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</p></p></div></li><li class='mega-menu-item mega-menu-item-type-widget widget_recent_entries mega-menu-columns-2-of-6 mega-menu-item-recent-posts-2' id='mega-menu-item-recent-posts-2'> <h4 class="mega-block-title">Recent Posts</h4> <ul> <li> <a href="https://www.haptic.ro/european-commission-greenlights-e578-million-aid-for-romanian-energy-intensive-firms/">European Commission Greenlights €578 Million Aid for Romanian Energy-Intensive Firms</a> </li> <li> <a href="https://www.haptic.ro/next-gen-haptic-patch-enhancing-touch-sensation-through-innovation/">Next-Gen Haptic Patch: Enhancing Touch Sensation Through Innovation</a> </li> <li> <a href="https://www.haptic.ro/plasma-coated-paper-a-sustainable-alternative-to-plastic-packaging/">Plasma-Coated Paper: A Sustainable Alternative to Plastic Packaging</a> </li> <li> <a href="https://www.haptic.ro/cisolar-greenbattery-2024-transforming-clean-energy-landscapes-in-southeast-europe/">CISOLAR & GREENBATTERY 2024: Transforming Clean Energy Landscapes in Southeast Europe</a> </li> <li> <a href="https://www.haptic.ro/eu-invests-e4-8-billion-of-emissions-trading-revenues-in-innovative-net-zero-projects/">EU invests €4.8 billion of emissions trading revenues in innovative net-zero projects</a> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-megamenu mega-has-icon mega-icon-left mega-menu-item-17' id='mega-menu-item-17'><a class="dashicons-admin-generic mega-menu-link" href="https://www.haptic.ro/technology/" aria-expanded="false" tabindex="0">Technology<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-columns-1-of-6 mega-menu-item-5946' id='mega-menu-item-5946'><a class="dashicons-tablet mega-menu-link" 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tag-customer-value tag-data-driven-decision-making tag-ecosystem-thinking tag-innovation tag-intellectual-property tag-market-dynamics tag-market-strategy tag-monetization tag-operational-efficiency tag-pricing-models tag-product-development tag-rd-alignment tag-recurring-revenue tag-revenue-streams tag-strategic-consulting tag-subscription-model tag-sustainable-profitability tag-technology-transfer tag-value-capture" itemtype="http://schema.org/BlogPosting" itemtype="http://schema.org/BlogPosting"> <div class="post-img-wrap"><a href="https://www.haptic.ro/why-businesses-struggle-to-capture-value-from-innovation/" title="Why Businesses Struggle to Capture Value from Innovation" ><img width="250" height="250" src="https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-250x250.jpg" class="attachment-zerif-post-thumbnail size-zerif-post-thumbnail wp-post-image" alt="" loading="lazy" srcset="https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-250x250.jpg 250w, https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-300x300.jpg 300w, https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-150x150.jpg 150w, https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-174x174.jpg 174w, https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION-100x100.jpg 100w, https://www.haptic.ro/wp-content/uploads/2024/10/HAPTIC-BUSINESS-INNOVATION.jpg 450w" sizes="(max-width: 250px) 100vw, 250px" /></a></div><div class="listpost-content-wrap"> <div class="list-post-top"> <header class="entry-header"> <h1 class="entry-title"><a href="https://www.haptic.ro/why-businesses-struggle-to-capture-value-from-innovation/" rel="bookmark">Why Businesses Struggle to Capture Value from Innovation</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://www.haptic.ro/why-businesses-struggle-to-capture-value-from-innovation/" rel="bookmark"><time class="entry-date published" datetime="2024-10-20T18:09:20+00:00">Sunday October 20th, 2024</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://www.haptic.ro/author/d-chirtes/">Haptic</a></span></span> </div> </header> <div class="entry-content"><p>Innovation is widely recognized as a critical driver of business success in today’s competitive landscape. Companies invest significant resources into research and development, creating products and services that address evolving customer needs and leverage the latest technologies. Yet, despite their focus on innovation, many businesses struggle to fully capture the value of their efforts. 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