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href="https://www.mynewsdesk.com/en/blog/category/marketing/">Marketing</a></li></ul><div class="sc-5110c93e-3 dqYOpq"><img src="https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5.png" alt="" class="sc-5110c93e-4 jicda-d"/></div></header><div class="sc-5110c93e-5 hQImhV"><div class="sc-5110c93e-6 fPhVTe"><p>Do you want to learn how to increase brand awareness and brand recognition? Then you’re in luck: this blog post aims to do just that! Also, get valuable tips for strategies and campaigns on how to build and create brand awareness through a variety of channels and campaigns.</p> <p>Short on time? Download our <strong>complete guide</strong> on how to increase brand awareness:</p> <p style="text-align: center;"><strong><a class="button" href="https://www.mynewsdesk.com/en/library/how-to-increase-brand-awareness/" target="_blank" rel="noopener">Download Free Guide: How To Increase Brand Awareness</a></strong></p> <h2>What is Brand Awareness?<b><br /> </b></h2> <p><span style="font-weight: 400;">Let’s start with the definition of the phrase: brand awareness is the extent to which people in general </span><i style="font-size: 18px;">and</i><span style="font-weight: 400;"> your target audience are aware of your brand. </span></p> <p><span style="font-weight: 400;">Increasing brand awareness is an important stepping stone for business success and overall marketing goals.</span></p> <p><span style="font-weight: 400;">If you have no or little brand awareness, this means: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You are less likely to earn their trust or attention, as your customers don’t know who you are</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Low or stagnant market prices on your products or services due to low perceived brand value</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Little social impact, influence and reach due to unrecognized brand name </span></li> </ul> <p><span style="font-weight: 400;">Brand awareness goes beyond general brand recognition (which we will discuss soon as well). It also evokes certain feelings and emotions amongst the target audience. To speak in advertising language: if your brand has a strong awareness, your marketing campaigns will mean something to your audience. You will provide them with actual value.</span></p> <h3>What is Brand Recognition?</h3> <p><span style="font-weight: 400;">Brand recognition represents how well consumers can correctly identify your brand based on visual and auditory factors such as logo, colors, music, sounds, packaging, etc, without hearing the brand name. To exemplify: think about how Mcdonald’s only needs an M in their road signs for people to know which brand it represents, or how IKEA is strongly identified by its blue and yellow colors. </span></p> <p><span style="font-weight: 400;">Successful brand recognition is when consumers can separate a company’s product or service from competitors on the market. Further, successful recognition is when the visual or auditory factors are unconsciously remembered by the consumer. Think about the McDonald’s jingle, for example. Surely you hummed the “bada ba ba baa” in your head now, right? Due to this reason, companies invest lots of time and money to create brand recognition and easy ways for consumers to recall their brand!</span></p> <h3>Why is Brand Awareness important?</h3> <p><span style="font-weight: 400;">We have established what brand awareness and brand recognition are, but why is it important? To mention a few reasons, an <a href="https://www.mynewsdesk.com/en/products/press-release/" target="_blank" rel="noopener">increased brand awareness creates trust amongst the target audience</a>. This way, people are more likely to recommend the brand to friends and family – which is the best kind of marketing, right? Especially nowadays, when people rely heavily on recommendations of others, by asking for people’s experiences or searching online for reviews.</span></p> <p><span style="font-weight: 400;">Consumer trust also decreases the chances of the customer looking for other competitive brands – and BOOM: you have achieved brand loyalty! </span></p> <p><span style="font-weight: 400;">Brand loyalty can lead to your brand, products, or services being perceived as a synonym or an identity. Think about how “coke” is sometimes used instead of the word “soda”, or how people refer to themselves as “Apple people”. These are just two examples of how brand awareness can become a part of people’s everyday life, habits, and vocabulary.</span></p> <p><span style="font-weight: 400;">Do you remember the list of the consequences of no brand awareness, earlier in the text? Let’s turn it around! With brand awareness comes:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You are more likely to earn customers trust or attention</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Higher market prices on your products or services due to highly perceived brand value</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Greater social impact, influence, and reach due to familiarity and positivity amongst the target audience</span></li> </ul> <h2>Brand Awareness Strategy</h2> <p><span style="font-weight: 400;">Okay, so brand awareness is great. But how do you increase brand awareness? Like in most cases, setting a strategy is a great place to start.</span></p> <p><span style="font-weight: 400;">When building a brand awareness strategy, your imagination is the only thing stopping you! When planning to increase your brand awareness, there are a few steps you need to plan to achieve a great campaign, consider:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Who is your target audience?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What do they do? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Where do they search for information or inspiration? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What is your goal with your company, products, or services?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What are your goals for your marketing activities at the moment?</span></li> </ul> <p><span style="font-weight: 400;">Once you’ve figured out the answers to these questions, there are several channels, messages, and ways to reach your desired audience. Here are 9 strategies of how you can increase brand awareness:</span></p> <h2 style="text-align: center;"><a class="button" href="https://www.mynewsdesk.com/en/free-trial/" target="_blank" rel="noopener">Try Mynewsdesk for free!</a></h2> <p> </p> <h3 style="text-align: left;">1. Build Public relations</h3> <p style="text-align: left;">Public relations (PR) is the management of how others view and experience a brand, company, or person. PR is used both for positive news or trends in an industry or around a topic, and to handle reactions from the public, media, or investors, due to negative news announcements or occurrences.</p> <p><span style="font-weight: 400;">By staying ahead of news and trends you will be able to influence how people view your brand, by, for example, interacting with trends or reporting on news related to your business. You can also be more proactive regarding occurrences that might harm or affect your brand negatively. By responding quickly and giving your side of the story, you can minimize the damage. You’ve surely heard the quote about how all PR is good PR. Sometimes, if bad news or a crisis is handled in a great way, it can increase not only the awareness but also the likeability of a brand.</span></p> <p><span style="font-weight: 400;">The moral of the story is? Stay ahead of your business to be proactive about the appearance and perception of your brand.</span></p> <h3>2. Create Storytelling</h3> <p>Who doesn’t like a good story? Creating a narrative is a great way to humanize your brand – make it more comprehensible, more likable, and give it more depth. This is <a href="https://www.mynewsdesk.com/en/blog/storytelling-template/" target="_blank" rel="noopener">why storytelling is such a powerful marketing tool</a>, regardless of what you’re selling!</p> <p><span style="font-weight: 400;">An example of a brand with a strong narrative associated with it, is Facebook. Who hasn’t heard the “Mark Zuckerberg created Facebook in his Harvard college dorm room story”?</span></p> <p><span style="font-weight: 400;">To create the narrative about you and your brand, consider: why did you start your business? What is the purpose of what you do or what you sell? In what ways are you solving people’s problems? Did you have experiences that other people can relate to, that made you start your business? </span></p> <p><span style="font-weight: 400;">People love stories that are grasping or that they can relate to. People especially love stories about other people, and that is why it is both important and beneficial to humanize your brand. </span></p> <p><span style="font-weight: 400;">Your storytelling can be about anything – but remember: it has to be true! Authenticity is powerful. Once you try storytelling – prepare yourself for a brand awareness boost!</span></p> <h3 style="text-align: left;">3. Guest blogging</h3> <p style="text-align: left;">Blogs are another great way to distinguish amongst competitors, give your target audience real value, and show your expertise. However, all brands do not have popular blogs with lots of readers. What to do? Try guest blogging!</p> <p><span style="font-weight: 400;">Think of blogs in your industry or in similar industries that you would like to be associated with. </span><span style="font-weight: 400;">By writing a successful blog post, you will gain access to their audience. Provide them with valuable content and expertise, to make them trust your brand.</span></p> <p><span style="font-weight: 400;">Here’s your complete list of how to successfully increase brand awareness through guest blogging: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Do your research:</b><span style="font-weight: 400;"> find blogs and publications within your industry. See if other brands have guest blogged as well, and if so: how did they do it? Also, try to find industry keywords on Google and social channels that you would like to incorporate in your blog post.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Contact the blog owners:</b><span style="font-weight: 400;"> when you’ve found your selected blogs; contact them with your pitch. To increase your chances even more: write an entire post to show the blog owner what to expect from you. </span></li> <li aria-level="1"><b>Create the right kind of content:</b><span style="font-weight: 400;"> how do you in the best way reach your desired audience on the specific blog that your guest writing for. Try to match the owner’s way of writing.</span></li> </ul> <h3>4. Build an SEO strategy and increase your brand awareness</h3> <p><img loading="lazy" decoding="async" class="alignnone wp-image-2260 size-full" src="https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39.png" alt="SEO Increase" width="941" height="1019" srcset="https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39.png 941w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-480x520.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-443x480.png 443w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-887x960.png 887w" sizes="(max-width: 941px) 100vw, 941px" /></p> <p><span style="font-weight: 400;"><a href="https://www.mynewsdesk.com/en/blog/increase-organic-traffic/" target="_blank" rel="noopener">SEO, and search engine optimization</a>, is vital to a brand’s exposure online. Why? SEO is fundamental in order for your content to get high rankings on search results pages like on Google and Bing. </span><span style="font-weight: 400;">Improve your SEO today (!) by following these quick and easy steps:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Research keywords</b><span style="font-weight: 400;"> in your industry and within your content categories. Which words rank the highest? These are the words that your target audiences are searching for to find products or services or brands like yours. Use them!</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><b>Focus on informational keywords</b><span style="font-weight: 400;"> when optimizing your SEO. When building awareness amongst people unaware of your brand, match the keyword searches that people make at the beginning of their buyer journey. Often these searches aim to gather information and discover possible brands, products, or services to solve their problems. </span></li> <li style="font-weight: 400;" aria-level="1"><b>When you’ve found your keywords</b><span style="font-weight: 400;"> – build content around these. For example, if Halloween is coming up, people will search for pumpkins. If you sell cultivation products, you could write a blog post titled “5 creative ways to carve a pumpkin”.</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><b>Where to place the keywords?</b><span style="font-weight: 400;"><span style="font-weight: 400;"> In the headline, body, and image titles of your post– the more mentions, the easier it is for search engines to find your post (although, don’t overuse keywords either – Google will penalize you for this. Stay balanced.). </span></span>Do you want to <a href="https://www.mynewsdesk.com/en/blog/increase-organic-traffic/" target="_blank" rel="noopener">increase your organic traffic</a>? Don’t miss this blog post!</li> </ul> <h3>5. Social Media Branding</h3> <p><a href="https://www.mynewsdesk.com/en/blog/increase-social-media-engagement/" target="_blank" rel="noopener">Social media truly is a great place to increase brand awareness</a>! But being active on social media is not enough if you are not posting the right content in the right way. What does that mean?</p> <p><span style="font-weight: 400;">If you follow these steps, you are doing it right: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Be personal:</b><span style="font-weight: 400;"> if you are too stiff, your posts will look like a robot posted them. People like people, and people don’t like ads. Focus on creating posts that your audience wants to take part in and from which they gain actual value. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Make it shareable: </b><span style="font-weight: 400;">people like to be educated, informed, or entertained, and content like this will help you increase your reach by shares. Also, consider what it would take for you to share a post on social media – and try to replicate that. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Be social: </b><span style="font-weight: 400;">it’s called </span><i><span style="font-weight: 400;">social</span></i><span style="font-weight: 400;"> media for a reason. You will be benefited from the platform’s algorithms if you are active, meaning posting often and in different ways, interacting with other accounts, tagging people and companies, and so on. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Share free material:</b><span style="font-weight: 400;"> social media is a great place to give your audience a little sneak peek of your services or products, like e-books, downloadable material, infographics, etc. Take advantage of the reach social media will provide you with!</span></li> <li style="font-weight: 400;" aria-level="1"><b>Tell a story: </b><span style="font-weight: 400;">remember the storytelling tactic earlier in the text? Use social media for telling your story!</span></li> </ul> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-2645" src="https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-960x540.png" alt="Social media brand building" width="960" height="540" srcset="https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" /></p> <h3 style="text-align: left;">6. Create infographics</h3> <p style="text-align: left;">Infographics are another example of great ways to show and share your brand’s expertise. If you haven’t used this as a marketing tactic yet; consider in which ways you can solve your target audience’s problems by presenting something visually.</p> <p><span style="font-weight: 400;">Infographics are a great way to create consumable, shareable, and linkable content that can be used on your website, social media, in white papers, and more. Why are they so great? Firstly, because the brain processes visuals MUCH faster than plain text. Secondly, </span><a href="https://neilpatel.com/blog/content-marketing-case-study-how-4-infographics-generated-over-10000-social-shares/" target="_blank" rel="noopener"><span style="font-weight: 400;">visuals</span></a><span style="font-weight: 400;"> tend to get more engagement, which is especially crucial when posting on social media. </span></p> <p><span style="font-weight: 400;">Many social media platforms favor shares from friends and family over posts from brands. So focus on the receiver – create infographics that are of actual value for your audience. Your brand will be favored even if you don’t have your logo or product offers written all over it. </span></p> <h3>7. Podcast</h3> <p>Podcasts are a great place for you to authentically connect with your target audience by educating, informing, entertaining, or advising them, which are all great ways to build trust. You can either sponsor podcasts or start your own.</p> <p><span style="font-weight: 400;">When sponsoring a podcast, the hosts of the podcast will talk about your brand or offer. They will work as influencers or ambassadors which is great since the listeners, your target audience will trust their recommendation of your brand. </span></p> <p><span style="font-weight: 400;">If you start your own podcast, you can talk about something industry-related and gain a new audience and share your expertise. For example, if you’re a bank, talk about saving and investing. If you are clothing retail, talk about fashion trends. The possibilities are endless!</span></p> <h3>8. Influencer Marketing</h3> <p>If you experience trouble increasing your brand awareness amongst your target audience, consider partnering up with someone in close contact with them. I<a href="https://www.mynewsdesk.com/en/blog/influencer-marketing-campaign/" target="_blank" rel="noopener">nfluencer marketing is a powerful way to increase your brand awareness and sales</a>! In fact, did you know that consumers <a style="background-color: #ffffff;" href="https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#571d68b37919" target="_blank" rel="noopener">trust recommendations from influencers</a> higher than traditional advertisements? Influencer marketing is a great way to:</p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reach a large number of people</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reach your specific target audience</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get recommended from a source your target audience trust</span></li> </ul> <p><span style="font-weight: 400;">Here’s how to start your influencer marketing campaign:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Find influencers in relevant industries </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Explore the hashtag #sponsored to find out which influencers are already working with brands in your industry </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Consider if your brand or offering would fit into their image, their content, and their feed </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reach out to suitable influencers with partnership ideas </span></li> </ul> <p><span style="font-weight: 400;">The collaboration between your brand and the influencer will look different depending on the influencer’s audience size and specific demands, which business you are in, and so forth. You can either give them free products in exchange for reviews or pay them for advertising your brand.</span></p> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-2588" src="https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-960x540.png" alt="influencer marketing campaign" width="960" height="540" srcset="https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-1440x810.png 1440w" sizes="(max-width: 960px) 100vw, 960px" /></p> <h3>9. PPC advertising</h3> <p><span style="font-weight: 400;">PPC, or </span><i><span style="font-weight: 400;">pay-per-click</span></i><span style="font-weight: 400;">, is a model of marketing, usually on Google, where advertisers pay a fee each time one of their ads is clicked. </span></p> <p><span style="font-weight: 400;">PPC advertising is a great way to increase your brand visibility to your audience. When your audience needs your products or services, your brand will appear at the top of their search results. </span></p> <p><span style="font-weight: 400;">Never underestimate the power of repetition – seeing your brand name, logo, or content – even if they don’t click on the ad – will make an impact on people either consciously or subconsciously. How? The next time they need your products or services, you are more likely to be top of mind!</span></p> <h2>Brand Awareness campaign examples</h2> <p><span style="font-weight: 400;">Did you also buy a coke with a friend’s or family’s name on it a couple of years ago when Coca-Cola launched #ShareACoke? Do you sometimes go on YouTube to rewatch old funny commercials, like Old Spice (you know the company that advertised hygiene products in extremely humorous ways)? Or did you also throw a bucket of ice-cold water over your head to raise awareness about ALS (#icebucketchallenge)?</span></p> <p><span style="font-weight: 400;">These are examples of brands that performed successful brand awareness campaigns. How can you tell if a brand awareness campaign is successful? It’s when you don’t forget about it afterward, even if years pass! </span></p> <p><span style="font-weight: 400;">To summarize some bullet points from Coca-Cola and Old Spice’s successful brand awareness campaigns; these are some ideas and inspiration on how to create something similar:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create or use viral hashtags</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a buzz-worthy story or a memorable video</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make the campaign into something physical that people can do (like sharing a bottle of coke or throwing a bucket of water on oneself or another person)</span></li> </ul> <p><img loading="lazy" decoding="async" class="alignnone wp-image-2261 size-medium" src="https://www.mynewsdesk.com/wp-content/uploads/2021/10/Brand-awareness-campaign-640x540.png" alt="Brand awareness campaign" width="640" height="540" /></p> <h2>How to Measure Increase in Brand Awareness</h2> <p><span style="font-weight: 400;">Measuring brand awareness can be a bit difficult. How are you supposed to measure the awareness created amongst those who saw your PPC ad, but did not take action at that exact moment, for example? </span></p> <p><span style="font-weight: 400;">Brand awareness is therefore to some extent difficult to measure, but you can measure indirect metrics that can help you identify the success of your brand awareness campaigns. Like for example, statistics on social media, coverage of your brand in different sources worldwide, keyword tracking, tracking how people interact with the content you sent them through email, and so on. </span></p> <p><span style="font-weight: 400;">Does this sound tricky? It can be, but not with media monitoring! </span></p> <h3>Media monitoring<b><br /> </b></h3> <p><span style="font-weight: 400;">Mynewsdesk’s integrated <a href="https://www.mynewsdesk.com/en/products/media-monitoring/" target="_blank" rel="noopener">media monitoring</a> is a tool that does exactly what the name says: monitors media coverage! This is a great tool </span><span style="font-weight: 400;">whether you want to measure the performance of your PR activities, or if you wish to stay on top of trends and current affairs in your industry. </span></p> <p><span style="font-weight: 400;">You can use the tool in different ways. For example, by setting up search profiles with relevant keywords. The profile will monitor your brand, trends, and industry issues. You can either receive summaries as often as you wish, or you can get real-time updates so you can take immediate action. </span></p> <p><span style="font-weight: 400;">With media monitoring, you can also follow campaigns in real-time, the outcome of it, and compare your brand with competitors. Further, you can identify potential issues related to your brand or advertising campaign ahead of time. When basing your business decisions on data, like the insights that Mynewsdesk will provide you with, you can <a href="https://www.mynewsdesk.com/en/blog/write-press-release/" target="_blank" rel="noopener">improve your communication</a> and make smarter business decisions.</span></p> <p><span style="font-weight: 400;">Is your brand in multiple markets? Don’t worry – our monitoring covers millions of global sources, like editorial channels and social media as well.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter wp-image-2661 size-full" src="https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1.png" alt="Monitoring" width="536" height="282" srcset="https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1.png 536w, https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1-480x253.png 480w" sizes="(max-width: 536px) 100vw, 536px" /></p> <h3>Traffic</h3> <p><span style="font-weight: 400;">The core of media monitoring, and brand awareness, is to<a href="https://www.mynewsdesk.com/en/blog/increase-organic-traffic/" target="_blank" rel="noopener"> increase the traffic</a> to your different channels: social media, website, blog, and so on. If you experience difficulties attracting or maintaining your desired audience, you probably need to make some changes. </span></p> <p><span style="font-weight: 400;">There are a lot of things you can consider; maybe you’re not creating good enough content for your audience, not communicating correctly with them, maybe your brand doesn’t appear in the right places, does not have a distinguishing position on the market, and amongst competitors, or have a negative brand perception. </span></p> <p><span style="font-weight: 400;">So how do you change all these negative factors? Through media monitoring, for example. Whether you need to track the mentions of your brand, follow your latest PR or brand awareness campaign, or discover keywords or places to market your brand – media monitoring will give you the tools, insights, and reports you need to make smarter data-based adjustments to your brand and how you market it.</span></p> <h3>Social media followers & engagement</h3> <p><span style="font-weight: 400;">Monitoring social media is one of the most efficient ways to <a href="https://www.mynewsdesk.com/en/blog/increase-social-media-engagement/" target="_blank" rel="noopener">keep track of your brand and increase visibility</a>. You can, for example, monitor hashtags within your industry on social media. By doing this, you will be on top of trends and occurrences and can be proactive instead of reactive.</span></p> <p><span style="font-weight: 400;">Interacting with trends or ongoing debates on social media is one of the best PR tricks today. Just one viral post about a trending topic could deliver greater PR results than a huge PR campaign that would have taken you months to plan. And the social media alternative will be both faster, more efficient, and cheaper! </span></p> <p><span style="font-weight: 400;">You can track your PR KPIs and results through simple graphs and straightforward summaries provided by Mynewsdesk. Choose whether you want to receive automatic, scheduled reports or manually create your own reports. With this data, you can benchmark your PR results against your competitors within your industry and company size segment!</span></p> <p><span style="font-weight: 400;">You can also measure this by different metrics such as mentions, comments, new followers, profile impressions, exposure, clicks to the website, and more. These are all great indicators of how much attention your brand and posts are getting!</span></p> <h3>Surveys</h3> <p><span style="font-weight: 400;">To find out how much brand awareness you have, a survey can be helpful. If you have a list of emails to customers or prospects who showed interest in your brand, you can send the survey to them. </span></p> <p><span style="font-weight: 400;">With Mynewsdesk you can find out how each contact interacts with the content you sent them and thereby improve your interaction and communication with them on a more personal level.</span></p> <p><span style="font-weight: 400;">A survey can help you measure how well recognized your brand is and from the results, you can make data-driven decisions on how to improve and develop your brand. For example, if people don’t recognize your brand logo or brand name, despite having been in contact with it before, this might be an indication that you need to increase your brand awareness.</span></p> <h3>Summary</h3> <p><span style="font-weight: 400;">You’ve made it until the end of this blog post, and to sum it up, these are some bullet points of what you have learned: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What brand awareness and brand recognition is and what do the definition of the two terms are </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How to increase brand awareness through campaigns and strategies </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Examples and inspiration of other brand’s successful campaigns and strategies </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How to measure brand awareness through different measurements, metrics, and tools, such as Mynewsdesk media monitoring </span></li> </ul> <p><span style="font-weight: 400;">A few subjects and aspects have been recurring in this article. Firstly, be where your audience is, and focus on building your awareness there. Secondly, create content that they </span><i><span style="font-weight: 400;">want</span></i><span style="font-weight: 400;"> to take part in and share with their close ones. And thirdly; consider what purpose your brand has, and make authentic content, strategies, and campaigns according to that. </span></p> <p><span style="font-weight: 400;">If you wish to improve your brand awareness you now have the information, inspiration, and knowledge to do so! </span></p> </div><footer class="sc-5110c93e-7 hZaPpN"><p>Published: <time dateTime="2021-10-14T14:27:04">10/14/2021</time></p><section aria-labelledby="categories-label" class="sc-5110c93e-8 dfiRMu"><p id="categories-label">Tagged as:</p><ul class="sc-5110c93e-2 lfJUIO"><li><a href="https://www.mynewsdesk.com/en/blog/category/marketing/">Marketing</a></li></ul></section><section aria-labelledby="share-blog-label" class="sc-5110c93e-8 dfiRMu"><p id="share-blog-label">Share the blog post:</p><ul class="sc-5110c93e-2 lfJUIO"><li><a href="https://www.facebook.com/sharer.php?u=https://www.mynewsdesk.com/en/blog/increase-brand-awareness/" target="_blank" rel="noopener noreferrer"><span class="sc-97bfb39a-0 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data-styled="" data-styled-version="6.1.11"></style><script>self.__next_f.push([1,"20:T7e24,"])</script><script>self.__next_f.push([1,"\u003cp\u003eDo you want to learn how to increase brand awareness and brand recognition? Then you’re in luck: this blog post aims to do just that! Also, get valuable tips for strategies and campaigns on how to build and create brand awareness through a variety of channels and campaigns.\u003c/p\u003e\n\u003cp\u003eShort on time? Download our \u003cstrong\u003ecomplete guide\u003c/strong\u003e on how to increase brand awareness:\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003ca class=\"button\" href=\"https://www.mynewsdesk.com/en/library/how-to-increase-brand-awareness/\" target=\"_blank\" rel=\"noopener\"\u003eDownload Free Guide: How To Increase Brand Awareness\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003ch2\u003eWhat is Brand Awareness?\u003cb\u003e\u003cbr /\u003e\n\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet’s start with the definition of the phrase: brand awareness is the extent to which people in general \u003c/span\u003e\u003ci style=\"font-size: 18px;\"\u003eand\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e your target audience are aware of your brand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncreasing brand awareness is an important stepping stone for business success and overall marketing goals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you have no or little brand awareness, this means: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou are less likely to earn their trust or attention, as your customers don’t know who you are\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLow or stagnant market prices on your products or services due to low perceived brand value\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLittle social impact, influence and reach due to unrecognized brand name \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand awareness goes beyond general brand recognition (which we will discuss soon as well). It also evokes certain feelings and emotions amongst the target audience. To speak in advertising language: if your brand has a strong awareness, your marketing campaigns will mean something to your audience. You will provide them with actual value.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat is Brand Recognition?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand recognition represents how well consumers can correctly identify your brand based on visual and auditory factors such as logo, colors, music, sounds, packaging, etc, without hearing the brand name. To exemplify: think about how Mcdonald’s only needs an M in their road signs for people to know which brand it represents, or how IKEA is strongly identified by its blue and yellow colors. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSuccessful brand recognition is when consumers can separate a company\u0026#8217;s product or service from competitors on the market. Further, successful recognition is when the visual or auditory factors are unconsciously remembered by the consumer. Think about the McDonald’s jingle, for example. Surely you hummed the “bada ba ba baa” in your head now, right? Due to this reason, companies invest lots of time and money to create brand recognition and easy ways for consumers to recall their brand!\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhy is Brand Awareness important?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have established what brand awareness and brand recognition are, but why is it important? To mention a few reasons, an \u003ca href=\"https://www.mynewsdesk.com/en/products/press-release/\" target=\"_blank\" rel=\"noopener\"\u003eincreased brand awareness creates trust amongst the target audience\u003c/a\u003e. This way, people are more likely to recommend the brand to friends and family \u0026#8211; which is the best kind of marketing, right? Especially nowadays, when people rely heavily on recommendations of others, by asking for people\u0026#8217;s experiences or searching online for reviews.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsumer trust also decreases the chances of the customer looking for other competitive brands \u0026#8211; and BOOM: you have achieved brand loyalty! \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand loyalty can lead to your brand, products, or services being perceived as a synonym or an identity. Think about how “coke” is sometimes used instead of the word “soda”, or how people refer to themselves as “Apple people”. These are just two examples of how brand awareness can become a part of people\u0026#8217;s everyday life, habits, and vocabulary.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you remember the list of the consequences of no brand awareness, earlier in the text? Let’s turn it around! With brand awareness comes:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou are more likely to earn customers trust or attention\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHigher market prices on your products or services due to highly perceived brand value\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreater social impact, influence, and reach due to familiarity and positivity amongst the target audience\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eBrand Awareness Strategy\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOkay, so brand awareness is great. But how do you increase brand awareness? Like in most cases, setting a strategy is a great place to start.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen building a brand awareness strategy, your imagination is the only thing stopping you! When planning to increase your brand awareness, there are a few steps you need to plan to achieve a great campaign, consider:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWho is your target audience?\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat do they do? \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhere do they search for information or inspiration? \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat is your goal with your company, products, or services?\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat are your goals for your marketing activities at the moment?\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOnce you’ve figured out the answers to these questions, there are several channels, messages, and ways to reach your desired audience. Here are 9 strategies of how you can increase brand awareness:\u003c/span\u003e\u003c/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003ca class=\"button\" href=\"https://www.mynewsdesk.com/en/free-trial/\" target=\"_blank\" rel=\"noopener\"\u003eTry Mynewsdesk for free!\u003c/a\u003e\u003c/h2\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e1. Build Public relations\u003c/h3\u003e\n\u003cp style=\"text-align: left;\"\u003ePublic relations (PR) is the management of how others view and experience a brand, company, or person. PR is used both for positive news or trends in an industry or around a topic, and to handle reactions from the public, media, or investors, due to negative news announcements or occurrences.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBy staying ahead of news and trends you will be able to influence how people view your brand, by, for example, interacting with trends or reporting on news related to your business. You can also be more proactive regarding occurrences that might harm or affect your brand negatively. By responding quickly and giving your side of the story, you can minimize the damage. You’ve surely heard the quote about how all PR is good PR. Sometimes, if bad news or a crisis is handled in a great way, it can increase not only the awareness but also the likeability of a brand.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe moral of the story is? Stay ahead of your business to be proactive about the appearance and perception of your brand.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e2. Create Storytelling\u003c/h3\u003e\n\u003cp\u003eWho doesn\u0026#8217;t like a good story? Creating a narrative is a great way to humanize your brand \u0026#8211; make it more comprehensible, more likable, and give it more depth. This is \u003ca href=\"https://www.mynewsdesk.com/en/blog/storytelling-template/\" target=\"_blank\" rel=\"noopener\"\u003ewhy storytelling is such a powerful marketing tool\u003c/a\u003e, regardless of what you\u0026#8217;re selling!\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn example of a brand with a strong narrative associated with it, is Facebook. Who hasn’t heard the “Mark Zuckerberg created Facebook in his Harvard college dorm room story”?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo create the narrative about you and your brand, consider: why did you start your business? What is the purpose of what you do or what you sell? In what ways are you solving people’s problems? Did you have experiences that other people can relate to, that made you start your business? \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePeople love stories that are grasping or that they can relate to. People especially love stories about other people, and that is why it is both important and beneficial to humanize your brand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour storytelling can be about anything \u0026#8211; but remember: it has to be true! Authenticity is powerful. Once you try storytelling \u0026#8211; prepare yourself for a brand awareness boost!\u003c/span\u003e\u003c/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e3. Guest blogging\u003c/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eBlogs are another great way to distinguish amongst competitors, give your target audience real value, and show your expertise. However, all brands do not have popular blogs with lots of readers. What to do? Try guest blogging!\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThink of blogs in your industry or in similar industries that you would like to be associated with. \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eBy writing a successful blog post, you will gain access to their audience. Provide them with valuable content and expertise, to make them trust your brand.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere’s your complete list of how to successfully increase brand awareness through guest blogging: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eDo your research:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e find blogs and publications within your industry. See if other brands have guest blogged as well, and if so: how did they do it? Also, try to find industry keywords on Google and social channels that you would like to incorporate in your blog post.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eContact the blog owners:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e when you’ve found your selected blogs; contact them with your pitch. To increase your chances even more: write an entire post to show the blog owner what to expect from you. \u003c/span\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cb\u003eCreate the right kind of content:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e how do you in the best way reach your desired audience on the specific blog that your guest writing for. Try to match the owner’s way of writing.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e4. Build an SEO strategy and increase your brand awareness\u003c/h3\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2260 size-full\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39.png\" alt=\"SEO Increase\" width=\"941\" height=\"1019\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39.png 941w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-480x520.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-443x480.png 443w, https://www.mynewsdesk.com/wp-content/uploads/2021/10/Page-39-887x960.png 887w\" sizes=\"(max-width: 941px) 100vw, 941px\" /\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.mynewsdesk.com/en/blog/increase-organic-traffic/\" target=\"_blank\" rel=\"noopener\"\u003eSEO, and search engine optimization\u003c/a\u003e, is vital to a brand’s exposure online. Why? SEO is fundamental in order for your content to get high rankings on search results pages like on Google and Bing. \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eImprove your SEO today (!) by following these quick and easy steps:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eResearch keywords\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e in your industry and within your content categories. Which words rank the highest? These are the words that your target audiences are searching for to find products or services or brands like yours. Use them!\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eFocus on informational keywords\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e when optimizing your SEO. When building awareness amongst people unaware of your brand, match the keyword searches that people make at the beginning of their buyer journey. Often these searches aim to gather information and discover possible brands, products, or services to solve their problems. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eWhen you’ve found your keywords\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u0026#8211; build content around these. For example, if Halloween is coming up, people will search for pumpkins. If you sell cultivation products, you could write a blog post titled “5 creative ways to carve a pumpkin”.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eWhere to place the keywords?\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e In the headline, body, and image titles of your post– the more mentions, the easier it is for search engines to find your post (although, don’t overuse keywords either \u0026#8211; Google will penalize you for this. Stay balanced.). \u003c/span\u003e\u003c/span\u003eDo you want to \u003ca href=\"https://www.mynewsdesk.com/en/blog/increase-organic-traffic/\" target=\"_blank\" rel=\"noopener\"\u003eincrease your organic traffic\u003c/a\u003e? Don\u0026#8217;t miss this blog post!\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e5. Social Media Branding\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.mynewsdesk.com/en/blog/increase-social-media-engagement/\" target=\"_blank\" rel=\"noopener\"\u003eSocial media truly is a great place to increase brand awareness\u003c/a\u003e! But being active on social media is not enough if you are not posting the right content in the right way. What does that mean?\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you follow these steps, you are doing it right: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eBe personal:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e if you are too stiff, your posts will look like a robot posted them. People like people, and people don’t like ads. Focus on creating posts that your audience wants to take part in and from which they gain actual value. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eMake it shareable: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003epeople like to be educated, informed, or entertained, and content like this will help you increase your reach by shares. Also, consider what it would take for you to share a post on social media \u0026#8211; and try to replicate that. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eBe social: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eit’s called \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003esocial\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e media for a reason. You will be benefited from the platform\u0026#8217;s algorithms if you are active, meaning posting often and in different ways, interacting with other accounts, tagging people and companies, and so on. \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eShare free material:\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e social media is a great place to give your audience a little sneak peek of your services or products, like e-books, downloadable material, infographics, etc. Take advantage of the reach social media will provide you with!\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cb\u003eTell a story: \u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eremember the storytelling tactic earlier in the text? Use social media for telling your story!\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2645\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-960x540.png\" alt=\"Social media brand building\" width=\"960\" height=\"540\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Strategic-Comms4-1440x810.png 1440w\" sizes=\"(max-width: 960px) 100vw, 960px\" /\u003e\u003c/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e6. Create infographics\u003c/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eInfographics are another example of great ways to show and share your brand\u0026#8217;s expertise. If you haven’t used this as a marketing tactic yet; consider in which ways you can solve your target audience’s problems by presenting something visually.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInfographics are a great way to create consumable, shareable, and linkable content that can be used on your website, social media, in white papers, and more. Why are they so great? Firstly, because the brain processes visuals MUCH faster than plain text. Secondly, \u003c/span\u003e\u003ca href=\"https://neilpatel.com/blog/content-marketing-case-study-how-4-infographics-generated-over-10000-social-shares/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"font-weight: 400;\"\u003evisuals\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e tend to get more engagement, which is especially crucial when posting on social media. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMany social media platforms favor shares from friends and family over posts from brands. So focus on the receiver \u0026#8211; create infographics that are of actual value for your audience. Your brand will be favored even if you don’t have your logo or product offers written all over it. \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e7. Podcast\u003c/h3\u003e\n\u003cp\u003ePodcasts are a great place for you to authentically connect with your target audience by educating, informing, entertaining, or advising them, which are all great ways to build trust. You can either sponsor podcasts or start your own.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen sponsoring a podcast, the hosts of the podcast will talk about your brand or offer. They will work as influencers or ambassadors which is great since the listeners, your target audience will trust their recommendation of your brand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you start your own podcast, you can talk about something industry-related and gain a new audience and share your expertise. For example, if you’re a bank, talk about saving and investing. If you are clothing retail, talk about fashion trends. The possibilities are endless!\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e8. Influencer Marketing\u003c/h3\u003e\n\u003cp\u003eIf you experience trouble increasing your brand awareness amongst your target audience, consider partnering up with someone in close contact with them. I\u003ca href=\"https://www.mynewsdesk.com/en/blog/influencer-marketing-campaign/\" target=\"_blank\" rel=\"noopener\"\u003enfluencer marketing is a powerful way to increase your brand awareness and sales\u003c/a\u003e! In fact, did you know that consumers \u003ca style=\"background-color: #ffffff;\" href=\"https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#571d68b37919\" target=\"_blank\" rel=\"noopener\"\u003etrust recommendations from influencers\u003c/a\u003e higher than traditional advertisements? Influencer marketing is a great way to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReach a large number of people\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReach your specific target audience\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet recommended from a source your target audience trust\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere’s how to start your influencer marketing campaign:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind influencers in relevant industries \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore the hashtag #sponsored to find out which influencers are already working with brands in your industry \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsider if your brand or offering would fit into their image, their content, and their feed \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReach out to suitable influencers with partnership ideas \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe collaboration between your brand and the influencer will look different depending on the influencer’s audience size and specific demands, which business you are in, and so forth. You can either give them free products in exchange for reviews or pay them for advertising your brand.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2588\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-960x540.png\" alt=\"influencer marketing campaign\" width=\"960\" height=\"540\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-960x540.png 960w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-480x270.png 480w, https://www.mynewsdesk.com/wp-content/uploads/2022/04/Blogg-1-2-1440x810.png 1440w\" sizes=\"(max-width: 960px) 100vw, 960px\" /\u003e\u003c/p\u003e\n\u003ch3\u003e9. PPC advertising\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePPC, or \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003epay-per-click\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e, is a model of marketing, usually on Google, where advertisers pay a fee each time one of their ads is clicked. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePPC advertising is a great way to increase your brand visibility to your audience. When your audience needs your products or services, your brand will appear at the top of their search results. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNever underestimate the power of repetition \u0026#8211; seeing your brand name, logo, or content \u0026#8211; even if they don’t click on the ad \u0026#8211; will make an impact on people either consciously or subconsciously. How? The next time they need your products or services, you are more likely to be top of mind!\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003eBrand Awareness campaign examples\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDid you also buy a coke with a friend’s or family’s name on it a couple of years ago when Coca-Cola launched #ShareACoke? Do you sometimes go on YouTube to rewatch old funny commercials, like Old Spice (you know the company that advertised hygiene products in extremely humorous ways)? Or did you also throw a bucket of ice-cold water over your head to raise awareness about ALS (#icebucketchallenge)?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThese are examples of brands that performed successful brand awareness campaigns. How can you tell if a brand awareness campaign is successful? It’s when you don’t forget about it afterward, even if years pass! \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo summarize some bullet points from Coca-Cola and Old Spice’s successful brand awareness campaigns; these are some ideas and inspiration on how to create something similar:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate or use viral hashtags\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a buzz-worthy story or a memorable video\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake the campaign into something physical that people can do (like sharing a bottle of coke or throwing a bucket of water on oneself or another person)\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2261 size-medium\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2021/10/Brand-awareness-campaign-640x540.png\" alt=\"Brand awareness campaign\" width=\"640\" height=\"540\" /\u003e\u003c/p\u003e\n\u003ch2\u003eHow to Measure Increase in Brand Awareness\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMeasuring brand awareness can be a bit difficult. How are you supposed to measure the awareness created amongst those who saw your PPC ad, but did not take action at that exact moment, for example? \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand awareness is therefore to some extent difficult to measure, but you can measure indirect metrics that can help you identify the success of your brand awareness campaigns. Like for example, statistics on social media, coverage of your brand in different sources worldwide, keyword tracking, tracking how people interact with the content you sent them through email, and so on. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoes this sound tricky? It can be, but not with media monitoring! \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eMedia monitoring\u003cb\u003e\u003cbr /\u003e\n\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMynewsdesk’s integrated \u003ca href=\"https://www.mynewsdesk.com/en/products/media-monitoring/\" target=\"_blank\" rel=\"noopener\"\u003emedia monitoring\u003c/a\u003e is a tool that does exactly what the name says: monitors media coverage! This is a great tool \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ewhether you want to measure the performance of your PR activities, or if you wish to stay on top of trends and current affairs in your industry. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can use the tool in different ways. For example, by setting up search profiles with relevant keywords. The profile will monitor your brand, trends, and industry issues. You can either receive summaries as often as you wish, or you can get real-time updates so you can take immediate action. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith media monitoring, you can also follow campaigns in real-time, the outcome of it, and compare your brand with competitors. Further, you can identify potential issues related to your brand or advertising campaign ahead of time. When basing your business decisions on data, like the insights that Mynewsdesk will provide you with, you can \u003ca href=\"https://www.mynewsdesk.com/en/blog/write-press-release/\" target=\"_blank\" rel=\"noopener\"\u003eimprove your communication\u003c/a\u003e and make smarter business decisions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIs your brand in multiple markets? Don’t worry \u0026#8211; our monitoring covers millions of global sources, like editorial channels and social media as well.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2661 size-full\" src=\"https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1.png\" alt=\"Monitoring\" width=\"536\" height=\"282\" srcset=\"https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1.png 536w, https://www.mynewsdesk.com/wp-content/uploads/2021/11/SEO-Organic-growth-1-480x253.png 480w\" sizes=\"(max-width: 536px) 100vw, 536px\" /\u003e\u003c/p\u003e\n\u003ch3\u003eTraffic\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe core of media monitoring, and brand awareness, is to\u003ca href=\"https://www.mynewsdesk.com/en/blog/increase-organic-traffic/\" target=\"_blank\" rel=\"noopener\"\u003e increase the traffic\u003c/a\u003e to your different channels: social media, website, blog, and so on. If you experience difficulties attracting or maintaining your desired audience, you probably need to make some changes. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a lot of things you can consider; maybe you’re not creating good enough content for your audience, not communicating correctly with them, maybe your brand doesn’t appear in the right places, does not have a distinguishing position on the market, and amongst competitors, or have a negative brand perception. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo how do you change all these negative factors? Through media monitoring, for example. Whether you need to track the mentions of your brand, follow your latest PR or brand awareness campaign, or discover keywords or places to market your brand \u0026#8211; media monitoring will give you the tools, insights, and reports you need to make smarter data-based adjustments to your brand and how you market it.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eSocial media followers \u0026amp; engagement\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMonitoring social media is one of the most efficient ways to \u003ca href=\"https://www.mynewsdesk.com/en/blog/increase-social-media-engagement/\" target=\"_blank\" rel=\"noopener\"\u003ekeep track of your brand and increase visibility\u003c/a\u003e. You can, for example, monitor hashtags within your industry on social media. By doing this, you will be on top of trends and occurrences and can be proactive instead of reactive.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInteracting with trends or ongoing debates on social media is one of the best PR tricks today. Just one viral post about a trending topic could deliver greater PR results than a huge PR campaign that would have taken you months to plan. And the social media alternative will be both faster, more efficient, and cheaper! \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can track your PR KPIs and results through simple graphs and straightforward summaries provided by Mynewsdesk. Choose whether you want to receive automatic, scheduled reports or manually create your own reports. With this data, you can benchmark your PR results against your competitors within your industry and company size segment!\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can also measure this by different metrics such as mentions, comments, new followers, profile impressions, exposure, clicks to the website, and more. These are all great indicators of how much attention your brand and posts are getting!\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eSurveys\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo find out how much brand awareness you have, a survey can be helpful. If you have a list of emails to customers or prospects who showed interest in your brand, you can send the survey to them. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith Mynewsdesk you can find out how each contact interacts with the content you sent them and thereby improve your interaction and communication with them on a more personal level.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA survey can help you measure how well recognized your brand is and from the results, you can make data-driven decisions on how to improve and develop your brand. For example, if people don’t recognize your brand logo or brand name, despite having been in contact with it before, this might be an indication that you need to increase your brand awareness.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eSummary\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou’ve made it until the end of this blog post, and to sum it up, these are some bullet points of what you have learned: \u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat brand awareness and brand recognition is and what do the definition of the two terms are \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow to increase brand awareness through campaigns and strategies \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExamples and inspiration of other brand’s successful campaigns and strategies \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow to measure brand awareness through different measurements, metrics, and tools, such as Mynewsdesk media monitoring \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA few subjects and aspects have been recurring in this article. Firstly, be where your audience is, and focus on building your awareness there. Secondly, create content that they \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewant\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e to take part in and share with their close ones. And thirdly; consider what purpose your brand has, and make authentic content, strategies, and campaigns according to that. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you wish to improve your brand awareness you now have the information, inspiration, and knowledge to do so! \u003c/span\u003e\u003c/p\u003e\n"])</script><script>self.__next_f.push([1,"21:T1037,"])</script><script>self.__next_f.push([1,"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/#article\",\"isPartOf\":{\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/\"},\"author\":{\"name\":\"Sofia\",\"@id\":\"https://www.mynewsdesk.com/#/schema/person/60e638bba451d673bfcc16ef832d2388\"},\"headline\":\"How to increase brand awareness\",\"datePublished\":\"2021-10-14T13:27:04+00:00\",\"dateModified\":\"2024-06-18T05:42:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/\"},\"wordCount\":3501,\"publisher\":{\"@id\":\"https://www.mynewsdesk.com/#organization\"},\"image\":{\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/#primaryimage\"},\"thumbnailUrl\":\"https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/\",\"url\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/\",\"name\":\"How to increase Brand Awareness | Strategy with 9 easy steps\",\"isPartOf\":{\"@id\":\"https://www.mynewsdesk.com/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/#primaryimage\"},\"image\":{\"@id\":\"https://www.mynewsdesk.com/en/blog/increase-brand-awareness/#primaryimage\"},\"thumbnailUrl\":\"https://www.mynewsdesk.com/wp-content/uploads/2022/05/LP-ENG-5.png\",\"datePublished\":\"2021-10-14T13:27:04+00:00\",\"dateModified\":\"2024-06-18T05:42:42+00:00\",\"description\":\"Do you want to learn how to increase brand awareness? 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