信息流广告-百度营销

<!DOCTYPE html> <html> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <title>信息流广告-百度营销</title> <meta name="keywords" content="信息流广告、百度信息流推广,百度信息流广告"/> <meta name="description" content="信息流广告、百度信息流推广,百度信息流广告"/> <meta http-equiv="X-UA-Compatible" content="IE=edge, chrome=1"> <meta http-equiv="MSThemeCompatible" content="Yes"> <meta http-equiv="X-UA-Compatible" content="IE=edge, chrome=1"> <link href="/themes/bdbaidu/public/css/z_common.css" rel="stylesheet" type="text/css"> <link href="/themes/bdbaidu/public/css/z_list.css" rel="stylesheet" type="text/css"> <link href="/themes/bdbaidu/public/css/style.css" rel="stylesheet" type="text/css"> <link href="/themes/bdbaidu/public/css/form.css" rel="stylesheet" type="text/css"> <link href="/themes/bdbaidu/public/css/bootstrap.min.css" rel="stylesheet" type="text/css"> <script src="/themes/bdbaidu/public/js/hm.js"></script> <script src="/themes/bdbaidu/public/js/jquery-1.12.4.min.js" type="text/javascript"></script> <script src="/themes/bdbaidu/public/js/main.js" type="text/javascript"></script> <script src="/themes/bdbaidu/public/js/form.js" type="text/javascript"></script> <script src="/themes/bdbaidu/public/js/bootstrap.min.js" type="text/javascript"></script> <script>var os=function(){var a=navigator.userAgent,b=/(?:Windows Phone)/.test(a),c=/(?:SymbianOS)/.test(a)||b,d=/(?:Android)/.test(a),e=/(?:Firefox)/.test(a),g=(/(?:Chrome|CriOS)/.test(a),/(?:iPad|PlayBook)/.test(a)||d&&!/(?:Mobile)/.test(a)||e&&/(?:Tablet)/.test(a)),h=/(?:iPhone)/.test(a)&&!g,i=!h&&!d&&!c;return{isTablet:g,isPhone:h,isAndroid:d,isPc:i};}();(os.isAndroid||os.isPhone)&&(href=window.location.href.substring(9),window.location.href="http://sem.baidu.com"+href.substring(href.indexOf("/"),href.length));</script> <script> var _hmt = _hmt || []; (function () { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?3f6c115bb33841bd3dc1660c61c056b2"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script> </head> <body id="nv_portal" class="pg_list pg_list_5">  <div id="hd"> <div id="week_nav"> <div class="wk_navwp"> <div class="wk_lonav"> <div class="wk_logo"> <div class="week_logo"> <a href="/" title=""><img src="/upload/setting/20221018/61b11848a127d20979da4f1baaa76c91.png" alt="" border="0"></a> </div> </div> <div class="wk_inav"> <ul class="nav"> <li><a href="/">首页</a></li> <li><a href="/products/" class="" >产品中心</a> </li> <li><a href="/case/" class="" >营销案例</a> </li> <li><a href="/qa/" class="current" >常见问题</a> <ul class="sub-menu"> <li> <a href="/qa/search/">搜索推广 </a></li> <li> <a href="/qa/feed/">信息流推广 </a></li> <li> <a href="/qa/brand/">品牌专区 </a></li> <li> <a href="/qa/know/">知识营销 </a></li> </ul> </li> <li><a href="/news/" class="" >企业营销</a> <ul class="sub-menu"> <li> <a href="/news/view/">行业新闻 </a></li> <li> <a href="/news/sem/">SEM/信息流 </a></li> <li> <a href="/news/seo/">SEO推广 </a></li> <li> <a href="/news/site/">网站建设 </a></li> </ul> </li> <li><a href="/about/" class="" >关于我们</a> </li> </ul> </div> <div class="tel"> <a href="tel:4008060028">400-806-0028</a> </div> <div class="reg"> <a class="call-btn button-apply" data-eventposition="页面顶部免费开通按钮" href="javascript:;" target="_blank">免费注册</a> </div> </div> </div> </div> </div> <div class="wk_list_box wk_list_box14"> </div> <div class="clear"></div> <div class="wk_ymbg"> <div id="wp" class="wp"> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="wk_c_right_name"> 当前位置：<a href="http://bd.baidu.com/">网站首页</a> > 信息流推广 </div> <div class="bm"> <div class="wk_bm_wc cl"> <ul class="wk_su"> <li class="cl"> <h2><a href="/qa/feed/845.html" target="_blank" class="xi2" title="信息流广告怎么投放？有哪些步骤" style="">信息流广告怎么投放？有哪些步骤</a> </h2> <p class="wk_bm_sm"> 做企业推广的都知道，信息流广告是一种强大的推广工具，它能够让品牌在用户的日常浏览中自然地出现，吸引他们的注意力并引导其进行点击、转化。... </p> <span class="xg1"> 标签: <a href="/tag/80.html" target="_blank">信息流广告</a> <a href="/tag/535.html" target="_blank">信息流广告投放</a> <a href="/tag/536.html" target="_blank">信息流广告投放步骤</a>    <span class="xg1">时间: 2024-09-11 10:00 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/139.html" target="_blank" class="xi2" title="什么是百度信息流推广？百度信息流广告的售卖方式" style="">什么是百度信息流推广？百度信息流广告的售卖方式</a> </h2> <p class="wk_bm_sm"> 信息流推广——碎片化场景覆盖千人千面主动推荐... </p> <span class="xg1"> 标签: <a href="/tag/65.html" target="_blank">百度信息流</a> <a href="/tag/66.html" target="_blank">信息流推广</a> <a href="/tag/80.html" target="_blank">信息流广告</a>    <span class="xg1">时间: 2024-04-07 11:34 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/227.html" target="_blank" class="xi2" title="百度信息流oCPX产品逻辑及公式是什么？" style="">百度信息流oCPX产品逻辑及公式是什么？</a> </h2> <p class="wk_bm_sm"> 百度信息流oCPX产品逻辑及公式是什么？【产品逻辑】目标转化出价，以转化目标为优化目的的出价方式，其计费方式为按点击/曝光计费。其中转化目标、目标价格、预估CTR*CVR构成o... </p> <span class="xg1"> 标签: <a href="/tag/257.html" target="_blank">oCPX产品</a> <a href="/tag/258.html" target="_blank">oCPX公式</a>    <span class="xg1">时间: 2024-03-19 13:54 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/223.html" target="_blank" class="xi2" title="百度信息流推广双出价怎么使用？" style="">百度信息流推广双出价怎么使用？</a> </h2> <p class="wk_bm_sm"> 百度信息流推广双出价怎么使用？ 1、现有产品能力：目前百度信息流支持双出价形式的白名单测试。下载类支持激活+付费(付费人数)/注册/次留，线索类支持表单提交成功+客户自定义... </p> <span class="xg1"> 标签: <a href="/tag/153.html" target="_blank">百度信息流推广</a> <a href="/tag/248.html" target="_blank">双出价</a> <a href="/tag/249.html" target="_blank">双出价使用</a>    <span class="xg1">时间: 2023-03-23 09:16 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/246.html" target="_blank" class="xi2" title="什么是百度本地推广？百度本地推广有什么优势，哪里可以看到？" style="">什么是百度本地推广？百度本地推广有什么优势，哪里可以看到？</a> </h2> <p class="wk_bm_sm"> 什么是百度本地推广？百度本地推广有什么优势，哪里可以看到？百度本地推广是什么百度本地推广，是百度推出的本地生活服务一站式智能推广，打通线上+线下多场景流量，帮助本... </p> <span class="xg1"> 标签: <a href="/tag/288.html" target="_blank">本地推广</a>    <span class="xg1">时间: 2021-05-29 11:40 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/224.html" target="_blank" class="xi2" title="百度信息流推广转化量或成本波动的原因是什么？" style="">百度信息流推广转化量或成本波动的原因是什么？</a> </h2> <p class="wk_bm_sm"> 百度信息流推广转化量或成本波动的原因是什么？ 1、定向、出价是否有过调整：定向、出价的调整会改变单元的流量分布，从而造成CTR、CVR的波动。 2、单日单个单元转化数量是否过少... </p> <span class="xg1"> 标签: <a href="/tag/65.html" target="_blank">百度信息流</a> <a href="/tag/250.html" target="_blank">转化量</a> <a href="/tag/251.html" target="_blank">信息流成本</a> <a href="/tag/252.html" target="_blank">信息流</a>    <span class="xg1">时间: 2021-05-29 11:30 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/225.html" target="_blank" class="xi2" title="百度信息流推广oCPX的中数据缺口（gap）是什么原因？" style="">百度信息流推广oCPX的中数据缺口（gap）是什么原因？</a> </h2> <p class="wk_bm_sm"> 百度信息流推广oCPX的中数据缺口（gap）是什么原因？应用下载API类数据缺口的原因是什么？应用下载API数据统计逻辑：用户点击广告，百度将点击数据宏替换后发给广告主，广告主将... </p> <span class="xg1"> 标签: <a href="/tag/253.html" target="_blank">数据缺口</a> <a href="/tag/254.html" target="_blank">oCPX</a> <a href="/tag/255.html" target="_blank">数据GAP</a>    <span class="xg1">时间: 2021-05-29 11:30 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/226.html" target="_blank" class="xi2" title="百度信息流推广oCPX自动赔付是怎么回事？" style="">百度信息流推广oCPX自动赔付是怎么回事？</a> </h2> <p class="wk_bm_sm"> 百度信息流推广oCPX自动赔付是怎么回事？百度信息流推广自动赔付说明 1、返款计算维度：单元 2、返款统计周期：oCPC单元投放第二日起三个自然日内(开启投放当天不在返款周期内)... </p> <span class="xg1"> 标签: <a href="/tag/66.html" target="_blank">信息流推广</a> <a href="/tag/256.html" target="_blank">自动赔付</a>    <span class="xg1">时间: 2021-05-29 11:30 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/221.html" target="_blank" class="xi2" title="什么是百度程序化创意？程序化创意支持哪几种样式？" style="">什么是百度程序化创意？程序化创意支持哪几种样式？</a> </h2> <p class="wk_bm_sm"> 什么是百度程序化创意？什么是程序化创意？支持广告主多标题+多内容批量投放，通过系统优选能力，在线探索创意最佳的组合方式，帮助广告主找到标题+图片/视频+样式的最优投放... </p> <span class="xg1"> 标签: <a href="/tag/109.html" target="_blank">百度广告</a> <a href="/tag/244.html" target="_blank">程序化创意</a> <a href="/tag/245.html" target="_blank">广告创意</a>    <span class="xg1">时间: 2021-05-29 11:28 </span> </span> </li> <li class="cl"> <h2><a href="/qa/feed/222.html" target="_blank" class="xi2" title="百青藤开屏广告多少钱？投放效果不满足预期怎么解决？" style="">百青藤开屏广告多少钱？投放效果不满足预期怎么解决？</a> </h2> <p class="wk_bm_sm"> 开屏广告多少钱？移动开屏广告位底部可能出现流量方的logo信息，请预留位置，为保证效果，核心内容放置在下图虚线中间区域内，左右避让10%，顶部避让10%，底部避让25%。有建议的... </p> <span class="xg1"> 标签: <a href="/tag/145.html" target="_blank">开屏广告</a> <a href="/tag/246.html" target="_blank">百青藤广告</a> <a href="/tag/247.html" target="_blank">投放效果</a>    <span class="xg1">时间: 2021-05-29 11:28 </span> </span> </li> </ul> </div> </div> <div class="clear"></div> <div class="pgs2 cl"> <div class="pg2"> <div class="pagess"> <ul> <li class=" "><a href="javascript:;">首页</a></li> <li class="active thisclass" ><a href="javascript:;">1</a></li><li class=""><a href="/qa/feed/list_23_2.html">2</a></li> <li class=""><a href="/qa/feed/list_23_2.html">下一页</a></li> <li class=""><a href="/qa/feed/list_23_2.html">末页</a></li><li><span class="pageinfo">共 <strong>2</strong>页<strong>17</strong>条记录</span></li> </ul> </div> </div> </div> </div> <div class="sd pph"> <div class="wk_c_left_t"><span class="wk_c_left_t1">常见问题</span></div> <div class="wk_c_left_cnt"> <ul> <li class="wk_menu1_cur"><a href="/qa/search/" title="搜索推广">搜索推广</a></li> <li class="wk_menu1_cur"><a href="/qa/feed/" title="信息流推广">信息流推广</a></li> <li class="wk_menu1_cur"><a href="/qa/brand/" title="品牌专区">品牌专区</a></li> <li class="wk_menu1_cur"><a href="/qa/know/" title="知识营销">知识营销</a></li> </ul> </div> <div class="clear"></div> <div class="wk_c_left_cont"><span class="wk_c_left_cont1">联系方式</span></div> <div class="wk_left_contdiv"> <span><strong>服务电话：</strong>400-806-0028</span> <span><strong>联系邮箱：</strong><a href="mailto:ask@baidu.com">ask@baidu.com</a></span> </div> </div> </div> </div> </div>  <div class="week_foot"> <div class="week_fwp"> <div class="f-col week_foot-about"> <div class="week_foot-tit"><a title="关于我们">产品服务</a><i></i></div> <div class="week_foot-cont"> <p>搜素推广</p> <p>信息流推广</p> <p><a href="http://bd.baidu.com/sitemap.html" target="_blank">最新资讯</a></p> </div> </div> <div class="f-col week_foot-contact"> <p class="week_foot-tit"><a title="联系我们">联系我们</a><i></i></p> <p class="week_foot-contact-item"><i class="icon icon-addr"></i>上海嘉定</p>  </div> <div class="f-col week_foot-tel"> <p class="week_foot-tit"><a title="部门热线">服务热线</a><i></i></p> <p class="week_foot-tel-cont">400-806-0028</p> </div> </div> </div> <div class="clear"></div> <div id="wk_ft"> <div class="wk_footer">Copyright ©2025 Baidu</div> </div>  <div class="dialog submit-success" id="applySuccess"> <a href="javascript:;" class="close">×</a> <div id="block-block-10" class="block block-block"> <h2>恭喜您提交成功</h2> <p>百度推广咨询员会在8:30-18:00以官方电话 <span class="font-din">400-806-0028</span>进行回拨，请您注意接听，谢谢!</p> <p class="learn-more center"> <a class="blue-btn" href="http://so.baidu.com/advantage/" target="_blank">了解更多百度产品优势</a> </p> </div> </div> <div id="layer"></div> <div class="dialog apply-form" id="applyPop"> <a href="javascript:;" class="close">×</a> <div id="block-block-11" class="block block-block"> <div class="apply-page have-activity"> <h2>通过百度营销获取更多客户</h2> <form class="apply-form" id="registFormPop" action="http://bd.baidu.com/news" method="post"> <input class="refer-input" id="referer2" name="referer" type="hidden"> <input class="wdrefer-input" id="wdRefer2" name="refer" type="hidden" value="106"> <input class="email-input" id="email2" maxlength="50" name="email" rel="em1" size="30" type="hidden"> <ul class="clearfix"> <li><input placeholder="姓名（可以只留下姓氏）" class="contact-name" id="contactName2" maxlength="20" name="contactName" type="text"></li> <li><input placeholder="手机号" class="contact-cell" id="contactCell2" maxlength="11" name="contactCell" type="text"></li> <li><input placeholder="公司名称" class="company-name" id="companyName2" maxlength="100" name="companyName" type="text"></li> <li><select class="province" id="currProv2" name="currProvId"> <option style="display: none" value="">省份</option> <option value="1">北京</option> <option value="2">上海</option> <option value="4">广东</option> <option value="19">江苏</option> <option value="3">天津</option> <option value="5">福建</option> <option value="8">海南</option> <option value="9">安徽</option> <option value="10">贵州</option> <option value="11">甘肃</option> <option value="12">广西</option> <option value="13">河北</option> <option value="14">河南</option> <option value="15">黑龙江</option> <option value="16">湖北</option> <option value="17">湖南</option> <option value="18">吉林</option> <option value="20">江西</option> <option value="21">辽宁</option> <option value="22">内蒙古</option> <option value="23">宁夏</option> <option value="24">青海</option> <option value="25">山东</option> <option value="26">山西</option> <option value="27">陕西</option> <option value="28">四川</option> <option value="29">西藏</option> <option value="30">新疆</option> <option value="31">云南</option> <option value="32">浙江</option> <option value="33">重庆</option> <option value="34">香港</option> <option value="35">台湾</option> <option value="36">澳门</option> <option value="37">国外及其他</option> </select> <select class="city" id="currCity2" name="currCityId" style="display: none"></select> </li> </ul> <div class="apply-btn"><a id="pcnav-reg" class="blue-btn" onclick="formBtn2()" href="javascript:;">免费开通</a> </div> </form> </div> </div> </div>   <script> $(function () { $("#authCode").click(function () { let phone = $("#phoneValue").val() let myreg = /^((13[0-9])|(14[5|7])|(15([0-3]|[5-9]))|(18[0,5-9]))\d{8}$/; if (phone == '') { message = "*手机号码不能为空！"; $('#ph-phone-fu').text(message) } else if (phone.length != 11) { message = "*请输入有效的手机号码！"; $('#ph-phone-fu').text(message) } else if (!myreg.test(phone)) { message = "*请输入有效的手机号码！"; $('#ph-phone-fu').text(message) } else { $('#ph-phone-fu').text('') let second = 60; $("#authCode").attr("disabled", "disabled"); let setIntItem = setInterval(function () { if (second === 0) { $("#authCode").removeAttr("disabled"); $("#authCode").text('获取验证码'); clearInterval(setIntItem) } else { $("#authCode").text(second + '秒后可重新获取') second-- } }, 1000) $.post("/sms/send.php", { tel: phone }, function (result) { }); } }) $("#submitPhone").click(function () { let phone = $("#phoneValue").val() let code = $("#phoneCode").val() if (phone == '') { message = "*手机号码不能为空！"; $('#ph-phone-fu').text(message) } else if (phone.length != 11) { message = "*请输入有效的手机号码！"; $('#ph-phone-fu').text(message) } else if (!/^((13[0-9])|(14[5|7])|(15([0-3]|[5-9]))|(18[0,5-9]))\d{8}$/.test(phone)) { message = "*请输入有效的手机号码！"; $('#ph-phone-fu').text(message) } else if (code == '') { message = "*验证码不能为空！"; $('#ph-phone-code').text(message) } else if (!/^\d{4}$/.test(code)) { message = "*请输入有效的验证码！"; $('#ph-phone-code').text(message) } else { $("#submitPhone").attr("disabled", "disabled"); $('#ph-phone-fu').text('') $('#ph-phone-code').text('') $.post("/sms/send.php", { tel: phone, code: code }, function (result) { $("#submitPhone").removeAttr("disabled"); $('#myModal').modal('hide') $("#myAlert").show() setTimeout(function () { $("#myAlert").hide() }, 2000) }); } }) }) </script> <div class="agent-kefu"> <a href="https://mkt.weiling.cn/mktc/link-jump-zjz?wl_id=wpW2WmDAAA6yBrQdyBKYBc5TIhdAG-qA&wl_btn_id=1859887221724393472" target="_blank"> <img alt="" src="/themes/bdbaidu/public/images/agent-kefu.png" alt="在线咨询"> <div class="agent-txt">在线咨询</div> </a> </div>  <script> (function(){ let wl = document.createElement("script"); wl.type = "text/javascript"; wl.src = "https://material.weiling.cn/h5/willing-third-party-js/v1/qrcode-style-comp-v1.js"; wl.id = "wlQRS"; wl.onload = function() { wlQrcodeStyleComp.init({ wl_id: "wpW2WmDAAA6yBrQdyBKYBc5TIhdAG-qA",// [修改1：将wl_id粘贴至此] wl_qrcode_id: ["1857311419561967616"], // [修改2：将wl_qrcode_id粘贴至此] wl_style: [0],//修改3：根据样式在0-7之间修改，例如0表示二维码以卡片形式悬浮在右下角 }); }; if (!document.getElementById("wlQRS")) { let s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(wl, s); } })(); </script>  <div id="weixin-modal-overlay"></div> <div class="popup" id="popup"> <div class="window_qrcode"> <div class="left"> <div class="little-title">百度营销新模式 <span>客户主动来找您</span></div> <h1>企业精准获客利器</h1> <div class="tags"> <div class="tags-list"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/themes/ebaidu/public/img/weixin-modal/1.png" alt=""> <p>精准投放</p> </div> <div class="tags-list"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/themes/ebaidu/public/img/weixin-modal/2.png" alt=""> <p>按效果付费</p> </div> <div class="tags-list"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/themes/ebaidu/public/img/weixin-modal/3.png" alt=""> <p>订单翻番</p> </div> <div class="tags-list"> <img src="https://ebd-site.cdn.bcebos.com/newbaidu/themes/ebaidu/public/img/weixin-modal/4.png" alt=""> <p>同行案例</p> </div> </div> <div class="phone"><img src="https://ebd-site.cdn.bcebos.com/newbaidu/themes/ebaidu/public/img/weixin-modal/5.png" alt="电话"><span>官方热线：400-806-0028</span></div> </div> <div class="right" > <div id="wl-qrcode" class="bg-cover"></div> <div class="kefu-txt">扫码添加专属微信客服</div> </div> <div class="close" id="closeButton">x</div> </div> </div>  <script> (function(){ let wl = document.createElement("script"); wl.type = "text/javascript"; wl.src = "https://material.weiling.cn/h5/willing-third-party-js/v1/qrcode-nostyle-comp-v1.min.js" wl.id = "wlQRNS"; wl.onload = function(){ wlQrcodeNostyleComp.init({ wl_id: "wpW2WmDAAA6yBrQdyBKYBc5TIhdAG-qA", // [修改1：将wl_id粘贴至此] wl_qrcode_id: ["1857311419561967616"], // [修改2：将wl_qrcode_id粘贴至此] DOMid: ["wl-qrcode"], // 插入处div标签的id }); }; if (!document.getElementById("wlQRNS")){ let s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(wl, s); } })(); </script> <script> // 咨询框超时弹出js let popup = document.getElementById('popup'); let closeButton = document.getElementById('closeButton'); let timeoutId = null; const idleTime = 20000; // 30秒无操作 // 重置计时器 function resetTimer() { clearTimeout(timeoutId); timeoutId = setTimeout(showPopup, idleTime); } // 显示弹框 function showPopup() { document.getElementById('weixin-modal-overlay').style.display = 'block'; popup.style.display = 'block'; } // 关闭弹框 function closePopup() { document.getElementById('weixin-modal-overlay').style.display = 'none'; popup.style.display = 'none'; resetTimer(); // 重置计时器 } // 设置关闭按钮事件 closeButton.addEventListener('click', closePopup); // 绑定用户活动事件 document.addEventListener('mousemove', resetTimer); document.addEventListener('keypress', resetTimer); document.addEventListener('click', resetTimer); document.addEventListener('scroll', resetTimer); // 页面加载完成后，初始化计时器 window.onload = resetTimer; </script>  </body> </html>

CINXE.COM

信息流广告-百度营销