CINXE.COM

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class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/equine/manure-and-nutrient-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-165" >Manure and Nutrient Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/equine/facilities-and-technology" class="main-menu__inner-link menu-link-level-2" data-menu="menu-168" >Facilities and Technology</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/equine/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-171" >Personal Safety </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/equine/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-174" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/animals-and-livestock/swine" class="main-menu__inner-link menu-link-level-1" data-menu="menu-195" >Swine</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Swine</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-195"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/animals-and-livestock/swine" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/production-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-198" >Production and Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/product-quality" class="main-menu__inner-link menu-link-level-2" data-menu="menu-201" >Product Quality</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/nutrition-and-feeding" class="main-menu__inner-link menu-link-level-2" data-menu="menu-204" >Nutrition and Feeding</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/health-and-care" class="main-menu__inner-link menu-link-level-2" data-menu="menu-207" >Health and Care</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/reproduction-and-genetics" class="main-menu__inner-link menu-link-level-2" data-menu="menu-210" >Reproduction and Genetics</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/manure-and-nutrient-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-213" >Manure and Nutrient Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/facilities-and-technology" class="main-menu__inner-link menu-link-level-2" data-menu="menu-216" >Facilities and Technology</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-219" >Personal Safety </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/swine/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-222" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/animals-and-livestock/goats" class="main-menu__inner-link menu-link-level-1" data-menu="menu-243" >Goats</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Goats</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-243"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/animals-and-livestock/goats" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/production-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-246" >Production and Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/product-quality" class="main-menu__inner-link menu-link-level-2" data-menu="menu-249" >Product Quality</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/nutrition-and-feeding" class="main-menu__inner-link menu-link-level-2" data-menu="menu-252" >Nutrition and Feeding</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/health-and-care" class="main-menu__inner-link menu-link-level-2" data-menu="menu-255" >Health and Care</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/reproduction-and-genetics" class="main-menu__inner-link menu-link-level-2" data-menu="menu-258" >Reproduction and Genetics</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/manure-and-nutrient-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-261" >Manure and Nutrient Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/facilities-and-technology" class="main-menu__inner-link menu-link-level-2" data-menu="menu-264" >Facilities and Technology</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-267" >Personal Safety </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/goats/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-270" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/animals-and-livestock/sheep" class="main-menu__inner-link menu-link-level-1" data-menu="menu-291" >Sheep</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Sheep</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-291"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/animals-and-livestock/sheep" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/production-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-294" >Production and Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/product-quality" class="main-menu__inner-link menu-link-level-2" data-menu="menu-297" >Product Quality</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/nutrition-and-feeding" class="main-menu__inner-link menu-link-level-2" data-menu="menu-300" >Nutrition and Feeding</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/health-and-care" class="main-menu__inner-link menu-link-level-2" data-menu="menu-303" >Health and Care</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/reproduction-and-genetics" class="main-menu__inner-link menu-link-level-2" data-menu="menu-306" >Reproduction and Genetics</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/manure-and-nutrient-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-309" >Manure and Nutrient Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/facilities-and-technology" class="main-menu__inner-link menu-link-level-2" data-menu="menu-312" >Facilities and Technology</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-315" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/sheep/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-318" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas" class="main-menu__inner-link menu-link-level-1" data-menu="menu-339" >Llamas and Alpacas</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Llamas and Alpacas</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-339"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas/nutrition-and-feeding" class="main-menu__inner-link menu-link-level-2" data-menu="menu-348" >Nutrition and Feeding</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas/health-and-care" class="main-menu__inner-link menu-link-level-2" data-menu="menu-351" >Health and Care</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas/manure-and-nutrient-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-357" >Manure and Nutrient Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas/facilities-and-technology" class="main-menu__inner-link menu-link-level-2" data-menu="menu-360" >Facilities and Technology</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/llamas-and-alpacas/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-366" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/animals-and-livestock/canine" class="main-menu__inner-link menu-link-level-1" data-menu="menu-2608" >Canine</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Canine</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-2608"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/animals-and-livestock/canine" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/canine/nutrition-and-feeding" class="main-menu__inner-link menu-link-level-2" data-menu="menu-2611" >Nutrition and Feeding</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/canine/behavior-and-welfare" class="main-menu__inner-link menu-link-level-2" data-menu="menu-2614" >Behavior and Welfare</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/canine/health-and-care" class="main-menu__inner-link menu-link-level-2" data-menu="menu-2617" >Health and Care</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/animals-and-livestock/canine/reproduction-and-genetics" class="main-menu__inner-link menu-link-level-2" data-menu="menu-2620" >Reproduction and Genetics</a> </div></li> </ul></div></div></li> </ul></div></div></li> <li class="main-menu__item  main-menu__item--parent level0"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops" class="main-menu__link menu-link-level-0" data-menu="menu-387" >Forage and Food Crops </a> </div><div data-role="content" class="menu-item"><div class="menu-title"><div class="back" data-role="back"><span>Forage and Food Crops </span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div> <div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level1" data-menu="menu-387"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level1 1"> <a href="https://extension.psu.edu/forage-and-food-crops" class="main-menu__inner-link menu-link-level-0" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops" class="main-menu__inner-link menu-link-level-1" data-menu="menu-390" >Agronomic Crops</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Agronomic Crops</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-390"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-393" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/species-and-varieties" class="main-menu__inner-link menu-link-level-2" data-menu="menu-396" >Species and Varieties</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/soil-fertility-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-399" >Soil Fertility and Management </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-402" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/weed-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-405" >Weed Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/organic-production" class="main-menu__inner-link menu-link-level-2" data-menu="menu-408" >Organic Production</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/sustainable-agriculture" class="main-menu__inner-link menu-link-level-2" data-menu="menu-411" >Sustainable Agriculture</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-414" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/agronomic-crops/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-417" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops" class="main-menu__inner-link menu-link-level-1" data-menu="menu-438" >Cover Crops</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Cover Crops</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-438"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-441" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/species-and-varieties" class="main-menu__inner-link menu-link-level-2" data-menu="menu-444" >Species and Varieties</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/soil-fertility-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-447" >Soil Fertility and Management </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-450" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/weed-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-453" >Weed Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/organic-production" class="main-menu__inner-link menu-link-level-2" data-menu="menu-456" >Organic Production</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/sustainable-agriculture" class="main-menu__inner-link menu-link-level-2" data-menu="menu-459" >Sustainable Agriculture</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-462" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/cover-crops/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-465" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/forages" class="main-menu__inner-link menu-link-level-1" data-menu="menu-483" >Forages</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Forages</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-483"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/forages" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-486" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/species-and-varieties" class="main-menu__inner-link menu-link-level-2" data-menu="menu-489" >Species and Varieties</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/soil-fertility-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-492" >Soil Fertility and Management </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/forage-quality-and-testing" class="main-menu__inner-link menu-link-level-2" data-menu="menu-495" >Forage Quality and Testing</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-498" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/weed-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-501" >Weed Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/organic-production" class="main-menu__inner-link menu-link-level-2" data-menu="menu-504" >Organic Production</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/sustainable-agriculture" class="main-menu__inner-link menu-link-level-2" data-menu="menu-507" >Sustainable Agriculture</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-510" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/forages/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-513" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/fruit" class="main-menu__inner-link menu-link-level-1" data-menu="menu-537" >Fruit</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Fruit</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-537"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/fruit" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-540" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/cultivars-and-rootstocks" class="main-menu__inner-link menu-link-level-2" data-menu="menu-543" >Cultivars and Rootstocks</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/soil-fertility-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-546" >Soil Fertility and Management </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-549" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/weed-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-552" >Weed Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/organic-production" class="main-menu__inner-link menu-link-level-2" data-menu="menu-555" >Organic Production</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/sustainable-agriculture" class="main-menu__inner-link menu-link-level-2" data-menu="menu-558" >Sustainable Agriculture</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-561" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/fruit/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-564" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms" class="main-menu__inner-link menu-link-level-1" data-menu="menu-636" >Mushrooms</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Mushrooms</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-636"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-639" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms/substrate-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-645" >Substrate Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-648" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms/food-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-651" >Food Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/mushrooms/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-657" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables" class="main-menu__inner-link menu-link-level-1" data-menu="menu-585" >Vegetables</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Vegetables</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-585"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-588" >Production and Harvesting</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/species-and-varieties" class="main-menu__inner-link menu-link-level-2" data-menu="menu-591" >Species and Varieties</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/soil-fertility-and-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-594" >Soil Fertility and Management </a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-597" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/weed-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-600" >Weed Management</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/organic-production" class="main-menu__inner-link menu-link-level-2" data-menu="menu-603" >Organic Production</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/sustainable-agriculture" class="main-menu__inner-link menu-link-level-2" data-menu="menu-606" >Sustainable Agriculture</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/personal-safety" class="main-menu__inner-link menu-link-level-2" data-menu="menu-609" >Personal Safety</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/forage-and-food-crops/vegetables/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-612" >Business Management</a> </div></li> </ul></div></div></li> </ul></div></div></li> <li class="main-menu__item  main-menu__item--parent level0"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping" class="main-menu__link menu-link-level-0" data-menu="menu-675" >Trees, Lawns, and Landscaping</a> </div><div data-role="content" class="menu-item"><div class="menu-title"><div class="back" data-role="back"><span>Trees, Lawns, and Landscaping</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div> <div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level1" data-menu="menu-675"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level1 1"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping" class="main-menu__inner-link menu-link-level-0" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/aquatic-plants-and-algae" class="main-menu__inner-link menu-link-level-1" data-menu="menu-2431" >Aquatic Plants and Algae</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Aquatic Plants and Algae</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-2431"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/aquatic-plants-and-algae" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/aquatic-plants-and-algae/species-and-varieties" class="main-menu__inner-link menu-link-level-2" data-menu="menu-828" >Species and Varieties</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/aquatic-plants-and-algae/pests-and-diseases" class="main-menu__inner-link menu-link-level-2" data-menu="menu-831" >Pests and Diseases</a> </div></li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/aquatic-plants-and-algae/business-management" class="main-menu__inner-link menu-link-level-2" data-menu="menu-837" >Business Management</a> </div></li> </ul></div></div></li> <li class="main-menu__inner-item main-menu__inner-item--level1 level1 main-menu__inner-item--parent"><div data-role="title" class="parent-category-title"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/christmas-trees" class="main-menu__inner-link menu-link-level-1" data-menu="menu-2434" >Christmas Trees</a> </div> <div data-role="content" class="menu-item"><div class="menu-title"><div data-role="back" class="back"><span>Christmas Trees</span></div><div class="close-menu" data-action="toggle-nav"><span>Close</span></div></div><div class="menu-content"> <ul class="main-menu__inner-list main-menu__inner-list--level2" data-menu="menu-2434"> <li class="main-menu__inner-item main-menu__inner-item--all view-all main-menu__inner-item--level2 2"> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/christmas-trees" class="main-menu__inner-link menu-link-level-1" >View All</a> </li> <li class="main-menu__inner-item main-menu__inner-item--level2 level2 no-children"><div data-role="title" class=""> <a href="https://extension.psu.edu/trees-lawns-and-landscaping/christmas-trees/production-and-harvesting" class="main-menu__inner-link menu-link-level-2" data-menu="menu-909" >Production and Harvesting</a> </div></li> <li 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Comprehensive information is available on value-added agriculture, organic produce, and social media and internet marketing.</p> <h2>Agricultural Marketing</h2> <p>Marketing is an important component for the success of agricultural businesses. With effective agricultural marketing, farmers can increase profits, boost sales, and reach out to more customers. The first step to successfully <a href="https://extension.psu.edu/food-for-profit-marketing-your-food-product">market food products</a> is knowing your customers. <a href="https://extension.psu.edu/marketing-research-basics-identifying-your-target-market">Researching the target market</a> gives you the ability to uncover many details about a consumer before you start communicating with them.</p> <p>Making the most of that research – and using it to interpret what consumers need – is integral for a winning agricultural marketing and sales effort. The data gathered can be utilized to create beneficial strategies that reach the right market. <a href="https://extension.psu.edu/organic-production-and-marketing">Organic production and marketing</a>, for instance, is a strategy that can add value to a new agribusiness and set it apart.</p> <p>Many farmers choose to market their products directly to customers at farmers’ markets, fairs, and roadside stands. Compared to selling wholesale, <a href="https://extension.psu.edu/direct-marketing-where-to-begin">direct marketing</a> allows a higher degree of flexibility and control.</p> <p>On this page, find information on the marketing of agriculture products. Discover how to design and implement marketing strategies for <a href="https://extension.psu.edu/marketing-value-added-products">value-added products</a> and <a href="https://extension.psu.edu/marketing-your-agritourism-business">agritourism businesses</a>. For practical tips and best practices, join the <a href="https://extension.psu.edu/under-the-ground">Under the Ground</a> workshop, as well as the <a href="https://extension.psu.edu/food-for-profit-online">Food for Profit</a> online course.</p> <h2>Pricing and Selling Farm Products</h2> <p>When running a seasonal business, adjusting the sales strategy throughout the year can prove beneficial for bringing in income while meeting customers’ needs. Strategies to diversify the farm’s income and <a href="https://extension.psu.edu/growth-strategy-year-round-sales-for-farm-and-food-businesses">achieve year-round sales</a> include season extension, crop diversification, and value-added products.</p> <p><a href="https://extension.psu.edu/product-pricing-what-do-i-charge">Choosing the right price</a> for each product, however, can be challenging. Pricing is an <a href="https://extension.psu.edu/food-for-profit-price-and-pricing">important strategic process</a> that helps determine what price to attach to a product. Many agribusiness professionals utilize a combination of various <a href="https://extension.psu.edu/product-pricing-choosing-a-pricing-method">product pricing methods</a>, such as target return pricing, psychological pricing, and subscription pricing.</p> <p>Use Penn State Extension’s <a href="https://extension.psu.edu/food-for-profit-price-and-pricing-worksheet">Price and Pricing worksheet</a> to estimate the number of units that must be sold to achieve a profitable sales goal. In addition, consider the <a href="https://extension.psu.edu/strategies-for-successful-selling">Strategies for Successful Selling</a> workshop and learn to improve sales pricing and in-depth winter sales strategies.</p> <h2>Online Marketing and Sales for Farm Businesses</h2> <p>In the United States, 90% of the adult population is online. This is why creating a sound digital marketing strategy – and <a href="https://extension.psu.edu/optimize-your-online-presence">optimizing your online presence</a> – is essential. In addition, with the increased growth of e-commerce, the need for farms and agribusinesses to <a href="https://extension.psu.edu/management-considerations-for-implementing-e-commerce-in-a-food-or-farm-business">implement e-commerce</a> into their farm marketing plan has become crucial.</p> <p>Sales of agricultural products through e-commerce can <a href="https://extension.psu.edu/e-commerce-for-ag-business-advantages-and-challenges">facilitate advantages</a> such as market outlet diversification, expanded customer base, and customer convenience. More to that, it allows for collecting valuable data on product sales and customers that can be used to fine-tune and improve the customers’ online experience.</p> <p>In this section, access Penn State’s video series on <a href="https://extension.psu.edu/online-ordering-systems-for-small-businesses">online sales management</a> to learn more about designing your online store, as well as picking and packing orders efficiently. Information on understanding different <a href="https://extension.psu.edu/e-commerce-payment-methods">e-commerce payment</a> methods is also available.</p> <h2>Marketing on Farm Markets</h2> <p>Farm markets provide a profitable and convenient way for local farmers to sell their products. When selling at farm markets, differentiating your products can make a big difference. An attractive display provides several benefits, including attracting customers, announcing a sale, and promoting slow-moving items.</p> <p>To create an <a href="https://extension.psu.edu/creating-effective-displays">effective product display</a>, consider your goals, budget, and theme. Good visual merchandising is further based on elements such as balance, focal point, color, and lighting. Explore hands-on strategies for farmers’ markets and roadside stands with Penn State Extension’s <a href="https://extension.psu.edu/retail-farm-market-school">Retail Farm Market School</a>. This online course will teach participants how to use produce science best practices, handle products, and implement merchandising and customer service strategies. A <a href="https://extension.psu.edu/farmers-market-managers-conference">Farmers Market Managers Conference</a> is available, as well.</p></div> </div><div class="columns"><div class="sidebar sidebar-main"> <div class="block filter" id="layered-filter-block" data-mage-init='{"collapsible":{"openedState": "active", "collapsible": true, "active": false, "collateral": { "openedState": "filter-active", "element": "body" } }}'> <div class="block-title filter-title" data-count="0"><strong data-role="title">Narrow By</strong></div><div class="block-content filter-content"> <strong role="heading" aria-level="2" class="block-subtitle filter-subtitle">Narrow By:</strong> <div class="filter-options" id="narrow-by-list" data-role="content" data-mage-init='{"accordion":{"openedState": "active", "collapsible": true, "active": [0,1,2], "multipleCollapsible": true}}'> <div data-role="collapsible" class="filter-options-item"><div data-role="title" class="filter-options-title">Education Format</div><div 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2x,https://extension.psu.edu/media/catalog/product/e/a/ea8ab39bd9d9d43458a6001e141a67c9.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/e/a/ea8ab39bd9d9d43458a6001e141a67c9.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Crafting a Strong Value Proposition for Retail Farm Markets"/></span></span> <style>.product-image-container-6892067b36054d2a68 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6892067b36054d2a68 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6892067b36054d2a68 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/crafting-a-strong-value-proposition-for-retail-farm-markets">Crafting a Strong Value Proposition for Retail Farm Markets</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Brian F. Moyer</span></div> </div> <div class="product-short-description">A well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_36967" data-container="product-list"> <a href="https://extension.psu.edu/considerations-for-selecting-a-point-of-sale-pos-system" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-36967-67b36054d3de0"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/1/7/17f48e89baaa64beb7c431b0ebc9c4a0.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/1/7/17f48e89baaa64beb7c431b0ebc9c4a0.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/1/7/17f48e89baaa64beb7c431b0ebc9c4a0.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Image: David/AdobeStock"/></span></span> <style>.product-image-container-3696767b36054d3de0 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3696767b36054d3de0 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3696767b36054d3de0 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/considerations-for-selecting-a-point-of-sale-pos-system">Considerations for Selecting a Point-of-Sale (POS) System</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse</span></div> </div> <div class="product-short-description">Modern point-of-sale systems perform functions beyond simple facilitation of cash transactions. System hardware and software offer the ability to accept multiple payment methods, manage customer data, and enhance efficiency.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_67783" data-container="product-list"> <a href="https://extension.psu.edu/social-media-influencer-marketing-for-farm-businesses" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-67783-67b36054d5177"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/e/8/e8f83a7ac881ebb49e92306cd2df329d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/e/8/e8f83a7ac881ebb49e92306cd2df329d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/e/8/e8f83a7ac881ebb49e92306cd2df329d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Image: Pixabay/DiggityMarketing"/></span></span> <style>.product-image-container-6778367b36054d5177 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6778367b36054d5177 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6778367b36054d5177 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/social-media-influencer-marketing-for-farm-businesses">Social Media Influencer Marketing for Farm Businesses</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse, Alaina Boyd</span></div> </div> <div class="product-short-description">Influencer marketing can be an effective way for your farm business to reach interested and receptive consumers and drive sales.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_67633" data-container="product-list"> <a href="https://extension.psu.edu/women-in-agriculture-networking-lunch" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-67633-67b36054d6460"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/b/3/b3471d865dd0b23f1ae0c465120a53de.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/b/3/b3471d865dd0b23f1ae0c465120a53de.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/b/3/b3471d865dd0b23f1ae0c465120a53de.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Women in Agriculture Networking Lunch"/></span></span> <style>.product-image-container-6763367b36054d6460 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6763367b36054d6460 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6763367b36054d6460 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="811"></span> Workshops</div> <div class="price-box price-final_price" data-role="priceBox" data-product-id="67633" data-price-box="product-id-67633"> <p class="minimal-price"> <span class="price-container price-final_price tax weee" > <span class="price-label"></span> <span id="from-67633" data-price-amount="0" data-price-type="" class="price-wrapper " ><span class="price"></span></span> </span> </p></div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/women-in-agriculture-networking-lunch">Women in Agriculture Networking Lunch</a></h5><div class="product-attributes"> </div> <div class="product-short-description">Network with women in agriculture, explore county resources, address business challenges, and collaborate on future programs in this engaging and supportive no-cost session.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_67171" data-container="product-list"> <a href="https://extension.psu.edu/improve-your-email-marketing-performance" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-67171-67b36054d8a30"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/7/9/796e932aa31840debfeb33047380caf1.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/7/9/796e932aa31840debfeb33047380caf1.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/7/9/796e932aa31840debfeb33047380caf1.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Image: brett-jordon/Unsplash.com"/></span></span> <style>.product-image-container-6717167b36054d8a30 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6717167b36054d8a30 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6717167b36054d8a30 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/improve-your-email-marketing-performance">Improve Your Email Marketing Performance</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse</span></div> </div> <div class="product-short-description">Email continues to be a key marketing tool for farm and ag businesses. Ensure email marketing effectiveness through the tips in this article.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_66808" data-container="product-list"> <a href="https://extension.psu.edu/email-marketing-strategies-for-farm-businesses" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-66808-67b36054d9afc"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/8/3/835d2e71e8064b597c2e78e386621173.png?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/8/3/835d2e71e8064b597c2e78e386621173.png?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/8/3/835d2e71e8064b597c2e78e386621173.png?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Email Marketing Strategies for Farm Businesses"/></span></span> <style>.product-image-container-6680867b36054d9afc { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6680867b36054d9afc span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6680867b36054d9afc span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/email-marketing-strategies-for-farm-businesses">Email Marketing Strategies for Farm Businesses</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Brian F. Moyer</span></div> </div> <div class="product-short-description">Email marketing is still considered one of the most effective marketing tools. However, email marketing requires a strategy.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_35941" data-container="product-list"> <a href="https://extension.psu.edu/overcoming-consumer-barriers-to-online-purchasing" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-35941-67b36054dab66"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/7/c/7c40f928d94ce3aebb980cc47896bd24.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/7/c/7c40f928d94ce3aebb980cc47896bd24.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/7/c/7c40f928d94ce3aebb980cc47896bd24.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Photo: Bigstock.com/TeroVesalainen"/></span></span> <style>.product-image-container-3594167b36054dab66 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3594167b36054dab66 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3594167b36054dab66 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/overcoming-consumer-barriers-to-online-purchasing">Overcoming Consumer Barriers to Online Purchasing</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse</span></div> </div> <div class="product-short-description">Consumer concerns about online shopping continue to exist, deterring more widespread use. To counter these concerns, there are several steps that businesses can take to enhance their online presence and encourage online purchasing.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_35211" data-container="product-list"> <a href="https://extension.psu.edu/responding-to-customers-effectively-online" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-35211-67b36054dbccf"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8633.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8633.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8633.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Responding to Customers Effectively Online"/></span></span> <style>.product-image-container-3521167b36054dbccf { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3521167b36054dbccf span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3521167b36054dbccf span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="809"></span> Videos</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/responding-to-customers-effectively-online">Responding to Customers Effectively Online</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse</span></div> <div class='attribute length'><span class='label'>Length </span><span class='value'>5:37</span></div> </div> <div class="product-short-description">Responding to online customer communications is a critical component of your business’s online customer care. This video highlights key aspects to ensure high quality interactions.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_35193" data-container="product-list"> <a href="https://extension.psu.edu/produccion-de-pimiento" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-35193-67b36054dcf27"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/f/0/f0020e32752b3820cfffcfbc8b391691_2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/f/0/f0020e32752b3820cfffcfbc8b391691_2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/f/0/f0020e32752b3820cfffcfbc8b391691_2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Producción de pimiento"/></span></span> <style>.product-image-container-3519367b36054dcf27 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3519367b36054dcf27 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3519367b36054dcf27 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/produccion-de-pimiento">Producción de pimiento</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Michael Orzolek, Ph.D., Lynn Kime, R. Matthew Harsh</span></div> </div> <div class="product-short-description">Los pimientos se prestan bien para la producción agrícola a pequeña escala y a tiempo parcial.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64936" data-container="product-list"> <a href="https://extension.psu.edu/agritourism-highlighted-at-starting-and-improving-farms-conference" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64936-67b36054de187"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/8/6/868361559630cca826d2b652b2af114d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/8/6/868361559630cca826d2b652b2af114d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/8/6/868361559630cca826d2b652b2af114d.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Agritourism Highlighted at Starting and Improving Farms Conference"/></span></span> <style>.product-image-container-6493667b36054de187 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6493667b36054de187 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6493667b36054de187 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="805"></span> News</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/agritourism-highlighted-at-starting-and-improving-farms-conference">Agritourism Highlighted at Starting and Improving Farms Conference</a></h5><div class="product-attributes"> <div class='attribute publish_date'><span class='label'>Date Posted </span><span class='value'>9/17/2024</span></div> </div> <div class="product-short-description">Agritourism was a focus at the recent Starting and Improving Farms Conference. Attendees participated in a tour of three agritourism operations and heard speakers share information and best practices on regulations, marketing, and social media.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64873" data-container="product-list"> <a href="https://extension.psu.edu/u-s-agritourism-and-direct-to-consumer-sales-census-update" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64873-67b36054df4ef"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/e/d/ed319e9f4b13fb674c3e0c705b981ce7.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/e/d/ed319e9f4b13fb674c3e0c705b981ce7.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/e/d/ed319e9f4b13fb674c3e0c705b981ce7.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Source: Claudia Schmidt"/></span></span> <style>.product-image-container-6487367b36054df4ef { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6487367b36054df4ef span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6487367b36054df4ef span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="805"></span> News</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/u-s-agritourism-and-direct-to-consumer-sales-census-update">U.S. Agritourism and Direct-to-Consumer Sales Census Update</a></h5><div class="product-attributes"> <div class='attribute publish_date'><span class='label'>Date Posted </span><span class='value'>9/16/2024</span></div> </div> <div class="product-short-description">Of the 1.9 million U.S. farms estimated in the 2022 Census of Agriculture, 1.5% reported being engaged in agritourism and 6% had direct-to-consumer sales.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64834" data-container="product-list"> <a href="https://extension.psu.edu/behind-the-data-on-agritourism-and-direct-sales-in-the-united-states" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64834-67b36054e07ec"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/3/c/3cba947a17ffea2b811f79ecf9a1e21f.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/3/c/3cba947a17ffea2b811f79ecf9a1e21f.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/3/c/3cba947a17ffea2b811f79ecf9a1e21f.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Source: Claudia Schmidt"/></span></span> <style>.product-image-container-6483467b36054e07ec { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6483467b36054e07ec span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6483467b36054e07ec span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="805"></span> News</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/behind-the-data-on-agritourism-and-direct-sales-in-the-united-states">Behind the Data on Agritourism and Direct Sales in the United States</a></h5><div class="product-attributes"> <div class='attribute publish_date'><span class='label'>Date Posted </span><span class='value'>9/16/2024</span></div> </div> <div class="product-short-description">A new journal article highlights inconsistencies in how agritourism and direct sales are defined and measured in the United States.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_35913" data-container="product-list"> <a href="https://extension.psu.edu/9-tips-for-selling-and-succeeding-at-produce-auctions" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-35913-67b36054e1b4c"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8888.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8888.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8888.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Cherry tomatoes at a produce auction / Image Credit: Miranda Harple"/></span></span> <style>.product-image-container-3591367b36054e1b4c { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3591367b36054e1b4c span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3591367b36054e1b4c span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/9-tips-for-selling-and-succeeding-at-produce-auctions">9 Tips for Selling and Succeeding at Produce Auctions</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Jeffrey Stoltzfus, Becky Chalupa</span></div> </div> <div class="product-short-description">These tips provide guidance for growers looking to get started selling at produce auctions.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64627" data-container="product-list"> <a href="https://extension.psu.edu/10-common-marketing-mistakes" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64627-67b36054e2e10"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/c/7/c74f8e7be54a9dfe7731e68439888a78.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/c/7/c74f8e7be54a9dfe7731e68439888a78.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/c/7/c74f8e7be54a9dfe7731e68439888a78.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="10 Common Marketing Mistakes"/></span></span> <style>.product-image-container-6462767b36054e2e10 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6462767b36054e2e10 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6462767b36054e2e10 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/10-common-marketing-mistakes">10 Common Marketing Mistakes</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Brian F. Moyer</span></div> </div> <div class="product-short-description">We want to make sure we are making the most of our marketing efforts, but there are several common mistakes that can hinder success.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64330" data-container="product-list"> <a href="https://extension.psu.edu/creating-an-inclusive-agritourism-experience" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64330-67b36054e3f5c"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/9/0/90f0f9d1c6caeed048002cffaec01335.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/9/0/90f0f9d1c6caeed048002cffaec01335.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/9/0/90f0f9d1c6caeed048002cffaec01335.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Source: Yomex Owo on Unsplash"/></span></span> <style>.product-image-container-6433067b36054e3f5c { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6433067b36054e3f5c span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6433067b36054e3f5c span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/creating-an-inclusive-agritourism-experience">Creating an Inclusive Agritourism Experience</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Claudia Schmidt, Kathy Kelley, Ph.D.</span></div> </div> <div class="product-short-description">In this article, we discuss strategies for making agritourism farms more accessible to visitors with disabilities.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_64282" data-container="product-list"> <a href="https://extension.psu.edu/service-animals-on-agritourism-operations" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-64282-67b36054e4fa7"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/9/d/9d93b8c86ee6de5ecd68fa5cb913621b.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/9/d/9d93b8c86ee6de5ecd68fa5cb913621b.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/9/d/9d93b8c86ee6de5ecd68fa5cb913621b.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Source: Andy Luo on Unsplash"/></span></span> <style>.product-image-container-6428267b36054e4fa7 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6428267b36054e4fa7 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6428267b36054e4fa7 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/service-animals-on-agritourism-operations">Service Animals on Agritourism Operations</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Claudia Schmidt, Abby Hodder, Jackie Schweichler, Nancy Dreschel</span></div> </div> <div class="product-short-description">Implementing a visitor code of conduct and accommodations for pets and service dogs on agritourism farms enhances accessibility and inclusion.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_35435" data-container="product-list"> <a href="https://extension.psu.edu/elaboracion-de-un-plan-de-negocio" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-35435-67b36054e6248"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/e/0/e0429e6f75084880f064a7caed0b9705.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/e/0/e0429e6f75084880f064a7caed0b9705.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/e/0/e0429e6f75084880f064a7caed0b9705.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Elaboración de un Plan de Negocio"/></span></span> <style>.product-image-container-3543567b36054e6248 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3543567b36054e6248 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3543567b36054e6248 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/elaboracion-de-un-plan-de-negocio">Elaboración de un Plan de Negocio</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Lynn Kime</span></div> </div> <div class="product-short-description">Una tarea importante al iniciar una nueva empresa es elaborar un plan de negocios que sea una "hoja de ruta" para guiar el futuro del negocio o la empresa.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_62535" data-container="product-list"> <a href="https://extension.psu.edu/value-added-agriculture-enhancing-farm-opportunities" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-62535-67b36054e7433"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/5/0/50e5b5ad42fa29befc9bcb0168b1e8f3.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/5/0/50e5b5ad42fa29befc9bcb0168b1e8f3.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/5/0/50e5b5ad42fa29befc9bcb0168b1e8f3.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Image credit: Unsplash/Hannah-Cole"/></span></span> <style>.product-image-container-6253567b36054e7433 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6253567b36054e7433 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6253567b36054e7433 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/value-added-agriculture-enhancing-farm-opportunities">Value-Added Agriculture: Enhancing Farm Opportunities</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse, Jeffrey Hyde, Ph.D., Lynn Kime</span></div> </div> <div class="product-short-description">Value-added agriculture offers important benefits for farmers interested in diversification of their farm operations. This article provides an overview of value-added agriculture and tips for getting started.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_62496" data-container="product-list"> <a href="https://extension.psu.edu/women-in-dairy-conference" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-62496-67b36054e84a0"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/f/e/fe519c5dce96dd7f3550e94c1f2f2972.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/f/e/fe519c5dce96dd7f3550e94c1f2f2972.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/f/e/fe519c5dce96dd7f3550e94c1f2f2972.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Women in Dairy Conference"/></span></span> <style>.product-image-container-6249667b36054e84a0 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6249667b36054e84a0 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6249667b36054e84a0 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="802"></span> Conferences</div> <div class="price-box price-final_price" data-role="priceBox" data-product-id="62496" data-price-box="product-id-62496"> <p class="minimal-price"> <span class="price-container price-final_price tax weee" > <span class="price-label"></span> <span id="from-62496" data-price-amount="0" data-price-type="" class="price-wrapper " ><span class="price"></span></span> </span> </p></div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/women-in-dairy-conference">Women in Dairy Conference</a></h5><div class="product-attributes"> <div class='attribute length'><span class='label'>Length </span><span class='value'>7 hours</span></div> </div> <div class="product-short-description">Learn and network at this exciting conference for women in the dairy industry!</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_5087" data-container="product-list"> <a href="https://extension.psu.edu/starting-or-diversifying-an-agricultural-business" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-5087-67b36054ea893"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/3/4/345cee3ce1f4d395a0cc810df46ac712.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/3/4/345cee3ce1f4d395a0cc810df46ac712.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/3/4/345cee3ce1f4d395a0cc810df46ac712.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Starting or Diversifying an Agricultural Business"/></span></span> <style>.product-image-container-508767b36054ea893 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-508767b36054ea893 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-508767b36054ea893 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/starting-or-diversifying-an-agricultural-business">Starting or Diversifying an Agricultural Business</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse, Lynn Kime</span></div> </div> <div class="product-short-description">Small-scale farming can be a very satisfying lifestyle, but to be financially successful you also need to view your operation as a business.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_34795" data-container="product-list"> <a href="https://extension.psu.edu/10-ideas-for-instagram-content-for-when-you-feel-stuck" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-34795-67b36054eb947"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/b/c/bc26472c0d4a0cc198c590df23612052.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/b/c/bc26472c0d4a0cc198c590df23612052.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/b/c/bc26472c0d4a0cc198c590df23612052.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Photo by Oleg Mangi"/></span></span> <style>.product-image-container-3479567b36054eb947 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3479567b36054eb947 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3479567b36054eb947 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/10-ideas-for-instagram-content-for-when-you-feel-stuck">10 Ideas for Instagram Content for When You Feel Stuck</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Miranda Harple</span></div> </div> <div class="product-short-description">Generating fresh content is hard for any size business – here are some prompts to keep the creative ideas flowing.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_34442" data-container="product-list"> <a href="https://extension.psu.edu/online-customer-care" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-34442-67b36054ec998"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8236.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8236.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/i/m/image_3777_1_2_1_262_1_23_1_28_2_11_2_2_2_38_1_94_7_2_24_46_6_414_49_21_45_2_25_15_1_9_1_18_9_6_5_1_21_3_29_8_2_1_13_5_1_8236.jpg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Online Customer Care"/></span></span> <style>.product-image-container-3444267b36054ec998 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3444267b36054ec998 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3444267b36054ec998 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="809"></span> Videos</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/online-customer-care">Online Customer Care</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse</span></div> <div class='attribute length'><span class='label'>Length </span><span class='value'>5:56</span></div> </div> <div class="product-short-description">The care you provide to consumers online is crucial. This video discusses elements businesses should address to ensure superb online customer care.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_34767" data-container="product-list"> <a href="https://extension.psu.edu/8-tips-for-buying-at-the-produce-auction" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-34767-67b36054eda7d"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/d/2/d2d95a0ec705fbd367fcde1d39675db2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/d/2/d2d95a0ec705fbd367fcde1d39675db2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/d/2/d2d95a0ec705fbd367fcde1d39675db2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Buyers and growers gather at the Oxford Produce Auction"/></span></span> <style>.product-image-container-3476767b36054eda7d { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3476767b36054eda7d span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3476767b36054eda7d span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/8-tips-for-buying-at-the-produce-auction">8 Tips for Buying at the Produce Auction</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Becky Chalupa</span></div> </div> <div class="product-short-description">Use these tips to start sourcing local and regional produce at an auction.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_33879" data-container="product-list"> <a href="https://extension.psu.edu/working-with-vendors-at-your-agritourism-business" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-33879-67b36054eebe9"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/7/4/74c0ce83c54003fc76f18850526c72bc.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/7/4/74c0ce83c54003fc76f18850526c72bc.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/7/4/74c0ce83c54003fc76f18850526c72bc.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Food truck. Source: Micheile Henderson, Unsplash"/></span></span> <style>.product-image-container-3387967b36054eebe9 { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-3387967b36054eebe9 span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-3387967b36054eebe9 span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/working-with-vendors-at-your-agritourism-business">Working with Vendors at Your Agritourism Business</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Sarah Cornelisse, Claudia Schmidt, Christi (Graver) Powell, Jackie Schweichler, Esq.</span></div> </div> <div class="product-short-description">Contracting with vendors to provide additional products or experiences is a way for agritourism operators to enhance the visitor experience; however, several issues should be fully considered prior to inviting a vendor to operate at their premises.</div> </div></div></li> <li class="item product product-item"> <div class="product-item-info" id="product-item-info_60712" data-container="product-list"> <a href="https://extension.psu.edu/unveiling-the-divide-brand-vs-logo" class="product photo product-item-photo" tabindex="-1"> <span class="product-image-container product-image-container-60712-67b36054efd9a"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/7/f/7fa59f0388031f2dba1eb0f87545e7b2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/7/f/7fa59f0388031f2dba1eb0f87545e7b2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/7/f/7fa59f0388031f2dba1eb0f87545e7b2.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Brand vs logo; Image by creativeart on Freepik"/></span></span> <style>.product-image-container-6071267b36054efd9a { width: 676px; height: auto; aspect-ratio: 676 / 448; } .product-image-container-6071267b36054efd9a span.product-image-wrapper { height: 100%; width: 100%; } @supports not (aspect-ratio: auto) { .product-image-container-6071267b36054efd9a span.product-image-wrapper { padding-bottom: 66.272189349112%; } }</style> </a> <div class="product details product-item-details"> <div class="product-type-wrapper"> <div class="product-type"><span class="product-type-icon" data-icon="801"></span> Articles</div> </div> <h5 class="product name product-item-name"><a class="product-item-link" href="https://extension.psu.edu/unveiling-the-divide-brand-vs-logo">Unveiling the Divide: Brand vs. Logo</a></h5><div class="product-attributes"> <div class='attribute authors'><span class='label'>By </span><span class='value'>Brian F. Moyer</span></div> </div> <div class="product-short-description">In the realm of marketing and business, the terms "brand" and "logo" are often used interchangeably, but they signify distinct concepts.</div> </div></div></li> </ol></div> <div class="toolbar toolbar-products toolbar-bottom" data-mage-init='{"productListToolbarForm":{"mode":"product_list_mode","direction":"product_list_dir","order":"product_list_order","limit":"product_list_limit","modeDefault":"list","directionDefault":null,"orderDefault":"publish_date","limitDefault":25,"url":"https:\/\/extension.psu.edu\/business-and-operations\/business-management\/marketing","formKey":"e6RkAS9oVw8s6DvH","post":false}}'> <div class="pages"><strong class="label pages-label" id="paging-label">Page</strong> <div class="items pages-items" aria-labelledby="paging-label"><div class="item pages-item-previous"> <a class="action  previous disabled" href="https://extension.psu.edu/business-and-operations/business-management/marketing?tab=default" title="Previous"><span class="label">Page</span> <span>Previous</span></a></div><div class="item pages-item-next"> <a class="action next " href="https://extension.psu.edu/business-and-operations/business-management/marketing?p=2&tab=default" title="Next"><span class="label">Page</span> <span>Next</span></a></div><div class="pages-list"> <div class="item current"><strong class="page"><span class="label">You're currently reading page</span> <span>1</span></strong></div> <div class="item"><a href="https://extension.psu.edu/business-and-operations/business-management/marketing?p=2&tab=default" class="page"><span class="label">Page</span> <span>2</span></a></div> <div class="item"><a href="https://extension.psu.edu/business-and-operations/business-management/marketing?p=3&tab=default" class="page"><span class="label">Page</span> <span>3</span></a></div> <div class="item"><a href="https://extension.psu.edu/business-and-operations/business-management/marketing?p=4&tab=default" class="page"><span class="label">Page</span> <span>4</span></a></div> <div class="item"><a href="https://extension.psu.edu/business-and-operations/business-management/marketing?p=5&tab=default" class="page"><span class="label">Page</span> <span>5</span></a></div> </div></div></div> </div> </div></div></main> <div class="featured-content__wrapper"><div class="featured-content" data-content-type="products" data-appearance="carousel" data-autoplay="false" data-autoplay-speed="4000" data-infinite-loop="false" data-show-arrows="true" data-show-dots="false" data-carousel-mode="default" data-slides-to-show="4" data-slides-to-scroll="1" data-center-padding="90px" data-element="main" role="complementary"><div class="block-top-wrapper"><h2 class="block-title">You May Also Be Interested In...</h2><div class="widget-navigation"></div></div><div class="products-grid products wrapper"><ol class="product-items"> <li class="product-item"> <div class="product-item-info"><a href="https://extension.psu.edu/developing-a-roadside-farm-market" class="product-item-photo"> <span class="product-image-container product-image-container-2139-67b360550c4a1"><span class="product-image-wrapper"><img class="product-image-photo" srcset="https://extension.psu.edu/media/catalog/product/8/e/8e7bd6605bc121a3e9ba2b296fa4ee26.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=2 2x,https://extension.psu.edu/media/catalog/product/8/e/8e7bd6605bc121a3e9ba2b296fa4ee26.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448&dpr=3 3x" src="https://extension.psu.edu/media/catalog/product/8/e/8e7bd6605bc121a3e9ba2b296fa4ee26.jpeg?quality=80&bg-color=255,255,255&fit=bounds&height=448&width=676&canvas=676:448" loading="lazy" width="676" height="448" alt="Developing a Roadside Farm Market"/></span></span> <style>.product-image-container-213967b360550c4a1 { width: 676px; 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