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href='https://www.trendhunter.com/pattern/redirection'><i class='flaticon-patterns-minisite-icon-redirection'></i></a><a title='Divergence' data-cat='pattern/divergence' class='thh__catLink--icon thh__catLink' href='https://www.trendhunter.com/pattern/divergence'><i class='flaticon-patterns-minisite-icon-divergence'></i></a><a title='AI' data-cat='pro/category/artificial-intelligence' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/artificial-intelligence'>AI</a><a title='Tech' data-cat='pro/category/technology-trends-and-gadgets' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/technology-trends-and-gadgets'>Tech</a><a title='Culture' data-cat='pro/category/pop-culture-and-internet-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends'>Culture</a><a title='Design' data-cat='pro/category/modern-art-and-design-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/modern-art-and-design-trends'>Design</a><a title='Ads' data-cat='pro/category/marketing-strategy' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/marketing-strategy'>Ads</a><a title='Business' data-cat='pro/category/business-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/business-trends'>Business</a><a title='Eco' data-cat='pro/category/environmental-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/environmental-trends'>Eco</a><a title='Good' data-cat='pro/category/social-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/social-trends'>Good</a><a title='Life' data-cat='pro/category/lifestyle-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/lifestyle-trends'>Life</a><a title='Luxury' data-cat='pro/category/luxury-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/luxury-trends'>Luxury</a><a title='Fashion' data-cat='pro/category/style-and-fashion-trends' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/style-and-fashion-trends'>Fashion</a><a title='Bizarre' data-cat='pro/category/unique-and-bizarre' class=' thh__catLink' href='https://www.trendhunter.com/pro/category/unique-and-bizarre'>Bizarre</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tpt th__pt' > <div class='th__container'> <a class='tpt__subscribe' href='/trendreports'>SAMPLE CONSUMER INSIGHTS - Subscribe to access 10,713 more</a> <h1 class='tpt__h1'>Anonymous Support</h1> <div class='tpt__inner'> <article class='tpt__left'> <div class='tpt__cont'> <div class='tha__tlSquares'><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523203/523203_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524182/524182_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524178/524178_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524181/524181_1_230c.jpeg'/> </div></div> <h2 class='tpt__h2'>Online mental health platforms enable anonymous peer-to-peer support structures</h2> <div class='tpt__body'><b>Trend - </b>Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.<br /> <br /> <b>Insight - </b>Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.</div> <div class='tpt__wq'><span class='tpt__wqLbl'>Workshop Question</span> - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?</div> <div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gen Z-focused Mental Health Apps - </b>The rise of mental health challenges among Gen Z, combined with their affinity for online services, has led to the development of social apps that prioritize mental health and community support.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Addictive Algorithm-free Platforms - </b>The demand for platforms that avoid addictive algorithms and prioritize meaningful interactions has created opportunities for social apps like RTRO, which aims to provide users with a space for genuine connections.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. AI-driven Direct Messaging - </b>Integrating AI technology, such as ChatGPT, into direct messaging formats has revolutionized user interactions, allowing for personalized experiences and helpful recommendations within social networking apps like RTRO.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Technology - </b>The development of online mental health platforms offers disruptive innovation opportunities for healthcare providers and tech companies to address the unique mental health needs of younger consumers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media and Networking - </b>The demand for addictive algorithm-free platforms has created new opportunities for social media and networking companies to cater to users seeking more meaningful and authentic connections.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Artificial Intelligence - </b>The integration of AI-driven features, like ChatGPT, presents disruptive innovation opportunities for companies in the artificial intelligence industry to enhance user experiences within social networking apps and other platforms.</div> </div></div> </div></div> <div class='tpt__data'> <div class='tpt__demos'><div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>6.8</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pattern--active pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pattern--active pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/experience' title='Experience' class='mt mt__experience pngFix' ></a><a href='/megatrend/authenticity' title='Authenticity' class='mt mt__authenticity pngFix' ></a><a href='/megatrend/many-to-many' title='Many to Many' class='mt mt__many-to-many pngFix' ></a></div> </div> </div></div> <div class='tpt__stats'> <div class='tpt__statsLeft'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>4 Featured, 24 Examples:</div> <div class='tpt__statsVal'>18,130 Total Clicks</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Date Range:</div> <div class='tpt__statsVal'>Jan 24 — Jan 24</div> </div> </div> <div class='tpt__statsRight'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Trending:</div> <div class='tpt__statsVal'>This Year and Warm</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Consumer Insight Topics:</div> <div class='tpt__statsVal'><a class='tpt__cat' href='/pro/category/pop-culture-and-internet-trends'>Pop Culture</a><a class='tpt__cat' href='/pro/category/lifestyle-trends'>Lifestyle</a><a class='tpt__cat' href='/pro/category/cool-websites-and-internet-culture'>Internet</a><a class='tpt__cat' href='/pro/category/health-and-fitness-trends'>Health</a><a class='tpt__cat' href='/pro/category/life-and-hobbies'>Life</a><a class='tpt__cat' href='/pro/category/social-trends'>Social Good</a><a class='tpt__cat' href='/pro/category/youth-trends'>Youth</a><a class='tpt__cat' href='/pro/category/life-stages'>Life-Stages</a></div> </div> </div> </div> </div> <div class='tpt__iframeCont'> <iframe class='tpt__iframe' src='/ci-bubble.svg?ci=524193&scale=0.8'></iframe> </div> </div> </article> <div class='tpt__right'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class='tpt__pl'><h4 class='tpt__h4'>Consumer Insights</h4><a href='/protrends/treatment-gummies' class='tpt__ciLink '>Treatment Gummies</a><a href='/protrends/anonymous-support' class='tpt__ciLink tpt__ciLink--selected'>Anonymous Support</a><a href='/protrends/adhd-support' class='tpt__ciLink '>ADHD Support</a><a href='/protrends/simplified-computer' class='tpt__ciLink '>Simplified Computer</a><a href='/protrends/imperfect-produce' class='tpt__ciLink '>Imperfect Produce 2.0</a><a href='/protrends/edible-retinol' class='tpt__ciLink '>Edible Retinol</a><a href='/protrends/immersive-lighting' class='tpt__ciLink '>Immersive Lighting</a><a href='/protrends/iced-brew' class='tpt__ciLink '>Iced Brew</a><a href='/protrends/probiotic-chip' class='tpt__ciLink '>Probiotic Chip</a><a href='/protrends/transparent-display' class='tpt__ciLink '>Transparent Display</a><a href='/protrends/ai-audio' class='tpt__ciLink '>AI Audio</a><a href='/protrends/protected-display' class='tpt__ciLink '>Protected Display</a><a href='/protrends/building-assurance' class='tpt__ciLink '>Building Assurance</a><a href='/protrends/ai-intro' class='tpt__ciLink '>AI Intro</a><a href='/protrends/ai-transcription' class='tpt__ciLink '>AI Transcription</a><a href='/protrends/boosted-payment' class='tpt__ciLink '>Boosted Payment</a><a href='/protrends/portable-productivity' class='tpt__ciLink '>Portable Productivity</a><a href='/protrends/portable-ssd1' class='tpt__ciLink '>Portable SSD</a><a href='/protrends/mechanical-phone' class='tpt__ciLink '>Mechanical Phone</a><a href='/protrends/stream-controller' class='tpt__ciLink '>Stream Controller</a><a href='/protrends/ai-sorting' class='tpt__ciLink '>AI Sorting</a><a href='/protrends/hybrid-ebike1' class='tpt__ciLink '>Hybrid eBike</a><a href='/protrends/ai-greeting' class='tpt__ciLink '>AI Greeting</a><a href='/protrends/vegan-collab' class='tpt__ciLink '>Vegan Collab</a><a href='/protrends/local-hospitality' class='tpt__ciLink '>Local Hospitality</a></div> </div> </div> <div class='tpt__relCont'> <h3 class='tpt__h3'>Featured Examples</h3> <div class='tpt__rel'><a data-is='230c' data-id='523203' data-pc='1' href='/trends/rtro-1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Gen Z-Centered Health Apps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523203/523203_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Gen Z-Centered Health Apps</div> <div class='thar__title2'>RTRO Lauches with ChatGPT with a Focus on Mental Health</div><div class='thar__summary'> RTRO, a new social app designed by marketing firm TH Experiential, targets Gen Z users with an emphasis on mental health and community building. Distinct from other social media platforms, RTRO... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:75%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:25%'></div> </div> </a><a data-is='230c' data-id='524182' data-pc='1' href='/trends/side-by-side1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Online Mental Health Communities' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524182/524182_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Online Mental Health Communities</div> <div class='thar__title2'>'Side by Side' Offers Online Anonymous Connections for Health</div><div class='thar__summary'> ‘Side by Side’ is an online peer support community that offers a safe and anonymous space for people to talk about their mental health and connect with others who understand what they... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:74%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:26%'></div> </div> </a><a data-is='230c' data-id='524178' data-pc='1' href='/trends/togetherall' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Peer-Connected Support Platforms' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524178/524178_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Peer-Connected Support Platforms</div> <div class='thar__title2'>'Togetherall' Offers a Safe Online Community for Mutual Support</div><div class='thar__summary'> Togetherall is a peer-to-peer online community that offers mental health support to individuals aged 16 and above. It is moderated 24/7 by trained professionals who ensure the safety and anonymity... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:66%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:34%'></div> </div> </a><a data-is='230c' data-id='524181' data-pc='1' href='/trends/circles' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Connection-Focused Health Apps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/524/524181/524181_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Connection-Focused Health Apps</div> <div class='thar__title2'>'Circles' Safely Connects People Struggling with Mental Health</div><div class='thar__summary'> Circles is an online platform that connects people who are going through similar life challenges, such as grief, divorce, chronic illness, or sobriety, with each other and with professional guides... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:58%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:42%'></div> </div> </a></div> </div> <div class='tpt__reports'> <h3 class='tpt__h3'>Related Trend Reports & Custom Market Research</h3> <div class='tpt__reportsInner'><a class='tpt__treport' href='https://www.trendreports.com/research/office-networking-trend-report'> <img class='thai' alt='Office Networking Trend Report and Office Networking Market Research' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' width=200 height=150 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