li class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 capitalize"><details class="nav-dropdown-menu relative cursor-pointer z-10 items-center group"><summary class=" p-4 flex w-full relative list-none pr-[calc(1.5rem+10px)]"><p>Topics</p><span class="flex items-center pl-2"><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 w-[18px] h-[18px] transition-transform duration-300"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></summary><div class="transition top-0 left-0 border-blue-10 border-t-3 bg-white text-body-sm font-sans whitespace-nowrap shadow-lg absolute mt-12 group-open:animate-sweep"><div class="even:bg-gray-10 p-4 capitalize"><ul><li><a href="/build-your-business" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Build your business</a></li><li><a href="/stories" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Stories</a></li><li><a href="/your-life" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Your life</a></li></ul></div></div></details></li><li class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 capitalize"><details class="nav-dropdown-menu relative cursor-pointer z-10 items-center group"><summary class=" p-4 flex w-full relative list-none pr-[calc(1.5rem+10px)]"><p>Business Tools</p><span class="flex items-center pl-2"><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 w-[18px] h-[18px] transition-transform duration-300"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></summary><div class="transition top-0 left-0 border-blue-10 border-t-3 bg-white text-body-sm font-sans whitespace-nowrap shadow-lg absolute mt-12 group-open:animate-sweep"><div class="even:bg-gray-10 p-4 capitalize"><ul><li><a href="/tools/profit-margin-calculator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Profit Margin Calculator</a></li><li><a href="/tools/business-name-generator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Business Name Generator</a></li><li><a href="/tools/slogan-generator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Slogan Generator</a></li><li><a href="/tools/dropshipping-traffic-calculator" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Traffic Calculator</a></li></ul></div></div></details></li><li class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 capitalize"><details class="nav-dropdown-menu relative cursor-pointer z-10 items-center group"><summary class=" p-4 flex w-full relative list-none pr-[calc(1.5rem+10px)]"><p>resources</p><span class="flex items-center pl-2"><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 w-[18px] h-[18px] transition-transform duration-300"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></summary><div class="transition top-0 left-0 border-blue-10 border-t-3 bg-white text-body-sm font-sans whitespace-nowrap shadow-lg absolute mt-12 group-open:animate-sweep"><div class="even:bg-gray-10 p-4 capitalize"><ul><li><a href="/blog" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Blog</a></li><li><a href="/ebooks" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Ebooks</a></li><li><a href="/statistics" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Ecommerce Statistics</a></li><li><a href="/ecommerce-wiki" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Ecommerce Wiki</a></li><li><a href="/videos" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Videos</a></li><li><a href="/podcast" class="text-black transition-colors duration-300 hover:text-blue-10 focus:text-blue-50 active:text-blue-50 active:rounded active:bg-gray-30 block px-4 py-2 ">Podcast</a></li></ul></div></div></details></li></ul></nav><div class="bg-gray-50 w-px h-8 mx-4 hidden lg:block" aria-hidden="true"></div><a href="https://shopify.pxf.io/Y9znxB?utm_content=https://www.oberlo.com/ecommerce-wiki/user-experience-ux" class="self-center max-w-full ring-inset rounded-button focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py border-2 border-button-light-primary-border ring-button-light-primary-border hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled font-sans rounded-[3px] text-gray-10 font-bold uppercase tracking-[-0.02em] no-underline text-center whitespace-nowrap transition-colors duration-300 bg-green-10 hover:text-white hover:bg-green-30 focus:text-white focus:bg-green-30 focus:shadow-outline-green active:text-white active:bg-green-50 text-lg hidden sm:block relative z-10 ml-4 mr-4 lg:mr-0 sm:text-size-xs py-2 px-4 overflow-visible" data-component-name="button" target="">Join Shopify now</a></div></header></div><main role="main" id="main" tabindex="-1"><article class="statistics-article-wrapper relative before:content-[' '] before:w-full before:h-96 before:absolute before:left-0 before:top-0 before:bg-gray-10" itemscope="" itemType="https://schema.org/WebPage"><meta itemProp="headline" content="User Experience (UX)"/><div itemProp="author" itemscope="" itemType="https://schema.org/Person"><meta itemProp="name" content="Karyn Corrigan"/><meta itemProp="url" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/159308894-Karyn Corrigan.png"/></div><meta itemProp="datePublished" content="2023-05-20T00:47:01+02:00"/><meta itemProp="dateModified" content="2024-05-02T13:03:53Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898633-what-is-user-experience.png?v=1714655033"/><meta itemProp="inLanguage" content="en"/><meta itemProp="mainEntityOfPage" content="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"/><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Oberlo"/><meta itemProp="sameAs" content="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"/><div itemProp="logo" itemscope="" itemID="https://www.oberlo.com/ecommerce-wiki/user-experience-ux/#organization-logo" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1593088941-oberlo-logo.png"/></div></div><div class="md:m-auto md:max-w-228 pt-px md:pt-10 relative"><picture class="bg-cover"><img alt="What is User Experience?" class="w-full" loading="lazy" src="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898633-what-is-user-experience.png?v=1714655033"/></picture><div class="mt-6 px-8 lg:px-2"><nav aria-label="Breadcrumb" class="relative"><ol itemscope="" itemType="https://schema.org/BreadcrumbList" itemID="https://www.oberlo.com/ecommerce-wiki/user-experience-ux/#breadCrumbs" class="text-label font-sans uppercase lg:text-size-xs flex space-x-2 justify-center"><li itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><meta itemProp="position" content="0"/><a itemProp="item" itemType="https://schema.org/WebPage" itemID="/" href="/" class="text-blue-10 hover:underline"><meta itemProp="url" content="/"/><meta itemProp="name" content="Home"/><span>Home</span></a></li><li aria-hidden="true" class="text-gray-90">/</li><li itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><meta itemProp="position" content="1"/><a itemProp="item" itemType="https://schema.org/WebPage" itemID="/ecommerce-wiki" href="/ecommerce-wiki" class="text-blue-10 hover:underline"><meta itemProp="url" content="/ecommerce-wiki"/><meta itemProp="name" content="Ecommerce Wiki"/><span>Ecommerce Wiki</span></a></li><li aria-hidden="true" class="text-gray-90">/</li><div itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem" itemID="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"><meta itemProp="position" content="2"/><meta itemProp="name" content="Article"/><meta itemProp="url" itemID="https://www.oberlo.com/ecommerce-wiki/user-experience-ux"/></div></ol></nav><h1 class="text-display-lg font-display uppercase lg:text-size-display-lg text-center mt-6">User Experience (UX)</h1><div class="my-16 md:px-24"><div class="single-post"><h2><b>What is User Experience (UX)?</b></h2> <p>User Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction of using it. The perceptions left in the user’s mind encompass everything from how they feel when they’re using it, to how well they understand how it functions, to how they feel when they’re interacting with it and how well it meets their needs and expectations.</p><h2><b>Why is User Experience (UX) important?</b></h2> <p><span>User experience is the overall experience that a user has with a product, so it makes a huge impact on the performance of the product and ultimately, the bottom line. It focuses on understanding users, their needs, values, abilities, and limitations to improve the quality of interaction that a user has with a product. </span></p> <p><span>There are several benefits often ascribed to UX:</span></p> <ul> <li> <b>Increased </b><a href="/ecommerce-wiki/conversion-rate"><b>conversion rates</b></a><b>.</b><span> Good user experience rests on solid user research. User research helps to uncover user personas that are utilized to map out the user journey and structure the information in a way that would make sense to a target user. You can think of user research as a more focused type of market research, which concerns itself with targeting the right audience and tailoring the whole experience to a certain segment of potential customers. Knowing user expectations and gearing the whole user experience towards meeting and exceeding them automatically contributes to increased conversion rates.</span> </li> <li> <b>Improved customer retention. </b><span>If users feel that your site completely understands their behavior and makes their interaction and navigation smooth and enjoyable, they will continue coming back because why would they want to go anywhere else? Helping your users reach their goals quickly and in the most delightful way possible significantly reduces the </span><a href="/ecommerce-wiki/churn-rate"><span>churn rate</span></a><span> and builds loyalty.</span> </li> <li> <b>Customer referrals. </b><span>Customer recommendations are one of the most powerful selling and marketing tools available. However, besides focusing on enhancing the user experience of their site or product and utilizing the right incentives, businesses have little control over this aspect. Satisfied customers who enjoy your products or services will most likely recommend them to their friends or leave positive reviews online. Delighting your customers in every step of their buying journey will ultimately help you generate more potential customers.</span> </li> </ul> <h2><b>What Makes for a Good User Experience? </b></h2> <p><span>When it comes to creating an enjoyable UX on an <a href="/blog/what-is-ecommerce">eCommerce</a> site, there are several important aspects that stand out:</span></p> <ul> <li> <b>Easy navigation (</b><a href="/ecommerce-wiki/information-architecture"><b>information architecture</b></a><b>). </b><span>User research will help you determine which categories are the most popular, so you can create a logical structure of categories and subcategories to help shoppers find what they need faster. It’s also important to place the essential information (product price, description, color/size options, image, and video gallery) above the fold on a product page and use the rest of the page to provide additional information, such as product reviews, shipping options, etc.</span> </li> <li> <b>Adequate support. </b><span>Ensuring a customer support agent is always available to answer customers’ questions and provide personalized support will increase customer satisfaction and help you reduce the </span><a href="/ecommerce-wiki/bounce-rate"><span>bounce rate</span></a><span>. Chatbots that utilize predictive technology can also be extremely handy and enable you to anticipate shoppers’ needs and deliver timely guidance during critical moments.</span> </li> <li> <b>Hassle-free checkout process.</b> <a href="/ecommerce-wiki/checkout-page"><span>Checkout page</span></a><span> is the highest drop-off point on eCommerce sites. Sometimes it’s due to shopper indecisiveness, but more often than not it’s a result of a cluttered and complex checkout process. Minimizing the number of steps required to complete the purchase and offering the right selection of </span><a href="/ecommerce-wiki/payment-gateway"><span>payment gateways</span></a><span> are often the go-to solutions for checkout optimization.</span> </li> <li> <b>User-friendly return policy. </b><span>The service you provide after a purchase occurs is in a way even more important than the seamless buying experience. It is one of the main factors that will determine whether a customer returns. If you’re focused on wooing your shoppers with one-click purchasing, the returns policy should be just as simple and straightforward to maintain customer satisfaction. </span> </li> </ul> <h2><b>Ways to Measure User Experience</b></h2> <p><span>If you’re not measuring user experience, you don’t understand the usability issues hindering your site’s performance. If you don’t understand them, you can’t improve. There are a lot of different metrics that can be used to measure UX, but the most popular ones include:</span></p> <ul> <li><span>Net Promoter Score (NPS)</span></li> <li><span>Completion rates </span></li> <li><a href="/ecommerce-wiki/churn-rate"><span>Churn rate</span></a></li> <li><span>Customer Lifetime Value</span></li> <li><span>Retention</span></li> <li><span>Product page conversion</span></li> <li><a href="/ecommerce-wiki/bounce-rate"><span>Bounce rate</span></a></li> <li><span>Returning visitors</span></li> </ul><h2><b>What is the Difference Between UX and UI?</b></h2> <p><span>User experience focuses on the user, her overall experience and journey through the product, and concerns itself with meeting the exact needs of a customer. <a href="/ecommerce-wiki/user-interface-ui">User interface</a> is all about the surface of the product, the visual aspects of the design, how they function on a screen and how a user interacts with them. </span></p> <p><span>UX and UI are different things but must go hand in hand to create an intuitive and beautiful product experience.</span></p> <hr> <h2>Want to Learn More?</h2> <ul> <li><a href="/blog/create-great-product-page">How to Create a Great Product Page</a></li> <li><a href="/blog/how-to-choose-ecommerce-store-theme">Shopify Themes: How to Pick the Best Shopify Theme for Your eCommerce Store</a></li> <li><a href="/ecommerce-wiki/landing-page">How to Optimize eCommerce Landing Page to Skyrocket Sales</a></li> <li><a href="/ebooks/inspirational-online-stores">10 Online Stores to Use as Inspiration for Your First Store</a></li> </ul> <hr> <p>Is there anything else you’d like to know more about and wish was included in this article? Let us know!</p></div></div></div></div></article></main><footer class="py-6 px-8 sm:px-16 md:px-0 bg-black text-white relative"><div class="md:container md:w-full md:mx-auto py-6"><div class="hidden lg:flex space-x-16"><div class="w-1/4"><svg width="119" height="112" viewBox="0 0 119 112" xmlns="http://www.w3.org/2000/svg" class="text-gray-10 fill-current mr-auto animate-spin-momentum"><path fill="#fff" d="M33.29 24.914L23.48 8.362 37.57 0l2.533 4.274-7.023 4.167a1.188 1.188 0 001.209 2.046l7.019-4.167 2.37 3.996-7.09 4.21a1.1 1.1 0 00-.386 1.509c.31.525.986.696 1.507.386l7.094-4.21 2.573 4.341-14.085 8.362zm67.099 35.596l6.263-.533-.322-3.809c-.095-1.142-.012-2.081 1.575-2.216L119 53.008l-.724-8.532-19.108 1.623 1.221 14.411zM10.638 43.117a.536.536 0 01-.736.004c-.771-.72-1.73-1.325-3.062-1.445-1.98-.179-3.416.418-4.386 1.827-.788 1.142-1.257 2.802-1.476 5.226L0 59.283l19.092 1.763 1.007-10.92c.218-2.44-.088-4.394-.911-5.803-.91-1.56-2.446-2.448-4.561-2.639-1.631-.147-2.987.474-3.99 1.433zm5.166 8.672c0 .02-.004.036-.004.056a2.188 2.188 0 01-2.426 1.922 2.173 2.173 0 01-1.925-2.368c0-.02.004-.036.004-.056a2.187 2.187 0 012.426-1.922 2.174 2.174 0 011.925 2.368zm-6.407-.593c0 .02-.004.036-.004.056a2.188 2.188 0 01-2.426 1.922 2.173 2.173 0 01-1.924-2.368c0-.02.003-.036.003-.056a2.188 2.188 0 012.426-1.922 2.174 2.174 0 011.925 2.368zm79.996-32.602c-.199-.215-.035-.59.525-.522 2.148.044 3.758-.652 4.892-2.471 2.934-4.708-.68-7.805-4.156-9.978L82.919.792 72.771 17.073l6.378 3.984 2.581-4.139.787.494c1.98 1.237 1.182 3.709-.063 5.707l6.359 3.972c2.461-3.948 2.45-6.488.58-8.497zM85.21 13.12a2.409 2.409 0 01-1.097-1.576 2.417 2.417 0 01.35-1.83 2.42 2.42 0 013.371-.7c.545.357.915.903 1.046 1.543.132.637.008 1.29-.35 1.831a2.423 2.423 0 01-3.32.732zM26.826 84.436c2.545.08 5.018 1.119 7.245 3.176 2.184 2.018 3.536 4.517 3.806 7.04.29 2.699-.628 5.282-2.653 7.479-2.024 2.197-4.529 3.315-7.237 3.243-2.533-.071-5.134-1.218-7.317-3.235-2.227-2.058-3.456-4.446-3.739-6.977-.302-2.702.613-5.29 2.641-7.49 2.032-2.205 4.538-3.323 7.254-3.236zm-1.531 12.748A3.103 3.103 0 0029.68 97a3.11 3.11 0 00-.183-4.39 3.103 3.103 0 00-4.386.183 3.11 3.11 0 00.183 4.39zm74.632-9.437c2.028 2.201 2.943 4.792 2.641 7.49-.283 2.535-1.511 4.919-3.738 6.977-2.184 2.018-4.78 3.168-7.317 3.236-2.709.075-5.214-1.047-7.238-3.244s-2.943-4.78-2.653-7.478c.27-2.523 1.623-5.023 3.806-7.04 2.227-2.058 4.7-3.093 7.246-3.176 2.716-.08 5.221 1.038 7.253 3.235zm-5.54 5.13a3.103 3.103 0 00-4.386-.183 3.109 3.109 0 00-.183 4.39 3.103 3.103 0 004.387.183 3.109 3.109 0 00.183-4.39zM59.752 112a3.107 3.107 0 003.106-3.109 3.107 3.107 0 00-3.106-3.108 3.107 3.107 0 00-3.106 3.108A3.107 3.107 0 0059.752 112z"></path></svg><p class="text-body-sm font-sans mt-12">Start a business and design the life you want – all in one place.</p><ul class="flex items-center space-x-4 mt-8" data-component-name="social"><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label=""><svg width="27" height="21" viewBox="0 0 27 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M26.312 3.286c-.31-1.285-1.217-2.298-2.368-2.644C21.842 0 13.432 0 13.432 0S5.023 0 2.921.618C1.792.963.863 2 .553 3.286 0 5.633 0 10.5 0 10.5s0 4.892.553 7.214c.31 1.285 1.217 2.298 2.368 2.644C5.045 21 13.433 21 13.433 21s8.409 0 10.511-.618c1.15-.346 2.058-1.359 2.368-2.643.553-2.347.553-7.214.553-7.214s.022-4.892-.553-7.239zm-15.557 11.71V6.004l6.993 4.496-6.993 4.496z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label=""><svg width="21" height="21" viewBox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M20.947 6.174c-.05-1.116-.23-1.883-.488-2.548a5.123 5.123 0 00-1.215-1.862 5.169 5.169 0 00-1.859-1.21c-.669-.259-1.432-.44-2.548-.488C13.713.012 13.356 0 10.504 0 7.652 0 7.295.012 6.175.062 5.06.11 4.292.292 3.627.55a5.125 5.125 0 00-1.863 1.214 5.17 5.17 0 00-1.21 1.858c-.259.67-.44 1.432-.488 2.548C.012 7.294 0 7.65 0 10.502c0 2.851.012 3.208.062 4.328.049 1.116.23 1.883.488 2.548a5.179 5.179 0 001.214 1.862 5.17 5.17 0 001.86 1.21c.668.259 1.431.44 2.547.488 1.12.05 1.477.062 4.33.062 2.85 0 3.208-.012 4.328-.062 1.116-.049 1.883-.23 2.548-.488a5.372 5.372 0 003.073-3.072c.259-.669.44-1.432.489-2.548.049-1.12.061-1.477.061-4.328s-.004-3.208-.053-4.328zm-1.892 8.574c-.045 1.026-.217 1.58-.36 1.949A3.484 3.484 0 0116.7 18.69c-.37.143-.927.315-1.95.36-1.107.05-1.44.062-4.242.062S7.37 19.1 6.266 19.05c-1.026-.045-1.58-.217-1.95-.36a3.233 3.233 0 01-1.206-.784 3.265 3.265 0 01-.784-1.206c-.143-.37-.315-.927-.36-1.949-.05-1.107-.062-1.44-.062-4.242s.012-3.138.062-4.242c.045-1.025.217-1.579.36-1.948.169-.456.435-.87.788-1.206a3.26 3.26 0 011.207-.784c.369-.143.927-.316 1.949-.36 1.108-.05 1.44-.062 4.242-.062 2.807 0 3.14.012 4.243.061 1.026.045 1.58.218 1.949.361.455.168.87.435 1.206.784.349.34.616.75.784 1.206.144.369.316.927.361 1.948.05 1.108.062 1.44.062 4.242s-.013 3.13-.062 4.238z" fill="#fff"></path><path d="M10.503 5.107A5.397 5.397 0 005.107 10.5a5.396 5.396 0 0010.791 0 5.396 5.396 0 00-5.395-5.394zm0 8.894a3.5 3.5 0 110-7 3.5 3.5 0 010 7zm6.874-9.104a1.26 1.26 0 11-2.52 0 1.26 1.26 0 012.52 0z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label=""><svg width="19" height="21" viewBox="0 0 19 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M18.453 5.258a5.297 5.297 0 01-3.2-1.068A5.303 5.303 0 0113.14 0H9.707v9.37L9.703 14.5a3.104 3.104 0 01-2.133 2.945 3.095 3.095 0 01-2.573-.283 3.103 3.103 0 01-1.519-2.615A3.107 3.107 0 016.591 11.4c.342 0 .67.056.979.157V8.075a6.757 6.757 0 00-.99-.073 6.582 6.582 0 00-4.944 2.21 6.43 6.43 0 00-1.623 3.88 6.422 6.422 0 001.914 5.004A6.583 6.583 0 006.58 21c.335 0 .665-.025.99-.073a6.56 6.56 0 003.663-1.83 6.417 6.417 0 001.928-4.569l-.018-7.664a8.679 8.679 0 005.32 1.807V5.257l-.01.001z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label=""><svg width="21" height="21" viewBox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M17.924 0H3.076A3.08 3.08 0 000 3.076v14.848A3.08 3.08 0 003.076 21H9.27v-7.424H6.809V9.885h2.46V7.383a3.695 3.695 0 013.692-3.692h3.732v3.692h-3.732v2.502h3.732l-.615 3.691h-3.117V21h4.963A3.08 3.08 0 0021 17.924V3.076A3.08 3.08 0 0017.924 0z" fill="#fff"></path></svg><span class="sr-only"></span></a></li><li><a class="block" href="" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label=""><svg width="21" height="17" viewBox="0 0 21 17" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path d="M21 2.013a9.002 9.002 0 01-2.48.677A4.268 4.268 0 0020.412.32a8.623 8.623 0 01-2.73 1.037A4.321 4.321 0 0014.54 0a4.296 4.296 0 00-4.303 4.29c0 .34.03.667.1.979A12.2 12.2 0 011.462.782a4.306 4.306 0 00-.59 2.168c0 1.486.769 2.803 1.913 3.565A4.264 4.264 0 01.84 5.987v.047c0 2.084 1.492 3.816 3.45 4.214-.351.096-.733.142-1.13.142-.275 0-.553-.016-.815-.074a4.344 4.344 0 004.023 2.989 8.67 8.67 0 01-5.338 1.829c-.353 0-.691-.016-1.03-.059A12.153 12.153 0 006.604 17c7.923 0 12.254-6.539 12.254-12.206 0-.19-.007-.373-.016-.554A8.572 8.572 0 0021 2.013z" fill="#fff"></path></svg><span class="sr-only"></span></a></li></ul><div class="mt-8"><div class="flex items-center"><label for="footer-lang-select-footer" class="pointer-events-none relative pt-3" aria-label="Select Language"><svg width="15" height="14" viewBox="0 0 15 14" fill="#ffffff" xmlns="http://www.w3.org/2000/svg" class="absolute top-0 ml-4 "><path d="M.01 6.59h2.912c.027-1.027.152-1.994.362-2.871H.862C.4 4.583.072 5.557.011 6.589zm2.912.82H.01c.06 1.033.388 2.007.851 2.871h2.422a13.983 13.983 0 01-.362-2.87zm3.681-.82V3.719H4.131c-.225.869-.361 1.845-.39 2.87h2.862zm.001-3.692V0c-.899.25-1.695 1.398-2.22 2.898h2.22zm0 11.102v-2.898h-2.22c.525 1.5 1.321 2.647 2.22 2.898zm.822-14v2.898h2.22C9.121 1.398 8.325.251 7.426 0zm2.863 6.59a13.08 13.08 0 00-.39-2.871H7.425v2.87h2.863zm-3.686.82H3.74c.03 1.026.166 2.002.39 2.871h2.473v-2.87zm3.914-4.51h2.127C11.794 1.738 10.598.757 9.205.295c.536.632.983 1.582 1.312 2.605zm-7.003 8.202H1.387c.85 1.16 2.045 2.142 3.439 2.604-.536-.631-.984-1.582-1.312-2.604zm0-8.203C3.842 1.876 4.29.926 4.826.294 3.432.756 2.236 1.738 1.386 2.9h2.128zm7.003 8.203c-.329 1.022-.776 1.973-1.312 2.604 1.393-.462 2.59-1.443 3.44-2.604h-2.128zM7.426 7.41v2.871h2.472c.225-.869.361-1.845.39-2.87H7.427zm3.322-3.691c.21.877.335 1.844.362 2.87h2.911c-.06-1.032-.388-2.006-.851-2.87h-2.422zm-3.322 7.383V14c.899-.25 1.695-1.398 2.22-2.898h-2.22zM14.02 7.41h-2.91a13.982 13.982 0 01-.363 2.871h2.422c.463-.864.79-1.838.851-2.87z" fill="#fff"></path></svg><span class="block absolute top-1/2 transform -translate-y-1/2 left-48 pointer-events-none"><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="18" width="18" class="rotate-180"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></label><select id="footer-lang-select-footer" class="pr-10 py-2 pl-12 bg-gray-50/20 rounded appearance-none max-w-full hover:shadow-outline-violet focus:shadow-outline-violet focus:text-white"><option value="English" class="text-black" selected="">English</option><option value="Español" class="text-black">Español</option><option value="Português (Brasil)" class="text-black">Português (Brasil)</option><option value="Français" class="text-black">Français</option><option value="Deutsch" class="text-black">Deutsch</option><option value="Italiano" class="text-black">Italiano</option></select></div></div></div><div class="w-3/4 grid grid-cols-4 gap-4" role="list"><section><a href="/build-your-business" class="block hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20"><h2 class="text-label font-sans uppercase lg:text-size-xs">Build your business</h2></a><ul class="my-5 space-y-2 text-body-sm font-sans"><li><a href="/build-your-business/business-ideas" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Business ideas</a></li><li><a href="/build-your-business/case-studies" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Case studies</a></li><li><a href="/build-your-business/design-and-branding" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Design and branding</a></li><li><a href="/build-your-business/dropshipping" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Dropshipping</a></li><li><a href="/build-your-business/marketing" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Marketing</a></li></ul></section><section><a href="/stories" class="block hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20"><h2 class="text-label font-sans uppercase lg:text-size-xs">Stories</h2></a><ul class="my-5 space-y-2 text-body-sm font-sans"><li><a href="/stories/a-day-in-my-life" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">A day in my life</a></li><li><a href="/stories/my-first-90-days" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">My first 90 days</a></li><li><a href="/stories/raise-the-bar" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Raise the bar</a></li><li><a href="/stories/starter-stories" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Starter stories</a></li></ul></section><section><a href="/your-life" class="block hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20"><h2 class="text-label font-sans uppercase lg:text-size-xs">Your life</h2></a><ul class="my-5 space-y-2 text-body-sm font-sans"><li><a href="/your-life/mindset" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Mindset</a></li><li><a href="/your-life/money" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Money</a></li><li><a href="/your-life/productivity" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Productivity</a></li><li><a href="/your-life/wellbeing" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Wellbeing</a></li></ul></section><section><a href="/tools" class="block hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20"><h2 class="text-label font-sans uppercase lg:text-size-xs">Free Business Tools</h2></a><ul class="my-5 space-y-2 text-body-sm font-sans"><li><a href="/tools/business-name-generator" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Business Name Generator</a></li><li><a href="/tools/slogan-generator" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Slogan Generator</a></li><li><a href="/tools/dropshipping-traffic-calculator" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Traffic Calculator</a></li><li><a href="/tools/profit-margin-calculator" class="no-underline hover:underline text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20">Profit Margin Calculator</a></li></ul></section></div></div><ul class="flex flex-wrap text-body-sm font-sans lg:mt-6"><li class="w-full lg:w-auto capitalize"><span> © 2015-2025 Oberlo</span></li><li class="ml-0 lg:ml-3"><span class="hidden lg:inline-block mr-3">|</span><a href="/legal" class="text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20 capitalize">Legal</a></li><li class="ml-3"><span class="mr-3">|</span><a href="/sitemap" class="text-gray-10 transition-colors duration-300 active:text-gray-10 active:rounded active:bg-gray-50/20 capitalize">Sitemap</a></li></ul></div></footer></div><script>((h,g)=>{if(!window.history.state||!window.history.state.key){let b=Math.random().toString(32).slice(2);window.history.replaceState({key:b},"")}try{let v=JSON.parse(sessionStorage.getItem(h)||"{}")[g||window.history.state.key];typeof v=="number"&&window.scrollTo(0,v)}catch(b){console.error(b),sessionStorage.removeItem(h)}})("react-router-scroll-positions", null)</script><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/entry.client-BjQGLfmM.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/index-DvQHYlna.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/root-w8rHU0KB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-D80YgNS2.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Provider-DEeXPPPv.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Image-wtbSmXfe.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/SchemaPublisherInfo-BIEMGJ_S.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/layout-Bro_EKfa.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/route-BrWttdfJ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/ArticleContent-QV2atwFt.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Breadcrumbs-LrcFYGMn.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GetContentData-CNzbE7f_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Banner-CK6-hoav.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/LinkButton-_8687RlS.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/InternalLink-DjtY0rwA.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/utils-Dr0aG9KG.js"/><script>window.__reactRouterContext = {"basename":"/","future":{"unstable_middleware":false,"unstable_optimizeDeps":false,"unstable_splitRouteModules":false,"unstable_viteEnvironmentApi":false},"ssr":true,"isSpaMode":false};window.__reactRouterContext.stream = new ReadableStream({start(controller){window.__reactRouterContext.streamController = controller;}}).pipeThrough(new TextEncoderStream());</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/root-w8rHU0KB.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/layout-Bro_EKfa.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/route-BrWttdfJ.js"; window.__reactRouterManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/entry.client-BjQGLfmM.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/index-DvQHYlna.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/root-w8rHU0KB.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/index-DvQHYlna.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-D80YgNS2.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Provider-DEeXPPPv.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Image-wtbSmXfe.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/SchemaPublisherInfo-BIEMGJ_S.js" ], "css": [] }, "($locale)~~layout": { "id": "($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/layout-Bro_EKfa.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Provider-DEeXPPPv.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js" ], "css": [] }, "($locale)/ecommerce-wiki/$article": { "id": "($locale)/ecommerce-wiki/$article", "parentId": "($locale)~~layout", "path": "ecommerce-wiki/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/route-BrWttdfJ.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-D80YgNS2.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/ArticleContent-QV2atwFt.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/index-DvQHYlna.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Image-wtbSmXfe.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Breadcrumbs-LrcFYGMn.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GetContentData-CNzbE7f_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Banner-CK6-hoav.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/LinkButton-_8687RlS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/InternalLink-DjtY0rwA.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/SchemaPublisherInfo-BIEMGJ_S.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/utils-Dr0aG9KG.js" ], "css": [] }, "($locale)": { "id": "($locale)", "parentId": "($locale)~~layout", "index": true, "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/route-BtpjU1g9.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-D80YgNS2.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Section-BG1vkXYy.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/LinkButton-_8687RlS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Image-wtbSmXfe.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GetImageData-e-tN86Ez.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/SpotifyIcon-C9rWt9rG.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GetMaxString-CL4v2NPs.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GlobalArticle-8cef4moY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Article-8LVGLAt3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/GetArticleData-qe7xVDhY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/ArticleAuthor-RrNB3LkX.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/Breadcrumbs-LrcFYGMn.js" ], "css": [] }, "($locale)/ecommerce-wiki": { "id": "($locale)/ecommerce-wiki", "parentId": "($locale)~~layout", "path": "ecommerce-wiki", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/route-droT9-E3.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/enums-HHdAyt-N.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/jsx-runtime-ywjVWb-F.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/chunk-K6CSEXPM-BwCea-aH.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/oberlo-D80YgNS2.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/StatisticsContent-C0bKE_i1.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/I18N-DFWsCqoi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/SchemaPublisherInfo-BIEMGJ_S.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/BreadcrumbSchema-BUSO_K7W.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/utils-Dr0aG9KG.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/manifest-c60efc89.js", "version": "c60efc89" }; window.__reactRouterRouteModules = {"root":route0,"($locale)~~layout":route1,"($locale)/ecommerce-wiki/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-oberlo/assets/entry.client-BjQGLfmM.js");</script></body></html><script>window.__reactRouterContext.streamController.enqueue("[{\"_1\":2,\"_399\":-5,\"_400\":-5},\"loaderData\",{\"_3\":-5,\"_4\":5,\"_398\":-5},\"root\",\"($locale)/ecommerce-wiki/$article\",{\"_6\":7,\"_8\":7,\"_9\":10,\"_11\":12,\"_13\":14,\"_15\":16,\"_17\":12,\"_18\":12,\"_19\":20,\"_39\":40,\"_41\":-7,\"_42\":43,\"_58\":59,\"_60\":61,\"_62\":56,\"_63\":64,\"_249\":-7,\"_250\":251,\"_280\":281},\"url\",\"https://www.oberlo.com/ecommerce-wiki/user-experience-ux\",\"canonicalUrl\",\"rootDomain\",\"oberlo.com\",\"experimentVariationId\",\"\",\"banditAssignments\",[],\"realCountryCode\",\"SG\",\"geoCountryCode\",\"regionCode\",\"site\",[\"SingleFetchClassInstance\",21],{\"_22\":23,\"_24\":25,\"_26\":27,\"_28\":27,\"_29\":30,\"_31\":32,\"_33\":34,\"_35\":-7,\"_36\":27,\"_37\":-7,\"_38\":-7},\"domain\",\"www.oberlo.com\",\"countryCode\",\"US\",\"hreflang\",\"en\",\"locale\",\"baseEnDomain\",true,\"currencyCode\",\"USD\",\"features\",[],\"pathPrefix\",\"languageCode\",\"preferredLanguage\",\"inactive\",\"fileRoutePath\",\"/ecommerce-wiki/$article\",\"pricingSite\",\"regions\",[44],{\"_45\":46,\"_24\":25,\"_47\":48},\"label\",\"USA\",\"languages\",[49],{\"_45\":50,\"_51\":46,\"_35\":12,\"_26\":27,\"_36\":27,\"_52\":30,\"_53\":30,\"_54\":7,\"_55\":56,\"_57\":30},\"English\",\"legacyLabel\",\"selector\",\"published\",\"href\",\"isVirtual\",false,\"isActive\",\"enPath\",\"/ecommerce-wiki/user-experience-ux\",\"handle\",\"oberlo-ecommerce-wiki-article\",\"geoPricingIsEnabled\",\"translations\",{\"_27\":65},{\"_66\":67,\"_68\":69,\"_125\":126,\"_137\":138,\"_191\":192,\"_215\":216,\"_234\":235,\"_247\":248},\"global\",{},\"pages/footer\",{\"_70\":71,\"_92\":93,\"_94\":95,\"_102\":103},\"tools\",{\"_72\":73,\"_74\":75,\"_76\":77,\"_78\":79,\"_80\":81,\"_82\":83,\"_84\":85,\"_86\":87,\"_88\":89,\"_90\":91},\"title\",\"Free Business Tools\",\"toolsLink\",\"/tools\",\"businessNameGenerator\",\"Business Name Generator\",\"sloganGenerator\",\"Slogan Generator\",\"trafficCalculator\",\"Traffic Calculator\",\"profitMarginCalculator\",\"Profit Margin Calculator\",\"businessNameGeneratorLink\",\"/business-name-generator\",\"sloganGeneratorLink\",\"/slogan-generator\",\"trafficCalculatorLink\",\"/dropshipping-traffic-calculator\",\"profitMarginCalculatorLink\",\"/profit-margin-calculator\",\"startBusiness\",\"Start a business and design the life you want – all in one place.\",\"footerDisclaimer\",{\"_96\":97,\"_98\":99,\"_100\":101},\"copyright\",\"© 2015-{{currentYear}} Oberlo\",\"legal\",\"Legal\",\"sitemap\",\"Sitemap\",\"social\",{\"_104\":105,\"_109\":110,\"_113\":114,\"_117\":118,\"_121\":122},\"facebook\",{\"_106\":107,\"_6\":108},\"text\",\"Facebook\",\"https://www.facebook.com/oberloapp\",\"twitter\",{\"_106\":111,\"_6\":112},\"Twitter\",\"https://twitter.com/OberloApp\",\"youtube\",{\"_106\":115,\"_6\":116},\"YouTube\",\"https://www.youtube.com/c/oberlo\",\"instagram\",{\"_106\":119,\"_6\":120},\"Instagram\",\"https://www.instagram.com/oberloapp/\",\"tiktok\",{\"_106\":123,\"_6\":124},\"TikTok\",\"https://www.tiktok.com/@oberlo\",\"pages/cookieBanner\",{\"_127\":128,\"_129\":130,\"_131\":132,\"_133\":134,\"_135\":136},\"description\",\"Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \",\"privacyPolicy\",\"privacy policy.\",\"reject\",\"Reject\",\"accept\",\"Accept\",\"legalLink\",\"https://www.shopify.com/legal\",\"pages/header\",{\"_139\":140,\"_92\":93,\"_184\":185,\"_186\":75,\"_187\":188,\"_189\":190},\"links\",{\"_141\":142,\"_70\":156,\"_158\":159},\"topics\",{\"_72\":143,\"_144\":145,\"_146\":147,\"_148\":149,\"_150\":151,\"_152\":153,\"_154\":155},\"Topics\",\"buildYourBusiness\",\"Build your business\",\"buildYourBusinessLink\",\"/build-your-business\",\"yourLife\",\"Your life\",\"yourLifeLink\",\"/your-life\",\"stories\",\"Stories\",\"storiesLink\",\"/stories\",{\"_72\":157,\"_74\":75,\"_76\":77,\"_78\":79,\"_80\":81,\"_82\":83,\"_84\":85,\"_86\":87,\"_88\":89,\"_90\":91},\"Business Tools\",\"resources\",{\"_72\":158,\"_160\":161,\"_162\":163,\"_164\":165,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":173,\"_174\":175,\"_176\":177,\"_178\":179,\"_180\":181,\"_182\":183},\"blog\",\"Blog\",\"blogLink\",\"/blog\",\"ebooks\",\"Ebooks\",\"ebooksLink\",\"/ebooks\",\"podcast\",\"Podcast\",\"podcastLink\",\"/podcast\",\"videos\",\"Videos\",\"videosLink\",\"/videos\",\"statisticsLink\",\"/statistics\",\"statistics\",\"Ecommerce Statistics\",\"ecommerceWikiLink\",\"/ecommerce-wiki\",\"ecommerceWiki\",\"Ecommerce Wiki\",\"freeBusinessTools\",\"Free business tools\",\"freeBusinessToolsLinks\",\"joinShopifyNow\",\"Join Shopify now\",\"joinShopifyLink\",\"https://shopify.pxf.io/Y9znxB?utm_content={{referringPageUrl}}\",\"pages/shopify_banner_settings\",{\"_193\":194},\"images\",{\"_195\":196},\"banner\",{\"_197\":198,\"_193\":205},\"logo\",{\"_199\":200,\"_201\":202,\"_203\":204},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/2bfab7893ad6d89d65881123b43e0fe6.png?dpr=0.5\",\"srcSet\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/2bfab7893ad6d89d65881123b43e0fe6.png 2x\",\"alt\",\"shopify-logo\",[206,209,212],{\"_199\":207,\"_203\":208},\"https://cdn.shopify.com/b/shopify-brochure2-assets/975ceaa550c98746d353b306f3e7952b.png?dpr=0.5\",\"white-sneaker\",{\"_199\":210,\"_203\":211},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f2051e82b6f26572b60f55efd172c4c3.png?dpr=0.5\",\"black-sneaker\",{\"_199\":213,\"_203\":214},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31ff55228a2895665d40d901ab1e994e.png\",\"oberlo-sketch\",\"pages/shopify_banner_content\",{\"_195\":217,\"_232\":233},{\"_218\":219,\"_220\":221,\"_72\":222,\"_223\":224,\"_225\":190,\"_226\":227,\"_230\":231},\"sideTitle\",\"Start selling online now with \u003cbr /\u003e\u003cem\u003eShopify\u003c/em\u003e\",\"topTitle\",\"Start selling online now with \u003cem\u003eShopify\u003c/em\u003e→\",\"Start selling online now with Shopify\",\"linkTitle\",\"Start your free trial\",\"link\",\"checkMarkItems\",[228,229],\"3-day trial\",\"No credit card\",\"bannerLinkTitle\",\"Click Here to Launch Your Online Business with Shopify\",\"postContent\",\"Post content\",\"pages/ecommerce-wiki/$article/content\",{\"_236\":237,\"_240\":241},\"htmlHead\",{\"_238\":239},\"favicon\",\"data:image/png;base64,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\",\"breadcrumbs\",[242,245],{\"_72\":243,\"_225\":244},\"Home\",\"/oberlo/\",{\"_72\":183,\"_225\":246},\"/oberlo/ecommerce-wiki\",\"pages/ecommerce-wiki/$article/settings\",{},\"minervaUser\",\"pricing\",{\"_252\":253,\"_254\":255,\"_256\":257,\"_258\":259,\"_260\":32,\"_261\":262,\"_263\":264,\"_265\":266,\"_267\":268,\"_269\":270,\"_275\":276,\"_278\":264,\"_279\":32},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",3,\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_271\":272,\"_31\":32,\"_273\":274},\"amount\",1,\"currencySymbol\",\"$\",\"signupTypes\",[277],\"paid_trial_experience\",\"trialLength\",\"usd\",\"processedData\",{\"_282\":-5,\"_283\":284,\"_285\":286,\"_141\":336},\"chatbotSettings\",\"sessionToken\",\"bbaea325-a110-4fb1-8701-d1d477c80219\",\"article\",{\"_287\":288,\"_289\":290,\"_60\":291,\"_72\":292,\"_293\":294,\"_295\":296,\"_301\":302,\"_305\":306,\"_307\":308,\"_309\":310,\"_313\":314,\"_318\":319},\"__typename\",\"Article\",\"id\",\"gid://shopify/Article/559888564246\",\"user-experience-ux\",\"User Experience (UX)\",\"publishedAt\",\"2024-05-02T13:03:53Z\",\"image\",{\"_287\":297,\"_6\":298,\"_299\":300},\"Image\",\"https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898633-what-is-user-experience.png?v=1714655033\",\"altText\",\"What is User Experience?\",\"tags\",[303,304],\"key:ecommerce_wiki\",\"locale:en\",\"contentHtml\",\"\u003ch2\u003e\u003cb\u003eWhat is User Experience (UX)?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003eUser Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction of using it. The perceptions left in the user’s mind encompass everything from how they feel when they’re using it, to how well they understand how it functions, to how they feel when they’re interacting with it and how well it meets their needs and expectations.\u003c/p\u003e\u003ch2\u003e\u003cb\u003eWhy is User Experience (UX) important?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan\u003eUser experience is the overall experience that a user has with a product, so it makes a huge impact on the performance of the product and ultimately, the bottom line. It focuses on understanding users, their needs, values, abilities, and limitations to improve the quality of interaction that a user has with a product. \u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan\u003eThere are several benefits often ascribed to UX:\u003c/span\u003e\u003c/p\u003e\\n\u003cul\u003e\\n \u003cli\u003e\\n\u003cb\u003eIncreased \u003c/b\u003e\u003ca href=\\\"/ecommerce-wiki/conversion-rate\\\"\u003e\u003cb\u003econversion rates\u003c/b\u003e\u003c/a\u003e\u003cb\u003e.\u003c/b\u003e\u003cspan\u003e Good user experience rests on solid user research. User research helps to uncover user personas that are utilized to map out the user journey and structure the information in a way that would make sense to a target user. You can think of user research as a more focused type of market research, which concerns itself with targeting the right audience and tailoring the whole experience to a certain segment of potential customers. Knowing user expectations and gearing the whole user experience towards meeting and exceeding them automatically contributes to increased conversion rates.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli\u003e\\n\u003cb\u003eImproved customer retention. \u003c/b\u003e\u003cspan\u003eIf users feel that your site completely understands their behavior and makes their interaction and navigation smooth and enjoyable, they will continue coming back because why would they want to go anywhere else? Helping your users reach their goals quickly and in the most delightful way possible significantly reduces the \u003c/span\u003e\u003ca href=\\\"/ecommerce-wiki/churn-rate\\\"\u003e\u003cspan\u003echurn rate\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e and builds loyalty.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli\u003e\\n\u003cb\u003eCustomer referrals. \u003c/b\u003e\u003cspan\u003eCustomer recommendations are one of the most powerful selling and marketing tools available. However, besides focusing on enhancing the user experience of their site or product and utilizing the right incentives, businesses have little control over this aspect. Satisfied customers who enjoy your products or services will most likely recommend them to their friends or leave positive reviews online. Delighting your customers in every step of their buying journey will ultimately help you generate more potential customers.\u003c/span\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003e\u003cb\u003eWhat Makes for a Good User Experience? \u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan\u003eWhen it comes to creating an enjoyable UX on an \u003ca href=\\\"/blog/what-is-ecommerce\\\"\u003eeCommerce\u003c/a\u003e site, there are several important aspects that stand out:\u003c/span\u003e\u003c/p\u003e\\n\u003cul\u003e\\n \u003cli\u003e\\n\u003cb\u003eEasy navigation (\u003c/b\u003e\u003ca href=\\\"/ecommerce-wiki/information-architecture\\\"\u003e\u003cb\u003einformation architecture\u003c/b\u003e\u003c/a\u003e\u003cb\u003e). \u003c/b\u003e\u003cspan\u003eUser research will help you determine which categories are the most popular, so you can create a logical structure of categories and subcategories to help shoppers find what they need faster. It’s also important to place the essential information (product price, description, color/size options, image, and video gallery) above the fold on a product page and use the rest of the page to provide additional information, such as product reviews, shipping options, etc.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli\u003e\\n\u003cb\u003eAdequate support. \u003c/b\u003e\u003cspan\u003eEnsuring a customer support agent is always available to answer customers’ questions and provide personalized support will increase customer satisfaction and help you reduce the \u003c/span\u003e\u003ca href=\\\"/ecommerce-wiki/bounce-rate\\\"\u003e\u003cspan\u003ebounce rate\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e. Chatbots that utilize predictive technology can also be extremely handy and enable you to anticipate shoppers’ needs and deliver timely guidance during critical moments.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli\u003e\\n\u003cb\u003eHassle-free checkout process.\u003c/b\u003e \u003ca href=\\\"/ecommerce-wiki/checkout-page\\\"\u003e\u003cspan\u003eCheckout page\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e is the highest drop-off point on eCommerce sites. Sometimes it’s due to shopper indecisiveness, but more often than not it’s a result of a cluttered and complex checkout process. Minimizing the number of steps required to complete the purchase and offering the right selection of \u003c/span\u003e\u003ca href=\\\"/ecommerce-wiki/payment-gateway\\\"\u003e\u003cspan\u003epayment gateways\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e are often the go-to solutions for checkout optimization.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli\u003e\\n\u003cb\u003eUser-friendly return policy. \u003c/b\u003e\u003cspan\u003eThe service you provide after a purchase occurs is in a way even more important than the seamless buying experience. It is one of the main factors that will determine whether a customer returns. If you’re focused on wooing your shoppers with one-click purchasing, the returns policy should be just as simple and straightforward to maintain customer satisfaction. \u003c/span\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch2\u003e\u003cb\u003eWays to Measure User Experience\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan\u003eIf you’re not measuring user experience, you don’t understand the usability issues hindering your site’s performance. If you don’t understand them, you can’t improve. There are a lot of different metrics that can be used to measure UX, but the most popular ones include:\u003c/span\u003e\u003c/p\u003e\\n\u003cul\u003e\\n \u003cli\u003e\u003cspan\u003eNet Promoter Score (NPS)\u003c/span\u003e\u003c/li\u003e\\n \u003cli\u003e\u003cspan\u003eCompletion rates \u003c/span\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/ecommerce-wiki/churn-rate\\\"\u003e\u003cspan\u003eChurn rate\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003cspan\u003eCustomer Lifetime Value\u003c/span\u003e\u003c/li\u003e\\n \u003cli\u003e\u003cspan\u003eRetention\u003c/span\u003e\u003c/li\u003e\\n \u003cli\u003e\u003cspan\u003eProduct page conversion\u003c/span\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/ecommerce-wiki/bounce-rate\\\"\u003e\u003cspan\u003eBounce rate\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003cspan\u003eReturning visitors\u003c/span\u003e\u003c/li\u003e\\n\u003c/ul\u003e\u003ch2\u003e\u003cb\u003eWhat is the Difference Between UX and UI?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan\u003eUser experience focuses on the user, her overall experience and journey through the product, and concerns itself with meeting the exact needs of a customer. \u003ca href=\\\"/ecommerce-wiki/user-interface-ui\\\"\u003eUser interface\u003c/a\u003e is all about the surface of the product, the visual aspects of the design, how they function on a screen and how a user interacts with them. \u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan\u003eUX and UI are different things but must go hand in hand to create an intuitive and beautiful product experience.\u003c/span\u003e\u003c/p\u003e\\n\u003chr\u003e\\n\u003ch2\u003eWant to Learn More?\u003c/h2\u003e\\n\u003cul\u003e\\n \u003cli\u003e\u003ca href=\\\"/blog/create-great-product-page\\\"\u003eHow to Create a Great Product Page\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/blog/how-to-choose-ecommerce-store-theme\\\"\u003eShopify Themes: How to Pick the Best Shopify Theme for Your eCommerce Store\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/ecommerce-wiki/landing-page\\\"\u003eHow to Optimize eCommerce Landing Page to Skyrocket Sales\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/ebooks/inspirational-online-stores\\\"\u003e10 Online Stores to Use as Inspiration for Your First Store\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003chr\u003e\\n\u003cp\u003eIs there anything else you’d like to know more about and wish was included in this article? Let us know!\u003c/p\u003e\",\"excerpt\",\"User Experience (UX) is every aspect of the user’s interaction with a product or company that contributes to the overall perceptions and satisfaction.\",\"seo\",{\"_287\":311,\"_72\":312,\"_127\":308},\"SEO\",\"What is User Experience (UX)? - Read Why UX is so Important | Oberlo\",\"authorV2\",{\"_287\":315,\"_316\":317},\"ArticleAuthor\",\"name\",\"Karyn Corrigan\",\"metafields\",[-5,-5,-5,-5,-5,-5,-5,-5,320,327,-5,-5,-5,330,333,-5,-5,-5,-5,-5,-5],{\"_287\":321,\"_322\":323,\"_324\":325,\"_326\":-5},\"Metafield\",\"value\",\"false\",\"key\",\"noindex\",\"reference\",{\"_287\":321,\"_322\":328,\"_324\":329,\"_326\":-5},\"2020-09-13T10:45:27+02:00\",\"wpdatepublished\",{\"_287\":321,\"_322\":331,\"_324\":332,\"_326\":-5},\"2020-11-11T14:16:14+01:00\",\"createdat\",{\"_287\":321,\"_322\":334,\"_324\":335,\"_326\":-5},\"2023-05-20T00:47:01+02:00\",\"publishedat\",[337,343,347,352,354,358,362,366,370,372,376,380,384,388,390,394],{\"_60\":338,\"_72\":339,\"_127\":340,\"_341\":342},\"business-ideas\",\"Business ideas\",\"Ready to start a business, but unsure what to do? No problem. Check out tons of business ideas. Get inspired. Unlock everything you need. Build your empire.\",\"parentHandle\",\"build-your-business\",{\"_60\":344,\"_72\":345,\"_127\":346,\"_341\":152},\"a-day-in-my-life\",\"A day in my life\",\"What's it really like to own a business? Spoiler alert: it's not always pretty. Hear real-life stories about a day in the life an entrepreneur. No BS.\",{\"_60\":348,\"_72\":349,\"_127\":350,\"_341\":351},\"mindset\",\"Mindset\",\"Optimistic but real. Relentless but compassionate. Your mindset is everything if you want to be a successful entrepreneur. Learn how to raise the bar.\",\"your-life\",{\"_60\":342,\"_72\":145,\"_127\":353},\"Wanna build a business? Check out articles, podcasts, videos, and ebooks about the skills you'll need - from business ideas to marketing to case studies.\",{\"_60\":355,\"_72\":356,\"_127\":357,\"_341\":342},\"case-studies\",\"Case studies\",\"Hear from entrepreneurs who been there, done that. Dive into case studies on podcasts, ebooks, articles, and videos.\",{\"_60\":359,\"_72\":360,\"_127\":361,\"_341\":152},\"my-first-90-days\",\"My first 90 days\",\"The first 90 days of your startup are the make-or-break. Check out real-life stories from entrepreneurs who weren't afraid to get their hands dirty.\",{\"_60\":363,\"_72\":364,\"_127\":365,\"_341\":351},\"money\",\"Money\",\"Money. It's on everyone's mind. Check out podcasts, ebooks, articles, and videos to master your personal finances, set money goals, and smash them.\",{\"_60\":367,\"_72\":368,\"_127\":369,\"_341\":342},\"design-and-branding\",\"Design and branding\",\"Don't scare customers away with an ugly website. Unlock everything you need to build a beautiful ecommerce store and a memorable brand that customers love.\",{\"_60\":152,\"_72\":153,\"_127\":371},\"A collection of articles, podcasts, videos, and ebooks with real-life stories from other entrepreneurs. Learn something. Get inspired. Start your own.\",{\"_60\":373,\"_72\":374,\"_127\":375,\"_341\":152},\"raise-the-bar\",\"Raise the bar\",\"It's one thing to be successful. But are you working to make things better for everyone else? Hear real-life stories of entrepreneurs who are raising the bar.\",{\"_60\":377,\"_72\":378,\"_127\":379,\"_341\":351},\"productivity\",\"Productivity\",\"To be a successful entrepreneur, you have to grind. Every. Single. Day. Check out podcasts, ebooks, articles, and videos on how to be more productive.\",{\"_60\":381,\"_72\":382,\"_127\":383,\"_341\":342},\"dropshipping\",\"Dropshipping\",\"Learn how to start a dropshipping business, including ideas for what to sell. Podcasts, articles, videos and ebooks that will teach you how to start.\",{\"_60\":385,\"_72\":386,\"_127\":387,\"_341\":152},\"starter-stories\",\"Starter stories\",\"It takes guts and hard work to be an entrepreneur. Listen to real-life stories about people who nailed it, and what you need to start your first business.\",{\"_60\":351,\"_72\":149,\"_127\":389},\"Mindset. Wellness. Productivity. Money. Check out articles, podcasts, videos, and ebooks about the things that make good entrepreneurs even better.\",{\"_60\":391,\"_72\":392,\"_127\":393,\"_341\":351},\"wellbeing\",\"Wellbeing\",\"Avoid burnout. Stay resilient. Take care while you grind. Learn wellness tips for entrepreneurs. Your business health is only as good as your own health.\",{\"_60\":395,\"_72\":396,\"_127\":397,\"_341\":342},\"marketing\",\"Marketing\",\"Online marketing is a beast of its own. Check out podcasts, ebooks, articles, and videos on marketing your ecommerce business. Tame the beast. Grow your empire.\",\"($locale)~~layout\",\"actionData\",\"errors\"]\n");</script><script>window.__reactRouterContext.streamController.close();</script>