CINXE.COM

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class="tph-article-header__title-thumb-wrap"> <h1 class="tph-article-header__title">Why Are Podcasts So Popular? 5 Reasons Why People Love Pods</h1> <div class="tph-article-header__thumbnail-wrap"> <div class="tph-article-header__thumbnail-aspect-ratio" style="padding-bottom:56.25%;"> <script type="rocketlazyloadscript"> window.tph.articleThumb = { src: 'https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img.jpg', srcset: 'https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/07/Why-are-podcasts-so-popular-img-350x197.jpg 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class="tph-post-content" style="position: relative; z-index: 1;">   <p style="display: none;"> <p>You and I both love podcasts—that’s a given. But why are podcasts so popular?</p><p>It seems that every day, more and more people are becoming privy to this secreted, multi-faceted source of entertainment and knowledge that we’ve struggled to keep under wraps in the last few years.</p><p>In 2023, a whopping <a href="https://www.thepodcasthost.com/listening/podcast-industry-stats/#h-how-many-people-know-what-a-podcast-is">79% of people in the US were familiar with the concept of podcasting</a>. Even my grandmother knows <a data-lasso-id="8569" href="https://www.thepodcasthost.com/listening/what-is-a-podcast/">what a podcast is.</a> Granted, she has no idea how to get them, but she knows they exist.</p><p>Podcasts are not <em>that </em>new of a medium (some would argue they’re not new at all). But in the past few years, we’ve seen them created and downloaded at record rates. </p><p>So, let’s dig into why podcasts are so popular right now.</p><h2 class="wp-block-heading" id="h-1-the-content-is-easy-to-access">1. The Content is Easy to Access</h2><p>If you have a smartphone, tablet or computer, you can access a podcast with next-to-no effort. Your phone and tablet most likely have a native <a data-lasso-id="8571" href="https://www.thepodcasthost.com/listening/best-podcast-apps-smartphone/">podcatching app</a> built right in, but if not, it’s a few quick swipes, and you have one. With a computer, you can type “podcast” into Google, and the first few results will give you access to podcasts.</p><p>Not only are they easy to access, but in 99%* of the cases (*not an actual reported number), podcasts are free. Sure, you can access a premium listening app like <a href="https://www.thepodcasthost.com/websites-hosting/spotify-for-podcasters/">Spotify</a>, which offers some exclusive content. But most podcasts are available at no cost, right there in an app or browser.</p><p>This easy, free access makes podcasting a popular option for entertainment or knowledge.</p><h2 class="wp-block-heading" id="h-2-you-can-listen-to-what-you-want">2. You Can Listen to What You Want</h2><p>There are over 89-millon* podcast episodes available (*<a href="https://www.thepodcasthost.com/listening/podcast-industry-stats/#h-how-many-podcast-episodes-are-there">an actual reported number</a>) for listeners to choose from. Chances are, whatever you want to listen to can be found in podcast form with a few clicks or a couple of keywords in a search.</p><p>Whether you fancy an in-depth discussion on a particular true-crime case, want to catch the latest political news, need to escape with a <a href="https://www.thepodcasthost.com/fiction-podcasts/best-audio-fiction-podcasts/" data-lasso-id="98413">fictional story</a> or want to up your business game with some new tips and tricks, there’s a podcast for that. You can even use podcasts to get your next <a href="https://www.thepodcasthost.com/listening/what-is-asmr/" data-lasso-id="98414">ASMR</a> or <a href="https://www.thepodcasthost.com/listening/what-are-binaural-beats/" data-lasso-id="98415">Binaural Beats</a> fix. </p><p>We live in a content-driven world, and people want to be delivered content on topics they want. The popularity of podcasts can, at least in part, be attributed to the fact that it’s the listener’s choice. You can pick and choose exactly what you want. </p><div id="om-dwijaukmxsewgh4rfhnd-holder"></div><script type="rocketlazyloadscript">(function(d,u,ac){var s=d.createElement('script');s.type='text/javascript';s.src='https://a.omappapi.com/app/js/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,167735,'dwijaukmxsewgh4rfhnd');</script><h2 class="wp-block-heading" id="h-3-podcasting-is-a-multi-task-friendly-medium">3. Podcasting is a Multi-Task Friendly Medium</h2><p>I don’t know anyone who <em>just</em> listens to a podcast episode. </p><p>I listen to <em>Dateline</em> while I work, <em>True Crime Obsessed</em> while I blog, and <em>48 Hours</em> and <em>Forensic Files</em> while I research—but I never sit in a chair with a glass of wine and simply listen to a podcast. And I truly don’t know anyone that does.</p><p>Us podcasters would love to think that our audience is solely focused on us when we’re laying down our expert knowledge and superior comedy skills. But podcasts are almost <em>meant</em> to be listened to while you do something else. </p><p>And it’s that ability to be put on as entertaining (or informative) background noise that answers the question of why podcasts are so popular. They’re a great choice for so many situations—driving, cleaning, cooking and working! </p><figure class="wp-block-image size-large"><picture fetchpriority="high" decoding="async" class="wp-image-19623"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-350x197.jpg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-445x250.jpg.webp 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-635x357.jpg.webp 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-580x326.jpg.webp 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-700x394.jpg.webp 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-890x501.jpg.webp 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2.jpg.webp 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/> <img fetchpriority="high" decoding="async" width="1024" height="576" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="why are podcasts so popular? They build intimacy" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2.jpg 1280w" data-lazy-sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)" data-lazy-src="https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1024x576.jpg"/><noscript><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1024x576.jpg" alt="why are podcasts so popular? They build intimacy" srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-445x250.jpg 445w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-635x357.jpg 635w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-580x326.jpg 580w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-700x394.jpg 700w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-890x501.jpg 890w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2-1270x714.jpg 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/02/building_a_podcast_-_a_podcaster_building_a_brick_wall-v2.jpg 1280w" sizes="(min-width: 992px) 730px, (min-width: 768px) 690px, (min-width: 576px) 510px, calc(100vw - 30px)"/></noscript> </picture> </figure><h2 class="wp-block-heading" id="h-4-they-build-intimacy">4. They Build Intimacy</h2><p>When I say that podcasts build intimacy, I’m not talking about connecting you with a loved one—though if you enjoy podcasts together like you would television, that very well could be the case. Instead, I’m talking about intimacy with the hosts.</p><p>When you watch <em>Avengers</em>, and you see Chris Evan’s Captain America on the screen you feel a connection to the character and possibly, by extension, the actor. But you know it’s not the real person. </p><p>But when it comes to podcasting, especially in the non-fiction space, you connect with an actual host (or several). They also tend to be a lot more accessible via social channels or email than your average media personality. </p><p>Listening to a podcast is like hanging out with friends and enjoying a discussion on a topic you’re interested in. The relationship that’s established helps podcast listeners keep coming back.  </p><h2 class="wp-block-heading" id="h-5-podcasts-provide-an-instant-community">5. Podcasts Provide an Instant Community</h2><p>Podcasters built communities to engage and grow their listenership. But this does more than simply <a data-lasso-id="8582" href="https://www.thepodcasthost.com/planning/whats-a-good-number-of-downloads-for-a-podcast/">increase download numbers</a> and help engage sponsors – it attracts listeners who are looking for a community.</p><p>The communities surrounding podcasts are one of the assets that make them unique and apart from other entertainment-based mediums. The communities are closer to those that you might experience with a blog than a film or television show—private spaces to interact with podcast hosts, a look into the behind-the-scenes world and lots of interaction with other members of the community.</p><h2 class="wp-block-heading">Do Other Forms of Entertainment Drive Podcast Popularity?</h2><p>There’s a debate around what made podcasting “explode” into the mainstream. For some, it was <em>Seria</em>l, a podcast where investigative journalist Sarah Koenig delved into the 1999 murder case of Hae Min Lee. For others, it was when Apple pre-installed the Apple Podcasts app on iOS devices. Both happened in 2014, and these factors likely contributed to the growth of the medium in that period, though it’s worth pointing out that <a href="https://www.thepodcasthost.com/listening/podcast-industry-stats/#How_Many_People_Listen_to_Podcasts_in_2023">podcast audiences have almost always grown, year after year</a>.</p><p>Podcasting is a self-sustaining medium, but it doesn’t exist in a vacuum. More than a decade ago, Ricky Gervais’s RSK XFM radio show became a hugely popular podcast. Fast forward to 2022, and we saw the TV show <em>Only Murders in the Building</em> <a href="https://www.thepodcasthost.com/business-of-podcasting/rise-of-the-podcaster-in-movies-and-tv/">revolve around the plot of running a true crime podcast</a>. Between all that, you’ve got <a href="https://www.thepodcasthost.com/business-of-podcasting/7-podcasts-received-hollywood-treatment/">podcasts made into movies and TV shows</a>, TV shows made into podcasts, and a whole host of famous folks and “influencers” from other platforms and mediums bringing their followers over to podcasting.  </p><h2 class="wp-block-heading" id="h-the-popularity-of-podcasts-is-only-increasing">The Popularity of Podcasts Is Only Increasing</h2><p>The <a href="https://www.thepodcasthost.com/business-of-podcasting/when-did-podcasts-start/">history of podcastin</a>g can be traced back to its “audio blogging” roots, and it has grown slowly and steadily since October 2000. During that time, popular podcasts have come and gone, and there have been various <a href="https://www.envato.com/blog/podcast-trends/" target="_blank" rel="noreferrer noopener">podcast trends</a> along the way. Recently, stories were even doing the rounds <a href="https://www.thepodcasthost.com/business-of-podcasting/giving-up-podcasting/">that podcasting was dying</a>. But as Mark Twain once said, “Rumours of my death are greatly exaggerated”.</p><p>Podcasting is now part of mainstream popular culture, and it’s a big part of many people’s lives, too. But there are still billions out there who, for one reason or another, still haven’t yet discovered this brilliant medium. On the one hand, that feels a little sad, but on the other, it’s a huge opportunity for podcasting to continue its growth long into the future. There’s a real power in words, and through podcasting, those words can be delivered right into the ears of the folks that need them!</p><div class="post-link-block"> <div class="post-link-block__wrap"> <div class="post-link-block__thumb-wrap"> <picture decoding="async" class="post-link-block__thumbnail"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-1024x576.jpg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-768x432.jpg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-290x163.jpg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2023/10/Podcast-Industry-Statistics-img-350x197.jpg.webp 350w, 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src="https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-150x150.jpg" width="1280" height="720" srcset="https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-350x197.jpg 350w, https://www.thepodcasthost.com/wp-content/uploads/2025/02/Whats-the-Best-Day-of-the-Week-to-Release-a-Podcast-Episode-IMG-445x250.jpg 445w, 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2030'%3E%3C/svg%3E" class="tph-next-post__avatar" data-lazy-src="https://secure.gravatar.com/avatar/00fa4aba924f304242e88c1cad8cfd6b?s=60&d=mm&r=g"><noscript><img alt="author avatar" height="30" width="30" src="https://secure.gravatar.com/avatar/00fa4aba924f304242e88c1cad8cfd6b?s=60&d=mm&r=g" class="tph-next-post__avatar"></noscript> </div> <p class="tph-next-post__author-label">Lindsay’s pick:</p> </div> <p class="tph-next-post__headline">How to deal with impostor syndrome</p> <div class="tph-next-post__thumb-wrap"> <picture class="tph-next-post__thumbnail"> <source type="image/webp" srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-300x169.jpg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-1024x576.jpg.webp 1024w, 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https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-1270x714.jpg.webp 1270w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img.jpg.webp 1280w" sizes="(min-width: 420px) 220px, calc(100vw - 30px)"/> <img src="https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-150x150.jpg" width="1280" height="720" srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-300x169.jpg 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-1024x576.jpg 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-768x432.jpg 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-290x163.jpg 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/11/Coping-with-impostor-syndrome-img-350x197.jpg 350w, 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class="screen-reader-text">Read article called: How to deal with impostor syndrome</span></a> </div> </div> <div class="tph-next-post"> <div class="tph-next-post__wrap"> <div class="tph-next-post__author-wrap"> <div class="tph-next-post__avatar-wrap"> <img alt="author avatar" height="30" width="30" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2030%2030'%3E%3C/svg%3E" class="tph-next-post__avatar" data-lazy-src="https://secure.gravatar.com/avatar/51f1a87fbacc7408f8b680b25692b0c2?s=60&d=mm&r=g"><noscript><img alt="author avatar" height="30" width="30" src="https://secure.gravatar.com/avatar/51f1a87fbacc7408f8b680b25692b0c2?s=60&d=mm&r=g" class="tph-next-post__avatar"></noscript> </div> <p class="tph-next-post__author-label">Stephanie’s pick:</p> </div> <p class="tph-next-post__headline">How to deal with mean reviews</p> <div class="tph-next-post__thumb-wrap"> <picture class="tph-next-post__thumbnail"> <source type="image/webp" data-lazy-srcset="https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-300x169.jpeg.webp 300w, https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-1024x576.jpeg.webp 1024w, https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-768x432.jpeg.webp 768w, https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-290x163.jpeg.webp 290w, https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-350x197.jpeg.webp 350w, https://www.thepodcasthost.com/wp-content/uploads/2021/10/How_to_Use_Mean_Reviews_To_Improve_Your_Podcast__Gain_More_Listeners-1-445x250.jpeg.webp 445w, 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This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_clsk</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_UA-*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie for user behaviour tracking.n</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">browser_id</td><td class="cookielawinfo-column-3">5 years</td><td class="cookielawinfo-column-4">This cookie is used for identifying the visitor browser on re-visit to the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cebs</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Crazyegg sets this cookie to trace the current user session internally.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CLID</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manages the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">last_pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MR</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">This cookie, set by Bing, is used to collect user information for analytics purposes.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">prism_*</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Active Campaign sets this cookie to track and store interactions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_first_visit</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_landing_page</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manages the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_session_limit</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pys_start_session</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pysTrafficSource</td><td class="cookielawinfo-column-3">7 days</td><td class="cookielawinfo-column-4">PixelYourSite plugin sets this cookie to manage the analytical services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">SM</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">vuid</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" checked='checked' /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ANONCHK</td><td class="cookielawinfo-column-3">10 minutes</td><td class="cookielawinfo-column-4">The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ckid</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Adara yield sets this cookie to deliver advertisements tailored to user interests on other websites and track transactions</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">MUID</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">scribd_ubtc</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Scribd sets this cookie to gather data on user behaviour across several websites and maximise the relevancy of the advertisements on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" checked='checked' /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.clock_data</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.clock_event</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.irv</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ce.s</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_CEFT</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_271830</td><td class="cookielawinfo-column-3">1 hour</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cebsp_</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">memberful_tracking_params</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pbid</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button 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