CINXE.COM

<!DOCTYPE HTML> <html lang="en-gb" dir="ltr" data-config='{"twitter":0,"plusone":0,"facebook":0,"style":"bakrosh"}'> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <base href="https://www.yementourism.com/about-us/who-we-are" /> <meta name="author" content="donia" /> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <meta name="generator" content="Joomla! - Open Source Content Management" /> <title>Yemen Tourism Promotion Board - Who we are?</title> <link href="https://www.yementourism.com/ar/about-us-2/who-we-are" rel="alternate" hreflang="ar-AA" /> <link href="https://www.yementourism.com/about-us/who-we-are" rel="alternate" hreflang="en-GB" /> <link href="/templates/yoo_master2/favicon.ico" rel="shortcut icon" type="image/vnd.microsoft.icon" /> <link href="/media/mod_languages/css/template.css?bd0b971fcb02417f8ae7b0796b45b773" rel="stylesheet" type="text/css" /> <link href="/media/jui/css/chosen.css?bd0b971fcb02417f8ae7b0796b45b773" rel="stylesheet" type="text/css" /> <style type="text/css"> #phnav.navbar-default{background: rgba(80, 80, 80, 0.9) none repeat scroll 0 0;} </style> <script src="/media/jui/js/jquery.min.js?bd0b971fcb02417f8ae7b0796b45b773" type="text/javascript"></script> <script src="/media/jui/js/jquery-noconflict.js?bd0b971fcb02417f8ae7b0796b45b773" type="text/javascript"></script> <script src="/media/jui/js/jquery-migrate.min.js?bd0b971fcb02417f8ae7b0796b45b773" type="text/javascript"></script> <script src="/media/jui/js/bootstrap.min.js?bd0b971fcb02417f8ae7b0796b45b773" type="text/javascript"></script> <script src="/media/jui/js/chosen.jquery.min.js?bd0b971fcb02417f8ae7b0796b45b773" type="text/javascript"></script> <script type="text/javascript"> jQuery(function ($) { initChosen(); $("body").on("subform-row-add", initChosen); function initChosen(event, container) { container = container || document; $(container).find(".advancedSelect").chosen({"disable_search_threshold":10,"search_contains":true,"allow_single_deselect":true,"placeholder_text_multiple":"Type or select some options","placeholder_text_single":"Select an option","no_results_text":"No results match"}); } }); </script> <link href="https://www.yementourism.com/about-us/who-we-are" rel="alternate" hreflang="x-default" /> <link rel="apple-touch-icon-precomposed" href="/templates/yoo_master2/apple_touch_icon.png"> <link rel="stylesheet" href="/templates/yoo_master2/styles/bakrosh/css/bootstrap.css"> <link rel="stylesheet" href="/templates/yoo_master2/styles/bakrosh/css/theme.css"> <link rel="stylesheet" href="/templates/yoo_master2/css/custom.css"> <script src="/templates/yoo_master2/warp/vendor/uikit/js/uikit.js"></script> <script src="/templates/yoo_master2/warp/vendor/uikit/js/components/autocomplete.js"></script> <script src="/templates/yoo_master2/warp/vendor/uikit/js/components/search.js"></script> <script src="/templates/yoo_master2/warp/vendor/uikit/js/components/tooltip.js"></script> <script src="/templates/yoo_master2/warp/js/social.js"></script> <script src="/templates/yoo_master2/js/theme.js"></script>  </head> <body class="tm-isblog"> <div class="phoca-nav-top"></div> <div class="navbar navbar-default" id="phnav" role="navigation" > <div class="container"> <div class="tm-headerbar uk-clearfixx uk-hidden-small"> <a class="tm-logo" href="https://www.yementourism.com"> <div class="custom" > <img src="/images/yootheme/logo.png" alt="YTPB" width="270" height="70" /></div> </a> </div> <nav class="tm-navbar uk-navbar"> <ul class="uk-navbar-nav uk-hidden-small"> <li><a href="/">Home</a></li><li class="uk-parent" data-uk-dropdown="{'preventflip':'y'}" aria-haspopup="true" aria-expanded="false"><a href="/explore-yemen">Explore Yemen</a><div class="uk-dropdown uk-dropdown-navbar uk-dropdown-width-2"><div class="uk-grid uk-dropdown-grid"><div class="uk-width-1-2"><ul class="uk-nav uk-nav-navbar"><li><a href="/explore-yemen/echo-natural-tourism">Echo & Natural tourism</a></li><li><a href="/explore-yemen/historical-tourism">Historical tourism</a></li><li><a href="/explore-yemen/adventure-tourism">Adventure tourism</a></li></ul></div><div class="uk-width-1-2"><ul class="uk-nav uk-nav-navbar"><li><a href="/explore-yemen/spiritual-tourism">Spiritual tourism</a></li><li><a href="/explore-yemen/excursion">excursion</a></li></ul></div></div></div></li><li class="uk-parent" data-uk-dropdown="{'preventflip':'y'}" aria-haspopup="true" aria-expanded="false"><a href="/attractions">Attractions</a><div class="uk-dropdown uk-dropdown-navbar uk-dropdown-width-1"><div class="uk-grid uk-dropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar"><li><a href="/attractions/landmarks">Landmarks</a></li><li><a href="/attractions/unesco-sites">UNESCO sites</a></li></ul></div></div></div></li><li class="uk-parent" data-uk-dropdown="{'preventflip':'y'}" aria-haspopup="true" aria-expanded="false"><a href="#">Gallery</a> <div class="uk-dropdown uk-dropdown-navbar uk-dropdown-width-1"><div class="uk-grid uk-dropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar"><li><a href="/gallery/photos">Photos</a></li><li><a href="/gallery/videos">Videos</a></li></ul></div></div></div></li><li><a href="/yemen-at-glance">Yemen at Glance</a></li></ul> <a href="#offcanvas" class="uk-navbar-toggle uk-visible-small" data-uk-offcanvas></a> <div class="uk-navbar-flip"> <div class="uk-navbar-content uk-hidden-small"><div class="mod-languages"> <form name="lang" method="post" action="https://www.yementourism.com/about-us/who-we-are"> <select class="inputbox advancedSelect" onchange="document.location.replace(this.value);" > <option dir="rtl" value="/ar/about-us-2/who-we-are" > Arabic (اللغة العربية)</option> <option dir="ltr" value="/about-us/who-we-are" selected="selected"> English (UK)</option> </select> </form> </div> </div> </div> <div class="uk-navbar-content uk-navbar-center uk-visible-small"><a class="tm-logo-small" href="https://www.yementourism.com"> <div class="custom" > <img class="uk-responsive-height" src="/images/yootheme/logo_small.png" alt="YTPB" width="135" height="40" /></div> </a></div> </nav> </div> </div>  <div id="header-outer" class="header-outer"><div class="uk-width-1-1"> <div class=""><div style='height: 100px;'></div></div><div class=""> <div class="custom" > <div style="background-image: url('/images/yootheme/barbar.png'); background-size: contain; position: relative; top: -12px; height: 20px; width: 100%; margin-left: auto !important; margin-right: auto !important; background-color: rgba(255, 255, 255, 1); border-radius: 8px; padding: 1px !important; background-origin: content-box; background-repeat: repeat-x; background-position: 100% 0px; border: 2px wheat solid;"></div></div> </div></div> </div>  <div class="uk-container uk-container-center"> <div id="tm-middle" class="tm-middle uk-grid" data-uk-grid-match data-uk-grid-margin> <div class="tm-main uk-width-medium-1-1"> <main id="tm-content" class="tm-content"> <div id="system-message-container"> </div>  <div class="uk-grid"> <article class="uk-article" > <h1 class="uk-article-title"> About Yemen Tourism PromotionBoard (YTPB) </h1> <p><span style="font-family: arial,helvetica,sans-serif; font-size: 12pt; color: #ff0000;"><strong><em>About Yemen Tourism Promotion Board (YTPB):</em></strong></span></p> <p><br /><span style="font-family: arial,helvetica,sans-serif;"> European Commission study concluded that it is very important to create a tourism promotion board in Yemen, and recommended that the Board should include all tourism-related agencies in both public and private sectors, and to adopt the function of private sector employment system to evade the bureaucracy of the public sector.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;">On this basis Tourism Promotion Board has been established in 1999 AD, and its main task is the marketing and promotion of the Yemeni tourism product abroad, especially in key-foreign markets through the implementation of the following:</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Participation in regional and international tourism exhibitions:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">As a platform for foreign tourism companies gatherings, participation in international tourism exhibitions is considered as one of the most important ways of promoting tourism in Yemen.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;">During these exhibitions, local tourism companies will have the opportunity to meet their counterparts and make deals, on the other hand, YemenTourism Promotion Board will be able to promotion Yementhroughthe meetings with journalists and media professionals in TV, radio, newspapers... etc., as well as coordinating in programs production and articles writing for the anticipated situation of the country. And since the establishment of Yemen Tourism Promotion Board, it has participated annually in many international exhibitions including:</span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;">EMITT exhibition in Istanbul-Turkey</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">BIT exhibition in Milano - Italy</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">ITB exhibition in Berlin – Germany</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">ATM exhibition in Dubai – UAE</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">JATTAexhibition in Tokyo –Japan</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">WTM exhibition in London – UK</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">MITT exhibition in Russia - Mo</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">TopResa exhibition in Paris – France</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">BITE exhibition in Beijing – China</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">MATTA exhibition in kuala lumpur – Malaysia</span></li> <li><span style="font-family: arial,helvetica,sans-serif;">Fitur exhibition in Madrid – Spain</span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Advertising in the international TV space channels:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">To introduce the Yemeni tourism product worldwide and reach as much people as possible, YTPB has selected some of the best TV space channels in Arab and foreign countries to broadcast tourism promotion sites around Yemen, which included the channels of CNN, BBC, Al-Jazeera,Al-Arabiya, Atlas and some other French, Italian, Spanish and German channels.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Advertising in the international newspapers and magazines:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">As one of the main options YTPB publishes tourism ads in some of the most popular foreign newspapers and magazines to invite people to visit Yemen, among those newspapers and magazines: TTG, World Heritage, Al-Mosafir, Al-Arabi, and Islamic Tourism magazine.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Monitoring foreign media:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Monitoring foreign media is done by Public Relations firms, thus YTPB can observe the foreign media to follow what is being published about Yemen,especially the negative issues and respond to them.And for those who write positive articles about Yemen, the YTPB expresses its appreciation to them by arranging Fam-trips for them to Yemen.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Advertising in the local media:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Yemen Tourism Promotion Board publishes advertisements in the local media to raise awareness about the importance of tourism as a vital economical source among the people.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Hiring public relations firms:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Amongthetasks of Public Relations firms is to negotiate with tour operators to include Yemen in their programs, monitor the media in their countries, arrange activities and events, coordinating tours and facilitate the journalists entry to Yemen.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;">YTPB has signed many contracts with public relations firms in France, Italy, Germany, United Kingdom, Ireland, Spain, UAE, Saudi Arabia and Japan.</span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Conducting promotional campaign in Europe:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Yemen Tourism Promotion Board in coordination with Public Relations firms has implemented tourism promotional campaigns and conducted press conferences in some European countries including France, Italy, Germany and UK.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Producing promotional materials:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Yemen Tourism Promotion Board produces, in different languages, various promotional materials including: brochures, CDs, maps, movies, documentaries, books, gifts … etc.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> <ul> <li><span style="font-family: arial,helvetica,sans-serif;"><strong>Supporting tourism festivals:</strong></span></li> </ul> <p><span style="font-family: arial,helvetica,sans-serif;">Yemen Tourism Promotion Board supports local festivals that aimed toenhanceDomestic Tourism and introduce various tourism products in Yemen to both citizens and foreigners.</span></p> <p><span style="font-family: arial,helvetica,sans-serif;"> </span></p> </article> </div>  </main> </div> </div> <footer id="tm-footer" class="tm-footer"> <a class="tm-totop-scroller" data-uk-smooth-scroll href="#"></a> <div class="uk-panel"> <div class="custom" > <p style="text-align: center;" align="center"><a href="https://www.facebook.com/YemenTourismPB"><span><img alt="facebook" src="/images/fb.png" height="56" width="56" /></span></a> <a href="https://plus.google.com/+Yementourism"><span><img alt="google plus" src="/images/gp.png" height="56" width="56" /></span></a> <a href="https://www.twitter.com/YemenTourismPB"><span><img alt="twitter" src="/images/tw.png" height="56" width="56" /></span></a> <a href="https://www.youtube.com/channel/UC8bvY_P-ysT7kbmUwZWPd0Q"><span><img alt="youtube" src="/images/yt.png" height="56" width="56" /></span></a> <a href="https://www.instagram.com/yementourismpb"><span><img alt="instagram" src="/images/in.png" height="56" width="56" /></span></a> <a href="https://www.linkedin.com/in/yementourismpb"><span><img alt="linkedin" src="/images/li.png" height="56" width="56" /></span></a></p></div> </div> </footer> </div>  <div id="footer-outer-first"> <div id="footer-outer" class="footer-outer uk-container uk-container-center tm-footer-outer uk-grid" data-uk-grid-match="{target:'> div > .uk-panel'}"> <div class="uk-width-1-1"><div class=" footerMenu"><ul class="uk-nav uk-grid"> <li class="uk-width-1-1 uk-width-medium-1-6"><h3 class="uk-panel-title uk-nav-header">About us</h3> <div class="ukdropdown ukdropdown-navbar ukdropdown-width-1"><div class="uk-grid ukdropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li class="uk-active"><a href="/about-us/who-we-are">Who we are?</a></li><li><a href="/about-us/contact-us">Contact us</a></li><li><a href="/about-us/about-yemen">About Yemen</a></li></ul></div></div></div></li><li class="uk-width-1-1 uk-width-medium-1-6"><h3 class="uk-panel-title uk-nav-header">Useful tips</h3> <div class="ukdropdown ukdropdown-navbar ukdropdown-width-1"><div class="uk-grid ukdropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li><a href="/useful-tips/general-information">General information</a></li><li><a href="http://www.yementourism.com/gov/" target="_blank" rel="noopener noreferrer">Governmental site</a></li></ul></div></div></div></li><li class="uk-width-1-1 uk-width-medium-1-6"><h3 class="uk-panel-title uk-nav-header">Publications</h3> <div class="ukdropdown ukdropdown-navbar ukdropdown-width-1"><div class="uk-grid ukdropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li><a href="/publications/brochures">Brochures</a></li><li><a href="/publications/book">Books</a></li><li><a href="/publications/maps">Maps</a></li><li><a href="/publications/statistics">statistics</a></li><li><a href="/publications/tourist-guide">tourist guide</a></li></ul></div></div></div></li><li class="uk-width-1-1 uk-width-medium-1-6"><h3 class="uk-panel-title uk-nav-header">Exhibitions</h3> <div class="ukdropdown ukdropdown-navbar ukdropdown-width-1"><div class="uk-grid ukdropdown-grid"><div class="uk-width-1-1"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li><a href="/exhibitions/exhibitions-lists-2016">Exhibitions lists 2016</a></li><li><a href="http://www.yementuorism.com/onlineregistration" target="_blank" rel="noopener noreferrer">Application 2016</a></li></ul></div></div></div></li><li class="uk-width-1-1 uk-width-medium-2-6"><h3 class="uk-panel-title uk-nav-header">Tourism services</h3> <div class="ukdropdown ukdropdown-navbar ukdropdown-width-2"><div class="uk-grid ukdropdown-grid"><div class="uk-width-1-2"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li><a href="/tourism-services/embassies">Embassies</a></li><li><a href="/tourism-services/airways-companies">Airways</a></li><li><a href="/tourism-services/hotels">Hotels</a></li><li><a href="/tourism-services/travel-and-tourism-agencies">Travel & Tourism Agencies</a></li><li><a href="/tourism-services/restaurants">Restaurants</a></li><li><a href="/tourism-services/car-rent-companies">Car Rent</a></li></ul></div><div class="uk-width-1-2"><ul class="uk-nav uk-nav-navbar uk-nav-sub"><li><a href="/tourism-services/shopping-centers">Shopping Centers </a></li><li><a href="/tourism-services/money-transfer-and-exchange-companies">Money transfer & exchange</a></li><li><a href="/tourism-services/logistics-and-cargo-companies">Logistics & Cargo</a></li><li><a href="/tourism-services/transportation-networks">Transportation Networks</a></li><li><a href="/tourism-services/banks">Banks</a></li></ul></div></div></div></li></ul></div></div> </div> </div>  <div id="offcanvas" class="uk-offcanvas"> <div class="uk-offcanvas-bar"><ul class="uk-nav uk-nav-offcanvas"> <li><a href="/">Home</a></li><li class="uk-parent"><a href="/explore-yemen">Explore Yemen</a><ul class="uk-nav-sub"><li><a href="/explore-yemen/echo-natural-tourism">Echo & Natural tourism</a></li><li><a href="/explore-yemen/historical-tourism">Historical tourism</a></li><li><a href="/explore-yemen/adventure-tourism">Adventure tourism</a></li><li><a href="/explore-yemen/spiritual-tourism">Spiritual tourism</a></li><li><a href="/explore-yemen/excursion">excursion</a></li></ul></li><li class="uk-parent"><a href="/attractions">Attractions</a><ul class="uk-nav-sub"><li><a href="/attractions/landmarks">Landmarks</a></li><li><a href="/attractions/unesco-sites">UNESCO sites</a></li></ul></li><li class="uk-parent"><a href="#">Gallery</a> <ul class="uk-nav-sub"><li><a href="/gallery/photos">Photos</a></li><li><a href="/gallery/videos">Videos</a></li></ul></li><li><a href="/yemen-at-glance">Yemen at Glance</a></li></ul></div> </div> </body> </html>