SaaScast: Demystifying product-led growth

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class="post-full-authors"> <section class="author-card"> <a href="/author/anthony/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/image_123986672.JPG" alt="Anthony Witherspoon" /> <section class="author-card-content"> <h4 class="author-card-name">Anthony Witherspoon</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/02/FoSaaS_SaaScast_Podcast_Youtube_Thumbnail_.png);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>In today's competitive SaaS landscape, product-led growth is a more valuable strategy than ever before. But just because you're product-led, doesn't mean you don't need to take a holistic approach to growth, encompassing product, sales and marketing. <br><br>In this episode, Vincent Jong, VP of Product at Dealfront, discusses some of the common myths around the PLG, and sheds new light on some of the common pitfalls to avoid. </p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/OXxaNNLbnj0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" title="Demystifying Product-led growth"></iframe></figure><h2 id="main-talking-points">Main talking points</h2><p>Dive into this wide-ranging, lively discussion, where we uncover the floowing talking points: <br><br>🌎 The ever-expanding role of PLG <br>🤝 Taking a holistic approach to PLG <br>📈 Achieving growth with PLG </p><p>And if you prefer your podcasts on the go, listen here. 👇</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://podcasts.apple.com/gb/podcast/demystifying-product-led-growth/id1544750249?i=1000647247901&ref=saasalliance.io"><div class="kg-bookmark-content"><div class="kg-bookmark-title">‎SaaScast: Demystifying product-led growth on Apple Podcasts</div><div class="kg-bookmark-description">‎Show SaaScast, Ep Demystifying product-led growth - 27 Feb 2024</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://t0.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https://podcasts.apple.com/gb/podcast/demystifying-product-led-growth/id1544750249?i=1000647247901&size=128" alt=""><span class="kg-bookmark-author">Apple Podcasts</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/a4/4d/5f/a44d5fae-5046-a15e-a689-2605bf2c3483/mza_10035764847765952101.png/1200x630wp.png" alt=""></div></a></figure><figure class="kg-card kg-embed-card"><iframe style="border-radius: 12px" width="100%" height="152" title="Spotify Embed: Demystifying product-led growth" frameborder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/5yY5mOMJw3jmXTV95xpZjL?utm_source=oembed"></iframe></figure><h2 id="get-involved">Get involved</h2><p>Want to learn more about scaling your SaaS org, or share your knowledge?‌‌ Why not be a guest on SaaScast? Simply drop our Content Creator, Anthony Witherspoon, a line here: <a href="mailto:anthony@futureofsaas.io"><u>anthony@futureofsaas.io.</u></a></p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/04/SAAS-ICON.png" alt="SaaS Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> For exclusive content by industry experts and an ever-increasing bank of real world use cases, to 100+ deep-dive summit presentations, our membership plans are packed with awesome AI resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/04/SAAS-ICON.png" alt="SaaS Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/anthony/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/image_123986672.JPG" alt="Anthony Witherspoon" /> <section class="author-card-content"> <h4 class="author-card-name">Anthony Witherspoon</h4> <p>Anthony is the copywriter at Future of SaaS. When he's not spearheading our content strategy, he's got his nose buried in a novel, attending philosophy clubs, or doing a bit of improv acting. </p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/saascast-podcast/">Saascast</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/driving-inclusivity-in-healthcare-with-brad-hoeweler-video/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Brad-Hoeweler-Blog.png" alt="Driving inclusivity in healthcare with Brad Hoeweler [Video]" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/driving-inclusivity-in-healthcare-with-brad-hoeweler-video/"> <header class="post-card-header"> <h2 class="post-card-title">Driving inclusivity in healthcare with Brad Hoeweler [Video]</h2> </header> <section class="post-card-excerpt"> <p>In this insightful episode of SaaScast, we sit down with Brad Hoeweler, CEO and co-founder of Pay Theory....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/saascast-how-we-made-customer-retention-a-main-priority/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/Mike-Dry-2-1-1.png" alt="SaaScast: How we made customer retention a main priority" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/saascast-how-we-made-customer-retention-a-main-priority/"> <header class="post-card-header"> <h2 class="post-card-title">SaaScast: How we made customer retention a main priority</h2> </header> <section class="post-card-excerpt"> <p>Mike Dry, VP of Customer Success at Dealfront, shares his insights on how to turn churn management into a company-wide task....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/saascast-mastering-revenue-operations/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/Nicholas-Gollop.png" alt="SaaScast: Mastering revenue operations [Watch now]" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/saascast-mastering-revenue-operations/"> <header class="post-card-header"> <h2 class="post-card-title">SaaScast: Mastering revenue operations [Watch now]</h2> </header> <section class="post-card-excerpt"> <p>RevOps a crucial asset in the competitive SaaS industry.And no one knows the importance of revenue operations more than RevOps strategy advisor Nicholas Gollop. 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