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Julie Weishaar takes a look at the pros and cons of social media marketing and how it can help the small business owner grow his or her business and drive conversions. </p> <!-- <div class="floatright"> <span class="xsmall-copy"> in <a href="#" >Guru <img src="http://scm-l3.technorati.com/images/trussite/icon/double-arrow.png?1262389992" width="13" height="13" alt="Guru" /> </a> </span> </div> --> <a href="http://web.archive.org/web/20100102003540/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/" class="bold">Read the entire article</a> </div> <div id="botd-all"> <div id="botd-current" class="botd"> <a href="http://web.archive.org/web/20100102003540/http://technorati.com/blogs/www.nakedcapitalism.com"><img class="inset" src="http://web.archive.org/web/20100102003540im_/http://static.technorati.com/promo/857/nakedcapitalism.jpg" width="60" height="60" alt="Naked Capitalism"/></a> <h4 class="bold">Featured Blog</h4> <a href="http://web.archive.org/web/20100102003540/http://technorati.com/blogs/www.nakedcapitalism.com">Naked Capitalism</a> </div> <div class="subfeatured-promos "> <a class="thumbnail" href="http://web.archive.org/web/20100102003540/http://technorati.com/business/article/keeping-your-momentum-during-a-job/"><img width="60" height="60" src="http://web.archive.org/web/20100102003540im_/http://static.technorati.com/promo/2205/classifieds.jpg" class="inset" alt="Classifieds"/></a> <a title="Keeping Your Job Search Momentum" rel="nofollow" href="http://web.archive.org/web/20100102003540/http://technorati.com/business/article/keeping-your-momentum-during-a-job/">Keeping Your Job Search Momentum</a><br/> <div class="small-copy alignbottom"> by <a href="/web/20100102003540/http://technorati.com/people/kchatman77">Kenrick Chatman</a> </div> </div> <div class="subfeatured-promos last"> <a class="thumbnail" href="http://web.archive.org/web/20100102003540/http://technorati.com/business/article/beijing-automotive-buys-saab-technology-from/"><img width="60" height="60" src="http://web.archive.org/web/20100102003540im_/http://static.technorati.com/promo/2183/saab.jpg" class="inset" alt="Saab"/></a> <a title="BAIC Buys Saab Tech from GM" rel="nofollow" href="http://web.archive.org/web/20100102003540/http://technorati.com/business/article/beijing-automotive-buys-saab-technology-from/">BAIC Buys Saab Tech from GM</a><br/> <div class="small-copy alignbottom"> by <a href="/web/20100102003540/http://technorati.com/people/killfive/">Jessica Bosari</a> </div> </div> <div class="clear"></div> </div> </div> </div> <div id="insitu" class="round-rect"> <div class="inner"> <iframe src="/web/20100102003540if_/http://technorati.com/insitu/cisco-guru/content.html" width="606" height="120" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div> </div> <div id="hottest-blog-items" class="round-rect"> <div class="inner"> <h2>Hottest Guru Blog Posts</h2> <ul class="post-list"> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://espn.go.com/blog/nfcnorth/post/_/id/8240/lions-improve-sellout-numbers">Blackouts decrease in Detroit</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/espn.go.com%2Fblog%2Fnfcnorth"><strong>ESPN.com - NFC North Blog</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 591<br/> As you probably know by now, Detroit sold out its regular-season finale against Chicago at Ford Field. That gives the Lions four sellouts in eight home games this season, one better than last year’s total. I’m neither a math major nor a marketing guru, but from a business perspective, I think the Lions have ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://jewschool.com/2009/12/31/19824/the-rabbi-the-ambassador-a-sex-book-and-political-office/">The Rabbi, The Ambassador, A Sex Book and Political Office</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/jewschool.com"><strong>Jewschool</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 513<br/> No. It isn’t a joke…but it might be soon. Rabbi Shmuley Boteach, public relations guru relationship expert and Kosher sex marketer, is running for office because he doesn’t like that he lives in a free country. Now that isn’t completely fair to the good rabbi. Rabbi Boteach is mad that his next door ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://smartblogs.com/socialmedia/2009/12/31/what-youll-need-to-get-through-2010/">What you’ll need to get through 2010</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/smartblogs.com%2Fsocialmedia"><strong>SmartBlog On Social Media</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 542<br/> As I read Ken Mallon and Duncan Southgate’s predictions for the new year while putting together today’s SmartBrief on Social Media , I was really struck by this line: “Using new technology won’t in itself bring success; your digital communications still need to be creative, engaging and relevant.” It ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://mktplace.net/b2b/joel-comm-who-is-he/">Joel Comm: Who Is He?</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/mktplace.net"><strong>B2B Markeplace</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 454<br/> Joel Comm , a man with a unique name and an even more unique offer to make you and your business more successful. So what does he offer? For starters, his products are great resources to help you and your business prosper more. From his very useful Adsense Secrets to his extremely informative Closed Door Sessions, his ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://www.andrewiandodge.com/2009/12/31/cotving_into_the_new_year/">CoTVing into the New Year…</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/andrewiandodge.com"><strong>Dodgeblogium</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 440<br/> Welcome to the December 31, 2009 edition of carnival of the vanities. Thomas de Herrera presents Bankruptcy and God posted at Does God Exist? , saying, “My non-biblical take on the existence of God on a daily basis, whether it be from Tiger Woods heading for the Bahamas or from a personal matter. Does ... <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102003540/http://shockedinvestor.blogspot.com/2009/12/idle-and-full-oil-tankers-would-stretch.html">Idle and Full Oil Tankers Would Stretch for 43Km</a></h3><br/> <a href="/web/20100102003540/http://technorati.com/blogs/shockedinvestor.blogspot.com"><strong>Shocked Investor</strong></a> &mdash; <img src="/web/20100102003540im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 441<br/> Business Week reported on December 28 that if all the idle, but full, oil tankers were lined up, the length of the line would strectch for 43Km (26 miles), a fact which could signal a 25% drop in freight rates next year. 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