Advertising News

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In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news,&hellip;<span class="tooltipster-source">Advertising Age</span>">Super Bowl updates—Michelob Ultra is a winner, Google goes local (and national) and McConaughey is everywhere</span> </h2> </header> <div class="info"> <p class="source">Advertising Age</p> <p class="time"><time datetime="2025-01-31T21:55Z">31.1. 16:55</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fadage%2Ecom%2Farticle%2Fspecial%2Dreport%2Dsuper%2Dbowl%2Fsuper%2Dbowl%2D2025%2Dcommercial%2Dupdates%2Djan%2D31%2D2025%2F2600806&via=afterdawn&text=Super%20Bowl%20updates%E2%80%94Michelob%20Ultra%20is%20a%20winner%2C%20Google%20goes%20local%20%28and%20national%29%20and%20McConaughey%20is%20e" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1608" data-sid="3041647472" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1608&sid=3041647472&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1608&section=advertising" title="">Hide everything from Advertising Age</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041651036" href="https://www.adweek.com/convergent-tv/verizon-super-bowl-spot-grammys-ad/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. 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D'Arcy had previously&hellip;<span class="tooltipster-source">Adweek</span>">Paul D’Arcy Named Chief Marketing Officer at Moloco</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T21:10Z">31.1. 16:10</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fbrand%2Dmarketing%2Fpaul%2Ddarcy%2Dnamed%2Dchief%2Dmarketing%2Dofficer%2Dat%2Dmoloco%2F&via=afterdawn&text=Paul%20D%E2%80%99Arcy%20Named%20Chief%20Marketing%20Officer%20at%20Moloco" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041635633" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" 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href="https://www.adweek.com/brand-marketing/dove-prints-special-edition-of-sports-reillustrated-ahead-of-super-bowl-59/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport"&hellip;<span class="tooltipster-source">Adweek</span>">Dove Prints Special Edition of ‘Sports ReIllustrated’ Ahead of Super Bowl 59</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T20:27Z">31.1. 15:27</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" 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href="https://www.mediapost.com/publications/article/403046/mrc-were-hiring.html" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="The Media Rating Council wrapped up a massive 2025 agenda webinar covering a multitude of new initiatives by noting that it is in market to hire&hellip;<span class="tooltipster-source">MediaPost</span>">MRC: 'We're Hiring'</span> </h2> </header> <div class="info"> <p class="source">MediaPost</p> <p class="time"><time datetime="2025-01-31T19:25Z">31.1. 14:25</time></p> <p class="clicks">2</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Emediapost%2Ecom%2Fpublications%2Farticle%2F403046%2Fmrc%2Dwere%2Dhiring%2Ehtml&via=afterdawn&text=MRC%3A%20%26%2339%3BWe%26%2339%3Bre%20Hiring%26%2339%3B" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1617" data-sid="3041609319" 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</h2> </header> <div class="info"> <p class="source">MediaPost</p> <p class="time"><time datetime="2025-01-31T19:25Z">31.1. 14:25</time></p> <p class="clicks">2</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Emediapost%2Ecom%2Fpublications%2Farticle%2F403043%2Fyoutubes%2Dadblitz%2Dis%2Dback%2Dfor%2Dsuper%2Dbowl%2Dlix%2Ehtml&via=afterdawn&text=YouTube%26%2339%3Bs%20%26%2339%3BAdBlitz%26%2339%3B%20Is%20Back%20For%20Super%20Bowl%20LIX" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1617" data-sid="3041609320" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1617&sid=3041609320&section=advertising" title="">Hide this article permanently</a></li> <li><a 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<li> <article> <a class="main-link" data-rid="1607" data-sid="3041608952" href="https://www.adweek.com/creativity/matthew-mcconaughey-salesforce-ai-super-bowl/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring&hellip;<span class="tooltipster-source">Adweek</span>">Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 Ad</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T18:34Z">31.1. 13:34</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fcreativity%2Fmatthew%2Dmcconaughey%2Dsalesforce%2Dai%2Dsuper%2Dbowl%2F&via=afterdawn&text=Matthew%20McConaughey%20Prevents%20Dining%20Disasters%20with%20Salesforce%20AI%20Agent%20In%20Super%20Bowl%2059%20Ad" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041608952" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1607&sid=3041608952&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1607&section=advertising" title="">Hide everything from Adweek</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041608953" href="https://www.adweek.com/brand-marketing/watch-the-regional-ads-airing-during-super-bowl-59/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad&hellip;<span class="tooltipster-source">Adweek</span>">Watch the Regional Ads Airing During Super Bowl 59</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T17:34Z">31.1. 12:34</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fbrand%2Dmarketing%2Fwatch%2Dthe%2Dregional%2Dads%2Dairing%2Dduring%2Dsuper%2Dbowl%2D59%2F&via=afterdawn&text=Watch%20the%20Regional%20Ads%20Airing%20During%20Super%20Bowl%2059" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041608953" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1607&sid=3041608953&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1607&section=advertising" title="">Hide everything from Adweek</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041608954" href="https://www.adweek.com/media/apple-files-emergency-motion-google-search-antitrust/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case.&hellip;<span class="tooltipster-source">Adweek</span>">Apple Files Emergency Motion in Google Search Antitrust Case</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T17:09Z">31.1. 12:09</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fmedia%2Fapple%2Dfiles%2Demergency%2Dmotion%2Dgoogle%2Dsearch%2Dantitrust%2F&via=afterdawn&text=Apple%20Files%20Emergency%20Motion%20in%20Google%20Search%20Antitrust%20Case" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041608954" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1607&sid=3041608954&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1607&section=advertising" title="">Hide everything from Adweek</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041581326" href="https://www.adweek.com/tvnewser/chuck-todd-departs-nbc-news/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="After more than 14 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. 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That was our big 2024 bet," reflects Global CEO Eileen Kiernan.<span class="tooltipster-source">MediaPost</span>">Media Agency Of The Year: IPG Mediabrands</span> </h2> </header> <div class="info"> <p class="source">MediaPost</p> <p class="time"><time datetime="2025-01-31T16:00Z">31.1. 11:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Emediapost%2Ecom%2Fpublications%2Farticle%2F402954%2Fmedia%2Dagency%2Dof%2Dthe%2Dyear%2Dipg%2Dmediabrands%2Ehtml&via=afterdawn&text=Media%20Agency%20Of%20The%20Year%3A%20IPG%20Mediabrands" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1617" data-sid="3041562533" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" 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href="https://www.mediapost.com/publications/article/403025/nfl-post-season-ad-spend-up-22.html" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="National TV ads from five linear TV networks and simulcast network airings of 11 games totaled $624.5 million, according to EDO Ad EnGage estimates -&hellip;<span class="tooltipster-source">MediaPost</span>">NFL Post-Season Ad Spend Up 22%</span> </h2> </header> <div class="info"> <p class="source">MediaPost</p> <p class="time"><time datetime="2025-01-31T16:00Z">31.1. 11:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Emediapost%2Ecom%2Fpublications%2Farticle%2F403025%2Fnfl%2Dpost%2Dseason%2Dad%2Dspend%2Dup%2D22%2Ehtml&via=afterdawn&text=NFL%20Post%2DSeason%20Ad%20Spend%20Up%2022%25" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" 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If you're looking to sell travel, however, book a Muppet. Booking.com&hellip;<span class="tooltipster-source">Adweek</span>">Booking.com Super Bowl Ad Lets Muppets Take Manhattan or Anywhere Else</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T15:00Z">31.1. 10:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fbrand%2Dmarketing%2Fbooking%2Dcom%2Dsuper%2Dbowl%2Dad%2Dmuppets%2F&via=afterdawn&text=Booking%2Ecom%20Super%20Bowl%20Ad%20Lets%20Muppets%20Take%20Manhattan%20or%20Anywhere%20Else" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041581330" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1607&sid=3041581330&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1607&section=advertising" title="">Hide everything from Adweek</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1608" data-sid="3041555399" href="https://adage.com/article/special-report-super-bowl/watch-bookingcoms-muppet-filled-super-bowl-spot/2600701" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Booking.com will have Muppets such as Miss Piggy and Kermit the Frog in its Super Bowl spot.<span class="tooltipster-source">Advertising Age</span>">Watch Booking.com’s Muppet-filled Super Bowl spot</span> </h2> </header> <div class="info"> <p class="source">Advertising Age</p> <p class="time"><time datetime="2025-01-31T15:00Z">31.1. 10:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fadage%2Ecom%2Farticle%2Fspecial%2Dreport%2Dsuper%2Dbowl%2Fwatch%2Dbookingcoms%2Dmuppet%2Dfilled%2Dsuper%2Dbowl%2Dspot%2F2600701&via=afterdawn&text=Watch%20Booking%2Ecom%E2%80%99s%20Muppet%2Dfilled%20Super%20Bowl%20spot" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1608" data-sid="3041555399" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1608&sid=3041555399&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1608&section=advertising" title="">Hide everything from Advertising Age</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1617" data-sid="3041562538" href="https://www.mediapost.com/publications/article/403024/from-beloved-to-boycotted-targets-dei-retreat-ig.html" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="It's not the only company to break DEI promises -- but it may wind up being the most despised.<span class="tooltipster-source">MediaPost</span>">From Beloved To Boycotted: Target's DEI Retreat Ignites Consumer Fury</span> </h2> </header> <div class="info"> <p class="source">MediaPost</p> <p class="time"><time datetime="2025-01-31T14:17Z">31.1. 09:17</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Emediapost%2Ecom%2Fpublications%2Farticle%2F403024%2Ffrom%2Dbeloved%2Dto%2Dboycotted%2Dtargets%2Ddei%2Dretreat%2Dig%2Ehtml&via=afterdawn&text=From%20Beloved%20To%20Boycotted%3A%20Target%26%2339%3Bs%20DEI%20Retreat%20Ignites%20Consumer%20Fury" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1617" data-sid="3041562538" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1617&sid=3041562538&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1617&section=advertising" title="">Hide everything from MediaPost</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041550342" href="https://www.adweek.com/brand-marketing/post-malone-and-shane-gillis-rescue-a-lame-party-in-bud-lights-super-bowl-ad/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Bud Light hopes its Super Bowl 59 ad will bring some "Big Men on the Cul-De-Sac" (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane&hellip;<span class="tooltipster-source">Adweek</span>">Post Malone and Shane Gillis Rescue a ‘Lame’ Party in Bud Light’s Super Bowl Ad</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T14:16Z">31.1. 09:16</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fbrand%2Dmarketing%2Fpost%2Dmalone%2Dand%2Dshane%2Dgillis%2Drescue%2Da%2Dlame%2Dparty%2Din%2Dbud%2Dlights%2Dsuper%2Dbowl%2Dad%2F&via=afterdawn&text=Post%20Malone%20and%20Shane%20Gillis%20Rescue%20a%20%E2%80%98Lame%E2%80%99%20Party%20in%20Bud%20Light%E2%80%99s%20Super%20Bowl%20Ad" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041550342" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1607&sid=3041550342&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1607&section=advertising" title="">Hide everything from Adweek</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1608" data-sid="3041539491" href="https://adage.com/article/special-report-super-bowl/bud-light-super-bowl-ad-shane-gillis-post-malone-peyton-manning/2600691" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.<span class="tooltipster-source">Advertising Age</span>">Watch Bud Light’s Super Bowl ad with Shane Gillis, Post Malone and Peyton Manning</span> </h2> </header> <div class="info"> <p class="source">Advertising Age</p> <p class="time"><time datetime="2025-01-31T14:15Z">31.1. 09:15</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fadage%2Ecom%2Farticle%2Fspecial%2Dreport%2Dsuper%2Dbowl%2Fbud%2Dlight%2Dsuper%2Dbowl%2Dad%2Dshane%2Dgillis%2Dpost%2Dmalone%2Dpeyton%2Dmanning%2F2600691&via=afterdawn&text=Watch%20Bud%20Light%E2%80%99s%20Super%20Bowl%20ad%20with%20Shane%20Gillis%2C%20Post%20Malone%20and%20Peyton%20Manning" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1608" data-sid="3041539491" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" href="/remove_headline.cfm?rid=1608&sid=3041539491&section=advertising" title="">Hide this article permanently</a></li> <li><a rel="nofollow" href="/remove_source.cfm?rid=1608&section=advertising" title="">Hide everything from Advertising Age</a></li> </ul> </li> </ul> </article> </li> <li> <article> <a class="main-link" data-rid="1607" data-sid="3041550343" href="https://www.adweek.com/brand-marketing/reeses-super-bowl-59-ad-lava/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's&hellip;<span class="tooltipster-source">Adweek</span>">In Reese’s Super Bowl 59 Ad, Fans are Hungry for the Wrong Kind of Lava</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T14:00Z">31.1. 09:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww%2Eadweek%2Ecom%2Fbrand%2Dmarketing%2Freeses%2Dsuper%2Dbowl%2D59%2Dad%2Dlava%2F&via=afterdawn&text=In%20Reese%E2%80%99s%20Super%20Bowl%2059%20Ad%2C%20Fans%20are%20Hungry%20for%20the%20Wrong%20Kind%20of%20Lava" title="Tweet" target="_blank" rel="noopener"></a></li> <li><a class="read-later" rel="nofollow" data-rid="1607" data-sid="3041550343" data-section="advertising" href="javascript:" title="Bookmark this headline"></a></li> <li class="activate"><a class="close" href="#" title="Sulje"></a> <ul class="close-actions"> <li><a rel="nofollow" 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<li> <article> <a class="main-link" data-rid="1607" data-sid="3041550345" href="https://www.adweek.com/brand-marketing/hexclad-super-bowl-ad-gordon-ramsay-pete-davidson-aliens/" target="_blank" rel="nofollow"> <header> <h2> <span class="tip" data-tooltip="The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities&hellip;<span class="tooltipster-source">Adweek</span>">HexClad Super Bowl Ad Makes Gordon Ramsay Cook for Pete Davidson and Other Aliens</span> </h2> </header> <div class="info"> <p class="source">Adweek</p> <p class="time"><time datetime="2025-01-31T14:00Z">31.1. 09:00</time></p> <p class="clicks">··</p> </div> </a> <ul class="actions"> <li><a class="twitter" rel="nofollow" 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