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With a little configuration, Events can go further and tell you what users do while they are there.</p> <p>For example, 100 people may visit your homepage for 20 minutes, but you won鈥檛 necessarily know what they were doing at that time. Did they simply walk away from the screen and grab a coffee? Or did they spend time watching a promotional video, which led to them starting to add their details to a newsletter subscription form which they couldn鈥檛 complete due to an error?</p> <p>Every website is unique, so the specific events that you want to track and the method will often vary. However, there are common website elements that make sense to track with events. You can find a selection of the most popular use cases, and the types of questions they can answer below.</p> </div> </div> <div class="row buttons"> <div class="col-lg-3 col-sm-10"> <button class="video_button" onclick="window.playMatomoVideo('training_analytics_tracking_events');"> <i class="fas fa-play"></i> Training video </button> </div> </div> <hr> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-12 topic_container"><div class="subcategory"><h2 class="sub-link-title">Getting started</h2><a class="sub-links" style="font-weight: bold" href="https://matomo.org/faq/reports/common-event-tracking-use-cases/"><i class="fa fa-star"></i> Common Event Tracking Use Cases</a><a class="sub-links" href="https://matomo.org/faq/reports/the-anatomy-of-an-event/">The anatomy of an event, example events and best practises</a><a class="sub-links" href="https://matomo.org/faq/reports/when-not-to-use-events-and-what-to-use-instead-of-events/">When not to use Events, and what to use instead</a></div></div><div class="col-lg-6 col-md-6 col-sm-12 topic_container"><div class="subcategory"><h2 class="sub-link-title">Track events</h2><a class="sub-links" style="font-weight: bold" href="https://matomo.org/faq/reports/implement-event-tracking-with-matomo/"><i class="fa fa-star"></i> Implement event tracking with Matomo</a><a class="sub-links" href="https://matomo.org/faq/track-events-in-matomo-using-existing-gtm-datalayer-events-and-variables/">Track Events in Matomo Using Existing GTM dataLayer Events and Variables</a></div></div><div class="col-lg-6 col-md-6 col-sm-12 topic_container"><div class="subcategory"><h2 class="sub-link-title">Analyse events</h2><a class="sub-links" style="font-weight: bold" href="https://matomo.org/faq/reports/get-insights-and-improve-your-site-with-events-report/"><i class="fa fa-star"></i> Get insights and improve your site with Events report</a></div></div> </div> <script> var post_id = 53490; </script> </article> </main> </div> </div> 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