CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"/> <meta http-equiv="X-UA-Compatible" content="text/html"/> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com" > <link rel="dns-prefetch" href="https://fonts.gstatic.com"> <link rel="preconnect" href="//hb.wpmucdn.com">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-54R359');</script>  <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <link rel="pingback" href="https://www.practicalecommerce.com/xmlrpc.php" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Armando Roggio - Practical Ecommerce</title> <meta name="description" content="Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy." /> <link rel="canonical" href="https://www.practicalecommerce.com/author/armando-roggio" /> <link rel="next" href="https://www.practicalecommerce.com/author/armando-roggio/page/2" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="profile" /> <meta property="og:title" content="Armando Roggio" /> <meta property="og:description" content="Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy." /> <meta property="og:url" content="https://www.practicalecommerce.com/author/armando-roggio" /> <meta property="og:site_name" content="Practical Ecommerce" /> <meta property="og:image" content="https://secure.gravatar.com/avatar/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=500&d=identicon&r=g" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@practicalecomm" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"ProfilePage","@id":"https://www.practicalecommerce.com/author/armando-roggio","url":"https://www.practicalecommerce.com/author/armando-roggio","name":"Armando Roggio - Practical Ecommerce","isPartOf":{"@id":"https://www.practicalecommerce.com/#website"},"primaryImageOfPage":{"@id":"https://www.practicalecommerce.com/author/armando-roggio#primaryimage"},"image":{"@id":"https://www.practicalecommerce.com/author/armando-roggio#primaryimage"},"thumbnailUrl":"https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce.jpg","description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","breadcrumb":{"@id":"https://www.practicalecommerce.com/author/armando-roggio#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.practicalecommerce.com/author/armando-roggio"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.practicalecommerce.com/author/armando-roggio#primaryimage","url":"https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce.jpg","contentUrl":"https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce.jpg","width":360,"height":240,"caption":"Perplexity logo on a smartphone screen"},{"@type":"BreadcrumbList","@id":"https://www.practicalecommerce.com/author/armando-roggio#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.practicalecommerce.com/"},{"@type":"ListItem","position":2,"name":"Archives for Armando Roggio"}]},{"@type":"WebSite","@id":"https://www.practicalecommerce.com/#website","url":"https://www.practicalecommerce.com/","name":"Practical Ecommerce","description":"E-commerce News, How to, Definitions, Stores, Help","publisher":{"@id":"https://www.practicalecommerce.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.practicalecommerce.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.practicalecommerce.com/#organization","name":"Practical Ecommerce","url":"https://www.practicalecommerce.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.practicalecommerce.com/#/schema/logo/image/","url":"https://www.practicalecommerce.com/wp-content/uploads/2017/12/practical-ecommerce-stacked-hires.jpg","contentUrl":"https://www.practicalecommerce.com/wp-content/uploads/2017/12/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https://www.practicalecommerce.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/practicalecommerce","https://x.com/practicalecomm","https://www.linkedin.com/company/practical-ecommerce/"],"publishingPrinciples":"https://www.practicalecommerce.com/editorial-policy","ownershipFundingInfo":"https://www.practicalecommerce.com/about-us","actionableFeedbackPolicy":"https://www.practicalecommerce.com/contact","ethicsPolicy":"https://www.practicalecommerce.com/editorial-policy"},{"@type":"Person","@id":"https://www.practicalecommerce.com/#/schema/person/357c476238d0b5e19bd0a0bfacefe722","name":"Armando Roggio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.practicalecommerce.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","contentUrl":"https://secure.gravatar.com/avatar/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","caption":"Armando Roggio"},"description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","sameAs":["https://www.linkedin.com/in/armandoroggio/","https://x.com/ecommerceboy"],"gender":"Male","knowsAbout":["https://en.wikipedia.org/wiki/E-commerce"],"knowsLanguage":["English"],"mainEntityOfPage":{"@id":"https://www.practicalecommerce.com/author/armando-roggio"}}]}</script>  <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//hb.wpmucdn.com' /> <link href='//hb.wpmucdn.com' rel='preconnect' /> <link href="https://fonts.googleapis.com" rel='preconnect' /> <link href='//fonts.gstatic.com' crossorigin='' rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="Practical Ecommerce » Feed" href="https://www.practicalecommerce.com/feed" /> <link rel="alternate" type="application/rss+xml" title="Practical Ecommerce » Posts by Armando Roggio Feed" href="https://www.practicalecommerce.com/author/armando-roggio/feed" /> <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='lazyload-video-css-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/1379c388-e39d-486f-9c1d-366f64452cc2.css' type='text/css' media='all' /> <style id='lazyload-video-css-inline-css' type='text/css'> .entry-content a.lazy-load-youtube, a.lazy-load-youtube, .lazy-load-vimeo{ background-size: cover; }.titletext.youtube { display: none; }.lazy-load-div:before { content: "\25B6"; text-shadow: 0px 0px 60px rgba(0,0,0,0.8); } </style> <link rel="preload" as="style" href="https://fonts.googleapis.com/css?family=Open+Sans+Condensed%3A700%7COpen+Sans%3A400%2C600%2C700&display=swap&ver=6.5.5" /><link rel='stylesheet' id='pec-google-fonts-css' href='https://fonts.googleapis.com/css?family=Open+Sans+Condensed%3A700%7COpen+Sans%3A400%2C600%2C700&display=swap&ver=6.5.5' type='text/css' media='print' onload='this.media="all"' /> <link rel='stylesheet' id='pec-main-style-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/9707657f-a0f6-4c32-b62b-da6baed5d073.css' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-datatables-buttons-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/286ddfc1-05a8-4fde-af1f-8f729528a0d4.css' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-datatables-columnfilterwidgets-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/d2fce8bf-9d1a-4082-84dd-23bf1888a10c.css' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-responsive-tables-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/970e79a3-b659-4c8c-93e2-bdbeef21faf1.css' type='text/css' media='all' /> <script type="text/javascript" src="https://hb.wpmucdn.com/www.practicalecommerce.com/cd293c1a-b037-4ee3-8b06-0a468e1394bb.js" id="jquery-core-js"></script> <link rel="https://api.w.org/" href="https://www.practicalecommerce.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.practicalecommerce.com/wp-json/wp/v2/users/391" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.practicalecommerce.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.5.5" /> <script type="text/javascript"> jQuery(document).ready(function() { jQuery('#simple-popup').click(function(e) { e.preventDefault(); var id = jQuery(this).attr('href'); //var maskHeight = jQuery(document).height(); //var maskWidth = jQuery(window).width(); //jQuery('#spmask').css({'width':maskWidth,'height':maskHeight}); //jQuery('#spmask').fadeIn(1000); //jQuery('#spmask').fadeTo("slow",0.8); var winH = jQuery(window).height(); var winW = jQuery(window).width(); jQuery(id).css('top', winH-20-jQuery(id).height()-40); jQuery(id).css('left', 60); //jQuery(id).css('top', winH/2-jQuery(id).height()/2); //jQuery(id).css('left', winW/2-jQuery(id).width()/2); jQuery(id).animate({"left": "-=500px"}, 0); var patt=/\/newsletter-signup/g; var pat2=/\/upload/g; var pat3=/\/thank-you-for-confirming-your-email/g; if ( !patt.test(window.location) && !pat2.test(window.location) && !pat3.test(window.location) ) { jQuery(id).fadeIn(1); } jQuery(id).animate({"left": "+=500px"}, "slow"); }); jQuery('.window .close').click(function (e) { e.preventDefault(); //jQuery.cookie('popup_hide','true',{path: '/'}); jQuery.cookie('popup_hide','true',{expires: 90, path: '/', domain:'.www.practicalecommerce.com'}); jQuery('#spmask').hide(); jQuery('.window').hide(); }); jQuery(document).keyup(function(e) { if (e.keyCode == 27) { jQuery('.window .close').click(); } }); jQuery("#simple-popup").bind('click',function() { return false; }); if ( jQuery.cookie('popup_hide') != 'true' ) { setTimeout( function() { if ( jQuery.cookie('popup_hide') != 'true' ) { jQuery('#simple-popup').click(); } }, 15000 ); } }); </script> <style id="wpp-loading-animation-styles">@-webkit-keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}@keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}.wpp-widget-placeholder,.wpp-widget-block-placeholder,.wpp-shortcode-placeholder{margin:0 auto;width:60px;height:3px;background:#dd3737;background:linear-gradient(90deg,#dd3737 0%,#571313 10%,#dd3737 100%);background-size:200% auto;border-radius:3px;-webkit-animation:bgslide 1s infinite linear;animation:bgslide 1s infinite linear}</style> <script> /*! loadCSS rel=preload polyfill. [c]2017 Filament Group, Inc. MIT License */ (function(w){"use strict";if(!w.loadCSS){w.loadCSS=function(){}} var rp=loadCSS.relpreload={};rp.support=(function(){var ret;try{ret=w.document.createElement("link").relList.supports("preload")}catch(e){ret=!1} return function(){return ret}})();rp.bindMediaToggle=function(link){var finalMedia=link.media||"all";function enableStylesheet(){link.media=finalMedia} if(link.addEventListener){link.addEventListener("load",enableStylesheet)}else if(link.attachEvent){link.attachEvent("onload",enableStylesheet)} setTimeout(function(){link.rel="stylesheet";link.media="only x"});setTimeout(enableStylesheet,3000)};rp.poly=function(){if(rp.support()){return} var links=w.document.getElementsByTagName("link");for(var i=0;i<links.length;i++){var link=links[i];if(link.rel==="preload"&&link.getAttribute("as")==="style"&&!link.getAttribute("data-loadcss")){link.setAttribute("data-loadcss",!0);rp.bindMediaToggle(link)}}};if(!rp.support()){rp.poly();var run=w.setInterval(rp.poly,500);if(w.addEventListener){w.addEventListener("load",function(){rp.poly();w.clearInterval(run)})}else if(w.attachEvent){w.attachEvent("onload",function(){rp.poly();w.clearInterval(run)})}} if(typeof exports!=="undefined"){exports.loadCSS=loadCSS} else{w.loadCSS=loadCSS}}(typeof global!=="undefined"?global:this)) </script> <script> document.documentElement.className = document.documentElement.className.replace('no-js', 'js'); </script>  <meta name="generator" content="Practical Ecommerce Theme" /> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://www.practicalecommerce.com/feed" /> <link rel="pingback" href="https://www.practicalecommerce.com/xmlrpc.php" /> <link rel="alternate" type="text/xml" title="RSS .92" href="https://www.practicalecommerce.com/feed/rss" /> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://www.practicalecommerce.com/feed/atom" /> <style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> <style> .algolia-search-highlight { background-color: #fffbcc; border-radius: 2px; font-style: normal; } </style> <style type="text/css" id="wp-custom-css"> /* You can add your own CSS here. Click the help icon above to learn more. */ </style> <link rel="preload" as="style" href="https://hb.wpmucdn.com/www.practicalecommerce.com/9707657f-a0f6-4c32-b62b-da6baed5d073.css"><link rel="preload" as="script" href="https://hb.wpmucdn.com/www.practicalecommerce.com/cd293c1a-b037-4ee3-8b06-0a468e1394bb.js"> <link rel="shortcut icon" href="https://www.practicalecommerce.com/wp-content/uploads/2014/04/favicon_x16.png"/> <link rel="apple-touch-icon" href="/wp-content/uploads/2015/05/practical-ecommerce-icon.png" /> <link rel="apple-touch-icon" sizes="57x57" href="/wp-content/uploads/2015/05/practical-ecommerce-icon-114.png" /> <link rel="apple-touch-icon" sizes="114x114" href="/wp-content/uploads/2015/05/practical-ecommerce-icon-114.png" /> <link rel="apple-touch-icon" sizes="72x72" href="/wp-content/uploads/2015/05/practical-ecommerce-icon.png-144" /> <link rel="apple-touch-icon" sizes="144x144" href="/wp-content/uploads/2015/05/practical-ecommerce-icon-144.png" /> <meta name="viewport" content="width=device-width, initial-scale=1"> <script type="text/javascript"> function pecDidAdLoad( element ) { return element.hasAttribute("data-modified"); } function pecAdLoaded(args, err) { var checkCount = 0; var adElement = document.getElementById( args.tagid ); // Put in a check that adds a class if an ad was actually loaded. var adCheckTimer = setInterval(function() { if( pecDidAdLoad( adElement ) ){ adElement.parentNode.classList.add('ad-loaded'); clearInterval( adCheckTimer); } if ( checkCount > 200 ) { clearInterval( adCheckTimer); } checkCount++; }, 250); } setTimeout(function() { jQuery('.pec-partners-wrapper').each(function(){ if( ! jQuery(this).find('.zone').attr('data-modified') ){ jQuery(this).find('.default-boost').show(); } }) }, 5000); </script>  <script type="text/javascript"> var _avp = _avp || []; (function() { function load() { var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = 'https://practicalecommerce.advertserve.com/js/libcode3.js'; var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x); } window.setTimeout(load, 250); })(); </script>   <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "WebSite", "url": "https://www.practicalecommerce.com", "potentialAction": { "@type": "SearchAction", "target": "https://www.practicalecommerce.com/?s={search_term_string}", "query-input": "required name=search_term_string" } }</script>   <script type="application/ld+json">{ "@context": "http://schema.org", "@type": "Organization", "name": "Practical Ecommerce", "url": "https://www.practicalecommerce.com", "logo": "https://www.practicalecommerce.com/wp-content/uploads/2014/04/PEC_hires_no_tag_trans.png", "knowsAbout": [ "https://en.wikipedia.org/wiki/E-commerce", "https://en.wikipedia.org/wiki/Online_shopping", "https://en.wikipedia.org/wiki/Business-to-business", "https://en.wikipedia.org/wiki/Entrepreneurship", "https://en.wikipedia.org/wiki/Digital_marketing", "https://en.wikipedia.org/wiki/Search_engine_optimization", "", "", "", "", "", "" ], "sameAs": [ "https://www.facebook.com/practicalecommerce", "https://twitter.com/practicalecomm", "https://www.linkedin.com/company/practical-ecommerce/", "https://podcasts.apple.com/us/podcast/ecommerce-conversations/id874457373", "https://www.crunchbase.com/organization/practical-ecommerce", "https://www.youtube.com/@Practicalecommerce", "" ] }</script>  </head> <body class="archive author author-armando-roggio author-391 chrome" >  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-54R359" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container header-container"> <div class="header row"> <div class="full-menu-column"> <button class="hamburger hamburger-toggle hamburger--slider" type="button" aria-label="full menu"> <span class="hamburger-box"> <span class="hamburger-inner"></span> </span> </button> <div id="full-menu-container" class="menu-full-menu-container"><ul id="menu-full-menu" class="menu"><li id="menu-item-163957" class="featured-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-163957"><a href="https://www.practicalecommerce.com/" data-wpel-link="internal">Home</a></li> <li id="menu-item-152818" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-152818"><a href="#">Article Categories</a> <ul class="sub-menu"> <li id="menu-item-1502742" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1502742"><a href="#">Marketing ></a> <ul class="sub-menu"> <li id="menu-item-152889" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152889"><a title="Marketing & Advertising" href="https://www.practicalecommerce.com/category/marketing" data-wpel-link="internal">All Marketing</a></li> <li id="menu-item-1502743" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502743"><a href="https://www.practicalecommerce.com/category/marketing/google-ads" data-wpel-link="internal">Google Ads</a></li> <li id="menu-item-1502744" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502744"><a href="https://www.practicalecommerce.com/category/marketing/content" data-wpel-link="internal">Content Marketing</a></li> <li id="menu-item-1502745" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502745"><a href="https://www.practicalecommerce.com/category/marketing/email" data-wpel-link="internal">Email Marketing</a></li> <li id="menu-item-1502746" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502746"><a href="https://www.practicalecommerce.com/category/marketing/social-media" data-wpel-link="internal">Social Media</a></li> <li id="menu-item-1502747" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502747"><a href="https://www.practicalecommerce.com/category/marketing/influencer" data-wpel-link="internal">Influencers & Affiliates</a></li> </ul> </li> <li id="menu-item-1502873" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1502873"><a href="#">SEO ></a> <ul class="sub-menu"> <li id="menu-item-152890" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152890"><a title="SEO" href="https://www.practicalecommerce.com/category/seo" data-wpel-link="internal">All SEO</a></li> <li id="menu-item-1502874" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502874"><a href="https://www.practicalecommerce.com/category/seo/keyword-research" data-wpel-link="internal">Keyword Research</a></li> <li id="menu-item-1502875" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502875"><a href="https://www.practicalecommerce.com/category/seo/link-building" data-wpel-link="internal">Link Building</a></li> <li id="menu-item-1502877" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502877"><a href="https://www.practicalecommerce.com/category/seo/seo-tools" data-wpel-link="internal">SEO Tools</a></li> <li id="menu-item-1502876" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502876"><a href="https://www.practicalecommerce.com/category/seo/on-page-seo" data-wpel-link="internal">On-page SEO</a></li> <li id="menu-item-1502878" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502878"><a href="https://www.practicalecommerce.com/category/seo/technical-seo" data-wpel-link="internal">Technical SEO</a></li> </ul> </li> <li id="menu-item-1502879" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1502879"><a href="#">Conversion ></a> <ul class="sub-menu"> <li id="menu-item-152886" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152886"><a title="Conversion" href="https://www.practicalecommerce.com/category/conversion" data-wpel-link="internal">All Conversion</a></li> <li id="menu-item-1502880" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502880"><a href="https://www.practicalecommerce.com/category/conversion/analytics-data" data-wpel-link="internal">Analytics & Data</a></li> <li id="menu-item-1502882" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502882"><a href="https://www.practicalecommerce.com/category/conversion/customer-retention" data-wpel-link="internal">Customer Retention</a></li> <li id="menu-item-1506394" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1506394"><a href="https://www.practicalecommerce.com/category/conversion/customer-service" data-wpel-link="internal">Customer Service</a></li> <li id="menu-item-1502884" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502884"><a href="https://www.practicalecommerce.com/category/conversion/photography" data-wpel-link="internal">Photography & Video</a></li> <li id="menu-item-1502885" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502885"><a href="https://www.practicalecommerce.com/category/conversion/product-pages" data-wpel-link="internal">Product Pages</a></li> <li id="menu-item-1502881" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502881"><a href="https://www.practicalecommerce.com/category/conversion/checkout" data-wpel-link="internal">Checkout Tactics</a></li> </ul> </li> <li id="menu-item-1502886" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1502886"><a href="#">Business ></a> <ul class="sub-menu"> <li id="menu-item-152888" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152888"><a title="Management & Finance" href="https://www.practicalecommerce.com/category/management" data-wpel-link="internal">All Business</a></li> <li id="menu-item-1502887" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502887"><a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" data-wpel-link="internal">Amazon & Marketplaces</a></li> <li id="menu-item-1502896" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502896"><a href="https://www.practicalecommerce.com/category/management/shipping-fulfillment" data-wpel-link="internal">Shipping & Fulfillment</a></li> <li id="menu-item-1502888" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502888"><a href="https://www.practicalecommerce.com/category/management/b2b" data-wpel-link="internal">B2B</a></li> <li id="menu-item-1502891" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502891"><a href="https://www.practicalecommerce.com/category/management/finance" data-wpel-link="internal">Finance</a></li> <li id="menu-item-1507074" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1507074"><a href="https://www.practicalecommerce.com/category/management/inventory" data-wpel-link="internal">Inventory</a></li> <li id="menu-item-1502895" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502895"><a href="https://www.practicalecommerce.com/category/management/payments" data-wpel-link="internal">Payments</a></li> <li id="menu-item-1502894" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502894"><a href="https://www.practicalecommerce.com/category/management/local" data-wpel-link="internal">Local Business</a></li> <li id="menu-item-1502892" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502892"><a href="https://www.practicalecommerce.com/category/management/fraud-prevention" data-wpel-link="internal">Fraud Prevention</a></li> <li id="menu-item-1502889" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502889"><a href="https://www.practicalecommerce.com/category/management/cross-border" data-wpel-link="internal">Cross-border Selling</a></li> <li id="menu-item-1504442" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1504442"><a href="https://www.practicalecommerce.com/category/management/staffing" data-wpel-link="internal">Staffing</a></li> </ul> </li> <li id="menu-item-1502897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1502897"><a href="#">Design & Dev ></a> <ul class="sub-menu"> <li id="menu-item-152887" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152887"><a title="Design & Development" href="https://www.practicalecommerce.com/category/design-development" data-wpel-link="internal">All Design & Development</a></li> <li id="menu-item-1502899" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502899"><a href="https://www.practicalecommerce.com/category/design-development/design-tools" data-wpel-link="internal">Design & Dev Tools</a></li> <li id="menu-item-1502900" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502900"><a href="https://www.practicalecommerce.com/category/design-development/platforms" data-wpel-link="internal">Platforms & Apps</a></li> <li id="menu-item-1502898" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502898"><a href="https://www.practicalecommerce.com/category/design-development/code" data-wpel-link="internal">Code</a></li> <li id="menu-item-1502901" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502901"><a href="https://www.practicalecommerce.com/category/design-development/schools-resources" data-wpel-link="internal">Schools & Resources</a></li> <li id="menu-item-1502902" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502902"><a href="https://www.practicalecommerce.com/category/design-development/typography-fonts" data-wpel-link="internal">Typography & Fonts</a></li> <li id="menu-item-1502903" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502903"><a href="https://www.practicalecommerce.com/category/design-development/user-experience" data-wpel-link="internal">User Experience</a></li> </ul> </li> <li id="menu-item-1437476" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1437476"><a href="#">—</a></li> <li id="menu-item-1437481" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1437481"><a title="“Ecommerce Conversations” Podcast" href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal">“Ecommerce Conversations” Podcast</a></li> <li id="menu-item-1544726" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1544726"><a href="https://www.practicalecommerce.com/webcasts" data-wpel-link="internal">Webcasts</a></li> </ul> </li> <li id="menu-item-152806" class="featured-link menu-item menu-item-type-post_type menu-item-object-page menu-item-152806"><a href="https://www.practicalecommerce.com/advertising" data-wpel-link="internal">Advertising ></a></li> <li id="menu-item-361946" class="mid-column-title menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-361946"><a href="#">Guides</a> <ul class="sub-menu"> <li id="menu-item-1518494" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1518494"><a title="A Practical Guide to Starting an Ecommerce Business" href="https://www.practicalecommerce.com/practical-guide-starting-an-ecommerce-business" data-wpel-link="internal">How to Start an Ecommerce Business</a></li> <li id="menu-item-1535936" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1535936"><a title="Web Marketing Checklist: 42 Tactics for Traffic and Sales" href="https://www.practicalecommerce.com/checklist" data-wpel-link="internal">Web Marketing Checklist 2024</a></li> <li id="menu-item-1405057" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1405057"><a title="Product Photography Guide" href="https://www.practicalecommerce.com/product-photography-part-15-crafting-an-image-start-to-finish" data-wpel-link="internal">Product Photography</a></li> </ul> </li> <li id="menu-item-152804" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-152804"><a href="https://www.practicalecommerce.com/about-us" data-wpel-link="internal">About</a> <ul class="sub-menu"> <li id="menu-item-152805" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152805"><a title="About Us" href="https://www.practicalecommerce.com/about-us" data-wpel-link="internal">About Us</a></li> <li id="menu-item-152810" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152810"><a title="Editorial Policy" href="https://www.practicalecommerce.com/editorial-policy" data-wpel-link="internal">Editorial Policy</a></li> <li id="menu-item-152809" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152809"><a href="https://www.practicalecommerce.com/contact" data-wpel-link="internal">Contact Us</a></li> <li id="menu-item-1531521" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1531521"><a title="Email Newsletter Signup" href="https://www.practicalecommerce.com/newsletter-signup" data-wpel-link="internal">Email Newsletter Signup</a></li> <li id="menu-item-152808" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152808"><a href="https://www.practicalecommerce.com/conditions-of-use/media" data-wpel-link="internal">Logos and Brand Guide</a></li> <li id="menu-item-152807" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152807"><a href="https://www.practicalecommerce.com/conditions-of-use" data-wpel-link="internal">Conditions of Use</a></li> <li id="menu-item-152811" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-152811"><a rel="privacy-policy" href="https://www.practicalecommerce.com/privacy-policy" data-wpel-link="internal">Privacy Policy</a></li> </ul> </li> </ul></div> </div> <div class="logo-column"> <a rel="home" name="Practical Ecommerce Logo" aria-label="Practical Ecommerce Logo" href="https://www.practicalecommerce.com/" title="E-commerce News, How to, Definitions, Stores, Help" data-wpel-link="internal"> <div class="logo"></div> </a> </div> <div class="nav-column"> <div class="search-toggle"> <i class="fa fa-search"></i> </div> <style> .primary-menu-container.desktop-only{ display:none; } .header-container .header>.nav-column .primary-menu-container ul.menu>li>a { display: inline-block; color: #666666; text-decoration: none; font-size: 13px; text-transform: uppercase; font-weight: 700; line-height: 36px; letter-spacing: 0.03em; } .header-container .header>.nav-column .primary-menu-container ul.menu>li { float: none; display: inline-block; padding-left: 6px; padding-right: 6px; } .header-container .header>.nav-column .primary-menu-container ul.menu>li ul{ display:none; } </style> <div class="primary-menu-container desktop-only"><ul id="menu-primary-menu" class="menu"><li id="menu-item-152878" class="categories-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-152878"><a href="#">Categories <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-152875" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152875"><a href="https://www.practicalecommerce.com/category/marketing" data-wpel-link="internal">Marketing</a></li> <li id="menu-item-152876" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152876"><a href="https://www.practicalecommerce.com/category/seo" data-wpel-link="internal">SEO</a></li> <li id="menu-item-152872" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152872"><a href="https://www.practicalecommerce.com/category/conversion" data-wpel-link="internal">Conversion</a></li> <li id="menu-item-152874" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-152874"><a href="https://www.practicalecommerce.com/category/management" data-wpel-link="internal">Business</a></li> <li id="menu-item-1501954" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501954"><a href="https://www.practicalecommerce.com/category/design-development" data-wpel-link="internal">Design & Dev</a></li> <li id="menu-item-1437457" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1437457"><a href="#">—</a></li> <li id="menu-item-1437463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1437463"><a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal">“Ecommerce Conversations” Podcast</a></li> </ul> </li> <li id="menu-item-1501890" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1501890"><a href="https://www.practicalecommerce.com/category/marketing" data-wpel-link="internal">Marketing <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1427138" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1427138"><a href="https://www.practicalecommerce.com/category/marketing" data-wpel-link="internal">All Marketing</a></li> <li id="menu-item-1501908" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501908"><a href="https://www.practicalecommerce.com/category/marketing/google-ads" data-wpel-link="internal">Google Ads</a></li> <li id="menu-item-1501891" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501891"><a href="https://www.practicalecommerce.com/category/marketing/content" data-wpel-link="internal">Content Marketing</a></li> <li id="menu-item-1501896" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501896"><a href="https://www.practicalecommerce.com/category/marketing/email" data-wpel-link="internal">Email Marketing</a></li> <li id="menu-item-1501939" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501939"><a href="https://www.practicalecommerce.com/category/marketing/social-media" data-wpel-link="internal">Social Media</a></li> <li id="menu-item-1501940" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501940"><a href="https://www.practicalecommerce.com/category/marketing/influencer" data-wpel-link="internal">Influencers & Affiliates</a></li> </ul> </li> <li id="menu-item-1501952" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1501952"><a href="https://www.practicalecommerce.com/category/seo" data-wpel-link="internal">SEO <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1501951" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501951"><a href="https://www.practicalecommerce.com/category/seo" data-wpel-link="internal">All SEO</a></li> <li id="menu-item-1502253" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502253"><a href="https://www.practicalecommerce.com/category/seo/keyword-research" data-wpel-link="internal">Keyword Research</a></li> <li id="menu-item-1502254" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502254"><a href="https://www.practicalecommerce.com/category/seo/link-building" data-wpel-link="internal">Link Building</a></li> <li id="menu-item-1502256" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502256"><a href="https://www.practicalecommerce.com/category/seo/seo-tools" data-wpel-link="internal">SEO Tools</a></li> <li id="menu-item-1502255" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502255"><a href="https://www.practicalecommerce.com/category/seo/on-page-seo" data-wpel-link="internal">On-page SEO</a></li> <li id="menu-item-1502257" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502257"><a href="https://www.practicalecommerce.com/category/seo/technical-seo" data-wpel-link="internal">Technical SEO</a></li> </ul> </li> <li id="menu-item-1501880" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1501880"><a href="https://www.practicalecommerce.com/category/conversion" data-wpel-link="internal">Conversion <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1427139" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1427139"><a href="https://www.practicalecommerce.com/category/conversion" data-wpel-link="internal">All Conversion</a></li> <li id="menu-item-1501881" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501881"><a href="https://www.practicalecommerce.com/category/conversion/analytics-data" data-wpel-link="internal">Analytics & Data</a></li> <li id="menu-item-1501945" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501945"><a href="https://www.practicalecommerce.com/category/conversion/customer-retention" data-wpel-link="internal">Customer Retention</a></li> <li id="menu-item-1506395" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1506395"><a href="https://www.practicalecommerce.com/category/conversion/customer-service" data-wpel-link="internal">Customer Service</a></li> <li id="menu-item-1501935" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501935"><a href="https://www.practicalecommerce.com/category/conversion/photography" data-wpel-link="internal">Photography & Video</a></li> <li id="menu-item-1501936" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501936"><a href="https://www.practicalecommerce.com/category/conversion/product-pages" data-wpel-link="internal">Product Pages</a></li> <li id="menu-item-1501947" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501947"><a href="https://www.practicalecommerce.com/category/conversion/checkout" data-wpel-link="internal">Checkout Tactics</a></li> </ul> </li> <li id="menu-item-1501878" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1501878"><a href="https://www.practicalecommerce.com/category/management" data-wpel-link="internal">Business <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1427137" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1427137"><a href="https://www.practicalecommerce.com/category/management" data-wpel-link="internal">All Business</a></li> <li id="menu-item-1501879" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501879"><a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" data-wpel-link="internal">Amazon & Marketplaces</a></li> <li id="menu-item-1501953" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501953"><a href="https://www.practicalecommerce.com/category/management/shipping-fulfillment" data-wpel-link="internal">Shipping & Fulfillment</a></li> <li id="menu-item-1501885" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501885"><a href="https://www.practicalecommerce.com/category/management/b2b" data-wpel-link="internal">B2B</a></li> <li id="menu-item-1502904" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502904"><a href="https://www.practicalecommerce.com/category/management/finance" data-wpel-link="internal">Finance</a></li> <li id="menu-item-1507073" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1507073"><a href="https://www.practicalecommerce.com/category/management/inventory" data-wpel-link="internal">Inventory</a></li> <li id="menu-item-1501934" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501934"><a href="https://www.practicalecommerce.com/category/management/payments" data-wpel-link="internal">Payments</a></li> <li id="menu-item-1501933" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501933"><a href="https://www.practicalecommerce.com/category/management/local" data-wpel-link="internal">Local Business</a></li> <li id="menu-item-1501901" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501901"><a href="https://www.practicalecommerce.com/category/management/fraud-prevention" data-wpel-link="internal">Fraud Prevention</a></li> <li id="menu-item-1501932" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501932"><a href="https://www.practicalecommerce.com/category/management/cross-border" data-wpel-link="internal">Cross-border Selling</a></li> <li id="menu-item-1504441" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1504441"><a href="https://www.practicalecommerce.com/category/management/staffing" data-wpel-link="internal">Staffing</a></li> </ul> </li> <li id="menu-item-1501876" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1501876"><a href="https://www.practicalecommerce.com/category/design-development" data-wpel-link="internal">Design & Dev <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1501888" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1501888"><a href="https://www.practicalecommerce.com/category/design-development" data-wpel-link="internal">All Design & Development</a></li> <li id="menu-item-1502297" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502297"><a href="https://www.practicalecommerce.com/category/design-development/design-tools" data-wpel-link="internal">Design & Dev Tools</a></li> <li id="menu-item-1502298" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502298"><a href="https://www.practicalecommerce.com/category/design-development/platforms" data-wpel-link="internal">Platforms & Apps</a></li> <li id="menu-item-1502296" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502296"><a href="https://www.practicalecommerce.com/category/design-development/code" data-wpel-link="internal">Code</a></li> <li id="menu-item-1502299" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502299"><a href="https://www.practicalecommerce.com/category/design-development/schools-resources" data-wpel-link="internal">Schools & Resources</a></li> <li id="menu-item-1502300" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502300"><a href="https://www.practicalecommerce.com/category/design-development/typography-fonts" data-wpel-link="internal">Typography & Fonts</a></li> <li id="menu-item-1502309" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1502309"><a href="https://www.practicalecommerce.com/category/design-development/user-experience" data-wpel-link="internal">User Experience</a></li> </ul> </li> <li id="menu-item-1427142" class="more-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1427142"><a href="#">More <i class="fa fa-chevron-down"></i></a> <ul class="sub-menu"> <li id="menu-item-1427691" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1427691"><a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal">“Ecommerce Conversations” Podcast</a></li> <li id="menu-item-1544727" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1544727"><a href="https://www.practicalecommerce.com/webcasts" data-wpel-link="internal">Webcasts</a></li> </ul> </li> <li id="menu-item-1427143" class="spacer menu-item menu-item-type-custom menu-item-object-custom menu-item-1427143"><a href="#">|</a></li> <li id="menu-item-1427144" class="show-on-sticky menu-item menu-item-type-post_type menu-item-object-page menu-item-1427144"><a href="https://www.practicalecommerce.com/about-us" data-wpel-link="internal">About</a></li> </ul></div> <div id="header-search-container"> <form role="search" method="get" id="searchform" action="https://www.practicalecommerce.com"><input type="text" value="" name="s" id="s" placeholder="Keyword or phrase..." /><button type="submit" id="searchsubmit" value="Search" ><i class="fa fa-search"></i></button></form> <button class="search-close"><i class="fa fa-close"></i></button> </div> </div> <div class="newsletter-signup"> <a class="sign-up-button" href="/newsletter-signup" data-wpel-link="internal"><i class="fa fa-envelope"></i> Sign Up</a> </div> </div> </div> <div class="main row"> <div class="content column col8"> <div class="breadcrumbs"> Articles by: Armando Roggio </div> <div class="author-pg-box" style="border:1px solid #ccc;padding:3% 10% 3% 3%;margin-bottom:10px"> <h3>Armando Roggio</h3> <div class="wmtauthorimage"> <img src="https://www.practicalecommerce.com/wp-content/uploads/userphoto/391.jpg" alt="Armando Roggio" width="100" height="100" class="photo" align="left" loading="lazy" /> </div> <p> <p>Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. <p>Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.</p> <p>His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.</p> <p>Contact Armando via <a href="mailto:armando@practicalecommerce.com">email</a> or <a href="https://www.linkedin.com/in/armandoroggio/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">LinkedIn</a>. Follow his ecommerce tweets at <a href="https://twitter.com/EcommerceBoy" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">@ecommerceboy</a>.</p> </p> <br clear="left"> </div> <ul class='wmtposts'> <li class="postlist"> <a href="https://www.practicalecommerce.com/perplexity-shopping-tests-ecommerce-smbs" class="thumb-link" aria-label="Read more about Perplexity Shopping Tests Ecommerce SMBs" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Perplexity logo on a smartphone screen" decoding="async" fetchpriority="high" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Will-Perplexitys-Shopping-AI-Disrupt-Ecommerce.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" /></a> <a href="https://www.practicalecommerce.com/category/design-development/platforms" class="cat-link" data-wpel-link="internal"> Platforms & Apps</a> <h2><a href="https://www.practicalecommerce.com/perplexity-shopping-tests-ecommerce-smbs" data-wpel-link="internal">Perplexity Shopping Tests Ecommerce SMBs</a></h2> <div> <h6> November 21, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/looming-trade-war-is-upending-supply-chains" class="thumb-link" aria-label="Read more about Looming Trade War Is Upending Supply Chains" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Looming-Trade-War-Is-Upending-Supply-Chains-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of shipping containers at a port" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Looming-Trade-War-Is-Upending-Supply-Chains-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Looming-Trade-War-Is-Upending-Supply-Chains.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/cross-border" class="cat-link" data-wpel-link="internal"> Cross-border Selling</a> <h2><a href="https://www.practicalecommerce.com/looming-trade-war-is-upending-supply-chains" data-wpel-link="internal">Looming Trade War Is Upending Supply Chains</a></h2> <div> <h6> November 17, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/can-ecommerce-spur-on-demand-manufacturing" class="thumb-link" aria-label="Read more about Can Ecommerce Spur On-Demand Manufacturing?" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Ecommerce-Could-Spur-On-Demand-Manufacturing-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Ecommerce-Could-Spur-On-Demand-Manufacturing-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Ecommerce-Could-Spur-On-Demand-Manufacturing.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/can-ecommerce-spur-on-demand-manufacturing" data-wpel-link="internal">Can Ecommerce Spur On-Demand Manufacturing?</a></h2> <div> <h6> November 13, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> The idea is straightforward: Don't build a product until someone orders it. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/amp-for-email-converts-inboxes-to-ecommerce-stores" class="thumb-link" aria-label="Read more about AMP for Email Converts Inboxes to Ecommerce Stores" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Person holding a smartphone with a shopping cart icon superimposed" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/email" class="cat-link" data-wpel-link="internal"> Email Marketing</a> <h2><a href="https://www.practicalecommerce.com/amp-for-email-converts-inboxes-to-ecommerce-stores" data-wpel-link="internal">AMP for Email Converts Inboxes to Ecommerce Stores</a></h2> <div> <h6> November 10, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> A seemingly forgotten technology can drive more revenue, transforming email marketing. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-december" class="thumb-link" aria-label="Read more about 5 Content Marketing Ideas for December 2024" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/110124-repeal-day-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of celebrators in the 1930s in a bar" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/110124-repeal-day-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/110124-repeal-day-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-december" data-wpel-link="internal">5 Content Marketing Ideas for December 2024</a></h2> <div> <h6> November 2, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/gen-ai-nears-hyper-personalization-at-scale" class="thumb-link" aria-label="Read more about GenAI Nears Hyper-Personalization at Scale" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/10/102524-brain-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a person in front of a computer with screen illustrations in the background" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/10/102524-brain-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/10/102524-brain-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/email" class="cat-link" data-wpel-link="internal"> Email Marketing</a> <h2><a href="https://www.practicalecommerce.com/gen-ai-nears-hyper-personalization-at-scale" data-wpel-link="internal">GenAI Nears Hyper-Personalization at Scale</a></h2> <div> <h6> October 27, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/new-google-shopping-is-an-seo-reality-check" class="thumb-link" aria-label="Read more about New Google Shopping Is an SEO Reality Check" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/10/101824-google-shopping-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Google Shopping logo" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/10/101824-google-shopping-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/10/101824-google-shopping.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/seo" class="cat-link" data-wpel-link="internal"> SEO</a> <h2><a href="https://www.practicalecommerce.com/new-google-shopping-is-an-seo-reality-check" data-wpel-link="internal">New Google Shopping Is an SEO Reality Check</a></h2> <div> <h6> October 20, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/report-gen-ai-to-transform-operations-revenue" class="thumb-link" aria-label="Read more about Report: Gen AI to Transform Operations, Revenue" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/10/Report-Gen-AI-to-Transform-Operations-Revenue-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Digital illustration of a person from the McKinsey PDF cover" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/10/Report-Gen-AI-to-Transform-Operations-Revenue-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/10/Report-Gen-AI-to-Transform-Operations-Revenue.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/design-development/platforms" class="cat-link" data-wpel-link="internal"> Platforms & Apps</a> <h2><a href="https://www.practicalecommerce.com/report-gen-ai-to-transform-operations-revenue" data-wpel-link="internal">Report: Gen AI to Transform Operations, Revenue</a></h2> <div> <h6> October 13, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-november" class="thumb-link" aria-label="Read more about 5 Content Marketing Ideas for November 2024" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/10/100524-featured-christmas-guide-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a female using a laptop computer with a Christmas tree in background" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/10/100524-featured-christmas-guide-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/10/100524-featured-christmas-guide.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-november" data-wpel-link="internal">5 Content Marketing Ideas for November 2024</a></h2> <div> <h6> October 6, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/seo-for-ecommerce-product-pages" class="thumb-link" aria-label="Read more about Product Page SEO: 5 Content Tactics" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/SEO-for-Ecommerce-Product-Pages-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a tablet showing an ecommerce "shop now" page" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/SEO-for-Ecommerce-Product-Pages-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/SEO-for-Ecommerce-Product-Pages.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/seo/on-page-seo" class="cat-link" data-wpel-link="internal"> On-page SEO</a> <h2><a href="https://www.practicalecommerce.com/seo-for-ecommerce-product-pages" data-wpel-link="internal">Product Page SEO: 5 Content Tactics</a></h2> <div> <h6> September 29, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/retail-arbitrage-with-aliexpress-shopify-dsers" class="thumb-link" aria-label="Read more about Retail Arbitrage with AliExpress, Shopify, DSers" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/Retail-Arbritage-with-AliExpress-Shopify-DSers-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="AliExpress logo on a smartphone screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/Retail-Arbritage-with-AliExpress-Shopify-DSers-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/Retail-Arbritage-with-AliExpress-Shopify-DSers.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/retail-arbitrage-with-aliexpress-shopify-dsers" data-wpel-link="internal">Retail Arbitrage with AliExpress, Shopify, DSers</a></h2> <div> <h6> September 22, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Selling drop-shipped goods via retail arbitrage has never been easier (and more competitive). </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/attributing-marketing-expenses-by-channel" class="thumb-link" aria-label="Read more about Attributing Marketing Expenses by Channel" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/091424-working-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a person in front of a computer screen with graphs" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/091424-working-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/091424-working-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing" class="cat-link" data-wpel-link="internal"> Marketing & Advertising</a> <h2><a href="https://www.practicalecommerce.com/attributing-marketing-expenses-by-channel" data-wpel-link="internal">Attributing Marketing Expenses by Channel</a></h2> <div> <h6> September 16, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> A channel might produce a lot of revenue, but at what cost? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/genai-is-a-potent-ecommerce-coding-tool" class="thumb-link" aria-label="Read more about GenAI Is a Potent Ecommerce Coding Tool" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/09/GenAI-Is-a-Potent-Ecommerce-Coding-Tool-b-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of Shopify logo on a text background" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/09/GenAI-Is-a-Potent-Ecommerce-Coding-Tool-b-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/09/GenAI-Is-a-Potent-Ecommerce-Coding-Tool-b.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/design-development/code" class="cat-link" data-wpel-link="internal"> Code</a> <h2><a href="https://www.practicalecommerce.com/genai-is-a-potent-ecommerce-coding-tool" data-wpel-link="internal">GenAI Is a Potent Ecommerce Coding Tool</a></h2> <div> <h6> September 8, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Can ChatGPT generate code to auto-post a Google Doc into a Shopify blog? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/programmatic-seo-for-ecommerce-ai-driven" class="thumb-link" aria-label="Read more about Programmatic SEO for Ecommerce, AI-Driven" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/083024-featured-pseo-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of an office setting with a whiteboard reading "Programmatic SEO."" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/08/083024-featured-pseo-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/08/083024-featured-pseo.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/seo/on-page-seo" class="cat-link" data-wpel-link="internal"> On-page SEO</a> <h2><a href="https://www.practicalecommerce.com/programmatic-seo-for-ecommerce-ai-driven" data-wpel-link="internal">Programmatic SEO for Ecommerce, AI-Driven</a></h2> <div> <h6> September 1, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Combining keywords, databases, and AI triggers a slew of long-tail product pages. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-predictions-for-the-2024-holiday-shopping-season" class="thumb-link" aria-label="Read more about 5 Predictions for the 2024 Holiday Shopping Season" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/5-Predictions-for-the-2024-Holiday-Shopping-Season-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="New year resolutions 2024 on desk. 2024 resolutions list with notebook, coffee cup on wooden table. Goals, resolutions, plan, action, checklist concept. New Year 2024 template, copy space" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/08/5-Predictions-for-the-2024-Holiday-Shopping-Season-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/08/5-Predictions-for-the-2024-Holiday-Shopping-Season.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management" class="cat-link" data-wpel-link="internal"> Business</a> <h2><a href="https://www.practicalecommerce.com/5-predictions-for-the-2024-holiday-shopping-season" data-wpel-link="internal">5 Predictions for the 2024 Holiday Shopping Season</a></h2> <div> <h6> August 25, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Since 2013 we've predicted U.S. retail sales for the upcoming holiday season. This year we address the effects of mobile, online vs. in-store, email marketing, Gen Zs, and BNPL. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/flywheels-ease-content-social-media-marketing" class="thumb-link" aria-label="Read more about Flywheels Ease Content, Social Media Marketing" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/Flywheels-Ease-Content-Social-Media-Marketing-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a man with an idea, including a flywheel" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/08/Flywheels-Ease-Content-Social-Media-Marketing-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/08/Flywheels-Ease-Content-Social-Media-Marketing.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/flywheels-ease-content-social-media-marketing" data-wpel-link="internal">Flywheels Ease Content, Social Media Marketing</a></h2> <div> <h6> August 18, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/best-seo-for-dropshipping" class="thumb-link" aria-label="Read more about Best SEO for Dropshipping" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/Best-SEO-for-Dropshipping-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Screenshot of product page from AliExpress for "Live Long & Prosper" t-shirt" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/08/Best-SEO-for-Dropshipping-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/08/Best-SEO-for-Dropshipping.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/seo" class="cat-link" data-wpel-link="internal"> SEO</a> <h2><a href="https://www.practicalecommerce.com/best-seo-for-dropshipping" data-wpel-link="internal">Best SEO for Dropshipping</a></h2> <div> <h6> August 11, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-september" class="thumb-link" aria-label="Read more about 5 Content Marketing Ideas for September 2024" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/080224-tailgating-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a man cooking on a grill at a tailgate party" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/08/080224-tailgating-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/08/080224-tailgating-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-september" data-wpel-link="internal">5 Content Marketing Ideas for September 2024</a></h2> <div> <h6> August 4, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/googles-cookie-reversal-raises-questions" class="thumb-link" aria-label="Read more about Google’s Cookie Reversal Raises Questions" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/07/Googles-Cookie-Reversal-Raises-Questions-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a keyword with "Cookie" on the return key" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/07/Googles-Cookie-Reversal-Raises-Questions-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/07/Googles-Cookie-Reversal-Raises-Questions.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing" class="cat-link" data-wpel-link="internal"> Marketing & Advertising</a> <h2><a href="https://www.practicalecommerce.com/googles-cookie-reversal-raises-questions" data-wpel-link="internal">Google’s Cookie Reversal Raises Questions</a></h2> <div> <h6> July 28, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/most-retail-brands-ignore-x-per-study" class="thumb-link" aria-label="Read more about Most Retail Brands Ignore X, per Study" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/07/Most-Retail-Brands-Ignore-X-per-Study-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of and older and younger man at a breakfast table, from Magic Spoon's X feed" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/07/Most-Retail-Brands-Ignore-X-per-Study-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/07/Most-Retail-Brands-Ignore-X-per-Study.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/social-media" class="cat-link" data-wpel-link="internal"> Social Media</a> <h2><a href="https://www.practicalecommerce.com/most-retail-brands-ignore-x-per-study" data-wpel-link="internal">Most Retail Brands Ignore X, per Study</a></h2> <div> <h6> July 23, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/content-mapping-for-customer-journeys" class="thumb-link" aria-label="Read more about Content Mapping for Customer Journeys" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/07/071324-featured-margo-arizona-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="AI image of a female hiking in the desert" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/07/071324-featured-margo-arizona-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/07/071324-featured-margo-arizona.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/content-mapping-for-customer-journeys" data-wpel-link="internal">Content Mapping for Customer Journeys</a></h2> <div> <h6> July 16, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Aligning content with each phase of a buying journey helps drive shoppers to a purchase. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/poor-marketing-kills-ecommerce-dropshipping" class="thumb-link" aria-label="Read more about Poor Marketing Kills Ecommerce Dropshipping" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/07/070524-featured-dropshipping-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Illustration of a person in front of a computer" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/07/070524-featured-dropshipping-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/07/070524-featured-dropshipping.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/inventory" class="cat-link" data-wpel-link="internal"> Inventory</a> <h2><a href="https://www.practicalecommerce.com/poor-marketing-kills-ecommerce-dropshipping" data-wpel-link="internal">Poor Marketing Kills Ecommerce Dropshipping</a></h2> <div> <h6> July 8, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-august" class="thumb-link" aria-label="Read more about 5 Content Marketing Ideas for August 2024" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/06/062824-nba-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of a NBA game in a huge arena" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/06/062824-nba-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/06/062824-nba-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-august" data-wpel-link="internal">5 Content Marketing Ideas for August 2024</a></h2> <div> <h6> June 30, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/a-better-ecommerce-landing-page" class="thumb-link" aria-label="Read more about A Better Ecommerce Landing Page" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/06/062124-couple-featured-sci-fi-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="AI image of a male and female wearing sci-fi t-shirts" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/06/062124-couple-featured-sci-fi-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/06/062124-couple-featured-sci-fi.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion" class="cat-link" data-wpel-link="internal"> Conversion</a> <h2><a href="https://www.practicalecommerce.com/a-better-ecommerce-landing-page" data-wpel-link="internal">A Better Ecommerce Landing Page</a></h2> <div> <h6> June 24, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/turn-shoppers-into-brand-advocates" class="thumb-link" aria-label="Read more about Turn Shoppers into Brand Advocates" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/06/Turn-Shoppers-into-Brand-Advocates-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Image of a flywheel with the word "Referrals" on a gear" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/06/Turn-Shoppers-into-Brand-Advocates-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/06/Turn-Shoppers-into-Brand-Advocates.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/conversion/customer-retention" class="cat-link" data-wpel-link="internal"> Customer Retention</a> <h2><a href="https://www.practicalecommerce.com/turn-shoppers-into-brand-advocates" data-wpel-link="internal">Turn Shoppers into Brand Advocates</a></h2> <div> <h6> June 18, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> What happens when customers become marketers, referring friends and family to a business and its products? </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/google-ad-manager-launches-programmatic-email-ads" class="thumb-link" aria-label="Read more about Google Ad Manager Launches Programmatic Email Ads" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/06/Google-Ad-Manager-Launches-Programmatic-Email-Ads-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Google Ad Manager logo on a smartphone screen" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/06/Google-Ad-Manager-Launches-Programmatic-Email-Ads-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/06/Google-Ad-Manager-Launches-Programmatic-Email-Ads.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/email" class="cat-link" data-wpel-link="internal"> Email Marketing</a> <h2><a href="https://www.practicalecommerce.com/google-ad-manager-launches-programmatic-email-ads" data-wpel-link="internal">Google Ad Manager Launches Programmatic Email Ads</a></h2> <div> <h6> June 9, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-july" class="thumb-link" aria-label="Read more about 5 Content Marketing Ideas for July 2024" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/06/5-Content-Marketing-Ideas-for-July-2024-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Photo of fried food on a restaraunt table" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/06/5-Content-Marketing-Ideas-for-July-2024-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/06/5-Content-Marketing-Ideas-for-July-2024.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/5-content-marketing-ideas-for-july" data-wpel-link="internal">5 Content Marketing Ideas for July 2024</a></h2> <div> <h6> June 3, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/ai-search-cookieless-ads-boost-content-marketing" class="thumb-link" aria-label="Read more about AI Search, Cookieless Ads Boost Content Marketing" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/05/052924-robot-featured-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="AI-produced image of a robot in front of a computer" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/05/052924-robot-featured-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/05/052924-robot-featured.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/ai-search-cookieless-ads-boost-content-marketing" data-wpel-link="internal">AI Search, Cookieless Ads Boost Content Marketing</a></h2> <div> <h6> May 30, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/amazon-marketplace-fears" class="thumb-link" aria-label="Read more about Amazon Marketplace Fears" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/05/Amazon-Marketplace-Fears-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Amazon logo on a building" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/05/Amazon-Marketplace-Fears-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/05/Amazon-Marketplace-Fears.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/management/amazon-marketplaces" class="cat-link" data-wpel-link="internal"> Amazon & Marketplaces</a> <h2><a href="https://www.practicalecommerce.com/amazon-marketplace-fears" data-wpel-link="internal">Amazon Marketplace Fears</a></h2> <div> <h6> May 26, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear. </p> </div> </li> <li class="postlist"> <a href="https://www.practicalecommerce.com/lessons-from-john-deeres-magazine-the-furrow" class="thumb-link" aria-label="Read more about Lessons from John Deere’s ‘The Furrow’" data-wpel-link="internal"> <img width="300" height="200" src="https://www.practicalecommerce.com/wp-content/uploads/2024/05/051524-featured-furrow-300x200.jpg" class="attachment-300x200 size-300x200 wp-post-image" alt="Cover of a circa 1895 issue of "The Furrow"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/05/051524-featured-furrow-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/05/051524-featured-furrow.jpg 360w" sizes="(max-width: 300px) 100vw, 300px" loading="lazy" /></a> <a href="https://www.practicalecommerce.com/category/marketing/content" class="cat-link" data-wpel-link="internal"> Content Marketing</a> <h2><a href="https://www.practicalecommerce.com/lessons-from-john-deeres-magazine-the-furrow" data-wpel-link="internal">Lessons from John Deere’s ‘The Furrow’</a></h2> <div> <h6> May 22, 2024 • <a rel="author" title="Posts by Armando Roggio" href="https://www.practicalecommerce.com/author/armando-roggio" data-wpel-link="internal">Armando Roggio</a> </h6> <p> Launched in 1895, "The Furrow" magazine was content marketing long before that term existed. </p> </div> </li> </ul> <div class="all-articles"> <div class="all-articles-pagination"> <div class="pagination colabs-pagination"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/2" data-wpel-link="internal">2</a> <a class="page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/3" data-wpel-link="internal">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/48" data-wpel-link="internal">48</a> <a class="page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/49" data-wpel-link="internal">49</a> <a class="page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/50" data-wpel-link="internal">50</a> <a class="next page-numbers" href="https://www.practicalecommerce.com/author/armando-roggio/page/2" data-wpel-link="internal">Next »</a></div> </div> </div> </div> <div class="sidebar column col4"> <section class="sidebar-tabs"> <div class="sidebar-tab-title">Popular</div> <div id="sidebar-tab-popular"><ul><li><a href="https://www.practicalecommerce.com/top-ai-search-engine-features-compared" onclick="ga('send','event','Popular','Top AI Search Engine Features Compared');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Top-AI-Search-Engine-Features-Compared-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Image of a person working on a laptop with the words "AI Search" superimposed" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Top-AI-Search-Engine-Features-Compared-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Top-AI-Search-Engine-Features-Compared.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />Top AI Search Engine Features Compared</a></li><li><a href="https://www.practicalecommerce.com/9-books-to-strengthen-cybersecurity" onclick="ga('send','event','Popular','9 Books to Strengthen Cybersecurity');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/9-Books-to-Strengthen-Cybersecurity-b-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Cover of "Hacked"" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/9-Books-to-Strengthen-Cybersecurity-b-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/9-Books-to-Strengthen-Cybersecurity-b.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />9 Books to Strengthen Cybersecurity</a></li><li><a href="https://www.practicalecommerce.com/how-to-audit-html-headings-on-any-page" onclick="ga('send','event','Popular','How to Audit HTML Headings on Any Page');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/How-to-Audit-HTML-Headings-on-Any-Page-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Illustration of letters S-E-O with digital concepts" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/How-to-Audit-HTML-Headings-on-Any-Page-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/How-to-Audit-HTML-Headings-on-Any-Page.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />How to Audit HTML Headings on Any Page</a></li><li><a href="https://www.practicalecommerce.com/new-ecommerce-tools-november-7-2024" onclick="ga('send','event','Popular','New Ecommerce Tools: November 7, 2024');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/thumb-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Two males from home page of Shopify Finance" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/thumb-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/thumb.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />New Ecommerce Tools: November 7, 2024</a></li><li><a href="https://www.practicalecommerce.com/supply-co-founder-on-life-after-the-sale" onclick="ga('send','event','Popular','Supply.co Founder on Life after the Sale');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Patrick_Coddou-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Patrick Coddou" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Patrick_Coddou-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Patrick_Coddou.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />Supply.co Founder on Life after the Sale</a></li><li><a href="https://www.practicalecommerce.com/amp-for-email-converts-inboxes-to-ecommerce-stores" onclick="ga('send','event','Popular','AMP for Email Converts Inboxes to Ecommerce Stores');" data-wpel-link="internal"><img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Person holding a smartphone with a shopping cart icon superimposed" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/AMP-for-Email-Converts-Inboxes-to-Ecommerce-Stores.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" />AMP for Email Converts Inboxes to Ecommerce Stores</a></li></ul> </div> </section> <section class="sidebar-tabs" id="sidebar-tab-knowledge-briefs"> <div class="sidebar-tab-title">Industry IQ</div> <div class="iq-item"> <div class="iq-icon"> <a href="https://www.practicalecommerce.com/paidpost/why-top-woocommerce-stores-choose-kinsta" rel="nofollow" onclick="ga( 'send','event','IQ Box','Kinsta');" data-wpel-link="internal"><img src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Kinsta_Icon_Black-32px.png" width="16" height="16" alt="Kinsta" title="Kinsta" loading="lazy" /></a> </div><div class="iq-content"> <a href="https://www.practicalecommerce.com/paidpost/why-top-woocommerce-stores-choose-kinsta" rel="nofollow" onclick="ga( 'send','event','IQ Box','Kinsta');" data-wpel-link="internal"><h4>Why Top WooCommerce Stores Choose Kinsta<i class="fa fa-external-link" aria-hidden="true"></i></h4></a> <a href="https://kinsta.com/?utm_source=practicalecommerce&utm_medium=Referral&utm_campaign=post" rel="nofollow external noopener noreferrer" onclick="ga( 'send','event','IQ Box','Kinsta');" data-wpel-link="external" target="_blank"><h6>Kinsta</h6></a> </div> </div> <div class="iq-item"> <div class="iq-icon"> <a href="https://www.practicalecommerce.com/paidpost/scalable-hosting-sells-more-merch" rel="nofollow" onclick="ga( 'send','event','IQ Box','Cloudways Autonomous');" data-wpel-link="internal"><img src="https://www.practicalecommerce.com/wp-content/uploads/2024/08/Cloudways-favicon.png" width="16" height="16" alt="Cloudways Autonomous" title="Cloudways Autonomous" loading="lazy" /></a> </div><div class="iq-content"> <a href="https://www.practicalecommerce.com/paidpost/scalable-hosting-sells-more-merch" rel="nofollow" onclick="ga( 'send','event','IQ Box','Cloudways Autonomous');" data-wpel-link="internal"><h4>Scalable Hosting Sells More Merch<i class="fa fa-external-link" aria-hidden="true"></i></h4></a> <a href="https://www.cloudways.com/en/autonomous.php?id=1740610&data1=PEArticleOct24" rel="nofollow external noopener noreferrer" onclick="ga( 'send','event','IQ Box','Cloudways Autonomous');" data-wpel-link="external" target="_blank"><h6>Cloudways Autonomous</h6></a> </div> </div> </section> <div class="partners-sidebar partners-overflow-sidebar pec-partners-wrapper"> <span class="ad-label" style="visibility: hidden;">Advertisement</span> <div class="default-boost" style="display: none;"> <a href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal"> </a> </div>  <div class="zone" id="zi4y2TEJdhcyxeMF8Qov" data-responsive="true"> <script type="text/javascript"> var _avp = _avp || []; _avp.push({ tagid: 'zi4y2TEJdhcyxeMF8Qov', alias: '/', type: 'banner', zid: 6, pid: 0, secure: true, callback: pecAdLoaded }); </script> </div>  </div> <section class="sidebar-tabs webinars"> <div class="sidebar-tab-title"> Streaming Webcasts<br /> <span class="subtitle">Instant Video</span> </div> <div id="sidebar-tab-webinars"> <ul> <li> <a href="https://insights.practicalecommerce.com/skyrocket-traffic-with-ad-engine-optimization/" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"> <img width="70" height="47" src="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Skyrocket-Traffic-with-Ad-Engine-Optimization-300x200.jpg" class="attachment-70x47 size-70x47 wp-post-image" alt="Rising graph with a rocket at top" title="Drive More ROI from Meta and Google Ads" decoding="async" srcset="https://www.practicalecommerce.com/wp-content/uploads/2024/11/Skyrocket-Traffic-with-Ad-Engine-Optimization-300x200.jpg 300w, https://www.practicalecommerce.com/wp-content/uploads/2024/11/Skyrocket-Traffic-with-Ad-Engine-Optimization.jpg 360w" sizes="(max-width: 70px) 100vw, 70px" loading="lazy" /> Drive More ROI from Meta and Google Ads</a> </li> </ul> </div> </section> </div> </div> <div class="footer "> <div class="row logo-row"> <a href="https://www.practicalecommerce.com" class="logo" title="Back to Practical Ecommerce Homepage" data-wpel-link="internal"></a> </div> <div class="row columns-row"> <div class="footer-nav-left footer-nav"><ul id="menu-footer-left" class="menu"><li id="menu-item-1539458" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1539458"><a title="About Us" href="https://www.practicalecommerce.com/about-us" data-wpel-link="internal">About Us</a></li> <li id="menu-item-1539459" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1539459"><a title="Contact Us" href="https://www.practicalecommerce.com/contact" data-wpel-link="internal">Contact Us</a></li> <li id="menu-item-1539460" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1539460"><a title="Editorial Policy" href="https://www.practicalecommerce.com/editorial-policy" data-wpel-link="internal">Editorial Policy</a></li> </ul></div> <div class="footer-nav-center footer-nav"><ul id="menu-footer-center" class="menu"><li id="menu-item-1437700" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1437700"><a title="Advertise" href="https://www.practicalecommerce.com/advertising" data-wpel-link="internal">Advertise</a></li> <li id="menu-item-1539461" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1539461"><a title="Newsletter Signup" href="https://www.practicalecommerce.com/newsletter-signup" data-wpel-link="internal">Newsletter Signup</a></li> <li id="menu-item-1539462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1539462"><a title="Podcast" href="https://www.practicalecommerce.com/tag/podcasts" data-wpel-link="internal">Podcast</a></li> </ul></div> <div class="footer-nav-right footer-nav"><ul id="menu-footer-right" class="menu"><li id="menu-item-1539463" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1539463"><a title="Articles by Year" href="https://www.practicalecommerce.com/articles-by-year" data-wpel-link="internal">Articles by Year</a></li> <li id="menu-item-152822" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-152822"><a title="Conditions of Use" href="https://www.practicalecommerce.com/conditions-of-use" data-wpel-link="internal">Conditions of Use</a></li> <li id="menu-item-152827" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-152827"><a title="Privacy Policy" rel="privacy-policy" href="https://www.practicalecommerce.com/privacy-policy" data-wpel-link="internal">Privacy Policy</a></li> </ul></div> <div class="footer-social" > <div class="menu-social-links-container"><ul id="menu-social-links" class="menu"><li id="menu-item-57410" class="social-linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-57410"><a title="LinkedIn" href="http://www.linkedin.com/company/practical-ecommerce" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">LinkedIn</a></li> <li id="menu-item-57411" class="social-twitter menu-item menu-item-type-custom menu-item-object-custom menu-item-57411"><a title="X" href="https://twitter.com/practicalecomm" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">X</a></li> <li id="menu-item-57412" class="social-facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-57412"><a title="Facebook" href="https://www.facebook.com/practicalecommerce" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Facebook</a></li> <li id="menu-item-69187" class="social-podcast menu-item menu-item-type-custom menu-item-object-custom menu-item-69187"><a title="Podcast" href="https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Podcast</a></li> </ul></div> </div> </div> <div class="row footer-attribution"> <p>Copyright © 2005 - 2024. Practical Ecommerce® is a registered trademark of Confluence Distribution, Inc.</p> </div> </div> <style> #spmask { position:absolute; left:0; top:0; z-index:9999; background-color:#000; display:none; } #boxes .window { position:fixed; left:0; top:0; width:auto; height:auto; display:none; z-index:9999; padding:20px; border-radius: 5px; -moz-border-radius: 5px; -webkit-border-radius: 5px; box-shadow: 0 0 18px rgba(0, 0, 0, 0.4); } #boxes #dialog { max-width:800px; height:auto; _width:0; white-space:normal; overflow:visible; padding:10px; border:0px solid #000000; } *html #boxes .window { position: absolute; } #boxes .window .close { right: -19px; margin:0px; padding:0px; position: absolute; top: -19px; border-radius: 30px; background: #333333; border: 2px solid #ffffff; width: 24px; height: 24px; color: #ffffff; font-family: Arial, sans-serif; font-size: 17px; font-weight: 400; line-height: 22px; text-align: center; } #boxes .window .close:hover{ text-decoration: none; background: #666666; } #sp_credit_link { padding:10px; width:auto; height: 36px; text-align:center; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; bottom: -40px; } @media only screen and (max-width: 768px) { #spmask{ display: none !important; } #simple-popup{ display:none !important; } #boxes #dialog{ display:none !important; } } </style> <div id="spmask"></div> </div><a id="simple-popup" name="simplepopup" href="#dialog"></a><div id="boxes"><div id="dialog" class="window"><div class="newsletter-form"> <div class="newsletter-form-content"> <img class="email-icon" src="/wp-content/themes/pec/images/icon-email2.png" alt="email-news-env" width="48" height="36" loading="lazy" /> <div class="newsletter-title"> <div class="heading">Email Newsletter + Free Ebook</div> <div class="subheading">25 Great ChatGPT Prompts for Ecommerce</div> </div> <div class="signupform"><a class="newsletter-link-button" href="https://www.practicalecommerce.com/newsletter-signup" data-wpel-link="internal">Sign Up</a></div> </div> <div class="newsletter-cover"><picture> <source srcset="/wp-content/themes/pec/images/book-popup-2023.webp" type="image/webp" /></picture> <picture><source srcset="/wp-content/themes/pec/images/book-popup-2023.png" type="image/png" /></picture> <picture><img src="/wp-content/themes/pec/images/book-popup-2023.png" alt="" width="180" height="234" loading="lazy" /></picture></div> </div><a class="close" href="#">x</a></div></div> <script type="text/javascript"> jQuery(document).ready(function($) { jQuery("form").each(function(){ jQuery(this).removeClass("wpl-track-me"); }); }); </script><script type="text/javascript">var algolia = {"debug":false,"application_id":"N3YZXH7FK5","search_api_key":"8cfa20a94a420cc77e4982f4ad4b32eb","powered_by_enabled":false,"query":"","autocomplete":{"sources":[{"index_id":"searchable_posts","index_name":"wp_searchable_posts","label":"All posts","admin_name":"All posts","position":10,"max_suggestions":5,"tmpl_suggestion":"autocomplete-post-suggestion","enabled":true}],"input_selector":"input[name='s']:not('.no-autocomplete')"},"indices":{"searchable_posts":{"name":"wp_searchable_posts","id":"searchable_posts","enabled":true,"replicas":[]}}};</script><link rel='stylesheet' id='wphb-1-css' href='https://hb.wpmucdn.com/www.practicalecommerce.com/f923daf7-c0bb-44c1-ac8b-3e86bfc0acf7.css' type='text/css' media='all' /> <script type="text/javascript" defer src="https://hb.wpmucdn.com/www.practicalecommerce.com/cdbbe393-c927-4a78-aa2a-2994f256acc2.js" id="jcookie-js"></script> <script type="application/json" id="wpp-json"> {"sampling_active":1,"sampling_rate":10,"ajax_url":"https:\/\/www.practicalecommerce.com\/wp-json\/wordpress-popular-posts\/v1\/popular-posts","api_url":"https:\/\/www.practicalecommerce.com\/wp-json\/wordpress-popular-posts","ID":0,"token":"8a3d5aa967","lang":0,"debug":0} </script> <script type="text/javascript" defer src="https://hb.wpmucdn.com/www.practicalecommerce.com/4fb19e7b-507e-4906-98a2-af0722c7da19.js" id="wpp-js-js"></script> <script type="text/javascript" src="https://hb.wpmucdn.com/www.practicalecommerce.com/15307030-263e-4c29-9d6a-46cb30418343.js" id="lazyload-video-js-js"></script> <script type="text/javascript" id="lazyload-youtube-js-js-before"> /* <![CDATA[ */ window.llvConfig=window.llvConfig||{};window.llvConfig.youtube={"colour":"red","buttonstyle":"default","controls":true,"loadpolicy":true,"thumbnailquality":"0","preroll":"","postroll":"","overlaytext":"","loadthumbnail":true,"cookies":false,"callback":""}; /* ]]> */ </script> <script type="text/javascript" src="https://hb.wpmucdn.com/www.practicalecommerce.com/5f53cf2b-05a5-4e2b-a4ae-cb2ab21e3260.js" id="lazyload-youtube-js-js"></script> <script type="text/javascript" id="lazyload-vimeo-js-js-before"> /* <![CDATA[ */ window.llvConfig=window.llvConfig||{};window.llvConfig.vimeo={"buttonstyle":"default","playercolour":"#00adef","preroll":"","postroll":"","show_title":false,"overlaytext":"","loadthumbnail":true,"thumbnailquality":"basic","cookies":false,"callback":""}; /* ]]> */ </script> <script type="text/javascript" src="https://hb.wpmucdn.com/www.practicalecommerce.com/6735dda8-085a-4394-833a-119a28bba681.js" id="lazyload-vimeo-js-js"></script> <script type="text/javascript" defer src="https://hb.wpmucdn.com/www.practicalecommerce.com/64c4aff0-31f9-4c11-b67b-b5cfd1496206.js" id="pec-header-js"></script> <script type="text/javascript" defer src="https://hb.wpmucdn.com/www.practicalecommerce.com/0335562b-92cd-4934-810a-f3263f0d7506.js" id="pec-site-js"></script> </body> </html>