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width="147"/></a> <p> <a href="https://web.archive.org/web/20110525221909/http://www.radio-info.com/programming/25-plus">Now all things AC, Hot AC, and Adult Top 40</a> </p> </li> <li> <a href="https://web.archive.org/web/20110525221909/http://www.radio-info.com/programming/country" class="eventTracker track_MicroBrowser_TopCarouselClick label_487-MicroBrowserItem"><img alt="Country section" height="61" src="https://web.archive.org/web/20110525221909im_/http://s3.amazonaws.com/radio-info/crops/1278/display.jpg" title="Country section" width="147"/></a> <p> <a href="https://web.archive.org/web/20110525221909/http://www.radio-info.com/programming/country">Country news, views and more</a> </p> </li> <li> <a href="https://web.archive.org/web/20110525221909/http://www.radio-info.com/programming/country/american-idol-finalists-could-get-a-chilly-reception-at-country-radio" class="eventTracker track_MicroBrowser_TopCarouselClick label_645-MicroBrowserItem"><img alt="Lauren Alaina and Scotty McCreery" height="61" src="https://web.archive.org/web/20110525221909im_/http://s3.amazonaws.com/radio-info/crops/5705/display.jpg" title="Lauren Alaina and Scotty McCreery" width="147"/></a> <p> <a href="https://web.archive.org/web/20110525221909/http://www.radio-info.com/programming/country/american-idol-finalists-could-get-a-chilly-reception-at-country-radio">Idol Finalists Not Country's Pick</a> </p> </li> </ul> </div> </div> <div id="column_page"> <div id="header"> <ul id="breadcrumbs"></ul> <div class="logo" id="column_logo"> <a href="/web/20110525221909/http://www.radio-info.com/about/our-writers/sean-ross" alt="Sean Ross" title="Sean Ross"><img alt="Sean Ross" src="https://web.archive.org/web/20110525221909im_/http://s3.amazonaws.com/radio-info/author/images/3/full.jpg" title="Sean Ross"/></a> </div> <h1> Programming & Music </h1> <p class="tagline"> </p> <p class="description"> This essay, <span class="italic">Fresh Listen: WSMW (Simon 98.7) Greensboro, N.C.</span>, was written by <a href="/web/20110525221909/http://www.radio-info.com/about/our-writers/sean-ross">Sean Ross</a> for Radio-Info.com's <a href="/web/20110525221909/http://www.radio-info.com/programming/programming-music">Programming & Music</a> column. </p> <div class="clear"></div> </div> <div id="sidebar"> <div class="section"> <h5>Options</h5> <ul> <li> <a class="print_icon icon eventTracker track_Sidebar_PrintClick" href="#" onclick="javascript:print(); return false;">Print</a> </li> <li id="adjust_text_size"> <a href="#" class="increase_btn eventTracker track_Sidebar_TextIncrease"><img alt="Increase text size" src="/web/20110525221909im_/http://www.radio-info.com/images/redesign/icons/plus.png?1306274646"/></a> <a href="#" class="decrease_btn eventTracker track_Sidebar_TextDecrease"><img alt="Decrease text size" src="/web/20110525221909im_/http://www.radio-info.com/images/redesign/icons/minus.png?1306274646"/></a> <span>Text Size</span> </li> </ul> </div> <div class="section"> 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class="publication_date"> <span class="timestamp">Wednesday, May 4, 2011</span> </div> <h3> Fresh Listen: WSMW (Simon 98.7) Greensboro, N.C. </h3> <div class="essay_wysiwyg"> <img alt="WSMW" class="show_page" src="https://web.archive.org/web/20110525221909im_/http://s3.amazonaws.com/radio-info/crops/5558/full.jpg" title="WSMW"/> They got a shout out in last Ross On Radio's "Radio's Best & Worst," but I remain fascinated with Adult Hits WSMW (Simon 98.7) Greensboro, N.C. Even in the freewheeling early days of Adult Hits, the dimensions of Entercom’s stations were always a little greater than the standard “mile wide and an inch deep” so often cited by the format’s PDs. Seven years has worn the luster off the format, while PPM dogma has shrunk the playlists. So it’s even more exciting to tune in and be surprised by a song than it was in 2004.<br><br>A lot, but not all, of the depth on Simon comes from the ’80s, but it sets itself apart from comparable stations in its willingness to go older or deeper into R&B product than some of its counterparts. Sample recent segue: Journey’s “Lights” into Klymaxx’s “Meeting In The Ladies Room.” That was followed by a stopset, then by Great White’s “Once Bitten, Twice Shy.”<br><br>Here’s Simon at 2 p.m. on April 28:<br><br>•    Wang Chung, “Dance Hall Days”<br>•    Van Morrison, “Brown Eyed Girl”<br>•    Joan Jett, “Crimson And Clover”<br>•    Daryl Hall & John Oates, “Maneater”<br>•    Def Leppard, “Love Bites”<br>•    Little River Band, “Lonesome Loser”<br>•    Rod Stewart, “Do Ya Think I’m Sexy?”<br>•    Styx, “Mr. Roboto”<br>•    Christine McVie, “Got A Hold On Me”<br>•    Creed, “Higher”<br>•    Earth Wind & Fire & Emotions, “Boogie Wonderland”<br>•    Van Halen, “Jump”<br><br> </div> <div class="clear_left"></div> </div> <div class="sub_container"> <h3>About the Writer</h3> <p> <a href="/web/20110525221909/http://www.radio-info.com/about/our-writers/sean-ross" class="no_print"><img alt="Display" height="70" src="https://web.archive.org/web/20110525221909im_/http://s3.amazonaws.com/radio-info/author/images/3/display.jpg" width="70"/></a> Sean Ross, one of the radio and music industry’s most widely respected writers and programming analysts, is the author of the newsletter <b>Ross On Radio</b>, an extension of his long-running column of the same name. </p> <div class="footer"> <a class="email_icon icon" href="https://web.archive.org/web/20110525221909/mailto:RossonRadio@radio-info.com">Email Sean</a> <a href="https://web.archive.org/web/20110525221909/http://twitter.com/rossonradio" class="twitter_icon icon new_window">Follow Sean</a> </div> </div> <div class="sub_container" id="comments_area"> <h3>Comments</h3> <div class="comment_icon icon"> <span>0</span> Comments So Far </div> <p id="join_discussion"> Wanna join the discussion? </p> <p id="join_instructions"> You must <a href="#login_div" rel="prettyPhoto">login</a> or <a href="/web/20110525221909/http://www.radio-info.com/register">register</a> in order to post comments. </p> </div> </div> </div> <div id="innerpage_sidebar"> <div id="most_popular"> <h3 class="bottom_bordered">Most Popular</h3> <ol class="fancy_numbers"> <li> <a href="/web/20110525221909/http://www.radio-info.com/new-media/connected/the-state-of-social-networking" alt="The State of Social Networking " class="eventTracker track_MostPopular_click label_2377-the-state-of-social-networking" title="The State of Social Networking ">The State of Social Networking </a> </li> <li> <a href="/web/20110525221909/http://www.radio-info.com/programming/country/wbtu-fort-wayne-stages-stunt-to-find-the-9" alt="WBTU Fort Wayne Stages Stunt To 'Find The 9'" class="eventTracker track_MostPopular_click label_2359-wbtu-fort-wayne-stages-stunt-to-find-the-9" title="WBTU Fort Wayne Stages Stunt To 'Find The 9'">WBTU Fort Wayne Stages Stunt To 'Find The 9'</a> </li> <li> <a href="/web/20110525221909/http://www.radio-info.com/programming/country/long-islands-my-country-961-finally-unveiled" alt="Long Island’s ‘My Country 96.1’ Finally Unveiled " class="eventTracker track_MostPopular_click label_2184-long-islands-my-country-961-finally-unveiled" title="Long Island’s ‘My Country 96.1’ Finally Unveiled ">Long Island’s ‘My Country 96.1’ Finally Unveiled </a> </li> <li> <a href="/web/20110525221909/http://www.radio-info.com/programming/newstalksports/pd-meet-your-audience-audience-meet-the-pd" alt="PD, Meet Your Audience. 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