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href="http://web.archive.org/web/20090827133557/http://support.technorati.com/support/siteguide/channels"><img src="http://web.archive.org/web/20090827133557im_/http://scm-l3.technorati.com/x/static/images/icons/info.png?1217125054" width="14" height="14" alt="Info"/></a> </h1> <a class="feed" href="http://web.archive.org/web/20090827133557/http://feeds.technorati.com/business/advertising/">Subscribe</a> <div id="main"> <ul id="tabs"> <li class="active"><span>Headlines</span></li> <li><a href="/web/20090827133557/http://technorati.com/business/advertising?source=all&page=1"> Rising Posts and Stories </a></li> </ul> <div id="top-stories"> <div class="blog "> <h2> <a class="title" href="/web/20090827133557/http://technorati.com/business/advertising?source=posts&sort=buzz&page=1">Rising blog posts by attention</a> <a class="more" href="/web/20090827133557/http://technorati.com/business/advertising?source=posts&page=1"> View All » </a> </h2> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/v57NdqTrZnICE7KWH9rucMPP6F%2BzNO4YuRhiLZkCXNU%3D"> Chase Bank Targets WaMu Overdrafters in Google Search Ads </a></h3> <div class="entry-content"> <p>Someone's getting creative on Chase's search-engine marketing team. Look at the ad they placed on the RSS feed of a recent Payments News article (see first screenshot below, note 1). Using Google AdSense, the bank cleverly placed an ad against a story about Wells Fargo's same-day bill pay service. …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T18:22:27-07:00"> 6 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/blogs/netbanker.com">NetBanker</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/netbanker.com?reactions" title="View blog reactions">Authority: 56</a> </div> <div class="discussion"> <h4>Attention [1]:</h4> <ul> <li class="first-child"> <a href="/web/20090827133557/http://technorati.com/posts/v57NdqTrZnICE7KWH9rucMPP6F%2BzNO4YuRhiLZkCXNU%3D?sub=uCm1XidrldJx1ewjUwdslESakchYrrmcutcDrUTanS4%3D">Payments News - from Glenbrook Partners</a> </li> </ul> </div> </div> <div class="news"> <h2> <a class="title" href="/web/20090827133557/http://technorati.com/business/advertising?source=news&sort=buzz&page=1">Rising news stories by attention</a> <a class="more" href="/web/20090827133557/http://technorati.com/business/advertising?source=news&page=1"> View All » </a> </h2> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/articles/zaLuT0B2zGmNWQZAWdMg8TAv1mip5UzZXT937BchU30%3D">Top 10 Health-Care Reform Fight Ads</a></h3> <div class="entry-content"> <p>From the left and the right, our television screens are saturated with arguments for and against President Obama's health-care reform effort. Here's a check up on the summer's hottest, and most jarring, health-care reform commercials…</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T02:07:57-07:00"> 7 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/publications/www.time.com%2Ftime%2F">Time</a> </div> </div> </div> <div class="ad inline"> <div id="adsense-text" class="module"> <script language="javascript"> zoneIdentifier="CB041998F5ED4C06"; var varCheckURL = (("https:" == document.location.protocol) ? "https://" : "http://"); document.write(unescape("%3Cscript src='" + varCheckURL + "adcode.technoratimedia.com/bootstrap/tti.js' type='text/javascript'%3E%3C/script%3E")); </script> </div> </div> <div id="stories"> <div class="first column"> <div class="blog"> <ul> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/F6iGQgxGWLDuhveIXlXEwjcggTOM8YHE8CzQbyZ5NJ4%3D"> Global Shorts Update: Salesforce.com Sees 14% Decline </a></h3> <div class="entry-content"> <p>Jessica Johnson submits: The DESLI Global 50 which tracks the change in short interest for the 50 largest global companies was almost unchanged Wednesday. However, the U.K. jumped another 13%. AP Moller Maersk has seen its short base decline over the past three months to 1.7%, a fall of 40%. …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T15:27:04-07:00"> 6 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/blogs/seekingalpha.com">SeekingAlpha.com: Home Page</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/seekingalpha.com?reactions" title="View blog reactions">Authority: 2,151</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/DrMGmscVcYtEy36ITOXjDtFh8W_rL9yEnWpJrNBoZU8%3D"> Smaller Ads Work Better Online </a></h3> <div class="entry-content"> <p>In a study released today by advertising research firm Dynamic Logic, research shows that bigger isn’t always better in online advertising . In fact, page-framing ads, like leaderboards and skyscrapers, were less effective than “half banners” (234 x 60) and rectangles (180 x 150). …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T13:58:39-07:00"> 6 days ago</abbr> by <a href="/web/20090827133557/http://technorati.com/people/technorati/andybeal">andybeal</a> in <a href="/web/20090827133557/http://technorati.com/blogs/www.marketingpilgrim.com">Andy Beal's Marketing Pilgrim</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/www.marketingpilgrim.com?reactions" title="View blog reactions">Authority: 774</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/rhaKHPmGIM3W97iG0kEvbOBODpj2noUSql%2B1A9TOhCQ%3D"> GamesCom ads around Cologne </a></h3> <div class="entry-content"> <p>GamesCom advertisements are everywhere in Cologne at the moment. Not only that, but it seems like the electronics retailers are taking advantage of the demographic currently in town. With 200,000+ attendees expected during the five-day event and GamesCom being open to the public (unlike E3 and GDC), it's really no surprise. …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T02:00:00-07:00"> 7 days ago</abbr> by <a href="/web/20090827133557/http://technorati.com/people/technorati/WeblogsInc">WeblogsInc</a> in <a href="/web/20090827133557/http://technorati.com/blogs/www.joystiq.com">Joystiq</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/www.joystiq.com?reactions" title="View blog reactions">Authority: 3,276</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/NjYB75DjLCjHXHvvn5pUdFl2bTHWjhWL5pOncwPkjsQ%3D"> Video Ads in Your Printed Magazine </a></h3> <div class="entry-content"> <p>In a move that can be considered either brilliant or desperate at the same time, readers of Entertainment Weekly magazine (you know the one that has paper and that ink stuff ) will get an actual video ad in their magazine. This isn’t the Daily Prophet that Harry Potter and his ilk read but it is something that at least makes you take notice. …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T04:42:58-07:00"> 7 days ago</abbr> by <a href="/web/20090827133557/http://technorati.com/people/technorati/andybeal">andybeal</a> in <a href="/web/20090827133557/http://technorati.com/blogs/www.marketingpilgrim.com">Andy Beal's Marketing Pilgrim</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/www.marketingpilgrim.com?reactions" title="View blog reactions">Authority: 774</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/fjn60CHIjRQuwiEnM_eSkcNaYuxespn4ThqSEf9GFqQ%3D"> Sanyo announces new additions to the home-use virus washer lineup </a></h3> <div class="entry-content"> <p>Sanyo will launch a total of eight new products this fiscal year, including new additions to the home-use ‘virus washer’ lineup, namely, a large-capacity humidifier and two humidifying ceramic fan heaters with LCD displays. …</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-20T02:06:34-07:00"> 7 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/blogs/www.fareastgizmos.com">Fareastgizmos.com</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/www.fareastgizmos.com?reactions" title="View blog reactions">Authority: 176</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/posts/cVrHGS5HWlUpy14M1%2Bfry_n8PGMEKF9LhAieapawbsE%3D"> One Life: Couch </a></h3> <div class="entry-content"> <p>Each time you sleep with someone, you also sleep with his past. 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Advertising Agency: Bleublancrouge, Montréal, Canada Creative Director: Dominique Trudeau Art Director: Sébastien Deland Copywriter: Guillaume Blanchet Photographer: Alain Desjean Published: June 2009…</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-19T22:49:42-07:00"> 7 days ago</abbr> by <a href="/web/20090827133557/http://technorati.com/people/technorati/iraszl">iraszl</a> in <a href="/web/20090827133557/http://technorati.com/blogs/adsoftheworld.com">Ads of the World: Creative Advertising Archive & Community</a> · <a class="links" href="/web/20090827133557/http://technorati.com/blogs/adsoftheworld.com?reactions" title="View blog reactions">Authority: 1,158</a> </div> </li> </ul> </div> </div> <div class="second column"> <div class="news"> <ul> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/articles/tZqq8ut_lxsM8lADlspbXtoGBJOWTgsJc8XIG6mOEJU%3D">Measuring Success -- How Deep Do You Go?</a></h3> <div class="entry-content"> <p>How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. ...…</p> </div> <div class="meta"> <abbr class="updated" title="2009-08-19T22:42:47-07:00"> 7 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/publications/searchenginewatch.com">http://searchenginewatch.com</a> </div> </li> <li> <h3 class="entry-title"><a href="/web/20090827133557/http://technorati.com/articles/00fWdDF1HucdJ0BMNt1cS%2BlUdmbuxCjKnHCl8_jDhfM%3D">Consumers devour nutrient-spiked food, drinks</a></h3> <div class="meta"> <abbr class="updated" title="2009-08-20T05:27:53-07:00"> 7 days ago</abbr> in <a href="/web/20090827133557/http://technorati.com/publications/msn.com">MSN</a> </div> </li> <li id="sodahead"> <iframe src="http://web.archive.org/web/20090827133557if_/http://partnerpolls.sodahead.com/technorati/money" width="300" height="200" scrolling="no" frameborder="0" border="0" style="overflow:hidden"></iframe> 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