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Jonathan MacDonald - Creating the future of self-sovereign technology

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id="w-node-_4af698e1-71fb-3f49-1024-f0bcc0a65901-26b71e2c" class="hero_content"><div class="margin-bottom margin-small"><h1 data-w-id="8813f328-e314-8e51-543c-7bf8f82cd65f" style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Creating the future</h1></div><div class="margin-bottom margin-small"><h1 data-w-id="4f6f6ef7-832c-aa27-db8d-36890b527d6e" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)">of self-sovereign technology</h1></div></div><div class="hero_illustration-wrapper"><img class="hero_illustation" src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201.jpg" width="600" alt="Jonathan MacDonald" style="opacity:0" sizes="(max-width: 767px) 92vw, 40vw" data-w-id="ba539efd-5c6b-7628-b01b-e284e1451412" loading="lazy" srcset="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201-p-500.jpg 500w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201-p-800.jpg 800w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201-p-1080.jpg 1080w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201-p-1600.jpg 1600w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201-p-2000.jpg 2000w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404becef07bf60a2697e85_Jonathan%20MacDonald%201.jpg 2354w"/><div style="opacity:0" class="gradient-bg"></div><div class="gradient-bg is-pink"></div><div class="gradient-bg is-red"></div><div class="safari-bug-fix w-embed"><style> .gradient-bg { -moz-box-shadow: 0px 0px 10rem 8rem rgba(253, 199, 202, 0.5); -webkit-box-shadow: 0px 0px 10rem 8rem rgba(253, 199, 202, 0.5); } .gradient-bg.is-pink { -moz-box-shadow: 0px 0px 10rem 8rem rgba(93, 10, 179, 0.5); -webkit-box-shadow: 0px 0px 10rem 8rem rgba(93, 10, 179, 0.5); } .gradient-bg.is-red { -moz-box-shadow: 0px 0px 10rem 8rem rgba(244, 64, 163, 0.5); -webkit-box-shadow: 0px 0px 10rem 8rem rgba(244, 64, 163, 0.5); } </style></div></div></div></div></div></div></section><section id="about" data-w-id="54207c44-678f-5dee-76e3-1d7f27580330" class="section-about is-gray"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="about-component"><div class="about_numbers-wrapper"><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="about_numbers-item"><div class="about_number"><span class="counter">10</span>+</div><div class="text-weight-medium text-size-xsmall">Startups Launched</div></div><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="about_numbers-item"><div class="about_number"><span class="counter">30</span>+</div><div class="text-size-xsmall text-weight-medium">Years in Business</div></div><div id="w-node-_4fb30b83-baef-7f7a-8042-99c6384cbc6a-26b71e2c" style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="about_numbers-item"><div class="about_number"><span class="counter">400</span>+</div><div class="text-size-xsmall text-weight-medium">Companies Assisted</div></div></div><div target="_blank" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="rich-text w-richtext"><p>Jonathan MacDonald is one of the world&#x27;s most in-demand and internationally renowned strategic change-makers. From being involved in the earliest days of cryptographic tech in the 90&#x27;s that later became the Web3/Blockchain world decades later, he most recently founded the Sovereign Ethical Lifestyle Filter (<a href="https://self.app" target="_blank">SELF</a>) which is a personal, private and adaptive AI,delivering your web, your way. Jonathan is also the host of <a href="https://watchethics.tv" target="_blank">Ethics TV</a>, discussing ethics in a digital world.</p><p>He has recently been featured in &quot;<a href="https://thechiefnavigators.com/jonathan-macdonald-shaping-the-future-of-businesses-and-technology/" target="_blank">The 10 Most Dynamic Entrepreneurs To Watch In 2024</a>&quot; and awarded &quot;<a href="https://theenterpriseworld.com/leader-pioneering-ethical-technology/" target="_blank">The Most Impactful Leader Pioneering Ethical Technology</a>&quot;</p><p>Jonathan is an award-winning, bestselling author and keynote speaker on the topics of change, digital transformation, mindset. With a background in retail, entertainment and strategy, Jonathan has been creating and advising businesses for over three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians.</p><p>He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&amp;G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success. As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.</p><p>Jonathan’s book “<a href="https://www.amazon.com/Powered-Change-Business-Perpetual-Success/dp/B07GFRS6TW/ref=sr_1_1?crid=2R4ZUCJHD3ESZ&amp;keywords=powered+by+change&amp;qid=1661518937&amp;sprefix=powered+by+chang%2Caps%2C226&amp;sr=8-1" target="_blank">Powered By Change</a>“ became a Sunday Times Bestseller and won the 2019 Business Book Awards. The book introduces ‘The Windmill Theory’, demonstrating how businesses can be designed for perpetual success. His latest book, <a href="https://www.amazon.com/Rise-Advanced-Thought-thinking-anything-ebook/dp/B098S2LXHY" target="_blank">The Rise Of Advanced Thought</a>, <a href="https://open.spotify.com/show/2H13L8Djm5aVlpNjo4kpm7?si=f443aa05b0e74daf" target="_blank">also available on Spotify</a>, is about how to train your thinking to achieve almost anything. To complement this volume of work, Jonathan founded The <a href="https://academyofadvancedthought.com/" target="_blank">Academy of Advanced Thought</a>, a training system for the brain that focuses on developing your thought muscle to enable it to be in the best condition it can be. The Academy is full of insightful content and a wide range of cutting-edge resources. <a href="https://academyofadvancedthought.com/" target="_blank">Click here</a> to look deeper.</p><p>To fuel his quest for new insights into the human mind, and to create the foundation for <a href="https://www.amazon.com/Rise-Advanced-Thought-thinking-anything-ebook/dp/B098S2LXHY" target="_blank">The Rise Of Advanced Thought</a>, Jonathan recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action. In 2019, Jonathan took the bronze medal in the Sports Jiu-Jitsu World Championships, after winning the British Sports Jiu-Jitsu Heavyweight Championship in 2018. He has been a blackbelt martial artist for many years, specialising in full-contact kickboxing.</p><p>If you have booked Jonathan to speak, here is the <a href="https://www.dropbox.com/s/w7rkwwtcgfsebms/Stage%20introduction%20for%20Jonathan%20MacDonald.docx?dl=0" target="_blank">stage introduction</a> to use.</p></div><div style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="rich-text w-richtext"></div><div data-delay="4000" data-animation="slide" class="about_slider w-slider" data-autoplay="false" data-easing="ease-in-out" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" 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https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cdf4581179b14b391c2_Jonathan%20MacDonald%204-p-1600.jpg 1600w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cdf4581179b14b391c2_Jonathan%20MacDonald%204.jpg 2000w" src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cdf4581179b14b391c2_Jonathan%20MacDonald%204.jpg" loading="lazy" alt="Jonathan MacDonald" class="about_lightbox-thumb"/><script type="application/json" class="w-json">{ "items": [ { "_id": "66404cdf4581179b14b391c2", "origFileName": "Jonathan MacDonald 4.jpg", "fileName": "Jonathan MacDonald 4.jpg", "fileSize": 3034858, "height": 3000, "url": "https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cdf4581179b14b391c2_Jonathan%20MacDonald%204.jpg", "width": 2000, "type": "image" } ], "group": "Jonathan MacDonald" }</script></a></div><div class="about_slide w-slide"><a href="#" class="about_lightbox w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205.jpg" loading="lazy" sizes="192px" srcset="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205-p-500.jpg 500w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205-p-800.jpg 800w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205-p-1080.jpg 1080w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205-p-1600.jpg 1600w, https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205.jpg 1952w" alt="Jonathan MacDonald" class="about_lightbox-thumb"/><script type="application/json" class="w-json">{ "items": [ { "_id": "66404cfa4fcd42e59687229b", "origFileName": "Jonathan MacDonald 5.jpg", "fileName": "Jonathan MacDonald 5.jpg", "fileSize": 2794562, "height": 2927, "url": "https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/66404cfa4fcd42e59687229b_Jonathan%20MacDonald%205.jpg", "width": 1952, "type": "image" } ], "group": "Jonathan MacDonald" }</script></a></div></div><div class="about_arrow is-left w-slider-arrow-left"><div class="about_arrow-icon w-embed"><svg height="100%" viewBox="0 0 13 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.5859 -1.23626e-07L13 3.21951L3.96947 10.9106L13 18.7805L11.5859 22L9.06922e-07 11.626L1.06329e-06 9.8374L11.5859 -1.23626e-07Z" fill="currentcolor"/> </svg></div></div><div class="about_arrow is-right w-slider-arrow-right"><div class="about_arrow-icon w-embed"><svg height="100%" viewBox="0 0 13 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41412 22L0 18.7805L9.03053 11.0894L0 3.21951L1.41412 0L13 10.374V12.1626L1.41412 22Z" fill="currentcolor"/> </svg></div></div><div class="about_slide-nav hide w-slider-nav w-round"></div></div></div></div></div></div></section><section id="topics" data-w-id="d8d6cef6-b4fc-b10a-0b49-440261cbdf6f" class="section-topics"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="topics-component"><div class="centred_title-wrapper"><h2 style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Topics</h2><p data-w-id="1f50ab15-ee8e-7d55-0996-db8a31ba6752" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)">Jonathan is mostly asked to speak and advise about change, digital transformation, innovation, the future and how to accelerate and unlock opportunities for success. In terms of keynotes, every single talk he gives is unique and tailored to specific client requirements. With a world-class and exceptionally deep knowledge of trends, market shifts and competitive landscapes in all territories and industries, Jonathan has hands-on experience with companies all over the world, enabling him to speak in detail about what practical steps can be taken to be powered by change. Jonathan also has a course entitled &#x27;How To Be A Professional Speaker&#x27; <a href="https://www.udemy.com/course/how-to-be-a-professional-speaker-jonathan-macdonald/" target="_blank"><strong>available on Udemy</strong></a><strong>.</strong><br/><br/>‍Below are just a few examples of popular keynote topics:</p></div><div class="topics_services-grid"><div data-w-id="e12eb61b-65b8-ef42-07e9-2aea16e41cf9" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="topics_services-item"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/63072df7cfd3b02636b71e64_services%20logo%201.svg" loading="lazy" alt="Services Logo" class="topics_services-icon"/><div class="margin-bottom margin-small"><h3>Managing transformation</h3></div><p class="text-color-gray">Is your organisation in need of a major makeover to cope with the disruptions that are sweeping through your sector? Where to start? Is there a fail-safe model? What are the key success factors? And what are the common pitfalls or roadblocks ? What to do when things are not going to plan? In this speech, Jonathan translates his extensive business transformation and development experience into a tried and tested framework that helps you tackle organisational transformation with growth and success in mind, with a side order of trouble-shooting. Peppered with humorous war-stories and astonishing insights, this speech equips your audience with practical advice as well as an infectious readiness to make things happen.</p><div class="topics_services-border"></div></div><div data-w-id="1dd57904-d0a6-18b3-ec30-abdb950dd98d" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="topics_services-item"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/63072df7cfd3b0fe58b71e65_services%20logo%202.svg" loading="lazy" alt="Services Logo" class="topics_services-icon"/><div class="margin-bottom margin-small"><h3>What does the future hold?</h3></div><p class="text-color-gray">Would you like to be able to gaze into the crystal ball and see what the future holds for you and your company? Are we really going to be visiting the moon during our annual leaves soon? Are robots going to run our lives in due course? An early adopter of blockchain, an entrepreneur and an investor, Jonathan moonlights as an advisor, and is on first-name terms with senior executives at Google, Apple, Nestle and IKEA, to name but a few. Drawing on the intelligence he has gathered from the business trenches, he provides an up-to-the-minute report on the key trends and thinking that will help shape the world we live in in the not-to-distant future, how they impact your organisation, and what you can do to stay ahead of the curve.</p><div class="topics_services-border"></div></div><div id="w-node-_0f4f0d10-81dc-d83a-f237-88a3caa4be87-26b71e2c" data-w-id="0f4f0d10-81dc-d83a-f237-88a3caa4be87" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="topics_services-item"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/63072df7cfd3b062e8b71e66_services%20logo%203.svg" loading="lazy" alt="Services Logo" class="topics_services-icon"/><div class="margin-bottom margin-small"><h3>The change mindset</h3></div><p class="text-color-gray">Are you frustrated by the lack of urgency in the implementation of change initiatives in your business? Are you baffled by your colleagues’ lack of enthusiasm for the new processes you have installed to improve productivity? Or are you the one who struggles with the winds of change that are constantly coursing through the business landscape these days? As the saying goes, ‘it’s all in your head.’ In this speech, Jonathan dissects the human resistance to change from a neuro-economical perspective. Did you know that we think around 70,000 thoughts a day, 90% of which are repeated thoughts from before? Jonathan will detail a road map that will enable the most stubborn brains to retrain themselves, to be ready for fresh challenges, and to make top-quality strategic decisions that allow organisations to survive and thrive.</p><div class="topics_services-border"></div></div></div></div></div></div></div></section><section id="videos" data-w-id="e1a043e6-89ae-e524-6d88-6a0ff7ff591a" class="section-videos"><div id="video" class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="videos_component"><div id="w-node-d1353111-1c5c-00c5-ae4b-3c970a201a92-26b71e2c" class="section_title"><h2 style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="text-color-gradient">Videos</h2></div><div id="w-node-a4e56f7c-9d69-7d21-366f-11dcd58989aa-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/i9XsYExrlaw?rel=0&amp;controls=0&amp;autoplay=0&amp;mute=0&amp;start=0" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="Showreel - Jonathan MacDonald 2021"></iframe></div><div id="w-node-_5dcbf4e9-22ed-814f-3385-c607261ea96d-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/Ha4nXQRcCsA?rel=0&amp;controls=0&amp;autoplay=0&amp;mute=0&amp;start=7" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="SEMPL2019 - Jonathan MacDonald: The Mindset Of Unlocking Future Opportunities"></iframe></div><div id="w-node-bae0edeb-ccc3-6d25-7330-592e544e6e4f-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/xWvqCb_KXrE?rel=0&amp;controls=0&amp;autoplay=0&amp;mute=0&amp;start=2" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="The magic of unlocking opportunities in times of change with Jonathan MacDonald"></iframe></div></div><div data-w-id="4fcf8cb0-d65b-ab8c-a479-ba7a478817dc" class="videos_component hidden-on-mobile"><div id="w-node-_4fcf8cb0-d65b-ab8c-a479-ba7a478817e3-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/p0BIqa_GAG0?rel=0&amp;controls=1&amp;autoplay=0&amp;mute=0&amp;start=0" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title=""></iframe></div><div id="w-node-_4fcf8cb0-d65b-ab8c-a479-ba7a478817e4-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/OyjCVOFKecs?rel=0&amp;controls=1&amp;autoplay=0&amp;mute=0&amp;start=0" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="OX Summit 2017 - Jonathan MacDonald &quot;How Transformative Change designs your Company for Perpetual Su"></iframe></div><div id="w-node-_4fcf8cb0-d65b-ab8c-a479-ba7a478817e5-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/jMvFQmwHxUE?rel=0&amp;controls=1&amp;autoplay=0&amp;mute=0&amp;start=0" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="Jonathan MacDonald at TEDxO&#x27;Porto 2013"></iframe></div><div id="w-node-_4fcf8cb0-d65b-ab8c-a479-ba7a478817e6-26b71e2c" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);padding-top:56.17021276595745%" class="w-embed-youtubevideo yt_video"><iframe src="https://www.youtube.com/embed/LLhcboHF-Lc?rel=0&amp;controls=1&amp;autoplay=0&amp;mute=0&amp;start=0" frameBorder="0" style="position:absolute;left:0;top:0;width:100%;height:100%;pointer-events:auto" allow="autoplay; encrypted-media" allowfullscreen="" title="MLOVE ConFestival Europe 2012 Jonathan MacDonald"></iframe></div></div><div class="show-more_button-wrapper"><a href="#" data-w-id="d02c4fef-b301-48cf-2586-648dd7c81f5b" class="show-more_button w-inline-block"><div data-w-id="d02c4fef-b301-48cf-2586-648dd7c81f5c">Show more</div><div class="icon-wrapper"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></a></div></div></div></div></section><section id="books" data-w-id="beb8bef0-9336-0ed0-b0ef-f30a71a2b465" class="section-books is-gray"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="margin-bottom margin-medium"><h2 style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Books</h2></div><div class="books_component"><div class="books_item is-left"><div class="margin-bottom margin-medium"><p data-w-id="68af6946-973a-ee6d-a04d-1e8463aaf878" style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)">Jonathan’s most recent book is The Rise Of Advanced Thought, the sequel to his bestseller, Powered By Change. The Rise Of Advanced Thought also available on Spotify, is about how to train your thinking to achieve almost anything. It is an accompaniment to The Academy Of Advanced Thought.<br/><br/>The prequel to The Rise Of Advanced Thought is Powered By Change (2018), a Sunday Times Bestseller &amp; Winner of the Embracing Change Category in the 2019 Business Book Awards. The foreword was written by IKEA’s CEO who said. “Just as he did for us, within these pages Jonathan has provided the necessary solutions, remedies and tools for future freedom and success.”</p></div><div class="books_collection-wrapper w-dyn-list"><div role="list" class="books_collection-list w-dyn-items"><div role="listitem" class="books_collection-item w-dyn-item"><a style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/project/roat" class="books_card w-inline-block"><img src="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc68707d742902185880_1.webp" loading="lazy" alt="Projects Image" sizes="(max-width: 479px) 78vw, (max-width: 767px) 86vw, (max-width: 991px) 85vw, 35vw" srcset="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc68707d742902185880_1-p-500.webp 500w, https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc68707d742902185880_1.webp 790w" class="books_card-image"/><div class="margin-bottom margin-medium"><h3>The Rise Of Advanced Thought (2021)</h3></div><div class="card_button-wrapper"><div class="text-weight-bold">READ MORE</div><div class="card_arrow"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></div></a></div><div role="listitem" class="books_collection-item w-dyn-item"><a style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/project/pbc" class="books_card w-inline-block"><img src="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc73d600311845a94c98_2.webp" loading="lazy" alt="Projects Image" sizes="(max-width: 479px) 78vw, (max-width: 767px) 86vw, (max-width: 991px) 85vw, 35vw" srcset="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc73d600311845a94c98_2-p-500.webp 500w, https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc73d600311845a94c98_2.webp 790w" class="books_card-image"/><div class="margin-bottom margin-medium"><h3>Powered By Change (2018)</h3></div><div class="card_button-wrapper"><div class="text-weight-bold">READ MORE</div><div class="card_arrow"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></div></a></div></div></div></div><div class="books_item"><div class="books_collection-wrapper w-dyn-list"><div role="list" class="books_collection-list w-dyn-items"><div role="listitem" class="books_collection-item w-dyn-item"><a style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/project/28" target="_blank" class="books_card w-inline-block"><img src="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc85ace03332600d82c4_3.webp" loading="lazy" alt="Projects Image" sizes="(max-width: 479px) 78vw, (max-width: 767px) 86vw, (max-width: 991px) 85vw, 38vw" srcset="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc85ace03332600d82c4_3-p-500.webp 500w, https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc85ace03332600d82c4_3.webp 790w" class="books_card-image"/><div class="margin-bottom margin-medium"><h3>28 Thoughts on Digital Revolution (2014)</h3></div><div class="card_button-wrapper"><div class="text-weight-bold">READ MORE</div><div class="card_arrow"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></div></a></div><div role="listitem" class="books_collection-item w-dyn-item"><a style="opacity:0;-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" href="/project/bp" target="_blank" class="books_card w-inline-block"><img src="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc904ada240ea59750f0_4.webp" loading="lazy" alt="Projects Image" sizes="(max-width: 479px) 78vw, (max-width: 767px) 86vw, (max-width: 991px) 85vw, 38vw" srcset="https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc904ada240ea59750f0_4-p-500.webp 500w, https://cdn.prod.website-files.com/63072df7cfd3b0643fb71e31/6378fc904ada240ea59750f0_4.webp 790w" class="books_card-image"/><div class="margin-bottom margin-medium"><h3>Business Poison (2013)</h3></div><div class="card_button-wrapper"><div class="text-weight-bold">READ MORE</div><div class="card_arrow"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></div></a></div></div></div><a href="/books" class="cta-button w-inline-block"><div>View All Books</div><div class="icon-wrapper"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></a></div></div></div></div></div></section><section id="press" data-w-id="03154d6c-e70a-0f07-fb1a-cf1e0a08b90a" class="section-press"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="press_container"><div class="press_title"><div class="margin-bottom margin-small"><h2 style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Press</h2></div><div class="press_subtitle-wrapper"><div class="margin-bottom margin-medium"><p style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gray">Select from the following examples to experience Jonathan MacDonald as featured in the press. If you would like to interview Jonathan, get in touch by clicking below.</p></div><a href="mailto:me@jonathanmacdonald.com" style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="cta-button w-inline-block"><div>Email Jonathan</div><div class="icon-wrapper"><div class="arrow-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" class="icon icon-tabler icon-tabler-arrow-right" width="24" height="24" viewBox="0 0 24 24" stroke-width="2" stroke="currentColor" fill="none" stroke-linecap="round" stroke-linejoin="round"> <path stroke="none" d="M0 0h24v24H0z" fill="none"></path> <line x1="5" y1="12" x2="19" y2="12"></line> <line x1="13" y1="18" x2="19" y2="12"></line> <line x1="13" y1="6" x2="19" y2="12"></line> </svg></div></div></a></div></div><div class="press_cards-wrapper"><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="press_card is-1"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">1</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>Jonathan awarded &quot;Most Impactful Leader Pioneering Ethical Technology – 2024&quot;</h3></div><p>Click <a href="https://theenterpriseworld.com/leader-pioneering-ethical-technology/" target="_blank" class="press_card-link">here</a> for the article</p></div></div></div></div><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="press_card is-1"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">2</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>Jonathan featured in &quot;The 10 Most Dynamic Entrepreneurs To Watch In 2024&quot;</h3></div><p>Click <a href="https://thechiefnavigators.com/jonathan-macdonald-shaping-the-future-of-businesses-and-technology/" target="_blank" class="press_card-link">here</a> for the article</p></div></div></div></div><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="press_card is-1"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">3</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>The 4 Questions That Should Keep Business Leaders Awake At Night</h3></div><p>Click <a href="https://www.forbes.com/sites/amymorin/2014/04/14/the-4-questions-that-should-keep-business-leaders-awake-at-night/?sh=328eb7a46478" target="_blank" class="press_card-link">here</a> for a Forbes interview</p></div></div></div></div><div class="press_card is-2"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">4</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>Unleash Your Potential: How To Challenge Your Assumptions And Expand Your Thinking</h3></div><p>Click <a href="https://www.forbes.com/sites/amymorin/2014/04/07/unleashyourpotential/?sh=6cf5754e291f" target="_blank" class="press_card-link">here</a> for an additional Forbes interview with Jonathan.</p></div></div></div></div><div class="press_card is-3"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">5</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>What HR leaders can learn from Brexit and how to lead in a changing world</h3></div><p>Click <a href="https://wearethecity.com/what-hr-leaders-can-learn-from-brexit-and-how-to-lead-in-a-changing-world/" target="_blank" class="press_card-link">here</a> for an article by Jonathan.</p></div></div></div></div><div class="press_card is-4"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">6</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>Powered by Change with Jonathan MacDonald</h3></div><p>Click <a href="https://extraordinarybusinessbooks.com/episode-177-powered-by-change-with-jonathan-macdonald/" target="_blank" class="press_card-link">here</a> for an interview with Jonathan.</p></div></div></div></div><div class="press_card is-5"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">7</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3>Ownership Is A Thing Of The Past</h3></div><p>Click <a href="https://minutehack.com/opinions/ownership-is-a-thing-of-the-past" target="_blank" class="press_card-link">here</a> for an article by Jonathan.</p></div></div></div></div><div class="press_card is-6"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">8</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3><strong>Life and business</strong></h3></div><p>Click <a href="https://www.shareradio.co.uk/podcasts/track-record-jonathan-macdonald-04-may-18/" target="_blank" class="press_card-link">here</a> for a podcast with Jonathan.</p></div></div></div></div><div class="press_card is-7"><div class="press_card-inner"><div class="press_card-content"><div class="press_card-number"><div class="text-weight-bold text-size-xsmall">9</div></div><div class="press_card-text"><div class="margin-bottom margin-small"><h3><strong>Change Management</strong></h3></div><p>Click <a href="https://www.buzzsprout.com/441391/1849300" target="_blank" class="press_card-link">here</a> for a podcast with Jonathan.</p></div></div></div></div></div></div></div></div></div></section><section id="testimonials" data-w-id="070f3b94-cb78-b08b-b4e4-648f467360ec" class="section-testimonials is-gray"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="centred_title-wrapper"><h2 style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Testimonials</h2></div><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="testimonials_grid"><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>“Truly inspiring. Jonathan&#x27;s presentation was eye-opening and changed how we&#x27;re looking at innovation and change.”</div></div><div class="text-style-allcaps text-weight-bold">Feedback from GOOGLE summit 2023</div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>&quot;You made a great impression on us. You have an absolute world class, unique talent, combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you.&quot;</div></div><div class="text-style-allcaps text-weight-bold">Jesper Brodin - CEO, IKEA</div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>&quot;You were simply outstanding in terms of content and delivery of your talk, and the way that you tailored the session specifically for us certainly engaged and entertained the audience. Thank you very much, your professionalism is unsurpassed and we are truly delighted that you were able to join us.&quot;</div></div><div class="text-style-allcaps text-weight-bold"><strong>Jon Clacy - Chairman, IOD</strong></div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>&quot;Rarely will a guest speaker dedicate so much research and insight into a client and a topic.  I found Jonathan’s willingness to engage pre-event to learn about the client, and tailor his content to suit, to be very refreshing and this attention to detail really paid off onsite. Despite a red-eye flight from Canada to make our morning event, Jonathan was fresh and energetic and made a real effort to mix with the client, adapting his content on the move to relate to the other speakers and he even helped out the production team by keeping ahead of time to balance the agenda!&quot; </div></div><div class="text-style-allcaps text-weight-bold">Ben Atherton - Client Director, WRG</div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>“Jonathan’s presentation was on point, entertaining and relatable. He provided real solutions to the challenges faced by businesses and offered examples with tangible outcomes. Jonathan had some great metaphors and plenty of humour. He followed the brief to perfection and did not disappoint even the most discerning audience member. Jonathan related to individuals in the audience and made a real impact on them. He was professional, respectful, courteous and an overall pleasure to work with. Jonathan even provided value-add links to further online materials and webinars which were high quality and very appreciated. We will absolutely be implementing his suggestions and getting him back again in the future.”</div></div><div class="text-style-allcaps text-weight-bold">Rachael Coco - Hinchinbrook Chamber Of Commerce</div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>&quot;We brought Jonathan in to help our senior team understand how we were going to achieve more relevance in our customers’ lives going forward. I would absolutely recommend Jonathan to any company in any industry. His insight is invaluable.&quot;</div></div><div class="text-style-allcaps text-weight-bold">Jonathan Earle - CMO, O2 Telefónica</div></div><div class="testimonials_card"><img src="https://cdn.prod.website-files.com/63072df7cfd3b06b7eb71e29/6378aa3d9e2f6102cb2d80db_quotes-fill.svg" loading="lazy" alt="" class="testimonials_icon"/><div class="margin-bottom margin-small"><div>“We challenged Jonathan to be the final speaker at our conference on digitising the construction industry, a sector that is not known for its rapid adoption of technology. As well as reinforcing and driving home the underlying theme of the day, he thoroughly entertained and educated the audience on digital and disruption and gave us a number of ‘laugh out loud’ moments. His messaging was clear and unambiguous, and was delivered in a challenging but non-threatening way. A great way to end the day.”</div></div><div class="text-style-allcaps text-weight-bold">Richard Waterhouse - CEO, NBS</div></div></div></div></div></div><div class="masonry-grid w-embed"><style> /*Testimonials styling*/ .testimonials_grid { width: 100%; margin: 0 auto; column-width: 21rem; column-gap: 1rem; max-width: 100%; position: relative; z-index: 100; } .testimonials_grid > div { -webkit-column-break-inside: avoid; page-break-inside: avoid; break-inside: avoid-column; min-width: 100%; margin-bottom: 1rem; } </style></div></section><section id="blog" data-w-id="01339eb1-6c18-ceb3-3c23-bc96f920d622" class="section-blog is-white"><div class="page-padding"><div class="container-large"><div class="padding-vertical padding-huge"><div class="centred_title-wrapper"><h2 style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="text-color-gradient">Blog</h2></div><div class="blog_component"><div style="-webkit-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 2rem, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" data-current="Tab 1" data-easing="ease" data-duration-in="300" data-duration-out="100" class="blog_tabs-wrapper w-tabs"><div class="blog_tabs w-tab-menu"><a data-w-tab="Tab 1" class="blog_tab-link w-inline-block w-tab-link w--current"><div class="blog_tab-inner"><h3>General Musings</h3><div>A collection of general musings over the years. </div></div></a><a data-w-tab="Tab 2" class="blog_tab-link w-inline-block w-tab-link"><div class="blog_tab-inner"><h3>28 Thoughts</h3><div>A selection of chapters from 28 Thoughts on Digital Revolution.</div></div></a><a data-w-tab="Tab 3" class="blog_tab-link w-inline-block w-tab-link"><div class="blog_tab-inner"><h3>Business Poison</h3><div>A selection of chapters from Business Poison.</div></div></a></div><div class="blog_tabs-content w-tab-content"><div data-w-tab="Tab 1" class="blog_tab-pane w-tab-pane w--tab-active"><div class="blog_collection-wrapper w-dyn-list"><div role="list" class="blog_collection-list w-dyn-items"><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/20-oppenheimers-legacy---a-cautionary-tale-for-2025-and-beyond" target="_blank" class="blog_item-link w-inline-block"><div>Oppenheimer&#x27;s Legacy - A Cautionary Tale for 2025 and Beyond</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/creating-the-future-of-self-sovereign-technology" target="_blank" class="blog_item-link w-inline-block"><div>Creating the Future of Self-Sovereign Technology</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-merge-to-censorship" target="_blank" class="blog_item-link w-inline-block"><div>The Merge To Censorship</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-ultimate-transformation" target="_blank" class="blog_item-link w-inline-block"><div>The Ultimate Transformation</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/in-pursuit-of-human-freedom" target="_blank" class="blog_item-link w-inline-block"><div>In Pursuit Of Human Freedom</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/why-web3-requires-complete-decentralisation" target="_blank" class="blog_item-link w-inline-block"><div>Why Web3 Requires Complete Decentralisation</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/podcast-interview-with-sean-and-boo" target="_blank" class="blog_item-link w-inline-block"><div>Podcast Interview With Sean and Boo</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-purposeful-infinite-and-vice-versa" target="_blank" class="blog_item-link w-inline-block"><div>The Purposeful Infinite and Vice Versa</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/designing-your-business-for-perpetual-success" target="_blank" class="blog_item-link w-inline-block"><div>Designing Your Business For Perpetual Success</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/creating-value-in-reality" target="_blank" class="blog_item-link w-inline-block"><div>Creating Value In Reality</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/understanding-the-fintech-paradox" target="_blank" class="blog_item-link w-inline-block"><div>Understanding The Fintech Paradox</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/unlocking-commercial-advantage-at-scale" target="_blank" class="blog_item-link w-inline-block"><div>Unlocking Commercial Advantage At Scale</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/using-change-as-a-fuel-for-retail-success" target="_blank" class="blog_item-link w-inline-block"><div>Using Change As A Fuel For Retail Success</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/on-the-illusion-of-change" target="_blank" class="blog_item-link w-inline-block"><div>On The Illusion Of Change</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/failure-the-gateway-drug-of-success" target="_blank" class="blog_item-link w-inline-block"><div>Failure - the gateway drug of success</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/dealing-with-change-and-why-we-tend-not-to" target="_blank" class="blog_item-link w-inline-block"><div>Dealing with change and why we tend not to</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/interview-with-oleksandr-albul" target="_blank" class="blog_item-link w-inline-block"><div>Interview with Oleksandr Albul</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/let-us-not-fight-hate-with-hate" target="_blank" class="blog_item-link w-inline-block"><div>Let us not fight hate with hate</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-real-reality" target="_blank" class="blog_item-link w-inline-block"><div>The Real Reality</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/expansion-of-thought-to-unlock-success" target="_blank" class="blog_item-link w-inline-block"><div>Expansion of Thought to Unlock Success</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/your-days-are-numbered" target="_blank" class="blog_item-link w-inline-block"><div>Your Days Are Numbered</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/human-versus-machine" target="_blank" class="blog_item-link w-inline-block"><div>Human Versus Machine</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/6-signs-youre-missing-out-on-your-full-potential" target="_blank" class="blog_item-link w-inline-block"><div>6 Signs You&#x27;re Missing Out On Your Full Potential</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/opening-the-chances-of-success" target="_blank" class="blog_item-link w-inline-block"><div>Opening The Chances Of Success</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/unlocking-advanced-innovation" target="_blank" class="blog_item-link w-inline-block"><div>Unlocking Advanced Innovation</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-paradox-of-life-balance" target="_blank" class="blog_item-link w-inline-block"><div>The Paradox of Life Balance</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-energy-within" target="_blank" class="blog_item-link w-inline-block"><div>The Energy Within</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-advantage-of-productive-paranoia" target="_blank" class="blog_item-link w-inline-block"><div>The Advantage Of Productive Paranoia</div></a></div></div></div></div><div data-w-tab="Tab 2" class="blog_tab-pane w-tab-pane"><div class="blog_collection-wrapper w-dyn-list"><div role="list" class="blog_collection-list w-dyn-items"><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/self" target="_blank" class="blog_item-link w-inline-block"><div>SELF - System Effective Lifestyle Filtering</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-army-of-fanatics" target="_blank" class="blog_item-link w-inline-block"><div>The Army Of Fanatics</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/true-harmony-in-data" target="_blank" class="blog_item-link w-inline-block"><div>True Harmony In Data</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/refuelling-at-peace-time" target="_blank" class="blog_item-link w-inline-block"><div>Refuelling at Peace Time</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/super-olympics" target="_blank" class="blog_item-link w-inline-block"><div>Super Olympics</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/this-is-your-heart" target="_blank" class="blog_item-link w-inline-block"><div>This Is Your Heart</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/noise-the-business-and-social-disease" target="_blank" class="blog_item-link w-inline-block"><div>Noise – the business and social disease</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-rise-of-social-network-class-action" target="_blank" class="blog_item-link w-inline-block"><div>The Rise of Social Network Class Action</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-effort-metric" target="_blank" class="blog_item-link w-inline-block"><div>The Effort Metric</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/a-sect-cannot-be-destroyed-by-cannonballs" target="_blank" class="blog_item-link w-inline-block"><div>A Sect Cannot Be Destroyed By Cannonballs</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-privacy-dilemma" target="_blank" class="blog_item-link w-inline-block"><div>The Privacy Dilemma</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/what-lies-beneath" target="_blank" class="blog_item-link w-inline-block"><div>What Lies Beneath</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/public-urban-boundary-systems" target="_blank" class="blog_item-link w-inline-block"><div>Public Urban Boundary Systems</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/emotion-in-artificial-intelligence" target="_blank" class="blog_item-link w-inline-block"><div>Emotion In Artificial Intelligence</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/quantifying-biocrime" target="_blank" class="blog_item-link w-inline-block"><div>Quantifying BioCrime</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/change-is-the-enemy-of-the-competent" target="_blank" class="blog_item-link w-inline-block"><div>Change Is The Enemy Of The Competent</div></a></div></div></div></div><div data-w-tab="Tab 3" class="blog_tab-pane w-tab-pane"><div class="blog_collection-wrapper w-dyn-list"><div role="list" class="blog_collection-list w-dyn-items"><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-presumed-influence" target="_blank" class="blog_item-link w-inline-block"><div>The Poison of Presumed Influence</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-omnipotence" target="_blank" class="blog_item-link w-inline-block"><div>The Poison of Omnipotence</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-presumed-centralisation" target="_blank" class="blog_item-link w-inline-block"><div>The Poison Of Presumed Centralisation</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-cant" target="_blank" class="blog_item-link w-inline-block"><div>The Poison Of Can’t</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-expectation" target="_blank" class="blog_item-link w-inline-block"><div>The Poison Of Expectation</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-protectionism" target="_blank" class="blog_item-link w-inline-block"><div>The Poison Of Protectionism</div></a></div><div role="listitem" class="blog_collection-item w-dyn-item"><a href="/post/the-poison-of-technology-that-can" target="_blank" class="blog_item-link w-inline-block"><div>The Poison Of Technology 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