CINXE.COM

<!DOCTYPE html> <html lang="en" prefix="og: http://ogp.me/ns#" translate="no">  <head>  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0174e4ef-b832-4af5-a993-2642a1c2e41e"></script> <script data-ot-ignore type="text/javascript"> function OptanonWrapper() {} </script>   <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="google" content="nositelinkssearchbox"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=1"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=1"> <link rel="icon" type="image/png" href="/favicon.png?v=1" /> <link rel="shortcut icon" href="/favicon.ico?v=1" /> <link rel="manifest" href="https://www.qualtrics.com/m/assets/dist/manifest.json"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#5bbad5"> <meta name="theme-color" content="#ffffff"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="pingback" href="https://www.qualtrics.com/xmlrpc.php">   <link rel="preload" as="style" href="https://www.qualtrics.com/m/assets/dist/css/fonts.css" /> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/fonts.css" /> <link rel="preload" as="style" href="https://use.typekit.net/igb0ftr.css"> <link rel="stylesheet" href="https://use.typekit.net/igb0ftr.css"> <link rel="preload" as="script" href="https://www.qualtrics.com/m/assets/dist/js/modules/internal-library-2024-07.js"> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/internal-library-2024-07.js" defer></script> <link rel="preload" as="style" href="https://www.qualtrics.com/m/assets/dist/css/styles.css"> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/styles.css"> <script data-ot-ignore src="https://www.qualtrics.com/assets/json/hreflang-routing/managed/definitions.js" defer></script>  <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/language-routing-2024-08.js" defer></script> <script data-ot-ignore type="text/javascript"> var langStyles = document.createElement('link'); langStyles.rel = 'stylesheet'; langStyles.href = 'https://www.qualtrics.com/m/assets/dist/css/language-routing.css'; langStyles.type = 'text/css'; var existingLink = document.getElementsByTagName('link')[0]; existingLink.parentNode.insertBefore(langStyles, existingLink); </script> <noscript> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/language-routing.css"> </noscript>   <link rel="preload" as="script" href="https://client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js"> <link rel="preload" as="script" href="https://www.qualtrics.com/m/assets/dist/js/modules/mutiny-2024-07.js"> <script data-ot-ignore data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js" defer></script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/mutiny-2024-07.js"></script>  <script type="text/javascript" data-ot-ignore> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'productLine': 'CXM', 'contentGroup': 'XM Hub', 'contentTitle': 'How to determine sample size', 'contentAuthor': '', 'contentPubDate': '', 'contentTopics': '', 'contentCategory': '', 'qRegion': '' }); //work different // use for debugging //console.log(window.dataLayer[dataLayer.length - 1]) </script>   <script> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.setAttributeNode(d.createAttribute('data-ot-ignore')); j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-W6F8HX'); </script>  <script data-ot-ignore>window.languageSlugsToBcp47 = {"en":"en","en-au":"en-AU","en-gb":"en-GB","ja":"ja","pt-br":"pt-BR","es-es":"es-ES","es":"es","fr":"fr","de":"de","it":"it","ko":"ko-KR","ru":"ru-RU","th":"th-TH","zh-hk":"zh-HK","nl":"nl-BE"}</script>  <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/jquery-3.6.0.min.js" defer></script>  <script data-ot-ignore> window.languageSlugsToBcp47 = {"en":"en","en-au":"en-AU","en-gb":"en-GB","ja":"ja","pt-br":"pt-BR","es-es":"es-ES","es":"es","fr":"fr","de":"de","it":"it","ko":"ko-KR","ru":"ru-RU","th":"th-TH","zh-hk":"zh-HK","nl":"nl-BE"}; </script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>How to Determine Sample Size - Qualtrics</title> <meta name="description" content="Don't let your research project fall short - learn how to choose the optimal sample size and ensure accurate results every time." /> <link rel="canonical" href="https://www.qualtrics.com/experience-management/research/determine-sample-size/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How to Determine Sample Size - Qualtrics" /> <meta property="og:description" content="Don't let your research project fall short - learn how to choose the optimal sample size and ensure accurate results every time." /> <meta property="og:url" content="https://www.qualtrics.com/experience-management/research/determine-sample-size/" /> <meta property="og:site_name" content="Qualtrics" /> <meta property="article:modified_time" content="2024-02-07T21:04:45+00:00" /> <meta property="og:image" content="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/01/sample-size-feature-en.webp" /> <meta property="og:image:width" content="1080" /> <meta property="og:image:height" content="1080" /> <meta property="og:image:type" content="image/webp" /> <meta name="twitter:card" content="summary_large_image" />  <link rel="alternate" type="application/rss+xml" title="Qualtrics » Stories Feed" href="https://www.qualtrics.com/web-stories/feed/"><style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67000000000000004rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.3799999999999999rem;--wp--preset--spacing--80: 5.0599999999999996rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style> #vimeo-player-modal .modal-dialog { max-width: none; } #ot-sdk-btn.ot-sdk-show-settings:hover, #ot-sdk-btn.optanon-show-settings:hover { background-color: #fff !important; } @media all and (-ms-high-contrast: none), (-ms-high-contrast: active) { /* navigation is fixed on IE since it does not support position: sticky */ #nav-container, .xm-nav { position: fixed !important; top: 0; } #content { padding-top: 86px; } } </style> </head> <body class="page-experience-management" itemscope itemtype="http://schema.org/Website" itemid="https://www.qualtrics.com#website"> <link itemprop="hasPart" href="https://www.qualtrics.com/experience-management/research/determine-sample-size/#webpage" /> <meta itemprop="name" content="Qualtrics"> <meta itemprop="url" content="https://www.qualtrics.com"> <span itemprop="publisher" itemscope itemtype="http://schema.org/Organization" itemid="https://www.qualtrics.com#organization"> <meta itemprop="name" content="Qualtrics"> <meta itemprop="url" content="https://www.qualtrics.com"> <link itemprop="sameAs" href="https://www.facebook.com/Qualtrics/" /> <link itemprop="sameAs" href="https://twitter.com/Qualtrics/" /> <link itemprop="sameAs" href="https://www.linkedin.com/company/qualtrics" /> <link itemprop="sameAs" href="https://www.instagram.com/qualtrics/" /> <link itemprop="sameAs" href="https://www.youtube.com/user/QualtricsSoftware/" /> <span itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://www.qualtrics.com/m/qualtrics-xm.png"> </span> </span>  <svg style="height: 0; position: absolute;"> <defs> <linearGradient id="svg-gradient-fill" gradientTransform="rotate(45, .5, .5)"> <stop offset=".08" class="stop-cx"></stop> <stop offset=".33" class="stop-px"></stop> <stop offset=".61" class="stop-ex"></stop> <stop offset=".92" class="stop-bx"></stop> </linearGradient> </defs> </svg>  <noscript><iframe src="https://sgtm.qualtrics.com/ns.html?id=GTM-W6F8HX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a id="keyboard-bypass" href="#keyboard-bypass-target">Skip to main content</a> <style> #keyboard-bypass { position: fixed; z-index: 1050; } #keyboard-bypass:not(:focus) { clip: rect(1px, 1px, 1px, 1px); } </style> <div id="page" class="hfeed site" itemscope itemtype="http://schema.org/Webpage" itemid="https://www.qualtrics.com/experience-management/research/determine-sample-size/#webpage"> <meta itemprop="url" content="https://www.qualtrics.com/experience-management/research/determine-sample-size/"> <meta itemprop="name" content="How to Determine Sample Size - Qualtrics"> <meta itemprop="inLanguage" content="en"> <meta itemprop="datePublished" content="February 5, 2024"> <meta itemprop="dateModified" content="February 7, 2024"> <meta itemprop="description" content="Don't let your research project fall short - learn how to choose the optimal sample size and ensure accurate results every time."> <div id="mutiny-banner-parent"></div>   <div id="content" class="site-content en">  <div>  <link rel="preload" as="style" href="https://www.qualtrics.com/m/assets/dist/css/main-nav-2024-02.css"> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/main-nav-2024-02.css"> <qx-nav class="qx-nav bg-white" data-gacontainer="garegion" data-gatext="header"> <template class="menu-card-template"> <a class="menu-card" href="#"> <slot name="title"></slot> <slot></slot> </a> </template> <a href="/" style="display: block; padding: 0;"> <img src="https://www.qualtrics.com/m/qualtrics-xm-long.svg" alt="Qualtrics Home page" style="display: block;" width="112" height="32" /> </a> <button class="hamburger" type="button" aria-label="toggle menu" aria-expanded="false" aria-controls="qx-menu"> <div class="inner"> <span class="bar"></span> <span class="bar"></span> <span class="bar"></span> </div> </button> <ul class="qx-menu level-0" id="qx-menu"> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="136672" data-sub="products" data-gacontainer="gasection"> <span>PRODUCTS</span> </button> <ul class="qx-menu level-1" id="136672"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/frontline/" data-sub="products" data-gatext="XM for Customer Frontlines"> <small>XM for</small> Customer Experience </a> <ul class="qx-menu level-2" id="136682"> <li class="menu-item" > <menu-card data-href="/frontline/digital/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/suite_and_product_logos-16.svg" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/digital-hover.svg" data-hover-class="frontline" data-background-size="" data-gatext="Digital" > <span slot="title">Digital</span> <p class='description'>Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/frontline/care/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/suite_and_product_logos-17.svg" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/care-hover-en.webp" data-hover-class="frontline" data-background-size="" data-gatext="Care" > <span slot="title">Care</span> <p class='description'>Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/frontline/location-cx/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/suite_and_product_logos-18.svg" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/locations-hover-en-1.webp" data-hover-class="frontline" data-background-size="" data-gatext="Location" > <span slot="title">Locations</span> <p class='description'>Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground</p> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/people/" data-gatext="XM for People Teams"> <small>XM for</small> Employee Experience </a> <ul class="qx-menu level-2" id="136683"> <li class="menu-item" > <menu-card data-href="/people/engage/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/suite_and_product_logos-10.svg" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/engage-hover-en-1.webp" data-hover-class="people" data-background-size="" data-gatext="Engage" > <span slot="title">Engage</span> <p class='description'>Know how your people feel and empower managers to improve employee engagement, productivity, and retention</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/people/lifecycle/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/lifecyclenav-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/lifecycle-hover-en-1.webp" data-hover-class="people" data-background-size="" data-gatext="Lifecycle" > <span slot="title">Lifecycle</span> <p class='description'>Take action in the moments that matter most along the employee journey and drive bottom line growth</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/people/analytics/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/analyticsnav-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/analytics-hover-en-1.webp" data-hover-class="people" data-background-size="" data-gatext="Analytics" > <span slot="title">Analytics</span> <p class='description'>Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people</p> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/strategy/" data-gatext="XM for Strategy & Insights"> <small>XM for</small> Strategy & Research </a> <ul class="qx-menu level-2" id="136684"> <li class="menu-item" > <menu-card data-href="/strategy/research/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/suite_and_product_logos-04.svg" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/research-hover-en-2.webp" data-hover-class="strategy" data-background-size="" data-gatext="Research" > <span slot="title">Research</span> <p class='description'>Get faster, richer insights with qual and quant tools that make powerful market research available to everyone</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/strategy/ux/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/uxnav-en-1.webp" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/ux-hover-en.webp" data-hover-class="strategy" data-background-size="" data-gatext="UX" > <span slot="title">User Experience</span> <p class='description'>Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/brand-experience/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/brandnav-en-1.webp" data-hover-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/brand-hover-en-1.webp" data-hover-class="strategy" data-background-size="" data-gatext="Brand" > <span slot="title">Brand</span> <p class='description'>Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market</p> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <a class="menu-link level-1 white" href="/platform/" data-gatext="XM Platform">XM Platform</a> <p class="description">Explore the platform powering Experience Management</p> <ul class="qx-menu level-2" id="136685"> <li class="menu-item" > <a class="footer-link level-2" href="/free-account/?utm_lp=nav-sticky-banner" data-gatext="free account"> Free Account </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/watch-demo/?utm_lp=nav-sticky-banner" data-gatext="product demos"> Product Demos </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="136673" data-sub="solutions" data-gacontainer="gasection"> <span>SOLUTIONS</span> </button> <ul class="qx-menu level-1" id="136673"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/team/" data-gatext="Teams"> Teams </a> <ul class="qx-menu level-2" id="136692"> <li class="menu-item" > <menu-card data-href="/digital/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/for_marketing.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Digital" > <span slot="title">For Digital</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/customer-service/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/for_operations.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Customer Care" > <span slot="title">For Customer Care</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/human-resources/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/for_HR.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For HR" > <span slot="title">For Human Resources</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/market-research/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/for_researchers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Researchers" > <span slot="title">For Researchers</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/team/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/plus.webp" data-hover-icon="" data-hover-class="" data-background-size="20px" data-gatext="All Teams" > <span slot="title">All Teams</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/industry/" data-gatext="Industries"> Industries </a> <ul class="qx-menu level-2" id="136693"> <li class="menu-item" > <menu-card data-href="/healthcare/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/healthcare.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Healthcare" > <span slot="title">Healthcare</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/education/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/education.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Education" > <span slot="title">Education</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/financial-services/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/financial_services.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Financial Services" > <span slot="title">Financial Services</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/government/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/government.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Government" > <span slot="title">Government</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/industry/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/plus.webp" data-hover-icon="" data-hover-class="" data-background-size="20px" data-gatext="All Industries" > <span slot="title">All Industries</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Popular Use Cases</p> <ul class="qx-menu level-2" id="136694"> <li class="menu-item" > <menu-card data-href="/customer-experience/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/customer_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="27px" data-gatext="Customer Experience" > <span slot="title">Customer Experience</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/employee-experience/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/employee_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="27px" data-gatext="Employee Experience" > <span slot="title">Employee Experience</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/customer-experience/nps-software/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/12/icons-56-1.svg" data-hover-icon="" data-hover-class="" data-background-size="27px" data-gatext="NPS" > <span slot="title">Net Promoter Score</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/customer-experience/voice-of-customer/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/brain_head.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="VOC" > <span slot="title">Voice of Customer</span> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="136707"> <li class="menu-item" > <a class="footer-link level-2" href="/free-account/?utm_lp=nav-sticky-banner" data-gatext="free account"> Free Account </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/watch-demo/?utm_lp=nav-sticky-banner" data-gatext="product demos"> Product Demos </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="136674" data-sub="resources" data-gacontainer="gasection"> <span>RESOURCES</span> </button> <ul class="qx-menu level-1" id="136674"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item has-children" > <p class="menu-title">Customer</p> <ul class="qx-menu level-2" id="136695"> <li class="menu-item" > <menu-card data-href="https://support-portal.qualtrics.com/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/support.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Success Hub" > <span slot="title">Customer Success Hub</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/support/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/product_documentation-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Product Documentation" > <span slot="title">Product Documentation</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/training/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/training_certification.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Training and Certification" > <span slot="title">Training & Certification</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://community.qualtrics.com/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/community.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Community" > <span slot="title">Community</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://www.xminstitute.com/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/xmi.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="XM Institute" > <span slot="title">XM Institute</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/services/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/services.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Services" > <span slot="title">Services</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Learn</p> <ul class="qx-menu level-2" id="136696"> <li class="menu-item" > <menu-card data-href="/resources/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/popular_resources-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Popular Resources" > <span slot="title">Popular Resources</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/customers/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/customer_stories.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Stories" > <span slot="title">Customer Stories</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/blog/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/blog.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Blog" > <span slot="title">Blog</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/platform/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/05/ai-icon-flat.svg" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Artificial Intelligence" > <span slot="title">Artificial Intelligence</span> </menu-card> </li> <li class="menu-item dir-row has-children" > <a class="collapse-top-link" href="/experience-management/" data-gatext="What is XM"> <img src='https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/xm.svg' alt=''> XM Knowledge Base </a> <collapse-button class="collapse-button" type="button" aria-expanded="true" aria-controls="136698" is="collapse-button"></collapse-button> <ul class="qx-menu level-3" id="136698"> <li class="menu-item" > <a class="collapse-link level-3" href="/experience-management/customer/" data-gatext="What is XM > Customer Experience"> Customer Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/experience-management/employee/" data-gatext="What is XM > Employee Experience"> Employee Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/experience-management/research/" data-gatext="What is XM > Market Research"> Market Research </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Company</p> <ul class="qx-menu level-2" id="136697"> <li class="menu-item" > <menu-card data-href="/about/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/about_us.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="About Us" > <span slot="title">About Us</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/careers/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/careers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Careers" > <span slot="title">Careers</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/partnerships/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/partnerships.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Partnerships" > <span slot="title">Partnerships</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/marketplace/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/12/marketplace-en.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Marketplace" > <span slot="title">Marketplace</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/x4summit/" data-icon="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/11/X4_summit.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="X4 Summit" > <span slot="title">X4 Summit</span> <p class='description'>The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.</p> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="136912"> <li class="menu-item" > <a class="footer-link level-2" href="/free-account/?utm_lp=nav-sticky-banner" data-gatext="free account"> Free Account </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/watch-demo/?utm_lp=nav-sticky-banner" data-gatext="product demos"> Product Demos </a> </li> </ul> </li> </ul> </li> <li class="menu-item" > <a class="menu-link level-0" href="/pricing/" data-gatext="Plans and Pricing"> PRICING </a> </li> <li class="language-item has-children" > <button class="language-button level-0" type="button" aria-expanded="false" aria-controls="136676" data-sub="website" data-gacontainer="gasection" data-gatext="website"> <img src='https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/global.svg' alt='language' width='18' height='18'> <span>LANGUAGE</span> </button> <ul class="qx-menu level-1" id="136676"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/" hreflang="en" data-lang="en" data-gatext="EN">English/US</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/de/" hreflang="de" data-lang="de" data-gatext="DE">Deutsch</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/en-au/" hreflang="en-AU" data-lang="en-au" data-gatext="en-AU">English/AU & NZ</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/en-gb/" hreflang="en-GB" data-lang="en-gb" data-gatext="en-GB">English/UK</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/fr/" hreflang="fr" data-lang="fr" data-gatext="FR">Français</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/es-es/" hreflang="es-ES" data-lang="es-es" data-gatext="ES-ES">Español/Europa</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/es/" hreflang="es" data-lang="es" data-gatext="ES">Español/América Latina</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/zh-hk/" hreflang="zh-HK" data-lang="zh-hk" data-gatext="zh-HK">繁體中文</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/it/" hreflang="it" data-lang="it" data-gatext="IT">Italiano</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/ko/" hreflang="ko-KR" data-lang="ko" data-gatext="KO">한국어</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/ja/" hreflang="ja" data-lang="ja" data-gatext="JA">日本語</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/nl/" hreflang="nl-BE" data-lang="nl" data-gatext="NL">Nederlands</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/pt-br/" hreflang="pt-BR" data-lang="pt-br" data-gatext="PT-BR">Português Brasileiro</a> </li> <li class="menu-item" > <a class="language-link q-language-nav" href="/th/" hreflang="th-TH" data-lang="th" data-gatext="TH">ไทย</a> </li> </ul> </li> <li class="menu-item" > <a class="menu-link level-0" href="/login/" data-gatext="login"> LOGIN </a> </li> <li class="menu-item" > <a class="menu-link level-0" href="/support/" data-gatext="support"> SUPPORT </a> </li> <li class="menu-item" > <button class="demo-button" data-toggle="modal" data-target="#marketo-iframe-modal" data-action="Request Demo" data-details="Header" data-gatext="request demo" > REQUEST DEMO </button> </li> </ul></qx-nav> <script src="https://www.qualtrics.com/m/assets/dist/js/modules/main-navigation-2024-07.js" defer></script> <span id="keyboard-bypass-target"></span> </div> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/pages/content-hub.css"> <div> <nav class="navbar navbar-expand-lg navbar-subnav "> <div class="container pl-6 pl-md-0"> <div class="navbar-brand ml-2"> <a class="nav-title brand-img fade d-inline-block d-md-none" href="https://www.qualtrics.com/experience-management/"><img loading="lazy" width="36" height="19" src="https://www.qualtrics.com/m/xm.svg" alt="XM logo"></a> <a href="https://www.qualtrics.com/experience-management/"> <span class="nav-title brand-img fade d-none d-md-inline-block"> <img loading="lazy" width="36" height="19" src="https://www.qualtrics.com/m/xm.svg" alt="XM logo"> </span> <span class="nav-title headline-eyebrow text-black">Experience Management</span> </a> </div> <div id="sub-nav" class="collapse navbar-collapse navbar-nav flex-column flex-lg-row align-items-start align-items-lg-center" aria-label="Breadcrumb"> <a class="nav-item cx" data-tag="cx" href="https://www.qualtrics.com/experience-management/customer/">Customer Experience</a> <a class="nav-item ex" data-tag="ex" href="https://www.qualtrics.com/experience-management/employee/">Employee Experience</a> <a class="nav-item px" data-tag="px" href="https://www.qualtrics.com/experience-management/product/">Product Experience</a> <a class="nav-item bx" data-tag="bx" href="https://www.qualtrics.com/experience-management/brand/">Brand Experience</a> <a class="nav-item rc" data-tag="rc" href="https://www.qualtrics.com/experience-management/research/">Market Research</a> <a class="nav-item id" data-tag="id" href="https://www.qualtrics.com/experience-management/industry/">Industry</a> </div> <button class="navbar-toggler collapsed" type="button" data-toggle="collapse" data-target="#sub-nav" aria-controls="navbarNav" aria-expanded="false" aria-label="Toggle navigation"></button> </div> </nav> <div class="xm-hub"> <section class="breadcrumb"> <div class="container breadcrumb-section"> <div class="row"> <div class="col-12"> <div class="breadcrumbs-wrap"> <ul class="breadcrumbs" aria-label="Breadcrumb"> <li><a href="https://www.qualtrics.com/experience-management/" class="text-gray-ally">Experience Management</a></li> <li><a href="https://www.qualtrics.com/experience-management/research/" class="text-gray-ally">Market Research</a></li><li><a href="https://www.qualtrics.com/experience-management/research/determine-sample-size/" class="text-gray-ally"aria-current="page">How To Determine Sample Size</a></li> </ul> </div> </div> </div> </div> </section>  <div class="default-style-wrapper rc" data-garegion="body">  <link rel="preload" as="image" href="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/01/sample-size-feature-en.webp" /> <section class="top-banner-content"> <div class="container py-5"> <div class="row">  <div id="article-sidebar"> <div class="pb-4"> <h3 style="font-size:18px;margin-top:0;">Try Qualtrics for free</h3> <a class="btn btn-small btn-px" href="/free-account/?utm_lp=hub-sidebar">Free Account </a> </div>  <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on Facebook"> <svg class="icon icon-black facebook icon-size-4 lazy w-auto"> <title>Facebook logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/logo-facebook.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on X"> <svg class="icon icon-black twitter icon-size-4 lazy w-auto"> <title>Twitter logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/customer/x.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on LinkedIn"> <svg class="icon icon-black linked-in icon-size-4 lazy w-auto"> <title>LinkedIn logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/logo-linkedin.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share via Email"> <svg class="icon icon-black icon-size-4 lazy w-auto"> <title>Email logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/envelope-closed.svg#solid"></use> </svg> </a> </div> <div class="col-12 col-lg-10 offset-lg-2">  <div class="w-48 d-inline-block pr-4 align-top"> <div class="mb-5 border-leaf-lg" style="padding-bottom: 100%; background-image:url('https://www.qualtrics.com/m/assets/wp-content/uploads/2024/01/sample-size-feature-en.webp'); background-position:center; background-size: cover;" data-srcFull="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/01/sample-size-feature-en.webp"> </div> </div> <div class="w-48 d-inline-block align-top"> <h1 class="headline" data-swiftype-name="title" data-swiftype-type="string"> How to determine sample size </h1> <p class="intro-summary " data-swiftype-name="body" data-swiftype-type="text" style="font-size:18px;"> <span style="font-size:15px;font-weight: 700;line-height: 1.6;"> 12 min read </span> <br /> Sample size can make or break your research project. Here’s how to master the delicate art of choosing the right sample size. </p> </div> </div> </div> </div> </section> <style> /* Cancel out bolder in _reboot.scss */ b, strong { font-weight: bold; } </style> <section id="article-content-section" class="generated-content research mb-5"> <div class="container py-3"> <div class="row"> <div class="col-12 col-lg-7 offset-lg-2"> <div class="content-block"> <p><strong>Author: </strong><a href="https://www.qualtrics.com/blog/author/will-webster/">Will Webster</a></p> <p class="text-left">Sample size is the beating heart of any research project. It’s the invisible force that gives life to your data, making your findings robust, reliable and believable.</p> <p>Sample size is what determines if you see a broad view or a focus on minute details; the art and science of correctly determining it involves a careful balancing act. Finding an appropriate sample size demands a clear understanding of the level of detail you wish to see in your data and the constraints you might encounter along the way.</p> <p>Remember, whether you’re studying a small group or an entire population, your findings are only ever as good as the sample you choose.</p> <p><a href="/ebooks-guides/conduct-market-research/?utm_lp=hub-how-to-determine-sample-size"><strong>Free eBook: Empower your market research efforts today</strong></a></p> <p>Let’s delve into the world of sampling and uncover the best practices for determining sample size for your research.</p> <h2>How to determine sample size</h2> <p>“How much sample do we need?” is one of the most commonly-asked questions and stumbling points in the early stages of <a href="https://www.qualtrics.com/experience-management/research/research-design/">research design</a>. Finding the right answer to it requires first understanding and answering two other questions:</p> <ul> <li>How important is statistical significance to you and your stakeholders?</li> <li>What are your real-world constraints?</li> </ul> <h3>How important is statistical significance to you and your stakeholders?</h3> <p>At the heart of this question is the goal to confidently differentiate between groups, by describing meaningful differences as statistically significant. <a href="https://www.qualtrics.com/experience-management/research/statistical-significance-calculator/"><strong>Statistical significance</strong></a> isn’t a difficult concept, but it needs to be considered within the unique context of your research and your measures.</p> <p>First, you should consider when you deem a difference to be meaningful in your area of research. While the standards for statistical significance are universal, the standards for “meaningful difference” are highly contextual.</p> <p>For example, a 10% difference between groups might not be enough to merit a change in a marketing campaign for a breakfast cereal, but a 10% difference in efficacy of breast cancer treatments might quite literally be the difference between life and death for hundreds of patients. The exact same magnitude of difference has very little meaning in one context, but has extraordinary meaning in another. You ultimately need to determine the level of precision that will help you make your decision.</p> <p>Within sampling, the lowest amount of magnification – or smallest sample size – could make the most sense, given the level of precision needed, as well as timeline and budgetary constraints.</p> <p>If you’re able to detect statistical significance at a difference of 10%, and 10% is a meaningful difference, there is no need for a larger sample size, or higher magnification. However, if the study will only be useful if a significant difference is detected for smaller differences – say, a difference of 5% — the sample size must be larger to accommodate this needed precision. Similarly, if 5% is enough, and 3% is unnecessary, there is no need for a larger statistically significant sample size.</p> <p>You should also consider how much you expect your responses to vary. When there isn’t a lot of variability in response, it takes a lot more sample to be confident that there are statistically significant differences between groups.</p> <p>For instance, it will take a lot more sample to find statistically significant differences between groups if you are asking, “What month do you think Christmas is in?” than if you are asking, “How many miles are there between the Earth and the moon?”. In the former, nearly everybody is going to give the exact same answer, while the latter will give a lot of variation in responses. Simply put, when your variables do not have a lot of variance, larger sample sizes make sense.</p> <p><strong>Statistical significance</strong></p> <p>The likelihood that the results of a study or experiment did not occur randomly or by chance, but are meaningful and indicate a genuine effect or relationship between variables.</p> <p><strong>Magnitude of difference</strong></p> <p>The size or extent of the difference between two or more groups or variables, providing a measure of the effect size or practical significance of the results.</p> <p><strong>Actionable insights</strong></p> <p>Valuable findings or conclusions drawn from <a href="https://www.qualtrics.com/experience-management/research/data-analysis/">data analysis</a> that can be directly applied or implemented in decision-making processes or strategies to achieve a particular goal or outcome.</p> <p>It’s crucial to understand the differences between the concepts of “statistical significance”, “magnitude of difference” and “actionable insights” – and how they can influence each other:</p> <ul> <li>Even if there is a statistically significant difference, it doesn’t mean the magnitude of the difference is large: with a large enough sample, a 3% difference could be statistically significant</li> <li>Even if the magnitude of the difference is large, it doesn’t guarantee that this difference is statistically significant: with a small enough sample, an 18% difference might not be statistically significant</li> <li>Even if there is a large, statistically significant difference, it doesn’t mean there is a story, or that there are actionable insights</li> </ul> <p>There is no way to guarantee statistically significant differences at the outset of a study – and that is a good thing.</p> <p>Even with a sample size of a million, there simply may not be any differences – at least, any that could be described as statistically significant. And there are times when a lack of significance is positive.</p> <p>Imagine if your main competitor ran a multi-million dollar ad campaign in a major city and a huge pre-post study to detect campaign effects, only to discover that there were no statistically significant differences in <a href="https://www.qualtrics.com/experience-management/brand/what-is-brand-awareness/">brand awareness</a>. This may be terrible news for your competitor, but it would be great news for you.</p> <p><img fetchpriority="high" decoding="async" class="img-fluid alignnone wp-image-132291 size-full" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/06/Relative-Importance-1.webp" alt="relative importance of age" width="590" height="259" srcset="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/06/Relative-Importance-1.webp 590w, https://www.qualtrics.com/m/assets/wp-content/uploads/2023/06/Relative-Importance-1-150x66.webp 150w" sizes="(max-width: 590px) 100vw, 590px" /></p> <p style="text-align: center;"><em>With Stats iQ™ you can analyze your research results and conduct significance testing</em></p> <h3>What are your real-world constraints?</h3> <p>As you determine your sample size, you should consider the real-world constraints to your research.</p> <p>Factors revolving around timings, budget and target population are among the most common constraints, impacting virtually every study. But by understanding and acknowledging them, you can definitely navigate the practical constraints of your research when pulling together your sample.</p> <h4>Timeline constraints</h4> <p>Gathering a larger sample size naturally requires more time. This is particularly true for elusive audiences, those hard-to-reach groups that require special effort to engage. Your timeline could become an obstacle if it is particularly tight, causing you to rethink your sample size to meet your deadline.</p> <h4>Budgetary constraints</h4> <p>Every sample, whether large or small, inexpensive or costly, signifies a portion of your budget. Samples could be like an open market; some are inexpensive, others are pricey, but all have a price tag attached to them.</p> <h4>Population constraints</h4> <p>Sometimes the individuals or groups you’re interested in are difficult to reach; other times, they’re a part of an extremely small population. These factors can limit your sample size even further.</p> <h3>What’s a good sample size?</h3> <p>A good sample size really depends on the context and goals of the research. In general, a good sample size is one that accurately represents the population and allows for reliable statistical analysis.</p> <p>Larger sample sizes are typically better because they reduce the likelihood of <a href="https://www.qualtrics.com/experience-management/research/sampling-errors/">sampling errors</a> and provide a more accurate representation of the population. However, larger sample sizes often increase the impact of practical considerations, like time, budget and the availability of your audience. Ultimately, you should be aiming for a sample size that provides a balance between statistical validity and practical feasibility.</p> <h2>4 tips for choosing the right sample size</h2> <p>Choosing the right sample size is an intricate balancing act, but following these four tips can take away a lot of the complexity.</p> <h3>1) Start with your goal</h3> <p>The foundation of your research is a clearly defined goal. You need to determine what you’re trying to understand or discover, and use your goal to guide your <a href="https://www.qualtrics.com/experience-management/research/business-research-methods/">research methods</a> – including your sample size.</p> <p>If your aim is to get a broad overview of a topic, a larger, more diverse sample may be appropriate. However, if your goal is to explore a niche aspect of your subject, a smaller, more targeted sample might serve you better. You should always align your sample size with the objectives of your research.</p> <h3>2) Know that you can’t predict everything</h3> <p>Research is a journey into the unknown. While you may have hypotheses and predictions, it’s important to remember that you can’t foresee every outcome – and this uncertainty should be considered when choosing your sample size.</p> <p>A larger sample size can help to mitigate some of the risks of unpredictability, providing a more diverse range of data and potentially more accurate results. However, you shouldn’t let the fear of the unknown push you into choosing an impractically large sample size.</p> <h3>3) Plan for a sample that meets your needs and considers your real-life constraints</h3> <p>Every research project operates within certain boundaries – commonly budget, timeline and the nature of the sample itself. When deciding on your sample size, these factors need to be taken into consideration.</p> <p>Be realistic about what you can achieve with your available resources and time, and always tailor your sample size to fit your constraints – not the other way around.</p> <h3>4) Use best practice guidelines to calculate sample size</h3> <p>There are many established guidelines and formulas that can help you in determining the right sample size.</p> <p>The easiest way to define your sample size is using a <a href="https://www.qualtrics.com/blog/calculating-sample-size/"><strong>sample size calculator</strong></a>, or you can use a manual sample size calculation if you want to test your math skills. Cochran’s formula is perhaps the most well known equation for calculating sample size, and widely used when the population is large or unknown.</p> <p><img decoding="async" class="img-fluid alignnone wp-image-141786 size-medium" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cochrans-sample-formula-en-768x512.webp" alt="Cochran's sample size formula" width="768" height="512" srcset="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cochrans-sample-formula-en-768x512.webp 768w, https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cochrans-sample-formula-en-380x253.webp 380w, https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cochrans-sample-formula-en-150x100.webp 150w, https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cochrans-sample-formula-en.webp 1200w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p>Beyond the formula, it’s vital to consider the confidence interval, which plays a significant role in determining the appropriate sample size – especially when working with a <a href="https://www.qualtrics.com/experience-management/research/systematic-random-sampling/">random sample</a> – and the sample proportion. This represents the expected ratio of the target population that has the characteristic or response you’re interested in, and therefore has a big impact on your correct sample size.</p> <p>If your population is small, or its variance is unknown, there are steps you can still take to determine the right sample size. Common approaches here include conducting a small pilot study to gain initial estimates of the population variance, and taking a conservative approach by assuming a larger variance to ensure a more representative sample size.</p> <h2>Empower your market research</h2> <p>Conducting meaningful research and extracting actionable intelligence are priceless skills in today’s ultra competitive business landscape. It’s never been more crucial to stay ahead of the curve by leveraging the power of market research to identify opportunities, mitigate risks and make informed decisions.</p> <p>Equip yourself with the tools for success with our essential eBook, <a href="https://www.qualtrics.com/ebooks-guides/conduct-market-research/"><strong>“The ultimate guide to conducting market research”</strong></a>.</p> <p>With this front-to-back guide, you’ll discover the latest strategies and best practices that are defining effective market research. Learn about practical insights and real-world applications that are demonstrating the value of research in driving business growth and innovation.</p> </div> </div> </div> </div> <div class="my-3 py-4 bg-gray-light" data-gacontainer="gasection" data-gatext="cta-panel"> <div class="container"> <div class="row align-items-stretch"> <div class="col-lg-5 col-md-7 offset-lg-2 d-flex flex-column justify-content-end mb-3 mb-md-0"> <p class="headline-card mb-0">Free eBook: Empower your market research efforts today</p> </div> <div class="col-lg-3 col-md-5 d-flex align-items-end"> <a class="btn btn-small btn-primary" href="/ebooks-guides/conduct-market-research/?utm_lp=hub-how-to-determine-sample-size">Download now</a> </div> </div> </div> </div> </section> <section id="article-footer-section" class="bg-white" data-gacontainer="gasection" data-gatext="article-navigation">  <div class="container"> <div class="row py-5"> <div class="col-12"> <h5 class="headline-light mb-0">Related resources</h5> </div> </div> <div class="row related-default"> <div class="col-12 col-md-6 mb-5 0"> <a class="post-link text-black d-inline-block" data-gatext="link-selection-bias" href="https://www.qualtrics.com/experience-management/research/selection-bias/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2022/07/sampling.jpg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Selection Bias<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">11 min read</span> </h5> <div style="clear:both;"></div> </a></div> <div class="col-12 col-md-6 mb-5 1"> <a class="post-link text-black d-inline-block" data-gatext="link-systematic-random-sampling" href="https://www.qualtrics.com/experience-management/research/systematic-random-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2022/02/sq-3.jpeg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Systematic Random Sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">15 min read</span> </h5> <div style="clear:both;"></div> </a></div> <div class="col-12 col-md-6 mb-5 2"> <a class="post-link text-black d-inline-block" data-gatext="link-convenience-sampling" href="https://www.qualtrics.com/experience-management/research/convenience-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/08/convenience-sampling-en-768x768.webp"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Convenience Sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">18 min read</span> </h5> <div style="clear:both;"></div> </a></div> <div class="col-12 col-md-6 mb-5 3"> <a class="post-link text-black d-inline-block" data-gatext="link-probability-sampling" href="https://www.qualtrics.com/experience-management/research/probability-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/09/probability-sampling-small.jpg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Probability Sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">8 min read</span> </h5> <div style="clear:both;"></div> </a></div> </div> <div class="row pt-5 pb-7 w-100" style="overflow:hidden;"> <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="article-footer-section" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="post-link text-black d-inline-block" data-gatext="link-non-probability-sampling" href="https://www.qualtrics.com/experience-management/research/non-probability-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/09/np-sampling-square.jpeg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Non-Probability sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">17 min read</span> </h5> <div style="clear:both;"></div> </a></div> <div class="col-12 col-md-6 mb-5 5"> <a class="post-link text-black d-inline-block" data-gatext="link-stratified-random-sampling" href="https://www.qualtrics.com/experience-management/research/stratified-random-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/08/small.png.jpg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Stratified Random Sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">12 min read</span> </h5> <div style="clear:both;"></div> </a></div> <div class="col-12 col-md-6 mb-5 6"> <a class="post-link text-black d-inline-block" data-gatext="link-simple-random-sampling" href="https://www.qualtrics.com/experience-management/research/simple-random-sampling/"> <div class="border-leaf related-img lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/08/group-sq.jpg"></div> <p class="pl-3 related-title callout text-gray-ally mb-2" style="text-transform:uppercase;font-size:13px;">Sampling</p> <h5 class="headline-card related-title pl-3"> Simple Random Sampling<br /> <span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">9 min read</span> </h5> <div style="clear:both;"></div> </a></div> </div>  <div class="container"> <div class="row py-5"> <div class="col-12 col-md-6 offset-md-6 next-link prev-next"> </div> </div> </div> <script type="text/javascript"> window.postCategoryInitials = 'rc'; </script> <script type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/pages/content-hub-content-2023-07.js" defer></script> </div> </div>  <script src="https://www.qualtrics.com/m/assets/dist/js/libraries/swiper.min.js" defer></script> <script src="https://www.qualtrics.com/m/assets/dist/js/modules/xm-hub-2024-09.js" defer></script>  <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ {"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.qualtrics.com\/experience-management\/research\/","name":"Market Research"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.qualtrics.com\/experience-management\/research\/determine-sample-size\/","name":"How To Determine Sample Size"}} ] } </script> <script type="text/javascript"> window.postCategoryInitials = 'rc'; window.seeMoreText = 'SEE MORE'; window.seeLessText = 'SEE LESS'; </script> <script type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/pages/content-hub-main-2024-09.js" defer></script> </div>   <footer class="site-footer overflow-hidden" role="contentinfo" data-gacontainer="garegion" data-gatext="footer"> <div class="container text-left"> <div id="main-footer-content" class="row align-items-stretch py-5 py-lg-6 mx-n5"> <div id="footer-subscribe-form" class="col-lg-6 d-flex pl-5 px-md-5 mb-5 mb-lg-0 flex-column"> <iframe id="footer-marketo-iframe" lang="en" data-ot-ignore class="w-100 mx-n4 mt-n4 mb-0 mb-lg-auto border-0 lazy" data-src="/footer-marketo-form-landing-page/" title="Get the latest news on XM events, research, and product launches" scrolling="no"> </iframe> <div class="d-flex mt-auto pt-3"> <a aria-label="Like us on Facebook" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.facebook.com/Qualtrics/" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-facebook-2023.webp"></img> </a> <a aria-label="Follow us on X" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://twitter.com/Qualtrics/" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/logo-x-2023-en.webp"></img> </a> <a aria-label="Follow us on LinkedIn" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.linkedin.com/company/qualtrics" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-linkedin-2023.webp"></img> </a> <a aria-label="Follow us on LinkedIn" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.youtube.com/user/QualtricsSoftware" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-youtube-2023.webp"></img> </a> </div> </div> <div id="main-footer-items" class="col px-5"> <div id="footer-links-container" class="row"> <div id="support-company-resources-section" class="col"> <div class="row"> <div class="footer-small-column col-sm-6 col-md mb-5 mb-md-0"> <h3 class="headline-eyebrow mb-1">Support</h3> <ul class="list-unstyled"> <li><a href="/support-center/" rel="nofollow">Submit a Ticket</a></li><li><a href="/support/" rel="nofollow">Online Help</a></li><li><a href="https://community.qualtrics.com/?utm_lp=website+footer" rel="nofollow">Qualtrics Community</a></li><li><a href="/services/" rel="nofollow">Professional Services</a></li><li><a href="/product-updates/" rel="nofollow">Product Roadmap</a></li><li><a href="https://status.qualtrics.com/?utm_lp=website+footer" rel="nofollow">Status</a></li> </ul> </div> <div class="footer-small-column col-sm-6 col-md mb-5 mb-md-0"> <h3 class="headline-eyebrow mb-1">Company</h3> <ul class="list-unstyled"> <li><a href="/about/" rel="nofollow">About Us</a></li><li><a href="/x4summit/">X4 Summit</a></li><li><a href="/careers/" rel="nofollow">Careers</a></li><li><a href="/partnerships/" rel="nofollow">Partnerships</a></li><li><a href="/contact/" rel="nofollow">Contact Us</a></li><li><a href="/news/">Newsroom</a></li> </ul> </div> <div class="footer-small-column col-sm-6 col-md "> <h3 class="headline-eyebrow mb-1">Resources</h3> <ul class="list-unstyled"> <li><a href="/customers/" rel="nofollow">Customers</a></li><li><a href="/marketplace/integrations/">Integrations</a></li><li><a href="/blog/">Blog</a></li><li><a href="/events/">Events</a></li><li><a href="/training/certification/" rel="nofollow">Training & Certification</a></li><li><a href="/resources/">Resource Library</a></li><li><a href="https://basecamp.qualtrics.com/?utm_lp=nav-footer">XM Basecamp</a></li> </ul> </div> </div> </div> <div id="use-cases-section" class="col-12"> <h3 class="headline-eyebrow mb-1">Popular Use Cases</h3> <div class="row mb-5 mb-lg-0"> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/strategy/research/survey-software/">Survey Software</a></li><li><a href="/customer-experience/">Customer Experience Management</a></li><li><a href="/employee-experience/">Employee Experience Management</a></li><li><a href="/people/engage/employee-engagement/">Employee Engagement</a></li><li><a href="/employee-experience/exit-interviews/">Exit Interviews</a></li><li><a href="/frontline/care/customer-analytics/">Digital Experience Analytics</a></li><li><a href="/frontline/digital/analytics/">Digital Experience Analytics</a></li><li><a href="/strategy/brand-tracker-software/">Brand Tracking</a></li><li><a href="/people/360-degree-feedback/">360 Feedback</a></li><li><a href="/product-experience/pricing-research-software/">Pricing Research</a></li> </ul> </div> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/frontline/digital/website-app-feedback/">Website & App Feedback</a></li><li><a href="/customer-experience/nps-software/">NPS Software</a></li><li><a href="/customer-experience/surveys/">Customer Surveys</a></li><li><a href="/market-research/">Market Research</a></li><li><a href="/customer-experience/voice-of-customer/">Voice of Customer</a></li><li><a href="/people/engage/pulse-surveys/">Pulse Surveys</a></li><li><a href="/strategy/conjoint-analysis/">Conjoint Analysis</a></li><li><a href="/product-experience/product-naming-tool/">Product Naming</a></li><li><a href="/employee-experience/diversity-inclusion/">Diversity, Equity & Inclusion</a></li><li><a href="/people/engage/well-being-at-work/">Well-being at Work</a></li> </ul> </div> </div> </div> </div> <div id="more-use-cases-section" class=" mt-5"> <button class="footer-arrow-collapse collapsed btn-reset arrow-collapse" data-toggle="collapse" data-target="#more-use-cases-items"> <h3 class="headline-eyebrow mb-1">Popular Articles</h3> </button> <div id="more-use-cases-items" class="row mb-5 mb-lg-0 collapse"> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/experience-management/customer/net-promoter-score/">Net Promoter Score</a></li><li><a href="/experience-management/research/types-of-conjoint/">Conjoint Analysis</a></li><li><a href="/experience-management/customer/what-is-voice-of-customer/">Voice of Customer</a></li><li><a href="/experience-management/brand/brand-tracking-guide/">Brand Tracking</a></li><li><a href="/experience-management/employee/360-degree-feedback/">360 Feedback</a></li><li><a href="/blog/calculating-sample-size/">Sample Size Calculator</a></li><li><a href="/blog/create-online-survey/">How to Create an Online Survey</a></li><li><a href="/experience-management/customer/customer-experience/">Customer Experience</a></li><li><a href="/experience-management/employee/employee-experience/">Employee Experience</a></li> </ul> </div> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/experience-management/research/market-research-guide/">Market Research</a></li><li><a href="/experience-management/brand/what-is-market-segmentation/">What is Market Segmentation?</a></li><li><a href="/experience-management/customer/measure-nps/">How to Calculate NPS</a></li><li><a href="/experience-management/research/determine-sample-size/">How to Determine Sample Size</a></li><li><a href="/experience-management/customer/service-tips-skills/">Customer Service</a></li><li><a href="/blog/50-powerful-leadership-quotes/">50 Powerful Leadership Quotes</a></li><li><a href="/experience-management/employee/employee-feedback/">Employee Feedback</a></li><li><a href="/blog/customer-service-examples/">Good Customer Service Examples</a></li><li><a href="/blog/knowledge-hub/">General Knowledge Hub</a></li> </ul> </div> </div> </div> </div> </div> <hr>    <ul id="shared-footer-links" class="site-footer-end list-unstyled row py-3"> <li class="col-sm-6 mb-2 mb-lg-0"> © <span id="footer-copy-date" class="copy-right-date"></span> Qualtrics <script data-ot-ignore> document.querySelector('.copy-right-date').innerText = new Date().getFullYear(); </script> </li> <li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/legal/customers/gtcs/" rel="nofollow">Terms of Service</a></li><li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/privacy-statement/" rel="nofollow">Privacy Statement</a></li><li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/security-statement/" rel="nofollow">Security Statement</a></li> <li id="teconsent" class="col-sm-6 col-lg ">  <button id="ot-sdk-btn" class="ot-sdk-show-settings text-black border-0 bg-white p-0 text-left" style="font-size: 13.05px;">Cookie Settings</button>  </li> <div id="footer-social-icons" class="col-sm-6 order-1 order-sm-0 order-lg-1 col-lg-1 d-none justify-content-end mb-sm-2 mb-lg-0"> <a aria-label="Like us on Facebook" class="px-1" href="https://www.facebook.com/Qualtrics/" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/svg/display/social-facebook-01.svg" loading="lazy"></svg> </a> <a aria-label="Follow us on X" class="px-1" href="https://twitter.com/Qualtrics/" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/dist/svg/customer/x.svg" loading="lazy"></svg> </a> <a aria-label="Follow us on LinkedIn" class="px-1" href="https://www.linkedin.com/company/qualtrics" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/svg/display/social-linkedin-01.svg" loading="lazy"></svg> </a> </div> </ul> </div> </footer>  </div> </div>   <div class="modal fade" id="marketo-iframe-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-iframe-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <iframe data-ot-ignore lang="en" title="Request Demo Submission Form" id="marketo-iframe" scrolling="no" src=""></iframe> </div> </div> </div> </div>   <div class="modal fade" id="marketo-embedded-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-embedded-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body p-5">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <form id="modal-form" class="marketo-universal-form needs-validation bg-white text-black p-4 w-100" data-thank-you="Thank you! <br> We'll be in touch shortly." data-thank-you-param="mktord-thank-you" data-thank-you-test-id="request-demo-thank-you-text" data-two-step="" novalidate > <div class="d-flex justify-content-center"> <div class="spinner-incremental" role="status" hidden></div> </div> <div class="form-content"> <h3 class="feature-module mt-0 mb-3">Request Demo</h3> <div class="row"> <div class="col-12 form-group"> <input id="modal-first" data-marketo-field="FirstName" name="FirstName" class="form-control" type="text" autocomplete="given-name" required> <label for="modal-first">First Name *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-first-invalid-feedback">Please enter your first name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-last" data-marketo-field="LastName" name="LastName" class="form-control" type="text" autocomplete="family-name" required> <label for="modal-last">Last Name *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-last-invalid-feedback">Please enter your last name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-company" data-marketo-field="Company" name="Company" class="form-control" type="text" autocomplete="organization" required> <label for="modal-company">Company *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-company-invalid-feedback">Please enter your company name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-title" data-marketo-field="Title" name="Title" class="form-control" type="text" autocomplete="organization-title" required> <label for="modal-title">Job Title *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please enter your job title.</span></div> </div> <div class="form-group col-12"> <input id="modal-email" class="form-control" name="Email" type="email" data-marketo-field="Email" autocomplete="email" pattern="^[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$" required> <label for="modal-email">Business Email <span class="align-middle" aria-label="required">*</span></label> <div class="invalid-feedback"> <span class="feedback-tooltip" id="modal-email-invalid-feedback">Please enter a valid business email address.</span> </div> </div> <div class="col-12 form-group">  <input id="modal-phone" data-marketo-field="Phone" name="Phone" class="form-control" type="tel" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Phone Number *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-phone-invalid-feedback">Please enter a valid phone number.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" data-marketo-field="Country" name="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- select an option -- </option> <option data-code="AF" data-us-name="Afghanistan" value="Afghanistan">Afghanistan</option><option data-code="AL" data-us-name="Albania" value="Albania">Albania</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Algeria</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">American Samoa</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antarctica</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua and Barbuda</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentina</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenia</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AU" data-us-name="Australia" value="Australia">Australia</option><option data-code="AT" data-us-name="Austria" value="Austria">Austria</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Azerbaijan</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesh</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BY" data-us-name="Belarus" value="Belarus">Belarus</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgium</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivia</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvet Island</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brazil</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">British Indian Ocean Territory</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Cambodia</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Cameroon</option><option data-code="CA" data-us-name="Canada" value="Canada">Canada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cape Verde</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Islands</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">Central African Republic</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Christmas Island</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoros</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Congo, The Republic of the</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cook Islands</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croatia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curaçao</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Cyprus</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Czech Republic</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Côte d'Ivoire</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Denmark</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominican Republic</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egypt</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Equatorial Guinea</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Ethiopia</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Faroe Islands</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="FI" data-us-name="Finland" value="Finland">Finland</option><option data-code="FR" data-us-name="France" value="France">France</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">French Guiana</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">French Polynesia</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">French Southern Territories</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabon</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="DE" data-us-name="Germany" value="Germany">Germany</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GR" data-us-name="Greece" value="Greece">Greece</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Greenland</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong, China</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungary</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Iceland</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Ireland</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italy</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kazakhstan</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenya</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kyrgyzstan</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Lao People's Democratic Republic</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Latvia</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Lebanon</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libya</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Lithuania</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxembourg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao, China</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Macedonia, North</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagascar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Maldives</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshall Islands</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauritania</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexico</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Micronesia</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldova</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolia</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Morocco</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mozambique</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Netherlands</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">New Caledonia</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">New Zealand</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NE" data-us-name="Niger" value="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolk Island</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Northern Mariana Islands</option><option data-code="NO" data-us-name="Norway" value="Norway">Norway</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palestine</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua New Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Philippines</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland" value="Poland">Poland</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Qatar</option><option data-code="RO" data-us-name="Romania" value="Romania">Romania</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Russia, excluding Crimea</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Rwanda</option><option data-code="RE" data-us-name="Réunion" value="Réunion">Réunion</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">Saint Barthélemy</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">Saint Kitts and Nevis</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">Saint Lucia</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">Saint Martin (French part)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Sao Tome and Principe</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Saudi Arabia</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbia</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychelles</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapore</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (Dutch part)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slovakia</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slovenia</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Solomon Islands</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">South Africa</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option><option data-code="KR" data-us-name="South Korea" value="South Korea">South Korea</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">South Sudan</option><option data-code="ES" data-us-name="Spain" value="Spain">Spain</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudan</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Suriname</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Sweden</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Switzerland</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwan, China</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tajikistan</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tanzania</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Thailand</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TG" data-us-name="Togo" value="Togo">Togo</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad and Tobago</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunisia</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Turkey</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks and Caicos Islands</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, excluding Crimea</option><option data-code="AE" data-us-name="United Arab Emirates" value="United Arab Emirates">United Arab Emirates</option><option data-code="GB" data-us-name="United Kingdom" value="United Kingdom">United Kingdom</option><option data-code="US" data-us-name="United States" value="United States">United States</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">United States Minor Outlying Islands</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Uzbekistan</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" data-us-name="Venezuela" value="Venezuela">Venezuela</option><option data-code="VN" data-us-name="Viet Nam" value="Viet Nam">Viet Nam</option><option data-code="VG" data-us-name="Virgin Islands, British" value="Virgin Islands, British">Virgin Islands, British</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Virgin Islands, U.S.</option><option data-code="WF" data-us-name="Wallis and Futuna" value="Wallis and Futuna">Wallis and Futuna</option><option data-code="EH" data-us-name="Western Sahara" value="Western Sahara">Western Sahara</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Yemen</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Zambia</option><option data-code="ZW" data-us-name="Zimbabwe" value="Zimbabwe">Zimbabwe</option><option data-code="AX" data-us-name="Åland Islands" value="Åland Islands">Åland Islands</option>; </select> <label for="modal-country">Country *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please select your country.</span></div> </div> <div class="col-12 form-group d-none" > <textarea id="modal-lead-comments" data-marketo-field="Lead_Comments__c" class="form-control" type="text" maxlength="150"></textarea> <label for="modal-lead-comments"><span>Please type your inquiry here...</span></label> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyUnsubscribeNotice"> <div id="modal-privacy-unsubscribe-notice" class="pt-3"> <small>By submitting this form, you agree to receive marketing information from Qualtrics as set out in our <a href='/terms-of-service/' target='_blank'>Terms of Service</a> & <a href='/privacy-statement/' target='_blank'>Privacy Statement</a>. You may unsubscribe at any time.</small> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="marketingOptIn"> <div class="form-check form-check-sm pt-3"> <input id="modal-marketing" data-marketo-field="marketingOptIn" class="form-check-input" type="checkbox"> <label for="modal-marketing" class="form-check-label">Yes, I would like to receive marketing communications regarding Qualtrics products, services, and events</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please indicate that you are willing to receive marketing communications.</span></div> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyDataNotice"> <div id="modal-privacy-data-notice" class="pt-3"> <small>By providing this information, you agree that we may process your personal data in accordance with our <a href='/privacy-statement/' target='_blank'>Privacy Statement</a></small> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyAgreementNotice"> <div id="modal-privacy-agreement-notice" class="pt-3"> <small>By submitting I agree to Qualtrics' <a href='/terms-of-service/' target='_blank'>Terms of Service</a> & <a href='/privacy-statement/' target='_blank'>Privacy Statement</a></small> </div> </div> </div> </div> </div> <input id="modal-product-type" type="hidden" class="d-block" data-marketo-field="productType" value="General (XM)" style="height: 0; width: 0; opacity: 0;"> <input id="modal-offer-type" type="hidden" class="d-block" data-marketo-field="offerType" value="" style="height: 0; width: 0; opacity: 0;"> <input id="modal-utm-lp" type="hidden" class="d-block" data-marketo-field="utmlp" value="" style="height: 0; width: 0; opacity: 0;"> <input id="modal-campaign-id" type="hidden" class="d-block" data-marketo-field="campaignId" value="" style="height: 0; width: 0; opacity: 0;"> <input id="modal-user-language" type="hidden" class="d-block" data-marketo-field="UserLanguage__c" value="EN" style="height: 0; width: 0; opacity: 0;"> <div class="mt-3" style="position: relative; height: 36px;"> <button type="submit" class="btn btn-primary mt-3" name="Submit" data-testid="request-demo-submit-button">Submit</button> <button type="button" class="btn btn-primary mt-3 d-none">Request Demo</button> <p class="steps headline-eyebrow text-gray-dark text-center mt-3 d-none">Step <span class="step"></span>/<span class="total-steps">2</span></p> </div> </div> </form> </div> </div> </div> </div>   <div class="modal fade" id="vimeo-player-modal" tabindex="-1" role="dialog" aria-labelledby="vimeo-player-modal-label" aria-hidden="true">  <button type="button" class="close modal-x modal-x-white modal-x-p-2" data-dismiss="modal" aria-label="Close"></button> <div class="modal-dialog modal-dialog-centered modal-xl d-flex justify-content-center" role="document"> <div class="modal-content" style="max-height: 90vh; max-width: 127vh;"> <div class="embed-responsive embed-responsive-16by9"> <iframe id="vimeo-player" lang="en" title="Vimeo Video Player" allowtransparency="true" class="embed-responsive-item" src=""></iframe> </div> <div id="vimeo-cta-row" class="d-none justify-content-center align-items-center text-center flex-column flex-lg-row py-3"> <p class="feature-module text-white mb-3 mb-lg-0"> Ready to learn more about Qualtrics?</p> <a id="vimeo-cta" class="btn btn-px ml-lg-3" href="/lp/request-demo/">Request Demo</a> </div> </div> </div> </div>  <div class="modal fade" id="vidyard-player-modal" tabindex="-1" role="dialog" aria-labelledby="vidyard-player-modal-label" aria-hidden="true"> <button type="button" class="close modal-x modal-x-white modal-x-p-2" data-dismiss="modal" aria-label="Close"></button> <div class="modal-dialog modal-dialog-centered modal-xl d-flex justify-content-center" role="document"> <div class="modal-content"> <div class="vidyard-player"></div> </div> </div> </div>  <link rel="preload" href="https://www.qualtrics.com/m/assets/dist/js/libraries/intersection-observer.min.js" as="script" /> <link rel="preload" href="https://www.qualtrics.com/m/assets/dist/js/libraries/lazyload.min.js" as="script" /> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/intersection-observer.min.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/lazyload.min.js" defer></script> <link rel="preload" href="//success.qualtrics.com/js/forms2/js/forms2.min.js" as="script" /> <script data-ot-ignore src="//success.qualtrics.com/js/forms2/js/forms2.min.js"></script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/libraries/teknkl-simpledto-1.0.4.js" defer></script>  <form id="mktoForm_7836" class="form-dummy" onsubmit="preventDefault(event)"></form> <script> window.MarketoStore = window.MarketoStore || {}; window.MarketoStore.dynamicCountryCodes = JSON.parse('[{"group_name":"Marketingopt-in","countries":["AT","BE","BG","BR","CA","CN","CO","HR","CY","CZ","DK","EE","FK","FO","FI","FR","TF","DE","GI","GR","GL","GP","HK","HU","IE","IL","IM","IT","LV","LT","LU","MT","MQ","YT","MC","MA","NL","NO","PL","PT","RE","RO","RU","SH","PM","SM","SK","SI","GS","ES","SE","CH","TR","UA","VG","GB","AF","BD","BT","BN","KH","CX","CC","FJ","KG","KR","KZ","LA","MO","MV","FM","MN","MM","NR","NP","NC","NU","NF","PK","PW","PG","PH","PN","SB","LK","TH","TL","TK","TV","TO","UZ","VU","VN","WF","AX","AL","DZ","AD","AO","AG","AR","AM","AW","AZ","BS","BH","BB","BY","BJ","BM","BA","KY","CL","CK","CR","CI","DO","EC","EG","SV","PF","GE","GH","GG","IS","JM","JE","LI","MK","MX","MU","MD","ME","NI","PS","PA","PE","PR","QA","LC","SN","RS","ZA","TW","TT","TN","AE","UY","SX","CW","BQ"],"inputs":["marketingOptIn"]},{"group_name":"Privacynotice","countries":["MX","AI","AW","BS","BZ","BM","CL","CO","GB","AT","BE","BG","BR","CA","CN","HR","CY","CZ","DK","EE","FK","FO","FI","FR","TF","DE","GI","GR","GL","GP","HU","IE","IL","IM","IT","LV","LT","LU","MT","MQ","YT","MC","MA","MF","NL","NO","PL","PT","RE","RO","RU","SH","PM","SM","SK","SI","GS","ES","SE","CH","TR","TW","UA","VG","DO","EC","SV","HT","HN","JM","PY","PE","PR","LC","TT","TC","VE","VI","JP","AF","BD","BT","BN","KH","CX","CC","FJ","KG","KR","KZ","LA","MO","MV","FM","MM","NR","NP","NC","NU","NF","PK","PW","PG","PH","PN","SB","LK","TH","TL","TK","TV","TO","UZ","VU","VN","WF","ZW","AO","YE","ZM","UM","UY","EH","UG","AE","TM","SD","TG","TZ","TJ","SJ","TN","SR","AX","SS","ZA","SO","SX","SG","SL","SC","RS","SN","SA","ST","WS","VC","KN","BL","RW","QA","PA","PS","OM","MP","NG","NE","NI","NZ","NA","MZ","US","MS","ME","MN","MD","MU","MR","MH","ML","MY","MW","MG","MK","LI","LY","LR","LS","LB","KW","KI","KE","JO","JE","IQ","ID","IN","IS","HK","VA","HM","GY","GW","GN","GG","GT","GU","GD","GH","GM","GE","GA","PF","GF","ET","SZ","ER","EG","GQ","DM","DJ","CW","CI","CR","CK","CG","KM","TD","CF","KY","CV","CM","BI","BF","IO","BV","BW","BA","BQ","BO","BJ","BY","BB","AL","BH","AZ","AU","DZ","AD","AS","AG","AM","AQ","AR"],"inputs":["privacyDataNotice"]},{"group_name":"apjPrivacywithunsubscribemessage","countries":["AS","AQ","CN","CK","GU","HM","HK","IN","ID","MY","MH","NZ","MP","PS","SG","UM","WS","AF"],"inputs":["privacyUnsubscribeNotice"]}]'); </script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/marketo-2024-08.js" defer></script> <link rel="preload" as="style" href="https://success.qualtrics.com/js/forms2/css/forms2.css" /> <link rel="stylesheet" href="https://success.qualtrics.com/js/forms2/css/forms2.css" /> <link rel="preload" as="style" href="https://success.qualtrics.com/js/forms2/css/forms2-theme-plain.css" /> <link rel="stylesheet" href="https://success.qualtrics.com/js/forms2/css/forms2-theme-plain.css" /> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/popper.min.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/bootstrap.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/modules/styles-2024-07.js" defer></script>  <script id="vidyard-script" data-ot-ignore type="text/javascript" src="https://play.vidyard.com/embed/v4.js" defer></script> <script id="vimeo-script" data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/vimeo-player.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/modules/footer-2024-08.js" defer></script>   </body> </html>