CINXE.COM
Why This Ad? | Yahoo
<!DOCTYPE html> <html> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://legal.yahoo.com/us/en/yahoo/privacy/adinfo/index.html","20220315025534","https://web.archive.org/","web","/_static/", "1647312934"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=Edge"> <meta name="viewport" content="width=device-width,initial-scale=1.0,maximum-scale=1.0"> <title>Why This Ad? | Yahoo</title> <meta name="description" content="Why This Ad? | Yahoo"> <meta name="keywords" content=""> <link rel="apple-touch-icon" sizes="180x180" href="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/rz/l/favicon.ico"> <link rel="icon" type="image/png" sizes="32x32" href="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/rz/l/favicon.ico"> <link rel="icon" type="image/png" sizes="16x16" href="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/rz/l/favicon.ico"> <!--<link rel="manifest" href="/js/manifest.json"> <link rel="mask-icon" href="https://s.yimg.com/ge/toc/assets/safari-pinned-tab.svg" color="#000000"> --> <meta name="theme-color" content="#ffffff"> <meta property="og:image" content="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/cv/apiv2/yahooincsites/images/yahoo_logo_purple.svg"> <meta property="og:image:width" content="279"> <meta property="og:image:height" content="279"> <meta property="og:title" content=""> <meta property="og:description" content=""> <meta property="og:url" content=""> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/zz/combo?ge/oath/policies/fonts/font_awesome_min_v1.1.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/cv/api/toc/ass/css/v2/tocCustom_min.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/ge/oath/policies/css/oathstyles_min.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/zz/combo?ge/oath/policies/css/oathplcy_custom_min_v1.5.css&ge/oath/policies/css/ckeditor_min.css&ge/oath/policies/css/header_fixes_min_v1.2.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/cv/apiv2/oathsites/overlay/css/verizon-overlay-v1-min.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/cv/apiv2/yahooincsites/policies/css/yahooinc-policies-v1.05.min.css"> <link rel="stylesheet" href="https://web.archive.org/web/20220315025534cs_/https://s.yimg.com/cv/apiv2/yahooincsites/policies/css/yahooinc-privacy-page-emea-v1.02.min.css"> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/ge/toc/ass/js/modernizr.min.js"></script> <!--if lt IE 9 script(src='https://s.yimg.com/ge/toc/ass/js/3.7.3/html5shiv.js') script(src='https://s.yimg.com/ge/toc/ass/js/1.4.2/respond.min.js') --> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/ss/rapid3.js"></script> <script type="text/javascript"> var queryParms = []; var login_hint, device_session_id, device_verifier; var expectedUrls = ["/policies/", "mydashboard.oath.com/"]; </script> </head> <body class="sticky-header"> <header class="site-header" id="site-header"> <div class="sticky-content"> <div class="container"> <a class="logo" href="https://web.archive.org/web/20220315025534/https://www.yahooinc.com/"><img class="full" src="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/cv/apiv2/yahooincsites/images/yahoo_logo_purple.svg" alt="Yahoo logo" title="Yahoo"><img class="short" src="https://web.archive.org/web/20220315025534im_/https://s.yimg.com/cv/apiv2/yahooincsites/images/yahoo_logo_purple.svg" alt="Yahoo logo" title="Yahoo"></a> <nav class="site-nav" role="navigation"> <button class="btn-menu disable-hover"><span class="burger"><span></span></span></button> </nav> </div> </div> </header> <div class="page-menu" id="page-menu" aria-hidden="true"> <div class="container"> <nav role="navigation"> <button class="circle btn-close disable-hover"><i class="times"></i></button> <ul class="menu-primary" id="menu-primary-navigation"> <li class="menu-item"> <div class="line-wrap"> <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/terms/otos/index.html">Terms</a> </div> </li> <li class="menu-item menu-parent"> <div class="line-wrap"><span>Privacy Center</span></div> <div class="menu-submenu" id="menu-solutions"> <button class="btn-back disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/index.html">Privacy Center</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/index.html">Topics</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/products/index.html">Products</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/thirdparties/index.html">Third Parties</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/california/index.html">California Privacy Rights</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/dashboard/index.html">Dashboard & Controls</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/adinfo/index.html">Relevant Advertising</a></div></li> </ul> </div> </li> <li class="menu-item menu-parent"> <div class="line-wrap"><span>Intellectual Property</span></div> <div class="menu-submenu" id="menu-solutions"> <button class="btn-back disable-hover"><i class="chevron-left"></i>Back</button> <ul class="menu-nodes"> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/index.html">Intellectual Property</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/counterfeits/index.html">Counterfeit Goods</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/counter-notification/index.html">Counter Notice Process</a></div></li> <li><div class="line-wrap"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/recidivism/index.html">Repeat Infringer Policy</a></div></li> <li><div class="line-wrap"><a href="https://web.archive.org/web/20220315025534/https://policies.yahoo.com/us/en/yahoo/ip/trademarklist/index.html">Trademarks</a></div></li> </ul> </div> </li> <li class="menu-item"> <div class="line-wrap"> <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/permissions/requests/index.html">Permissions</a> </div> </li> <li class="menu-item"> <div class="line-wrap"> <a href="https://web.archive.org/web/20220315025534/https://www.yahooinc.com/accessibility/captioning/">Closed Captioning</a> </div> </li> <li class="menu-item"> <div class="line-wrap"> <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/guidelines/index.html">Community Guidelines (New)</a> </div> </li> </ul> </nav> </div> </div> <div class="with-sidebar with-no-mobile-padding"><div class="container" id="outer-wrapper"><div class="grid"> <aside class="sidebar col-12 col-3-small col-3-medium" id="site-sidebar"> <div class="sidebar-navigation"> <div class="page-navigation" id="page-navigation"> <div class="container"> <nav role="navigation"> <ul class="menu-secondary" id="menu-secondary-navigation"> <li class="menu-item"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/terms/otos/index.html" class="is-not-active">Terms</a> </li> <li class="menu-item"> <a class="active open" href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/index.html">Privacy Center</a> <div class="menu-submenu"> <ul class="menu-nodes"> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/index.html" class="is-not-active">Topics</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/products/index.html" class="is-not-active">Products</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/thirdparties/index.html" class="is-not-active">Third Parties</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/california/index.html" class="is-not-active">California Privacy Rights</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/dashboard/index.html" class="is-not-active">Dashboard & Controls</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/adinfo/index.html" class="active">Relevant Advertising</a></li> </ul> </div> </li> <li class="menu-item"> <a class="is-not-active do-not-show" href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/index.html">Intellectual Property</a> <div class="menu-submenu"> <ul class="menu-nodes"> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/counterfeits/index.html" class="is-not-active">Counterfeit Goods</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/counter-notification/index.html" class="is-not-active">Counter Notice Process</a></li> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/ip/recidivism/index.html" class="is-not-active">Repeat Infringer Policy</a></li> <li><a href="https://web.archive.org/web/20220315025534/https://policies.yahoo.com/us/en/yahoo/ip/trademarklist/index.html" class="is-not-active">Trademarks</a></li> </ul> </div> </li> <li class="menu-item"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/permissions/requests/index.html" class="is-not-active">Permissions</a> </li> <li class="menu-item"><a href="https://web.archive.org/web/20220315025534/https://www.yahooinc.com/accessibility/captioning/" class="is-not-active">Closed Captioning</a> </li> <li class="menu-item"><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/guidelines/index.html" class="is-not-active">Community Guidelines (New)</a> </li> </ul> </nav> </div> </div> </div> </aside> <main class="col-12 col-6-small col-6-medium privacyArticle" id="site-main"> <section class="no-top-margin full-width-mobile"> <div class="container"> <div class="grid"> <div class="grid-item col-10-small content-container entry__content"> <h1>Why This Ad?</h1> <h4 style="color:Black;"><strong>For Consumers</strong></h4> <ul> <li>The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/adserving/index.html">Yahoo's privacy and advertising practices</a> to learn more about how Yahoo selects the ads you see.</li> <li>See <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/advertising/index.html">How Advertising Works</a> for more information about how we use your data to provide personalised advertising and for more information on your choices and controls.</li> </ul> <h4 style="color:Black;"><strong>Who placed this ad? </strong></h4> <ul> <li>This ad was served by <a href="https://web.archive.org/web/20220315025534/https://advertising.yahoo.com/">Yahoo </a> or one of <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/topics/thirdparties/index.html">Yahoo's advertising partners</a>.</li> </ul> <h4 style="color:Black;"><strong>Why was this ad served?</strong></h4> <ul> <li>Certain factors like your activity, <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/products/searchservices/index.html">searches</a>, demographic data, apps on your device, and location information may be used to select the ads you see.</li> </ul> <h4 style="color:Black;"><strong>What choices do I have?</strong></h4> <ul> <li><a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/dashboard/index.html">Manage</a> interest-based advertising categories, or opt-out of all categories, from Yahoo.</li> <li>View our other <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/controls/index.html">privacy controls</a>.</li> <li>Visit the <a href="https://web.archive.org/web/20220315025534/https://www.networkadvertising.org/managing/learn_more.asp">Network Advertising Initiative</a> (US) and the Digital Advertising Alliance <img alt="Ad Choices" height="13" src="https://web.archive.org/web/20220315025534im_/https://lh4.googleusercontent.com/gPBfgKvIFe2wJ1t_B7MdavHjT7K2-Ohil7DSiB0ZsVtjd-CxjfcwG-XJ9Y-cCVmkwBsBlK7aaUT5-TkA3EV7-4PfkwLMCxd3aSs8NltxOfWQslWmmVjN3_dnY2O6x7nQN49WruVH" width="13"/> - <a href="https://web.archive.org/web/20220315025534/https://www.aboutads.info/consumers/">DAA</a> (US), <a href="https://web.archive.org/web/20220315025534/https://www.youronlinechoices.com/">EDAA</a> (EU), <a href="https://web.archive.org/web/20220315025534/http://youradchoices.ca/understanding-online-advertising">DAAC</a> (Canada), ADAA (<a data-saferedirecturl="https://www.google.com/url?q=https://www.youronlinechoices.com.au/&source=gmail&ust=1551375879461000&usg=AFQjCNHi-dSiNMpqzdLSmeuQ1qeusousrg" href="https://web.archive.org/web/20220315025534/https://www.youronlinechoices.com.au/" target="_blank">AU</a>/<a data-saferedirecturl="https://www.google.com/url?q=https://www.youronlinechoices.co.nz/&source=gmail&ust=1551375879461000&usg=AFQjCNFjihhNmEHfEE5bviUcG2u-auRNVA" href="https://web.archive.org/web/20220315025534/https://www.youronlinechoices.co.nz/" target="_blank">NZ</a>) to see your opt-out choices from other participating companies.</li> <li><a href="https://web.archive.org/web/20220315025534/http://www.networkadvertising.org/understanding-online-advertising/what-are-my-options">Explore</a> other controls and tools to help set and maintain your privacy choices.</li> <li>If you are using Safari or a browser enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology, if you wish to opt out of receiving personalized ads, you will need to do so directly via the <a href="/web/20220315025534/https://legal.yahoo.com/us/en/yahoo/privacy/dashboard/index.html">Yahoo Privacy Center</a>.</li> </ul> </div> </div> </div> </section> </main> <!--Material Change--> </div></div></div> <footer class="site-footer multilevel-footer" id="site-footer"> <div class="container"> <div class="grid grid-mobile grid-multilevel-mobile grid-gutters grid-multilevel-gutter"> <div class="grid__item col-6 col-11-small"> <div class="build-brands"> </div> </div> <div class="grid__item col-6 col-11-small"> <p> 漏2022 Yahoo. All Rights Reserved. </p> </div> </div> </div> </footer> <!-- Bootstrap core JavaScript --> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/zz/combo?ge/toc/ass/js/2.2.4/jquery.min.js&ge/toc/ass/js/libs.min.js&ge/toc/ass/js/tocCustom.js&cv/apiv2/oath/policies/js/app-min-v2.js"></script> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/zz/combo?ge/oath/policies/js/oathTableStyle_v1_min.js&ge/oath/policies/js/oathplcy_custom_min.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/zz/combo?ge/oath/policies/v1/dist/scripts/aimdata-min.js&ge/policies/js/v2/redirectTool_links_replacement_v2.js"></script> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/cv/apiv2/oathsites/overlay/js/verizon-overlay-v3-min.js"></script> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/cv/apiv2/yahooincsites/policies/js/yahooinc-policies-v1.01.min.js"></script> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/cv/apiv2/vzmsites/policies/js/cpqp_v2.js"></script> <script src="https://web.archive.org/web/20220315025534js_/https://s.yimg.com/cv/apiv2/yahooincsites/policies/js/yahooinc-privacy-page-emea.min.js"></script> </body> </html> <!-- FILE ARCHIVED ON 02:55:34 Mar 15, 2022 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 19:02:15 Dec 11, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.558 exclusion.robots: 0.026 exclusion.robots.policy: 0.016 esindex: 0.011 cdx.remote: 18.153 LoadShardBlock: 234.808 (6) PetaboxLoader3.datanode: 182.05 (7) PetaboxLoader3.resolve: 140.755 (2) load_resource: 165.35 -->