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System Catering" >Forum System Catering</a></li> </ul> </div> </li> <li class="level-2 hassub"> <a href="https://www.anuga.com/events/awards/" title="Awards" > Awards </a> <div class="subnav-container"> <ul> <li class="goback desktophidden calchexback corporateback first"><span>Overview</span></li>  <li class="level-2 desktophidden"> <a href="https://www.anuga.com/events/awards/" title="Overview Awards" tabindex="54">Overview Awards</a> </li> <li><a tabindex="55" href="https://www.anuga.com/events/awards/bestseller-en/" title="Bestseller " >Bestseller </a></li><li><a tabindex="56" href="https://www.anuga.com/events/awards/ecotrophelia-en/" title="Ecotrophelia " >Ecotrophelia </a></li><li><a tabindex="57" href="https://www.anuga.com/events/awards/fair-wine-award/" title="Fair Wine Award" >Fair Wine Award</a></li><li><a tabindex="58" href="https://www.anuga.com/events/awards/anuga-tk-star/" title="Anuga TK Star" >Anuga TK Star</a></li><li><a tabindex="59" href="https://www.anuga.com/events/awards/frozen!-dti-innovation-award/" title="FROZEN! dti Innovation Award" >FROZEN! dti Innovation Award</a></li><li><a tabindex="60" href="https://www.anuga.com/events/awards/newfoodeconomy-award/" title="newFOODeconomy Award in partnership with Anuga HORIZON" >newFOODeconomy Award in partnership with Anuga HORIZON</a></li> </ul> </div> </li> <li class="level-2 hassub"> <a href="https://www.anuga.com/events/programme/" title="Event search" > Event search </a> <div class="subnav-container"> <ul> <li class="goback desktophidden calchexback corporateback first"><span>Overview</span></li>  <li class="level-2 desktophidden"> <a href="https://www.anuga.com/events/programme/" title="Overview Programme" tabindex="61">Overview Programme</a> </li> <li><a tabindex="62" href="https://www.anuga.com/events/programme/speaker/" title="Speaker" >Speaker</a></li><li><a tabindex="63" href="https://www.anuga.com/events/programme/sessions/" title="Sessions" >Sessions</a></li> </ul> </div> </li> <li class="level-2 navmodul navmodul_teaser clearfix"> <div class="navitem_marked"> <div class="linktitle">Webinar Snapshot Series</div> <p>In the run-up to Anuga, a series of "mini" webinars were held to inform the global Anuga community about current topics in the industry. You can now watch them on demand. </p> <a href="https://www.anuga.com/lp/snapshot-series-webinar/" title="The Webinars" class="btn primary small emphasize extern calchexback light" tabindex="64"> The Webinars </a> </div> </li> </ul> </div> <div class="close" style="position: absolute;"></div> </div> <div class="subnav" id="sub-exhibitors-and-products"> <div class="subnav-wrapper"> <ul> <li class="goback desktophidden calchexback corporateback first"><span>Overview</span></li>  <li class="level-2 navmodul navmodul_icon"> <a href="https://www.anuga.com/anuga-exhibitors/list-of-exhibitors/" title="Exhibitor search" tabindex="66"> <div class="navitem_icon"> <svg version="1.1" id="motive" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 60 60" style="enable-background:new 0 0 60 60;" xml:space="preserve"> <path class="color" d="M1,1L1,1L1,1z M55,1L55,1z M54.9,1L44,7L54.9,1z M5.1,1L16,7l0,0L5.1,1z M56,1L56,1z"></path> <path class="color" d="M59,0h-4c-0.1,0-0.1,0-0.2,0c-0.1,0-0.1,0-0.2,0.1l0,0L43.7,6H16.3L5.5,0.1l0,0C5.4,0.1,5.3,0,5.2,0C5.2,0,5.1,0,5,0H1 C0.4,0,0,0.4,0,1v46c0,0.6,0.4,1,1,1h4c0.1,0,0.2,0,0.3-0.1l0,0l7.1-4c0.5-0.3,0.6-0.9,0.4-1.4c-0.3-0.5-0.9-0.6-1.4-0.4L6,45.3V2.7 l9,4.9V26c0,0.6,0.4,1,1,1c0.6,0,1-0.4,1-1V8h26v18c0,0.6,0.4,1,1,1s1-0.4,1-1V7.6l9-4.9v42.6l-5.5-3.2C48.3,42,48.2,42,48,42 c-0.6,0-1,0.4-1,1c0,0.4,0.2,0.7,0.5,0.9l7.2,4c0.1,0.1,0.2,0.1,0.3,0.1h4c0.6,0,1-0.4,1-1V1C60,0.4,59.6,0,59,0z M56,46V2h2v44H56z M2,46V2h2v44H2z"></path> <path class="color" d="M47.4,59c-0.5,0-1-0.2-1.3-0.5l-7.8-7.8L37.6,51c-6.8,4.2-15.8,2.1-20-4.7s-2.1-15.8,4.7-20s15.8-2.1,20,4.7 c3.2,5.1,2.9,11.6-0.7,16.4L41,48.1l7.7,7.7c0.8,0.7,0.8,1.9,0.1,2.6C48.5,58.8,48,59,47.4,59z M30,26.2c-6.9,0-12.5,5.6-12.5,12.5 c0,6.9,5.6,12.5,12.5,12.5s12.5-5.6,12.5-12.5c0,0,0,0,0,0C42.5,31.8,36.9,26.3,30,26.2z"></path> <path class="color" d="M43.5,38.7L43.5,38.7 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M30,50.2c-6.3,0-11.5-5.1-11.5-11.5S23.6,27.3,30,27.2c6.3,0,11.5,5.1,11.5,11.5c0,0,0,0,0,0 C41.5,45.1,36.3,50.2,30,50.2z"></path> </svg> <br> <div class="linktitle ani">Exhibitor search</div> <p></p> </div> </a> </li> <li class="level-2 navmodul navmodul_icon"> <a href="https://www.anuga.com/anuga-exhibitors/list-of-exhibitors/?fw_goto=aussteller&suchort=produkte" title="Product index" tabindex="67"> <div class="navitem_icon"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" width="200.000000pt" height="200.000000pt" viewBox="0 0 200.000000 200.000000" preserveAspectRatio="xMidYMid meet"> <metadata> Created by potrace 1.16, written by Peter Selinger 2001-2019 </metadata> <g transform="translate(0.000000,200.000000) scale(0.100000,-0.100000)" stroke="none"> <path d="M635 1954 c-181 -43 -273 -91 -381 -199 -68 -68 -89 -97 -127 -176 -60 -126 -72 -180 -71 -324 1 -101 5 -133 27 -200 133 -406 589 -598 972 -409 49 24 71 31 74 22 9 -27 574 -594 614 -616 76 -42 174 -14 214 61 24 45 22 116 -5 158 -22 36 -574 587 -605 604 -17 9 -16 14 12 65 54 100 75 192 76 320 0 140 -13 197 -73 320 -80 166 -231 294 -416 352 -59 19 -264 33 -311 22z m230 -79 c112 -23 226 -85 310 -169 133 -131 190 -278 183 -465 -5 -129 -33 -216 -102 -320 -89 -133 -237 -234 -391 -266 -308 -65 -608 113 -717 425 -25 72 -34 220 -19 302 16 81 76 208 130 276 140 176 385 263 606 217z m741 -1357 c171 -170 295 -302 299 -316 13 -54 -33 -107 -88 -100 -35 4 -617 581 -617 612 0 26 68 96 94 96 13 0 124 -103 312 -292z"/> <path d="M670 1804 c-88 -15 -117 -34 -104 -68 9 -23 32 -27 80 -15 26 7 81 10 130 6 210 -13 387 -174 425 -388 40 -223 -104 -450 -329 -519 -265 -82 -544 97 -592 379 -20 118 23 266 105 367 39 47 45 80 16 89 -28 9 -44 -2 -83 -53 -174 -228 -152 -533 52 -726 111 -104 216 -145 370 -146 184 0 335 75 437 218 211 295 82 710 -256 828 -65 22 -198 37 -251 28z"/> <path d="M455 1720 c-4 -6 -4 -22 -1 -36 5 -20 12 -25 34 -22 23 2 27 8 27 33 0 25 -4 31 -27 33 -14 2 -29 -2 -33 -8z"/> <path d="M680 1653 c-55 -29 -80 -75 -80 -149 l0 -64 -39 0 c-22 0 -43 -5 -47 -11 -4 -6 -13 -106 -21 -223 -13 -198 -13 -211 3 -223 25 -18 463 -18 487 0 16 11 17 26 3 224 -8 117 -17 217 -21 223 -3 5 -24 10 -46 10 l-39 0 0 63 c0 68 -20 114 -64 142 -39 26 -96 29 -136 8z m83 -64 c32 -14 47 -49 47 -104 l0 -45 -70 0 -70 0 0 45 c0 65 20 99 67 114 1 1 13 -4 26 -10z m153 -379 l9 -160 -184 0 -184 0 7 133 c4 72 9 144 12 160 l6 27 162 0 163 0 9 -160z"/> </g> </svg> <br> <div class="linktitle ani">Product index</div> <p></p> </div> </a> </li> <li class="level-2 navmodul navmodul_icon"> <a href="https://www.anuga.com/anuga-exhibitors/product-groups/" title="Product groups" tabindex="68"> <div class="navitem_icon"> <svg id="icon-produktverzeichnis__H60" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 60 60"> <path class="color" d="M26.2051,26.2929 C25.8141,26.6839 25.8141,27.3159 26.2051,27.7069 L32.2051,33.7069 C32.4001,33.9019 32.6561,33.9999 32.9121,33.9999 C33.1681,33.9999 33.4241,33.9019 33.6191,33.7069 C34.0101,33.3159 34.0101,32.6839 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title="Hall plan" tabindex="69"> <div class="navitem_icon"> <svg version="1.1" id="icon-hall-plan__H60" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 60 60" style="enable-background:new 0 0 60 60;" xml:space="preserve"> <g transform="matrix(1.3333333,0,0,-1.3333333,0,80)"> <g transform="scale(0.1)"> <path class="color" d="M435,178.1c0-2.5-1.2-4.7-3.2-6.2c-2-1.4-4.6-1.7-6.9-0.9l-117.3,43.2c0,0-0.1,0-0.1,0v149l122.6-45.2c2.9-1.1,4.9-3.9,4.9-7V178.1z M157.5,167.1v149.1c0,0,0,0,0.1,0l134.9,47.2V214.4c0,0,0,0-0.1,0L157.5,167.1z M19.9,212.5c-2.9,1.1-4.9,3.9-4.9,7v133c0,2.5,1.2,4.7,3.2,6.2c1.3,0.9,2.8,1.4,4.3,1.4c0.9,0,1.8-0.2,2.6-0.5l117.3-43.2c0,0,0.1,0,0.1,0v-149L19.9,212.5z M435.3,332.2l-127.6,47c-4.9,1.8-10.3,1.8-15.2,0.1l-139.8-48.9c-1.6-0.6-3.4-0.6-5.1,0L30.3,373.7c-6.9,2.5-14.6,1.5-20.6-2.7c-6-4.2-9.6-11.1-9.6-18.4v-133c0-9.4,5.9-17.9,14.7-21.1l127.6-47c2.5-0.9,5.1-1.4,7.8-1.4c2.5,0,5,0.4,7.4,1.3l139.8,48.9c1.6,0.6,3.4,0.6,5.1,0L419.7,157c6.9-2.5,14.6-1.5,20.7,2.7c6,4.2,9.6,11.1,9.6,18.5v133C450,320.5,444.1,329,435.3,332.2"></path> <path class="color" d="M225,465c-16.6,0-30,13.4-30,30c0,16.6,13.4,30,30,30s30-13.4,30-30C255,478.4,241.6,465,225,465zM337.5,487.5c0,62.1-50.4,112.5-112.5,112.5s-112.5-50.5-112.5-112.5c0-20.5,5.6-39.5,15.2-56.1h-0.1L212,285c5.8-10,20.2-10,26,0l84.4,146.4h-0.1C331.9,448,337.5,467,337.5,487.5"></path> </g> </g> </svg> <br> <div class="linktitle ani">Hall plan</div> <p></p> </div> </a> </li> </ul> </div> <div class="close" style="position: absolute;"></div> </div> <div class="subnav" id="sub-f&b-news"> <div class="subnav-wrapper"> <ul> <li class="goback desktophidden calchexback corporateback first"><span>Overview</span></li>  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class="icon-headline-inner"> <div class="headlines"> <h1 class="hl_2">The top 10 food trends 2024 for food and beverages from Innova </h1> </div> </div> <div class="options-bar"> <div class="shareholder clfix"> <a href="javascript:void(0)" class="sico ico_share noline tooltip tooltipstered" data-tooltip-content="#tooltip_content"><span><span class="mblupc">S</span>hare <i class="mobilehidden">page</i></span></a> <div class="tooltip_templates"> <div class="tooltipster-box"> <div class="tooltipster-content"> <span id="tooltip_content" class="tooltip_social"> <div class="shariff" data-services="["facebook","twitter","linkedin","pinterest","xing","whatsapp"]" ></div> </span> </div> </div> </div> <a href="javascript:window.print()" title="Print " class="sico ico_print noline"><span class="show_mobile_only">Print</span><span class="mobilehidden">Print page</span></a> <span class="sico ico_readtime noline no-link-wrapper">Read duration ca. <span class="read-time">0</span> minutes</span> 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August 2023"></span> <div class="shareholder clfix shareholder-bottom hide"> <span class="sico noline right no-link-wrapper"><span class="page-date"></span></span> </div> </div> <script> function custDocumentReady(funct) { if (document.readyState === "complete" || document.readyState === "interactive") { setTimeout(funct, 1); } else { document.addEventListener("DOMContentLoaded", funct); } } const optionsBarAdjust = function() { setReadTime(); setPageDate(); } function setReadTime() { const domContent = document.querySelector('.main'); const resultSpan = document.querySelector('.read-time'); let wordCount = domContent.innerText.match(/\S+/g); if (wordCount == null) return; let readTime = wordCount.length / 200; if (readTime == null) return; resultSpan.textContent = readTime > 2 ? Math.ceil(readTime) : 2; } function setPageDate() { const pageDate = document.querySelectorAll("[data-page-date]"); const dateSpan = document.querySelector('.page-date'); if (pageDate == null || dateSpan == null) return; const lastPageDate = pageDate[pageDate.length - 1].getAttribute("data-page-date"); if (lastPageDate == null) return; dateSpan.textContent = lastPageDate; document.querySelector('.shareholder-bottom').classList.remove("hide"); } custDocumentReady(optionsBarAdjust); </script> </div> </div> </div> </div> <section> <div class="cmodul " > <a id="article-teaser"></a> <div class="grid-wrapper"> <div class="gw-inner clearfix"> <div class="articles-detail-teaser text-container"> <p>The food and beverage industry is always evolving. Each year brings new trends and innovations that shape our diets. For 2024, Innova Market Insights has identified the top 10 trends through extensive consumer research and market analysis. In this article, we explore these trends and their impact on the global industry. </p> </div> <div class="img-holder full"> <picture> <source media="(min-width: 1025px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_027_039_m24_full_m36_1025.jpg"> <source media="(min-width: 641px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_027_039_m24_full_m36_641_1024.jpg"> <source srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_027_039_m24_full_m36_640.jpg"> <img src="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_027_039_m24_full_m36_1025.jpg" alt="" title=""> </picture> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div> <p>Every year, Innova Market Insights develops the top ten trends for the coming 12 months through extensive consumer research and market analysis. In our article, you can find out which trends will take center stage in 2024 and how they will influence the global food and beverage industry. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #1 – Ingredients: Taking the Spotlight </h2> </div> <div> <p>Our first <a href="https://www.innovamarketinsights.com/trends/ingredients-trends/" target="_blank" rel="noopener " > top food trend </a> focuses on companies leveraging positive consumer attitudes towards key ingredients by promoting a product’s star element. Global consumer research shows an increasing interest in ingredients. For example, one in three consumers globally say that they always look at ingredients of interest on product packs. When asked about which ingredient is most important to them, protein was chosen most often, by 42% of consumers. </p><p>Companies are helping consumers navigate the multitude of product choices with storytelling and visual cues. Many brands now include narrative driven descriptions of ingredients and sourcing on the back of their products, alongside visual cues such as artistic renditions of almond flour or pasture raised eggs, to help drive home their star ingredients. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #2 – Nurturing Nature </h2> </div> <div> <p>In our  <a href="https://www.innovamarketinsights.com/trends/nurturing-nature/" target="_blank" rel="noopener " > second top food trend </a>, consumers say companies have more responsibility for the environment than just sustainability, requiring actions that make a positive difference to nature protection. When asked about what they would like to see companies do to help environmental causes, the number one choice was nature protection. </p><p>Companies are taking notice of these consumer demands. Between 2020 and 2023, there has been a 37% increase in growth of food and beverage with a forest protection-related claim, and a 40% increase in products with a water-usage claim. </p><p>Companies are also leveraging more sustainable farming practices when producing their products. Agrobiodiversity (crop diversification for planetary health and food security) is on the rise, with companies such as Bayer betting on crop gene editing to “survive and thrive amid climate uncertainty. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #3 – Prioritizing Prevention </h2> </div> <div> <p>The next top food trend is predicated on consumers taking positive action to prevent health concerns before they arise, driving them to products that meet their personal wellbeing needs. More than one in three consumers claim to be proactive in preventing health issues. More specifically, they see weight management, heart health, and bone and joint health as their most important physical health concerns. Products can already be seen on the market addressing these concerns, such as Beeza Peanut Butter claiming to help with weight management and improve heart health. </p><p>Consumers are also showing interest in healthy aging, with more than one in three globally stating that weight management and observing a balanced diet are the most important steps for healthy aging. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #4 – Plant Based: The Rise of Applied Offerings </h2> </div> <div> <p>This  <a href="https://www.innovamarketinsights.com/trends/global-plant-based-trends/" target="_blank" rel="noopener " > top food trend sees plant-based </a> products working their way into well-known dishes and formats, offering familiarity and clarity to consumers who are keen to embrace plant-based products. Half of consumers globally say that familiar culinary formats are important for them when buying plant-based products. </p><p>When looking at the most popular formats for plant-based foods, fingerfoods and ready-made meals are seeing growth in the past three years. Fingerfoods is the format where consumers are most open to trying plant-based meat and poultry products, while ready meals are not far behind. </p> </div> </div> </div> </div> </section><style> .cmodul ul > li{ overflow: hidden !important; list-style: none inside none; } @media (max-width: 641px) { .cmodul .video-holder { width: 100%; } } </style> <section> <div class="cmodul " > <div class="grid-wrapper"> <div class="gw-inner clearfix"> <div class="img-holder full "> <picture> <source media="(min-width: 1025px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_048_008_m24_full_m36_1025.jpg"> <source media="(min-width: 641px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_048_008_m24_full_m36_641_1024.jpg"> <source srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_048_008_m24_full_m36_640.jpg"> <img src="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_048_008_m24_full_m36_1025.jpg" alt="" title=""> </picture> </div> <div class="text-container "> </div> </div> </div> </div> <div class="inline"> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #5 – Local Goes Global </h2> </div> <div> <p>Our fifth top food trend is based on local ingredients, as well as authentic and adventurous foreign dishes spreading across the globe. Products advertising ingredients sourced locally, as well as dishes deemed foreign and authentic are growing in popularity. </p><p>Two in three consumers globally say that they are open to trying new global cuisines. African cuisine products have seen a rise of 13% in the past five years, and East Asian cuisine products have risen 5%. </p><p>Consumers are also concerned with choosing products that use local ingredients, with more than half of them stating that they actively look for them. Additionally, honesty and transparency of ingredients was chosen most often by consumers as the most important value relating to their diet. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #6 – Home Kitchen Heroes </h2> </div> <div> <p>In our  <a href="https://www.innovamarketinsights.com/trends/global-food-trends/" target="_blank" rel="noopener " > sixth top food trend </a>, the home has become an alternative venue for enhanced social occasions that fit changed lifestyles and budgetary realities. 43% of consumers stated that they have eaten more at home in the past twelve months, while only 15% state that they ate out more. Additionally, value for money and health benefits are seen by most consumers as the most important aspects when eating at home. </p><p>Consumers are also more likely to experiment when cooking at home. When asked when they are most likely to experiment in terms of flavor, home cooking was by far the number one choice, said by three in five consumers. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #7 – Indulging in Health </h2> </div> <div> <p>This top food trend follows the enmeshment of health and indulgence, whereby health brands are moving into indulgence, while comforting treats are coming with added health benefits. </p><p>More than half of consumers globally say that they are willing to compromise on indulgence for healthier food. Consumers want the best of both aspects, seeking health benefits through indulgent formats. Alongside this, there has been a 14% increase in indulgent products with active health claims over the past five years. </p><p>Using some products as examples, Loacker Quadratini Chocolate Wafers come with claims of less sugar, no sweeteners, added flavorings, and colors, as well as made with chicory root fiber. Joya Chocolate comes with functional benefit claims of increases the body’s resistance to stress, helps maintain healthy immune function, rich in antioxidants, packed in nutrients, and low in sugar. </p> </div> </div> </div> </div> </section><style> .cmodul ul > li{ overflow: hidden !important; list-style: none inside none; } @media (max-width: 641px) { .cmodul .video-holder { width: 100%; } } </style> <section> <div class="cmodul " > <div class="grid-wrapper"> <div class="gw-inner clearfix"> <div class="img-holder full "> <picture> <source media="(min-width: 1025px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_012_020_m24_full_m36_1025.jpg"> <source media="(min-width: 641px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_012_020_m24_full_m36_641_1024.jpg"> <source srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_012_020_m24_full_m36_640.jpg"> <img src="https://media.koelnmesse.io/anuga/redaktionell/anuga/blog/food-trends-2024/anuga_23_012_020_m24_full_m36_1025.jpg" alt="" title=""> </picture> </div> <div class="text-container "> </div> </div> </div> </div> <div class="inline"> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #8 – Oceans of Possibilities </h2> </div> <div> <p>Our  <a href="https://www.innovamarketinsights.com/trends/oceans-of-possibilities/" target="_blank" rel="noopener " > eighth top food trend </a> tracks how the seas are developing into the farms of the future, providing inspiration alongside new, environmentally positive ingredient sources. </p><p>The oceans are increasingly being looked at as untapped potential for sustainable ingredients. Ingredients such as kelp and spirulina are growing in popularity, and between 2020 and 2023, new food and beverage launches containing microalgae grew by 42%. </p><p>Seafood products are also demonstrating their sustainability through claims such as “sustainably sourced,” and complying with terms set by ocean focused organizations such as MSC or Friend of the Sea to use their sustainability labels on products. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #9 – H2.O: Quenching the Future </h2> </div> <div> <p>This  <a href="https://www.innovamarketinsights.com/trends/the-future-of-water/" target="_blank" rel="noopener " > top food trend </a> addresses the added health benefits and exciting endorsements leading the way in carving out a strong future for hydration products. </p><p>Soft drink and sports nutrition launches with a hydration-related claim have risen by 10% over the last three years. Claims such as 9-stage ultra purified, ionically charged, electrolytes for taste, and pH9.5+ alkaline water can be seen on water-based sports drinks, exhibiting their added health benefits. Products with functional health claims, such as Core Hydration+, boasting unique benefits like skin health, are pushing the category forward. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">Trend #10 – Minimizing the Noise </h2> </div> <div> <p>Our final top food trend discusses how open and straightforward communication appeals to consumers who want an escape from information overload. Amidst all the claims, labels, and other information that comes with food and beverage products, many consumers feel overwhelmed, and want simplification. </p><p>When asked about the information consumers would like to see simplified on packaging, the top four were brand overview, shelf-life, product storytelling, and  <a href="https://www.innovamarketinsights.com/trends/sustainability-trends/" target="_blank" rel="noopener " > sustainability </a> info. </p><p>One of the major points of confusion with labeling for consumers is how to deal with greenwashing. Half of consumers are concerned about greenwashing, but also just over half of consumers cannot recognize if a company is greenwashing. Simplification of environmental claims can help minimize this problem and create a more streamlined and understandable purchasing experience. </p> </div> </div> </div> </div> </section> <section> <div class="cmodul paragraph" > <div class="grid-wrapper"> <div class="gw-inner"> <div class="paragraph-text"> <h2 class="hl_3 ">What’s Next in Top Food Trends? </h2> </div> <div> <p>As each of our top trends develop throughout the year, brands should look out for different ways each trend may shift towards adapting consumer desires. </p><p>For “Ingredients: Taking the Spotlight,” protein is currently the most important ingredient for consumers, but as protein sources continue to develop and improve, consumers may quickly shift their focus towards other ingredients, with protein becoming easier to access. </p><p>In “Prioritizing Prevention,” each demographic shows specific health interests. As the generations age, and new ones take their place, there will be a continually shifting desire for the types of beneficial health benefits on products. </p><p>In “Indulging in Health,” there may be a difficult line to cross regarding healthy ingredients, and indulgent tasting treats. At a certain point, companies may struggle to create increasingly healthier indulgent products without sacrificing too much on flavor and texture.  <a href="https://www.innovamarketinsights.com/trends/global-consumer-behavior-trends/" target="_blank" rel="noopener " > Consumer interest </a> in combining health with indulgence may also begin to wane over time, with healthy benefits coming from a multitude of other products on the market. </p> </div> </div> </div> </div> </section> <div class="article-detail-pagination"><a id="article-detail-pagination-link" href="" class="next_article_hidden"> </a></div> </div> <div class="pl-aside"> <div> <div class="articles-teaser-marginal teaser-holder-marginal" > <div class="teaser"> <div class="t-inner articles-marginal-category"> <a href="https://www.anuga.com/magazine/categories/business-insights-trends/"> <h3 class="hl_3" >Business Insights & Trends </h3> <div class="article-link-wrapper icon-color-light corporateback"></div> </a> </div> </div> <div class="teaser t01"> <a href="https://www.anuga.com/magazine/articles/how-climate-change-and-rising-prices-are-changing-the-future-of-the-cocoa-industry.php?c=11137"> <div class="t-inner lightback"> <div class="articles-marginal-picture-link"> <picture> <source media="(min-width: 1025px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/img/magazin/2024_11_climate-change-is-impacting-cocoa-production/anuga_25_blog_cocoa_industry_02_t01_1025.jpg"> <source media="(min-width: 720px)" srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/img/magazin/2024_11_climate-change-is-impacting-cocoa-production/anuga_25_blog_cocoa_industry_02_t01_720_1024.jpg"> <source srcset="https://media.koelnmesse.io/anuga/redaktionell/anuga/img/magazin/2024_11_climate-change-is-impacting-cocoa-production/anuga_25_blog_cocoa_industry_02_t01_719.jpg"> <img src="https://media.koelnmesse.io/anuga/redaktionell/anuga/img/magazin/2024_11_climate-change-is-impacting-cocoa-production/anuga_25_blog_cocoa_industry_02_t01_1025.jpg" alt="Cocoa plants and cocoa © Innova Market Insights" title="Cocoa plants and cocoa © Innova Market Insights"> </picture> <div class="article-link-wrapper icon-color-light corporateback"></div> </div> <div class="copy"> <h3 class="hl_3">How climate change and rising prices are changing the future of the cocoa industry</h3> <div><p>Climate change and increasing prices are facing the cocoa industry with major challenges. 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