Campaign Showcase | Influence 100 2023

<!DOCTYPE html>     <html class="" lang="en">  <head>  <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-M9W7RGL');</script>  <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1" /> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no"> <link rel="icon" type="image/x-icon" href="/img/favicon/favicon.ico" /> <link rel="apple-touch-icon-precomposed" sizes="114x114" href="/img/favicon/apple-touch-icon-114x114.png"> <link rel="apple-touch-icon-precomposed" sizes="72x72" href="/img/favicon/apple-touch-icon-72x72.png"> <link rel="apple-touch-icon-precomposed" href="/img/favicon/apple-touch-icon-57x57.png"> <link rel="icon" type="image/png" href="/img/favicon/favicon-32x32.png" sizes="32x32"> <link rel="apple-touch-icon" sizes="57x57" href="/img/favicon/apple-touch-icon-57x57.png"> <link href='https://fonts.googleapis.com/css?family=Merriweather:400,400italic' rel='stylesheet' type='text/css'> <link href='https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600,700' rel='stylesheet' type='text/css'> <link href="/styles/purestone?v=SJPykEzqR9xCw05RO6RdAGYMDPO-PSK4BBscpbt4fnA1" rel="stylesheet"/> <script src="/scripts/purestonehead?v=4mNzB1dBkW5FEehPF-l6xAfWYG1iCEsajsGvkwvYlgk1"></script> <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.0/jquery.min.js"></script> <script type="text/javascript">var twitterId = ''; var tab = '';</script> <script type="text/javascript"> (function (i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () { (i[r].q = i[r].q || []).push(arguments) } , i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m) })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga'); if ("False".toLowerCase() !== 'true') { $.ajax({ url: "/RestApi/IsUserPremium", cache: false, dataType: "json", success: function (statusViewModel) { if (statusViewModel && statusViewModel.IsPremiumUser) { //Init ga with current user id ga('create', 'UA-56994021-1', 'auto', { userId: statusViewModel.UserId }); // Is user logged into paywall? ga('set', 'dimension1', "premium"); // User id ga('set', 'dimension2', statusViewModel.UserId); } }, complete: function (data) { if (!data.responseJSON || !data.responseJSON.IsPremiumUser) { ga('create', 'UA-56994021-1', 'auto'); } ga('send', 'pageview'); } }); } </script>  <script> !function (f, b, e, v, n, t, s) { if (f.fbq) return; n = f.fbq = function () { n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments) }; if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement(e); t.async = !0; t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s) }(window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1820080231559165', { em: 'arun@provokemedia.com' }); fbq('track', 'PageView'); </script> <noscript> <img height="1" width="1" style="display: none" src="https://www.facebook.com/tr?id=1820080231559165&ev=PageView&noscript=1" /> </noscript>   <script type="text/javascript">var sf_appPath='/';</script> <title> Campaign Showcase | Influence 100 2023 </title><meta name="Generator" content="Sitefinity 9.1.6117.0 SE" /><link rel="canonical" href="https://www.provokemedia.com/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" /><link rel="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-banner-2023-1254x701.jpeg" type="image/jpeg" href="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-banner-2023-1254x701.jpeg" /><meta name="twitter:card" content="summary_large_image" /><meta property="og:title" content="Showcase: Campaign Picks" /><meta property="og:url" content="https://www.provokemedia.com/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" /><meta property="og:site_name" content="PRovoke Media" /><meta property="twitter:url" content="https://twitter.com/provoke_news" /><meta property="facebook:url" content="https://www.facebook.com/provokenews/" /><meta property="linkedin:url" content="https://www.linkedin.com/company/provoke-news" /><meta property="instagram:url" content="https://instagram.com/provoke_news" /><meta property="og:image" content="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-banner-2023-1254x701.jpeg" /><meta property="og:image:width" content="630" /><meta property="og:image:height" content="472" /><meta property="og:type" content="website" /><meta property="website:publisher" content="https://www.facebook.com/provokenews/" /><meta property="twitter:description" content="PRovoke's Influence 100 recognises the most important and influential in-house communicators from around the world. " /><meta property="og:description" content="PRovoke's Influence 100 recognises the most important and influential in-house communicators from around the world. " /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><script type="text/javascript"> (function() {var _rdDeviceWidth = (window.innerWidth > 0) ? window.innerWidth : screen.width;var _rdDeviceHeight = (window.innerHeight > 0) ? window.innerHeight : screen.height;var _rdOrientation = (window.width > window.height) ? 'landscape' : 'portrait';})(); </script><meta name="description" content="PRovoke's Influence 100 recognises the most important and influential in-house communicators from around the world. " /><meta name="keywords" content="PRovoke, Influence 100, corporate communications, public relations, PR, marketing, digital, social media " /></head> <body>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M9W7RGL" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <script src="/ScriptResource.axd?d=r4oBzLRddvfeg6_r3W6PI-VTPZ3kZpF1U0OMJ3_qgL2RaVT6M9dMvvItt464SAE3Gt-t8RR17fhoEIR3pAUQNxfb2HJ9uzjMYaZw-KqtVg__wcY3u8e83vpaJc2mmtCaYVWVgtDFuLYovWWNDto7iJDN2jAE7SydTXDoCo5xDtCbxVLaw_8ZcWSI_bYY7QHZ_gseuZ9SZt9jKHF4_QYRbA2&t=ffffffffd20c5927" type="text/javascript"></script><script src="/ScriptResource.axd?d=83d4QCpQe2ovRW3LBG3c4TDIIstOrlCsVjYC0c7EZfOQL5QETnOSSBCvmTRreSqB0VJ_LUBsMosf4pNsgw_LcZ59Rrl2vxPXVFfmY9ymPtSK1QPmJUgAit9YXX1C6KHVi3Kec1270vRAr0sjEsoRy08Gma1Wllw9gdj4ahodGWgcuwJ3idwvWCN1E6nl0d1Tc_-Iny9MmMeG1nnAqA-IDw2&t=ffffffffd20c5927" type="text/javascript"></script> <div class="tooltip-container"></div>  <div class="headerLogin loginStatus" style="display:none;"> <div data-sf-role="sf-logged-in-view" style="display: none"> <span data-sf-role="sf-logged-in-email" class="logged-in-email"></span> <a data-sf-role="sf-logged-in-log-out-btn">Logout</a> | <a href="https://www.provokemedia.com/paywall/myaccount">My Account</a> | <a href="/paywall/premiumcontent">Premium Content</a> </div> </div> <input type="hidden" data-sf-role="sf-status-json-endpoint-url" value="/rest-api/login-status" /> <input type="hidden" data-sf-role="sf-logout-redirect-url" value="/Sitefinity/SignOut?sts_signout=true&redirect_uri=https%3a%2f%2fwww.provokemedia.com%2fhome" /> <input type="hidden" data-sf-role="sf-is-design-mode-value" value="False" /> <div class="header-bar"> <div class="wrapper"> <div class="social-wrapper"> <span>Follow Us</span> <a target="_blank" href="https://twitter.com/provoke_news"> <img class="svg icon icon-twitter" src="/img/icon-twitter.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-twitter.png'"></a> <a target="_blank" href="https://www.facebook.com/provokenews/"> <img class="svg icon icon-facebook" src="/img/icon-facebook.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-facebook.png'"></a> <a target="_blank" href="https://www.linkedin.com/company/provoke-news"> <img class="svg icon icon-linkedin" src="/img/icon-linkedin.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-linkedin.png'"></a> <a target="_blank" href="/footer-pages/rss"> <img class="svg icon icon-rss" src="/img/icon-rss.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-rss.png'"></a> <a target="_blank" href="https://www.youtube.com/PRovoke Media"> <img class="svg icon icon-youtube" src="/img/icon-youtube.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-youtube.png'"></a> <a target="_blank" href="https://instagram.com/provoke_news"> <img class="svg icon icon-instagram" src="/img/icon-instagram.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-instagram.png'"></a> <a target="_blank" href="https://www.flickr.com/photos/holmesreport/ "> <img class="svg icon icon-flickr" src="/img/icon-flickr.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-flickr.png'"></a> </div> </div> </div> <div class="cookie-bar"> <div class="wrapper valign-middle"> <div class="cookie-content">Please refer to our <strong><a href="/footer-pages/privacy-cookie-policy" title="Privacy Policy">Privacy Policy</a> </strong>for important information on the use of cookies. By continuing to use this website, you agree to this.</div> <button>CLOSE</button> </div> </div> <div class="header"> <div class="wrapper"> <a class="logo-wrapper" href="/"> <img class="svg logo" src="/img/logo.svg" width="227" height="83" onerror="this.onerror=null;this.src=''" /> </a> <div class="slogan"></div> <div class="newsletter-wrapper"> <form action="/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" method="POST" name="headerNewsletterForm" actualAction="https://www.provokemedia.com/footer-pages/subscribe-newsletter"> <button type="submit" class="cta">SIGNUP</button> <input type="text" class="input-search" id="email" name="email" placeholder="Email Newsletter" /> </form> </div> <div class="search-wrapper"> <form action="/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" method="GET" name="defaultForm" actualAction="https://www.provokemedia.com/search-results"> <input type="text" class="input-search" id="search" name="search" placeholder="Search" /> <div class="search-trigger"> <img class="svg icon icon-search" src="/img/icon-search.svg" width="20" height="20" onerror="this.onerror=null;this.src='/img/icon-search.png'" /> </div> </form> </div> <div class="nav-wrapper"> <div class="nav-item item-menu mobile-show"> Menu <img class="svg icon icon-menu" src="/img/icon-menu.svg" width="20" height="20" onerror="this.onerror=null;this.src='/img/icon-menu.png'" /> </div> <div class="nav"> <a href="/latest" data-subnav="latest" class="nav-item">Latest</a> <a href="/long-reads" data-subnav="long-reads" class="nav-item">Longreads</a> <a href="/focus" data-subnav="focus" class="nav-item">Focus</a> <a href="/ranking-and-data" data-subnav="ranking-and-data" class="nav-item active">Rankings & Data</a> <a href="/events-awards" data-subnav="events-awards" class="nav-item">Events & Awards</a> <a href="/agency-playbook" data-subnav="agency-playbook" class="nav-item">Agency Playbook</a> <a href="/a-z-news" class="nav-item">A-Z News</a> </div></div> <div class="subnav latest"><div class="subnav-heading">Latest</div><div class="subnav-column"><a href="/latest/news" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-news.jpg" alt="News" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-news.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/latest/news" class="subnav-title">News</a><p>The latest PR news from PRovoke Media, previously known as the Holmes Report.</p></div><div class="subnav-column"><a href="/latest/opinion" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-opinion.jpg" alt="Opinion" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-opinion.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/latest/opinion" class="subnav-title">Opinion</a><p>Opinion and commentary from PRovoke Media, previously known as the Holmes Report.</p></div><div class="subnav-column"><a href="/latest/podcast" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-podcasts.jpg" alt="Podcasts" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-podcasts.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/latest/podcast" class="subnav-title">Podcasts</a><p>Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.</p></div><div class="subnav-column"><a href="/latest/videos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-video.jpg" alt="Videos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-video.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/latest/videos" class="subnav-title">Videos</a><p>Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.</p></div></div><div class="subnav long-reads"><div class="subnav-heading">Longreads</div><div class="subnav-column"><a href="/long-reads/premium-content" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/paywall-icon.png" alt="Premium Content" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/paywall-icon.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/premium-content" class="subnav-title">Premium Content</a><p>Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.</p></div><div class="subnav-column"><a href="/long-reads/analysis" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-analysis.jpg" alt="Analysis" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-analysis.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/analysis" class="subnav-title">Analysis</a><p>Industry-leading analysis of the PR stories that matter.</p></div><div class="subnav-column"><a href="/long-reads/profiles-interviews" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-profiles.jpg" alt="Profiles & Interviews" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-profiles.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/profiles-interviews" class="subnav-title">Profiles & Interviews</a><p>Explore PR profiles and interviews with leaders from the marketing and PR worlds. </p></div><div class="subnav-column"><a href="/long-reads/research-trends" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-trends.jpg" alt="Research & Trends" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/hr55-trends.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/long-reads/research-trends" class="subnav-title">Research & Trends</a><p>Keeping up with the latest thinking on PR industry expansion. </p></div></div><div class="subnav focus"><div class="subnav-heading">Focus</div><div class="subnav-column"><a href="/focus/burson" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/burson-thumbnail.jpg" alt="Burson" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/burson-thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/burson" class="subnav-title">Burson</a><p>Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.</p></div><div class="subnav-column"><a href="/focus/young-changemakers" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/ycm-focus-image.jpg" alt="Young Changemakers" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/ycm-focus-image.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/young-changemakers" class="subnav-title">Young Changemakers</a><p>Insight and views from the Young Changemakers Program</p></div><div class="subnav-column"><a href="/focus/engaging-davos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" alt="Davos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/engaging-davos" class="subnav-title">Davos</a><p>All of PRovoke Media's coverage and events from the World Economic Forum in Davos. </p></div><div class="subnav-column"><a href="/focus/cannes" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" alt="Cannes" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/cannes" class="subnav-title">Cannes</a><p>Coverage of the Cannes Lions from PRovoke Media in association with ICCO.</p></div><div class="subnav-column"><a href="/focus/crisis-review" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-crisis-issues.jpg" alt="Crisis Review" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-crisis-issues.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/crisis-review" class="subnav-title">Crisis Review</a><p>PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.</p></div><div class="subnav-column"><a href="/focus/coronavirus" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/covid-19-thumbnail.jpg" alt="Coronavirus" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/covid-19-thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/coronavirus" class="subnav-title">Coronavirus</a><p>PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.</p></div><div class="subnav-column"><a href="/focus/trend-forecasts" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-health-care.jpg" alt="Trend Forecasts" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-health-care.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/trend-forecasts" class="subnav-title">Trend Forecasts</a><p>PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...</p></div><div class="subnav-column"><a href="/focus/diversity-inclusion" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/diversitypic2.jpg" alt="Diversity & Inclusion" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/diversitypic2.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/diversity-inclusion" class="subnav-title">Diversity & Inclusion</a><p>Diversity & inclusion trends, views and analysis from Provoke Media.</p></div><div class="subnav-column"><a href="/focus/creativity" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-creativity.jpg" alt="Creativity" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-creativity.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/creativity" class="subnav-title">Creativity</a><p>Creative work, trends and views from the global public relations industry.</p></div><div class="subnav-column"><a href="/focus/in2" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-social-digital.jpg" alt="Social & Digital" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-social-digital.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/in2" class="subnav-title">Social & Digital</a><p>Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.</p></div><div class="subnav-column"><a href="/focus/technology" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-technology.jpg" alt="Technology" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-technology.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/technology" class="subnav-title">Technology</a><p>Our coverage of key technology PR trends and challenges from around the world of digital communications.</p></div><div class="subnav-column"><a href="/focus/consumer" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-consumer.jpg" alt="Consumer" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-consumer.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/consumer" class="subnav-title">Consumer</a><p>From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide. </p></div><div class="subnav-column"><a href="/focus/employee-engagement" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-employee-engagement.jpg" alt="Employee Engagement" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/thumbnail-focus-employee-engagement.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/employee-engagement" class="subnav-title">Employee Engagement</a><p>PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications. </p></div><div class="subnav-column"><a href="/focus/sports-marketing" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/sports-marketing.jpg" alt="Sports Marketing " class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/sports-marketing.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/focus/sports-marketing" class="subnav-title">Sports Marketing </a><p>Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.</p></div></div><div class="subnav ranking-and-data"><div class="subnav-heading">Rankings & Data</div><div class="subnav-column"><a href="/ranking-and-data/global-pr-agency-rankings" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Global-Rankings/provoke-media-2024-global-rankings-logo-159px-x-159-px8c3db94a918367d3ac1bff0000c9ebb1.jpg" alt="Global PR Agency Rankings" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Global-Rankings/provoke-media-2024-global-rankings-logo-159px-x-159-px8c3db94a918367d3ac1bff0000c9ebb1.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/global-pr-agency-rankings" class="subnav-title">Global PR Agency Rankings</a><p>PRovoke Media's definitive global benchmark of global PR agency size and growth.</p></div><div class="subnav-column"><a href="/ranking-and-data/2024-agency-research" class="subnav-title">2024 Agency Research: Enter Now</a><p>Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now. </p></div><div class="subnav-column"><a href="/ranking-and-data/agencies-of-the-year" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/agencies-of-the-year-306x306.jpg" alt="Agencies of the Year" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/agencies-of-the-year-306x306.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/agencies-of-the-year" class="subnav-title">Agencies of the Year</a><p>PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.</p></div><div class="subnav-column"><a href="/ranking-and-data/influence-100" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/default-album/influence-100-square.jpg" alt="Influence 100" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/default-album/influence-100-square.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/influence-100" class="subnav-title">Influence 100</a><p>The 100 most influential CCOs & CMOs of leading brands around the world.</p></div><div class="subnav-column"><a href="/ranking-and-data/innovator-25" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-innovator-25.jpg" alt="Innovator 25" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-innovator-25.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/innovator-25" class="subnav-title">Innovator 25</a><p>PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.</p></div><div class="subnav-column"><a href="/ranking-and-data/global-creative-index" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-global-creative-index.jpg" alt="Global Creative Index" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-global-creative-index.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/global-creative-index" class="subnav-title">Global Creative Index</a><p>The most creatively awarded PR campaigns and agencies in the world.</p></div><div class="subnav-column"><a href="/ranking-and-data/creativity-in-pr" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-creativity-in-pr.jpg" alt="Creativity in PR" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/rankings-data/thumbnail-rankings-data-creativity-in-pr.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/creativity-in-pr" class="subnav-title">Creativity in PR</a><p>In-depth annual research into the PR industry's efforts to raise creative standards.</p></div><div class="subnav-column"><a href="/ranking-and-data/asia-pacific-communication-index" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Communication-Index/2022_apacd-logo_thumbnail.jpg" alt="Asia-Pacific Communication Index" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Communication-Index/2022_apacd-logo_thumbnail.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/ranking-and-data/asia-pacific-communication-index" class="subnav-title">Asia-Pacific Communication Index</a><p>APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.</p></div></div><div class="subnav events-awards"><div class="subnav-heading">Events & Awards</div><div class="subnav-column"><a href="/events-awards/sabre-awards" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/thumbnail-events-awards-sabre.jpg" alt="SABRE Awards" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/thumbnail-events-awards-sabre.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/sabre-awards" class="subnav-title">SABRE Awards</a><p>The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.</p></div><div class="subnav-column"><a href="/events-awards/provoke-global-pr-summit" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_global_square_colour--black.png" alt="PRovokeSummit Global" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_global_square_colour--black.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke-global-pr-summit" class="subnav-title">PRovokeSummit Global</a><p>The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.</p></div><div class="subnav-column"><a href="/events-awards/provoke-media-regional-series" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_square_colour--black.png" alt="PRovoke Media Regional Series" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-summit-logo_square_colour--black.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke-media-regional-series" class="subnav-title">PRovoke Media Regional Series</a><p>A global network of conferences that explore the innovation and disruption that is redefining public relations.</p></div><div class="subnav-column"><a href="/events-awards/agencies-of-the-year" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/aoy-menu-visual.jpeg" alt="Agencies of the Year" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/events-awards/aoy-menu-visual.jpeg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/agencies-of-the-year" class="subnav-title">Agencies of the Year</a><p>Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.</p></div><div class="subnav-column"><a href="/events-awards/roundtables" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-logo-on-background.jpg" alt="Roundtables" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Holmes-Report-Logos/provoke-logo-on-background.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/roundtables" class="subnav-title">Roundtables</a><p>Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications. </p></div><div class="subnav-column"><a href="/events-awards/provoke@cannes" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" alt="Cannes Condensed" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Focus/Cannes/cannes2015-fav.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke@cannes" class="subnav-title">Cannes Condensed</a><p>PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.</p></div><div class="subnav-column"><a href="/events-awards/provoke@davos" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" alt="PRovoke Media — Davos" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/focus/davosmenu.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/events-awards/provoke@davos" class="subnav-title">PRovoke Media — Davos</a><p>PRovoke Media's coverage & events from the World Economic Forum in Davos.</p></div></div><div class="subnav agency-playbook"><div class="subnav-heading">Agency Playbook</div><div class="subnav-column"><a href="/agency-playbook/agency-playbook" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/agency-playbook-jpge9218e4a918367d3ac1bff0000c9ebb1.png" alt="Agency Playbook" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/agency-playbook-jpge9218e4a918367d3ac1bff0000c9ebb1.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/agency-playbook" class="subnav-title">Agency Playbook</a><p>The PR industry’s most comprehensive listing of firms from every region and specialty</p></div><div class="subnav-column"><a href="/agency-playbook/all-jobs" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/global-jobs-board-(1).jpg" alt="All Jobs" class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/global-jobs-board-(1).jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/all-jobs" class="subnav-title">All Jobs</a><p>Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.</p></div><div class="subnav-column"><a href="/agency-playbook/sponsored" class="subnav-thumb"><img src="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/sponsored-content-jpg.png" alt="Sponsored Content " class="lazyload" data-srcset="https://www.provokemedia.com/images/default-source/Navigation-Thumbnails/sponsored-content-jpg.png" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></img></a><a href="/agency-playbook/sponsored" class="subnav-title">Sponsored Content </a><p>Content from PRovoke Media's premium partners. </p></div><div class="subnav-column"><a href="/agency-playbook/the-partner-series" class="subnav-title">The Partner Series </a><p>PRovoke Media's editorial series published in collaboration with partners. </p></div></div> </div> </div> </div> <div id="Body_T538604E6002_Col00" data-label="Header" class="sf_colsIn subheader"> <div class="wrapper"> <div class="breadcrumbs text-detail"> <a href="/" title="Home">Home</a> <a href="/ranking-and-data" title="Rankings & Data">Rankings & Data</a> <a href="/ranking-and-data/influence-100" title="Influence 100">Influence 100</a> <a href="/ranking-and-data/influence-100/the-influence-100-2023" title="The Influence 100 2023">The Influence 100 2023</a> Showcase: Campaign Picks </div> </div> </div> <div class="widget-content"> <div class="wrapper"> <div class="content-block font-zero"> <div id="Body_T465520EF003_Col00" data-label="Main" class="sf_colsIn column twothirds-width"><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-banner-2023-1254x701.jpeg" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-banner-2023-1254x701.jpeg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1>Showcase: Campaign Picks</h1><br><p>This year, for the first time, we asked a selection of our Influence 100 cohort if they’d like to highlight the best earned media-led or PR campaign they’ve seen recently. Ten in-house communications leaders, based across the US, EMEA and Asia Pacific, have selected work ranging from campaigns for some of the world’s biggest consumer brands, to impactful programmes for charities, NGOs and governments, and exceptional B2B campaigns.<br><br><br></p><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/abhinav-kumar-2022-influence-100.png" alt="abhinav-kumar-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/abhinav-kumar-2022-influence-100.png" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Abhinav Kumar</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Chief Marketing & Communications Officer<br>TCS</h2><br><p>“In the B2B space, ‘<a href="https://www.dandad.org/awards/professional/2022/235246/a-song-for-every-cmo/" title="" class="" target="_blank">A song for every CMO</a>’ was a very creative campaign [by Spotify Advertising and FCB New York], showing how hyper-personalization of a campaign can be done to the level of an individual person.”</p> <p>“I also came across this work by <a href="https://www.youtube.com/watch?v=p0_RPlSe344" title="" class="" target="_blank">Husqvarna</a>, the lawnmower company, which used a software update to its Automowers to ‘sing’ happy birthday to the loneliest robot in the universe, the Mars Curiosity Rover. Simple, but a great idea and well executed.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/dominic-redfearn-2022-influence-100.jpg" alt="dominic-redfearn-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/dominic-redfearn-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Dominic Redfearn</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Global Brand & Communications Director <br>Diageo</h2><br><p>“The Heinz <a href="https://www.lovethework.com/en-GB/campaigns/heinz-ketchup-fraud-1525682" title="" class="" target="_blank">Ketchup Fraud</a> campaign [by Rethink Toronto] was a brilliant, original take on the problem of counterfeit goods.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/lorenza-pigozzi-2022-influence-100.jpg" alt="lorenza-pigozzi-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/lorenza-pigozzi-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Lorenza Pigozzi</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Head of Communications & External Relations <br>Fincantieri </h2><br><p>“<a href="https://www.dandad.org/awards/professional/2023/237265/the-postponed-day/" title="" class="" target="_blank">The Postponed Day</a> breast cancer awareness campaign [by Grey Argentina], and IKEA’s <a href="https://www.lbbonline.com/news/why-being-proudly-second-best-is-working-for-ikea" title="" class="" target="_blank">Second Best</a>, because of their simplicity.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/matthias-berninger-2022-influence-100.jpg" alt="matthias-berninger-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/matthias-berninger-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Matthias Berninger</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">VP Public & Government Affairs <br>Bayer</h2><br><p>“Ukraine's <a href="https://www.wsj.com/video/cute-dogs-bono-and-ads-ukraines-pr-strategy-to-rally-global-support/379763DE-79D2-4285-93C1-9588651E5AC9.html" title="" class="" target="_blank">PR activities to galvanise global support</a>.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/nevashnee.jpeg" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/nevashnee.jpeg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Nevashnee Naicker</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Head of Corporate Communications<br>Anglo American</h2><br><p>“My first observation is that the overall quality of PR campaigns is increasingly on the rise, and I think our whole industry should be commended for this. A standout campaign this year has been Dove’s <a href="https://www.youtube.com/watch?v=pw73tgBmv0g" title="" class="" target="_blank">Turn Your Back</a> against TikTok’s viral ‘Bold Glamour’ filter [by DAVID and Ogilvy]. Dove really gets behind challenging toxic beauty content in media and social media and works to hold a lightning rod to these issues. This campaign cleverly used influencers for big key moments to drive its point– generating significant talkability and earned media to support its cause.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/ritu-jhingon.jpeg" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/ritu-jhingon.jpeg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Ritu Jhingon</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Director of Communication, PR & Branding<br>Vedanta</h2><br><p>“The American Heart Association’s <a href="https://www.goredforwomen.org/en/" title="" class="" target="_blank">Go Red For Women</a> campaign has really generated a lot of buzz to increase awareness about heart attacks in women.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/sally-susman-2022-influence-100.jpg" alt="sally-susman-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/sally-susman-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Sally Susman</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">EVP & Chief Corporate Affairs Officer <br>Pfizer</h2><br><p>“I love seeing the work Mattel has done with <a href="https://www.youtube.com/watch?v=wjw7Mi0OOVk" title="" class="" target="_blank">Barbie to prioritize inclusivity</a>. I believe representation is important in all aspects of life and play is no exception.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/sandy-rodriguez.jpeg" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/sandy-rodriguez.jpeg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Sandy Rodriguez</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">Chief Communications Officer<br>McDonald’s</h2><br><p>“I really appreciated the NFL Flag Football campaign, <a href="https://www.youtube.com/watch?v=5MLCf2gsC3E" title="" class="" target="_blank">Run With It</a>. Loved that it highlighted a woman – Diana Flores and other trailblazers from many eras and sports – and the role they play in moving competitive sport forward. And while that’s inspirational enough on the surface, they added another layer to the campaign by highlighting Diana and all that she and her family overcame together so that she could be where she is.”</p><br><br><br><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/torod-neptune-2022-influence-100.jpg" alt="torod-neptune-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/torod-neptune-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Torod Neptune</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">SVP, Chief Communications Officer<br>Medtronic</h2><br><p>“Johnson & Johnson's <a href="https://www.jnj.com/health-equity-innovation-challenge" title="" class="" target="_blank">Health Equity Innovation Challenge</a>.”<br><br><br></p><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/valerie-tan-2022-influence-100.jpg" alt="valerie-tan-2022-influence-100" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/2022/valerie-tan-2022-influence-100.jpg" class="lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <h1 style="font-size: 3rem; line-height: 3.6rem;">Valerie Tan</h1><h2 style="font-size: 1.5rem; line-height: 2.1rem;">VP Public Relations, Social Media & Internal Communications <br>Emirates </h2><br><p>“<a href="https://www.dandad.org/awards/professional/2023/236615/the-unburnable-book/" title="" class="" target="_blank">The Unburnable Book</a> [by Rethink Canada for Penguin Random House]. It was an unexpected stunt that brought to attention a topic most people find abstract and perhaps a bit dull. Proceeds from a Sotheby's auction benefitted work on free expression.”</p><br><br><br></div><div id="Body_T465520EF003_Col01" data-label="Sidebar" class="sf_colsIn column third-width sidebar"><a> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence-100-2023.png" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence-100-2023.png" class="lazyload bmar" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <a href="https://www.provokemedia.com/ranking-and-data/influence-100/the-influence-100-2023"> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence-100-2023-series-graphics-500x500px.jpeg" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence-100-2023-series-graphics-500x500px.jpeg" class="lazyload bmar" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <div class="widget-menu"> <div class="menu-title">The Influence 100 2023</div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles" class="menu-link" target="_blank">Profiles</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/abey-mokgwatsane" target="_blank">Abey Mokgwatsane</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/abhinav-kumar" target="_blank">Abhinav Kumar</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/aj-jones" target="_blank">AJ Jones</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/alan-vandermolen" target="_blank">Alan VanderMolen</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/alison-lewis" target="_blank">Alison Lewis</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/amy-hufft" target="_blank">Amy Hufft</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/andreas-bartels" target="_blank">Andreas Bartels</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/andy-pharoah" target="_blank">Andy Pharoah</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/anthony-chiejina" target="_blank">Anthony Chiejina</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/barbara-schädler" target="_blank">Barbara Schädler</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/beatriz-perez" target="_blank">Beatriz Perez</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/blanca-juti" target="_blank">Blanca Juti</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/brian-lott" target="_blank">Brian Lott</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/catherine-chen" target="_blank">Catherine Chen</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/charles-hufnagel" target="_blank">Charles Hufnagel</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/cheryl-goh" target="_blank">Cheryl Goh</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/chris-leong" target="_blank">Chris Leong</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/christina-smedley" target="_blank">Christina Smedley</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/christine-heffernan" target="_blank">Christine Heffernan</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/clarice-coppetti" target="_blank">Clarice Coppetti</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/claudio-monteverde" target="_blank">Claudio Monteverde </a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/conny-braams" target="_blank">Conny Braams </a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/corley-kenna" target="_blank">Corley Kenna</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/craig-buchholz" target="_blank">Craig Buchholz</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/cristina-jones" target="_blank">Cristina Jones</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/damon-jones" target="_blank">Damon Jones</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/dan-bartlett" target="_blank">Dan Bartlett</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/dara-treseder" target="_blank">Dara Treseder</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/david-ginsberg" target="_blank">David Ginsberg</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/dominic-redfearn" target="_blank">Dominic Redfearn</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/dominique-wood-benneteau" target="_blank">Dominique Wood-Benneteau</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/dustee-tucker-jenkins" target="_blank">Dustee Tucker Jenkins</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/edward-skyler" target="_blank">Edward Skyler</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/erika-song" target="_blank">Erika Song</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/erika-intiso" target="_blank">Erika Intiso</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/frank-shaw" target="_blank">Frank Shaw</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/franz-paasche" target="_blank">Franz Paasche</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/hilary-mcquaide" target="_blank">Hilary McQuaide</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jacqui-osullivan" target="_blank">Jacqui O'Sullivan</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jan-runau" target="_blank">Jan Runau</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jane-lawrie" target="_blank">Jane Lawrie</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jay-carney" target="_blank">Jay Carney</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jennifer-skyler" target="_blank">Jennifer Skyler</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jill-kramer" target="_blank">Jill Kramer</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/jonathan-adashek" target="_blank">Jonathan Adashek</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/joseph-evangelisti" target="_blank">Joseph Evangelisti</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/julia-goldin" target="_blank">Julia Goldin</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/justine-chao" target="_blank">Justine Chao</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/karine-jean-pierre" target="_blank">Karine Jean-Pierre</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kate-kronin" target="_blank">Kate Kronin</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kathryn-metcalfe" target="_blank">Kathryn Metcalfe</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kathy-krenger" target="_blank">Kathy Krenger</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/katie-boylan" target="_blank">Katie Boylan</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/k-c-kavanagh" target="_blank">K.C. Kavanagh</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kejuan-wilkins" target="_blank">KeJuan Wilkins</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kelly-mcginnis" target="_blank">Kelly McGinnis</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kristin-huguet-quayle" target="_blank">Kristin Huguet Quayle</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/kristina-schake" target="_blank">Kristina Schake</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/lars-erik-grønntun" target="_blank">Lars Erik Grønntun</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/laura-langdon" target="_blank">Laura Langdon</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/leslie-berland" target="_blank">Leslie Berland </a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/libby-archell" target="_blank">Libby Archell</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/lisa-tremble" target="_blank">Lisa Tremble</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/lisa-gibby" target="_blank">Lisa Gibby</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/lorenza-pigozzi" target="_blank">Lorenza Pigozzi</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/lulu-cheng-meservey" target="_blank">Lulu Cheng Meservey</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/marcel-marcondes" target="_blank">Marcel Marcondes</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/marcela-velasco-cámara" target="_blank">Marcela Velasco Cámara</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/maria-poveromo" target="_blank">Maria Poveromo</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/marian-salzman" target="_blank">Marian Salzman</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/mark-truby" target="_blank">Mark Truby</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/masayoshi-shirayanagi" target="_blank">Masayoshi Shirayanagi</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/matthias-berninger" target="_blank">Matthias Berninger</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/melissa-selcher" target="_blank">Melissa Selcher</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/nevashnee-naicker" target="_blank">Nevashnee Naicker</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/nicola-green" target="_blank">Nicola Green</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/nontokozo-madonsela" target="_blank">Nontokozo Madonsela</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/peter-o-sullivan" target="_blank">Peter O’Sullivan</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/phil-thomson" target="_blank">Phil Thomson</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/rachel-whetstone" target="_blank">Rachel Whetstone</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/raja-rajamannar" target="_blank">Raja Rajamannar</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/rajesh-kapoor" target="_blank">Rajesh Kapoor</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/ritu-jhingon" target="_blank">Ritu Jhingon</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/sabia-schwarzer" target="_blank">Sabia Schwarzer</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/sally-susman" target="_blank">Sally Susman</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/sandy-rodriguez" target="_blank">Sandy Rodriguez</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/siva-govindasamy" target="_blank">Siva Govindasamy </a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/stacey-tank" target="_blank">Stacey Tank</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/stella-low" target="_blank">Stella Low</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/stephen-doherty" target="_blank">Stephen Doherty</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/stephen-kehoe" target="_blank">Stephen Kehoe</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/steve-john" target="_blank">Steve John</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/sujit-patil" target="_blank">Sujit Patil</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/susan-byrnes" target="_blank">Susan Byrnes</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/tori-cowley" target="_blank">Tori Cowley</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/torod-neptune" target="_blank">Torod Neptune</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/tricia-primrose" target="_blank">Tricia Primrose</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/valerie-tan" target="_blank">Valerie Tan</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/virginia-magapatona" target="_blank">Virginia Magapatona</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles/yh-lee" target="_blank">YH Lee</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-demographics-background" class="menu-link" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-teams-budgets-agencies" class="menu-link" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-best-worst-communicators-reputations" class="menu-link" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-future-challenges-ai-diversity-esg" class="menu-link" target="_blank">Insights: Future Challenges, AI, Diversity & ESG</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/methodology" class="menu-link" target="_blank">Methodology</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/crossover-stars" class="menu-link" target="_blank">Crossover Stars</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/rising-stars" class="menu-link" target="_blank">Rising Stars</a> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" class="menu-link" target="_blank">Showcase: Campaign Picks</a> </div> </div> <a href="https://www.provokemedia.com/latest/article/influence-100-podcast-corporate-activism-and-the-role-of-ccos"> <img src="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-podcast.png" alt="" data-srcset="https://www.provokemedia.com/images/default-source/05-rankings-data/Influence-100/influence100-podcast.png" class="lazyload bmar" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </a> <div class="widget-menu"> <div class="menu-title">The Influence 100</div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2024" class="menu-link" target="_blank">The Influence 100 2024</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/insights-best-worst-communicators-reputations" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/insights-roles-diversity-esg-ai" target="_blank">Insights: Roles, Diversity, ESG & AI </a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/methodology" target="_blank">Methodology</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/rising-stars" target="_blank">Rising Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2024/campaign-picks" target="_blank">Campaign Picks </a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2023" class="menu-link" target="_blank">The Influence 100 2023</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-best-worst-communicators-reputations" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/insights-future-challenges-ai-diversity-esg" target="_blank">Insights: Future Challenges, AI, Diversity & ESG</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/methodology" target="_blank">Methodology</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/rising-stars" target="_blank">Rising Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2023/influence-100-campaign-picks" target="_blank">Showcase: Campaign Picks</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2022" class="menu-link" target="_blank">The Influence 100 2022</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/insights-best-worst-communicators-reputations" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/insights-future-challenges-and-diversity" target="_blank">Insights: Future Challenges and Diversity</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/methodology" target="_blank">Methodology</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2022/rising-stars" target="_blank">Rising Stars</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2021" class="menu-link" target="_blank">The Influence 100 2021</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/insights-best-worst-communicators-reputations" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/insights-future-challenges-and-diversity" target="_blank">Insights: Future Challenges and Diversity</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/methodology" target="_blank">Methodology</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2021/rising-stars" target="_blank">Rising Stars</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2020" class="menu-link" target="_blank">The Influence 100 2020</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets, Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/insights-best-worst-communicators-reputations" target="_blank">Insights: Best & Worst Communicators & Reputations</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/insights-future-challenges-and-diversity" target="_blank">Insights: Future Challenges and Diversity</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/methodology" target="_blank">Methodology</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2020/rising-stars" target="_blank">Rising Stars</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2019" class="menu-link" target="_blank">The Influence 100 2019</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets & Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/insights-challenges-ai-diversity-influencers" target="_blank">Insights: Challenges, AI, Diversity & Influencers</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/insights-inspiration-most-admired-communicators" target="_blank">Insights: Inspiration & Most Admired Communicators</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2019/rising-stars" target="_blank">Rising Stars</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2018" class="menu-link" target="_blank">The Influence 100 2018</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/insights-demographics-background" target="_blank">Insights: Demographics & Background</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/insights-teams-budgets-agencies" target="_blank">Insights: Teams, Budgets & Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/insights-future-challenges-diversity-inspiration" target="_blank">Insights: Future Challenges, Diversity & Inspiration</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/rising-stars" target="_blank">Rising Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/crossover-stars" target="_blank">Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2018/sponsor-content-digital-reductionism" target="_blank">Sponsor Content: Digital Reductionism</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2017" class="menu-link" target="_blank">The Influence 100 2017</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/the-research-who-are-the-100-the-early-years" target="_blank">The Research: Who Are the 100 & The Early Years</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/the-research-organizations-budgets-agencies" target="_blank">The Research: Organizations/Budgets & Agencies</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/the-research-big-questions-inspiration" target="_blank">The Research: Big Questions & Inspiration</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/rising-stars" target="_blank">Rising Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2017/crossover-stars" target="_blank">Crossover Stars</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/the-influence-100-2016" class="menu-link" target="_blank">The Influence 100 2016</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2016/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2016/the-crossover-stars" target="_blank">The Crossover Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2016/the-rising-stars" target="_blank">The Rising Stars</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/the-influence-100-2016/the-research" target="_blank">The Research</a> </div> </div> </div> <div class="menu-item"> <a href="/ranking-and-data/influence-100/2015" class="menu-link" target="_blank">The Influence 100 2015</a> <div class="trigger">+</div> <div class="menu-children"> <div class="menu-child"><a href="/ranking-and-data/influence-100/2015/profiles" target="_blank">Profiles</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/2015/research" target="_blank">The Research</a> </div> <div class="menu-child"><a href="/ranking-and-data/influence-100/2015/the-social-profile" target="_blank">The Social Profile</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="widget-interactive"> <div id="Body_T465520EF005_Col00" data-label="Interactive Wrapper" class="sf_colsIn wrapper"></div> </div> <div class="footer"> <div class="wrapper"> <div class="column quarter-width"> <img src="/img/foot-logo.png" class="logo" alt="PRovoke Media" /> <p>Intelligence and insight from across the PR world.</p> <a href="/footer-pages/about-the-holmes-report" title="About PRovoke Media">About PRovoke Media</a> <a href="/footer-pages/contact-us" title="Contact Us">Contact Us</a> <a href="/footer-pages/privacy-cookie-policy" title="Privacy & Cookie Policy">Privacy & Cookie Policy</a> </div> <div class="column half-width border-right"> <div class="quote">"PR is about how organizations behave, not what they say" <div class="quote-author">− Paul Holmes</div></div> <p>We feel that the views of the reader are as important as the views of the writer. Please contact us at <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="77191200043707051801181c121a12131e165914181a">[email protected]</a></p> <a href="/footer-pages/subscribe-newsletter" title="Signup for Newsletter">Signup For Our Newsletter</a> <a href="http://www.provokemedia.com/footer-pages/media-kits"> Media Kits/Editorial Calendar</a> <a href="http://www.provokemedia.com/all-jobs">Jobs Postings</a> <a href="https://www.provokemedia.com/a-z-news" title="A-Z News">A-Z News</a> <a href="/footer-pages/sitemap" title="Sitemap">Sitemap</a> </div> <div class="column quarter-width"> <div class="social-wrapper"> <div class="footer-title">Follow PRovoke Media</div> <a target="_blank" href="https://twitter.com/provoke_news"><img class="svg icon icon-twitter" src="/img/icon-twitter.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-twitter.png'"></a> <a target="_blank" href="https://www.facebook.com/provokenews/"><img class="svg icon icon-facebook" src="/img/icon-facebook.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-facebook.png'"></a> <a target="_blank" href="https://www.linkedin.com/company/provoke-news"><img class="svg icon icon-linkedin" src="/img/icon-linkedin.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-linkedin.png'"></a> <a target="_blank" href="/footer-pages/rss"><img class="svg icon icon-rss" src="/img/icon-rss.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-rss.png'"></a> <a target="_blank" href="https://www.youtube.com/PRovoke Media"><img class="svg icon icon-youtube" src="/img/icon-youtube.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-youtube.png'"></a> <a target="_blank" href="https://instagram.com/provoke_news"><img class="svg icon icon-instagram" src="/img/icon-instagram.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-instagram.png'"></a> <a target="_blank" href="https://www.flickr.com/photos/holmesreport/ "><img class="svg icon icon-flickr" src="/img/icon-flickr.svg" width="16" height="16" onerror="this.onerror=null;this.src='/img/icon-flickr.png'"></a> </div> <hr> <div class="footer-title">Editors</div> <a href="/footer-pages/contact-us/authors/paul-holmes" title="Paul Holmes">Paul Holmes</a> </div> <p class="copyright">© Holmes Report LLC 2024</p> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> window.lazySizesConfig = window.lazySizesConfig || {}; window.lazySizesConfig.expand = 200; // Number of pixels to preload within scroll range </script> <script src="/scripts/purestone?v=rTPr0KKhUWA1_7OnGdovrKAnZAoMjAnRbLPU5RTroqc1"></script> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-53e33b95175f24e3" async></script> <script type="text/javascript"> $('.pstn-slider-container').css('visibility', 'visible'); $('.pstn-slider').each(function (i, slider) { sliderInit(slider.id = 'pstn-slider-' + i); }); $(function () { $("[actualaction]").each(function (idx, itm) { var el = $(itm), actualAction = el.attr("actualaction"); if (actualAction && actualAction.length) { el.attr("action", actualAction); el.removeAttr("actualaction"); } }); }); </script>  <script> (function (h, o, t, j, a, r) { h.hj = h.hj || function () { (h.hj.q = h.hj.q || []).push(arguments) }; h._hjSettings = { hjid: 5119510, hjsv: 5 }; a = o.getElementsByTagName('head')[0]; r = o.createElement('script'); r.async = 1; r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv; a.appendChild(r); })(window, document, '//static.hotjar.com/c/hotjar-', '.js?sv='); </script> <script src="/Frontend-Assembly/Telerik.Sitefinity.Frontend.Identity/Mvc/Scripts/LoginStatus/login-status.js?package=HolmesReport" type="text/javascript"></script><script src="/Frontend-Assembly/Telerik.Sitefinity.Frontend.Identity/Mvc/Scripts/LoginStatus/login-status-extensions.js?package=HolmesReport" type="text/javascript"></script> <div class="SiteRibbon-sticky" data-itemid="" style="display: none;"> <div class="wrapper"> <div class="SiteRibbon-images"> <a class="dt" href="" target="_blank"><img alt="" id="siteRibbon-dt-images" src="" /></a> <a class="mob" href="" target="_blank"><img alt="" id="siteRibbon-mob-images" src="" /></a> </div> <div class="SiteRibbon-text"> <span> Get your agency into <strong>the PR industry's most comprehensive listing</strong> <br class="sm-dn"> of consultancies and teams from around the world </span> </div> <span class="SiteRibbon-button"> <a href="https://www.provokemedia.com/agency-playbook" class="button cta fs-16 ha pl-2">REGISTER NOW</a> </span> <a href="javascript:void(0)" class="SiteRibbon-x">×</a> </div> </div> <script type="text/javascript"> $('.SiteRibbon-sticky').hide(); $(document).ready(function () { if ("False".toLowerCase() !== 'true') { $.ajax({ url: "/RestApi/GetNotification", cache: false, dataType: "json", success: function (d) { if (d && d.Id) { $('.SiteRibbon-sticky').attr('data-itemId', d.Id); if (d.LayoutType == "image") { if (d.DesktopImage) { $("#siteRibbon-dt-images").attr("src", d.DesktopImage); } if (d.MobileImage) { $("#siteRibbon-mob-images").attr("src", d.MobileImage); } if (d.ButtonUrl) { $('.SiteRibbon-images a').attr('href', d.ButtonUrl); } $(".SiteRibbon-text").hide(); $(".SiteRibbon-button").hide(); $(".SiteRibbon-images").show(); } else { // text if (d.Content) { $('.SiteRibbon-sticky .SiteRibbon-text span').html(d.Content); } if (d.ButtonUrl) { $('.SiteRibbon-sticky .SiteRibbon-button a').attr('href', d.ButtonUrl); } if (d.ButtonText) { $('.SiteRibbon-sticky .SiteRibbon-button a').text(d.ButtonText); } $(".SiteRibbon-text").show(); $(".SiteRibbon-button").show(); $(".SiteRibbon-images").hide(); } $('.SiteRibbon-sticky').show(); } }, complete: function (data) { if (!data) { $('.SiteRibbon-sticky').hide(); } } }); } $('.SiteRibbon-x').on('click', function () { $('.SiteRibbon-sticky').slideUp(); var notifCookieKey = "_notifhideItms"; var currentItemId = $('.SiteRibbon-sticky').attr('data-itemId'); var today = new Date(); var nextMonth = new Date(); nextMonth.setDate(today.getDate() + 30); var dtNotifExpiredSeconds = nextMonth.getTime(); var dtNotifExpiredTicks = (dtNotifExpiredSeconds * 10000) + 621355968000000000; // important to convert js time to .net ticks! var itemCookieVal = currentItemId + "," + dtNotifExpiredTicks + "//////"; var getCookieNotifs = cookieSystem.get(notifCookieKey); var wholeCookieVal = ""; if (getCookieNotifs != null) { wholeCookieVal = getCookieNotifs; } wholeCookieVal += itemCookieVal; cookieSystem.set(notifCookieKey, wholeCookieVal, Infinity, '/'); }); }); </script>  <script> !function (e, t, n, s, u, a) { e.twq || (s = e.twq = function () { s.exe ? s.exe.apply(s, arguments) : s.queue.push(arguments); }, s.version = '1.1', s.queue = [], u = t.createElement(n), u.async = !0, u.src = '//static.ads-twitter.com/uwt.js', a = t.getElementsByTagName(n)[0], a.parentNode.insertBefore(u, a)) }(window, document, 'script'); // Insert Twitter Pixel ID and Standard Event data below twq('init', 'nxz6y'); twq('track', 'PageView'); </script>   </body> </html>

CINXE.COM

Campaign Showcase | Influence 100 2023