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src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload wp-post-image" alt="William Sutioso" decoding="async" fetchpriority="high" data-src="https://heaptalk.com/wp-content/uploads/2022/11/03112022-ET-WILLIAM-1140x570.jpg" data-sizes="auto" data-expand="700"/></div><p class="wp-caption-text">William Sutioso, President Director of Cilacap Samudera Fishing Industry (CSFI).</p></a></div><div class="jeg_share_top_container"></div></div></div><div class="row"> <div class="jeg_main_content col-md-8"> <div class="jeg_inner_content"> <div class="jeg_ad jeg_article jnews_content_top_ads"><div class='ads-wrapper'></div></div><div class="entry-content with-share"> <div class="jeg_share_button share-float jeg_sticky_share clearfix share-monocrhome"> <div class="jeg_share_float_container"><div class="jeg_sharelist"> <a 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<p><strong>Heaptalk, <a href='https://heaptalk.com/govact/jakarta-will-remain-the-capital-for-several-more-years/' title='Jakarta will remain the capital for several more years'>Jakarta</a> — </strong>Amid uncertain global economic conditions and the threat of <a href='https://heaptalk.com/industry/the-ministry-fishery-products-will-bolster-national-food-security/' title='The Ministry: fishery products will bolster national food security'>food security</a>, <a href='https://heaptalk.com/govact/indonesia-to-amplify-partnership-with-united-states/' title='Indonesia to amplify partnership with United States'>Indonesia</a> still has the optimism to survive the dark year predicted in 2023. According to the President Director of <a href='https://heaptalk.com/news/cilacap-samudera-fishing-industry-asha-held-annual-general-meeting-of-shareholders/' title='Cilacap Samudera Fishing Industry (ASHA) Held Annual General Meeting of Shareholders'>Cilacap Samudera Fishing Industry</a> (<a href="https://www.csfi.co.id/">CSFI</a>) William Sutioso, the country has several strengths, including a large <a href='https://heaptalk.com/govact/providing-technical-guidance-for-operators-east-kutai-govt-to-improve-its-population-administration-services/' title='Providing technical guidance for operators, East Kutai Govt to improve its population administration services'>population</a> of <a href="https://dukcapil.kemendagri.go.id/berita/baca/1396/dukcapil-kemendagri-rilis-data-penduduk-semester-i-tahun-2022-naik-054-dalam-waktu-6-bulan#:~:text=Jakarta%20%2D%20Ditjen%20Dukcapil%20Kementerian%20Dalam,tercatat%20sebanyak%20275.361.267%20jiwa.">276 million people</a> in June 2022, to anticipate the recession.</p> <p>Currently, the strengths are starting to show a positive trend, one of which is increasing domestic consumption, particularly for marine products. <a href='https://heaptalk.com/industry/commemorating-the-23rd-anniversary-the-ministry-of-marine-affairs-and-fisheries-focuses-on-accelerating-the-blue-economy/' title='Commemorating the 23rd Anniversary, the Ministry of Marine Affairs and Fisheries focuses on accelerating the blue economy'>Ministry of Marine Affairs and Fisheries</a> recorded that the <a href="https://statistik.kkp.go.id/home.php?m=aki&i=209#panel-footer">domestic fish consumption</a> reached 55.37 kg per capita in 2021. The number grew by 1.48% compared to the previous year which was 54.56 kg per capita.</p> <p>The trend in the last ten years demonstrates an increment of 69.17% compared to the national fish consumption in 2011 which was only 32.25 kg per capita. The government aims to boost fish consumption to reach 59.33 kg per capita in 2022.</p> <p>“We see domestic consumption remains stable. This large population is great for sustaining local sales. From my perspective, the food sector has the strength to face next year, resulting in better <a href='https://heaptalk.com/industry/the-ministry-fishery-products-will-bolster-national-food-security/' title='The Ministry: fishery products will bolster national food security'>food security</a> than other countries,” said William.</p> <h3>Market expansion as the world’s population rising</h3> <p>Although domestic consumption is performing well, exports are still valuable for expanding the market. The transition to post-pandemic brought a fairly rapid and dynamic change to export activities, thus raising new issues. One of the latest issues, for instance, is China tightening <a href='https://heaptalk.com/govact/ministry-of-industry-oversees-the-circulation-of-imported-products-without-indonesian-national-standards/' title='Ministry of Industry oversees the circulation of imported products without Indonesian national standards'>imported products</a> that enter their ports, especially with the finding of <a href='https://heaptalk.com/news/homework-of-indonesia-in-adopting-indonesian-virtual-healthcare-amidst-the-covid-19-pandemic/' title='Indonesia’s Homework in Adopting Virtual Healthcare Amidst the Covid-19 Pandemic'>covid-19</a> traces in <a href='https://heaptalk.com/news/indonesias-fisheries-as-pillar-of-food-security/' title='Key approaches to reinforcing Indonesia’s fisheries as pillar of food security'>fisheries</a> products.</p> <p>To overcome this issue, William Sutioso implemented a warehouse franco sales agreement strategy. The agreement allows the buyer to be responsible for the goods upon arrival at the port of destination. Therefore, the seller can minimize the risk if any issues are found at the destination.</p> <p>Exploration of new markets is also necessary to expand product absorption in the post-pandemic period. He delivered, “We open several markets to mitigate the risk if one market does not work, we still have other markets that can absorb our products. Those are some of our strategies in mitigating risks to our export activities.”</p> <p>In addition to market expansion, William is building mini plants in several regions, one of which is in Lampung, as an effort to improve production capacity and quality. The mini plants will process catches with high economic value according to the potential commodities in each region.</p> <p>In the <a href="https://www.un.org/development/desa/pd/sites/www.un.org.development.desa.pd/files/wpp2022_summary_of_results.pdf">World Population Prospects 2022</a> report, the United Nations (UN) projects that the world’s population will reach 9.7 billion people by 2050. As of July 2022, the world’s population has reached around 7.94 billion people with <a href='https://heaptalk.com/news/east-kutai-govt-provides-169-outboard-motor-to-the-local-fishermen/' title='East Kutai Govt provides 169 outboard motors to the local fishermen'>East</a> and <a href='https://heaptalk.com/govact/ina-digital-officially-launched-southeast-sulawesi-govt-to-expedite-the-regions-public-service/' title='INA Digital officially launched, Southeast Sulawesi govt to expedite the region’s public service'>Southeast</a> Asia as the most populous region.</p> <p>The rapid population growth will be followed by an increasing need for food, one of which is protein from <a href='https://heaptalk.com/industry/having-a-large-population-govt-strengthens-the-domestic-market-to-absorb-fishery-products/' title='Govt: Amplifying local market, Indonesia’s fishing industry can retain the recession'>fishery products</a>. William said that the catch alone will not be able to meet the protein needs of the world’s <a href='https://heaptalk.com/industry/in-2022-indonesia-fishery-grow-10-percent/' title='Fishery exports grow 10.66% in 2022 with shrimp as a major contributor'>fishery</a>. It is not surprising that now many <a href='https://heaptalk.com/industry/in-2022-indonesia-fishery-grow-10-percent/' title='Fishery exports grow 10.66% in 2022 with shrimp as a major contributor'>fishery</a> business actors are starting to develop aquaculture according to geographical conditions. For example, Indonesia as a tropical country is suitable for the cultivation of vaname shrimp and high economic value fish such as grouper and snapper while subtropical countries can cultivate salmon.</p> <p>“The food needs will indeed increase rapidly in the future. Solely relying on capture <a href='https://heaptalk.com/news/indonesias-fisheries-as-pillar-of-food-security/' title='Key approaches to reinforcing Indonesia’s fisheries as pillar of food security'>fisheries</a> will not be able to fulfill these needs. For instance, shrimp caught in the sea cannot keep up with demand. Hence, this white vaname shrimp began to be developed rapidly and Indonesia becomes one of the top vaname shrimp producers in the world,” explained William.</p> <h3>The need for business and investment certainty</h3> <p>One of the breakthroughs made by the <a href='https://heaptalk.com/news/cilacap-samudera-fishing-industry-asha-held-annual-general-meeting-of-shareholders/' title='Cilacap Samudera Fishing Industry (ASHA) Held Annual General Meeting of Shareholders'>Cilacap Samudera Fishing Industry</a> is <a href="https://heaptalk.com/technology/cilacap-samudera-asha-adopts-aquaculture-technology-from-norwegia-to-boost-productivity.html">developing aquaculture</a> in collaboration with fishing companies from Norway. Currently, the aquaculture project is in the stage of site survey and environmental testing, especially regarding water quality, current strength and direction, and other aspects. William Sutioso and his team continue to coordinate with partners in Norway to determine what commodities are the most suitable.</p> <p>The aquaculture project being built in <a href='https://heaptalk.com/news/east-kutai-govt-provides-169-outboard-motor-to-the-local-fishermen/' title='East Kutai Govt provides 169 outboard motors to the local fishermen'>East</a> Lombok will be able to produce 120,000 superior brood stocks and 5,000,000 barramundi fish with a slaughter weight of 3 kg. Targeting to be operational in Q4 2023, the project will also produce fish slime for fertilizer and protein from slaughtering waste.</p> <p>Currently, Indonesia does not yet have a high-quality fish meal factory with a protein content of 65-75%. Meanwhile, Vietnam partnered with Norway to build a feed mill worth €25 million. The collaboration between CSFI and partner from Norway potentially bridge this gap. This cooperation also is one of CSFI’s strategies to attract foreign investors.</p> <p>Discussing the <a href='https://heaptalk.com/press-release/the-general-election-to-not-disrupt-the-investment-climate-in-indonesia/' title='The General Election to not Disrupt the Investment Climate in Indonesia'>investment climate in Indonesia</a> <a href='https://heaptalk.com/industry/expert-leaks-key-points-to-lead-indonesia-fishing-industry-can-survive-a-recession/' title='Expert leaks key points to lead Indonesia fishing industry can survive a recession'>fishing industry</a>, William affirmed that the investment can be improved. Among various aspects, the certainty of doing business is crucial for investors both foreign and domestic. William considered that policies should be made to become government regulations <a href='https://heaptalk.com/press-release/or-records-600-year-on-year-quarterly-profit-growth-in-q3-2023-driven-by-mobility-business-maintaining-positive-momentum-of-international-expansion/' title='OR records 600% year-on-year quarterly profit growth in Q3 2023 driven by mobility business, maintaining positive momentum of international expansion' target='_blank'>or</a> parliament decrees, not only as ministerial decrees, to ensure business certainty.</p> <p>His concern is that changes may occur to ministerial regulations when there is a ministerial reshuffle. Adjustments to new rules that change rapidly make investors doubt the certainty of doing business in Indonesia. If the policies can be ratified in the form of parliament decrees, according to William, investment in this sector, both foreign and domestic investments, will flourish. In addition, simplification of <a href='https://heaptalk.com/events/the-3rd-indonesia-licensing-expo-2023-aims-to-revive-indonesias-economy-in-post-pandemic/' title='The 3rd Indonesia Licensing Expo 2023 aims to revive Indonesia’s economy in post pandemic'>licensing</a> and synchronization between the central and local governments are also critical.</p> <p>Besides the investment, the capture <a href='https://heaptalk.com/industry/foreign-investment-in-the-fisheries-sector-fell-65-in-2021-the-government-implements-multiple-compelling-programs-to-attract-investors-indonesian-fishery/' title='Aiming at the top five fishery exporters, the government increases shrimp production by 250%'>fisheries sector</a> itself faces the challenge of the need for skilled human resources. Based on William’s observation, Indonesian fishermen have proven to be reliable but still need to enhance their capacity, particularly in handling fish after being caught.</p> <p>Good fish handling can rise the selling price, resulting in higher profits obtained by fishermen. CSFI applies the pricing strategy to fishermen to emphasize the importance of quality over quantity. The pricing strategy is carried out by purchasing high-quality fish at a higher price than the low one.</p> <p>“Our fishermen are very reliable. Their education is not high but they learn from experience in a self-taught manner. Their fishing skills are indeed good, but the fish handling on the fishing vessel still needs to be improved,” said William Sutioso. With the pricing strategy, fishermen can notice the importance of fish handling after cathing as it can offer better price.</p> <div class="jeg_post_tags"><span>Tags:</span> <a href="https://heaptalk.com/tag/asha/" rel="tag">ASHA</a><a href="https://heaptalk.com/tag/capture-fisheries/" rel="tag">capture fisheries</a><a href="https://heaptalk.com/tag/cilacap-samudera-fishing-industry/" rel="tag">Cilacap Samudera Fishing Industry</a><a href="https://heaptalk.com/tag/csfi/" rel="tag">CSFI</a><a href="https://heaptalk.com/tag/william-sutioso/" rel="tag">William Sutioso</a></div></div></div><div class="jeg_share_bottom_container"></div><div class="jeg_ad jeg_article jnews_content_bottom_ads"><div class='ads-wrapper'></div></div><div class="jnews_prev_next_container"></div><div class="jnews_author_box_container"></div><div class="jnews_related_post_container"><div class="jeg_postblock_21 jeg_postblock jeg_module_hook jeg_pagination_disable jeg_col_2o3 jnews_module_6495_0_67420660aaea6" data-unique="jnews_module_6495_0_67420660aaea6"> <div class="jeg_block_heading jeg_block_heading_6 jeg_subcat_right"> <h3 class="jeg_block_title"><span>Related<strong> Posts</strong></span></h3></div><div class="jeg_block_container"> <div class="jeg_posts jeg_load_more_flag"><article class="jeg_post jeg_pl_sm format-standard"> <div class="jeg_thumb"> <a href="https://heaptalk.com/expert-talk/dr-riyadh-firdaus-digital-transformation-to-materialize-equal-healthcare-access-in-indonesia/"><div class="thumbnail-container animate-lazy size-715"><img width="120" height="86" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload wp-post-image" alt="Dr. dr. 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