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forged a partnership with VivaConnect","url":"https://www.livemint.com/Consumer/LMEKSW86jVm45gsDfZc5dL/How-much-is-a-missed-call-worth.html","datePublished":"2015-02-13T24:14:20+05:30","dateModified":"2015-02-13T24:14:20+05:30","alternativeHeadline":"How much is a missed call worth?","articleBody":"Facebook and Twitter have a not-so-secret weapon to building their revenues in India—the ubiquitous missed call. India has 833.02 million active mobile phone users as of December, according to regulatory data. Around 90% of mobile phone connections in India are prepaid and, despite the relative inexpensiveness of calls, it isn’t all that uncommon for people to tell each other, “Give me a missed call”. Over the years, missed calls have been used (and continue to be used) by children to tell anxious parents (or spouses to tell anxious partners) that they have reached somewhere; to summon their drivers; or people to order food, receive cricket scores and bank balances and just about any other information or content. There’s money in the business, which is why Twitter recently acquired Indian company ZipDial. It is also why Facebook forged a partnership with VivaConnect, a rival of ZipDial, in November last year. It’s a business that could be worth as much as $1 billion of annual revenue, said Vikram Raichura, managing director, VivaConnect Pvt. Ltd, without putting a time frame to the estimate. How does it work? And will companies use it? To answer the second question first, they already do. For instance, in 2013, when consumer goods company Hindustan Unilever Ltd (HUL) looked at ways to increase engagement with its consumers in Bihar and Jharkhand—it believed the two markets were relatively underserved by media—it decided to use missed call marketing. The company set up its own mobile radio channel, ‘Kan Khajura Tesan’ (earworm station) along with a campaign to build awareness. Consumers could give a missed call to a number and, in return, receive 20 minutes of free, on-demand content, ranging from Bollywood songs to popular Hindi entertainment.The campaign seems to have struck a chord with users and has, to date, racked up calls from around 30 million people, nearly 200 million ad impressions (the number of times callers hear the company’s ad), and the consumption of around 500 million minutes of content. “That’s the power of harnessing something as simple as a missed call,” said Anaheeta Goenka, executive director, Lowe Lintas+ Partners, which led the initiative. The station also pushed out information to consumers on HUL’s various brands, including detergents such as Wheel and Surf, and soaps such as Lifebuoy and Lux. State Bank of India and GlaxoSmithKline have also used missed call marketing, which has gained currency in recent years. Many marketers see it as an easy and cost-effective means for brands to reach out to a larger target audience, particularly in semi-urban and rural markets where Internet penetration is still low. “It works since we’ve always been a value-driven and price-conscious nation,” said Goenka. “While most campaigns push information at consumers, missed call marketing works the other way round.”Companies in the business say a missed call marketing exercise could come as cheap as a few lakhs, and cost up to several crores depending on size and scale. Which is what makes it attractive to companies such as ZipDial and VivaConnect. “There are more people in emerging markets who bought their first mobile phone in the last couple of years, than all of the people in the developed world,” said Valerie Wagoner, founder and chief executive officer, ZipDial. A good number of these next 3 billion consumers will access the Internet for the first time from their mobile phones.”Indeed, the missed calls phenomenon is already prevalent in Africa, where it is called flashing or beeping, and Latin America. ZipDial, which has worked with consumer companies such as Procter and Gamble India Ltd and Colgate Palmolive (India) Ltd is optimistic about the reach and scale of missed call marketing. So is Twitter, which will be integrating ZipDial’s platform into its core platform to enrich the user experience. ZipDial said its mobile platform lets people follow and engage with content across all interfaces, SMS, voice and mobile Web, and also facilitates offline consumption of content. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent Wi-Fi networks, said Wagoner. Rishi Jaitly, market director, India and Southeast Asia at Twitter, said that the ZipDial deal will help drive user growth. And engagement too, people in the missed call marketing business say. Facebook, for instance, has integrated the tool into its interface for select campaigns. When a person sees an ad on Facebook, he or she can place a missed call by clicking on the ad from a mobile device. In return, the user receives content— music, cricket scores or celebrity messages, alongside a brand message from the advertiser. Men’s personal care and grooming brand, Garnier Men, part of the French cosmetics and beauty company, L’Oreal, said it witnessed significant success when it ran a campaign during the popular IPL (Indian Premier League) cricket tournament last year, where Facebook created a missed call campaign for it. The campaign resulted in a reach of more than 15 million and 2.5 times more online sales year-on-year. Rupika Raman, general manager, Garnier, L’Oreal India, said that it was also more effective than the print campaign. “We also ran a print campaign simultaneously and noticed that engagement levels were higher on mobile— nearly 16 times more usage than on other platforms.” Maxine Schlein, product marketing manager for emerging markets at Facebook, in an earlier statement released by the company, said that brands are able to deliver entertaining and useful content that people find valuable enough to take the time to listen to and even interact with.VivaConnect, which claims that it can handle a capacity of around 1 million missed calls per hour, says that people do tend to engage more through missed calls. “Engagement levels witness an almost 10 times increase with such services,” said Raichura. He added that consumer product companies, banks, and insurance companies were early adopters but that e-commerce firms and realtors are catching up. Still, companies need to realize that missed call campaigns may not always generate high-quality leads, said Rajiv Dingra, founder and CEO, WATConsult, a digital and social media agency, part of Dentsu Aegis Network. People could just call for the sake of it, he explained. As the tool matures, marketers have to find out what works for consumers. “As users become more picky about the kind of content they wish to consume, brands will need to ask themselves why would consumers want to seek out their brand,” said Goenka. 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-</div></div><div class="viewMore">View More +</div></div></div><div class="jsx-58b6b198173106e4 navCopyright">Copyright © HT Digital Streams Limited <br class="jsx-58b6b198173106e4"/>All Rights Reserved.</div></nav><div class="whiteOverlay2"></div><div class="containerNew clearfix"><div class="midSec ga-tracking " id="box_1540704772768" data-weburl="/Consumer/LMEKSW86jVm45gsDfZc5dL/How-much-is-a-missed-call-worth.html" data-keyword="" data-vars-cardtype="card" data-vars-storyid="1540704772768" data-vars-storytype="story" data-vars-pos="vertical" data-vars-section="industry" data-vars-agency="" data-vars-firstpublisheddate="2015-02-13T24:14:20+05:30" data-vars-inlineads="false" data-vars-orderid="1"><div class="storyPage_storyBox__zPlkE"><h1 id="article-0">How much is a missed call worth?</h1><h2 class="storyPage_summary__Ge5SX">There's money in the business, which is why Twitter acquired ZipDial and Facebook forged a partnership with VivaConnect</h2><div class="storyPage_authorSocial__Thgmm"><div class="storyPage_authorInfo__zIDsr"><div class="storyPage_authorDesc__zPjwo"> <a href="https://www.livemint.com/authors/arzoo-dina"><strong>Arzoo Dina</strong></a><div class="storyPage_date__JS9qJ storyPage_top__RFRL3">Published<span>13 Feb 2015, 12:14 AM IST</span></div></div></div><div id="shareBar_1540704772768" class="storyPage_echoLink__Y59Ng"></div></div><div id="adfreeDivMobile" class="jsx-9de8d17559765f1b mobileAd"><div id="pushDownAd" class="jsx-9de8d17559765f1b adHolder adHolderTop"><div id="div-gpt-ad-1536154373501-0" class="jsx-9de8d17559765f1b"></div></div></div><figure><img src="https://images.livemint.com/rf/Image-621x414/LiveMint/Period1/2015/02/13/Photos/Mobile 1-kSzC--621x414@LiveMint.jpg" alt="Marketing using missed calls in India has picked up in the last couple of India. Photo: Mint<br />" width="655" height="368" title="" sizes="" class=""/><figcaption>Marketing using missed calls in India has picked up in the last couple of India. Photo: Mint</figcaption></figure><div id="signInStoryBoxId_1540704772768"></div><div class="storyPage_storyContent__m_MYl"><div id="article-index-0" class="storyParagraph"><p xmlns:fn="" id="U21044305801794"><span class="brand"><a href="/Search/Link/Keyword/Facebook" rel="nofollow">Facebook</a></span> and <span class="brand"><a href="/Search/Link/Keyword/Twitter" rel="nofollow">Twitter</a></span> have a not-so-secret weapon to building their revenues in India—the ubiquitous missed call. </p></div><div id="article-index-1" class="storyParagraph"><p id="U210443058017vJB">India has 833.02 million active mobile phone users as of December, according to regulatory data. Around 90% of mobile phone connections in India are prepaid and, despite the relative inexpensiveness of calls, it isn’t all that uncommon for people to tell each other, “Give me a missed call”. Over the years, missed calls have been used (and continue to be used) by children to tell anxious parents (or spouses to tell anxious partners) that they have reached somewhere; to summon their drivers; or people to order food, receive cricket scores and bank balances and just about any other information or content. </p></div><div class="contentBoxPoll"><div id="latestQuizElement"><div class="iframSec" id="quizElement_"></div></div></div><div id="article-index-2" class="storyParagraph"><p id="U210443058017dDF">There’s money in the business, which is why Twitter recently acquired Indian company <span class="brand"><a href="/Search/Link/Keyword/ZipDial" rel="nofollow">ZipDial</a></span>. It is also why Facebook forged a partnership with <span class="brand"><a href="/Search/Link/Keyword/VivaConnect" rel="nofollow">VivaConnect</a></span>, a rival of ZipDial, in November last year. </p></div><div><div class="lazy-loaded"></div></div><div id="article-index-3" class="storyParagraph"><p id="U210443058017nc">It’s a business that could be worth as much as $1 billion of annual revenue, said <span class="person"><a href="/Search/Link/Keyword/Vikram Raichura" rel="nofollow">Vikram Raichura</a></span>, managing director, VivaConnect Pvt. Ltd, without putting a time frame to the estimate. </p></div><div id="article-index-4" class="storyParagraph"><p id="U210443058017COI">How does it work? </p></div><div id="article-index-5" class="storyParagraph"><p id="U210443058017dnC">And will companies use it? </p></div><div id="article-index-6" class="storyParagraph"><p id="U210443058017pmE">To answer the second question first, they already do. </p></div><div id="article-index-7" class="storyParagraph"><p id="U210443058017agG">For instance, in 2013, when consumer goods company Hindustan Unilever Ltd (HUL) looked at ways to increase engagement with its consumers in Bihar and Jharkhand—it believed the two markets were relatively underserved by media—it decided to use missed call marketing. The company set up its own mobile radio channel, ‘Kan Khajura Tesan’ (earworm station) along with a campaign to build awareness. Consumers could give a missed call to a number and, in return, receive 20 minutes of free, on-demand content, ranging from Bollywood songs to popular Hindi entertainment.</p></div><div class="moreNews widget-impression-candidate lmWidgetTracking" data-vars-widget-type="storyWidget" id="tr_1540704772768" style="display:none"></div><div id="article-index-8" class="storyParagraph"><p id="U210443058017iK">The campaign seems to have struck a chord with users and has, to date, racked up calls from around 30 million people, nearly 200 million ad impressions (the number of times callers hear the company’s ad), and the consumption of around 500 million minutes of content. “That’s the power of harnessing something as simple as a missed call,” said <span class="person"><a href="/Search/Link/Keyword/Anaheeta Goenka" rel="nofollow">Anaheeta Goenka</a></span>, executive director, Lowe Lintas+ Partners, which led the initiative. The station also pushed out information to consumers on HUL’s various brands, including detergents such as <span class="brand"><a href="/Search/Link/Keyword/Wheel" rel="nofollow">Wheel</a></span> and <span class="brand"><a href="/Search/Link/Keyword/Surf" rel="nofollow">Surf</a></span>, and soaps such as <span class="brand"><a href="/Search/Link/Keyword/Lifebuoy" rel="nofollow">Lifebuoy</a></span> and <span class="brand"><a href="/Search/Link/Keyword/Lux" rel="nofollow">Lux</a></span>. </p></div><div id="article-index-9" class="storyParagraph"><p id="U21044305801729F">State Bank of India and <span class="brand"><a href="/Search/Link/Keyword/GlaxoSmithKline" rel="nofollow">GlaxoSmithKline</a></span> have also used missed call marketing, which has gained currency in recent years. Many marketers see it as an easy and cost-effective means for brands to reach out to a larger target audience, particularly in semi-urban and rural markets where Internet penetration is still low. “It works since we’ve always been a value-driven and price-conscious nation,” said Goenka. “While most campaigns push information at consumers, missed call marketing works the other way round.”</p></div><div class="lazy-loaded"></div><div id="article-index-10" class="storyParagraph"><p id="U210443058017MhD">Companies in the business say a missed call marketing exercise could come as cheap as a few lakhs, and cost up to several crores depending on size and scale. </p></div><div id="article-index-11" class="storyParagraph"><p id="U210443058017U1C">Which is what makes it attractive to companies such as ZipDial and VivaConnect. </p></div><div id="article-index-12" class="storyParagraph"><p id="U210443058017o7E">“There are more people in emerging markets who bought their first mobile phone in the last couple of years, than all of the people in the developed world,” said <span class="person"><a href="/Search/Link/Keyword/Valerie Wagoner" rel="nofollow">Valerie Wagoner</a></span>, founder and chief executive officer, ZipDial. A good number of these next 3 billion consumers will access the Internet for the first time from their mobile phones.”</p></div><div id="article-index-13" class="storyParagraph"><p id="U210443058017bh">Indeed, the missed calls phenomenon is already prevalent in Africa, where it is called flashing or beeping, and Latin America. </p></div><div id="article-index-14" class="storyParagraph"><p id="U210443058017fEG">ZipDial, which has worked with consumer companies such as <span class="company"><a href="/Search/Link/Keyword/Procter and Gamble India Ltd" rel="nofollow">Procter and Gamble India Ltd</a></span> and <span class="company"><a href="/Search/Link/Keyword/Colgate Palmolive (India) Ltd" rel="nofollow">Colgate Palmolive (India) Ltd</a></span> is optimistic about the reach and scale of missed call marketing. So is Twitter, which will be integrating ZipDial’s platform into its core platform to enrich the user experience. ZipDial said its mobile platform lets people follow and engage with content across all interfaces, SMS, voice and mobile Web, and also facilitates offline consumption of content. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent Wi-Fi networks, said Wagoner. </p></div><div id="article-index-15" class="storyParagraph"><p id="U210443058017nVG"><span class="person"><a href="/Search/Link/Keyword/Rishi Jaitly" rel="nofollow">Rishi Jaitly</a></span>, market director, India and Southeast Asia at Twitter, said that the ZipDial deal will help drive user growth. </p></div><div id="article-index-16" class="storyParagraph"><p id="U2104430580172aC">And engagement too, people in the missed call marketing business say. </p></div><div id="article-index-17" class="storyParagraph"><p id="U210443058017Zc">Facebook, for instance, has integrated the tool into its interface for select campaigns. When a person sees an ad on Facebook, he or she can place a missed call by clicking on the ad from a mobile device. In return, the user receives content— music, cricket scores or celebrity messages, alongside a brand message from the advertiser. </p></div><div id="article-index-18" class="storyParagraph"><p id="U210443058017AMF">Men’s personal care and grooming brand, <span class="brand"><a href="/Search/Link/Keyword/Garnier" rel="nofollow">Garnier</a></span> Men, part of the French cosmetics and beauty company, <span class="brand"><a href="/Search/Link/Keyword/L'Oreal" rel="nofollow">L’Oreal</a></span>, said it witnessed significant success when it ran a campaign during the popular IPL (Indian Premier League) cricket tournament last year, where Facebook created a missed call campaign for it. </p></div><div id="article-index-19" class="storyParagraph"><p id="U210443058017h5B">The campaign resulted in a reach of more than 15 million and 2.5 times more online sales year-on-year. <span class="person"><a href="/Search/Link/Keyword/Rupika Raman" rel="nofollow">Rupika Raman</a></span>, general manager, Garnier, L’Oreal India, said that it was also more effective than the print campaign. “We also ran a print campaign simultaneously and noticed that engagement levels were higher on mobile— nearly 16 times more usage than on other platforms.” </p></div><div id="article-index-20" class="storyParagraph"><p id="U210443058017pLC"><span class="person"><a href="/Search/Link/Keyword/Maxine Schlein" rel="nofollow">Maxine Schlein</a></span>, product marketing manager for emerging markets at Facebook, in an earlier statement released by the company, said that brands are able to deliver entertaining and useful content that people find valuable enough to take the time to listen to and even interact with.</p></div><div id="article-index-21" class="storyParagraph"><p id="U2104430580171pF">VivaConnect, which claims that it can handle a capacity of around 1 million missed calls per hour, says that people do tend to engage more through missed calls. “Engagement levels witness an almost 10 times increase with such services,” said Raichura. </p></div><div id="article-index-22" class="storyParagraph"><p id="U210443058017i0B">He added that consumer product companies, banks, and insurance companies were early adopters but that e-commerce firms and realtors are catching up. </p></div><div id="article-index-23" class="storyParagraph"><p id="U210443058017BNF">Still, companies need to realize that missed call campaigns may not always generate high-quality leads, said <span class="person"><a href="/Search/Link/Keyword/Rajiv Dingra" rel="nofollow">Rajiv Dingra</a></span>, founder and CEO, WATConsult, a digital and social media agency, part of Dentsu Aegis Network. People could just call for the sake of it, he explained. </p></div><div id="article-index-24" class="storyParagraph"><p id="U210443058017X9E">As the tool matures, marketers have to find out what works for consumers. </p></div><div id="article-index-25" class="storyParagraph"><p id="U210443058017PCH">“As users become more picky about the kind of content they wish to consume, brands will need to ask themselves why would consumers want to seek out their brand,” said Goenka. </p></div></div><div id="benefitText_1540704772768"></div><div class="storyPage_seoTxt__FaEST " id="seoText"><p>Catch all the <a href="https://www.livemint.com/industry" class="bold"> Industry News</a>,<a href="https://www.livemint.com/industry/banking" class="bold"> Banking News</a> and Updates on Live Mint. 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Airlines said Monday that it has filed for bankruptcy protection and will attempt to reboot as it struggles to recover from the pandemic-caused swoon in travel and a failed attempt to sell the airline to JetBlue.\u003c/p\u003e\u003cp\u003eSpirit, the biggest U.S. budget airline, has lost more than $2.5 billion since the start of 2020 and faces looming debt payments totaling more than $1 billion over the next year.\u003c/p\u003e\u003cp\u003eSpirit said it expects to operate as normal as it works its way through a prearranged Chapter 11 bankruptcy process and that customers can continue to book and fly without interruption. All tickets, credits and loyalty points remain valid, the airline said, as are affiliated credit cards and other membership perks.\u003c/p\u003e\u003cp\u003eShares of Spirit Airlines Inc., based in Miramar, Florida, dropped 25% on Friday, after The Wall Street Journal reported that the airline was discussing terms of a possible bankruptcy filing with its bondholders. It was just the latest in a series of blows that have sent the stock crashing down by 97% since late 2018 — when Spirit was still making money.\u003c/p\u003e\u003cp\u003eShares rose nearly 4% before the opening bell Monday.\u003c/p\u003e\u003cp\u003eCEO Ted Christie confirmed in August that Spirit was talking to advisers of its bondholders about the upcoming debt maturities. He called the discussions a priority, and said the airline was trying to get the best deal it could as quickly as possible.\u003c/p\u003e\u003cp\u003e“The chatter in the market about Spirit is notable, but we are not distracted,” he told investors during an earnings call. “We are focused on refinancing our debt, improving our overall liquidity position, deploying our new reimagined product into the market, and growing our loyalty programs.”\u003c/p\u003e\u003cp\u003ePeople are still flying on Spirit Airlines. They’re just not paying as much.\u003c/p\u003e\u003cp\u003eIn the first six months of this year, Spirit passengers flew 2% more than they did in the same period last year. However, they are paying 10% less per mile, and revenue per mile from fares is down nearly 20%, contributing to Spirit’s red ink.\u003c/p\u003e\u003cp\u003eIt’s not a new trend. Spirit failed to return to profitability when the coronavirus pandemic eased and travel rebounded. There are several reasons behind the slump.\u003c/p\u003e\u003cp\u003eSpirit’s costs, especially for labor, have risen. The biggest U.S. airlines have snagged some of Spirit’s budget-conscious customers by offering their own brand of bare-bones tickets. And fares for U.S. leisure travel — Spirit’s core business — have sagged because of a glut of new flights.\u003c/p\u003e\u003cp\u003eThe Association of Flight Attendants told union members early Monday that it does not expect any furloughs, or changes to pay or working conditions. The union also said that it has retained bankruptcy counsel.\u003c/p\u003e\u003cp\u003eThe premium end of the air-travel market has surged while Spirit’s traditional no-frills end has stagnated. So this summer, Spirit decided to sell bundled fares that include a bigger seat, priority boarding, free bags, internet service and snacks and drinks. That is a huge change from Spirit’s longtime strategy of luring customers with rock-bottom fares and forcing them to pay extra for things such as bringing a carry-on bag or ordering a soda.\u003c/p\u003e\u003cp\u003eIn a highly unusual move, Spirit plans to cut its October-through-December schedule by nearly 20%, compared with the same period last year, which analysts say should help prop up fares. But that will help rivals more than it will boost Spirit. Analysts from Deutsche Bank and Raymond James say that Frontier, JetBlue and Southwest would benefit the most because of their overlap with Spirit on many routes.\u003c/p\u003e\u003cp\u003eSpirit has also been plagued by required repairs to Pratt \u0026amp; Whitney engines, which is forcing the airline to ground dozens of its Airbus jets. Spirit has cited the recall as it furloughed pilots.\u003c/p\u003e\u003cp\u003eThe aircraft fleet is relatively young, which has made Spirit an attractive takeover target.\u003c/p\u003e\u003cp\u003eFrontier Airlines tried to merge with Spirit in 2022 but was outbid by JetBlue. However, the Justice Department sued to block the $3.8 billion deal, saying it would drive up prices for Spirit customers who depend on low fares, and a federal judge agreed in January. JetBlue and Spirit dropped their merger two months later.\u003c/p\u003e\u003cp\u003eU.S. airline bankruptcies were common in the 1990s and 2000s, as airlines struggled with fierce competition, high labor costs and sudden spikes in the price of jet fuel. PanAm, TWA, Northwest, Continental, United and Delta were swept up. 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Individuals with diabetes, for instance, often find that colder weather complicates blood sugar control, while those with arthritis and other orthopaedic issues may experience increased joint pain and stiffness. The season’s shorter days and longer nights can also affect energy and mood, making it essential to adjust routines to support both our physical and mental well-being. Adapting to winter-specific needs—from nutrition and movement to mental health practices—can be crucial for maintaining resilience throughout the season\u003c/p\u003e\u003ch2\u003eAlso read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/mint-lounge/wellness/oral-hygiene-oral-health-brushing-dental-health-periodontis-gum-disease-11725866681443.html\"\u003eOral care: For healthy heart and joints, brush and floss every day\u003c/a\u003e\u003c/h2\u003e\u003ch2\u003e1.Nourish your body\u0026nbsp;\u003c/h2\u003e\u003cp\u003eEshanka Wahi, a culinary nutrition and holistic wellness coach based in Dubai and Delhi, emphasises the importance of eating nutrient-dense foods during the colder months, especially those that bolster the immune system and counteract the lack of sunlight. “Vitamin D is especially crucial in winter, as shorter days can lead to deficiencies. Foods like fortified cereals, mushrooms, and fatty fish such as salmon and sardines are excellent sources.” She recommends adding a vitamin D supplement, ideally one tailored to individual needs as assessed by a health-care provider.\u003c/p\u003e\u003cp\u003eWinter fruits and vegetables offer a natural supply of antioxidants that combat inflammation and enhance energy levels, so make sure to add them to your diet. “Seasonal produce such as sweet potatoes, carrots, and dark leafy greens contain vital nutrients like beta-carotene and vitamin C, which are essential for strengthening the immune system,” Wahi says. For individuals who experience flare-ups of conditions like arthritis, dietary adjustments are vital for protecting bone health and reducing inflammation.\u003c/p\u003e\u003cp\u003e“Incorporating anti-inflammatory foods is essential,” says Dr. Anil Arora, vice chairman and head of the department of orthopaedics and joint replacement surgery at Max Super Speciality Hospital in Patparganj, Delhi. “Colourful fruits and vegetables such as berries, cherries, spinach and kale are rich in antioxidants. Opting for whole grains like brown rice, quinoa and oats instead of refined grains supports overall health,” he says.\u0026nbsp;\u003c/p\u003e\u003ch2\u003e2. Ventilate indoor spaces\u0026nbsp;\u003c/h2\u003e\u003cp\u003eIndividuals with chronic lung diseases such as asthma and chronic obstructive pulmonary disease (COPD) can face significant challenges in winter. Cold temperatures can lead to physiological changes in the lungs, including airway narrowing, reduced blood supply and thickened mucus, which may exacerbate symptoms. Dr. Vikas Mittal, pulmonologist, sleep medicine expert and director of the department of respiratory medicine at\u0026nbsp;\u003cbr\u003eC K Birla Hospital in Punjabi Bagh, Delhi, says, “Improve ventilation in indoor spaces by keeping windows and doors when possible. This helps reduce the concentration of airborne viruses. Practising respiratory etiquette—covering the mouth and nose when sneezing or coughing and wearing masks in crowded places—can also minimise the spread of infections.”\u003c/p\u003e\u003ch2\u003eAlso read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/mint-lounge/wellness/world-vegan-month-balance-vegan-diet-ayurveda-vata-pitta-kapha-dosha-11731831978931.html\"\u003eWorld vegan month: How to balance your vegan diet with some help from Ayurveda\u003c/a\u003e\u003c/h2\u003e\u003ch2\u003e3.Moisturise, apply sunscreen\u003c/h2\u003e\u003cp\u003eMaintaining skin and hair health during winter is equally essential, given the drying effects of cold air and indoor heating. Dr. Akanksha Sanghvi, dermatologist and founder of Oprava Aesthetics in Mumbai, suggests using thick, hydrating moisturisers with ingredients like hyaluronic acid or ceramides, and oils for deep hydration.“Use gentle, sulphate-free cleansers to protect the skin barrier. Don’t forget sunscreen even in colder months, and pay special attention to your lips and hands with nourishing balms and creams containing SPF and botanicals,” she says.\u003c/p\u003e\u003ch2\u003e4. Combat seasonal blues\u0026nbsp;\u003c/h2\u003e\u003cp\u003eWinter often triggers seasonal affective disorder (SAD), which can lead to low energy and irritability. Psychologist Dr. T.R. John, senior consultant psychiatrist at Aster Medcity in Kochi, recommends a multifaceted approach to maintaining mental health. This includes mindful routines like journalling and meditation. “Light therapy is particularly effective; using a light therapy box that mimics natural sunlight can help reset circadian rhythms and improve mood. Placing it near your morning workspace can enhance its benefits,” he explains.\u0026nbsp;\u003c/p\u003e\u003cp\u003eDr. Kadam Nagpal, senior consultant neurologist at Salubritas Medcentre, Delhi, underscores the importance of diet for mental wellness. “Research suggests omega-3 fatty acids, found in fatty fish like salmon, support brain function and reduce inflammation, which is especially critical in colder months when physical activity levels may drop,” he notes. His advice? Add 2-3 servings per week of omega-3 rich foods or a supplement to enhance mood and bolster resilience against seasonal depression.\u003c/p\u003e\u003ch2\u003e5. Stay active\u003c/h2\u003e\u003cp\u003eMaintaining physical activity during winter is essential for joint flexibility and strength. According to Arora, low-impact activities like gentle stretching, bodyweight exercises, yoga and Tai Chi can improve flexibility, balance and strength. “Indoor cardio activities, such as jumping rope or dancing, along with resistance band exercises, can provide a full-body workout even in limited spaces.” To alleviate stiffness he suggests taking regular movement breaks throughout the day and incorporating warm-up and cool-down exercises in each session. “For those with knee pain, it’s best to avoid stair climbing and consider alternative movements to protect joints while staying active.”\u003c/p\u003e\u003ch2\u003eWarm activities to add to your winter routine\u003c/h2\u003e\u003cp style=\"text-align:justify;\"\u003e1. Start your day with light therapy to boost energy and mood. Complement it with a calming tea ritual—ginger or chamomile tea can bring warmth and mindfulness to winter mornings.\u003c/p\u003e\u003cp style=\"text-align:justify;\"\u003e2. Cultivate herbs or hardy winter greens, whether indoors or in small outdoor gardens.\u003c/p\u003e\u003cp style=\"text-align:justify;\"\u003e3. Embrace seasonal flavors, including root vegetables, soups, and stews.\u0026nbsp;\u003c/p\u003e\u003cp style=\"text-align:justify;\"\u003e4. Create a restful evening ritual with journaling or meditation to help process the day and alleviate stress.\u003c/p\u003e\u003cp style=\"text-align:justify;\"\u003e5. Design a warm, cozy space with blankets, candles, and soft lighting to embrace ‘hygge’.\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003ci\u003eTanisha Saxena is a Delhi-based independent journalist. She writes stories that are on the intersection of art, culture and lifestyle.\u003c/i\u003e\u003c/p\u003e\u003ch2\u003eAlso read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/mint-lounge/wellness/women-travelling-for-customised-tailor-made-transformative-wellness-retreats-healing-programmes-11731646643653.html\"\u003eWhy women are now travelling for transformative 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The fund was announced at the 27th UN climate conference in Egypt and operationalised at the following meeting in UAE to help developing countries compensate for the impact of natural disasters caused by climate change.\u003c/p\u003e\u003cp\u003eThe Greenpeace-Stamp Out Poverty study estimated that levying a climate damages tax on seven major international oil and gas companies could contribute $15.02 billion to the UN fund in the first year.\u0026nbsp;\u003c/p\u003e\u003cp\u003eIf introduced across countries belonging to the Organization for Economic Cooperation and Development (OECD), the climate damages tax could raise an estimated $900 billion by 2030 to support governments and communities around the world, the study estimated.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAlso read |\u003c/strong\u003e\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/industry/mint-primer-your-two-minute-guide-to-cop29-and-dystopia-azerbaijan-united-nations-climate-change-environment-emissio-11731242853730.html\"\u003eYour two-minute guide to COP29... and dystopia\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThe 29th edition of the Conference of the Parties of the UN Framework Convention on Climate Change, or COP29, is being held in a year that has seen a series of extreme weather events due to climate change. Among those were Hurricane Beryl and Hurricane Helene in the US, heatwaves in India, Super Typhoon Carina in the Philippines, and floods in Brazil, Kenya and Tanzania.\u003c/p\u003e\u003cp\u003eSuch extreme weather events have claimed thousands of lives this year. The financial impact has also been severe—a total loss of $64.6 billion, including\u0026nbsp;$25 billion because of the heatwaves in India, according to the Greenpeace-Stamp Out Poverty report.\u003c/p\u003e\u003cp\u003eAccording to a UN report in July, India reported 40,000 cases of suspected heat strokes and more than 100 deaths till mid-June as temperature, especially in the northern regions, shot up to nearly 50℃.\u003c/p\u003e\u003cp\u003eExtreme heat has caused more than 400,000 deaths each year globally between 2000 and 2019, with 45% of those in Asia, according to the report.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAlso read |\u003c/strong\u003e\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/news/world/cop29-climate-funds-explainer-world-meteorological-organization-greenhouse-gas-united-nations-carbon-emission-explainer-11731397484693.html\"\u003eThe climate funds math that needs to be reset, explained\u003c/a\u003e\u003c/p\u003e\u003cp\u003eAt COP29, India has called for developed countries to commit to\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/economy/india-pitches-for-1-3-trillion-per-year-till-2030-in-ncqg-for-developing-nations-at-cop29-11731671112708.html\"\u003eat least $1.3 trillion yearly\u003c/a\u003e as part of a new collective quantified goal until 2030.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/news/cop29-ncqg-climate-action-unfccc-un-summit-11731506050603.html\"\u003eNCQG is the focus of the climate conference at Baku\u003c/a\u003e and is to set a new financial target to support developing countries in their climate actions post-2025. It will replace the previous commitment of $100 billion per year that developed nations had pledged in 2009 but which hasn’t come through.\u003c/p\u003e\u003cp\u003eAlso read |\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/news/cop29-india-developed-countries-climate-issues-climate-finance-mitigation-work-programme-paris-agreement-carbon-budget-11731849382210.html\"\u003eIndia calls out developed countries over stalled progress on climate issues at COP29\u003c/a\u003e\u003c/p\u003e\u003ch2\u003e‘A moral imperative’\u003c/h2\u003e\u003cp\u003eFossil fuels are responsible for around 70% of carbon dioxide emissions that have led to climate change since the industrial revolution, with the rest resulting from farming and deforestation, according to the report.\u003c/p\u003e\u003cp\u003eOne-third of fossil fuel emissions between 1965 and 2018 were caused by the output of just 20 fossil fuel firms, it added.\u003c/p\u003e\u003cp\u003e“Taxing the fossil fuels industry is not just an economic strategy, it’s a moral imperative,” Avinash Chanchal, deputy program director for campaigns at Greenpeace South Asia, said in the report. “The funds raised through a climate damages tax can be crucial in addressing the loss and damage borne by the most vulnerable communities, particularly in the Global South.”\u003c/p\u003e\u003cp\u003eDavid Hillman, director of Stamp Out Poverty, added: “A climate damages tax—along with other levies on fossil fuels and high-emitting sectors—will make polluters pay for the cost of climate impacts, as well as supporting workers and affected communities in the transition to clean energy, jobs, and transport.”\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAlso read |\u003c/strong\u003e\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/newsletters/climate-change-cop29-un-summit-donald-trump-11731573861556.html\"\u003eCOP29 and the climate crisis: Navigating a world with Trump back in charge\u003c/a\u003e\u003c/p\u003e\u003cp\u003eThe report suggested imposing a climate damages tax of $5 per tonne of CO₂-equivalent emitted by the world’s top seven oil and gas companies in the first year, and annually increasing the tax rate by $5 per tonne per year plus inflation.\u003c/p\u003e\u003cp\u003eAccording to the report, the seven oil and gas companies—Exxon Mobil Corp., Shell Plc., Chevron Corp., TotalEnergies SE, BP Plc., Equinor ASA, and ENI SpA—earned almost $150 billion last year.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAlso read |\u003c/strong\u003e\u0026nbsp;\u003ca style=\"text-decoration:none;\" target=\"_blank\" href=\"https://www.livemint.com/industry/cop29-carbon-market-india-weave-clearer-rules-global-trading-carbon-credits-markets-emission-11731419258829.html\"\u003eCOP29 agrees to set up carbon market; India to ensure parties weave clearer rules for global carbon markets\u003c/a\u003e\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":null,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null}],"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"COP29: 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I’m hoping somebody will take that over.\u003c/p\u003e\u003ch2\u003eThere are a lot of passages written by AI in the book. As you were working on it, was there ever a time when you thought AI was seriously wrong about something?\u003c/h2\u003e\u003cp\u003eNo. The passages by AI in the book were experiments. I was just testing it out, and I was blown away by how good it was because of the database. It still “hallucinates,” by the way. Right now if you ask a question on ChatGPT to which there is no answer in the search engine, it will make one up, and sometimes inaccurately.\u003c/p\u003e\u003ch2\u003eIf someone is extremely busy, what is the minimum amount of time they can spend meditating or on mindfulness in a day to see benefits?\u003c/h2\u003e\u003cp\u003eThe people who say they don’t have time, they’re not busy, they’re just scattered. If you’re present, there’s no fatigue. As soon as you think of what’s next, there’s fatigue. 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While Apple had initially hinted at a broader collaboration with multiple AI platforms, the tech giant appears to be prioritising its partnership with OpenAI’s ChatGPT for now.\u003c/p\u003e\u003cp\u003eIn a report from Bloomberg’s\u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/is-apple-intelligence-ready-to-compete-with-chatgpt-and-google-s-gemini-heres-what-gurman-suggests-11729518283438.html\"\u003e Mark Gurman\u003c/a\u003e, Apple Intelligence – the company’s AI suite – is not likely to integrate ChatGPT when it rolls out globally in December. Notably, Gurman speculates that Apple’s delay in incorporating \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/tech-news/googles-gemini-ai-sends-disturbing-response-tells-user-to-please-die-sundar-pichai-artificial-intelligence-11731905113822.html\"\u003eGemini\u003c/a\u003e into its AI ecosystem could be intentional, allowing OpenAI an exclusive operational window.\u003c/p\u003e\u003cp\u003eAccording to the media reports, this development follows earlier announcements at Apple’s Worldwide Developers Conference (WWDC) 2024, where Craig Federighi, Apple’s Senior Vice President of Software Engineering, teased the possibility of Apple Intelligence integrating with other AI models, including Gemini. However, according to Gurman’s latest insights, Gemini’s integration with iOS is not expected until 2025.\u003c/p\u003e\u003cp\u003eThe December update, \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/is-apple-intelligence-ready-to-compete-with-chatgpt-and-google-s-gemini-heres-what-gurman-suggests-11729518283438.html\"\u003eiOS 18.2,\u003c/a\u003e is all geared up to bring Apple Intelligence to all compatible iPhones. However, its initial release will reportedly exclude Europe and China. Expansion into European Union countries is reportedly slated for April 2025, while a Chinese release is expected to coincide with iOS 19 in October 2025.\u003c/p\u003e\u003cp\u003eAs per the report from Gurman, there are also unanswered questions about whether the California based \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/tech-news/ios-18-2-arriving-in-december-with-powerful-apple-intelligence-upgrade-genmoji-visual-intelligence-apple-11730682059405.html\"\u003eApple’s exclusive focus \u003c/a\u003eon ChatGPT stems from contractual obligations with OpenAI or a strategic decision, as Apple is not paying OpenAI for the integration.\u003c/p\u003e\u003cp\u003eAs for Gemini’s arrival, the timeline remains unclear. Gurman suggests it could launch with iOS updates in either the first half of 2025 or closer to the \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/apple-introduces-ios-18-1-developer-beta-6-public-beta-3-updates-know-whats-new-11728385546238.html\"\u003eiPhone 17 series\u003c/a\u003e debut. Apple enthusiasts will undoubtedly be watching for further announcements, particularly as the tech giant’s AI strategy evolves in an increasingly competitive landscape.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":null,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null}],"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false,"headline":"Gemini AI delayed for iPhone users amid Apple-OpenAI partnership exclusivity: Report","summary":"Gemini, Google's AI model, will not likely integrate with iPhones until 2025 as Apple focuses on ChatGPT for its AI suite. 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travel company \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/companies/news/makemytrip-tour-packages-travel-pandemic-rajesh-magow-destination-book-my-show-nasdaq-11728191715757.html\"\u003eMakeMyTrip\u003c/a\u003e said on Monday that it will acquire Happay Expense Management Platform from CRED.\u003c/p\u003e\u003cp\u003eWith the acquisition, MakeMyTrip aims to become the go-to platform for comprehensive corporate travel and expense management solutions.“We have consistently outpaced industry growth in the corporate travel sector over the past few years by focusing on innovation and seamless user experience,” MakeMyTrip said in a statement.\u003c/p\u003e\u003cp\u003eFounded in 2012 by Anshul Rai and Varun Rathi, Happay, an expense management platform that streamlines corporate spending, reimbursements, and expense tracking for businesses, was acquired by CRED in 2021 in a deal worth $180 million.\u003c/p\u003e\u003cp\u003eAs per the deal agreement, the Happay brand, its expense management business, and its dedicated team will transition to \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/companies/news/spate-of-visa-rejections-have-led-makemytrip-to-offer-ticket-cancellations-if-visa-is-rejected-11715939293175.html\"\u003eMakeMyTrip\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eHappay’s payments business and team, which has focused on developing an innovative technology stack and business payments products, will remain with CRED.\u003c/p\u003e\u003cp\u003e“We have consistently outpaced industry growth in the corporate travel sector over the past few years by focusing on innovation and seamless user experience,” said Rajesh Magow, co-founder and Group CEO of MakeMyTrip.\u003c/p\u003e\u003cp\u003e“The acquisition of Happay’s brand and expense management platform is a natural next step in our strategy to lead this space. By integrating Happay’s expertise, which spans over 900 corporate clients, MakeMyTrip is set to redefine the benchmarks once again in corporate travel and expense management in India,” he said.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe deal is expected to be completed within the next 90 days.\u003c/p\u003e\u003cp\u003eCRED founder Kunal Shah said: “Our focus at CRED is on developing products that enable financial progress. By enabling each vertical to play to its strengths, we’re positioning both teams - who’ve built market-leading products and capabilities - to scale in their domains. I’m excited about the payments team’s opportunity to transform the B2B payments experience into one that’s frictionless, reliable, and set for rapid growth.”\u003c/p\u003e\u003cp\u003eMakeMyTrip, which owns and operates online brands, including MakeMyTrip, Goibibo, and RedBus, offers services like air ticketing, hotel and alternative accommodations, holiday planning and packages, rail ticketing, bus ticketing, car hire, forex services among others. It posted a 24 per cent year-on-year increase in revenue to $211 million in the second quarter of this fiscal year, while its profit increased to $17.9 million from $2 million in the year-ago period.\u003c/p\u003e\u003cp\u003eAccording to the statement, MakeMyTrip is now serving more than 59,000 corporate clients via MyBiz (a platform suited for small and medium-sized corporates) and more than 450 large corporates through Quest2Travel (a platform suited for large enterprises).\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":null,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null}],"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false,"headline":"MakeMyTrip 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class=\"table\"\u003e\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cstrong\u003eBest Room Heater Brand\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e\u003cstrong\u003eIndoor/Outdoor Usage\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e\u003cstrong\u003eProduct Dimensions\u003c/strong\u003e\u003c/td\u003e\u003ctd\u003e\u003cstrong\u003eColour\u003c/strong\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eOrpat OEH-1220 2000-Watt Fan Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e18.5 x 12.5 x 25.5 cm\u003c/td\u003e\u003ctd\u003eWhite\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eOrpat OEH-1260 2000-Watt Fan Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e20.5 x 11.5 x 25.5 cm\u003c/td\u003e\u003ctd\u003eGrey\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eBajaj Blow Hot Portable Room Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e24.2 x 15.2 x 28.6 cm\u003c/td\u003e\u003ctd\u003eWhite\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eOrient Electric Areva Portable Room Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e23 x 17 x 26 cm\u003c/td\u003e\u003ctd\u003eWhite\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eBajaj RHX-2 Halogen Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e30 x 22 x 12 cm\u003c/td\u003e\u003ctd\u003eWhite\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eUsha Heat Convector 423 N 2000-Watt Room Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e40 x 17.5 x 25 cm\u003c/td\u003e\u003ctd\u003eBlack\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eHavells Comforter Room Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e34.5 x 16.5 x 23.5 cm\u003c/td\u003e\u003ctd\u003eWhite \u0026amp; Black\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eHavells Room Heater 2000Watt Pacifio Mica\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e45 x 23.5 x 21.5 cm\u003c/td\u003e\u003ctd\u003eBlack \u0026amp; Rose Gold\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eCrompton Insta Comfy 800 Watt Room Heater\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e27.5 x 15.5 x 19.5 cm\u003c/td\u003e\u003ctd\u003eGrey \u0026amp; Blue\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003eOrient Electric Glint Room Heater for Home\u003c/td\u003e\u003ctd\u003eIndoor\u003c/td\u003e\u003ctd\u003e25 x 16.5 x 25.5 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articles for you\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/gadgets/best-room-heaters-top-10-picks-at-affordable-prices-11695379420233.html?gad_source=1\u0026amp;gclid=Cj0KCQiA6Ou5BhCrARIsAPoTxrC4JC5IGzJuaM208DUXVTr5NHDW629QWryL20UYrT5I52JCXM0Es0saArpGEALw_wcB\"\u003eBest room heaters: Top 10 picks at affordable prices\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/gadgets/looking-for-the-best-room-heater-for-your-requirement-see-our-top-recommendations-for-this-winter-season-11731406483363.html\"\u003eLooking for the best room heater for your requirement? See our top recommendations for this winter season\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/gadgets/buying-guide-everything-you-need-to-know-about-the-best-room-heaters-for-every-budget-and-space-11731582300405.html\"\u003eBuying guide: Everything you need to know about the best room heaters for every budget and space\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/technology/gadgets/best-room-heaters-priced-between-rs-1-000-rs-2-000-our-top-10-picks-11703231128377.html\"\u003eBest room heaters priced between \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,000 - \u003cspan class='webrupee'\u003e₹\u003c/span\u003e2,000: Our top 10 picks\u003c/a\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDisclaimer: At Livemint, we help you stay up-to-date with the latest trends and products. Mint has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.\u003c/i\u003e\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":true,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null},{"id":11731931559290,"oldUuid":"","domainId":"5aeab8eefc36f218b0e0866b","mgOldUuid":null,"sourceBody":null,"title":"","articleType":"element","createdBy":"Nivedita 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room heater brand: Pick from Usha, Bajaj, Orpat, Orient Electric, Havells to stay warm this winter, top 10 picks","summary":"Usha, Bajaj, Orpat, Orient Electric, and Havells among others are trusted brands offering efficient, durable, and reliable room heaters for winter comfort. 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offer.\u0026nbsp;\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":null,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null},{"id":11731934028996,"oldUuid":"","domainId":"5aeab8eefc36f218b0e0866b","mgOldUuid":null,"sourceBody":null,"title":"","articleType":"element","createdBy":"Anubhav 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The OFS will be valued at \u003cspan class='webrupee'\u003e₹\u003c/span\u003e564.72 crore at the highest price point. The company aims to raise \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,114.72 crore from the public \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/money/personal-finance/stock-markets-equities-sensex-nifty-investing-mutual-funds-portfolio-real-estate-cash-bank-fds-fixed-deposits-11731904911554.html\"\u003emarkets\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\u003cp\u003eOn the final day of subscription, the Qualified Institutional Buyers (QIB) segment led the bidding on the final day, subscribing to the public offer 2.76 times. The \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/market/stock-market-news/retail-investors-ntpc-gtl-infrastructure-ongc-rama-steel-bank-of-baroda-q2-earnings-geopolitical-tensions-nifty-sensex-11731580712978.html\"\u003eretail investors\u003c/a\u003e followed the QIB lead, and the segment was booked 1.65 times on the final day. The Non-Institutional Investor (NII) segment was subscribed 24 per cent on the final day, according to data collected from the Bombay Stock Exchange.\u003c/p\u003e\u003cp\u003eZinka Logistics Solutions set the price band for the public issue at the range of \u003cspan class='webrupee'\u003e₹\u003c/span\u003e259 to \u003cspan class='webrupee'\u003e₹\u003c/span\u003e273 per equity share, with a face value of Re 1 per share. The company raised \u003cspan class='webrupee'\u003e₹\u003c/span\u003e501.33 crore via anchor investors ahead of the public issue.\u003c/p\u003e"},"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":null,"listElement":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":true,"headline":"","summary":"","quickReadSummary":"","mobileHeadline":"","mobileAppNotificationHeadline":"","browserNotificationHeadline":"","facebookHeadline":"","subType":"","jsonSourceUrl":"","twitterHeadline":"","urlHeadline":"","leadMedia":null,"timeToRead":null,"linkStoryId":null,"introBody":"","webType":"","related":null,"showRelated":null,"newsletterHeadline":"","newsletterSummary":"","webStorySlide":null,"logoUrl":null,"logoPosition":null,"hasSlideImage":false,"hasSlideVideo":false,"hasLogoImage":false,"creditInfo":null,"altText":null,"metaTitle":null,"metaDescription":null,"keywords":null,"slideAnimation":"","sampleImagesIdList":[],"sampleImages":[],"personalisedSection":null,"personalisedSectionId":null,"paywallElement":false,"faqSectionHeading":null,"faqs":null,"tagline":null,"tabElements":null,"quiz":null,"poll":null,"bgParaColor":{"name":"","code":""},"quoteDesign":"Bold","contentHeading":null,"multipleLeadMediaIds":[],"multipleLeadMediaImages":[],"alsoReadStories":null,"alsoReadStoryIdList":null,"alsoReadStoriesUrl":null,"storySlug":null,"storyTemplate":null,"steps":null},{"id":11731932384221,"oldUuid":"","domainId":"5aeab8eefc36f218b0e0866b","mgOldUuid":null,"sourceBody":null,"title":"","articleType":"element","createdBy":"Anubhav 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Even though the IPO was overbooked, the GMP signals show flat investor interest.\u0026nbsp;\u003c/p\u003e\u003cp\u003eGrey market premium is the willingness of the investor to pay more for a public issue. The shares are expected to be listed at the upper price band of \u003cspan class='webrupee'\u003e₹\u003c/span\u003e273, according to data collected from 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cookbook world is changing. Martha Stewart isn’t.\u003c/p\u003e\u003cp\u003eStewart fills “Martha: The Cookbook,” her 100th title, with American classics, as she has always done. She revisits recipes for tomato tarts,\u0026nbsp;pierogi and her daughter’s chocolate chip cookies. Eggs abound, with poached, steamed and coddled variations. There is even a page with notes on “the mighty potato,” accompanied by a 2008 photo of her holding a bowl of potatoes, surrounded by sacks of spuds.\u003c/p\u003e\u003cp\u003e“Cookbooks should reflect what the cookbook writer likes, and it should be personal,” said Stewart, 83. “You have to be true to yourself.”\u003c/p\u003e\u003cp\u003eThe cookbook genre has evolved over the years as cuisines from around the world have worked their way onto Americans’ dinner tables. That has propelled the success of titles such as Kiano Moju’s “AfriCali: Recipes from My Jikoni,” Eric Kim’s “Korean American: Food that Tastes Like Home,” and Frankie Gaw’s “First Generation: Recipes from My Taiwanese-American Home.”\u003c/p\u003e\u003cp\u003eThere appears to be plenty of appetite for books featuring traditional American fare, Stewart’s specialty. Her new cookbook recently ranked No. 9 on Amazon’s top 100 bestseller list. “Nothing in the book is too modern or too vegan,” she said. “It’s pure Martha kind of cooking.”\u003c/p\u003e\u003cp\u003eStewart catapulted onto the national stage more than 40 years ago, with the 1982 publication of “Entertaining,” complete with 500 color photographs, 300 recipes and special-occasion menus. The book established Stewart as a tastemaker in food, home entertaining and, later, home decor.\u003c/p\u003e\u003cp\u003eShe remains a subject of pop culture fascination decades later.\u003c/p\u003e\u003cp\u003eIn a recent Netflix documentary, “Martha,” the viewer gets glimpses of Stewart’s exacting standards\u0026nbsp;for garden layouts, how her bangs hung over her forehead, as well as her biting take on former romantic partners. Reflecting on her 2004 criminal conviction for making false statements about a stock sale, an offense for which she briefly went to prison, she says in the film, “Those prosecutors should have been put in a Cuisinart and turned on high.”\u003c/p\u003e\u003cp\u003eAlthough the value of her publicly traded company, Martha Stewart Living Omnimedia, suffered, Stewart got her career back on track. She had a recent starring role at the summer 2024 Paris Olympics with her pal Snoop Dogg, maintains a blog covering topics including baking and exercise, and was on the cover of the 2023 Sports Illustrated swimsuit issue.\u003c/p\u003e\u003ch2\u003eSame game, new court\u003c/h2\u003e\u003cp\u003eStewart has always been an influencer, guiding home cooks to be ambitious and have fun with their kitchen experiment. She initially reached an audience on television and with her magazine “Martha Stewart Living.”\u003c/p\u003e\u003cp\u003eToday, she’s connecting with viewers online. Her corporate Instagram account, @marthastewart, has five million followers. A second account, @marthastewart48, which she describes as “the fun one, the one with my pictures and my pets,” has another 2.3 million followers.\u003c/p\u003e\u003cp\u003eCreating a hit cookbook is much harder than it used to be, because cooks can now thumb through online recipes for free. “Phones are so easy to use,” Stewart said. “You don’t have to remember where that recipe is on your cookbook shelf.”\u003c/p\u003e\u003cp\u003ePrint cookbook sales posted double-digit percentage declines in 2022 and 2023, according to Circana BookScan. Among the successful cookbook titles are those related to popular TV shows or movies, and cookbooks by TikTok personalities, such as B. Dylan Hollis’s “Baking Yesteryear,” said Brenna Connor, an industry analyst for the book-tracking service.\u003c/p\u003e\u003cp\u003ePart of Stewart’s continuing appeal is that her how-to guidance delivers consistent results.\u003c/p\u003e\u003cp\u003e“She’s been on that mountaintop for a while and despite some bumps in the road, she’s reinvented herself and has been great at execution,” said Allen Adamson, a veteran branding and marketing expert. “She’s also kept the passion in what she does, which makes her relevant to generations well beyond her own.”\u003c/p\u003e\u003cp\u003eStewart’s latest book is self-referential, with an amusing twist. She serves up a recipe for Martha-tinis while encouraging “the ladylike habit of having one very good martini before dinner,” and suggests those imbibing a Martha’s Note (Cointreau over ice) coat their lips in the sugary liqueur before kissing someone.\u003c/p\u003e\u003cp\u003eFamily references abound, including a full-page family portrait from the 1950s featuring her alongside her parents and five siblings. Other photos include a 1960s shot of herself in curlers and a house dress making biscuits, and nine lively snaps from her modeling days, where she worked for such photographers as Francesco Scavullo and Richard Avedon.\u003c/p\u003e\u003cp\u003e“What readers want are stories,” she said. “They also love looking at my pictures.” Barnes \u0026amp; Noble has named “Martha: The Cookbook” one of the best cookbooks of the year.\u003c/p\u003e\u003cp\u003eStewart’s recipe selection is steady, consistent and classic—and appreciated. “Part of me is relieved that Martha isn’t offering her version of Pad Thai,” said Amanda Whitt, a sales associate at the Kitchen Arts \u0026amp; Letters bookstore in New York City.\u003c/p\u003e\u003ch2\u003eGolden pens\u003c/h2\u003e\u003cp\u003eClarkson Potter said it is printing 200,000 copies of Stewart’s newest title—a figure that puts it among the industry’s top tier.\u003c/p\u003e\u003cp\u003eBryan Moore, co-founder and chief executive of TalkShopLive, a livestream shopping platform, said the audience for print cookbooks extends across all age groups, from enthusiasts who follow grillmaster Michael Symon to fans of Dolly Parton.\u003c/p\u003e\u003cp\u003eWhen Stewart appeared on TalkShopLive in late September to promote her book, the platform sold out of signed copies during the live show and restocked twice.\u003c/p\u003e\u003cp\u003e“I bought two copies myself,” Moore said. 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She writes about startups and the new economy, specifically PE/VC and investment banking.","specializationList":[{"id":"1544079234425","name":"Company Business News","alias":"Companies","url":"/companies","pageType":"Section"},{"id":"1544082893007","name":"Start-ups","alias":"Start-ups","url":"/companies/start-ups","pageType":"subSection"},{"id":"111709103468056","name":"Private Equity","alias":"Private Equity","url":"/topic/private-equity","pageType":"TOPIC"},{"id":"111709109479885","name":"Venture capitalist","alias":"Venture capitalist","url":"/topic/venture-capitalist","pageType":"TOPIC"},{"id":"11671776999636","name":"startups","alias":"startups","url":"/topic/startups","pageType":"TOPIC"}]}],"performanceArticleType":null,"appCollectionPosition":null,"appDesign":null,"prContextualKeywords":null,"sectionId":1544079234425,"subSectionId":null,"iconImageUrl":null},"key":null,"value":null}],"trending":null,"name":"","timestamp":null,"heading":null,"timeToComplete":null,"timeToCompleteinHrs":null,"tools":null,"supplies":null,"type":"story","paragraph":null,"image":null,"video":null,"liveBlog":null,"listicle":null,"listicleType":"","listicleArray":null,"listicleBulletType":null,"listicleHeadline":null,"indicesNew":null,"relatedStories":null,"collectionStories":null,"embed":null,"collectionPages":null,"elements":[11731924661726],"listElement":[{"id":11731924661726,"oldUuid":"","domainId":"5aeab8eefc36f218b0e0866b","mgOldUuid":null,"sourceBody":null,"title":"","articleType":"element","createdBy":"Gulveen Aulakh","createdDate":"2024-11-18T10:11:01+0000","lastModifiedBy":"D110431","lastModifiedDate":"2024-11-18T12:47:18+0000","lastPublishedBy":"Samarpan Dutta","lastPublishedDate":"2024-11-18T12:47:46+0000","firstPublishedDate":"2024-11-18T12:47:46+0000","metadata":{"url":"","authors":[],"charCount":4455,"wordCount":674,"agency":"","status":"CREATED","tags":[],"keywords":null,"section":"","column":"","subSection":"","topic":[],"topicUrls":[],"alternateSection":[],"location":[],"markUnimportant":false,"breakingNews":false,"sponsored":false,"editedBy":[],"writtenBy":[],"reportedBy":[],"agencyByLine":[],"bigStory":false,"deleteMode":null,"redirectUrl":"","videoMetadata":null,"dynamicMeta":null,"alternateUrls":null,"externalUrl":"","subSectionL2":"","design":"","canonicalUrl":"","killed":false,"killedStatusCode":0,"audioSourceUrl":"","disclaimer":"","sponsoredTitle":"","storyType":null,"jsonSourceUrl":null,"subType":null,"syndicationFeed":false,"premiumStory":false,"metaTitle":"","metaDescription":"","ytMigrated":"","handpicked":false,"audienceTags":null,"autoBackLinked":false,"autoBackLinkCount":0,"totalLinkCount":0,"vdoAiUrl":"","aiContent":false,"aiContentType":null,"removeAds":false,"contextualKeyword":null,"embedAmazonCount":0,"embedCromaCount":0,"embedFlipkartCount":0,"embedSnapdealCount":0,"typeOfFormat":null,"relatedStoryTitle":null,"relatedStoryUrl":null,"additionalFields":null,"tableOfContentsHeading":null,"authorsList":null,"performanceArticleType":null,"appCollectionPosition":null,"appDesign":null,"prContextualKeywords":null,"sectionId":null,"subSectionId":null,"iconImageUrl":null},"social":{"twitter":true,"facebook":true},"isDeleted":0,"webId":"","expiryDate":null,"listRelatedStories":null,"listCollectionStories":null,"listCollectionPages":null,"moreFromThisSection":null,"trending":null,"name":"paragraph","timestamp":"2024-11-18T10:11:01+0000","heading":null,"timeToComplete":0,"timeToCompleteinHrs":0,"tools":null,"supplies":null,"type":"paragraph","paragraph":{"body":"\u003cp\u003eSemiconductor chip manufacturer Polymatech Electronics will spend close to $300 million in closing two acquisitions within the next few months in the US and France as it expands its presence globally.\u003c/p\u003e\u003cp\u003ePolymatech Electronics founder Eswara Rao Nandam told \u003ci\u003eMint\u003c/i\u003e that the acquisitions will be funded through a mix of internal accruals and external investments from potential equity investors.\u003c/p\u003e\u003cp\u003e“We will be expanding our US semiconductor fabrication facility planned for next year and there will be an acquisition in Grenoble, France, which will get crystallised within the next three to four weeks. For both these facilities, about $200-300 million will be needed,” he said.\u003c/p\u003e\u003ch2\u003eAlso Read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/companies/news/chipmaker-polymatech-plans-1-500-crore-ipo-by-yearend-11712842615274.html\"\u003eChipmaker Polymatech plans \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,500 crore IPO by year-end\u003c/a\u003e\u003c/h2\u003e\u003cp\u003eIn August, Polymatech's wholly-owned subsidiary, Artificial Electronics Intelligent Materials Pte Ltd in Singapore acquired California-based Nisene Technology Group which is one of the oldest makers of integrated circuits built on silicon and silicon carbide wafer. Polymatech currently makes sapphire-based semiconductors. Nandam elaborated that equity investment is expected to come into Nisene for expanding this facility which will make silicon carbide and sapphire wafers, high-performance Central Processing Units (CPUs), and Graphics Processing Unit (GPUs) for computers and mobiles.\u003c/p\u003e\u003cp\u003e“We’ve been approached by some US funds for investment into Nisene and the minimum ticket size will be about $50-100 million,” Nandam added. The company is looking at technology acquisitions in the UK.\u003c/p\u003e\u003ch2\u003e\u003cstrong\u003eRaising wafer tech capabilities\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003eThe acquisitions will enable multi-wafer technology abilities with the company giving it an edge over global competitors. Making different kinds of opto-semiconductor chips, also called photonics, on wafers ranging from silicon, silicon carbide and gallium nitride, Polymatech competes with OSRAM GmbH, Broadcom Inc, Samsung, Lite-On Technology, Lumileds Holdings, Toshiba Electronic Devices and Storage Corporation, among other global players.\u003c/p\u003e\u003ch2\u003eAlso Read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/companies/news/agr-bank-debt-vodafone-idea-ceo-11731593652888.html\"\u003eClarity on AGR to help raise bank debt, says Vodafone Idea CEO\u003c/a\u003e\u003c/h2\u003e\u003cp\u003eThe Chennai-based company designs, manufactures, packages, and assembles semiconductor chips and chip modules for various applications, including medical, agriculture, large-area lighting, PCs, laptops, and cell phone backlights. It also exports to the US, UK and the Middle East.\u003c/p\u003e\u003cp\u003eThe company continues to plan for a \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,500 crore IPO but is likely to take it up after the acquisitions are completed. Promoters, including Nandam, hold around 80% of Polymatech, with 2.6% owned by Nav Capital Emerging Star Fund. \u003ci\u003eMint\u003c/i\u003e reported earlier this year that the company planned to raise twice the amount it had planned earlier and will re-file with the Securities and Exchange Board of India (Sebi) within this year.\u003c/p\u003e\u003cp\u003eNandam said that since Polymatech had expanded operations from its two manufacturing units in Chennai to Singapore, Bahrain, US and Europe through different companies, it was undertaking a restructuring to bring the companies under one holding entity.\u003c/p\u003e\u003cp\u003e“We have mandated KPMG for structuring, and they will be representing us, to the merchant bankers. Wherever we have plants, all those financials have to be brought and consolidated into Polymatech India. It will take six to seven months,” he said, noting that the prospectus will be filed after that.\u003c/p\u003e\u003ch2\u003eAlso Read: \u003ca class=\"manualbacklink\" target=\"_blank\" href=\"https://www.livemint.com/industry/telecom/telecom-service-providers-government-licence-fees-adjusted-gross-revenue-supreme-court-11729764173500.html\"\u003eTelecom firms ask govt to do away with fees on AGR\u003c/a\u003e\u003c/h2\u003e\u003cp\u003ePolymatech's revenue nearly doubled to \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,200 crore in FY24 from around \u003cspan class='webrupee'\u003e₹\u003c/span\u003e650 crore in FY23. In FY22, its revenue was at \u003cspan class='webrupee'\u003e₹\u003c/span\u003e125.87 crore. The company expects to double its revenues every year driven by the anticipated rise in chip demand in the coming years. Besides, it has expanded its chip packaging capacity by 1 billion units in FY24.\u003c/p\u003e\u003ch2\u003eKey Takeaways\u003c/h2\u003e\u003col\u003e\u003cli\u003eThe acquisitions will be funded through a mix of internal accruals and external investments from potential equity investors.\u0026nbsp;\u003c/li\u003e\u003cli\u003ePolymatech makes sapphire-based semiconductors. Equity investment is expected to come into Polymatech's US arm Nisene for expanding its US facility which will make silicon carbide and sapphire wafers, high-performance CPUs, and GPUs for computers and mobiles.\u0026nbsp;\u003c/li\u003e\u003cli\u003ePolymatech is also looking at technology acquisitions in the UK.\u0026nbsp;\u003c/li\u003e\u003cli\u003eThe company competes with OSRAM GmbH, Broadcom Inc., Samsung, Lite-On Technology, Lumileds Holdings, Toshiba Electronic Devices and Storage Corp.\u0026nbsp;\u003c/li\u003e\u003cli\u003eThe chipmaker continues to plan for a \u003cspan class='webrupee'\u003e₹\u003c/span\u003e1,500 crore IPO but is likely to take it up after the acquisitions are 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to spend $200-300 million in acquisitions in FY25; IPO process to restart in FY26","summary":"\u003cul\u003e\u003cli\u003eSemiconductor chip manufacturer Polymatech Electronics will spend close to $300 million in closing two acquisitions within the next few months in the US and France as it expands its presence globally.\u003c/li\u003e\u003c/ul\u003e","quickReadSummary":"","mobileHeadline":"Polymatech to spend $200-300 million in acquisitions in FY25","mobileAppNotificationHeadline":"Polymatech to spend $200-300 million in acquisitions in FY25; IPO process to restart in FY26","browserNotificationHeadline":"Polymatech to spend $200-300 million in acquisitions in FY25; IPO process to restart in FY26","facebookHeadline":"Polymatech to spend $200-300 million in acquisitions in FY25; IPO process to restart in FY26","subType":"","jsonSourceUrl":"","twitterHeadline":"Polymatech to spend $200-300 million in acquisitions in FY25; IPO process to restart in FY26","urlHeadline":"Polymatech 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much is a missed call worth?","articleType":"story","createdBy":"Arzoo Dina","firstPublishedDate":"2015-02-12T18:44:20+0000","lastPublishedDate":"2015-02-12T18:44:20+0000","metadata":{"url":"/Consumer/LMEKSW86jVm45gsDfZc5dL/How-much-is-a-missed-call-worth.html","authors":["Arzoo Dina"],"agency":null,"status":"PUBLISHED","tags":["missed calls marketing","marketing using missed 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much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp xmlns:fn=\"\" id=\"U21044305801794\" style=\" -11; ;\"\u003e\u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Facebook\" rel=\"nofollow\"\u003eFacebook\u003c/a\u003e\u003c/span\u003e and \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Twitter\" rel=\"nofollow\"\u003eTwitter\u003c/a\u003e\u003c/span\u003e have a not-so-secret weapon to building their revenues in India—the ubiquitous missed call. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775321,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017vJB\" style=\" -11; ;\"\u003eIndia has 833.02 million active mobile phone users as of December, according to regulatory data. Around 90% of mobile phone connections in India are prepaid and, despite the relative inexpensiveness of calls, it isn’t all that uncommon for people to tell each other, “Give me a missed call”. Over the years, missed calls have been used (and continue to be used) by children to tell anxious parents (or spouses to tell anxious partners) that they have reached somewhere; to summon their drivers; or people to order food, receive cricket scores and bank balances and just about any other information or content. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775322,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017dDF\" style=\" -11; ;\"\u003eThere’s money in the business, which is why Twitter recently acquired Indian company \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/ZipDial\" rel=\"nofollow\"\u003eZipDial\u003c/a\u003e\u003c/span\u003e. It is also why Facebook forged a partnership with \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/VivaConnect\" rel=\"nofollow\"\u003eVivaConnect\u003c/a\u003e\u003c/span\u003e, a rival of ZipDial, in November last year. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775323,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017nc\" style=\" -11; ;\"\u003eIt’s a business that could be worth as much as $1 billion of annual revenue, said \u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Vikram Raichura\" rel=\"nofollow\"\u003eVikram Raichura\u003c/a\u003e\u003c/span\u003e, managing director, VivaConnect Pvt. Ltd, without putting a time frame to the estimate. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775324,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017COI\" style=\" -11; ;\"\u003eHow does it work? \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775325,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017dnC\" style=\" -11; ;\"\u003eAnd will companies use it? \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775326,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017pmE\" style=\" -11; ;\"\u003eTo answer the second question first, they already do. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775327,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017agG\" style=\" -11; ;\"\u003eFor instance, in 2013, when consumer goods company Hindustan Unilever Ltd (HUL) looked at ways to increase engagement with its consumers in Bihar and Jharkhand—it believed the two markets were relatively underserved by media—it decided to use missed call marketing. The company set up its own mobile radio channel, ‘Kan Khajura Tesan’ (earworm station) along with a campaign to build awareness. Consumers could give a missed call to a number and, in return, receive 20 minutes of free, on-demand content, ranging from Bollywood songs to popular Hindi entertainment.\u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775328,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017iK\" style=\" -11; ;\"\u003eThe campaign seems to have struck a chord with users and has, to date, racked up calls from around 30 million people, nearly 200 million ad impressions (the number of times callers hear the company’s ad), and the consumption of around 500 million minutes of content. “That’s the power of harnessing something as simple as a missed call,” said \u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Anaheeta Goenka\" rel=\"nofollow\"\u003eAnaheeta Goenka\u003c/a\u003e\u003c/span\u003e, executive director, Lowe Lintas+ Partners, which led the initiative. The station also pushed out information to consumers on HUL’s various brands, including detergents such as \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Wheel\" rel=\"nofollow\"\u003eWheel\u003c/a\u003e\u003c/span\u003e and \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Surf\" rel=\"nofollow\"\u003eSurf\u003c/a\u003e\u003c/span\u003e, and soaps such as \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Lifebuoy\" rel=\"nofollow\"\u003eLifebuoy\u003c/a\u003e\u003c/span\u003e and \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Lux\" rel=\"nofollow\"\u003eLux\u003c/a\u003e\u003c/span\u003e. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775329,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U21044305801729F\" style=\" -11; ;\"\u003eState Bank of India and \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/GlaxoSmithKline\" rel=\"nofollow\"\u003eGlaxoSmithKline\u003c/a\u003e\u003c/span\u003e have also used missed call marketing, which has gained currency in recent years. Many marketers see it as an easy and cost-effective means for brands to reach out to a larger target audience, particularly in semi-urban and rural markets where Internet penetration is still low. “It works since we’ve always been a value-driven and price-conscious nation,” said Goenka. “While most campaigns push information at consumers, missed call marketing works the other way round.”\u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775330,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017MhD\" style=\" -11; ;\"\u003eCompanies in the business say a missed call marketing exercise could come as cheap as a few lakhs, and cost up to several crores depending on size and scale. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775331,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017U1C\" style=\" -11; ;\"\u003eWhich is what makes it attractive to companies such as ZipDial and VivaConnect. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775332,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017o7E\" style=\" -11; ;\"\u003e“There are more people in emerging markets who bought their first mobile phone in the last couple of years, than all of the people in the developed world,” said \u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Valerie Wagoner\" rel=\"nofollow\"\u003eValerie Wagoner\u003c/a\u003e\u003c/span\u003e, founder and chief executive officer, ZipDial. A good number of these next 3 billion consumers will access the Internet for the first time from their mobile phones.”\u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775333,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017bh\" style=\" -11; ;\"\u003eIndeed, the missed calls phenomenon is already prevalent in Africa, where it is called flashing or beeping, and Latin America. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775334,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017fEG\" style=\" -11; ;\"\u003eZipDial, which has worked with consumer companies such as \u003cspan class=\"company\"\u003e\u003ca href=\"/Search/Link/Keyword/Procter and Gamble India Ltd\" rel=\"nofollow\"\u003eProcter and Gamble India Ltd\u003c/a\u003e\u003c/span\u003e and \u003cspan class=\"company\"\u003e\u003ca href=\"/Search/Link/Keyword/Colgate Palmolive (India) Ltd\" rel=\"nofollow\"\u003eColgate Palmolive (India) Ltd\u003c/a\u003e\u003c/span\u003e is optimistic about the reach and scale of missed call marketing. So is Twitter, which will be integrating ZipDial’s platform into its core platform to enrich the user experience. ZipDial said its mobile platform lets people follow and engage with content across all interfaces, SMS, voice and mobile Web, and also facilitates offline consumption of content. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent Wi-Fi networks, said Wagoner. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775335,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017nVG\" style=\" -11; ;\"\u003e\u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Rishi Jaitly\" rel=\"nofollow\"\u003eRishi Jaitly\u003c/a\u003e\u003c/span\u003e, market director, India and Southeast Asia at Twitter, said that the ZipDial deal will help drive user growth. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775336,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U2104430580172aC\" style=\" -11; ;\"\u003eAnd engagement too, people in the missed call marketing business say. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775337,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017Zc\" style=\" -11; ;\"\u003eFacebook, for instance, has integrated the tool into its interface for select campaigns. When a person sees an ad on Facebook, he or she can place a missed call by clicking on the ad from a mobile device. In return, the user receives content— music, cricket scores or celebrity messages, alongside a brand message from the advertiser. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775338,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017AMF\" style=\" -11; ;\"\u003eMen’s personal care and grooming brand, \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/Garnier\" rel=\"nofollow\"\u003eGarnier\u003c/a\u003e\u003c/span\u003e Men, part of the French cosmetics and beauty company, \u003cspan class=\"brand\"\u003e\u003ca href=\"/Search/Link/Keyword/L'Oreal\" rel=\"nofollow\"\u003eL’Oreal\u003c/a\u003e\u003c/span\u003e, said it witnessed significant success when it ran a campaign during the popular IPL (Indian Premier League) cricket tournament last year, where Facebook created a missed call campaign for it. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775339,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017h5B\" style=\" -11; ;\"\u003eThe campaign resulted in a reach of more than 15 million and 2.5 times more online sales year-on-year. \u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Rupika Raman\" rel=\"nofollow\"\u003eRupika Raman\u003c/a\u003e\u003c/span\u003e, general manager, Garnier, L’Oreal India, said that it was also more effective than the print campaign. “We also ran a print campaign simultaneously and noticed that engagement levels were higher on mobile— nearly 16 times more usage than on other platforms.” \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775340,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017pLC\" style=\" -11; ;\"\u003e\u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Maxine Schlein\" rel=\"nofollow\"\u003eMaxine Schlein\u003c/a\u003e\u003c/span\u003e, product marketing manager for emerging markets at Facebook, in an earlier statement released by the company, said that brands are able to deliver entertaining and useful content that people find valuable enough to take the time to listen to and even interact with.\u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775341,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U2104430580171pF\" style=\" -11; ;\"\u003eVivaConnect, which claims that it can handle a capacity of around 1 million missed calls per hour, says that people do tend to engage more through missed calls. “Engagement levels witness an almost 10 times increase with such services,” said Raichura. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775342,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017i0B\" style=\" -11; ;\"\u003eHe added that consumer product companies, banks, and insurance companies were early adopters but that e-commerce firms and realtors are catching up. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775343,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017BNF\" style=\" -11; ;\"\u003eStill, companies need to realize that missed call campaigns may not always generate high-quality leads, said \u003cspan class=\"person\"\u003e\u003ca href=\"/Search/Link/Keyword/Rajiv Dingra\" rel=\"nofollow\"\u003eRajiv Dingra\u003c/a\u003e\u003c/span\u003e, founder and CEO, WATConsult, a digital and social media agency, part of Dentsu Aegis Network. People could just call for the sake of it, he explained. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775344,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017X9E\" style=\" -11; ;\"\u003eAs the tool matures, marketers have to find out what works for consumers. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false},{"id":1540704775345,"articleType":"element","name":"paragraph","title":"How much is a missed call worth?","type":"paragraph","subType":null,"paywallElement":false,"paragraph":{"body":"\u003cp id=\"U210443058017PCH\" style=\" -11; ;\"\u003e“As users become more picky about the kind of content they wish to consume, brands will need to ask themselves why would consumers want to seek out their brand,” said Goenka. \u003c/p\u003e"},"bgParaColor":null,"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false}],"amazonAds":null,"flipkartAds":null,"cromaAds":null,"containAffiliateEmbed":false,"affiliateEmbedHeadline":false,"headline":"How much is a missed call worth?","summary":"There's money in the business, which is why Twitter acquired ZipDial and Facebook forged a partnership with VivaConnect","quickReadSummary":null,"mobileHeadline":"How much is a missed call worth?","leadMedia":{"id":1540704772768,"mediaType":"image","elements":[1540704772770],"image":{"images":{"270x480":null,"600x338":null,"mediumImage":"https://images.livemint.com/rf/Image-330x220/LiveMint/Period1/2015/02/13/Photos/Mobile 1-kSzC--621x414@LiveMint.jpg","bigImage":"https://images.livemint.com/rf/Image-621x414/LiveMint/Period1/2015/02/13/Photos/Mobile 1-kSzC--621x414@LiveMint.jpg","140x140":null,"thumbnailImage":"https://images.livemint.com/rf/Image-90x60/LiveMint/Period1/2015/02/13/Photos/Mobile 1-kSzC--621x414@LiveMint.jpg","900x1600":null,"fullImage":"https://images.livemint.com/rf/Image-920x613/LiveMint/Period1/2015/02/13/Photos/Mobile 1-kSzC--621x414@LiveMint.jpg","248x186":null},"caption":"Marketing using missed calls in India has picked up in the last couple of India. Photo: Mint\u003cbr /\u003e","name":"Mobile 1-kSzC--621x414@LiveMint.jpg","alternateText":null,"imageCredit":"","overImage":false,"verticalImage":false,"width":0,"height":0,"imageUrl":null},"video":null},"timeToRead":5,"introBody":null,"related":null,"showRelated":true,"paywallElement":false,"twoLinerText":"","authorDetails":null},"activeStocksData":[{"tickerId":"S0003026","ric":"TISC.BO","price":"141.3","percentChange":"2.39","netChange":"3.3","bid":"0","ask":"141.3","high":"143.2","low":"138.3","open":"139.65","lowCircuitLimit":"124.2","upCircuitLimit":"151.8","volume":"3171225","displayName":"Tata 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We will use it to make your experience better":"आपकी व्यक्तिगत जानकारी हमारे पास सुरक्षित है। आपके अनुभव को बेहतर बनाने के लिए हम इसका इस्तेमाल करेंगे।","Full Name":"पूरा नाम","Please enter your Full Name":"कृपया, अपना पूरा नाम डालें","Please enter a full name":"कृपया, अपना पूरा नाम डालें","Next":"अगला","Email Address (as per bank records)":"ईमेल एड्रेस ( जैसा कि आपके बैंक रिकॉर्ड्स में है)","Please enter your Email Address":"कृपया, अपना ईमेल एड्रेस डालें","Please enter a valid email address":"कृपया, अपना सही ईमेल एड्रेस डालें","Wishfin sent a 6 digit OTP on":"विशफिन ने 6 अंक का ओटीपी भेजा है","Your OTP is valid for 10 mins":"ओटीपी 10 मिनट के लिए वैध है","Resend OTP":"ओटीपी फिर से भेजें","To provide you personalized offers we need some more details":"आपको पर्सनलाइज्ड ऑफर्स देने के लिए हमें कुछ और डीटेल्स की जरूरत है","Select your Employment Type":"अपने रोजगार का प्रकार चुनें","Salaried":"नौकरीपेशा","Self-Employed Business":"अपना बिज़नेस","Please enter your Monthly Salary":"कृपया, अपनी महीने की सैलरी डालें","Monthly Salary":"महीने की सैलरी","Min":"न्यूनतम","Max":"अधिकतम","Please enter your Annual Turnover":"कृपया, अपना सालाना टर्नओवर डालें","Please enter your Date Of Birth":"कृपया, अपनी जन्मतिथि डालें","Please enter a valid Date Of Birth":"कृपया, वैध जन्मतिथि डालें","Please enter your Area Pincode":"कृपया, अपना एरिया पिनकोड डालें","Enter a valid pincode":"वैध पिनकोड डालें","Pincode":"पिनकोड","Please enter your Desired Loan Amount":"कृपया, वह लोन अमाउंट डालें जो आप चाहते हैं","Please enter a valid number or amount":"कृपया वैध नंबर या अमाउंट डालें","Desired Loan Amount":"लोन अमाउंट, जो आप चाहते हैं","Get Loan Offers":"आगे बढ़ें","Mobile Number":"मोबाइल नंबर","Get Instant Loan Offers of up to 10 Lakh":"अपना मोबाइल नंबर एंटर करें और पाएं पर्सनलाइज्ड ऑफर्स"},"article":{"Updated":"अपडेटेड","Published":"पब्लिश्ड","Also Read":"यह भी पढ़ें","Key Takeaways":"की टेकअवेज","Step":"स्टेप","Related Stories":"संबंधित लेख","Read More":"और पढ़ें","Read Next Story":"अगला लेख पढ़ें","First Published":"फर्स्ट पब्लिश्ड","Reported By":"रिपोर्टेड बाय","Written By":"रिटेन बाय","Edited By":"एडिटेड बाय","with inputs from":"विद इनपुट्स फ्रॉम","Back To Top":"बैक टू टॉप"},"shared":{"Sign in":"साइन इन","My Account":"माई अकाउंट","Advertisement":"एडवरटाइज़मेंट","Home":"होम","News":"न्यूज़","Market":"मार्केट","Money":"मनी","Economy":"इकोनॉमी","Sign Out":"साइन आउट","Top Sections":"टॉप सेक्शन","View More":"और देखें","Business News":"बिजनेस न्यूज़","Load More":"लोड मोर","More From":"मोर फ्रॉम","Latest News":"ताजा खबरें"}}},"initialLocale":"en","ns":["common","article","shared"],"userConfig":{"i18n":{"defaultLocale":"hn","locales":["hn"],"localeDetection":false,"returnObjects":true},"default":{"i18n":{"defaultLocale":"hn","locales":["hn"],"localeDetection":false,"returnObjects":true}}}}},"__N_SSP":true},"page":"/story","query":{"urlSlug0":["Consumer"],"id":"LMEKSW86jVm45gsDfZc5dL","urlSlug1":"How-much-is-a-missed-call-worth"},"buildId":"livemint_react_v2.0.97","runtimeConfig":{"env":"production"},"isFallback":false,"dynamicIds":[47712,67594,67004,69968],"gssp":true,"locale":"hn","locales":["hn"],"defaultLocale":"hn","scriptLoader":[]}</script></body></html>