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href="/business-and-employment/business/trade-and-tariffs/oecd-guidelines-for-multi-national-enterprises" class=" link" > OECD guidelines </a> </li> </ul> </li> <li class="sidenav-middle-item current"> <a href="/business-and-employment/business/intellectual-property" class=" parent-link" aria-current="page"> Intellectual property </a> <div class="intro-border"></div> <ul class="sidenav-top-list list-reset" > <li class="sidenav-top-item"> <a href="/business-and-employment/business/intellectual-property/copyright" class=" link" > Copyright </a> </li> <li class="sidenav-top-item"> <a href="/business-and-employment/business/intellectual-property/haka-ka-mate-attribution-act-guidelines" class=" link" > Haka Ka Mate Attribution Act guidelines </a> </li> <li class="sidenav-top-item"> <a href="/business-and-employment/business/intellectual-property/designs" class=" link" > Designs </a> </li> <li class="sidenav-top-item"> <a 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href="/business-and-employment/business/intellectual-property/disclosure-of-origin-requirements-in-the-patents-regime" class=" link" > Disclosure of origin requirements in the patents regime </a> </li> <li class="sidenav-top-item"> <a href="/business-and-employment/business/intellectual-property/proposed-intellectual-property-laws-amendment-bill" class=" link" > Proposed Intellectual Property Laws Amendment Bill </a> </li> <li class="sidenav-top-item"> <a href="/business-and-employment/business/intellectual-property/the-trans-tasman-patent-attorney-registration-regime" class=" link" > The Trans-Tasman patent attorney registration regime </a> </li> </ul> </li> <li class="sidenav-middle-item link"> <a href="http://www.business.govt.nz" class="external parent-link" > business.govt.nz </a> <div class="intro-border"></div> </li> </ul> </li> </ul> </div> </div> <div class="col-12 sm:12 md:col-12 md:push-0 lg:col-8 lg:push-1"> <div class="content-page content-page--sublanding" id="main"> <div class="hero-image-overlay"></div> <h1>Intellectual property</h1> <p class="page-intro">Intellectual property refers to new or original innovations and creations of the mind. This section also covers copyright, trade marks, patents and other forms of intellectual property protection.</p> <div class="content-area"> <div class="element mbie__elements__contentelement" id="e455"> <div class="content-element"> <p>Intellectual property refers to new or original innovations and creations of the mind such as:</p><ul> <li>literary, dramatic, musical and artistic works, sound recordings and films, broadcasts</li> <li>performances of performing artists</li> <li>inventions in all fields of human endeavour</li> <li>industrial designs</li> <li>trade marks, service marks and commercial names and designations.</li> </ul><h2>Intellectual property rights</h2><p>Intellectual property rights (also known as IPRs) give creators and innovators the exclusive right, for a limited time, to control what others may do with their creations and innovations.</p><p>This exclusive right is based on the idea that intellectual property rights give people an opportunity to make a return on their investment in creativity or innovation. It also provides an incentive for creative or innovative activity that might not take place otherwise.</p><p>The benefits of this additional creativity and innovation are considered to outweigh the costs imposed on society by intellectual property rights.</p><h2>Patents</h2><p>A patent is an exclusive right granted for new inventions for a period of up to 20 years. To get a patent, technical information about the invention must be disclosed to the public in a patent application. IPONZ is the government agency responsible for granting patents.</p><p>Read about our consultation on Disclosure of origin requirements in the patents regime.</p><p><a rel="noopener" class="external" rel="external" href="https://www.iponz.govt.nz/about-ip/patents/" target="_blank">Read more about patents on the IPONZ website<span class="nonvisual-indicator">(external link)</span></a></p><h2>Parallel importing in New Zealand</h2><p>Parallel importing allows retailers, wholesalers and other parties to get import for resale goods subject to copyright and trade mark rights in New Zealand directly from licensed or authorised overseas sources, instead of dealing with local suppliers, licensees or agents.</p><p>Parallel-imported goods are not pirated and counterfeit goods. They are genuine and lawful goods that have been put into circulation in another country either by, or with the consent of, the owner of the relevant copyright or trade mark.</p><p>By contrast, pirated and counterfeit goods are infringing goods that have been produced or sold overseas without the consent of the relevant copyright or trade mark owner. The Copyright Act 1994 and Trade Marks Act 2002 provide criminal offences for importing pirated and counterfeit goods for resale.</p><p>For further information (except legal advice) email <a href="mailto:ip.policy@mbie.govt.nz">ip.policy@mbie.govt.nz</a>.</p><h2>Trade marks</h2><p>Trade marks can include words, logos, colours, shapes, sounds, smells or any combination of these. Once a trade mark is registered, the ® symbol may be used to show that it is protected.</p><p>A trade mark enables businesses to distinguish their products or services from similar products or services offered by competitors. The main purpose is to create a distinctive and preferably memorable brand that customers associate with quality products or services.</p><p><a rel="noopener" class="external" rel="external" href="http://www.iponz.govt.nz/cms/trade-marks" target="_blank">Find out about New Zealand trade mark registration and protection on the IPONZ website<span class="nonvisual-indicator">(external link)</span></a></p> </div> </div> <div class="element mbie__elements__childpageselement" id="e456"> <div class="sublanding-child-element"> <h5>In this section</h5> <div class="sublanding-list"> <div class="sublanding-content child-list-present" > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/copyright" class="arrow">Copyright</a> </h4> <p class="f5">An introduction to copyright protection and laws in New Zealand.</p> <ul class="landing-child-navigation"> <li> <a href="/business-and-employment/business/intellectual-property/copyright/review-of-the-copyright-act-1994" class="link child-link">Review of the Copyright Act 1994</a> </li> <li> <a href="/business-and-employment/business/intellectual-property/copyright/performers-rights" class="link child-link">Performers' rights</a> </li> <li> <a href="/business-and-employment/business/intellectual-property/copyright/copyright-protection-in-new-zealand" class="link child-link">Copyright protection in New Zealand</a> </li> <li> <a href="/business-and-employment/business/intellectual-property/copyright/copyright-protection-overseas" class="link child-link">Copyright protection overseas</a> </li> <li> <a href="/business-and-employment/business/intellectual-property/copyright/notice-process-to-cover-file-sharing-infringements" class="link child-link">Notice process to cover file sharing infringements</a> </li> <li> <a href="/business-and-employment/business/intellectual-property/copyright/the-marrakesh-treaty" class="link child-link">The Marrakesh Treaty</a> </li> </ul> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/haka-ka-mate-attribution-act-guidelines" class="arrow">Haka Ka Mate Attribution Act guidelines</a> </h4> <p class="f5">Jointly with Ngāti Toa Rangatira, we have developed guidelines for the Haka Ka Mate Attribution Act 2014.</p> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/designs" class="arrow">Designs</a> </h4> <p class="f5">Designs protection gives the design’s owner the exclusive right to make, import, sell or license an article to which their design has been industrially applied.</p> </div> <div class="sublanding-content child-list-present" > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/geographical-indications" class="arrow">Geographical indications</a> </h4> <p class="f5">A geographical indication (GI) identifies a product as originating in a region, area or locality where its quality, reputation or other characteristic is attributable to its geographical origin. The characteristics of the product must depend on the geographical place of production.</p> <ul class="landing-child-navigation"> <li> <a href="/business-and-employment/business/intellectual-property/geographical-indications/geographical-indications-wine-and-spirits-registration-act-2006-review" class="link child-link">Geographical Indications (Wine and Spirits) Registration Act 2006 review</a> </li> </ul> </div> <div class="sublanding-content child-list-present" > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/plant-variety-rights" class="arrow">Plant variety rights</a> </h4> <p class="f5">This page is about the protection of new plant varieties and our review of the Plant Variety Rights Act 1987.</p> <ul class="landing-child-navigation"> <li> <a href="/business-and-employment/business/intellectual-property/plant-variety-rights/plant-variety-rights-act-review" class="link child-link">Plant Variety Rights Act 1987 review</a> </li> </ul> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/integrated-circuit-design-protection" class="arrow">Integrated circuit design protection</a> </h4> <p class="f5">In New Zealand, the layout design of semi-conductors and integrated circuits is protected by the Layout Designs Act 1994.</p> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/intellectual-property-enforcement" class="arrow">Intellectual property enforcement</a> </h4> <p class="f5">If you own intellectual property, you are responsible for monitoring the way it is used and protecting it against infringement.</p> </div> <div class="sublanding-content child-list-present" > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/matauranga-and-taonga-maori-and-the-intellectual-property-system" class="arrow">Mātauranga and Taonga Māori and the Intellectual Property System </a> </h4> <p class="f5">The Government is developing a whole-of-government approach to address the issues raised in the Wai 262 inquiry. This creates an opportunity to take a holistic approach to protecting mātauranga and taonga Māori in the intellectual property system. </p> <ul class="landing-child-navigation"> <li> <a href="/business-and-employment/business/intellectual-property/matauranga-and-taonga-maori-and-the-intellectual-property-system/protecting-taonga-works-and-matauranga-maori" class="link child-link">Protecting taonga works and mātauranga Māori</a> </li> </ul> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/disclosure-of-origin-requirements-in-the-patents-regime" class="arrow">Disclosure of origin requirements in the patents regime</a> </h4> <p class="f5">We consulted on possible options to introduce a disclosure of origin requirement in the patents regime.</p> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/proposed-intellectual-property-laws-amendment-bill" class="arrow">Proposed Intellectual Property Laws Amendment Bill</a> </h4> <p class="f5">The proposed Intellectual Property Laws Amendment Bill is an omnibus bill intended to make ‘technical” amendments to the Patents Act 2013, the Trade Marks Act 2002, the Designs Act 1953 (the IP Laws), and the associated regulations. </p> </div> <div class="sublanding-content " > <h4 class="landing-nav-title"> <a href="/business-and-employment/business/intellectual-property/the-trans-tasman-patent-attorney-registration-regime" class="arrow">The Trans-Tasman patent attorney registration regime</a> </h4> <p class="f5">The Trans-Tasman patent attorney register records the names of persons and companies who may provide patent-related services in Australia and New Zealand. </p> </div> </div> </div> </div> </div> <div class="social-sharer social-sharer--mobile"> <div 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