3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer)

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20th to 18th December","author":[{"@type":"Person","name":"Madhurima Bhatia","jobTitle":"Media Relations and Content lead"}],"publisher":{"@type":"Organization","name":"www.ipsos.com","logo":{"@type":"ImageObject","url":"http:\/\/web.archive.org\/web\/20230122220816\/https:\/\/www.ipsos.com\/themes\/custom\/ipsos\/html\/images\/logo.png"}}}</script> <div class="full-width"> <header> <h1><span>3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer)</span> </h1> <div class="two-cols first-small"> <div class="col"> <div class="business-area-term"> <a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Culture"> Culture </a> </div> </div> <div class="col"> <p>3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar; FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December</p> </div> </div> <div class="block-date-terms"> <time datetime="2022-11-20" data-format="j F Y">20 November 2022</time> <ul> <li><a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Sports">Sports</a></li> <li><a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Global%20Advisor">Global Advisor</a></li> <li><a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=INDIAN%20CONSUMER%20MARKET">INDIAN CONSUMER MARKET</a></li> <li><a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Customer%20Insights">Customer Insights</a></li> <li><a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Consumer%20Behaviour">Consumer Behaviour</a></li> </ul> </div> </header> <div class="content-pic"> <img loading="lazy" src="/web/20230122220816im_/https://www.ipsos.com/sites/default/files/styles/main_image_960x385/public/ct/news_and_polls/2022-11/FIFA%20World%20Cup%202022.png?itok=zj_SyA1G" width="768" 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The respondents claimed to be avid followers of soccer/ football and had heard of the FIFA World Cup.</span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE"> <b> </b></span></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">The markets most enthusiastic about watching the FIFA games were<b> Indonesia (80%), Argentina (79%), Peru (78%), Brazil (77%), </b>and <b>Colombia (72%). </b></span></span></span></p> <p style="text-align:justify"> </p> <p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><i><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">"While India has never been a qualifier/ qualifying team at the FIFA World Cup tournament, the event per se is a major draw among urban Indians – especially among those aware of FIFA and following the game of soccer - given the sheer experience of watching top soccer teams and their iconic world class players slugging it out. The global event has a lot of stickiness among soccer enthusiasts. And a great opportunity for brands to connect with their key target groups,“ says <b>Amit Adarkar, CEO, Ipsos India. </b></span></i></span></span></p> <p> </p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><b><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">Watching where? </span></b></span></span></p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">Football enthusiasts in India say they will be watching the FIFA World Cup 2022 matches on multiple screens: <b>45% on TV, 42% on internet and 38% on any mobile device</b>. Interestingly, global football fans too displayed similar preferences of gizmos in the same pecking order: <b>41% will watch on TV, 20% on internet and 15% on the mobile device. </b> </span></span></span></p> <p> </p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><b><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">Behavior during FIFA World Cup 2022 </span></b><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">(among those who are aware of FIFA and intend watching the matches). </span></span></span></p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">85% urban Indians said they intend watching the games with their family and friends; 81% urban Indians said they will watch the games with their work colleagues; 74% football enthusiasts in urban India said they will have a good luck charm kept during the games and 68% football enthusiasts polled in India said they will buy world cup themed products etc. </span></span></span></p> <p> </p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December, which team is likely to win the trophy and which team will emerge the runner‘s up? </span></span></span></p> <p style="margin-left:24px"> </p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><b><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">Winner & Runner’s Up </span></b></span></span></p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">The views were quite divided among global citizens, across the 34 markets polled. <u>For the <b>winner spot</b>, the predictions in the pecking order named the teams of <b>Brazil (21%), Germany (13%), Argentina (10%), France (10%), Spain (7%), England (6%),</b> among others</u>. For the <b>runner’s up </b>title, the teams expected to win included <b>Germany (13%), Brazil (13%), France (11%), Argentina (8%), England (8%) etc. </b></span></span></span></p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><i><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">"The usual suspects are the front runners for the winner and the runner’s up spot. And it is hard to predict the outcome at this juncture, as the views were divided among football enthusiasts,“ added <b>Adarkar</b>. <b> </b></span></i></span></span></p> <p> </p> <p><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><b><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">Sport of Football</span></b></span></span></p> <p> </p> <p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Arial,sans-serif"><span lang="DE" style="font-family:"Calibri",sans-serif" xml:lang="DE">At least 6 in 10 urban Indians polled (60%) claimed to be enthusiastic followers of soccer/ football.<b> </b>While, almost 4 in 10 global citizens (39%) claimed to be following soccer. Markets that claimed to follow the sport of soccer/ football most, included, <b>Indonesia (69%), Saudi Arabia (67%) and United Arab Emirates (65%)</b>. Globally, India emerged 4th among 34 markets covered in the survey, in its enthusiasm towards the sport of football/ soccer. The markets <u>following soccer least</u> were <b>Japan (14%), Canada (15%), Hungary (18%)</b> and the <b>US (19%).</b> </span></span></span></p> </div> <div class="block-download-center"> </div> </div> <div class="col"> <div class="block-authors"> <h3>The author(s)</h3> <span class="mobile-btn"></span> <div class="wrapper"> <ul class="authors-list"> <li class=""> <span class="name"> Madhurima Bhatia </span> <span class="position">Media Relations and Content lead</span> </li> </ul> </div> </div> </div> </div> </section> </div> <section class="block-contact content-wider"> <div class="content"> <div id="contact_form_ajax" data-field="field_business_contact" data-type="node" data-id="972671"></div> </div> </section> <section class="block-publications-list additional-styling"> <h2 class="title"> <a href="/web/20230122220816/https://www.ipsos.com/en-in/search?search=Culture"> More insights about Culture </a> </h2> <ul class="list"> <li> <div class="list-item"> <a href="/web/20230122220816/https://www.ipsos.com/en-in/unemployment-top-worry-urban-indians-november-ipsos-what-worries-world-global-survey"> <h3>Unemployment top worry of urban Indians in November - 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3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) | Ipsos