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href="#" class="breadcrumb-link overline js-section-link">Grow</a></div><div class="page-hero page-hero-detail"><div class="hero-content hero-content-detail"><div class="hero-sub-text-wrapper"><div class="hero-breadcrumbs-wrapper"><a href="/old-pages/resources" class="breadcrumb-link link-resources overline">Resources</a><div class="breadcrumb-slash overline"> / </div><div class="breadcrumb-link overline">GROW</div></div></div><h1 class="header-3 detail-hero-title js-splittext black">Tips to track new conversion metrics on Spotify</h1><div class="hero-date"><div splitTextDelay=".25" class="hero-date-published js-splittext subheader">September 25, 2024</div></div><div splitTextDelay=".45" class="hero-caption js-splittext">Learn how to use new Spotify for Creators analytics to understand how your show gets discovered and streamed. </div></div><img int-image="1" alt="Lenny Rachitsky smiling next to his podcast logo which depicts a microphone on fire" src="https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080.jpg" sizes="(max-width: 479px) 93vw, (max-width: 991px) 300px, 34vw" srcset="https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080-p-500.jpg 500w, https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080-p-800.jpg 800w, https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080-p-1080.jpg 1080w, https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080-p-1600.jpg 1600w, https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9befe0ce078dec893c0_Header-Discovery-1920x1080.jpg 1920w" class="page-detail-hero-img js-clip-path"/><div class="underline-clip-reveal underline-hero js-clip-reveal-horizontal"><div class="underline-black"></div></div></div></div></section><section theme="black" data-w-id="a6e8fd7c-2072-a340-0648-df1cd877ed1d" style="-webkit-transform:translate3d(0, 5%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 5%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 5%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 5%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="section body-section"><div class="container container-detail-page highlights w-condition-invisible"><div data-hover="false" data-delay="0" class="expandable-list-tab highlights w-dropdown"><div class="expandable-toggle w-dropdown-toggle"><h4 class="header canon keytakeaway">Expand for key takeaways:</h4><div class="faq-expand takeaways w-clearfix"><img src="https://cdn.prod.website-files.com/66e844e46ac8124ff524134e/66e844e46ac8124ff52418f6_downarrow-icon-enc.svg" loading="lazy" alt="down arrow" class="faq-arrow"/></div></div><nav class="expandable-list-description w-dropdown-list"><div class="highlights-rich-text w-dyn-bind-empty w-richtext"></div></nav></div></div><div class="container container-detail-page"><div class="article-body-copy w-richtext"><p>We understand how vital audience growth is to you and your show, and one of our main goals at Spotify for Creators is to help you expand your reach and give you more opportunities to grow a loyal fanbase. We believe accurate and actionable insights are critical for creators to build success—the more you understand, the more you can make better, more informed decisions about how to grow your show. </p><p>‍</p></div></div><div class="image-carousel js-carousel detail-carousel w-condition-invisible"><div class="image-carousel-arrows"><div class="image-carousel-arrow-side"><div class="icon circle-arrow circle-arrow-left"><div></div><img src="https://cdn.prod.website-files.com/66e844e46ac8124ff524134e/66e844e46ac8124ff5241497_icon-left-circle-arrow_fixed.svg" loading="lazy" height="" alt="" class="icon-image"/></div></div><div class="image-carousel-arrow-side"><div class="icon circle-arrow circle-arrow-right"><div></div><img src="https://cdn.prod.website-files.com/66e844e46ac8124ff524134e/66e844e46ac8124ff5241494_icon-right-circle-arrow_fixed.svg" loading="lazy" height="" alt="" class="icon-image"/></div></div></div><div class="image-carousel-mask w-dyn-list"><script type="text/x-wf-template" id="wf-template-f2240fb2-f8e1-bc0c-fff7-fbe23c1accc6">%3Cdiv%20role%3D%22listitem%22%20class%3D%22image-carousel-slide%20w-dyn-item%20w-dyn-repeater-item%22%3E%3Cdiv%20class%3D%22image-block%22%3E%3Cdiv%20class%3D%22image-block-wrapper%22%3E%3Cimg%20src%3D%22%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22image-block-bg%20w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E</script><div role="list" class="image-carousel-mask-inner w-dyn-items w-dyn-hide"></div><div class="w-dyn-empty"><div>No items found.</div></div></div><div class="image-carousel-nav js-carousel-nav"></div></div><div class="container container-detail-page"><section class="article-body-copy w-richtext"><p>That is why we’re enhancing our analytics tools with an audience journey visualization, a new feature that allows you to connect the dots between the discovery and consumption happening on Spotify. This builds upon our existing impression analytics, that allow you to see where your listeners are finding your show on Spotify, and takes it a step further, showing you how many of those impressions are converted into streams of your content.</p><p>‍</p><p>In the next few weeks, all creators, regardless of where you host your show, can find the new metrics on the Analytics page on Spotify for Creators. This new addition shows creators how many people you reached, how many people showed interest, and how many then streamed their content. </p><p>‍</p><figure style="max-width:1920pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66e844e46ac8124ff5241362/6732a9f710b0358ea36d38e7_66f333812ae2c3dbd908c475_66f33330a2056f4f91b3ce0f_Inline-Discovery-1920x1080.jpeg" loading="lazy" alt=""/></div></figure><p>These new details let you benchmark your progress and help you understand where you might want to focus in order to help make an impact on your show’s growth trajectory. For example, maybe you have a strong reach, but lower conversion from reach to interest. Once you’ve identified where you want to improve, you can start to address new ways to optimize conversion across your funnel.</p><p>‍</p><h3><strong>Increasing your reach on Spotify</strong></h3><p>Reach on Spotify represents how many people see and discover your content, also known as an impression. It can be for the first time, or it can be a repeat fan seeing that you’ve published something new.</p><p>‍</p><p>Impressions on Spotify come from:</p><ul role="list"><li>Spotify Home: Recommendation shelves, recently played shows, podcast previews, and more</li><li>Spotify Search: Showing up as a result in user search queries, top podcast charts, Spotify editorial playlists, and more </li><li>Spotify Library: Exposure from the saved shows or episodes folder, user created playlists, and more</li></ul><p>‍</p><p>Tips to increase your reach and impressions: </p><ul role="list"><li><strong>Consider how you can </strong><a href="https://podcasters.spotify.com/resources/learn/grow/podcast-seo"><strong>optimize your episode SEO</strong></a> so you’re more likely to show up in relevant search rankings.</li><li><a href="https://podcasters.spotify.com/resources/learn/grow/spotify-podcast-analytics"><strong>Keep an eye on trends</strong></a> (e.g., events, pop culture moments, your audience demographics) and see if there is timely and relevant content that you could be publishing</li><li>Expand your reach with <strong>collaborations, cross-promotions, or guest swaps</strong> with other podcasters</li><li><strong>Share your Spotify show links</strong> on other platforms to encourage potential fans to look for your show </li><li>Build loyalty with the fans you already have and <strong>encourage them to follow your show on Spotify</strong>. You’re more likely to have your latest content recommended to fans who follow your show and it’s important to ensure that your work is consistently featured to keep your momentum going</li><li>If you feel ready to invest more into your show, you can <strong>consider how targeted advertising can help increase your visibility</strong>. And we’re here to help you with that: through <a href="https://ads.spotify.com/en-US/news-and-insights/ads-manager-benefits/">Spotify Ads Manager</a> creators may build their own show advertising campaigns so that more fans on Spotify can hear about what you have to offer. You record the ad and we’ll help put it in front of people that may be interested. </li></ul><p>‍</p><h3><strong>Generating interest in your content</strong></h3><p>People who showed interest in your show include those who clicked on an episode, viewed your show page, and started watching or listening even if only for a few seconds. A strong reach only goes so far, and mastering the transition from visibility to interest will ensure that you are generating new fans of your content. </p><p>‍</p><p>Tips to boost interest:</p><ul role="list"><li><strong>Leverage the </strong><a href="https://podcasters.spotify.com/resources/learn/grow/how-to-use-spotifys-listening-features-to-grow-your-show"><strong>customization tools</strong></a><strong> available on Spotify</strong> and ensure that you have engaging episode and show cover art to draw potential fans into each episode</li><li>Experiment with <strong>episode titles and descriptions </strong>to draw potential fans in </li></ul><h3>‍<strong>Converting curiosity into a loyal audience</strong></h3><p><strong>‍</strong>When somebody on Spotify listens to your content for at least 60 seconds it counts as a stream. Streams measure how many people are fully engaging with your hard work. </p><p>‍</p><p>Tips to convert interest into a stream:</p><ul role="list"><li>Ensure that your are <strong>building in a quick hook</strong> within your episode content so that listeners get engaged as quickly as possible </li><li><strong>Use your episode play counts and retention graphs</strong> to understand which content has performed the best and use those learnings to guide your future episodes and content strategy</li></ul><h3>‍<strong>Don’t stop at the stream: Focus on an engaged community</strong></h3><p><strong>‍</strong>There’s more that you can do to cultivate a loyal community which is critical to ensure that your hard work lasts.</p><p>‍</p><p>Tips on building community:</p><ul role="list"><li><strong>Ensure that fans are following your show</strong> so they continue to stay up to date with your new content. Fans who follow shows <a href="https://podcasters.spotify.com/resources/research/fan-study">listen to 4X the number of episodes</a>, so it is powerful way to build an loyal fanbase</li><li><strong>Engage directly with fans through </strong><a href="https://podcasters.spotify.com/resources/learn/grow/audience-engagement"><strong>comments and polls</strong></a><strong> on Spotify</strong> and turn your show on Spotify into a space for connection. In our <a href="https://podcasters.spotify.com/resources/learn/grow/2024-podcast-trends-tour-creators">Podcast Trends study</a> we found that 1 in 3 podcasters on Spotify find interactivity tools such as comments to be the most helpful tools on the platform, and some creators see higher consumption times and completion rates when using them‍</li><li><strong>Consider which other marketing surfaces</strong>, such as your <a href="https://podcasters.spotify.com/resources/learn/grow/podcast-marketing">social platforms</a>, you want to use to update and engage with fans</li></ul><h3>‍<strong>Growth is a learning journey</strong>‍</h3><p>Ultimately, growing your presence on Spotify is both an art and a science. Keep track of your learnings and use these analytics features to help measure and benchmark your progress. We’re here to help and share <a href="https://podcasters.spotify.com/resources/news/video/masterclass-podcast-marketing">learnings from experts on our team and other creators</a>.</p><p>‍</p></section></div></section><section theme="black" class="section body-section"><div class="marquee news-more-cards-marquee"><div class="js-marquee"><div class="marquee-text header-2">Feeling inspired?</div></div></div><div class="container black feeling-inspired"><a data-w-id="8897221f-5f6b-b334-80d9-68e7a746fe17" style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="https://creator.spoti.fi/sBBX5kvitOb" target="_blank" class="btn subheader feeling-inspired 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