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From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place. </p> </div> </div> </div> <div class="artwork"><div class="svg"></div></div> </div> </div> <div class="main-list"> <div class="layout-wrapper"> <div class="views-element-container"><div class="insights view view-articles view-id-articles view-display-id-block_1 js-view-dom-id-2a3cef3e4c62dec0b6057f0ff76533d69a950cf70465489d16b09a7c787c92a7"> <div class="view-filters"> <form class="views-exposed-form bef-exposed-form" data-bef-auto-submit-full-form="" data-bef-auto-submit="" data-bef-auto-submit-delay="500" data-drupal-selector="views-exposed-form-articles-block-1" action="/insights" method="get" id="views-exposed-form-articles-block-1" accept-charset="UTF-8"> <div class="form--inline clearfix"> <fieldset data-drupal-selector="edit-cat" id="edit-cat--2--wrapper" class="fieldgroup form-composite js-form-item form-item js-form-wrapper form-wrapper"> <legend> <span 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class="option">TV Key Facts</label> </div> </div> </div> </div> </fieldset> <div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions--2"> <button data-bef-auto-submit-click="" class="js-hide button js-form-submit form-submit" data-drupal-selector="edit-submit-articles" type="submit" id="edit-submit-articles" value="Apply" />Apply<button> </div> </div> </form> </div> <div class="view-content"> <div class="cols"> <div class="half large"> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/new-life-living-room-2025-0" rel="bookmark">The New Life of The Living Room 2025</a> </h3> <div class="field is-field-preview-txt"><p>The newest insights into people’s living rooms and their Total Video viewing habits.</p> </div> <div class="meta"> <div class="field is-field-insight-cat"> <span>2025</span> <span>The New Life of the Living Room</span> </div> <span class="field--name-created">Apr 2nd, 2025</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/cnp_02042025_132812.png?VersionId=1743593357.616119&itok=kIX5p2eW" width="800" height="450" alt="" class="image-style-half" /> </div> </article> </div> <div class="half"> <div class="cols"> <div class="half"> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/launch-self-service-platform-admanager" rel="bookmark">Launch of Self-Service Platform AdManager</a> </h3> <div class="meta"> <span class="field--name-created">Mar 20th, 2025</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/00000000-0000-0000-000f-484a48b729ef-1.png?VersionId=1742552037.164546&itok=5sqoAWfO" width="800" height="450" alt="" class="image-style-half" /> </div> </article> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a 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</div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/thomas-rabe.JPG?VersionId=1731677606.908603&itok=QJd-i27s" width="800" height="533" alt="" class="image-style-half" /> </div> </article> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/super-bowl-2025-advertising-highlights" rel="bookmark">Super Bowl 2025: Advertising Highlights</a> </h3> <div class="meta"> <div class="field is-field-insight-cat"> <span>Content</span> <span>2025</span> </div> <span class="field--name-created">Feb 13th, 2025</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/81515_2.jpg?VersionId=1739518889.709389&itok=yCiNdXUm" width="800" height="355" alt="" class="image-style-half" /> </div> </article> </div> </div> </div> </div> <div class="cols"> <div class="half"> <div class="cols"> <div class="half"> <article class="type-insight node whole-link is-article as-teaser"> <div 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class="image-style-half" /> </div> </article> </div> <div class="half"> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/yearly-highlight-small-and-medium-sized-business-advertising-sme-summit-2024" rel="bookmark">A Yearly Highlight for small and medium-sized business advertising: The SME Summit 2024</a> </h3> <div class="field is-field-preview-txt"><p>In the third round of this event, the SME Team at RTL AdAlliance invited partner companies to join them once more at the RTL Deutschland headq </div> <div class="meta"> <div class="field is-field-insight-cat"> <span>2024</span> </div> <span class="field--name-created">Dec 6th, 2024</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/sme-summit-fraitag-pascal-fassbender-266.jpg?VersionId=1733499828.468183&itok=HSdM-JIq" width="800" height="533" alt="" class="image-style-half" /> </div> </article> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/smart-audience-affinity-sports-fan" rel="bookmark">Smart Audience Affinity: Sports Fan</a> </h3> <div class="meta"> <div class="field is-field-insight-cat"> <span>2024</span> <span>Smart Audience</span> <span>Market News</span> </div> <span class="field--name-created">Nov 26th, 2024</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/adobestock_283177782_1.jpeg?VersionId=1732531827.245922&itok=JOuj9RCp" width="800" height="466" alt="" class="image-style-half" /> </div> </article> </div> </div> </div> <div class="half large"> <article class="type-insight node whole-link is-article as-teaser"> <div class="content"> <h3> <a href="/article/accessible-advertising-journey-unfolding" rel="bookmark">Accessible advertising: a journey unfolding</a> </h3> <div class="field is-field-preview-txt"><p>Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.</p> </div> <div class="meta"> <div class="field is-field-insight-cat"> <span>TV Key Facts</span> <span>2024</span> </div> <span class="field--name-created">Nov 7th, 2024</span> </div> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/half/public/art/screenshot-2024-10-23-094842.png?VersionId=1730985331.207595&itok=IG1SdVXx" width="800" height="447" alt="" class="image-style-half" /> </div> </article> </div> </div> </div> <div class="pagerer-container"> <div class="pagerer-panes"> <div class="pagerer-left-pane"></div> <div class="pagerer-center-pane"> <nav class="pager pagerer-pager-standard" role="navigation" aria-labelledby="pagination-heading"> <h4 id="pagination-heading" class="visually-hidden">Pagination</h4> <ul class="pager__items js-pager__items"> <li class="pager__item pager__item--previous"> <a href="?page=0" title="Go to previous page" rel="prev"> <span class="visually-hidden">Previous page</span> <span aria-hidden="true">‹ Previous</span> 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src="/www.rtl-adalliance.com/p/styles/wp/public/art/artboard-2_12.png?VersionId=1713544978.927945&itok=o-mSvMc-" width="576" height="355" alt="" class="image-style-wp" /> </div> </div> </article> </div> <div class="swiper-slide"> <article class="node whole-link is-article wp-cover as-wp-teaser dark-bg"> <div class="content" style="background: #000000"> <h3> <a href="/article/tv-key-facts-2023" rel="bookmark">TV Key Facts 2023</a> </h3> <div class="field is-field-preview-txt"><p>Discover media & advertising stories all year long</p> </div> <div class="field is-field-image"> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/wp/public/art/visuel-tvkf-2023.png?VersionId=1707820228.206810&itok=uPKPT7xu" width="576" height="355" alt="" class="image-style-wp" /> </div> </div> </article> </div> <div class="swiper-slide"> <article class="node whole-link is-article wp-cover as-wp-teaser dark-bg"> <div class="content" style="background: #000000"> <h3> <a href="/article/new-life-living-room-2023" rel="bookmark">The New Life of The Living Room 2023</a> </h3> <div class="field is-field-preview-txt"><p>An in depth analysis at video content consumption behaviours in European households today. </p> </div> <div class="field is-field-image"> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/wp/public/art/nltlr-visuel_0.jpg?VersionId=1707820228.156683&itok=J_vhzFHi" width="576" height="355" alt="" class="image-style-wp" /> </div> </div> </article> </div> <div class="swiper-slide"> <article class="node whole-link is-article wp-cover as-wp-teaser dark-bg"> <div class="content" style="background: #000000"> <h3> <a href="/article/lets-get-digital-addressable-tv-advertising-smes" rel="bookmark">Let's get digital Addressable TV advertising for SMEs</a> </h3> <div class="field is-field-preview-txt"><p>Let’s get digital –<br /> Addressable TV advertising for SMEs</p> </div> <div class="field is-field-image"> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/wp/public/art/adobestock_292973396_1080.jpg?VersionId=1707817379.989307&itok=qVLY8zf8" width="576" height="355" alt="" class="image-style-wp" /> </div> </div> </article> </div> <div class="swiper-slide"> <article class="node whole-link is-article wp-cover as-wp-teaser dark-bg"> <div class="content" style="background: #000000"> <h3> <a href="/article/new-life-living-room-2022" rel="bookmark">The New Life of the Living Room 2022</a> </h3> <div class="field is-field-preview-txt"><p>Discover exclusive insights into media consumption habits in European households</p> </div> <div class="field is-field-image"> <img loading="lazy" src="/www.rtl-adalliance.com/p/styles/wp/public/art/nlotlr-2022-16.9.png?VersionId=1707817759.367202&itok=tFbTBB1w" width="576" height="355" alt="" class="image-style-wp" /> </div> </div> </article> </div> </div> </div> </div> </div> <div class="pr-list"> <div class="layout-wrapper"> <h2>Press Releases</h2> <div 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