Commerce de d茅tail connect茅

<!DOCTYPE html> <html translate="no" lang="fr"> <head> <script nitro-exclude async src="https://cdn.cookielaw.org/consent/a4ac16da-bd79-4d05-a019-1cdaa3a7c596-test/OtAutoBlock.js"></script> <script nitro-exclude async src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" charset="UTF-8" data-domain-script="a4ac16da-bd79-4d05-a019-1cdaa3a7c596-test"></script> <script nitro-exclude async> function OptanonWrapper() { } </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KJDM6DDJ');</script>  <script type="text/javascript"> console.log("***WP: Retail***"); </script> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="google-site-verification" content="Yi4B4zn5dEsuqgWJ-S_JXM-ly-0sZYQdfqiW5gUdUJI" /> <link rel="canonical" href="https://www.symphonyai.com/fr/retail-cpg/connected-retail/" /> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="icon" type="image/x-icon" href="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/img/sai-2022-icon.ico"> <link rel="icon" type="image/svg+xml" href="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/img/sai-2022-icon.svg"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Commerce de d茅tail connect茅 - SymphonyAI</title> <meta name="description" content="D茅couvrez les avantages de la vente au d茅tail connect茅e. Des exp茅riences client personnalis茅es aux op茅rations rationalis茅es, d茅couvrez comment l'IA transforme le commerce de d茅tail." /> <meta property="og:locale" content="fr" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Commerce de d茅tail connect茅" /> <meta property="og:description" content="D茅couvrez les avantages de la vente au d茅tail connect茅e. Des exp茅riences client personnalis茅es aux op茅rations rationalis茅es, d茅couvrez comment l'IA transforme le commerce de d茅tail." /> <meta property="og:url" content="https://www.symphonyai.com/fr/retail-cpg/connected-retail/" /> <meta property="og:site_name" content="SymphonyAI" /> <meta property="article:modified_time" content="2024-10-18T21:20:55+00:00" /> <meta property="og:image" content="https://www.symphonyai.com/wp-content/uploads/Asset-3@2x.png" /> <meta property="og:image:width" content="1740" /> <meta property="og:image:height" content="1044" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="r茅sum茅_grande_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/","url":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/","name":"Commerce de d\u00e9tail connect\u00e9 - SymphonyAI","isPartOf":{"@id":"https:\/\/www.symphonyai.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.symphonyai.com\/wp-content\/uploads\/Asset-3@2x.png","datePublished":"2024-06-19T22:11:06+00:00","dateModified":"2024-10-18T21:20:55+00:00","description":"D\u00e9couvrez les avantages de la vente au d\u00e9tail connect\u00e9e. Des exp\u00e9riences client personnalis\u00e9es aux op\u00e9rations rationalis\u00e9es, d\u00e9couvrez comment l'IA transforme le commerce de d\u00e9tail.","breadcrumb":{"@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/#primaryimage","url":"https:\/\/www.symphonyai.com\/wp-content\/uploads\/Asset-3@2x.png","contentUrl":"https:\/\/www.symphonyai.com\/wp-content\/uploads\/Asset-3@2x.png","width":1740,"height":1044,"caption":"Connected Retail AI SymphonyAI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.symphonyai.com\/retail-cpg\/connected-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.symphonyai.com\/"},{"@type":"ListItem","position":2,"name":"Commerce de d\u00e9tail CPG","item":"https:\/\/www.symphonyai.com\/retail-cpg\/"},{"@type":"ListItem","position":3,"name":"Commerce de d\u00e9tail connect\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.symphonyai.com\/#website","url":"https:\/\/www.symphonyai.com\/","name":"SymphonyAI","description":"","publisher":{"@id":"https:\/\/www.symphonyai.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.symphonyai.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.symphonyai.com\/#organization","name":"SymphonyAI","url":"https:\/\/www.symphonyai.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.symphonyai.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.symphonyai.com\/wp-content\/uploads\/cropped-sai-logo-v3-2-48px.png","contentUrl":"https:\/\/www.symphonyai.com\/wp-content\/uploads\/cropped-sai-logo-v3-2-48px.png","width":48,"height":48,"caption":"SymphonyAI"},"image":{"@id":"https:\/\/www.symphonyai.com\/#\/schema\/logo\/image\/"}}]}</script>  <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.symphonyai.com/wp-includes/css/dist/block-library/style.min.css?ver=e7c3e5135664e07231a497639b82548c' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #FFF;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue: #59BACC;--wp--preset--color--green: #58AD69;--wp--preset--color--orange: #FFBC49;--wp--preset--color--red: #E2574C;--wp--preset--color--transparent: transparent;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='dashicons-css' href='https://www.symphonyai.com/wp-includes/css/dashicons.min.css?ver=e7c3e5135664e07231a497639b82548c' type='text/css' media='all' /> <link rel='stylesheet' id='wpg-main-style-css' href='https://www.symphonyai.com/wp-content/plugins/wp_glossary/assets/css/style.css?ver=e7c3e5135664e07231a497639b82548c' type='text/css' media='all' /> <link rel='stylesheet' id='wp-pagenavi-css' href='https://www.symphonyai.com/wp-content/plugins/wp-pagenavi/pagenavi-css.css?ver=2.70' type='text/css' media='all' /> <link rel='stylesheet' id='search-filter-plugin-styles-css' href='https://www.symphonyai.com/wp-content/plugins/search-filter-pro/public/assets/css/search-filter.min.css?ver=2.5.17' type='text/css' media='all' /> <link rel='stylesheet' id='weglot-css-css' href='https://www.symphonyai.com/wp-content/plugins/weglot/dist/css/front-css.css?ver=4.2.9' type='text/css' media='all' /> <link rel='stylesheet' id='new-flag-css-css' href='https://www.symphonyai.com/wp-content/plugins/weglot/app/styles/new-flags.css?ver=4.2.9' type='text/css' media='all' /> <link rel='stylesheet' id='swiper-css' href='https://www.symphonyai.com/wp-content/themes/symphonyai/assets/css/swiper/swiper-bundle.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='lightbox-css' href='https://www.symphonyai.com/wp-content/themes/symphonyai/assets/plugins/lightbox/ekko-lightbox.css' type='text/css' media='all' /> <link rel='stylesheet' id='bf-master-css' href='https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/baunfire-master.css?ver=3.19.1' type='text/css' media='all' /> <style id='block-visibility-screen-size-styles-inline-css' type='text/css'> /* Large screens (desktops, 992px and up) */ @media ( min-width: 992px ) { .block-visibility-hide-large-screen { display: none !important; } } /* Medium screens (tablets, between 768px and 992px) */ @media ( min-width: 768px ) and ( max-width: 991.98px ) { .block-visibility-hide-medium-screen { display: none !important; } } /* Small screens (mobile devices, less than 768px) */ @media ( max-width: 767.98px ) { .block-visibility-hide-small-screen { display: none !important; } } </style> <link rel='stylesheet' id='nylon-styles-css' href='https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/style.css?ver=3.19.1' type='text/css' media='all' /> <link rel='stylesheet' id='tailwind-css' href='https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/tailwind.css?ver=3.19.1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/vendor/react.min.js?ver=18.3.1" id="react-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/vendor/react-jsx-runtime.min.js?ver=18.3.1" id="react-jsx-runtime-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/autop.min.js?ver=9fb50649848277dd318d" id="wp-autop-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/blob.min.js?ver=9113eed771d446f4a556" id="wp-blob-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/block-serialization-default-parser.min.js?ver=14d44daebf663d05d330" id="wp-block-serialization-default-parser-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/deprecated.min.js?ver=e1f84915c5e8ae38964c" id="wp-deprecated-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/dom.min.js?ver=4ecffbffba91b10c5c7a" id="wp-dom-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/vendor/react-dom.min.js?ver=18.3.1" id="react-dom-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/escape-html.min.js?ver=6561a406d2d232a6fbd2" id="wp-escape-html-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/element.min.js?ver=cb762d190aebbec25b27" id="wp-element-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/is-shallow-equal.min.js?ver=e0f9f1d78d83f5196979" id="wp-is-shallow-equal-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/keycodes.min.js?ver=034ff647a54b018581d3" id="wp-keycodes-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/priority-queue.min.js?ver=9c21c957c7e50ffdbf48" id="wp-priority-queue-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/compose.min.js?ver=b8d54449305350b51869" id="wp-compose-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/private-apis.min.js?ver=17a2e640b653d742da6e" id="wp-private-apis-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/redux-routine.min.js?ver=a0a172871afaeb261566" id="wp-redux-routine-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/data.min.js?ver=7c62e39de0308c73d50c" id="wp-data-js"></script> <script type="text/javascript" id="wp-data-js-after"> /* <![CDATA[ */ ( function() { var userId = 0; var storageKey = "WP_DATA_USER_" + userId; wp.data .use( wp.data.plugins.persistence, { storageKey: storageKey } ); } )(); /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/html-entities.min.js?ver=2cd3358363e0675638fb" id="wp-html-entities-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/a11y.min.js?ver=d90eebea464f6c09bfd5" id="wp-a11y-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/rich-text.min.js?ver=4021b9e4e9ef4d3cd868" id="wp-rich-text-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/shortcode.min.js?ver=b7747eee0efafd2f0c3b" id="wp-shortcode-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/dist/blocks.min.js?ver=0d232d232463200f5cfd" id="wp-blocks-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB001/scripts.js?ver=1.0" id="acf-gtb-ab001-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB002/scripts.js?ver=1.0" id="acf-gtb-ab002-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB004/scripts.js?ver=1.0" id="acf-gtb-ab004-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB010/scripts.js?ver=1.0" id="acf-gtb-ab010-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB014/scripts.js?ver=1.0" id="acf-gtb-ab014-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB015/scripts.js?ver=1.0" id="acf-gtb-ab015-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB017/scripts.js?ver=1.0" id="acf-gtb-ab017-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-AB018/scripts.js?ver=1.0" id="acf-gtb-ab018-script-2-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-BN001/scripts.js?ver=1.0" id="acf-gtb-bn001-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-BN002/scripts.js?ver=1.0" id="acf-gtb-bn002-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-DATA003/scripts.js?ver=1.0" id="acf-gtb-data003-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-FR004/scripts.js?ver=1.0" id="acf-gtb-fr004-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-FR005/scripts.js?ver=1.0" id="acf-gtb-fr005-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-HR001/scripts.js?ver=1.0" id="acf-gtb-hr001-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-HR002/scripts.js?ver=1.0" id="acf-gtb-hr002-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-HR005/scripts.js?ver=1.0" id="acf-gtb-hr005-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-LOG001/scripts.js?ver=1.0" id="acf-gtb-log001-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-SL004/scripts.js?ver=1.0" id="acf-gtb-sl004-script-3-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-SL005/scripts.js?ver=1.0" id="acf-gtb-sl005-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-TXT004/scripts.js?ver=1.0" id="acf-gtb-txt004-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/blocks/GTB-VID001/scripts.js?ver=1.0" id="acf-gtb-vid001-script-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/plugins/wp_glossary/assets/js/mixitup.min.js?ver=e7c3e5135664e07231a497639b82548c" id="wpg-mixitup-script-js"></script> <script type="text/javascript" id="wpg-main-script-js-extra"> /* <![CDATA[ */ var wpg = {"animation":"1","is_tooltip":"","tooltip_theme":"default","tooltip_animation":"fade","tooltip_position":"top","tooltip_is_arrow":"","tooltip_min_width":"250","tooltip_max_width":"500","tooltip_speed":"350","tooltip_delay":"200","tooltip_is_touch_devices":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/plugins/wp_glossary/assets/js/scripts.js?ver=e7c3e5135664e07231a497639b82548c" id="wpg-main-script-js"></script> <script type="text/javascript" id="search-filter-plugin-build-js-extra"> /* <![CDATA[ */ var SF_LDATA = {"ajax_url":"https:\/\/www.symphonyai.com\/wp-admin\/admin-ajax.php","home_url":"https:\/\/www.symphonyai.com\/","extensions":[]}; /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/plugins/search-filter-pro/public/assets/js/search-filter-build.min.js?ver=2.5.17" id="search-filter-plugin-build-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/plugins/search-filter-pro/public/assets/js/chosen.jquery.min.js?ver=2.5.17" id="search-filter-plugin-chosen-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/plugins/weglot/dist/front-js.js?ver=4.2.9" id="wp-weglot-js-js"></script> <style> .ppw-ppf-input-container { background-color: !important; padding: px!important; border-radius: px!important; } .ppw-ppf-input-container div.ppw-ppf-headline { font-size: px!important; font-weight: !important; color: !important; } .ppw-ppf-input-container div.ppw-ppf-desc { font-size: px!important; font-weight: !important; color: !important; } .ppw-ppf-input-container label.ppw-pwd-label { font-size: px!important; font-weight: !important; color: !important; } div.ppwp-wrong-pw-error { font-size: px!important; font-weight: !important; color: #dc3232!important; background: !important; } .ppw-ppf-input-container input[type='submit'] { color: !important; background: !important; } .ppw-ppf-input-container input[type='submit']:hover { color: !important; background: !important; } .ppw-ppf-desc-below { font-size: px!important; font-weight: !important; color: !important; } </style> <style> .ppw-form { background-color: !important; padding: px!important; border-radius: px!important; } .ppw-headline.ppw-pcp-pf-headline { font-size: px!important; font-weight: !important; color: !important; } .ppw-description.ppw-pcp-pf-desc { font-size: px!important; font-weight: !important; color: !important; } .ppw-pcp-pf-desc-above-btn { display: block; } .ppw-pcp-pf-desc-below-form { font-size: px!important; font-weight: !important; color: !important; } .ppw-input label.ppw-pcp-password-label { font-size: px!important; font-weight: !important; color: !important; } .ppw-form input[type='submit'] { color: !important; background: !important; } .ppw-form input[type='submit']:hover { color: !important; background: !important; } div.ppw-error.ppw-pcp-pf-error-msg { font-size: px!important; font-weight: !important; color: #dc3232!important; background: !important; } </style> <style type="text/css"> .wpg-list-block h3 { background-color:#f4f4f4; color:#777777; ; } </style> <meta name="google" content="notranslate"/> <link rel="alternate" href="https://www.symphonyai.com/retail-cpg/connected-retail/" hreflang="en"/> <link rel="alternate" href="https://www.symphonyai.com/de/retail-cpg/connected-retail/" hreflang="de"/> <link rel="alternate" href="https://www.symphonyai.com/fr/retail-cpg/connected-retail/" hreflang="fr"/> <link rel="alternate" href="https://www.symphonyai.com/es/retail-cpg/connected-retail/" hreflang="es"/> <style id="wpsp-style-frontend"></style> <link rel="icon" href="https://www.symphonyai.com/wp-content/uploads/cropped-sai-logo-v3-60x60.png" sizes="32x32" /> <link rel="icon" href="https://www.symphonyai.com/wp-content/uploads/cropped-sai-logo-v3-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.symphonyai.com/wp-content/uploads/cropped-sai-logo-v3-300x300.png" /> <meta name="msapplication-TileImage" content="https://www.symphonyai.com/wp-content/uploads/cropped-sai-logo-v3-300x300.png" /> </head> <body data-rsssl=1 class="page-template-default page page-id-61077 page-child parent-pageid-38109 wp-custom-logo baunfire-homepage wp-schema-pro-2.7.23 connected-retail"> <header class="navbar-expand-xl symphonyai-navbar fixed"> <div class="header-inner container px-0"> <nav class="header-nav" aria-label="Main navigation"> <div class="header-mobile"> <a class="navbar-brand" href="https://www.symphonyai.com/fr/" aria-label="Symphony AI"> <img src="https://www.symphonyai.com/wp-content/uploads/symphonyai-color-logo.svg" alt="" /> </a> <button class="navbar-toggler" type="button" data-bs-toggle="collapse" data-bs-target="#navbar" aria-controls="navbar" aria-expanded="false" aria-label="Toggle navigation"> <svg role="img" class="icon-hamburger" width="27" height="16" viewbox="0 0 27 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Ic么ne Svg</title> <rect width="27" height="2" rx="1" fill="#0074E8" /> <rect x="5" y="7" width="22" height="2" rx="1" fill="#0074E8" /> <rect x="10" y="14" width="17" height="2" rx="1" fill="#0074E8" /> </svg> <svg role="img" class="icon-close" width="17" height="18" viewbox="0 0 17 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Ic么ne Svg</title> <rect x="0.0292969" y="16.071" width="22" height="2" rx="1" transform="rotate(-45 0.0292969 16.071)" fill="#0074E8" /> <rect width="22" height="2" rx="1" transform="matrix(-0.707107 -0.707107 -0.707107 0.707107 17 16.5564)" fill="#0074E8" /> </svg> </button> </div> <div class="normal-dropdown-menu desktop:justify-end justify-between"> <ul class="navbar-nav menu desktop:h-auto max-lg:!h-[88%]"> <li class="menu-item desktop:h-full !relative"> <a href="https://www.symphonyai.com/fr/products" class="nav-link">Produits</a> </li> <li class="menu-item dropdown desktop:h-full !relative"> <a href="https://www.symphonyai.com/fr/industries" class="nav-link dropdown-item mob-disable-link">Industries</a> <div class="dropdown-menu dropdown-menu-main hidden"> <div class="w-full flex"> <div class="w-full desktop:min-w-[200px]"> <ul class=""> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/industries" title="Vue d'ensemble"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #ff8b0c"></i> Vue d'ensemble </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/retail-cpg" title="Commerce de d茅tail CPG"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #00e8c4"></i> Commerce de d茅tail CPG </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/financial-services" title="Services financiers"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #0074e8"></i> Services financiers </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/trading-investing" title="N茅gocier et investir"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #1eacfc"></i> N茅gocier et investir </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/industrial" title="Industriel"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #ffb600"></i> Industriel </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/media" title="Les m茅dias"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #fb24a9"></i> Les m茅dias </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/itsm" title="INFORMATIQUE D鈥橢NTREPRISE - ITSM/ITAM"> <div class="heading-title"> <div class="heading-link labels-group"> <span> <i style="background-color: #a933fb"></i> INFORMATIQUE D鈥橢NTREPRISE - ITSM/ITAM </span> </div> </div> <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> </ul> </div> </div> </div> </li> <li class="menu-item dropdown desktop:h-full !relative"> <a href="https://www.symphonyai.com/fr/ai-strategy" class="nav-link dropdown-item mob-disable-link">Strat茅gie en mati猫re d'IA</a> <div class="dropdown-menu dropdown-menu-main hidden"> <div class="w-full flex"> <div class="w-full desktop:min-w-[200px]"> <ul class=""> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy" title="Vue d'ensemble"> Vue d'ensemble <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item dropdown h-full !relative has-children max-lg:mt-[5px]"> <a data-dd="2" class="relative group show-dropdown dropdown-item text-nowrap parent-item cursor-pointer !text-[16px] max-lg:!pl-[20px] max-lg:!mt-[5px]"> Eureka AI platform <img class="block rotate-[-90deg] absolute max-lg:right-[7px] right-[20px]" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/img/arrow-down-2.svg" /> </a> <div class="dropdown-menu lg:hidden block lg:!left-[102%] lg:!top-[-8px] max-lg:!pt-0"> <ul> <li class="menu-item max-lg:!pl-[20px] max-lg:!pr-0 max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/ai-platform" title="Vue d'ensemble"> Vue d'ensemble </a> </li> <li class="menu-item max-lg:!pl-[20px] max-lg:!pr-0 max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/ai-platform/intelligent-data" title="Intelligent data layer"> Intelligent data layer </a> </li> <li class="menu-item max-lg:!pl-[20px] max-lg:!pr-0 max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/ai-platform/generative-ai" title="Generative AI data layer"> Generative AI data layer </a> </li> <li class="menu-item max-lg:!pl-[20px] max-lg:!pr-0 max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/ai-platform/predictive-ai" title="Predictive AI data layer"> Predictive AI data layer </a> </li> <li class="menu-item max-lg:!pl-[20px] max-lg:!pr-0 max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/ai-platform/dynamic-ui-ux" title="UI/UX dynamique"> UI/UX dynamique </a> </li> </ul> </div> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/generative-ai" title="IA g茅n茅rative"> IA g茅n茅rative <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/ai-strategy/predictive-ai" title="L'IA pr茅dictive"> L'IA pr茅dictive <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> </ul> </div> </div> </div> </li> <li class="menu-item dropdown desktop:h-full !relative"> <a href="https://www.symphonyai.com/fr/resources" class="nav-link dropdown-item mob-disable-link">Ressources</a> <div class="dropdown-menu dropdown-menu-main hidden"> <div class="w-full flex"> <div class="w-full desktop:min-w-[450px]"> <ul class="grid desktop:grid-cols-2 grid-cols-1"> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources" title="Toutes les ressources"> Toutes les ressources <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=analyst-report" title="Rapports d'analystes"> Rapports d'analystes <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=blog" title="Blog"> Blog <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=byline" title="Bylines"> Bylines <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=case-study" title="脡tudes de cas"> 脡tudes de cas <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=data-sheet" title="Fiches techniques"> Fiches techniques <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/glossary" title="Glossaire"> Glossaire <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=podcast" title="Podcasts"> Podcasts <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=video" title="Vid茅os"> Vid茅os <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=webinar" title="Webinaires"> Webinaires <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/resources/?_sft_types=white-paper" title="Livres blancs"> Livres blancs <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> </ul> </div> </div> </div> </li> <li class="menu-item dropdown desktop:h-full !relative"> <a href="https://www.symphonyai.com/fr/about" class="nav-link dropdown-item mob-disable-link">Entreprise</a> <div class="dropdown-menu dropdown-menu-main hidden"> <div class="w-full flex"> <div class="w-full desktop:min-w-[200px]"> <ul class=""> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/about" title="A propos de nous"> A propos de nous <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/news" title="Salle de presse"> Salle de presse <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/events" title="Ev茅nements"> Ev茅nements <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/customers" title="Clients"> Clients <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/industry-recognition" title="Reconnaissance"> Reconnaissance <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/partners" title="Partenaires"> Partenaires <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/leadership" title="Leadership"> Leadership <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/careers" title="Carri猫res"> Carri猫res <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> <li class="menu-item max-lg:mt-[5px]"> <a class="menu-item__link text-nowrap" href="https://www.symphonyai.com/fr/contact-us" title="Contactez nous"> Contactez nous <svg class="hidden absolute right-[20px]" xmlns="http://www.w3.org/2000/svg" width="26" height="15" viewbox="0 0 26 15" fill="none"> <path d="M18.913 1.5L25 7.5M25 7.5L18.913 13.5M25 7.5L1 7.5" stroke="#0074E8" stroke-linecap="square" /> </svg> </a> </li> </ul> </div> </div> </div> </li> <li class="menu-item1 desktop:block hidden"> <a href="/fr/retail-cpg/get-started/" class="btn btn-primary mb-0" title="Commencer"> <span>Commencer</span> </a> </li> </ul> <div class="desktop:hidden block desktop:mx-0 mx-[20px] desktop:mt-0 mt-[20px]"> <a href="/fr/retail-cpg/get-started/" class="btn btn-primary mb-0" title="Commencer"> <span>Commencer</span> </a> </div> </div> </nav> </div> </header> <div class="submenu fixed"> <div class="container"> <div class="row"> <div class="col-span-12 submenu__wrapper"> <div class="solution-heading heading-link labels-group"> <a href="https://www.symphonyai.com/fr/retail-cpg/"> <span> <i style="background-color: #00e8c4"></i> <div class="heading-description">Commerce de d茅tail / CPG</div> </span> </a> </div> <div class="acf-nav-menu"><ul id="menu-solutions-retail-cpg" class="menu"><li id="menu-item-55493" class="mob-overview hidden menu-item menu-item-type-custom menu-item-object-custom menu-item-55493"><a href="https://www.symphonyai.com/fr/retail-cpg/">Vue d'ensemble</a></li> <li id="menu-item-60130" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-60130"><a href="https://www.symphonyai.com/fr/retail-cpg/whats-new/">Nouveaut茅s</a></li> <li id="menu-item-67226" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-67226"><a href="#">Retail Platform</a> <ul class="sub-menu"> <li id="menu-item-67228" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-67228"><a href="https://www.symphonyai.com/fr/retail-cpg/connected-retail/" aria-current="page">Vue d'ensemble</a></li> <li id="menu-item-60128" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-60128"><a href="https://www.symphonyai.com/fr/retail-cpg/customer-insights-platform/">Data Layer</a></li> <li id="menu-item-67227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-67227"><a href="https://www.symphonyai.com/fr/retail-cpg/collaboration-monetization/">Collaboration and Monetization</a></li> </ul> </li> <li id="menu-item-60131" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60131"><a href="#">Produits</a> <ul class="sub-menu"> <li id="menu-item-67222" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-67222"><a href="#">Sales and Customer</a> <ul class="sub-menu"> <li id="menu-item-55313" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55313"><a href="https://www.symphonyai.com/fr/retail-cpg/cinde-ai/">CINDE AI</a></li> <li id="menu-item-55314" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55314"><a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/">Marketing personnalis茅</a></li> </ul> </li> <li id="menu-item-67223" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-67223"><a href="#">Price and Promotion</a> <ul class="sub-menu"> <li id="menu-item-55315" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55315"><a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/">Promotion Planning</a></li> </ul> </li> <li id="menu-item-67224" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-67224"><a href="#">Assortment and Space</a> <ul class="sub-menu"> <li id="menu-item-55312" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55312"><a href="https://www.symphonyai.com/fr/retail-cpg/assortment-optimization/">Optimisation de l'assortiment</a></li> <li id="menu-item-55308" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55308"><a href="https://www.symphonyai.com/fr/retail-cpg/shelf-planning/">Planification des 茅tag猫res</a></li> <li id="menu-item-55307" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55307"><a href="https://www.symphonyai.com/fr/retail-cpg/macro-space-planning/">Macroplanification de l'espace</a></li> </ul> </li> <li id="menu-item-55309" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55309"><a href="https://www.symphonyai.com/fr/retail-cpg/store-intelligence/">Store Intelligence</a></li> <li id="menu-item-67225" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-67225"><a href="#">Cha卯ne d'approvisionnement</a> <ul class="sub-menu"> <li id="menu-item-55317" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55317"><a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/">Pr茅vision de la demande</a></li> <li id="menu-item-55318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55318"><a href="https://www.symphonyai.com/fr/retail-cpg/replenishment-and-allocation/">R茅approvisionnement et allocation</a></li> <li id="menu-item-55320" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55320"><a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-management/">Gestion de la cha卯ne d'approvisionnement</a></li> <li id="menu-item-55310" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55310"><a href="https://www.symphonyai.com/fr/retail-cpg/store-operations/">Op茅rations en magasin</a></li> </ul> </li> </ul> </li> <li id="menu-item-55326" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55326"><a>Industries</a> <ul class="sub-menu"> <li id="menu-item-55330" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55330"><a href="https://www.symphonyai.com/fr/retail-cpg/grocery/">脡picerie</a></li> <li id="menu-item-55331" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55331"><a href="https://www.symphonyai.com/fr/retail-cpg/fuel-convenience/">Carburant et commodit茅</a></li> <li id="menu-item-55329" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55329"><a href="https://www.symphonyai.com/fr/retail-cpg/cpg/">CPG</a></li> </ul> </li> <li id="menu-item-55333" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55333"><a href="https://www.symphonyai.com/fr/retail-cpg/resources/">Ressources</a></li> <li id="menu-item-55544" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="https://www.symphonyai.com/fr/retail-cpg/events/">Ev茅nements</a></li> </ul></div> </div> </div> </div> <style type="text/css"> @media(min-width: 1200px) { .acf-nav-menu .menu .menu-item:hover::before, .acf-nav-menu .menu .menu-item.current-menu-parent::before { background-color: #00e8c4; } .acf-nav-menu .menu .menu-item.menu-item-has-children.current-menu-parent::before, .acf-nav-menu .menu .menu-item.menu-item-has-children.active::before, .acf-nav-menu .menu > .menu-item.current-menu-item::before { background-color: #00e8c4; } } .symphonyai-navbar.js-scrolled { top: -86px; } @media(max-width:1199px) { .symphonyai-navbar.js-scrolled { top: -67px; } body.baunfire-homepage .section:first-of-type, body.baunfire-homepage .section:not(.section-hero):first-of-type { padding-top: 150px !important; } } </style> <script> jQuery(function(){ var mainNav = jQuery('.symphonyai-navbar'); var lastScrollTop = mainNav.height(); jQuery(window).scroll(function(){ var st = jQuery(this).scrollTop(); if(st != 0 && st > 0 && st > lastScrollTop){ mainNav.addClass('js-scrolled'); jQuery('.submenu').addClass('js-scrolled'); } else { mainNav.removeClass('js-scrolled'); jQuery('.submenu').removeClass('js-scrolled'); } lastScrollTop = st; }); if(jQuery(window).width() < 1199) { jQuery('.submenu .solution-heading').on('click', function(e) { e.preventDefault(); jQuery(this).toggleClass('active'); jQuery(this).next().toggleClass('show'); }); jQuery('.submenu').find('.mob-overview').removeClass('hidden'); } else { jQuery('.submenu').find('.mob-overview').addClass('hidden'); } }); </script> </div> <main class="homepage">  <section id="block_93da4f47cff073662cb912a290138e88" class="section section-hero block_HR003 bg-transparent" > <div class="container"> <div class="row items-center"> <div class="md:col-span-6 col-span-12 flex items-center"> <div class="block-caption"> <h1 class="heading-default heading-2 !mb-0"> Commerce de d茅tail connect茅 aliment茅 par l'IA </h1> <div class="text-paragraph sub-heading mb-0"> <p>R茅volutionnez votre strat茅gie de vente au d茅tail gr芒ce 脿 des informations int茅gr茅es sur la cha卯ne d'approvisionnement, la gestion des magasins, la gestion des cat茅gories et les promotions. Obtenez une pr茅cision de pr茅vision in茅gal茅e, des op茅rations rationalis茅es, des offres pr茅cises et une fid茅lisation accrue de la client猫le.</p> </div> </div> </div> <div class="md:col-start-8 md:col-end-13 col-span-12 flex"> <div class="block-media"> <div class="relative block aspect-video"> <div class="embed-video absolute inset-0"> <iframe title="Connected Retail Overview" width="640" height="360" src="https://www.youtube.com/embed/QbfygqQA9y4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> </div> </div> </div> </section> <section class="section block_TXT002 bg-light-blue"> <div class="container"> <div class="row items-center mb-[24px]"> <div class="col-span-12 md:col-span-6 lg:col-span-7"> <h2 class="heading-default heading !mb-[48px]"> Qu'est-ce que le commerce de d茅tail connect茅 ? </h2> </div> <div class="col-span-12 md:col-span-6 lg:col-span-5"> <div class="sub-heading"> <p>Le commerce de d茅tail connect茅 utilise l'IA pr茅dictive et g茅n茅rative pour fournir des informations et des recommandations transparentes permettant d'adapter en temps r茅el le merchandising, l'ex茅cution en magasin et en rayon, et la formation de la demande pour une performance op茅rationnelle pr茅cise.</p> </div> </div> </div> <div class="block-img mb-[48px] leading-[0]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Connected-Retail-large-text-2480-x-2000-px.png" alt="Connected Retail AI SymphonyAI" /> </div> <div class="block-caption"> </div> </div> </section> <section id="block_9d9709a0e7af2ad18fcbda3f5e6d6475" class="section block_AB002 bg-white flip-columns relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Eliminer le stress des lundis matin </h3> <div class="sub-heading mb-0"> <p><p>Lors des r茅unions de vente du lundi, les responsables de cat茅gorie doivent comprendre rapidement ce qui s'est pass茅, pourquoi, qui a 茅t茅 touch茅 et quelles sont les prochaines 茅tapes. Des donn茅es d茅connect茅es et des id茅es floues conduisent 脿 des d茅bats houleux. Le commerce de d茅tail connect茅 unifie les donn茅es et utilise des mod猫les d'IA sp茅cifiques au commerce de d茅tail pour fournir des informations claires et exploitables et des actions coordonn茅es, transformant ainsi les r茅unions en collaborations productives et cibl茅es.</p> </p> </div> <div class="block-btn"> </div> </div> </div> <div class="col-span-12 md:col-span-6 md:order-first order-last"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="7865" height="4323" src="https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892.jpeg" class="attachment-full size-full" alt="Leader, r茅union et pr茅sentation avec des hommes d'affaires derri猫re une vitre dans le cadre d'une discussion sur les finances, les donn茅es et la croissance. Travail d'茅quipe, collaboration et planification avec une 茅quipe de direction partageant un objectif, une vision et une id茅e." loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892.jpeg 7865w, https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892-300x165.jpeg 300w, https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892-1024x563.jpeg 1024w, https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892-768x422.jpeg 768w, https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892-1536x844.jpeg 1536w, https://www.symphonyai.com/wp-content/uploads/AdobeStock_537184892-2048x1126.jpeg 2048w" sizes="(max-width: 7865px) 100vw, 7865px" /> </div> </div> </div> </div> </div> </section> <section class="section block_SL002 bg-light-blue"> <div class="container"> <div class="row"> <h4 class="heading-3 heading !mb-[48px] col-span-12"> Les avantages de la vente au d茅tail connect茅e </h4> </div> <div class="swiper swiper-solutions"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Break-down-silos-connected-retail.png" alt="" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <div class="block-caption"> <h4 class="heading animate-heading mb-[24px]">Casser les silos </h4> <div class="text-paragraph sub-heading animate-text mb-[24px]"><p>Travaillez en toute transparence dans un 茅cosyst猫me unifi茅 et transparent, avec un partage automatique des donn茅es et des actions synchronis茅es dans l'ensemble de l'organisation. Alignez les promotions, les assortiments et les cha卯nes d'approvisionnement sur la demande des clients et la disponibilit茅 des produits afin de maintenir des niveaux de stocks optimaux.</p> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Understand-the-impact-of-promotions-connected-retail.png" alt="Comprendre l'impact des promotions sur le commerce de d茅tail connect茅" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <div class="block-caption"> <h4 class="heading animate-heading mb-[24px]">Comprendre l'impact des promotions</h4> <div class="text-paragraph sub-heading animate-text mb-[24px]"><p>Il est difficile de comprendre quelles promotions ont fonctionn茅, pourquoi elles ont r茅ussi et quel a 茅t茅 leur impact. La vente au d茅tail connect茅e apporte la clart茅 n茅cessaire pour mesurer le retour sur investissement, identifier les principaux d茅fis et s'assurer que les promotions ciblent le bon produit, au bon prix et au bon moment.</p> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Uncover-unknown-unknowns-connected-retail.png" alt="D茅couvrir les inconnues du commerce de d茅tail connect茅" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <div class="block-caption"> <h4 class="heading animate-heading mb-[24px]">D茅couvrir les inconnues </h4> <div class="text-paragraph sub-heading animate-text mb-[24px]"><p>D茅couvrez ce qui vous a 茅chapp茅. L'IA pr茅dictive et g茅n茅rative permet de d茅couvrir ce qui a 茅t茅 cach茅 pour une prise de d茅cision rapide et 茅clair茅e.</p> </div> </div> </div> </div> </div> </div> <div class="swiper-nav"> <div class="swiper-button-prev"></div> <div class="swiper-button-next"></div> </div> <div class="swiper-pagination"></div> <div class="swiper-scrollbar"></div> </div> </div> </section> <section id="block_f9cb45fcc676195ddf664f9b06417b21" class="section block_AB007 bg-light-blue"> <div class="container"> <div class="block-title mb-[80px]"> <h2 class="heading-3 heading"> Comment fonctionne le commerce de d茅tail connect茅 ? </h2> <div class="block-btn"> </div> </div> <div class="row"> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/icon-report.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Int茅gration et centralisation des donn茅es 脿 partir de donn茅es r茅elles </h6> <div class="text-paragraph"><p>Un lac de donn茅es robuste regroupe des donn茅es structur茅es et non structur茅es provenant de tous les points de contact du commerce de d茅tail, y compris les syst猫mes de point de vente, les plateformes de commerce 茅lectronique, les logiciels de gestion de la relation client, la gestion des stocks et les sources externes. Des mod猫les d'IA sp茅cifiques au commerce de d茅tail normalisent, nettoient et enrichissent ces donn茅es pour fournir des informations pr茅cises et exploitables.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/icon-solutions.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Mod猫les d'IA pr茅dictifs et g茅n茅ratifs </h6> <div class="text-paragraph"><p>L'IA pr茅dictive pr茅voit les tendances et affine la pr茅cision, tandis que l'IA g茅n茅rative simule des sc茅narios pour fournir des recommandations sur mesure. Les analyses en temps quasi r茅el permettent aux d茅taillants de surveiller les indicateurs de performance tels que les ventes, les niveaux de stocks et les sentiments des clients, garantissant ainsi des d茅cisions rapides et 茅clair茅es.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Smartglasses.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Int茅gration op茅rationnelle </h6> <div class="text-paragraph"><p>La vente au d茅tail connect茅e stimule le travail d'茅quipe en aidant tous les services 脿锚tre sur la m锚me longueur d'onde. Comme tout le monde regarde les m锚mes donn茅es et acc猫de 脿 des informations partag茅es, les 茅quipes de l'ensemble de l'organisation peuvent puiser dans un riche r茅servoir de donn茅es pour prendre des d茅cisions intelligentes et bien inform茅es qui tiennent compte de l'ensemble des op茅rations de vente au d茅tail. </p> </div> </div> </div> </div> </div> </div> </section> <section id="block_dd85fca7a34242e3177619281614b4b2" class="section block_VID001"> <div class="container"> <div class="row"> <div class="col-span-12"> <div class="block-caption text-center mb-[80px]"> <h4 class="heading-3 heading mb-0"> Rationaliser les op茅rations, de la cha卯ne d'approvisionnement 脿 la gestion des rayons, gr芒ce 脿 la vente au d茅tail connect茅e </h4> </div> </div> </div> <div class="block-video block-video--oembed"> <iframe title="Connected Retail" width="640" height="360" src="https://www.youtube.com/embed/Ym3mW9JJJOQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> < class=""> </> </div> </div> </section> <section class="section block_AB015 bg-light-blue"> <div class="bh container dark:bg-sol-charcoal pb-[32px]"> <div class="row"> <div class="col-span-12 text-left"> <div class="block-caption grid grid-cols-1 gap-[20px] mb-0"> <div class="flex flex-col gap-[24px]"> <h3 class="heading !mb-0 dark:text-sol-white"> D茅couvrez les produits aliment茅s par l'IA pour la vente au d茅tail connect茅e </h3> </div> </div> </div> </div> </div> <div class="container dark:bg-sol-charcoal"> <div class="row"> <div class="col-span-12"> <div class="tab__wrapper bg-sol-white dark:bg-sol-white lg:px-[47px] lg:pt-[34px] lg:pb-[46px] p-[0px] rounded-[12px]"> <div class="desktop"> <div class="nav-wrapper"> <ul class="nav nav-pills" id="pills-tab" role="tablist"> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full active" id="pills-store-and-space-8-tab" data-bs-toggle="pill" data-bs-target="#pills-store-and-space-8" type="button" role="tab" aria-controls="pills-store-and-space" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Magasin et espace </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-merchandising-8-tab" data-bs-toggle="pill" data-bs-target="#pills-merchandising-8" type="button" role="tab" aria-controls="pills-merchandising" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Marchandisage </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-demand-performance-8-tab" data-bs-toggle="pill" data-bs-target="#pills-demand-performance-8" type="button" role="tab" aria-controls="pills-demand-performance" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Performance de la demande </div> </span> </button> </li> </ul> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-store-and-space-8" role="tabpanel" aria-labelledby="pills-store-and-space-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>R茅pondre aux besoins des acheteurs gr芒ce 脿 une visibilit茅 en temps r茅el.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/macro-space-planning/">Macro Space Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/shelf-planning/">Shelf Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-intelligence/">Store Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-operations/">Store Operations</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/store-and-space/" class="btn btn-primary" title="Magasin et espace"> <span>Magasin et espace</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/image-Store-and-Space-2-2.png" alt="collage de produits de magasin et d'espace" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-merchandising-8" role="tabpanel" aria-labelledby="pills-merchandising-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>D茅couvrez des informations et des recommandations complexes 脿 grande 茅chelle.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/glossary/retail-cpg/assortment-optimization/">Assortment Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/cinde-ai/">CINDE AI</a> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/">Personalized Marketing</a> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/">Promotion Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/customer-insights-platform/">Customer Insights Platform</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/merchandising-and-marketing/" class="btn btn-primary" title="Marchandisage"> <span>Marchandisage</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-demand-performance-8" role="tabpanel" aria-labelledby="pills-demand-performance-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Am茅liorer les pr茅visions, la collaboration et la prise de d茅cision.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/">Demand Forecasting</a> <a href="https://www.symphonyai.com/fr/retail-cpg/replenishment-and-allocation/">Replenishment and Allocation</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-intelligence/">Supply Chain Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-management/">Supply Chain Management</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/" class="btn btn-primary" title="Performance de la demande"> <span>Performance de la demande</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/SupplyChainPerson.jpg" alt="Une femme en tenue de travail utilise une tablette pour v茅rifier l'inventaire dans une all茅e d'entrep么t, entour茅e de hautes 茅tag猫res remplies de bo卯tes." /> </div> </div> </div> </div> </div> </div>  <div class="mobile"> <div id="dropdownDefault-8" class="dropdownDefault"> <button data-dropdown-toggle="dropdown" class="dropdownDefaultButton open old bg-sol-white" type="button" data-color=""> <div class="labels-group"> <span class="data-span"> <div class="flex items-center"> <i class="data-lb lb-"></i> <span class="data-button text-[14px] font-bold">Magasin et espace</span> </div> </span> </div> <svg class="w-2.5 h-2.5 ms-3" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewbox="0 0 10 6"> <path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m1 1 4 4 4-4" /> </svg> </button> <div class="dropdownList relative hidden"> <ul class="py-2 text-sm mt-0">  <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent active" id="pills-mob-store-and-space-8" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-store-and-space-8" type="button" role="tab" aria-controls="pills-mob-store-and-space" aria-selected="true"> Magasin et espace </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-merchandising-8" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-merchandising-8" type="button" role="tab" aria-controls="pills-mob-merchandising" aria-selected="true"> Marchandisage </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-demand-performance-8" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-demand-performance-8" type="button" role="tab" aria-controls="pills-mob-demand-performance" aria-selected="true"> Performance de la demande </button> </li> </ul> </div> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-mob-store-and-space-8" role="tabpanel" aria-labelledby="pills-mob-store-and-space-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>R茅pondre aux besoins des acheteurs gr芒ce 脿 une visibilit茅 en temps r茅el.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/macro-space-planning/">Macro Space Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/shelf-planning/">Shelf Planning</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-intelligence/">Store Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/store-operations/">Store Operations</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/store-and-space/" class="btn btn-primary" title="Magasin et espace"> <span>Magasin et espace</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/image-Store-and-Space-2-2.png" alt="collage de produits de magasin et d'espace" /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-merchandising-8" role="tabpanel" aria-labelledby="pills-mob-merchandising-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>D茅couvrez des informations et des recommandations complexes 脿 grande 茅chelle.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/glossary/retail-cpg/assortment-optimization/">Assortment Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/cinde-ai/">CINDE AI</a> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/">Personalized Marketing</a> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/">Promotion Optimization</a> <a href="https://www.symphonyai.com/fr/retail-cpg/customer-insights-platform/">Customer Insights Platform</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/merchandising-and-marketing/" class="btn btn-primary" title="Marchandisage"> <span>Marchandisage</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-demand-performance-8" role="tabpanel" aria-labelledby="pills-mob-demand-performance-8-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Am茅liorer les pr茅visions, la collaboration et la prise de d茅cision.</p> <div class="solution-links__title">Explorer la gamme de produits</div> <div class="solution-links__content"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/">Demand Forecasting</a> <a href="https://www.symphonyai.com/fr/retail-cpg/replenishment-and-allocation/">Replenishment and Allocation</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-intelligence/">Supply Chain Intelligence</a> <a href="https://www.symphonyai.com/fr/retail-cpg/supply-chain-management/">Supply Chain Management</a> </div> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/demand-forecasting/" class="btn btn-primary" title="Performance de la demande"> <span>Performance de la demande</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/SupplyChainPerson.jpg" alt="Une femme en tenue de travail utilise une tablette pour v茅rifier l'inventaire dans une all茅e d'entrep么t, entour茅e de hautes 茅tag猫res remplies de bo卯tes." /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section block_BN002 bg-light-blue"> <div class="container"> <div class="block-caption"> <h4 class="heading-2 heading !mb-[48px]"> D茅couvrez la valeur de <b>SymphonyAI</b> </h4> <div> <a href="https://www.symphonyai.com/fr/retail-cpg/get-started/" class="btn btn-primary" title="Commencer" target="" > <span>Commencer</span> </a> </div> </div> </div> <video id="" class="bg-video" preload="none" muted playsinline loop poster="https://www.symphonyai.com/wp-content/uploads/GettyImages-1455547724-1.png"> <source src="https://player.vimeo.com/progressive_redirect/playback/880747859/rendition/720p/file.mp4?loc=external&signature=06cb6bd460d9a685f2f47c39ccb8ffac36e914aa5a565069eae088645e7085bd" type="video/mp4"> <source src="https://player.vimeo.com/progressive_redirect/playback/880747859/rendition/720p/file.mp4?loc=external&signature=06cb6bd460d9a685f2f47c39ccb8ffac36e914aa5a565069eae088645e7085bd" type="video/mp4" media="all and (max-width: 480px)"> Votre navigateur ne prend pas en charge la balise vid茅o. </video> </section></main> <footer class="symphonyai-footer p-[20px] font-sans relative z-[88] dark"> <div class="bg-sol-charcoal rounded-[32px] desktop:pt-[80px] pt-[64px] desktop:pb-[48px] pb-[40px] w-full"> <div class="container"> <div class="lg:grid lg:grid-cols-6 block desktop:gap-[24px] gap-[12px] desktop:mb-[24px]"> <div class="desktop:pr-[12px] md:col-span-1"> <div class="desktop:max-w-[315px] min-[992px]:max-w-[265px] max-w-max min-[992px]:mb-0 mb-[32px]"> <img class="w-auto md:h-[50px] h-[40px] desktop:mb-[25px] mb-[20px]" src="https://www.symphonyai.com/wp-content/uploads/symphonyai-white-logo.svg" alt=""> <h3 class="font-sans tracking-normal text-sol-white mb-[16px]">L'IA SaaS pour l'avenir des entreprises</h3> </div> </div> <div class="md:col-span-1 mb-[48px]"> <div id="navbar-footer" class="menu-footer-column-5-container"><ul id="symphonyai-footer-menu-col-5" class="menu"><li id="menu-item-63167" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-63167"><a href="https://www.symphonyai.com/fr/products/">Produits</a></li> </ul></div> </div> <div class="md:col-span-4"> <div class="sitemap-footer"> <div class="mb-[48px]"> <div id="navbar-footer" class="menu-footer-column-4-container"><ul id="symphonyai-footer-menu-col-1" class="menu"><li id="menu-item-38624" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-38624"><a href="https://www.symphonyai.com/fr/industries/">Industries</a> <ul class="sub-menu"> <li id="menu-item-62995" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62995"><a href="https://www.symphonyai.com/fr/industries/">Vue d'ensemble</a></li> <li id="menu-item-38625" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38625"><a href="https://www.symphonyai.com/fr/retail-cpg/">Commerce de d茅tail / CPG</a></li> <li id="menu-item-38626" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38626"><a href="https://www.symphonyai.com/fr/financial-services/">Services financiers</a></li> <li id="menu-item-62243" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62243"><a href="https://www.symphonyai.com/fr/trading-investing">N茅gocier et investir</a></li> <li id="menu-item-38627" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38627"><a href="https://www.symphonyai.com/fr/industrial/">Industriel</a></li> <li id="menu-item-38628" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38628"><a href="https://www.symphonyai.com/fr/media/">Les m茅dias</a></li> <li id="menu-item-38629" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38629"><a href="https://www.symphonyai.com/fr/itsm/">Informatique d'entreprise</a></li> </ul> </li> </ul></div> </div> <div class="mb-[48px] md:pl-[6px]"> <div id="navbar-footer" class="menu-footer-column-2-container"><ul id="symphonyai-footer-menu-col-2" class="menu"><li id="menu-item-52911" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-52911"><a href="https://www.symphonyai.com/fr/ai-strategy/">Strat茅gie en mati猫re d'IA</a> <ul class="sub-menu"> <li id="menu-item-62996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62996"><a href="https://www.symphonyai.com/fr/ai-strategy/">Vue d'ensemble</a></li> <li id="menu-item-38619" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-38619"><a href="https://www.symphonyai.com/fr/ai-strategy/ai-platform/">Eureka AI platform</a></li> <li id="menu-item-38621" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38621"><a href="https://www.symphonyai.com/fr/ai/generative-ai/">IA g茅n茅rative</a></li> <li id="menu-item-38622" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38622"><a href="https://www.symphonyai.com/fr/ai/predictive-ai/">L'IA pr茅dictive</a></li> </ul> </li> </ul></div> </div> <div class="mb-[48px] md:pl-[12px]"> <div id="navbar-footer" class="menu-footer-column-3-container"><ul id="symphonyai-footer-menu-col-3" class="menu"><li id="menu-item-48402" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-48402"><a href="/fr/resources">Ressources</a> <ul class="sub-menu"> <li id="menu-item-62997" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62997"><a href="https://www.symphonyai.com/fr/resources/">Toutes les ressources</a></li> <li id="menu-item-38631" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38631"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=analyst-report">Rapports d'analystes</a></li> <li id="menu-item-38632" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38632"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=blog">Blog</a></li> <li id="menu-item-49576" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49576"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=byline">Bylines</a></li> <li id="menu-item-38633" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38633"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=case-study">脡tudes de cas</a></li> <li id="menu-item-49581" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49581"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=data-sheet">Fiches techniques</a></li> <li id="menu-item-64994" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64994"><a href="https://www.symphonyai.com/fr/glossary/">Glossaire</a></li> <li id="menu-item-49580" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49580"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=podcast">Podcasts</a></li> <li id="menu-item-38635" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38635"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=video">Vid茅os</a></li> <li id="menu-item-38634" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38634"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=on-demand-webinar">Webinaires</a></li> <li id="menu-item-38636" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38636"><a href="https://www.symphonyai.com/fr/resources/?_sft_types=white-paper">Livres blancs</a></li> </ul> </li> </ul></div> </div> <div class="md:mb-[48px] mb-[94px] md:pl-[18px]"> <div id="navbar-footer" class="menu-footer-column-4-container"><ul id="symphonyai-footer-menu-col-4" class="menu"><li id="menu-item-38637" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-38637"><a href="https://www.symphonyai.com/fr/about">Entreprise</a> <ul class="sub-menu"> <li id="menu-item-38638" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38638"><a href="https://www.symphonyai.com/fr/about">A propos de nous</a></li> <li id="menu-item-62244" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62244"><a href="https://www.symphonyai.com/fr/whats-new/">Nouveaut茅s</a></li> <li id="menu-item-49617" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49617"><a href="https://www.symphonyai.com/fr/news/">Salle de presse</a></li> <li id="menu-item-38641" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38641"><a href="/fr/events">Ev茅nements</a></li> <li id="menu-item-64992" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64992"><a href="https://www.symphonyai.com/fr/customers/">Clients</a></li> <li id="menu-item-64993" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64993"><a href="https://www.symphonyai.com/fr/industry-recognition/">Reconnaissance</a></li> <li id="menu-item-38642" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38642"><a href="https://www.symphonyai.com/fr/partners">Partenaires</a></li> <li id="menu-item-38639" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38639"><a href="https://www.symphonyai.com/fr/about/leadership">Leadership</a></li> <li id="menu-item-38643" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38643"><a href="https://www.symphonyai.com/fr/careers">Carri猫res</a></li> <li id="menu-item-38644" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-38644"><a href="https://www.symphonyai.com/fr/contact-us">Contactez nous</a></li> </ul> </li> </ul></div> </div> </div> </div> </div> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script src="//cdn.jsdelivr.net/npm/alpinejs@3.x.x/dist/cdn.min.js" defer></script> <div x-data="{ industry: '', isTwoCol: '', layout: 'horizontal', position: 'footer' }" class="block-subscribe__horizontal bg-transparent lg:mb-[120px] lg:max-w-[645px]"> <div class="gform_heading" :class="layout == 'horizontal' ? isTwoCol ? industry == '' ? 'lg:max-w-[60%] lg:pr-[80px]' : 'lg:max-w-[40%]' : 'lg:max-w-[40%]' : ''"> <h5 class="gform_title dark:text-sol-white text-sol-charcoal mb-[20px]">Subscribe now</h5> </div> <div class="flex items-center gap-[10px]" :class="industry == '' ? position != 'footer' && layout != 'stacked' ? 'justify-end lg:max-w-[40%] w-full' : 'w-full' : ''"> <div class="flex items-center gap-[10px] w-full lg:flex-row flex-col"> <div class="dd gform_wrapper !px-0 lg:max-w-[200px]" :class="layout == 'horizontal' ? isTwoCol ? industry == '' ? 'w-full' : 'lg:w-1/2 w-full' : 'w-full' : 'w-full'">  <div class="gform-body gform_body w-full"> <div class="ginput_container ginput_container_select"> <select x-model="industry" name="input_1" id="input_7_1" class="large gfield_select"> <option value="" class="gf_placeholder">Choose an industry</option> <option value="Retail / CPG">Commerce de d茅tail / CPG</option> <option value="Financial Services">Services financiers</option> <option value="Industrial">Industriel</option> <option value="Media">Les m茅dias</option> <option value="Enterprise IT">Informatique d'entreprise</option> </select> </div> </div> </div> <div x-show="industry != '' && industry == 'Retail / CPG'" :class="layout === 'stacked' ? 'w-full [&_div]:w-full [&_input]:!w-full [&_form]:flex-col' : 'w-full [&_div]:w-full [&_input]:!w-full'"> <script> hbspt.forms.create({ region: "na1", portalId: "4544242", formId: "9d3bc7c8-ca76-43f3-831a-56f94a8e086f", onFormSubmit: function($form) { jQuery('.dd.gform_wrapper').hide(); } }); </script> </div> <div x-show="industry != '' && industry == 'Financial Services'" :class="layout === 'stacked' ? 'w-full [&_div]:w-full [&_input]:!w-full [&_form]:flex-col' : 'w-full [&_div]:w-full [&_input]:!w-full'"> <script> hbspt.forms.create({ region: "na1", portalId: "22739080", formId: "a16f039a-2c27-416a-ad43-30dfc790c9f0", onFormSubmit: function($form) { jQuery('.dd.gform_wrapper').hide(); } }); </script> </div> <div x-show="industry != '' && industry == 'Industrial'" :class="layout === 'stacked' ? 'w-full [&_div]:w-full [&_input]:!w-full [&_form]:flex-col' : 'w-full [&_div]:w-full [&_input]:!w-full'"> <script> hbspt.forms.create({ region: "na1", portalId: "2910746", formId: "7d27750a-2709-4e7a-bcaa-0087fab76335", onFormSubmit: function($form) { jQuery('.dd.gform_wrapper').hide(); } }); </script> </div> <div x-show="industry != '' && industry == 'Media'" :class="layout === 'stacked' ? 'w-full [&_div]:w-full [&_input]:!w-full [&_form]:flex-col' : 'w-full [&_div]:w-full [&_input]:!w-full'"> <script> hbspt.forms.create({ region: "na1", portalId: "8682958", formId: "c057f711-4dd7-4959-8bd6-38f09074be6c", onFormSubmit: function($form) { jQuery('.dd.gform_wrapper').hide(); } }); </script> </div> <div x-show="industry != '' && industry == 'Enterprise IT'" :class="layout === 'stacked' ? 'w-full [&_div]:w-full [&_input]:!w-full [&_form]:flex-col' : 'w-full [&_div]:w-full [&_input]:!w-full'"> <script> hbspt.forms.create({ region: "na1", portalId: "21750060", formId: "39292cc8-bbd0-4782-8cc8-380d3479e74d", onFormSubmit: function($form) { jQuery('.dd.gform_wrapper').hide(); } }); </script> </div> </div> </div> </div> <div class="grid md:grid-cols-6"> <div class="md:col-span-2"> <ul class="flex gap-[30px] list-none md:m-0 p-0 items-center mb-[25px]"> <li> <a class="duration-200 ease-in-out" href="https://www.linkedin.com/company/symphonyai/" target="_blank" aria-label="LinkedIn"> <svg class="w-[29px] h-[29px]" role="img" width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Ic么ne Svg</title> <path class="duration-200 ease-in-out hover:fill-sol-royal-blue" fill-rule="evenodd" clip-rule="evenodd" d="M31 35.999C33.762 35.999 36 33.761 36 30.999V4.99902C36 2.23702 33.762 -0.000976562 31 -0.000976562H5C2.239 -0.000976562 0 2.23702 0 4.99902V30.999C0 33.761 2.239 35.999 5 35.999H31ZM10.9992 12.9984H5.99916V29.9984H10.9992V12.9984ZM8.45616 10.9984H8.48416C10.0342 10.9984 10.9992 9.88544 10.9992 8.49744C10.9712 7.07844 10.0342 5.99844 8.51316 5.99844C6.99416 5.99844 5.99916 7.07844 5.99916 8.49744C5.99916 9.88644 6.96416 10.9984 8.45616 10.9984ZM24.9992 29.9984H29.9992L29.9982 20.2724C29.9982 15.2484 27.3152 12.9984 23.7372 12.9984C20.8492 12.9984 19.7202 14.4984 18.9992 15.6144V12.9984H13.9992V29.9984H18.9992V20.9984C18.9992 20.915 18.9979 20.8176 18.9966 20.7117C18.9899 20.1971 18.9807 19.4817 19.1002 19.1914C19.4942 18.2134 20.3062 17.2014 21.8072 17.2014C23.7742 17.2014 24.9992 18.7014 24.9992 20.8994V29.9984Z" fill="white" /> </svg> </a> </li> <li> <a class="duration-200 ease-in-out" href="https://www.youtube.com/@SymphonyAI" "footer-youtube"target ="_blank"> <svg class="w-[29px] h-[29px]" role="img" width="40" height="30" viewbox="0 0 40 30" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Ic么ne Svg</title> <path class="duration-200 ease-in-out hover:fill-sol-royal-blue" d="M38.8835 5.15527C38.5137 3.09351 36.7519 1.59204 34.7073 1.12329C31.6476 0.467773 25.9851 -0.000976562 19.8586 -0.000976562C13.7357 -0.000976562 7.9826 0.467773 4.91934 1.12329C2.87838 1.59204 1.11292 2.99829 0.743157 5.15527C0.369767 7.49902 0 10.7803 0 14.999C0 19.2178 0.369767 22.499 0.833787 24.8428C1.20718 26.9045 2.96901 28.406 5.00997 28.8748C8.25811 29.5303 13.8264 29.999 19.9529 29.999C26.0794 29.999 31.6476 29.5303 34.8958 28.8748C36.9367 28.406 38.6986 26.9998 39.072 24.8428C39.4417 22.499 39.9057 19.1226 40 14.999C39.8115 10.7803 39.3475 7.49902 38.8835 5.15527ZM14.8486 21.5615V8.43652L26.17 14.999L14.8486 21.5615Z" fill="white" /> </svg> </a> </li> <li class="glassdoor"> <a class="duration-200 ease-in-out" href="//www.glassdoor.com/Reviews/SymphonyAI-Reviews-E2376728.htm" target="_blank"> <svg class="w-[29px] h-[29px]" role="img" width="40" height="40" viewbox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Ic么ne Svg</title> <rect class="hover:fill-sol-royal-blue transition-colors duration-[.2s] ease-in-out" "bg"x ="0.25" y="0.25" width="39.5" height="39.5" rx="19.75" fill="white"></rect> <path class="duration-200 ease-in-out SvgLink__SvgLinkStyles__innerLogo" fill-rule="evenodd" clip-rule="evenodd" d="M20.8467 23.6872C20.8467 23.7539 20.9 23.8072 20.9667 23.8072H29.88C29.9467 23.8072 30 23.7539 30 23.6872V15.5406C30 13.5472 29.2867 11.9272 27.8467 10.7939C26.52 9.7539 24.5333 9.12723 21.88 9.00056C21.8133 8.9939 21.76 9.04723 21.76 9.1139V12.1872C21.76 12.2472 21.8067 12.2939 21.8667 12.3006C24.2 12.4539 25.9733 13.1472 25.9733 15.5806H20.9667C20.9 15.5806 20.8467 15.6339 20.8467 15.7006V23.6872ZM10 15.7006C10 15.6339 10.0533 15.5806 10.12 15.5806H19.0333C19.1 15.5806 19.1533 15.6339 19.1533 15.7006V23.8406C19.1533 25.8339 18.44 27.4539 17 28.5872C15.6733 29.6272 13.6867 30.2539 11.0333 30.3805C10.9667 30.3872 10.9133 30.3339 10.9133 30.2672V27.1939C10.9133 27.1339 10.96 27.0872 11.02 27.0805C13.3533 26.9272 15.1267 26.2339 15.1267 23.8005H10.12C10.0533 23.8005 10 23.7472 10 23.6805V15.7006Z" fill="black"></path> <rect class="SvgLink__SvgLinkStyles__border" x="0.25" y="0.25" width="39.5" height="39.5" rx="19.75" stroke="black" stroke-width="0.5"></rect> </svg> </a> </li> </ul> </div> <div class="md:col-span-4 menu__bottom"> <div class="text-paragraph text-sol-white md:!pl-[8px]"><p>En savoir plus sur <a href="https://saigroup.ai/" target="_blank" rel="noopener"><strong>SAIGroup</strong></a> et ses soci茅t茅s s艙urs <strong><a href="https://www.concertai.com/" target="_blank" rel="noopener">ConcertAI</a></strong> et <strong><a href="https://rhythmx.ai/" target="_blank" rel="noopener">RhythmX AI</a></strong>.</p> </div> </div> </div> <hr class="border-sol-white desktop:my-[48px] my-[32px] mx-0 border-t border-x-0 border-b-0 border-opacity-[.45]"> <div class="grid md:grid-cols-6"> <div class="md:col-span-2"> <div class="text-paragraph text-sol-white text-[14px]">2024 SymphonyAI</div> </div> <div class="md:col-span-4"> <ul class="text-paragraph legal__links md:!pl-[8px]"> <li class="relative after:content-['/'] after:absolute desktop:after:right-[-36px] after:right-[-16px] after:text-[#ffffff70] last:after:hidden"> <a href="https://www.symphonyai.com/fr/privacy-policy/" class="no-underline text-sol-white font-sans opacity-[.7] hover:opacity-[1] text-[14px]"> Politique de confidentialit茅 </a> </li> <li class="relative after:content-['/'] after:absolute desktop:after:right-[-36px] after:right-[-16px] after:text-[#ffffff70] last:after:hidden"> <a href="https://www.symphonyai.com/fr/security-trust/" class="no-underline text-sol-white font-sans opacity-[.7] hover:opacity-[1] text-[14px]"> S茅curit茅 et confiance </a> </li> <li class="relative after:content-['/'] after:absolute desktop:after:right-[-36px] after:right-[-16px] after:text-[#ffffff70] last:after:hidden"> <a href="https://www.symphonyai.com/fr/terms-conditions/" class="no-underline text-sol-white font-sans opacity-[.7] hover:opacity-[1] text-[14px]"> Conditions g茅n茅rales d'utilisation </a> </li> <li class="relative after:content-['/'] after:absolute desktop:after:right-[-36px] after:right-[-16px] after:text-[#ffffff70] last:after:hidden"> <a href="https://www.symphonyai.com/fr/legal-information/" class="no-underline text-sol-white font-sans opacity-[.7] hover:opacity-[1] text-[14px]"> Informations juridiques </a> </li> </ul> </div> </div> </div> </div> </footer> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.13.3" id="jquery-ui-datepicker-js"></script> <script type="text/javascript" id="jquery-ui-datepicker-js-after"> /* <![CDATA[ */ jQuery(function(jQuery){jQuery.datepicker.setDefaults({"closeText":"Close","currentText":"Today","monthNames":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthNamesShort":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"nextText":"Next","prevText":"Previous","dayNames":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"dayNamesShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"dayNamesMin":["S","M","T","W","T","F","S"],"dateFormat":"MM d, yy","firstDay":1,"isRTL":false});}); /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/all-vendors.js" id="all-vendors-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/js/baunfire-anim.js?ver=3.19.1" id="baunfire-anim-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/js/baunfire-navigation.js?ver=3.19.1" id="navigation-js-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/js/baunfire-main.js?ver=3.19.1" id="main-extend-js-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/gtb-sl002.js" id="gtb-sl002-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/nylon.js?ver=3.19.1" id="nylon-core-js"></script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/vendor.js?ver=3.19.1" id="nylon-vendor-js"></script> <script type="text/javascript" id="nylon-main-js-extra"> /* <![CDATA[ */ var theme = {"url":"https:\/\/www.symphonyai.com","ajaxurl":"https:\/\/www.symphonyai.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.symphonyai.com/wp-content/themes/symphonyai/assets/build/main.js?ver=3.19.1" id="nylon-main-js"></script> <script type="text/javascript" id="wpsp-script-frontend"></script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KJDM6DDJ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <aside data-wg-notranslate="" class="country-selector weglot-dropdown close_outside_click closed weglot-default wg-" tabindex="0" aria-expanded="false" aria-label="Language selected: French"><input id="wg6741fdc2d49787.25287988173237805051" class="weglot_choice" type="checkbox" name="menu"/><label data-l="fr" tabindex="-1" for="wg6741fdc2d49787.25287988173237805051" class="wgcurrent wg-li weglot-lang weglot-language flag-0 fr" data-code-language="fr" data-name-language="Fran莽ais"><span class="wglanguage-name">Fran莽ais</span></label><ul role="none"><li data-l="en" class="wg-li weglot-lang weglot-language flag-0 en" data-code-language="en" role="option"><a title="Language switcher : English" class="weglot-language-en" role="option" data-wg-notranslate="" href="https://www.symphonyai.com/retail-cpg/connected-retail/">English</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://www.symphonyai.com/de/retail-cpg/connected-retail/">Deutsch</a></li><li data-l="es" class="wg-li weglot-lang weglot-language flag-0 es" data-code-language="es" role="option"><a title="Language switcher : Spanish" class="weglot-language-es" role="option" data-wg-notranslate="" href="https://www.symphonyai.com/es/retail-cpg/connected-retail/">Espa帽ol</a></li></ul></aside> </body> </html>

CINXE.COM

Commerce de d茅tail connect茅 - SymphonyAI