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col-lg-5 col-md-6 col-sm-12 hero-lv3-text"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6740cef44f7999f67b715f51_logo_yahoo_dsp.svg" loading="lazy" alt="yahoo dsp logo" class="mb-1 hero-logo"><h1 class="h2 mb-1">Challenge the status quo: choose a DSP as motivated as you.</h1><p>Savvy marketers choose Yahoo DSP because it’s the best platform to transform a combination of diverse and unique data sets into proven results — all with the marketer’s best interests at heart.</p></div><div data-w-id="3784fddf-bbaa-c453-2458-9a70caac1ec1" class="col col-lg-8 px-0 small"><img class="hero2-img" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67618254717b037523ec84ff_DSP_hero.png" width="600" data-rellax-speed="-.25" height="Auto" alt="An illustration showing buildings in a laptop" sizes="(max-width: 767px) 92vw, (max-width: 991px) 43vw, 600px" loading="eager" 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800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3cfa3d64b53ac33a8f_dsp-landing-solution-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3cfa3d64b53ac33a8f_dsp-landing-solution-img.jpg 1140w" class="featured-image"></div><div class="col col-lg-5 col-md-6 col-sm-12"><div class="eyebrow-div mb-1"><h2 class="eyebrow">DSP Solutions</h2></div><h2 class="h3 mb-1 align-left">Maximize the impact of every impression</h2><p>It’s not just about performance — it’s about exceeding expectations. Yahoo DSP equips you with advanced tools, creative solutions, and support to achieve exceptional results through trusted partnerships.</p><a href="#" class="btn new-primary hide w-button">Learn more</a></div></div></div></section><section class="section pt-4 pb-4 bg-color-light"><div data-w-id="fd41458e-27d4-85bc-bb2f-dd9de1fd20ab" style="opacity:0" class="container fade-up"><div class="copy-block-narrow mb-3"><div class="eyebrow-div mb-1"><h2 class="eyebrow">DSP Key Features</h2></div><h2 class="h3 mb-1 text-align-left">Built to solve, designed to scale<br></h2><p>From identity to commerce, Yahoo has solutions to tackle your biggest advertising challenges with innovation, scale and precision.</p></div><div class="row"><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a5e97ac4966708869_icon_Lightbulb.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Yahoo Identity Solutions</h2></div><p>Our integrated, privacy-centric approach navigates identity constraints across addressable and non-addressable inventory.</p><a aria-label="Accessibility" href="/yahoo-dsp/identity" class="link-cta">Find your audience<span class="sr-only">about accessibilityF</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200aa0c4faa6d95e784f_icon_Document.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Yahoo Blueprint</h2></div><p>The AI engine that guides performance throughout the Yahoo DSP making ad buying easier, faster and more effective.</p><a aria-label="Accessibility" href="/yahoo-dsp/blueprint" class="link-cta">Outperform expectations<span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a108b1aae2fa6dc93_icon_Shapes.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Yahoo Backstage</h2></div><p>Exclusive access to premium ad inventory with a direct path to top-tier supply — and certified MFA-free by Jounce Media.</p><a aria-label="Accessibility" href="/yahoo-dsp/backstage" class="link-cta">Unlock premium access<span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200b40cae4e51b30d399_icon_Television.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Unified TV</h2></div><p>Connect the dots between CTV and linear in a converging landscape to maximize your TV investments.</p><a aria-label="Accessibility" href="/yahoo-dsp/unified-tv" class="link-cta">Consolidate your TV<span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a0203ba2def0eff0d_icon_MagicWand.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Yahoo Creative</h2></div><p>Future-proofed, full-service, personalized creative solutions to maximize relevance in an evolving digital landscape.</p><a aria-label="Accessibility" href="/yahoo-dsp/creative" class="link-cta">Inspire your audiences</a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673620579d82eadbc7579756_icon_Image.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Commerce Media</h2></div><p>Get the scale, brand-safe content and measurement to drive your campaigns, converting shoppers from search to sold.</p><a aria-label="Accessibility" href="/yahoo-dsp/commerce" class="link-cta">Turn shoppers into customers<span class="sr-only">about accessibility</span></a></div></div></div></div></section><section id="Curate" class="section pt-4 pb-4"><div class="container"><div class="copy-block-narrow mb-3 new-width"><div class="eyebrow-div mb-1"><h2 class="eyebrow">Our Supply Partners</h2></div><h2 class="h3 mb-1 text-align-left">Premium publishers, <br>exceptional reach<br></h2><p>Access premium publishers and trusted supply across every channel to elevate your campaigns and reach your audience.</p></div></div><div class="container mt-2 mb-2 hide"><div class="row"><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a5e97ac4966708869_icon_Lightbulb.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Supply Partners</h2></div><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200aa0c4faa6d95e784f_icon_Document.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Marketing Partners</h2></div><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p></div></div></div></div><div class="container mt-2 mb-2 bottom-divider"><div class="content-container copy-block-narrow mb-2"><h2 class="subhead1 mb-1"><strong>Yahoo Backstage Partners</strong></h2><p class="hide">From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.</p></div><div class="row"><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Warner Brothers Discovery logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552a840fa642a0cd833b_partner-wbd.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Fox logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552a3e2c7d4199b95994_partner-fox.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Paramount logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675853dc6787f538a7a9bfb2_partner-paramount.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="A&E logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552aeb27f92e71047372_partner-ane.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="AMC logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552a1cd4e53003711c92_partner-amc.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Direct TV logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758568103ce44d92e1247ba_partner-directtv.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img width="200" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673796f85ce5a25ac99a9692_vizio-logo.webp" alt="VIZIO" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="LG logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552a1cd4e53003711caa_partner-lg.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Univision logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675856ca09c882e8470a13aa_partner-univision.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="ebay logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552aee3e29131f712e15_partner-ebay.png" class="full-width-image border-radius grow-in"></div></div></div><div class="container mt-2 mb-2 bottom-divider"><div class="content-container copy-block-narrow mb-2"><h2 class="subhead1 mb-1">Yahoo Featured Partners</h2><p class="hide">From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.</p></div><div class="row"><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img width="250" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552aa3b63c8b559067b9_partner-disney.png" alt="Disney logo" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img width="250" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6758552a9cab2d47d916ec39_partner-roku.png" alt="Roku logo" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="NBC logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675853dc01d1bab3f5b83186_partner-nbc.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Paramount logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675853dc6787f538a7a9bfb2_partner-paramount.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Spotify logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675853dcfc7eb5f88a9ffd1d_partner-spotify.png" class="full-width-image border-radius grow-in"></div><div class="col col-lg-2 col-md-3 col-sm-4 px-3 px-xs-1 py-1 py-xs-0"><img alt="Sirius XM logo" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67585358a3b63c8b558e583c_partner-sxm.png" class="full-width-image border-radius grow-in"></div></div></div></section><section class="section pt-4 pb-4 bg-color-light"><div data-w-id="95e0ee89-dfbc-9d46-7f1c-9e33106444ac" style="opacity:0" class="container fade-up"><div class="copy-horizontal mb-3"><div class="copy-block-narrow"><div class="eyebrow-div mb-1"><h2 class="eyebrow">DSP Toolkit</h2></div><h2 class="h3 mb-1 text-align-left">Comprehensive campaign tools built for your needs</h2><p>Easily plan, manage, and improve your campaigns with tools that make DSP buying simple, delivering results every step of the way.</p></div><div><a href="/yahoo-dsp/platform" class="btn new-primary no-margin w-button">See Details</a></div></div><div class="row"><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6750cd0a8059dfb1166e4c4f_Calendar.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Plan</h2></div><p>Build data-driven campaigns to reach any goal.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Plan" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673fadbf2fc0a22da439c076_Bullseye.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Target</h2></div><p>Capture audiences with identity-backed precision.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Target" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a0203ba2def0eff0d_icon_MagicWand.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Create</h2></div><p>Deliver powerful creative — from dynamic to custom.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Create" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a108b1aae2fa6dc93_icon_Shapes.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Curate</h2></div><p>Premium inventory + high-quality third-party supply partnerships.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Curate" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6750cd0963c1e948a9fecfc9_PreferencesAlt.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Optimize</h2></div><p>Accelerate performance with built-in machine learning tech.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Optimize" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673fac622e0f386f1938f362_Microscope.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Measure</h2></div><p>A holistic view of performance — from brand lift to revenue impact.</p><a aria-label="Accessibility" href="/yahoo-dsp/platform#Measure" class="link-cta">Learn More <span class="sr-only">about accessibility</span></a></div></div></div></div></section><section class="section pt-4"><div class="container row stats"><div class="row border-content stats"><div class="col col-lg-6 col-xs-12 px-0 slide-up-1"><div class="border-box bg-light-blue"><div aria-level="2" role="heading" class="stat-div"><h2 aria-hidden="true" class="h_xl text-dark-blue">625M</h2><h2 aria-hidden="true" class="subhead1 unit hide">Million</h2></div><h2 class="subhead1">Yahoo user profiles</h2><p>This is how you thrive in an identity-constrained future.</p><p class="text-small">Yahoo, internal data, 2024</p></div></div><div class="col col-lg-6 col-xs-12 px-0 slide-up-1"><div class="border-box bg-light-green"><div aria-level="2" role="heading" class="stat-div"><h2 aria-hidden="true" class="h_xl text-dark-green">200+</h2><h2 aria-hidden="true" class="subhead1 unit hide">+</h2></div><h2 class="subhead1">Global Partners</h2><p>There's strength in numbers. Join the party. </p><p class="text-small">Yahoo, internal data, 2024</p></div></div></div></div></section><section class="section pt-4 pb-4"><div class="main-wrapper"><section id="add-ons" class="section-add-ons"><div class="page-padding"><div data-w-id="544c20c6-7a5e-2ebc-641a-a6e77434eb79" class="container fade-up"><div class="padding-vertical padding-xhuge"><div class="copy-horizontal mb-3"><div class="copy-block-narrow"><div class="eyebrow-div mb-1"><h2 class="eyebrow">DSP Channels</h2></div><h2 class="h3 mb-1 text-align-left">An omnichannel advantage across every screen</h2><p class="text-align-left">Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.</p></div><div><a href="/yahoo-dsp/channels" class="btn new-primary no-margin w-button">See Details</a></div></div><div class="margin-top margin-xhuge"><div class="add-ons_component"><div data-ix="fade-up-1" class="add-ons_accordion add-ons_js-accordion"><div class="add-ons_accordion-item add-ons_js-accordion-item active"><div aria-expanded="false" role="button" tabindex="0" class="add-ons_accordion-header add-ons_js-accordion-header"><h2 class="subhead1">Connected TV (CTV)</h2></div><div data-ix="hide-on-load" class="add-ons_accordion-body add-ons_js-accordion-body"><div class="add-ons_accordion-body-contents w-richtext"><p>Get the big picture on audiences watching big and little screens everywhere.</p></div><div class="add-ons_image-wrapper"><img width="560" sizes="(max-width: 479px) 92vw, (max-width: 767px) 95vw, (max-width: 991px) 96vw, 41vw" alt="A man watching a TV" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e13fe31e01d978be811_dsp-landing-channel-unified-tv-img.jpg" loading="eager" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e13fe31e01d978be811_dsp-landing-channel-unified-tv-img-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e13fe31e01d978be811_dsp-landing-channel-unified-tv-img-p-800.jpg 800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e13fe31e01d978be811_dsp-landing-channel-unified-tv-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e13fe31e01d978be811_dsp-landing-channel-unified-tv-img.jpg 1132w" class="add-ons_image"></div></div></div><div class="add-ons_accordion-item add-ons_js-accordion-item active"><div aria-expanded="false" role="button" tabindex="0" class="add-ons_accordion-header add-ons_js-accordion-header"><h2 class="subhead1">Native Ads</h2></div><div data-ix="hide-on-load" class="add-ons_accordion-body add-ons_js-accordion-body"><div class="add-ons_accordion-body-contents w-richtext"><p>Deliver experiences that are intentional, useful and relevant in environments people trust.</p></div><div class="add-ons_image-wrapper"><img width="566" sizes="(max-width: 479px) 92vw, (max-width: 767px) 95vw, (max-width: 991px) 96vw, 41vw" alt="A couple smiling, holding a green phone" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e132111b0dbbc2455b9_dsp-landing-channel-native-ads-img.jpg" loading="eager" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e132111b0dbbc2455b9_dsp-landing-channel-native-ads-img-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e132111b0dbbc2455b9_dsp-landing-channel-native-ads-img-p-800.jpg 800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e132111b0dbbc2455b9_dsp-landing-channel-native-ads-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e132111b0dbbc2455b9_dsp-landing-channel-native-ads-img.jpg 1132w" class="add-ons_image"></div></div></div><div class="add-ons_accordion-item add-ons_js-accordion-item active"><div aria-expanded="false" role="button" tabindex="0" class="add-ons_accordion-header add-ons_js-accordion-header"><h2 class="subhead1">Audio</h2></div><div data-ix="hide-on-load" class="add-ons_accordion-body add-ons_js-accordion-body"><div class="add-ons_accordion-body-contents w-richtext"><p>Break through the noise and be heard loud and clear by engaged listeners.</p></div><div class="add-ons_image-wrapper"><img width="566" sizes="(max-width: 479px) 92vw, (max-width: 767px) 95vw, (max-width: 991px) 96vw, 41vw" alt="A woman holding a phone, and listening to music by a headphone" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3c83d5d9f6ccf11f03_dsp-landing-channel-audio-img.jpg" loading="eager" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3c83d5d9f6ccf11f03_dsp-landing-channel-audio-img-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3c83d5d9f6ccf11f03_dsp-landing-channel-audio-img-p-800.jpg 800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3c83d5d9f6ccf11f03_dsp-landing-channel-audio-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/675b3d3c83d5d9f6ccf11f03_dsp-landing-channel-audio-img.jpg 1132w" class="add-ons_image"></div></div></div><div class="add-ons_accordion-item add-ons_js-accordion-item active"><div aria-expanded="false" role="button" tabindex="0" class="add-ons_accordion-header add-ons_js-accordion-header"><h2 class="subhead1">Digital Out-of-Home</h2></div><div data-ix="hide-on-load" class="add-ons_accordion-body add-ons_js-accordion-body"><div class="add-ons_accordion-body-contents w-richtext"><p>Put your brand in the spotlight whenever your audiences are out and about.</p></div><div class="add-ons_image-wrapper"><img width="566" sizes="(max-width: 479px) 92vw, (max-width: 767px) 95vw, (max-width: 991px) 96vw, 41vw" alt="A woman touching a monitor screen" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e131c4ee0a9669cc9b2_dsp-landing-channel-digital-out-of-home-img.jpg" loading="eager" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e131c4ee0a9669cc9b2_dsp-landing-channel-digital-out-of-home-img-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e131c4ee0a9669cc9b2_dsp-landing-channel-digital-out-of-home-img-p-800.jpg 800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e131c4ee0a9669cc9b2_dsp-landing-channel-digital-out-of-home-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67574e131c4ee0a9669cc9b2_dsp-landing-channel-digital-out-of-home-img.jpg 1132w" class="add-ons_image"></div></div></div><div class="add-ons_accordion-item add-ons_js-accordion-item active"><div aria-expanded="false" role="button" tabindex="0" class="add-ons_accordion-header add-ons_js-accordion-header"><h2 class="subhead1">Display</h2></div><div data-ix="hide-on-load" class="add-ons_accordion-body add-ons_js-accordion-body"><div class="add-ons_accordion-body-contents w-richtext"><p>Unlock unprecedented scale across premium supply.</p></div><div class="add-ons_image-wrapper"><img width="566" sizes="(max-width: 479px) 92vw, (max-width: 767px) 95vw, (max-width: 991px) 96vw, 41vw" alt="A woman seeing her phone" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6761b6142cc272b20f67b69e_dsp-landing-channel-display-img.jpg" loading="eager" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6761b6142cc272b20f67b69e_dsp-landing-channel-display-img-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6761b6142cc272b20f67b69e_dsp-landing-channel-display-img-p-800.jpg 800w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6761b6142cc272b20f67b69e_dsp-landing-channel-display-img-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6761b6142cc272b20f67b69e_dsp-landing-channel-display-img.jpg 1132w" class="add-ons_image"></div></div></div></div></div></div></div></div></div></section></div></section><section class="section pt-4 pb-4"><div data-w-id="a3c293a0-4a9c-3603-c5cb-fefd0e1ec392" class="container quote-paper"><div class="div-block-7"><div class="bg-paper-top"><div class="code-embed-3 w-embed"><svg width="1377" height="119" viewBox="0 0 1377 119" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1316.5 24.4994V85.9245H1373M2 118.5V24H900.5H1318L1373 85.4251V118.5" stroke="black" stroke-width="3"></path> <path d="M1375 92V118.5" stroke="black" stroke-width="4"></path> <path d="M1249.15 8.60182C1238.02 10.8561 1240.5 25 1240.5 25H1246.68C1246.68 25 1243.72 18.4586 1249.71 15.0467C1253.28 13.0092 1256.43 13.4505 1259.81 15.8049C1262.81 17.89 1262.35 25.0038 1263.37 30.7798C1268.21 58.4231 1270.1 74.7566 1274.59 101.484C1275.38 106.16 1272.33 110.128 1267.86 111.53C1263.11 113.019 1256.59 111.557 1255.7 106.602C1252.7 89.921 1249.15 64.3308 1248.21 59.7817C1247.62 56.9221 1241.39 57.6563 1241.85 60.54C1242.79 66.4161 1246.15 91.2478 1249.15 108.118C1250.45 115.478 1261.79 119.613 1270.1 117.407C1277.96 115.321 1282.06 107.998 1280.77 100.157L1269.17 29.6425C1267.3 18.2691 1266.92 5.00015 1249.15 8.60182Z" fill="black"></path> <path d="M1238.15 2.60182C1227.02 4.8561 1229.17 23.6425 1229.17 23.6425H1235.34C1235.34 23.6425 1232.72 12.4586 1238.71 9.04671C1242.28 7.00922 1245.43 7.45046 1248.81 9.80493C1251.8 11.89 1251.35 19.0038 1252.37 24.7798C1257.21 52.4231 1259.1 68.7566 1263.59 95.484C1264.38 100.16 1261.33 104.128 1256.86 105.53C1252.11 107.019 1245.58 105.557 1244.69 100.602C1241.7 83.921 1238.15 58.3308 1237.21 53.7817C1236.62 50.9221 1230.39 51.6563 1230.85 54.54C1231.79 60.4161 1235.15 85.2478 1238.15 102.118C1239.45 109.478 1250.79 113.613 1259.1 111.407C1266.96 109.321 1271.06 101.998 1269.77 94.1571L1258.17 23.6425C1256.29 12.2691 1255.92 -0.999848 1238.15 2.60182Z" fill="white" stroke="black" stroke-width="3" stroke-linejoin="round"></path> </svg></div></div><div class="bg-paper-center"><div class="container row quote layer"><div class="content-container align-left wider"><h2 class="eyebrow-2 text-purple hide">Our Partners say</h2><img width="49.5" loading="lazy" alt="" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/67366e7d54e13028531f4d67_quote.svg" class="quote-size"><h2 class="subhead1-2 quote">Yahoo DSP is our ideal choice; we place trust in their expert team, who consistently deliver strategic guidance to achieve our best outcomes. With full platform visibility and incredible inventory access, we’re empowered to make data-driven decisions that drive success at every turn.</h2><div class="quote-end"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6740fa373e8bce1f6735d71d_quote_2.svg" loading="lazy" width="49.5" alt="" class="quote-size"></div><img loading="lazy" src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6721939c8726e5c8dc6b9fcc_placeholder-image-thanos.svg" alt="Placeholder image" class="attribution-image hide"></div><div><p class="attribution quote-name left-aligned"><strong class="subhead2-2">Jeff Hagen</strong><br>VP Media<br>Papa Johns</p></div></div></div><div class="bg-paper-bottom"><div class="code-embed-2 w-embed"><svg width="1377" height="24" viewBox="0 0 1377 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M498 19L498.25 18.8619L486.75 12.5079L498 19Z" fill="white"></path> <path d="M475.5 6.01584L498 19L521.5 6.01584L545 19L568.5 6.01584L592 19L616 6.01584L640.5 19L663 6.01584L688 19L711 6.01584L734.5 19L758 6.01584L781.5 19L806 6.01584L829.5 19L853 6.01584L877 19L900.5 6.01584L923 19L946.5 6.01584L970 19L993.5 6.01584L1017 19L1041 6.01584L1065.5 19L1088 6.01584L1113 19L1136 6.01584L1159.5 19L1183 6.01584L1206.5 19L1231 6.01584L1254.5 19L1278 6.01584L1302 19L1325.5 6.01584L1350 19L1373 6.01584V0M498.5 19L475 6.01584L450.5 19L427 6.01584L403.5 19L380 6.01584L357 19L332 6.01584L309.5 19L285 6.01584L261 19L237.5 6.01584L214 19L190.5 6.01584L167 19L144.5 6.01584L121 19L97 6.01584L73.5 19L50 6.01584L25.5 19L2 6.01584V0" stroke="black" stroke-width="3"></path> <path d="M500 21L500.25 20.8619L488.75 14.5079L500 21Z" fill="white"></path> <path d="M477.5 8.01584L500 21L523.5 8.01584L547 21L570.5 8.01584L594 21L618 8.01584L642.5 21L665 8.01584L690 21L713 8.01584L736.5 21L760 8.01584L783.5 21L808 8.01584L831.5 21L855 8.01584L879 21L902.5 8.01584L925 21L948.5 8.01584L972 21L995.5 8.01584L1019 21L1043 8.01584L1067.5 21L1090 8.01584L1115 21L1138 8.01584L1161.5 21L1185 8.01584L1208.5 21L1233 8.01584L1256.5 21L1280 8.01584L1304 21L1327.5 8.01584L1352 21L1375 8.01584V0M500.5 21L477 8.01584L452.5 21L429 8.01584L405.5 21L382 8.01584L359 21L334 8.01584L311.5 21L287 8.01584L263 21L239.5 8.01584L216 21L192.5 8.01584L169 21L146.5 8.01584L123 21L99 8.01584L75.5 21L52 8.01584L27.5 21L4 8.01584V7" stroke="black" stroke-width="4"></path> </svg></div></div></div></div></section><section class="section overflow-visible pt-4 pb-4"><div data-w-id="a325ded5-a06b-bffe-0f66-5505a3be9098" style="opacity:0" class="container fade-up"><div class="copy-horizontal align-bottom"><div class="copy-block-narrow _40--width"><div class="eyebrow-div mb-1"><h2 class="eyebrow">Insight Blog</h2></div><h2 class="h3 mb-1 text-align-left">Your source for smarter strategies</h2></div><div class="_50--width"><p class="p-big">Explore data-driven insights, industry trends and thought leadership to help you stay informed, innovate and achieve your goals.</p></div></div><div class="folder-style non-tab paddings"><div class="article-div"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><article class="div-block-4"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f9f/67b51dd2e0140e4ffe67fa4b_Data-Labels_Thumbnail.jpg" loading="lazy" alt="" sizes="(max-width: 479px) 84vw, (max-width: 767px) 90vw, (max-width: 991px) 89vw, 650px" srcset="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f9f/67b51dd2e0140e4ffe67fa4b_Data-Labels_Thumbnail-p-500.jpg 500w, https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f9f/67b51dd2e0140e4ffe67fa4b_Data-Labels_Thumbnail.jpg 600w" class="border-box-image border-radius big-thumbnail"><div class="d-flex text-small hide"><div><div class="tags-categories text-secondary">Blog / Insights</div></div></div></article><a href="/blog/audience-curation-when-advertising-learns-from-the-food-industry" class="subhead2">Audience Curation: When advertising learns from the food industry</a><div class="tags-categories mt-1">February 19, 2025</div></div></div></div><div class="article-list-right-col w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="article-list-right w-dyn-item"><div class="d-flex text-small hide"><div><div class="tags-categories text-secondary">Blog / Insights</div></div></div><a href="/blog/ctv-audio-2025s-power-couple" class="subhead2">CTV + Audio: 2025’s Power Couple</a><div class="tags-categories mt-1">February 11, 2025</div></div><div role="listitem" class="article-list-right w-dyn-item"><div class="d-flex text-small hide"><div><div class="tags-categories text-secondary">Blog / Insights</div></div></div><a href="/blog/live-sports-is-embracing-programmatic---looking-ahead" class="subhead2">Live sports is embracing programmatic - Looking ahead</a><div class="tags-categories mt-1">February 4, 2025</div></div><div role="listitem" class="article-list-right w-dyn-item"><div class="d-flex text-small hide"><div><div class="tags-categories text-secondary">Blog / Insights</div></div></div><a href="/blog/simplifying-creative-activation--learning-from-our-research" class="subhead2">Simplifying Creative Activation- Learning From Our Research</a><div class="tags-categories mt-1">January 27, 2025</div></div></div></div></div><div class="btn-align-center no-margin"><a href="/blog" class="btn new-primary w-button">See More</a></div></div></div></section><section id="connected-tv" class="section pt-4 pb-4 bg-color-light"><div data-w-id="fc3ea121-3cd8-5d25-79ab-2bfe6f7012d4" style="opacity:0" class="container fade-up"><div class="copy-horizontal"><div class="copy-block-narrow"><div class="eyebrow-div mb-1"><h2 class="eyebrow">Yahoo Academy</h2></div><h2 class="h3 mb-1 text-align-left">Get certified with the Yahoo DSP learning academy</h2><p>Explore our on-demand Yahoo Academy — your hub for mastering Yahoo DSP, connecting with audiences and achieving your goals.</p></div><div><a href="https://www.academy.yahooinc.com/student/catalog" target="_blank" class="btn new-primary no-margin w-button">Learn More</a></div></div><div class="row stacking hide"><div class="col icon-col-3up"><div class="icon-features no-stroke"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a5e97ac4966708869_icon_Lightbulb.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin"><strong>Yahoo Blueprint</strong></h2></div><p>Yahoo Blueprint demonstrates how AI powers the Yahoo DSP, unlocking performance and growth for Global DSP clients.</p></div></div><div class="col icon-col-3up"><div class="icon-features no-stroke"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200aa0c4faa6d95e784f_icon_Document.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin"><strong>Unified TV</strong></h2></div><p>Unified TV helps plan, activate, and measure campaigns, empowering marketers to see the big picture and drive growth.</p></div></div><div class="col icon-col-3up"><div class="icon-features no-stroke"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a108b1aae2fa6dc93_icon_Shapes.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin"><strong>Yahoo Identity Solutions</strong></h2></div><p>Explore the evolving identity landscape and learn how to leverage data insights to optimize your advertising strategies.</p></div></div></div><div class="row"><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673fad3880d5fafca039f253_TwoSparkles.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Certifications</h2></div><p>Earn Yahoo DSP certifications to master campaign tools, optimize performance and achieve superior advertising results.</p></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200b40cae4e51b30d399_icon_Television.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Tutorials</h2></div><p>Explore Yahoo DSP tutorials tailored for hands-on users, ad ops and analysts to master new features and tools.</p></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/673faa287719f781f703e793_Preferences.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">Programmatic 101</h2></div><p>Learn the essentials of programmatic advertising, including key components, benefits and how it all works together.</p></div></div><div class="col col-lg-6 col-sm-12"><div class="icon-features"><div class="icon-header mb-1"><img src="https://cdn.prod.website-files.com/6721939c8726e5c8dc6b9f96/6736200a108b1aae2fa6dc93_icon_Shapes.svg" loading="lazy" alt=""><h2 class="subhead1 no-margin">DSP Deep Dive</h2></div><p>Join Yahoo DSP Deep Dive for live sessions or past episodes featuring product updates, feature releases and insights.</p></div></div></div></div></section><section class="section pt-3"><div data-w-id="173ef8df-65f5-31d0-5cc6-b5958bd5c1d9" style="opacity:0" class="container row fade-up"><div class="copy-horizontal align-bottom"><div class="copy-block-narrow _40--width"><div class="eyebrow-div mb-1"><h2 class="eyebrow">Creative Resources</h2></div><h2 class="h3 mb-1 text-align-left">Creative resources to bring your ads to life</h2></div></div><div class="row border-content _2-up-cardlink"><div class="col col-lg-6 col-xs-12 px-0 slide-up-1"><a data-w-id="c6fb1940-e963-c536-a5f7-b603ee49341e" href="https://adspecs.yahooinc.com/" target="_blank" class="card-clickable w-inline-block"><div style="-webkit-transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);background-color:rgb(246,246,248)" class="border-box card-clickable"><div class="div-block-9"><h3 style="color:rgb(0,0,0)" class="subhead1 mb-1 no-underline">Ads Specs</h3><p style="color:rgb(0,0,0)" class="card-paragraph">Our Ad Specs guide provides everything you need to create ads that run seamlessly on our platform.</p></div><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="pb-1 pl-2"><div class="icon-wrapper"><div style="color:rgb(125,46,255)" class="arrow-48-icon purple w-embed"><svg width="36" height="36" viewBox="0 0 41 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.2423 39.9931L17.7578 36.0069L29.3195 23L5.10766e-05 23L5.16012e-05 17L29.3195 17L17.7578 3.9931L22.2423 0.00691831L40.0139 20L22.2423 39.9931Z" fill="currentColor"></path> </svg></div></div></div></div></a></div><div class="col col-lg-6 col-xs-12 px-0 slide-up-1"><a data-w-id="edd61a68-c047-7446-0d4d-612e8bed64b8" href="https://nar.adshowcase.yahooinc.com/" target="_blank" class="card-clickable w-inline-block"><div style="-webkit-transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0px, 0) scale3d(1, 1, 1) 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