YouTube Culture & Trends - Data and Cultural Analysis for You

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</nav> </div> </aside> </header> <main class="ytt-main"> <section class="ytt-home-feature"> <a class="ytt-home-feature__link" href="https://web.archive.org/web/20210129113458/https://youtube.com/trends/report?utm_source=CaTs%20Trends%20Site&utm_medium=site&utm_campaign=organic&utm_content=featured-module" target="_blank" rel="noreferrer nofollow"> <div class="ytt-home-feature__left"> <div class="ytt-home-feature__left-inner"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Interactive</p> <h1 class="lb-font-display-3 lb-margin-bottom-s">Culture & Trends Report</h1> <p class="lb-font-body lb-font-color-grey4">Innovation in Adverse Times: A video examination of the trends and behavior that define our ever-evolving culture.</p> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </div> </div> <div class="ytt-home-feature__right"> <style> @media screen { .p-659c1 { background-image: url(https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/euOe-eloj1EvCrRMvzXPL3sM0SHQ_ahhPpG-fkQxx7uS5-HdwCqgEpPHBJ8dm7Og4gvd4zjjb8SQJ-bQj4b7oEV56bkoYNIc6PXvZ0w=w960-h318-l80-sg-rj-c0xffffff); } } @media screen and (min-resolution: 192dpi) { .p-659c1 { background-image: url(https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/euOe-eloj1EvCrRMvzXPL3sM0SHQ_ahhPpG-fkQxx7uS5-HdwCqgEpPHBJ8dm7Og4gvd4zjjb8SQJ-bQj4b7oEV56bkoYNIc6PXvZ0w=w1920-h636-l80-sg-rj-c0xffffff); } } @media screen and (min-width: 600px) { .p-659c1 { background-image: 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url(https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/euOe-eloj1EvCrRMvzXPL3sM0SHQ_ahhPpG-fkQxx7uS5-HdwCqgEpPHBJ8dm7Og4gvd4zjjb8SQJ-bQj4b7oEV56bkoYNIc6PXvZ0w=w3840-h1276-l80-sg-rj-c0xffffff); } } </style> <div class="p-659c1 ytt-flush-container"></div> </div> </a> </section> <section class="ytt-home__section ytt-cards"> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-home__section-title"> Featured </h2> <ul class="ytt-cards__list"> <li data-index="0" class="ytt-card ytt-card-0 ytt-card--stories"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/2020-youtube-gaming-stats/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Infographic</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/kNQST8QjFa1XHSJh8WpWV8k5z4sojdpjzS_I43Bo1sayOnF8hpiHv4USYqkRWqvclVf4m4KR5Xn2TgqAEVxpyYBS_vIsn_H1gjLSvA=w500" alt=""> </div> <h1 class="lb-font-display-4">The Year in YouTube Gaming</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="1" class="ytt-card ytt-card-1 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/garena-free-fire-100-billion-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Free Fire have been viewed over 100 billion times.</h1> </a> </li> <li data-index="2" class="ytt-card ytt-card-2 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/bts-24-hour-record/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">101.1M</h1> <p class="lb-font-body lb-font-color-grey4">BTS (방탄소년단) 'Dynamite' Official MV earned 101.1 million views in its first 24 hours, setting a new record for biggest music video debut.</p> </a> </li> <li data-index="3" class="ytt-card ytt-card-3 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/among-us-global-viewership/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/zUJVWZCuRsl_Aj_0iuJwDZdHnw1ku_BCCvLLvyNTZqQPYdbndgPzcCgVh6LY5tkPqsXXYw7wVOsZQmZsB9vhRhrLwSNPLLInIWeWLg=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">Where are people watching "Among Us" videos?</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="4" class="ytt-card ytt-card-4 ytt-card--stories"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/2020-youtube-music-stats/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Infographic</p> <div class="ytt-grid__left ytt-card__content--flush"> <div class="ytt-flush-container" style="background-image: url(https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/wygmSU0WcsGlvFFMfuE-IW4EKvJ0sXRjh06WGRC8bzoZNJtZBDobmmlufHy-RjOxOW1kWKy4NmaG0noDxrHP4YHtMSPtVs2OdG97KA)"></div> </div> <div class="ytt-grid__right"> <h1 class="lb-font-display-4 lb-margin-bottom-s">The Year in YouTube Music</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="5" class="ytt-card ytt-card-5 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/true-crime-community-views-over-time/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/4UrZ20yvHfSzEziSea3zILmVlWq7WJ8rY6mUTH6fa97173-S_pDb4wlt_ewKl_qbOqmXGAa-LEFLk87_-SOOkiYa_7iKCBlVgkGFYIM=w500" alt="bar chart showing annual growth in viewership of videos in the true crime community, peaking in 2019, the last full year for which there is data."> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">The growth of true crime since 2015</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="6" class="ytt-card ytt-card-6 ytt-card--stories"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/garena-free-fire-five-fast-facts/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20210129113458im_/https://lh3.googleusercontent.com/OyxLgFZrILVdgJ5O2SToTamtFvUmSRKNoi_bXY5onW1RipG8QCM5Ipp2Xy8mg8mexxIgiGQfzupYRsrj48_5QgQoYg6JffvPVh_Ddg=w500" alt="a thumbnail showing abstract images resembling a laptop, a television, and a phone"> </div> <h1 class="lb-font-display-4">Five Fast Facts: Garena Free Fire</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="7" class="ytt-card ytt-card-7 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/99m-views-guided-meditation/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">>99M</h1> <p class="lb-font-body lb-font-color-grey4">In 2019, viewers watched over 99 million watch hours of videos related to guided meditation.</p> </a> </li> <li data-index="8" class="ytt-card ytt-card-8 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/articles/fall-guys-ultimate-knockout-youtube-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Fall Guys: Ultimate Knockout were viewed over 1 billion times within the first month of its release date.</h1> </a> </li> </ul> <div class="ytt-home__section-cta lb-margin-top-s"> <a href="/web/20210129113458/https://www.youtube.com/trends/discover/" class="lb-button mdc-button" data-lb-auto-init="MDCRipple"> See more </a> </div> </section> <section class="ytt-home__section ytt-home__trending"> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-home__section-title"> <a href="https://web.archive.org/web/20210129113458/https://www.youtube.com/feed/trending" target="_blank" rel="noreferrer nofollow"> Trending Videos <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </h2> <div class="ytt-home__trending-inner"> <div class="ytt-home__trending-scrollable"> <div class="ytt-js-trending-entries ytt-home__trending-tray" data-lb-options="{ "params": {"part": "snippet", "maxResults": 10, "playlistId": "PLrEnWoR732-BHrPp_Pm8_VleD68f9s14-"}, "render": "trending-entry" }"> </div> </div> </div> </section> <section class="ytt-home__section ytt-cards ytt-home__records"> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-home__section-title"> <a href="/web/20210129113458/https://www.youtube.com/trends/records/"> Records </a> </h2> <ul class="ytt-cards__list"> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/records/?record=most-subscribed-artists"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Most Subscribed Official Artist Channel</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/records/?record=top-24-hour-music-debuts"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Top 24 Hour Music Debuts</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/records/?record=most-viewed-music-videos"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Most Viewed Music Videos</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210129113458/https://www.youtube.com/trends/records/?record=fastest-to-one-billion-views"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Fastest Music Videos to One Billion Views</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> </ul> <div class="lb-margin-top-s ytt-home__section-cta"> <a href="/web/20210129113458/https://www.youtube.com/trends/records/" class="lb-button mdc-button" data-lb-auto-init="MDCRipple"> See more </a> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--light"> <div class="ytt-news-contact__inner"> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20210129113458/https://www.youtube.com/trends/news/"> In the News </a> </h2> <div class="ytt-card"> <a class="ytt-card__link" href="https://web.archive.org/web/20210129113458/https://www.theverge.com/2020/3/27/21197642/youtube-with-me-style-videos-views-coronavirus-cook-workout-study-home-beauty" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">The Verge</p> <h2 class="lb-font-headline-2 lb-font-weight-700">“With me” videos on YouTube are seeing huge spikes in viewership as people stay home</h2> <div class="lb-margin-top-s ytt-card__arrow"><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg></div> </a> </div> </div> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20210129113458/https://www.youtube.com/trends/contact/"> Contact </a> </h2> <p class="lb-font-body lb-font-color-grey5"> Ready for your next story? Get in touch with the YouTube PR & Culture and Trends teams to find the stats and info you're looking for. </p> <div class="ytt-news-contact__btn"> <a class="lb-button mdc-button mdc-button--outlined" data-lb-auto-init="MDCRipple" href="/web/20210129113458/https://www.youtube.com/trends/contact/"> Get in touch </a> </div> </div> </div> </div><footer class="lb-footer lb-footer--dark" role="contentinfo" data-lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-font-color-grey2 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20210129113458/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 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