26 Predictions for Social Media Marketing in 2025

<!DOCTYPE html> <html class="no-js" dir="ltr" lang="en-US" prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb#"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>26 Predictions for Social Media Marketing in 2025 | Social Media Today</title> <meta name="description" content="Social Media Today"/> <meta name="sailthru.tags" content="socialmediatoday,type-newspost,socialmediatoday-social-marketin,socialmediatoday-social-media-up,socialmediatoday-facebook,socialmediatoday-tiktok,socialmediatoday-instagram,socialmediatoday-snapchat,socialmediatoday-pinterest,socialmediatoday-x-twitter,socialmediatoday-linkedin,socialmediatoday-tag-arvr,socialmediatoday-tag-chatbots,socialmediatoday-tag-messaging,socialmediatoday-tag-meta,socialmediatoday-tag-reels,socialmediatoday-tag-video-marke"/> <meta property="fb:pages" content="18797601233"> <script data-cfasync="false"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent','default',{ 'ad_storage':'denied', 'analytics_storage':'denied', 'ad_user_data':'denied', 'ad_personalization':'denied', 'personalization_storage':'denied', 'functionality_storage':'granted', 'security_storage':'granted', 'wait_for_update': 500 }); gtag("set", "ads_data_redaction", true); </script> <script data-cfasync="false" src="https://cmp.osano.com/AzqdtLT8Mqkut2TZ/bdeb2f70-056f-4937-961a-e9db412e4c7a/osano.js"></script> <style> .osano-cm-widget{display: none;} </style> <script data-cfasync="false"> window.Osano.cm.addEventListener("osano-cm-script-blocked", function (item) { console.log("Script blocked: " + item); }); window.Osano.cm.addEventListener("osano-cm-cookie-blocked", function (item) { console.log("Cookie blocked: " + item); }); </script> <script> window.dive_location = "NonEU"; window.dive_limit_data_processing = false; </script>  <link rel="icon" type="image/x-icon" sizes="any" href="/favicon.ico?v=2" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png?v=2"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=2"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=2"> <link rel="manifest" href="/site.webmanifest?v=2"> <link rel="mask-icon" href="/safari-pinned-tab.svg?v=2" color="#5bbad5"> <meta name="msapplication-TileImage" content="/mstile-150x150.png?v=2"> <meta name="msapplication-TileColor" content="#603cba"> <meta name="theme-color" content="#ffffff"> <link rel="alternate" type="application/rss+xml" title="Social Media Today - Latest News Feed" href="https://www.socialmediatoday.com/feeds/news/"/> <link rel="canonical" href="https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/"/> <meta name="title" content="26 Predictions for Social Media Marketing in 2025" /> <meta name="medium" content="news" /> <meta name="date" content="2024-11-10" /> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:domain" content="Social Media Today"> <meta name="twitter:site" content="@socialmedia2day"> <meta property="og:title" name="og:title" content="26 Predictions for Social Media Marketing in 2025" /> <meta property="og:site_name" name="og:site_name" content="Social Media Today" /> <meta property="og:type" name="og:type" content="article" /> <meta name="article_date_original" content="Sunday, November 10, 2024, 06:44 PM" /> <meta property="og:url" name="og:url" content="https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/" /> <meta property="og:image" name="og:image" content="https://imgproxy.divecdn.com/N0yWwTgaZJ9H8XH1HHpo301hPaCN3S_1hBjtYwZy50M/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" /> <meta property="og:description" name="og:description" content="Wanna know what's coming into view on the social media horizon?" /> <meta name="sailthru.date" content="2024-11-10T18:44:00" /> <meta name="sailthru.expire_date" content="2034-10-29T18:44:00" /> <meta name="sailthru.author" content="Andrew Hutchinson" /> <meta name="sailthru.image.full" content="https://imgproxy.divecdn.com/N0yWwTgaZJ9H8XH1HHpo301hPaCN3S_1hBjtYwZy50M/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" />  <meta name="sailthru.image.thumb" content="https://imgproxy.divecdn.com/j2hyX3nF5vdJAT08Itn_r0KmxKmq-oG1lNKjdSOfGMc/g:ce/rs:fit:106:60/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" />  <meta name="sailthru.description" content="Wanna know what's coming into view on the social media horizon?" /> <link rel="stylesheet" href="/static/css/smt_app.css?330116211124"> <script> // Initialize dataLayer empty array for GTM events window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'site': 'Social Media Today', }); // wrapper function to push GTM events to dataLayer pushGTMEvent = (eventObject) => { // if window.datalayer is not defined, then set to an empty array window.dataLayer.push(eventObject); }; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-55G8WRR');</script>  <script> let eventParams = {}; eventParams.author = "Andrew Hutchinson"; eventParams.date_published_readable = "2024-11-10"; eventParams.post_type = "Article"; eventParams.tags = "AR/VR, Chatbots, Messaging, Meta, Reels, Video Marketing"; eventParams.topics = "Social Marketing, Social Media Updates, Facebook, TikTok, Instagram, Snapchat, Pinterest, X (Twitter), LinkedIn"; eventParams.clone = "False"; const gtmEventObject = { event: 'page.content', 'page.content': { v:11, // seer version ...eventParams } }; window.pushGTMEvent(gtmEventObject); </script> <script type="module" src="/static/js/dist/lyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript" src="/static/js/ad_blocker_recovery.js?160016291122"></script>  <script async src="https://fundingchoicesmessages.google.com/i/pub-8553262192892817?ers=1" nonce="RORABhIXgMhQdZXbks8fZQ"></script> <script nonce="RORABhIXgMhQdZXbks8fZQ">(function() {function signalGooglefcPresent() {if (!window.frames['googlefcPresent']) {if (document.body) {const iframe = document.createElement('iframe'); iframe.style = 'width: 0; height: 0; border: none; z-index: -1000; left: -1000px; top: -1000px;'; iframe.style.display = 'none'; iframe.name = 'googlefcPresent'; document.body.appendChild(iframe);} else {setTimeout(signalGooglefcPresent, 0);}}}signalGooglefcPresent();})();</script>  <script>(function(){/* Copyright The Closure Library Authors. SPDX-License-Identifier: Apache-2.0 */ 'use strict';var aa=function(a){var b=0;return function(){return b<a.length?{done:!1,value:a[b++]}:{done:!0}}},ba="function"==typeof Object.create?Object.create:function(a){var b=function(){};b.prototype=a;return new b},k;if("function"==typeof Object.setPrototypeOf)k=Object.setPrototypeOf;else{var m;a:{var ca={a:!0},n={};try{n.__proto__=ca;m=n.a;break a}catch(a){}m=!1}k=m?function(a,b){a.__proto__=b;if(a.__proto__!==b)throw new TypeError(a+" is not extensible");return a}:null} var p=k,q=function(a,b){a.prototype=ba(b.prototype);a.prototype.constructor=a;if(p)p(a,b);else for(var c in b)if("prototype"!=c)if(Object.defineProperties){var d=Object.getOwnPropertyDescriptor(b,c);d&&Object.defineProperty(a,c,d)}else a[c]=b[c];a.v=b.prototype},r=this||self,da=function(){},t=function(a){return a};var u;var w=function(a,b){this.g=b===v?a:""};w.prototype.toString=function(){return this.g+""};var v={},x=function(a){if(void 0===u){var b=null;var c=r.trustedTypes;if(c&&c.createPolicy){try{b=c.createPolicy("goog#html",{createHTML:t,createScript:t,createScriptURL:t})}catch(d){r.console&&r.console.error(d.message)}u=b}else u=b}a=(b=u)?b.createScriptURL(a):a;return new w(a,v)};var A=function(){return Math.floor(2147483648*Math.random()).toString(36)+Math.abs(Math.floor(2147483648*Math.random())^Date.now()).toString(36)};var B={},C=null;var D="function"===typeof Uint8Array;function E(a,b,c){return"object"===typeof a?D&&!Array.isArray(a)&&a instanceof Uint8Array?c(a):F(a,b,c):b(a)}function F(a,b,c){if(Array.isArray(a)){for(var d=Array(a.length),e=0;e<a.length;e++){var f=a[e];null!=f&&(d[e]=E(f,b,c))}Array.isArray(a)&&a.s&&G(d);return d}d={};for(e in a)Object.prototype.hasOwnProperty.call(a,e)&&(f=a[e],null!=f&&(d[e]=E(f,b,c)));return d} function ea(a){return F(a,function(b){return"number"===typeof b?isFinite(b)?b:String(b):b},function(b){var c;void 0===c&&(c=0);if(!C){C={};for(var d="ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789".split(""),e=["+/=","+/","-_=","-_.","-_"],f=0;5>f;f++){var h=d.concat(e[f].split(""));B[f]=h;for(var g=0;g<h.length;g++){var l=h[g];void 0===C[l]&&(C[l]=g)}}}c=B[c];d=Array(Math.floor(b.length/3));e=c[64]||"";for(f=h=0;h<b.length-2;h+=3){var y=b[h],z=b[h+1];l=b[h+2];g=c[y>>2];y=c[(y&3)<< 4|z>>4];z=c[(z&15)<<2|l>>6];l=c[l&63];d[f++]=""+g+y+z+l}g=0;l=e;switch(b.length-h){case 2:g=b[h+1],l=c[(g&15)<<2]||e;case 1:b=b[h],d[f]=""+c[b>>2]+c[(b&3)<<4|g>>4]+l+e}return d.join("")})}var fa={s:{value:!0,configurable:!0}},G=function(a){Array.isArray(a)&&!Object.isFrozen(a)&&Object.defineProperties(a,fa);return a};var H;var J=function(a,b,c){var d=H;H=null;a||(a=d);d=this.constructor.u;a||(a=d?[d]:[]);this.j=d?0:-1;this.h=null;this.g=a;a:{d=this.g.length;a=d-1;if(d&&(d=this.g[a],!(null===d||"object"!=typeof d||Array.isArray(d)||D&&d instanceof Uint8Array))){this.l=a-this.j;this.i=d;break a}void 0!==b&&-1<b?(this.l=Math.max(b,a+1-this.j),this.i=null):this.l=Number.MAX_VALUE}if(c)for(b=0;b<c.length;b++)a=c[b],a<this.l?(a+=this.j,(d=this.g[a])?G(d):this.g[a]=I):(d=this.l+this.j,this.g[d]||(this.i=this.g[d]={}),(d=this.i[a])? G(d):this.i[a]=I)},I=Object.freeze(G([])),K=function(a,b){if(-1===b)return null;if(b<a.l){b+=a.j;var c=a.g[b];return c!==I?c:a.g[b]=G([])}if(a.i)return c=a.i[b],c!==I?c:a.i[b]=G([])},M=function(a,b){var c=L;if(-1===b)return null;a.h||(a.h={});if(!a.h[b]){var d=K(a,b);d&&(a.h[b]=new c(d))}return a.h[b]};J.prototype.toJSON=function(){var a=N(this,!1);return ea(a)}; var N=function(a,b){if(a.h)for(var c in a.h)if(Object.prototype.hasOwnProperty.call(a.h,c)){var d=a.h[c];if(Array.isArray(d))for(var e=0;e<d.length;e++)d[e]&&N(d[e],b);else d&&N(d,b)}return a.g},O=function(a,b){H=b=b?JSON.parse(b):null;a=new a(b);H=null;return a};J.prototype.toString=function(){return N(this,!1).toString()};var P=function(a){J.call(this,a)};q(P,J);function ha(a){var b,c=(a.ownerDocument&&a.ownerDocument.defaultView||window).document,d=null===(b=c.querySelector)||void 0===b?void 0:b.call(c,"script[nonce]");(b=d?d.nonce||d.getAttribute("nonce")||"":"")&&a.setAttribute("nonce",b)};var Q=function(a,b){b=String(b);"application/xhtml+xml"===a.contentType&&(b=b.toLowerCase());return a.createElement(b)},R=function(a){this.g=a||r.document||document};R.prototype.appendChild=function(a,b){a.appendChild(b)};var S=function(a,b,c,d,e,f){try{var h=a.g,g=Q(a.g,"SCRIPT");g.async=!0;g.src=b instanceof w&&b.constructor===w?b.g:"type_error:TrustedResourceUrl";ha(g);h.head.appendChild(g);g.addEventListener("load",function(){e();d&&h.head.removeChild(g)});g.addEventListener("error",function(){0<c?S(a,b,c-1,d,e,f):(d&&h.head.removeChild(g),f())})}catch(l){f()}};var ia=r.atob("aHR0cHM6Ly93d3cuZ3N0YXRpYy5jb20vaW1hZ2VzL2ljb25zL21hdGVyaWFsL3N5c3RlbS8xeC93YXJuaW5nX2FtYmVyXzI0ZHAucG5n"),ja=r.atob("WW91IGFyZSBzZWVpbmcgdGhpcyBtZXNzYWdlIGJlY2F1c2UgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlIGlzIGludGVyZmVyaW5nIHdpdGggdGhpcyBwYWdlLg=="),ka=r.atob("RGlzYWJsZSBhbnkgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlLCB0aGVuIHJlbG9hZCB0aGlzIHBhZ2Uu"),la=function(a,b,c){this.h=a;this.j=new R(this.h);this.g=null;this.i=[];this.l=!1;this.o=b;this.m=c},V=function(a){if(a.h.body&&!a.l){var b= function(){T(a);r.setTimeout(function(){return U(a,3)},50)};S(a.j,a.o,2,!0,function(){r[a.m]||b()},b);a.l=!0}},T=function(a){for(var b=W(1,5),c=0;c<b;c++){var d=X(a);a.h.body.appendChild(d);a.i.push(d)}b=X(a);b.style.bottom="0";b.style.left="0";b.style.position="fixed";b.style.width=W(100,110).toString()+"%";b.style.zIndex=W(2147483544,2147483644).toString();b.style["background-color"]=ma(249,259,242,252,219,229);b.style["box-shadow"]="0 0 12px #888";b.style.color=ma(0,10,0,10,0,10);b.style.display= "flex";b.style["justify-content"]="center";b.style["font-family"]="Roboto, Arial";c=X(a);c.style.width=W(80,85).toString()+"%";c.style.maxWidth=W(750,775).toString()+"px";c.style.margin="24px";c.style.display="flex";c.style["align-items"]="flex-start";c.style["justify-content"]="center";d=Q(a.j.g,"IMG");d.className=A();d.src=ia;d.style.height="24px";d.style.width="24px";d.style["padding-right"]="16px";var e=X(a),f=X(a);f.style["font-weight"]="bold";f.textContent=ja;var h=X(a);h.textContent=ka;Y(a, e,f);Y(a,e,h);Y(a,c,d);Y(a,c,e);Y(a,b,c);a.g=b;a.h.body.appendChild(a.g);b=W(1,5);for(c=0;c<b;c++)d=X(a),a.h.body.appendChild(d),a.i.push(d)},Y=function(a,b,c){for(var d=W(1,5),e=0;e<d;e++){var f=X(a);b.appendChild(f)}b.appendChild(c);c=W(1,5);for(d=0;d<c;d++)e=X(a),b.appendChild(e)},W=function(a,b){return Math.floor(a+Math.random()*(b-a))},ma=function(a,b,c,d,e,f){return"rgb("+W(Math.max(a,0),Math.min(b,255)).toString()+","+W(Math.max(c,0),Math.min(d,255)).toString()+","+W(Math.max(e,0),Math.min(f, 255)).toString()+")"},X=function(a){a=Q(a.j.g,"DIV");a.className=A();return a},U=function(a,b){0>=b||null!=a.g&&0!=a.g.offsetHeight&&0!=a.g.offsetWidth||(na(a),T(a),r.setTimeout(function(){return U(a,b-1)},50))},na=function(a){var b=a.i;var c="undefined"!=typeof Symbol&&Symbol.iterator&&b[Symbol.iterator];b=c?c.call(b):{next:aa(b)};for(c=b.next();!c.done;c=b.next())(c=c.value)&&c.parentNode&&c.parentNode.removeChild(c);a.i=[];(b=a.g)&&b.parentNode&&b.parentNode.removeChild(b);a.g=null};var pa=function(a,b,c,d,e){var f=oa(c),h=function(l){l.appendChild(f);r.setTimeout(function(){f?(0!==f.offsetHeight&&0!==f.offsetWidth?b():a(),f.parentNode&&f.parentNode.removeChild(f)):a()},d)},g=function(l){document.body?h(document.body):0<l?r.setTimeout(function(){g(l-1)},e):b()};g(3)},oa=function(a){var b=document.createElement("div");b.className=a;b.style.width="1px";b.style.height="1px";b.style.position="absolute";b.style.left="-10000px";b.style.top="-10000px";b.style.zIndex="-10000";return b};var L=function(a){J.call(this,a)};q(L,J);var qa=function(a){J.call(this,a)};q(qa,J);var ra=function(a,b){this.l=a;this.m=new R(a.document);this.g=b;this.i=K(this.g,1);b=M(this.g,2);this.o=x(K(b,4)||"");this.h=!1;b=M(this.g,13);b=x(K(b,4)||"");this.j=new la(a.document,b,K(this.g,12))};ra.prototype.start=function(){sa(this)}; var sa=function(a){ta(a);S(a.m,a.o,3,!1,function(){a:{var b=a.i;var c=r.btoa(b);if(c=r[c]){try{var d=O(P,r.atob(c))}catch(e){b=!1;break a}b=b===K(d,1)}else b=!1}b?Z(a,K(a.g,14)):(Z(a,K(a.g,8)),V(a.j))},function(){pa(function(){Z(a,K(a.g,7));V(a.j)},function(){return Z(a,K(a.g,6))},K(a.g,9),K(a.g,10),K(a.g,11))})},Z=function(a,b){a.h||(a.h=!0,a=new a.l.XMLHttpRequest,a.open("GET",b,!0),a.send())},ta=function(a){var b=r.btoa(a.i);a.l[b]&&Z(a,K(a.g,5))};(function(a,b){r[a]=function(c){for(var d=[],e=0;e<arguments.length;++e)d[e-0]=arguments[e];r[a]=da;b.apply(null,d)}})("__h82AlnkH6D91__",function(a){"function"===typeof window.atob&&(new ra(window,O(qa,window.atob(a)))).start()});}).call(this); window.__h82AlnkH6D91__("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"); </script> <script src="/static/js/jquery_360.min.js?543516150322"></script> <script> // waitForTriggerHandler() is library for queuing up javascript to be stored and then executed when a trigger // function is called. You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-3688358-1', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); ga("orig.set", { "dimension1": "Andrew Hutchinson", "dimension7": "Nov 10, 2024", "dimension8": "Social Marketing, Social Media Updates, Facebook, TikTok, Instagram, Snapchat, Pinterest, X (Twitter), LinkedIn", "dimension9": "AR/VR, Chatbots, Messaging, Meta, Reels, Video Marketing", "dimension10": "20241110", "dimension11": "Article", }); ga("agg.set", { "dimension3": "Andrew Hutchinson", "dimension7": "Nov 10, 2024", "dimension5": "Social Marketing, Social Media Updates, Facebook, TikTok, Instagram, Snapchat, Pinterest, X (Twitter), LinkedIn", "dimension6": "AR/VR, Chatbots, Messaging, Meta, Reels, Video Marketing", "dimension4": "20241110", "dimension8": "Article", "dimension11": "False", }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; informaData = {"canonicalUrl": "https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/", "pageIsSponsored": false, "pageSponsor": "", "contentAuthor": "Andrew Hutchinson", "contentPubDate": "2024-11-10 18:44:00", "pageID": "newspost 731576", "pageTitle": "26 Predictions for Social Media Marketing in 2025", "pageType": "article", "primaryTerm": "Social Marketing, Social Media Updates, Facebook, TikTok, Instagram, Snapchat, Pinterest, X (Twitter), LinkedIn", "secondaryTerm": "AR/VR, Chatbots, Messaging, Meta, Reels, Video Marketing"}; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.socialmediatoday.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <meta name="sailthru.title" content="26 Predictions for Social Media Marketing in 2025" /> <meta name="sailthru.post_type" content="Article" /> <meta name="sailthru.dive_awards" content="False" /> <meta name="sailthru.post_updated" content="False" /> <meta name="lytics:topics" content="AR/VR, Video Marketing, Facebook, LinkedIn, Chatbots, TikTok, Pinterest, X (Twitter), Instagram, Messaging, Meta, Reels, Social Marketing, Snapchat, Social Media Updates" /> <meta name="robots" content="max-image-preview:large"> <meta name="news_keywords" content="Social Marketing,social-marketing,Social Media Updates,social-media-updates,Facebook,facebook,TikTok,tiktok,Instagram,instagram,Snapchat,snapchat,Pinterest,pinterest,X (Twitter),twitter,LinkedIn,linkedin"/> <script type="text/javascript"> /** Stolen from http://stackoverflow.com/questions/24816/escaping-html-strings-with-jquery **/ $(document).ready(function () { //"Tweet this" pullquote sections // This is used in the processing of 'tweet this' pull quotes function escapeHtml(string) { var entityMap = { "&": "&", "<": "<", ">": ">", '"': '"', "'": ''', "/": '/' }; return String(string).replace(/[&<>"'\/]/g, function (s) { return entityMap[s]; }); } // Process the twitter pullquote sections: // * create the link // * create the text ('tweet this quote') for the link $(".pquote").each(function (index) { var j_words; if ($(this).data('twitter-text') != 'undefined') { j_words = $(this).children('.tweetwords').first(); } else { j_words = $(this).data('twitter-text'); } var j_replace = $(this).children('.tweetquote').first(); var clean_text = escapeHtml(j_words.text()); var link_attributes = 'href="https://twitter.com/intent/tweet?text=' + clean_text + '%20https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/' + '" class="popup button twitter" data-sharebutton="tweet_quote" data-shareusing="twitter"'; var img = '<img src="/static/img/social_icons/twitter-follow-icon.png?102717100918" alt="Share on Twitter" loading="lazy">'; var link = '<a ' + link_attributes + '>Tweet this quote' + img + '</a>'; j_replace.html(link); }); }); </script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?520216211124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?520216211124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard' || event.slot.getAdUnitPath() === '/21662595662/socialmediatoday/socialmediatodayleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodayhybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/socialmediatoday/socialmediatodaythankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["Social Marketing","social-marketing","Social Media Updates","social-media-updates","Facebook","facebook","TikTok","tiktok","Instagram","instagram","Snapchat","snapchat","Pinterest","pinterest","X (Twitter)","twitter","LinkedIn","linkedin"]); googletag.pubads().setTargeting("tags", ["socialmediatoday-tag-arvr","socialmediatoday-tag-chatbots","socialmediatoday-tag-messaging","socialmediatoday-tag-meta","socialmediatoday-tag-reels","socialmediatoday-tag-video-marke"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); googletag.pubads().setTargeting("newspost_type", "Article"); googletag.pubads().setTargeting("articleID", "731576"); googletag.pubads().setTargeting("slug", "26 predictions social media marketing 2025"); googletag.pubads().setTargeting("is_sponsored", "false" ); // Don't show skyscraper ads on full-width articles googletag.pubads().setTargeting("show_skyscraper", "true"); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?520216211124" ></script>  </head> <body class=" flush-top article-page news topic- social-marketing topic- social-media-updates topic- facebook topic- tiktok topic- instagram topic- snapchat topic- pinterest topic- twitter topic- linkedin ">  <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript>  <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg" alt="Social Media Today" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); } </script> <script type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.initialize(7); prestitialAds.setPrestitialPossibleCookie(); var prestitial_ad_is_loaded = false; var prestitial_ad_is_empty = false; googletag.cmd.push(function () { googletag.pubads().addEventListener('slotRenderEnded', function (event) { if (event.slot.getAdUnitPath() == '/21662595662/socialmediatoday/socialmediatodayprestitial') { if (event.isEmpty || prestitialAds.testingNoAd()) { prestitial_ad_is_empty = true; prestitialAds.closePrestitial(); } else { prestitial_ad_is_loaded = true; $.modal.close(); $('div#prestitial-init').hide(); // hide the all white overlay prestitialAds.setCookie( "_prestitialViewed", (new Date()).getTime(), prestitialAds.daysBetweenPrestitial ); } } }); }); if (prestitialAds.testingNoAd()) { } else { waitToLoadAds.push(function() { googletag.cmd.push(function () { googletag.display('paychekgoeshere'); }); }); } setTimeout( function () { if (!prestitial_ad_is_loaded && !prestitialAds.overrideTimeout()) { if (!prestitial_ad_is_empty) { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('failed'); } } } else if (!prestitialAds.overrideTimeout()) { setTimeout( function () { // if the prestitial is already hidden, then don't hide it again. if (!prestitialAds.prestitialAdIsClosed()) { prestitialAds.closePrestitial(); prestitialAds.logClosePrestitialAdBy('timeout'); } }, prestitialAds.timeoutSeconds() ); } else { } }, 2900 ); prestitialAds.sentPrestitialEligibleEvent(); } else if (typeof prestitialAds !== 'undefined' && !prestitialAds.pageIsPrestitialEligible()){ prestitialAds.closePrestitial(); } </script> </div> </section> </div> <div id="signup-inter" class="modal_dialog" style="display:none;"> <form id="signup-inter-form" class="form-basic" name="signup-inter-form" action="/signup/" method="POST"> <input type="hidden" name="signup_box_location" value="interstitial"> <input type="hidden" name="signup_initial_url_path" value=""> <h1> Don't miss tomorrow's social media industry news </h1> Let Social Media Today's free newsletter keep you informed, straight from your inbox. <div id="form-interstitial"> <input type="email" name="email" placeholder="Work email address" class="email" required id="id_dd1aa2_email"> <div id="newsletter-list-section"> </div> <div id="interstitial-consent-container"> <input name="user_consent" value="1" id="id_user_consent" type="checkbox"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </div> </div> <input id="signup-inter-submit" class="email_submit submit button" type="submit" data-role="none" value="Subscribe today"> </form> </div>  <div class="leaderboard-wrap"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayleaderboard-desktop"></div> <div id='dfp-leaderboard-desktop' style="min-height: 90px"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop') { googletag.display('dfp-leaderboard-desktop'); } }) }); </script> </div> </div> </div> <div class="page-container"> <header role="banner"> <nav id="top" class="site-menu" aria-label="Site menu"> <div class="site-menu-inner">  <div class="pub-logo-wrapper"> <a href="/" class="analytics t-dash-navigation"> <img class="pub-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg" alt="Social Media Today" height="28"> </a> </div>  <div class="menu-content-wrapper"> <ul class="desktop-menu-main"> <li> <a href="/library/" class="nav-menu-item analytics t-library-navigation">Library</a> </li> <li> <a href="/events/" class="nav-menu-item analytics t-events-navigation">Events</a> </li> <li> <a href="/press-release/" class="nav-menu-item analytics t-press-releases-navigation">Press Releases</a> </li> <li class="topics top-nav-dropdown-item"> <button class="nav-menu-item topics-dropdown-item"> Topics </button> </li> </ul>  <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button mobile-nav-signup-button analytics t-signup-navigation button"> Subscribe </a> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/menu.svg?273117231121" alt="menu" loading="lazy"> </button>  <ul class="desktop-menu-sub list-no-bullets"> <li> <button class="search-toggle search-button-front analytics t-search-navigation-top"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" width="16" height="16" loading="lazy"> </button> </li> <li> <a href="/signup/?signup_location=header" class="nav-menu-item nav-signup-button desktop-nav-signup-button analytics t-signup-navigation button"> <img src="/static/img/email_icons/mail.svg?273117231121" width="16" height="11" loading="lazy" alt=""> Subscribe </a> </li> </ul> </div> </div> </nav> </header> <div class="menu-search js-search-hide"> <div class="menu-search-inner-wrapper row"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-desktop"> Search </label> <input id="search-desktop" type="search" name="q" placeholder="Search" data-role="none"> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-drawer"> <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" height="16" width="16" loading="lazy"> </button> <img class="close" src="/static/img/menu_icons/close.svg?273117231121" width="16" height="16" alt="close search" loading="lazy"> </form> </div> </div> <nav class="topics menu-bar" aria-label="Menu bar"> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-facebook" href="/topic/facebook/">Facebook</a> </li> <li> <a class="analytics t-topic-navigation-tiktok" href="/topic/tiktok/">TikTok</a> </li> <li> <a class="analytics t-topic-navigation-instagram" href="/topic/instagram/">Instagram</a> </li> <li> <a class="analytics t-topic-navigation-snapchat" href="/topic/snapchat/">Snapchat</a> </li> <li> <a class="analytics t-topic-navigation-pinterest" href="/topic/pinterest/">Pinterest</a> </li> <li> <a class="analytics t-topic-navigation-twitter" href="/topic/twitter/">X (Twitter)</a> </li> <li> <a class="analytics t-topic-navigation-linkedin" href="/topic/linkedin/">LinkedIn</a> </li> <li> <a class="analytics t-topic-navigation-infographics" href="/topic/infographics/">Infographics</a> </li> </ul> </nav> <nav class="smt-community menu-bar js-menu-bar-hide" aria-label="Menu bar"> <ul class="list-no-bullets"> <li>  <a href="/smtlive/">Live Twitter Chat</a> </li> <li> <a href="/experts/">SMT Experts</a> </li> <li> <a href="/contribute/">Become a Contributor</a> </li> </ul> </nav> <script type="module" src="/static/js/dist/navSignupHelper.bundle.js?520216211124" ></script> <script> window.siteName = 'Social Media Today'; </script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/TEXU2HExEVrEHKLM-XXBwORALJLtQv5macOjuiZ5fbs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" imagesrcset="https://imgproxy.divecdn.com/YTHbTMugJEvFUV-vCrqQYls13evyPb8ROAUlfdAY234/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 400w, https://imgproxy.divecdn.com/7tOTCHeA_0_94vPky2UwCK4Me14FZXvk-mxIDQKDK6s/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 800w, https://imgproxy.divecdn.com/TEXU2HExEVrEHKLM-XXBwORALJLtQv5macOjuiZ5fbs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 1200w, https://imgproxy.divecdn.com/nczk9vq6Yy2q-hTr-Wh7RCFGkrk-3UWn4mQ-kHYawYY/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw" alt=""> <article class=""> <div class="first-page-pdf">  <div class="printed-branding"> An article from <img src="https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/socialmediatoday.jpg" alt="site logo"> </div> <div class="article-title-wrapper"> <div class="post-label-wrapper"> </div> <h1 class="display-heading-04"> 26 Predictions for Social Media Marketing in 2025 </h1> </div> <div class="byline"> <div class="article-byline"> <div class="date date-bottom-border"> Published Nov. 10, 2024 </div> <div class="byline-row "> <div class="author "> By <div class="author-row "> <div class="author-name "> <a rel="author" href="/editors/adhutchinson/" class="analytics t-article-byline-author">Andrew Hutchinson</a> Content and Social Media Manager </div> </div> </div> <div class="social-share"> <ul class="social-icon-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/&title=26%20Predictions%20for%20Social%20Media%20Marketing%20in%202025" aria-label="Share article to Linkedin" class="social-icon analytics t-article-byline-social-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> post </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/" aria-label="Share article to Facebook" class="social-icon analytics t-article-byline-social-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> share </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=26%20Predictions%20for%20Social%20Media%20Marketing%20in%202025%20https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/%20via%20@socialmedia2day" aria-label="Share article to X/Twitter" class="social-icon analytics t-article-byline-social-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post on X"> post </a> </li> <li> <a href="javascript:window.print()" aria-label="Print article" class="social-icon js-social-icon-print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> print </a> </li> <li> <a href="/cdn-cgi/l/email-protection#97a8c4e2f5fdf2f4e3aaa5a1b2a5a7c7e5f2f3fef4e3fef8f9e4b2a5a7f1f8e5b2a5a7c4f8f4fef6fbb2a5a7daf2f3fef6b2a5a7daf6e5fcf2e3fef9f0b2a5a7fef9b2a5a7a5a7a5a2b1f6fae7acd5f8f3eeaaffe3e3e7e4b2a4d6b8b8e0e0e0b9e4f8f4fef6fbfaf2f3fef6e3f8f3f6eeb9f4f8fab8f9f2e0e4b8a5a1bae7e5f2f3fef4e3fef8f9e4bae4f8f4fef6fbbafaf2f3fef6bafaf6e5fcf2e3fef9f0baa5a7a5a2b8a0a4a6a2a0a1b8" aria-label="Share article with email" class="social-icon analytics t-article-byline-social-email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> email </a> </li> <li> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/" aria-label="License article" class="social-icon js-social-icon-license analytics t-article-byline-social-licensing"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> license </a> </li> </ul> </div> </div> </div> </div> </div> <div class="row"> <div class="article-large-12 columns article-wrapper"> <div class="print-wrapper"> <div class=" large medium article-body"> It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months. Which, this year, is going to include a lot of inaccurate predictions about AI. Generative AI is a transformative tech trend, no doubt, which will have impact in a range of ways. But the conflation between the generative AI tools we have now, and computer systems that can actually think for themselves is significantly overblown. We’re not close to <a href="https://time.com/6694432/yann-lecun-meta-ai-interview/" style="color:blue">automated general intelligence (AGI) yet</a>. Just because ChatGPT can pass an IQ test, that doesn’t mean that it’s actually “thinking” independently. <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid1-mobile"></div> <div id="dfp-hybrid1-mobile"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid2-desktop"></div> <div id="dfp-hybrid2-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> But this is an aside, what we’re looking at here is social media predictions, and how the social media landscape will shift over the next year. And while AI will get the spotlight here as well, I’m tipping that the impacts will be more measured than many expect. Here’s what I see coming in 2025 from all the major social apps. And worth noting, I’m usually pretty spot-on with my estimates (check my 2024 predictions <a href="https://www.socialmediatoday.com/news/34-predictions-social-media-marketing-2024/697420/" style="color:blue">here</a>). <h3 class="standard-heading">Facebook</h3> Still the biggest social platform in the world, despite it losing some of its cool status, Meta’s flagship app continues to host <a href="https://www.socialmediatoday.com/news/meta-increases-users-and-revenue-in-q2/722996/" style="color:blue">the most active users</a>, by a big margin, and remains a critical connector for many, many communities. Though its focus has shifted of late, moving away from playing into your social graph, to showing you more and more entertainment-based content. As well as AI, with Meta looking to get people excited about its AI tools by adding in random prompts for you to “Imagine a toga party for animated characters”, or some other rubbish in-stream. I’m not sure that’s the future of social media engagement, but then again, Meta’s pretty good at capitalizing on rising tech trends. Here’s what’s likely coming next for Zuck’s social behemoth. More AI (for some reason) As noted, Meta has made a big commitment to gen AI, <a href="https://www.nytimes.com/2024/07/31/technology/meta-earnings-artificial-intelligence.html#:~:text=On%20Wednesday%2C%20Meta%2C%20which%20owns,percent%20from%20a%20year%20earlier." style="color:blue">spending billions on infrastructure</a> to support its AI push. Once, it was the metaverse that was Meta’s key focus for the next stage, but the rapid rise of new AI tools seems to have sidelined that to a degree, with Zuck and Co. looking to get on the AI bandwagon, and lead the AI race. <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid2-mobile"></div> <div id="dfp-hybrid2-mobile"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid2-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hide-small show-large" id="desktop-inline-signup"></div> Which, in fairness, they’ve been <a href="https://www.wired.com/2013/12/facebook-yann-lecun/" style="color:blue">working on for over a decade</a>. Meta’s really looking to get in on the latest AI push because it’s put in the work on AI already, and now, with others like OpenAI gaining traction, it sees its opportunity to also stake its claim. The only problem, at this stage at least, is that most of Meta’s AI tools serve no purpose in social apps, which are built around real, human connection. Social media is, by design, social, which generally involves interaction between humans. But apparently, Meta’s looking to change the paradigm on this, and encourage the use of AI bots to engage within its apps. Indeed, Meta’s already looking to help creators <a href="https://www.socialmediatoday.com/news/metas-looking-help-instagram-influencers-create-ai-bot-versions/713275/" style="color:blue">make AI versions of themselves</a>, while as noted, it’s also prompting users to generate random AI images that they can share with their friends. These aren’t real, human experiences that Meta wants you to share, but computer-generated slop. Which are <a href="https://www.404media.co/where-facebooks-ai-slop-comes-from/" style="color:blue">already causing problems across Meta’s networks more broadly</a>, as AI-generated images, presented as real depictions, continue to generate huge engagement among seemingly unaware users. <div align="center"><img alt="Facebook AI image example" data-imagemodel="158406" src="https://imgproxy.divecdn.com/iPBMq40LYDOaZ_40CKLrOBydtjymqnAyQJnasR5l7k8/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2ZiX2FpX2ltYWdlX2V4LnBuZw==.webp"/></div> It’s deceptive, it’s spammy. And yet, Meta, seemingly, wants more of it. In a recent interview, Zuckerberg said that <a href="https://www.socialmediatoday.com/news/is-ai-set-to-suck-the-humanity-out-of-social-media/723806/" style="color:blue">he expects more and more Facebook and IG content to be increasingly AI-generated</a>, while again, Meta itself is encouraging this, by pushing users to incorporate AI into their posts and attachments. Meta also <a href="https://www.socialmediatoday.com/news/meta-soon-make-easier-customize-your-meta-ai-chats/730516/" style="color:blue">recently hired Michael Sayman</a>, the developer of a social app <a href="https://www.socialmediatoday.com/news/new-app-interact-with-millions-ai-bot-profiles/727451/" style="color:blue">populated entirely by AI bots</a>, which is another indicator that this is likely the direction that Meta’s leaning.<div class="show-small hide-large" id="mobile-inline-signup"></div> As such, you can expect more gen AI prompts to clog your Facebook feed, as Meta keeps pushing people to use its AI tools. I mean, it’s spending billions to create them, so it needs to justify that with increased usage, and Meta’s seemingly hoping that people will eventually come to love its fake, AI-created content. But will they? I have my doubts, and again, I don’t see how this aligns with the central premise of its core apps. But expect Meta to keep pushing you to use its AI tools, in any way that it can, as it leans harder into the gen AI trend. New AR Experiences We know that Meta’s AR glasses are coming, with the company recently previewing its <a href="https://www.socialmediatoday.com/news/meta-outlines-ai-vr-ar-advancements-connect-2024/728132/" style="color:blue">actual, physical prototype of the device</a>. <div align="center"><img alt="Meta Connect 2024" data-imagemodel="167163" src="https://imgproxy.divecdn.com/sD0FyRYicrEX9QVakf72xXsEN8qlU2pB0Ue3kGIkfcw/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL21ldGFfY29ubmVjdF8yMDI0XzUucG5n.webp"/></div> They won’t be available to consumers for a while yet, but even so, in 2025, you can expect to see Meta setting the table for its AR wearables push, with new activations and features that will integrate its AR glasses with its apps. So how will that happen? Expect to see more AR experiences tied to Meta posts, including Try On experiences for products, and even furniture placement options. Meta will be looking to boost the AR hype however it can, with a view to encouraging AR glasses take up, while I also expect to see Meta add a new in-app icon to user profiles for people who have Meta Ray Bans. Why? Well, we know from the popularity of blue checkmarks that users love to show off their importance and status, and Meta will be hoping to make owning a pair of AR glasses or Meta Ray Bans a status symbol within itself. <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid4-desktop"></div> <div id="dfp-hybrid4-desktop"> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid4-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> A little sunglass icon on the edge of your profile image could help to enhance that, and along with the aforementioned rise in AR experiences, that could help to spark the rise of AR, leading into the consumer launch of the new device. VR integration Along a similar line, the metaverse is still a longer-term goal for Meta, and as such, it’ll also be looking for more ways to highlight its VR experiences. It’s already developing ways to enable <a href="https://www.socialmediatoday.com/news/meta-expands-horizon-worlds-access-mobile-devices-home-pcs/693734/" style="color:blue">non-VR users to engage with VR experiences</a> in its apps, like combined VR and non-VR gaming. <div align="center"><img alt="Horizon Worlds mobile" data-imagemodel="144013" src="https://imgproxy.divecdn.com/klKHjCeQKbN_x0lXuDQu_HcbpDRX-ajbhoaksTnSF4A/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2hvcml6b25fd29ybGRzX29uX21vYmlsZS5wbmc=.webp"/></div> Expect to see more of this type of integration, where VR worlds are presented in non-VR platforms. And Meta’s evolving digital avatars will also play a role in this. Meta’s been <a href="https://www.socialmediatoday.com/news/meta-showcases-updated-vr-avatars/728251/" style="color:blue">improving its character avatars</a> to make them more realistic, and more customizable, in order to better align with your actual presence. The eventual concept is that these characters will represent you in more digital spaces, including the metaverse, and as such, you can expect Meta to introduce more avatar-based experiences, with a view to enhancing your connection with your digital depiction. Expect more games that you'll be able to play as your Meta avatar, digital social environments (like Horizon) which will enable you to interact via your depiction, and again, expanded VR experiences, where both VR and non-VR users can connect. Meta will also continue to add customizable elements, including brand name clothing, for your avatars, with a view to enhancing that digital linkage, and enabling next-level experiences in its apps. More video All of the engagement gains on Facebook of late <a href="https://www.socialmediatoday.com/news/Reports-Show-that-Facebook-Usage-is-Rising/641447/" style="color:blue">have come from video posts</a>, which is why you’re seeing more and more AI-recommended Reels flooding your feeds. Because people watch these clips, because even if you’d prefer to see only updates from the people and pages that you’ve explicitly chosen to follow in the app, you can’t deny that Meta catches you every now and then with some nostalgic clip from a TV show or movie. As such, you can expect Meta to continue to put more focus on video content, particularly on Facebook, in 2025. Facebook recently <a href="https://www.socialmediatoday.com/news/facebook-youth-focused-refresh/729027/" style="color:blue">added a new video tab</a> for this purpose. <div align="center"><img alt="Facebook update" data-imagemodel="167771" src="https://imgproxy.divecdn.com/3Egvh1XPin1UhekDnLXMbWm4UBv4SL7wBQraClWbPt0/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2ZiX2xvY2FsMy5wbmc=.webp"/></div> If you hadn’t guessed, TikTok is the inspiration, and I wouldn’t be surprised if Facebook starts directly opening to this feed for some users, or enables people to set it as the default, in order to double down on its engagement gains. Meta will also need more people to post video content to feed into this, and it’ll look to encourage more video posting where it can. But essentially, video is the thing that powers Meta these days. Not long-form, dedicated, exclusive programming, as it's tried in the past, but short-form content, just like TikTok. And if TikTok gets banned in the U.S., Meta’s also positioning itself to take the mantle on this front. AI ad improvements On the advertising front, Meta continues to push advertisers towards its <a href="https://www.socialmediatoday.com/news/how-to-take-advantage-of-metas-advantage-shopping-campaigns/640002/" style="color:blue">automated Advantage+ options</a>, which, on average, are now delivering better results than manually targeted ads. Expect Meta’s systems to keep improving on this front, with in-app performance data helping to guide its systems as to which users are more likely to click, driving better results. It may not feel right to put your trust in the machines to build your ad campaigns for you, including creative (via <a href="https://www.socialmediatoday.com/news/meta-enhanced-ai-creation-tools-facebook-instagram-ads/715463/" style="color:blue">gen AI tools</a>), targeting, and even budgeting in some respects. But if they deliver better results, it’s worth trying them out. And logically, this is where generative AI should be of benefit, in taking in data, and aligning with defined parameters to optimize performance. Maybe you’ll reach new audiences that you’d never even considered. <h3 class="standard-heading">Instagram</h3> Instagram has kind of become the middleman of social media platforms, doing a bit of everything, but having no specific focus of its own. It used to be the photo-sharing app, but that changed with the arrival of video, then Stories, and now, Reels is the main driver of engagement. So it’s sort of like TikTok meets Facebook, with your social graph still playing a part. But it’s also neither of these things Here’s where I expect to see IG putting its emphasis in the next year: Gen AI enhancement filters Meta, again, is super keen to get people using its generative AI tools, with in-feed prompts calling on you to create your own, custom images of random scenes and depictions. Nobody cares about these. Well, that’s not true, a lot of people are trying out Meta’s AI creation tools, and using them as a novelty. But they’re not really in line with personal sharing, and the central purpose of Instagram as we’ve long known it. I suspect the next evolution, then, will be AI-enhanced filters for your IG images, so that you’re not creating wholly new pictures in stream, but are instead altering your own actual photos and video clips. Meta’s already working on its <a href="https://www.socialmediatoday.com/news/meta-previews-movie-gen-ai-video-creation-tool/729030/" style="color:blue">“Movie Gen” tool</a> that will be able to alter your captured video with AI elements. I expect that to become a bigger focus on IG, with more interactive and engaging filters, for both images and video, that can provide custom alterations to your actual content. That seems like a more logical use of AI, linking into personal sharing, as opposed to randomly creating images unrelated to your personal experience. Integration with Ray Bans As Meta looks to lean into AR wearables, expect to see IG also add wearable integrations, in order to help pave the way towards the next stage of connection. Expect to see IG add in more ways for people to cross-post content from their Ray Ban glasses, including <a href="https://www.socialmediatoday.com/news/meta-next-gen-ray-ban-stories-glasses-live-stream-creator/691836/" style="color:blue">integrated live streams</a>, which are <a href="https://www.meta.com/en-gb/help/smart-glasses/articles/ray-ban-meta/livestream-ray-ban-meta-smart-glasses/" style="color:blue">already possible</a>, but will get more focus and functionality. I also expect IG to add in a dedicated section for Meta Ray Ban captured content, or an easy way to search for such, in order to showcase what the glasses can do. The visual focus of the app lends itself perfectly to this type of cross-promotion, and I anticipate that Instagram will be tasked with finding more ways to showcase glasses functionality, with a view to Meta’s coming AR glasses launch. AR/VR capture and spatial filters Which also relates to this element. I expect that Meta will look to help users create 3D objects in-stream, and build VR-type AR experiences that interact with real world environments. Snapchat did this with <a href="https://www.socialmediatoday.com/social-networks/snapchat-releases-new-world-lenses-which-respond-real-world-scenes" style="color:blue">World Lenses</a> shortly after the launch of Spectacles back in 2017, with digital overlays that generate interactive landscapes in the app. I expect Instagram to integrate similar, with a focus on creating AR experiences that will eventually be enhanced by Meta’s AR glasses. These will include interactive ads and immersive AR experiences that’ll invite users into these digital worlds. Meta’s generative AI tools will come in handy here, because they’ll enable more people to build and render 3D objects more easily, democratizing this more complex type of digital creativity, and facilitating more options within AR and VR experiences. This will be another way to bridge the gap from social apps to more immersive experiences. And while we’re not at that next stage yet, the more Meta can showcase what’s coming, and why AR and VR will be important, the better off it will be. Threads will ease its political restrictions Threads is not quite at the level of having its own segment in this list as yet, so it’ll still come under Instagram this year. And on Threads, I expect, at some stage, Meta will ease its <a href="https://www.socialmediatoday.com/news/threads-plans-deprioritize-political-discussion-new-recommendations/707194/" style="color:blue">restrictions on “political” content</a>. Meta’s keen to <a href="https://www.socialmediatoday.com/news/metas-looking-reduce-reach-of-political-content/707738/" style="color:blue">step away from news and politics</a>, and the additional scrutiny that each brings, because for one, Meta’s getting way more engagement from non-news related Reels anyway, and two, many users have <a href="https://www.socialmediatoday.com/news/new-report-shows-that-meta-sought-to-cull-political-content-from-facebook/639740/" style="color:blue">voiced their criticisms of political posts taking over their Facebook feeds</a>. I understand why Meta’s taken the decision to step back from such, but on Threads, which is focused on being a real-time feed of the latest conversations and topical discussions, I don’t see that being a feasible strategy to optimize growth. As such, I suspect that in the wake of the U.S. election, with the majority of the concerns about the divisive nature of such easing, Meta will begin to explore ways to lessen its reach penalties for “political” posts on Threads. Many Threads users voiced their criticisms of the platform on Election Day, as they struggled to keep up with the latest, and that seemingly highlighted the flaw in this approach. More topical discussion, appearing in real-time, will make Threads a more engaging experience overall, and if it wants to be a true challenger for X, it needs to take this into account. <h3 class="standard-heading">Snapchat</h3> Snapchat remains in a difficult spot, in that it’s still hugely popular among younger audiences, yet not with adults, and it’s still leading in AR development, but it’s being challenged by much bigger, more well-resourced players. Snap’s been trying to broaden its appeal, in order to maximize its ad opportunities, and it remains committed to building its own AR glasses, despite the aforementioned competition. And it is seeing some success in reforming its ad business, but it also seems limited, on both fronts, which could come to a head in the next year. Scaling back AR glasses to refocus on AR development First off, I don’t see how Snap is going to be able to create a competitive AR wearable product, with both Meta and Apple now firmly focused on this market. I mean, Apple’s probably a way off, with its <a href="https://www.socialmediatoday.com/news/apple-previews-vision-pro-ar-headset-huge-price-tag/652127/" style="color:blue">VisionPro headset</a> being both unusable in public, and way too expensive. But Meta’s AR glasses are <a href="https://www.socialmediatoday.com/news/meta-outlines-ai-vr-ar-advancements-connect-2024/728132/" style="color:blue">looking very advanced</a>, and with sales of its Ray Ban glasses <a href="https://www.socialmediatoday.com/news/meta-considers-buying-5-stake-sunglass-maker-essilorluxottica/721935/" style="color:blue">already solid</a>, I can’t see how Snap, with way less money, and a way smaller development team, will be able to create AR Spectacles and have them viably compete. <div align="center"><img alt="Snapchat AR Spectacles" data-imagemodel="166577" src="https://imgproxy.divecdn.com/IQocYJ0LfTS-8Gg-fwsIvXPjyOjJB4wWa2UtQChHvTQ/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfc3BlY3MxLnBuZw==.webp"/></div> Both devices look set to hit the market at around the same time, and Meta’s will likely be both cheaper and better, in every way. As such, I suspect, at some stage next year, Snap will be forced to abandon its plans for AR spectacles, due to both mounting development challenges, and its inability to keep up with Meta’s innovation on this front. The only other pathway would be for Snap to partner with someone else, like Apple, in order to develop a more viable AR wearables product. But without some sort of shift like that, I don’t see how Snap will be able to keep pouring money into the project, knowing that it’s unlikely to be able to compete with Meta either way. Maybe something changes, and Snap ends up securing some crucial advantage. But I doubt it, and I doubt that it’ll be able to keep pushing on this front as the journey to launch becomes clear. Yet even so, Snap will still remain a leader in AR development, and that, seemingly, is where it should be focusing its efforts. Snap did try this last year, with the launch of its <a href="https://www.socialmediatoday.com/news/snaps-shutting-down-enterprise-ar-development-project/695010/" style="color:blue">ARES enterprise AR development project</a>, but it shut it down just six months later, as part of broader cost-cutting at the company. Though that still seems like the best way for Snap to go, in providing an AR development platform for the next stage of expanded AR engagement. If Snap could integrate its own AR experiences with Meta’s device, that seems like it would be a bigger win for the business, long term. Meta may well be keen to integrate all the AR experiences that it can, in order to enhance interest, and again, Snap is the leader in creative, engaging AR. That seems like a more solid approach to the next stage than Snap building its own AR device. More features coming through Snapchat+ Snapchat+, Snap’s paid subscription offering, has been a big success for the company, with <a href="https://www.socialmediatoday.com/news/snapchat-shares-mixed-performance-results-q3/731435/" style="color:blue">12 million users</a> now signed up to the program. Compare that X’s “X Premium” subscription package, which has been around for the same amount of time, and has <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-could-post-a-significant-loss-in-2024/730370/" style="color:blue">an estimated 1.3 million paying subscribers</a>, and you can see how Snap has been much more successful in converting its most dedicated users into paying customers in-stream. That’s because Snapchat+ is focused on utility, and providing features that Snap users will actually find valuable. Sure, there are no checkmarks included within Snapchat’s offering, but the add-ons that it does provide are relevant for Snap users, and have clearly resonated with its audience. As such, you can expect to see Snap make a bigger push on Snapchat+ in 2025, with more and more of its latest features to be launched to paying subscribers first, before coming to free users at some stage. The appearance of these add-on elements in-stream could encourage more of <a href="https://www.socialmediatoday.com/news/snapchat-shares-mixed-performance-results-q3/731435/" style="color:blue">Snap’s 443 million daily active users</a> to sign-up to the program in order to access the same, while Snap will also be looking to roll out additional enhancements to entice broader interest. If there’s anything Snap’s good at, it’s understanding its user base, and you can expect the platform to keep rolling out new Snapchat+ elements that’ll resonate on this front. More features to connect IRL Another aspect that Snap’s been working to enhance is its capacity to connect its users in real life, with <a href="https://www.socialmediatoday.com/news/snapchat-adds-halloween-lenses-footsteps-snap-map/730965/" style="color:blue">more indicators on the Snap Map</a> , for example, that show places that friends have been, and experiences that they’ve had. <div align="center"><img alt="Snapchat lock screen" data-imagemodel="169110" src="https://imgproxy.divecdn.com/dnhu_0Rz7hFdBq_SEvky8GUY3PBec9mhC5juoEml3NU/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX2hhbGxvd2VlbjNfRjd3YnBDVS5wbmc=.webp"/></div> That seems to be a winner for Snap, in helping its young user base find more things to do in real life, and you can expect to see Snap integrate more features that’ll help to connect people in 2025. As Meta looks to take people into the more introverted worlds of AI and VR, Snap could provide an antidote in this respect, which has always been part of its core vision. Snap could also use this as a key promotional tool to win over parents, by showcasing how its app contributes to real connection, as opposed to bedroom-based avatar engagement. This push will include new meet-up messages and map prompts to see who’s around at any given time, while it’ll also incorporate ad opportunities, like film promotions, with group booking-type functionality. Snap could also look to expand this push to event organizers, in order to drive more engagement in the app. This could be a big opportunity for Snap, and while it has been slowly building towards this for some time, I expect it to make a bigger push on online-offline connection in the new year. Ads in Snaps will cause blowback Yeah, I don’t think Snap’s plan to integrate ads into people’s inbox is going to go well. Back in September, Snap <a href="https://www.socialmediatoday.com/news/snapchats-adding-sponsored-snaps-expands-opportunities/725986/" style="color:blue">announced</a> that it’ll soon launch “Sponsored Snaps”, which are pretty much like LinkedIn’s sponsored InMails in Snap form. But Snap’s inbox is where people feel safest in conducting their private conversations, with the app’s disappearing messages providing an extra sense of assurance that whatever they do share via DM won’t be held against them in perpetuity. Because of this, users have a more intimate connection with the platform as a messaging tool, and as such, I suspect that paid promotions within this element will feel intrusive, and will be a big turnoff for many users. Meta has found this out the hard way, several times, as it’s tried to insert ads into both Messenger and <a href="https://techcrunch.com/2023/09/14/meta-says-not-planning-ads-on-whatsapp/" style="color:blue">WhatsApp</a>, and Snap, too, will discover the same, and I suspect that it may have to roll back this offering at some stage. The key challenge that this poses for Snap is that with its user base remaining <a href="https://www.socialmediatoday.com/news/snapchat-shares-mixed-performance-results-q3/731435/" style="color:blue">stagnant in the U.S. and Europe</a>, its top revenue markets, it needs more ads to expand its business. If this doesn’t work, that could be a concern for its future growth potential. <h3 class="standard-heading">LinkedIn</h3> The professional social network continues to soldier on, largely in isolation from the other big social apps. That’s because LinkedIn’s more specifically focused on professional communication, which puts it into its own category, so it’s somewhat immune from comparison in many respects. But LinkedIn is still a social app, and it does follow at least some of the same trends as the others. It’s not always successful in such, but it is still working to add in more engagement elements, in alignment with broader social media trends, but in 2025, I expect LinkedIn to start blazing its own path a little more clearly, based on its content focus, and be less driven by broader interactive shifts. Ease back on gen AI tools for communication With its parent company Microsoft getting super excited about AI tools, via its <a href="https://www.socialmediatoday.com/news/microsofts-looking-to-invest-10-billion-into-rising-ai-start-up-openai/640101/" style="color:blue">integration with OpenAI</a>, LinkedIn has also been keen to add in as many generative AI elements as possible, including <a href="https://www.socialmediatoday.com/news/linkedin-launches-live-test-generative-ai-posts/653748/" style="color:blue">post creation prompts</a>, <a href="https://www.socialmediatoday.com/news/linkedin-adds-new-ai-assistance-tools-for-job-seekers/718940/" style="color:blue">job application letter suggestions</a>, profile improvement suggestions, and more. But I think it’s gone too far into the AI stream. Because while a lot of these features are helpful, LinkedIn’s also supposed to be where people showcase their own skills and competencies, and with more and more AI tools being added in, at every point in the LinkedIn creation process, the things that people are sharing in the app are becoming increasingly less human, and less indicative of each person’s actual output and capacity. As such, I think LinkedIn will actually scale back its AI push this year, and might even remove some of its existing AI elements. Of course, Microsoft will have a say in this, due to its <a href="https://www.socialmediatoday.com/news/microsofts-looking-to-invest-10-billion-into-rising-ai-start-up-openai/640101/" style="color:blue">$10 billion investment into OpenAI</a>. But I don’t see a lot of the current features being beneficial to the broader LinkedIn ecosystem. There’ll still be plenty of AI assistant options, and users will still be able to use external tools for the same purpose, I get that. But I suspect that LinkedIn will look to scale back its in-stream prompts to use gen AI, while it may also look to rationalize its AI tools into assistive elements, not replacements for human input. Develop new gen AI career paths On that front, LinkedIn also has an unmatched database of professional insights, which could be hugely powerful when fed into a generative AI system. As such, I suspect that LinkedIn may look to utilize AI in other ways, like helping people find the best career path for them, based on their listed educational and professional experiences, along with manual responses to specific questions. I mean, it’s already doing this in a lesser capacity from the other side, in helping recruiters <a href="https://www.socialmediatoday.com/news/linkedin-tests-advanced-ai-assistant-for-recruiters/731409/" style="color:blue">select the best candidates for open roles</a>. Which means that it could also assist users in the same way, even if it is a broader application of the process. And again, LinkedIn is better placed than any other platform to provide such insight, and as such, it could be a valuable way to use AI to show the types of career trajectories that similar people have had, and which have led to greater job satisfaction. LinkedIn has <a href="https://www.linkedin.com/pulse/20140711192634-136477476-from-300-million-to-one-how-linkedin-found-my-future-self/" style="color:blue">experimented with similar in the past</a>, but I suspect now, with AI backing, it could be an even more powerful guidance tool in this respect. Focus on live events Hey, remember how LinkedIn tried to be like every other social platform by <a href="https://www.socialmediatoday.com/news/linkedin-is-shutting-down-linkedin-stories-from-the-end-of-next-month/605881/" style="color:blue">implementing Stories</a>, but nobody actually cared? Yeah, there’s a reason for that, and it’s the same reason that <a href="https://www.socialmediatoday.com/news/linkedin-tests-dedicated-video-feed/711566/" style="color:blue">LinkedIn’s experiments with a TikTok-like feed of short video clips</a> will also fall flat: LinkedIn content, on balance, is boring. And while there is, of course, niche interest in most posts in any app, in a general consumption sense, you can’t make professional career advice as enticing as the type of clips that trend on TikTok. Yet, at the same time, <a href="https://www.socialmediatoday.com/news/linkedin-launches-video-feed-promotion-uk/731294/" style="color:blue">video consumption is rising in the app</a>, with video posts generating 40% more engagement, on average, versus text updates. So LinkedIn’s right to put more focus on this element, however where it’s likely to see more take-up is with live events, and broadcasts of business-focused webinars and discussions in the app. And LinkedIn is hosting more of them. LinkedIn recently reported that it’s seen <a href="https://www.socialmediatoday.com/news/linkedin-announces-updates-event-ads-ai-campaign-options/729815/" style="color:blue">a 14.4% increase in live events being broadcast in the app this year</a>. And if LinkedIn also sought to partner with some major events to broadcast their sessions in the app, that could lure more professionals to the platform in order to learn directly about the latest industry news and updates. Basically, LinkedIn needs to recognize that it’s not TikTok, and it can’t compete with the same type of entertaining content. But it does have a lot of valuable material, and it could bring in more of the same to help educate its professional audience. <h3 class="standard-heading">TikTok</h3> The biggest forward-looking concern for TikTok right now is whether it will even be available for U.S. users in 2025, given that the <a href="https://www.socialmediatoday.com/news/us-senate-approves-tiktok-sell-off-proposal/714098/" style="color:blue">U.S. Government-approved sell-off bill</a> looks set to go into effect sometime around February. TikTok is <a href="https://www.socialmediatoday.com/news/tiktok-legal-challenge-against-us-sell-off-bill/715434/" style="color:blue">appealing the ruling</a>, and legal experts believe that the company could effectively delay the deadline via various legal means. President-Elect Donald Trump has also <a href="https://www.socialmediatoday.com/news/trumps-victory-ensure-tiktoks-future-us/732193/">vowed to save it</a>, though that could be more difficult than it seems. Yet even if it is banned in the U.S., TikTok will remain one of the world’s biggest social apps, with more than 800 million users outside America. More regions could look to take similar action against the app if it is banned in the U.S., but either way, TikTok is going to remain a relevant consideration for many marketers over the next year. Continued shopping push TikTok really, really wants people to buy things in the app. The Chinese version of TikTok has seen <a href="https://jingdaily.com/posts/the-ascent-of-social-commerce-this-618-douyin-and-xiaohongshu" style="color:blue">huge success</a> in implementing live-stream shopping, and TikTok is still seeking to replicate that same approach in Western markets, despite Western users showing limited interest in such. Yet, even so, TikTok remains determined that it can make in-app shopping a thing, which could eventually bring in billions more in revenue, and provide more opportunities for creators in the app. And there is clear logic as to why is TikTok so dedicated to this path. For comparison, TikTok generated around <a href="https://www.socialmediatoday.com/news/new-report-shows-app-spending-tiktok-continues-rise/702162/" style="color:blue">$3.8 billion in total in-app spending throughout 2023</a>. Douyin, the Chinese version of the app, brought in <a href="https://www.socialmediatoday.com/news/tiktok-launches-new-stream-shopping-push/729537/" style="color:blue">over $500 billion</a>. Yeah, that’s a pretty big carrot that TikTok’s chasing, so while it seems like there’s not a heap of interest in TikTok shopping as yet, it will continue to push this option, in the hopes that it can somehow crack the code, and get more people buying in-stream. And TikTok’s in-stream sales are improving. Not by hundreds of billions as yet, but as younger, more internet-native users grow into more lucrative age brackets, they are also seemingly more willing to spend in-stream. As such, you can expect TikTok to keep pushing its in-stream shopping options in 2025, including <a href="https://www.technologyreview.com/2023/09/20/1079885/chinese-deepfake-livestream-foreign-language/" style="color:blue">live-stream avatars</a>, which have become huge in China. These AI characters can be used to stream and sell for your company ongoing, providing a low cost way to generate more engagement and interest. <div align="center"><img alt="Douyin live stream hosts" data-imagemodel="170026" src="https://imgproxy.divecdn.com/NYV5oIdc61lEibkrPcBtJgqTDgIeIYoxQlMxTJUQy-I/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kb3V5aW5fbGl2ZV9zdHJlYW1faG9zdHMuanBn.webp"/></div> TikTok’s already <a href="https://www.socialmediatoday.com/news/tiktok-enable-business-create-virtual-characters/719194/" style="color:blue">testing these with selected partners</a>, and it’s likely make a bigger push on them next year. It’ll also expand into additional areas to drive more purchase behavior. Including… Mini programs On Douyin, third-party developers are able to integrate “<a href="https://digitalcreative.cn/blog/china-mini-programs-ecosystems-wechat-alipay-douyin" style="color:blue">Mini Programs</a>”, which are essentially smaller, more lightweight versions of their own apps within the broader Douyin ecosystem. That’s expanded the in-app marketplace, with Mini Programs available for ordering food, ride-hailing, buying tickets, etc., all within the Douyin app. So now, you can conduct a lot more of your daily transactions in a single platform, which seems to be a major drawcard for Chinese users, but it may also open up more opportunity for TikTok as well. As such, I expect, at some stage in 2025, TikTok will implement a similar initiative, facilitating mini apps within TikTok, in order to encourage more transactional behavior in-stream. Getting more people to shop in the app is as much a habitual shift as it relates to convenience, and if TikTok can facilitate more of your everyday purchase activities, that could help to get more money moving through its circuits. If TikTok implements this, with minimal charges, that could also attract a lot of business partners, with TikTok’s massive reach as a lure. And that could be a big step towards expanding user behaviors in this context. In-video and AI search Another element of Douyin that hasn’t made it across to TikTok as yet (yes, I’m cheating with my TikTok predictions by checking out what Douyin has already), is <a href="https://www.campaignasia.com/article/in-video-search-a-new-opportunity-for-influencer-marketing-on-douyin/455301" style="color:blue">in-video search</a>, which enables users to select a section of a clip, and use that as a basis of their search query. <div align="center"><img alt="Douyin in video search" data-imagemodel="170025" src="https://imgproxy.divecdn.com/1wAXGEDdF97iPyhi5eFGesqzvtho2SMYrm0IwjZsV5I/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9kb3V5aW5faW5fdmlkZW9fc2VhcmNoLmpwZw==.webp"/></div> So it’s pretty much the same as Google Image Search, or Pinterest’s search tools, in which you can highlight an element of a picture, and then get further results based on that specific object. TikTok has seemingly been hesitant to bring this to Western audiences, as there are concerns about stalking, and finding other videos containing the same person, etc. But I suspect that there would also be value in product searches, which could further encourage in-stream shopping, and drive more brands to upload their product catalog to match up with relevant queries. TikTok has <a href="https://www.socialmediatoday.com/news/tiktok-continues-experiment-generative-ai-tools/705943/" style="color:blue">experimented with a version of this</a>, and I expect to see it get a broader launch in 2025. On a related front, TikTok is also <a href="https://www.socialmediatoday.com/news/tiktoks-developing-new-ai-chatbot-genie/720397/" style="color:blue">still working on AI-enabled search</a>, within its own AI chatbot, which would expand discovery, both in the app and across the broader web. That could be another way to enhance its search tools, and make TikTok a more all-encompassing tool for its users. <h3 class="standard-heading">Pinterest</h3> Pinterest also continues to follow its own path, and blaze its own trail as a product discovery engine, though it’s not really a social app anymore. Pinterest has <a href="https://www.theguardian.com/media/2016/jun/12/pinterest-ben-silbermann-social-network" style="color:blue">repeatedly noted so much itself</a>, with the app shifting its focus to product displays, and away from user engagement. But nevertheless, it is still considered a social network within the broader industry, and it does still offer a range of promotional options in the same vein. So it may not be so much about connecting with other people, but it does facilitate similar social discovery functions, which it will be looking to build upon even more next year. Enhanced AI try-on tools Earlier this year, Pinterest added new <a href="https://www.socialmediatoday.com/news/pinterest-adds-new-body-type-matching-improve-diversity-discovery-tool/693066/" style="color:blue">“Body Type” filters for searches</a>, powered by AI, which provide more images and examples that align with different body shapes, in order to improve the online shopping process. <div align="center"><img alt="Pinterest body type search filters" data-imagemodel="149126" src="https://imgproxy.divecdn.com/06qiUZB6qEZhZaEo1HkJX8Rc5-Fl-DcLkZvKRIRjqhU/g:ce/rs:fit:1600:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3BpbnRlcmVzdF9ib2R5X3R5cGVfcmFuZ2VzLnBuZw==.webp"/></div> The AI element lies in image matching, and discovering relevant matches across images posted to the platform. This is the latest update to Pinterest’s evolving search tools, which are designed to help users make more informed purchase choices in the app, and in 2025, I expect to see Pinterest build on this element, while also adding more AR Try On options to facilitate the same. Pinterest already has <a href="https://help.pinterest.com/en/article/try-on" style="color:blue">Try On options</a> for makeup products, along with selected furniture items that you can virtually place in your home, while it also has <a href="https://www.socialmediatoday.com/news/pinterest-expands-skin-tone-search-qualifiers-to-more-regions-adds-skin-to/596819/" style="color:blue">skin tone search filters</a> and <a href="https://www.socialmediatoday.com/news/pinterest-launches-hair-pattern-search-option-to-boost-inclusion-and-util/605227/" style="color:blue">hair type discovery options</a> to refine your in-app searches. Expect Pinterest to launch more of these type of tools, powered by AI, to improve its discovery elements, while also functioning as a benefit for brands looking to showcase their products in the app. Streamlined catalog ingestion In order to display more products in the app, Pinterest needs more retailers to upload their items, and to facilitate this, it’s been working to <a href="https://help.pinterest.com/en/business/article/data-source-ingestion" style="color:blue">improve its catalog ingestion process</a>, and make it easier to feed your product info direct into the app. I expect Pinterest will make this even easier in 2025, enabling brands to basically build their in-app product listings by simply pasting in their website URL. Google can already gather product information in this way, pulling item info from your existing website listings. If Pinterest can provide similar, that could be a big step in making it easier to build a Pin presence, which could see more businesses listing their items in the app. Expect Pinterest to also provide more insights into trending products relevant to your business, along with AI-powered explainers of key considerations for consumers in specific product purchases. Integration with AR glasses No, I’m not saying that Pinterest is going to make its own AR glasses. But the AR shift is coming, and Pinterest will be looking to tap into this, by working on new integrations that will merge its own AR tools with AR devices. Meta’s AR glasses seem like the most obvious candidate here, though it’s not clear, as yet, how open Meta’s AR ecosystem will be. But assuming Meta does open up its AR platform to third parties, it would make sense for Pinterest to start working to integrate AR display options into Meta’s device, so that you can see, for example, how clothing will look on you by selecting a Pin, then looking through the glasses at your reflection in a mirror. Pinterest has already provided similar tools for in-store retail displays, and it seems like a logical expansion as the AR hype heats up. It already has the requisite AR experiences, it just needs to translate them into the wearable environment. <h3 class="standard-heading">X</h3> Finally, we have the platform formerly known as Twitter, which now looks and feels a lot different to what it did before Elon Musk purchased the app. “That’s because Elon’s brought free speech to the app”, “That’s because the leftists are no longer in charge.” Yeah, yeah, I get all the talking points that Elon’s fed to you, and I know that you think this is some great advance for speech in America. But really, Elon and Co. haven’t done much to change how people actually use the app (other than <a href="https://www.socialmediatoday.com/news/data-show-that-x-continues-to-lose-users-in-eu/731536/" style="color:blue">driving millions of them away</a>), and his plans for an “everything app”, incorporating all types of transactional behavior on the one platform, look further and further from reality every day. Indeed, almost everything seems off the table at present, because if X <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-could-post-a-significant-loss-in-2024/730370/" style="color:blue">can’t start making money soon</a>, it simply won’t be in operation for much longer. And while you may think that Elon won’t let that happen, because he’s the richest person in the world, he’s also a businessman. He's not going to keep running the platform as a charity, you can trust in that. Payments A foundational element of Elon’s “everything app” vision is payments, and facilitating first peer-to-peer transactions, and even banking, before eventually expanding to purchases in-stream. Elon had initially said that it would “<a href="https://www.theverge.com/2023/10/26/23934216/x-twitter-bank-elon-musk-2024" style="color:blue">blow my mind</a>” if payments were not available in the app by the end of 2024, but apparently, X itself has now made that virtually impossible. The company <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-withdraws-payment-processor-application-in-new-york/731296/" style="color:blue">withdrew its application for payment processor approval in New York</a> earlier this year, a state that Musk had specifically identified <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-withdraws-payment-processor-application-in-new-york/731296/" style="color:blue">as a key element within his broader plan</a>. Without NY payments approval, it seems like X’s whole payments initiative is on hold till Musk and Co. decide how they want to proceed. So, basically, payments are not coming to X in 2024, but I would guess that by the end of 2025, X will have all the relevant approvals in place, and will be able to facilitate the first stage of this plan. But will users actually care? This has always been the bigger question in Musk’s “everything app” plan. Sure, you can add in whatever types of functionalities you want, and you can seek to make your app the “<a href="https://www.theguardian.com/media/2023/jul/29/elon-musk-wechat-twitter-rebranding-everything-app-for-west" style="color:blue">WeChat for the West</a>”, following the example of the messaging platform that’s near ubiquitous in the Chinese market. But if people don’t use these options, then who cares? And there’s no precedent to suggest that people will use such functionality. Meta tried to <a href="https://www.socialmediatoday.com/social-business/how-facebooks-messenger-bots-work-and-why-it-matters-you" style="color:blue">make Messenger into a Western WeChat as well</a>, and no one was overly interested, while it’s also <a href="https://www.theverge.com/2022/1/31/22911426/meta-diem-cryptocurrency-confirms-sale" style="color:blue">explored various ways to facilitate all sorts of payments</a>, and seen limited traction. I don’t see why X, which is run by Elon Musk, who’s significantly tarnished his reputation, and trust in his brand of late, is going to attract more usage. Well, outside of those who remain utterly convinced of his unquestionable genius. Maybe there’s enough Musk true believers to make it a viable project either way. But I doubt it, though either way, I would expect that X will eventually implement the first stage of its payments plan in the second half of 2025. I personally don’t think that it’ll ever make it any further than that, but it does seem like it’s going to at least try out peer-to-peer payments. Emphasis on video Remember at the start of the year, when X CEO Linda Yaccarino randomly declared that <a href="https://www.socialmediatoday.com/news/x-provides-insights-2024-development-plan/704106/" style="color:blue">X was now a “video first” platform</a>, yet nothing actually changed in the app? That was pretty weird. I mean, no more unusual than most of X’s announcements and prognostications. But how can you say that you’re now a “video first” platform, when your app doesn’t even open to a video feed? In any event, X seems to still be trying to make video a priority, particularly original content, even if its announcements of new talent deals have been fairly sparse. It’s signed content deals with WWE, The Big 3, and several right-wing political commentators. But outside of Tucker Carlson’s show, none of them seem to be drawing a huge audience to the app. But X has added new playback options, like an <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-launches-connected-tv-app/725983/" style="color:blue">updated CTV app</a>, as well as improved picture-in-picture playback, and <a href="https://help.x.com/en/using-x/x-premium#:~:text=Premium%20subscribers%20can%20upload%20videos,people%20who%20share%20similar%20interests." style="color:blue">higher resolution uploads for paying users</a>. So it is doing more to support its broader video push, even without a heap of new original content. And given that video <a href="https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html" style="color:blue">drives the most engagement</a> in the app, and is already a part of <a href="https://www.socialmediatoday.com/news/x-provides-insights-2024-development-plan/704106/" style="color:blue">80% of user sessions</a>, it makes sense for X to keep working on this element, with a view to enhancing user engagement. As a result, I expect to see X make video even more of a focus on 2025, via a dedicated video tab, which will highlight relevant trending video clips. It’s already <a href="https://www.socialmediatoday.com/news/x-testing-dedicated-video-tab-the-lower-function-bar/705689/" style="color:blue">experimenting with this</a>, and it could easily replace the “Community” or “Grok” tabs with a dedicated video feed, or add a new one to the app. It might even look to add it as a new feed that you can side-swipe across to from the main timeline, as a means to drive more video engagement. Yaccarino will also be looking to use her TV industry connections to sign up more talent for exclusive X content, though that hasn’t really worked out thus far. Maybe, however, more celebrities will look to join Elon’s platform post U.S. election, when Musk’s own political commentary is less of a focus. AI enhanced search Like every tech company, X is also looking to integrate as many generative AI elements as it can, though the current usage levels for its Grok AI chatbot can’t be high, given that it’s <a href="https://help.x.com/en/using-x/x-premium" style="color:blue">only available to X Premium users</a>. Data suggests that X only has <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-could-post-a-significant-loss-in-2024/730370/" style="color:blue">around 1.3 million paying subscribers</a> at present, or 0.26% of its user base, which is not a big test pool for its initial AI offering. And as X and Elon continue to invest in <a href="https://www.tomshardware.com/pc-components/gpus/elon-musk-is-doubling-the-worlds-largest-ai-gpu-cluster-expanding-colossus-gpu-cluster-to-200-000-soon-has-floated-300-000-in-the-past" style="color:blue">developing AI infrastructure</a>, you can expect to see X look for more places to insert AI-based options. Look for X to enhance its search tools with AI, including summaries of events, and enhanced guidance, as well as the capacity to pose conversational queries. X could also look to provide more analytical insight into its search tool (likely for paying users) which would give you another way to dig into X’s data and trends. Really, I half expect X to just make Grok its default search engine for all users. X needs more people to use Grok to showcase its capacity, and it would make sense for X to provide it to all users at some stage. Though X also needs to make money, and getting more people to pay for the app remains a key pillar in its monetization plan. Again, that hasn’t worked as yet, but maybe X will look to stick to its incentive structure to lure more paying users. But either way, X will be seeking more investment in its AI oprojects, and to get that, it’ll need to show more people just how good its AI tools can be. Image creation, post analysis, post composer tips, all of these are already in testing in the app, and all could be coming to all users at some stage in 2025. Trump Bump? But really, the biggest driver for X, the thing that will have the biggest impact, and could change the fate of the app, is Musk’s relationship with President-Elect Donald Trump, and how that plays out with Trump back in office. Trump’s election victory will provide new opportunities for X, potentially through government projects, or via new business deals relating to Musk’s own political influence. Which is the real play for Elon, in using X to sway voters based on his own presence in the app, and his ability to influence platform approaches to benefit whatever cause he chooses. Musk has already been using the platform to try and <a href="https://www.socialmediatoday.com/news/x-could-prove-worth-more-than-44-billion-to-musk-and-his-companies/727984/" style="box-sizing:inherit; color:#0563c1; cursor:pointer">oust governments that have made things difficult for his companies</a>, while also capitalizing on his status as the most-followed person on X to voice his support for leaders who are willing to cut deals with him. But Trump is Elon’s key project. Trump and Elon make for strange bedfellows, given both have <a href="https://www.cnbc.com/2022/07/12/elon-musk-says-its-time-for-trump-to-sail-into-the-sunset.html" style="box-sizing:inherit; color:#0563c1; cursor:pointer">publicly criticized each other</a> in the <a href="https://nypost.com/2022/07/13/trump-i-could-have-made-elon-musk-drop-to-his-knees-and-beg/" style="box-sizing:inherit; color:#0563c1; cursor:pointer">recent past</a>. Yet Elon knows that his relationship with Trump will potentially enable him to re-shape government policies to benefit his business interests, which could be worth significantly more to him in the long run than the $44 billion he paid for the app. And as noted, Trump’s victory is also a valuable endorsement of Musk’s own political sway, and his capability to get politicians elected, which is another bargaining chip that he’ll now be able to pitch to other political challengers around the world. Which may also present new opportunities for X, at a key time, given the app is still <a href="https://www.socialmediatoday.com/news/x-formerly-twitter-could-post-a-significant-loss-in-2024/730370/" style="box-sizing:inherit; color:#0563c1; cursor:pointer">losing money</a>, and <a href="https://www.socialmediatoday.com/news/data-show-that-x-continues-to-lose-users-in-eu/731536/" style="box-sizing:inherit; color:#0563c1; cursor:pointer">audience</a>, and has been on a fast track to bankruptcy. I had expected that a Trump loss would signal the beginning of the end for Musk’s social media project, as Musk would start to lose interest, as the platform continued to flail under a Harris-led government. But Trump’s victory has provided the opposite, with X now poised to take on more relevance, as brands re-consider the app’s status, and value to its 500 million users. The other question, then, is would X consider merging with Trump’s “Truth Social” to form a right-wing powerhouse platform? I have my doubts on this, only because it would require intertwining the direct business interests of two men with very fragile egos, which would complicate things if/when there is an eventual fallout between them. But Elon seems very comfortable taking part in Trump’s MAGA rallies, and maybe, this will bring the two closer together. I doubt that a merger will happen on this front, but I also wouldn’t be surprised if it did. ---- These are my tips for what we’ll see happen on social media in 2025. Nothing crazy, no “AI is going to take over everything” type takes (though that’s kind of what Zuckerberg <a href="https://fortune.com/2024/10/30/mark-zuckerberg-ai-generated-content-next-big-category-social-media-feeds/" style="color:blue">seems to think is going to happen</a>). But steady developments, that will keep moving things towards the next stage, while also seeking to capitalize on the engagement-driving trends of the moment. </div> <div class="post-article-wrapper"> <div class="share-buttons"> <ul class="social-button-list"> <li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/&title=26%20Predictions%20for%20Social%20Media%20Marketing%20in%202025" class="social-button analytics t-article-end-social-linkedin" title="Post"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024" alt="Post to LinkedIn"> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/" class="social-button analytics t-article-end-social-facebook" title="Share"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824" alt="Share on Facebook"> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=26%20Predictions%20for%20Social%20Media%20Marketing%20in%202025%20https%3A//www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/%20via%20@socialmedia2day" class="social-button analytics t-article-end-social-twitter" title="Post"> <img src="/static/img/social_icons/article_page/x.svg?092716141024" alt="Post to X"> </a> </li> <li> <a href="javascript:window.print()" class="social-button js-social-button-print" title="Print"> <img src="/static/img/social_icons/article_page/print.svg?440116200824" alt="Print this page"> </a> </li> <li> <a href="/cdn-cgi/l/email-protection#a897fbddcac2cdcbdc959a9e8d9a98f8dacdccc1cbdcc1c7c6db8d9a98cec7da8d9a98fbc7cbc1c9c48d9a98e5cdccc1c98d9a98e5c9dac3cddcc1c6cf8d9a98c1c68d9a989a989a9d8ec9c5d893eac7ccd195c0dcdcd8db8d9be98787dfdfdf86dbc7cbc1c9c4c5cdccc1c9dcc7ccc9d186cbc7c587c6cddfdb879a9e85d8dacdccc1cbdcc1c7c6db85dbc7cbc1c9c485c5cdccc1c985c5c9dac3cddcc1c6cf859a989a9d879f9b999d9f9e87" class="social-button analytics t-article-end-social-email" title="Email"> <img src="/static/img/social_icons/article_page/email.svg?092716141024" alt="Email this page"> </a> </li> <li class="article-licensing-item"> <a href="/selfservice/article-licensing/submit/?newspostUrl=https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/" class="article-licensing-button js-social-button-license analytics t-article-end-social-licensing" title="License"> <img src="/static/img/social_icons/article_page/cart.svg?092716141024" alt="License this article"> purchase licensing rights </a> </li> </ul> </div> <div class="post-article-topics"> <div> Filed Under: <a class="topic analytics t-article-end-topic" href="/topic/social-marketing/">Social Marketing, </a> <a class="topic analytics t-article-end-topic" href="/topic/social-media-updates/">Social Media Updates, </a> <a class="topic analytics t-article-end-topic" href="/topic/facebook/">Facebook, </a> <a class="topic analytics t-article-end-topic" href="/topic/tiktok/">TikTok, </a> <a class="topic analytics t-article-end-topic" href="/topic/instagram/">Instagram, </a> <a class="topic analytics t-article-end-topic" href="/topic/snapchat/">Snapchat, </a> <a class="topic analytics t-article-end-topic" href="/topic/pinterest/">Pinterest, </a> <a class="topic analytics t-article-end-topic" href="/topic/twitter/">X (Twitter), </a> <a class="topic analytics t-article-end-topic" href="/topic/linkedin/">LinkedIn</a> </div> </div> </div> </div> </div> </div> </article> <section class="signup call-out elevated-footer standard-newspost-mobile show-small show-medium hide-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Social Media Today news delivered to your inbox</h3> Get the free daily newsletter read by industry experts <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_8638fc_email" class="email-input js-email-input"> Email: <input type="email" name="email" placeholder="Work email address" class="email" required id="id_8638fc_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/26-predictions-social-media-marketing-2025/731576/"> <input type="hidden" name="js_enabled" value="0" id="id_8638fc_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label>Select user consent:</label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup-smt.png?320916100822" width="275" height="275" loading="lazy" alt="Social Media Today newsletter example"> </div> </div> </div> </section> <div class="sidebar-box hide-large editors-pick-footer-mobile"> <h3 class="sidebar-box__header"> Editors' picks </h3> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/the-complete-elon-musktwitter-saga/626961/"> <img class="" src="https://imgproxy.divecdn.com/vXDAmzuMAdxq_2k2uppOSzJEI-MvRjaBhzzIjpzjS9s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TTngMghsBL1mFlT1EgLASHX2FxwVUQFpVyBxYP597iE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 300w, https://imgproxy.divecdn.com/SEeE90W6RNnOCYphKboPhIMhdOQcBdFfZPestX6C2iY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 600w, https://imgproxy.divecdn.com/vXDAmzuMAdxq_2k2uppOSzJEI-MvRjaBhzzIjpzjS9s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Elon Musk" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://commons.wikimedia.org/wiki/File:Elon_Musk_at_a_Press_Conference.jpg" target="_blank">Daniel Oberhaus/Wikimedia Commons</a> on April 18, 2022</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium">Tracker</div> <h3 class="feed__title feed__title--display"> <a href="/news/the-complete-elon-musktwitter-saga/626961/" class="analytics t-edfooter-edpicks-1"> The Complete Elon Musk–Twitter Saga </a> </h3> For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins. <div class="secondary-label"> By Andrew Hutchinson and Emma Wiltshire • Nov. 2, 2022 </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/social-media-marketing-messaging-strategy-tips/704552/"> <img class="" src="https://imgproxy.divecdn.com/t0XwHQDfSsdDFUCPnTwCWHFYze8zUSmNnSeD4Oopd70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/mZqn1xE0FtJwJf9yZZ39F6NTPNZJq33sFrG42QOcaD0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 300w, https://imgproxy.divecdn.com/30-cnSaXnLaLvv62uEU2lQunXTViQE6-O6VnOR05z8Q/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 600w, https://imgproxy.divecdn.com/t0XwHQDfSsdDFUCPnTwCWHFYze8zUSmNnSeD4Oopd70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Close up of a person typing on a laptop" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">SARINYAPINNGAM via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/social-media-marketing-messaging-strategy-tips/704552/" class="analytics t-edfooter-edpicks-2"> 3 Steps for Establishing a Core Marketing Message </a> </h3> The key to maximizing a social media marketing strategy is to ground the approach in purpose. <div class="secondary-label"> By Andrew Hutchinson • Jan. 19, 2024 </div> </div> </li> </ul> </div> <div style="display: none;" id="inline-signup-html-desktop"> <div class="inline-signup"> Keep up with the story. Subscribe to the Social Media Today free daily newsletter <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_1c78b6_email" class="email-input js-email-input"> Email: <input type="email" name="email" placeholder="Work email address" class="email" required id="id_1c78b6_email"> </label> <input type="hidden" name="signup_box_location" value="inline"> <input type="hidden" name="signup_initial_url_path" value="/news/26-predictions-social-media-marketing-2025/731576/"> <input type="hidden" name="js_enabled" value="0" id="id_1c78b6_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label>Select user consent:</label> <input type="checkbox" name="user_consent" id="id_user_consent-inline" value="1" class="checkbox"/> <label for="id_user_consent-inline"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-inline"></div> <script src="/static/js/subscriberDemographicsForm.js?302516180124"></script> <script> var siteName = 'Social Media Today' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'inline'); } </script> </div> <script type="text/javascript"> $(document).ready(function () { // copy the contents of the generic_signup partial into the desktop_signup_spot $desktop_signup_spot = $("#desktop-inline-signup"); $desktop_signup = $("#inline-signup-html-desktop").children(); $desktop_signup_spot.append($desktop_signup); $("#inline-signup-html-desktop").remove(); }); </script> </section> <aside class="sidebar large-4 columns"> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid1-desktop"></div> <div id='dfp-hybrid1-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid1-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid1'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="signup sidebar-signup-box hide-small show-large" data-box-priority="0"> <h3 class="sidebar-signup-box__header">Get the free newsletter</h3> Subscribe to Social Media Today for top news, trends & analysis <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_52c2f5_email" class="email-input js-email-input"> Email: <input type="email" name="email" placeholder="Work email address" class="email" required id="id_52c2f5_email"> </label> <input type="hidden" name="signup_box_location" value="sidebar"> <input type="hidden" name="signup_initial_url_path" value="/news/26-predictions-social-media-marketing-2025/731576/"> <input type="hidden" name="js_enabled" value="0" id="id_52c2f5_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label>Select user consent:</label> <input type="checkbox" name="user_consent" id="id_user_consent-sidebar" value="1" class="checkbox"/> <label for="id_user_consent-sidebar"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="subscriber-demographics demographics-form" id="demographics-box-sidebar"></div> <script src="/static/js/subscriberDemographicsForm.js?302516180124"></script> <script> var siteName = 'Social Media Today' || null; if (siteName) { setupFormCallbackAndCreateFormIfSub(siteName, 'sidebar'); } </script> <div class="sidebar-box" data-box-priority="2"> <h3 class="sidebar-box__header sidebar-box__header--loud"> Most Popular </h3> <ol class="sidebar-box-list sidebar-box-list--ordered"> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-1 hide-small show-large" href="/news/metas-updating-terms-service-with-clarified-wording-around-misuse/732577/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/ObNdQZ9kvHv6YfEHtWo3n4P2u2p4ybCXmf2Hhh4KXFk/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2xvZ28ucG5n.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/RelPN1niIMcYlVR4ZCx8LM6b4V-DU0RH015Vu8ywM50/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2xvZ28ucG5n.webp 300w, https://imgproxy.divecdn.com/ObNdQZ9kvHv6YfEHtWo3n4P2u2p4ybCXmf2Hhh4KXFk/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2xvZ28ucG5n.webp 600w" sizes="25vw" alt="Meta logo" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-1 sidebar-box-list__item-title" href="/news/metas-updating-terms-service-with-clarified-wording-around-misuse/732577/">Meta’s Updating Its Terms of Service With Clarified Wording Around Misuse </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-2 hide-small show-large" href="/news/linkedin-shares-notes-posting-dos-donts/733562/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/k65ppi4lRalEcdKsuV8h21jFySF4GOK72FWRVSgI3hY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9wb3N0aW5nX3RpcGVzLnBuZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/7gROHexjBUDt7oslLWJ7yEfq6mKWpOKvrT7iCXB8e84/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9wb3N0aW5nX3RpcGVzLnBuZw==.webp 300w, https://imgproxy.divecdn.com/k65ppi4lRalEcdKsuV8h21jFySF4GOK72FWRVSgI3hY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9wb3N0aW5nX3RpcGVzLnBuZw==.webp 600w" sizes="25vw" alt="LinkedIn posting tips" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-2 sidebar-box-list__item-title" href="/news/linkedin-shares-notes-posting-dos-donts/733562/">LinkedIn Shares Notes on Posting Do’s and Don’ts </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-3 hide-small show-large" href="/news/instagrams-removing-option-follow-hashtags/733155/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/j937YKZ8-jy-YDqjZAeM-57KktfDv1Ttl-0XSVWFgj0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pZ19oYXNodGFnc19mb2xsb3dpbmcyLnBuZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/SCaH1tcCdVK8nL5suhsRIdpA7rmLBJwFgxzVJagHGMo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pZ19oYXNodGFnc19mb2xsb3dpbmcyLnBuZw==.webp 300w, https://imgproxy.divecdn.com/j937YKZ8-jy-YDqjZAeM-57KktfDv1Ttl-0XSVWFgj0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9pZ19oYXNodGFnc19mb2xsb3dpbmcyLnBuZw==.webp 600w" sizes="25vw" alt="Instagram follow hashtag" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-3 sidebar-box-list__item-title" href="/news/instagrams-removing-option-follow-hashtags/733155/">Instagram Is Removing the Option To Follow Hashtags </a>  </div> </li> <li class="sidebar-box-list__item sidebar-box-list__item--ordered flex">  <div class="sidebar-box-list__image-container"> <a class="analytics t-most-popular-sidebar-item-4 hide-small show-large" href="/news/26-predictions-social-media-marketing-2025/731576/"> <img class="sidebar-box-list__image" src="https://imgproxy.divecdn.com/Ws3MZifYHG9bj7hVxK_cZCP11QDyJP_HG3Bfpt6XARg/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/k7A2qYbAw3G7s09E8IdJnAnI5YEUbZ3kVy6leWBGPwA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 300w, https://imgproxy.divecdn.com/Ws3MZifYHG9bj7hVxK_cZCP11QDyJP_HG3Bfpt6XARg/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp 600w" sizes="25vw" alt="26 Social Media Predictions for 2025" loading="lazy" > </a> </div> <div class="sidebar-box-title-container"> <a class="analytics t-most-popular-sidebar-item-4 sidebar-box-list__item-title" href="/news/26-predictions-social-media-marketing-2025/731576/">26 Predictions for Social Media Marketing in 2025 </a>  </div> </li> </ol> </div> <div class="sidebar-box hide-small show-large" data-box-priority="4"> <h3 class="sidebar-box__header">Library resources</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-1 sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/marketing-research-2025?utm_source=SMT&utm_medium=Library&utm_campaign=SurveyMonkey"> Marketing Research 2025: 4 Emerging AI Trends to Watch </a> Custom content for SurveyMonkey </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/playbook-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Playbook</div> <a class="analytics t-library-sidebar-item-2 sidebar-box-list__item-title" target="_blank" href="https://marketingdive.tradepub.com/c/pubRD.mpl?secure=1&sr=pp&_t=pp%3A&qf=w_defa7432&ch=Library&utm_source=SMT&utm_medium=Library&utm_campaign=Storyful"> Protect Your Brand with Intelligence-Driven Strategies </a> Custom content for Storyful </div> </li> <li class="sidebar-box-list__item flex"> <div class='sidebar-box-list__icon sidebar-box-list__icon--soft'> <img src="/static/img/lib_icons/webinar-black.svg?141716111021" height="25" width="25" alt="studioID resource icon" loading="lazy"> </div> <div> <div class="label label--soft">Webinar - on demand</div> <a class="analytics t-library-sidebar-item-3 sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/how-to-optimize-digital-ads-to-boost-creative-effectiveness?utm_source=SMT&utm_medium=Library&utm_campaign=Kantar"> How to Optimize Digital Ads to Boost Creative Effectiveness </a> Custom content for Kantar </div> </li> </ul> <a class="analytics t-library-sidebar-all sidebar-box__cta" aria-label="View all library items" href="/library/">View all</a> </div> <div class="sidebar-box js-pressrelease-sidebar-box" data-box-priority=" 6 "> <h3 class="sidebar-box__header">Company Announcements</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/">DataAlly launches beta phase for Facebook ad creative performance analysis</a> From DataAlly </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241118-metricool-releases-2024-tiktok-benchmark-study-videos-versus-images-and-ca-1/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="Metricool logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1731950663/press_release/assets/company_logos/logo-whitebackground_1_1_wkmqel.png" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241118-metricool-releases-2024-tiktok-benchmark-study-videos-versus-images-and-ca-1/">Metricool Releases 2024 TikTok Benchmark Study: Videos Versus Images and Carousels Analysis fo…</a> From Metricool </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241112-digital-hitmen-wins-prestigious-best-local-search-marketing-initiative-awar/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="Digital Hitmen logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1731051012/press_release/assets/company_logos/DigitalHitmen-PerthSEO-logo_ope9xk.jpg" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241112-digital-hitmen-wins-prestigious-best-local-search-marketing-initiative-awar/">Digital Hitmen Wins Prestigious Best Local Search Marketing Initiative Award</a> From Digital Hitmen </div> </li> <li class="sidebar-box-list__item flex js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241118-statusphere-releases-new-micro-influencer-report-with-insights-for-2025-mar/"> <div class="sidebar-box-list__thumbnail-container"> <img alt="Statusphere logo" height="48" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_48,w_48/v1731972843/press_release/assets/company_logos/logo-statusphere-square_bpucbi.jpg" width="48"/> </div> <div class="sidebar-box-title-container"> <a class="sidebar-box-list__item-title analytics t-pr-sidebar-item" href="/press-release/20241118-statusphere-releases-new-micro-influencer-report-with-insights-for-2025-mar/">Statusphere Releases New Micro-Influencer Report with Insights for 2025 Marketing Success</a> From Statusphere </div> </li> </ul> <a class="analytics t-pr-sidebar-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-sidebar-start" href="/press-release/get-started/">Post a press release</a> </div> <div class="sidebar-box hide-small show-large" data-box-priority="8"> <h3 class="sidebar-box__header">Industry Intel</h3> <ul class="sidebar-box-list"> <li class="sidebar-box-list__item"> <a class="analytics t-intel-sidebar-item sidebar-box-list__item-title" target="_blank" href="https://resources.industrydive.com/next-gen-campaigns?utm_source=SMT&utm_medium=Library&utm_campaign=Tinuiti"> Next-Gen Campaigns: Leveraging YouTube, TikTok, and Out-of-Home (OOH) for Unmatched Brand Reach </a> Webinar - on demand • Provided by Tinuiti </li> </ul> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/socialmediatoday/socialmediatodayhybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid3-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/socialmediatoday/socialmediatodayhybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </aside> </div> </div> </div>  <section class="pre-footer"> <section class="signup call-out elevated-footer hide-small hide-medium show-large"> <div class="row"> <div class="large-11 medium-11 medium-centered columns footer-signup" style="display: flex"> <div class="footer-signup__content"> <h3>Social Media Today news delivered to your inbox</h3> Get the free daily newsletter read by industry experts <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_cb6638_email" class="email-input js-email-input"> Email: <input type="email" name="email" placeholder="Work email address" class="email" required id="id_cb6638_email"> </label> <input type="hidden" name="signup_box_location" value="elevated_footer"> <input type="hidden" name="signup_initial_url_path" value="/news/26-predictions-social-media-marketing-2025/731576/"> <input type="hidden" name="js_enabled" value="0" id="id_cb6638_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label>Select user consent:</label> <input type="checkbox" name="user_consent" id="id_user_consent-elevated_footer" value="1" class="checkbox"/> <label for="id_user_consent-elevated_footer"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> <div class="footer-signup__image"> <img class="desktop-image" src="/static/img/article-signup-smt.png?320916100822" width="275" height="275" loading="lazy" alt="Social Media Today newsletter example"> </div> </div> </div> </section> <section class="hide-small hide-medium show-large pressrelease-section"> <div class="row pressrelease-footer-box js-pressrelease-footer-box"> <div class="large-12 columns"> <div class="row"> <div class="large-12 columns pressrelease-footer-header"> <h2 class="uppercase-heading-02 pressrelease-footer__heading">Company Announcements</h2> </div> </div> <div class="row"> <div class="large-12 columns pressrelease-footer__cta-links"> <a class="analytics t-pr-edfooter-all" aria-label="View all press release items" href="/press-release/">View all</a> | <a class="analytics t-pr-edfooter-start" href="/press-release/get-started/">Post a press release</a> </div> </div> <div class="row pressrelease-footer__item-list"> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241104-dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/"> <div class="pressrelease-footer-item__title"> DataAlly launches beta phase for Facebook ad creative performance analysis </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From DataAlly</div> <div class="press-release-date">November 04, 2024</div> </div> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241118-metricool-releases-2024-tiktok-benchmark-study-videos-versus-images-and-ca-1/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241118-metricool-releases-2024-tiktok-benchmark-study-videos-versus-images-and-ca-1/"> <div class="pressrelease-footer-item__title"> Metricool Releases 2024 TikTok Benchmark Study: Videos Versus Images and Carousels Analysis fo… </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Metricool</div> <div class="press-release-date">November 19, 2024</div> </div> <img alt="Metricool logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1731950663/press_release/assets/company_logos/logo-whitebackground_1_1_wkmqel.png" width="50"/> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241112-digital-hitmen-wins-prestigious-best-local-search-marketing-initiative-awar/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241112-digital-hitmen-wins-prestigious-best-local-search-marketing-initiative-awar/"> <div class="pressrelease-footer-item__title"> Digital Hitmen Wins Prestigious Best Local Search Marketing Initiative Award </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Digital Hitmen</div> <div class="press-release-date">November 12, 2024</div> </div> <img alt="Digital Hitmen logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1731051012/press_release/assets/company_logos/DigitalHitmen-PerthSEO-logo_ope9xk.jpg" width="50"/> </div> </div> </a> <a class="pressrelease-footer-item__anchor analytics t-pr-edfooter-item" href="/press-release/20241118-statusphere-releases-new-micro-influencer-report-with-insights-for-2025-mar/"> <div class="large-3 columns pressrelease-footer-item js-pressrelease" data-pressrelease-full-url="https://www.socialmediatoday.com/press-release/20241118-statusphere-releases-new-micro-influencer-report-with-insights-for-2025-mar/"> <div class="pressrelease-footer-item__title"> Statusphere Releases New Micro-Influencer Report with Insights for 2025 Marketing Success </div> <div class="pressrelease-footer-item__description"> <div class="pressrelease-footer-item__company"> <div>From Statusphere</div> <div class="press-release-date">November 19, 2024</div> </div> <img alt="Statusphere logo" class="pressrelease-footer-item__logo" height="50" loading="lazy" src="https://res.cloudinary.com/dmgi9movl/image/upload/dpr_2.0,h_50,w_50/v1731972843/press_release/assets/company_logos/logo-statusphere-square_bpucbi.jpg" width="50"/> </div> </div> </a> </div> </div> </div> </section> <div class="row editors-pick-footer hide-small show-large"> <div class="columns medium-7"> <div class="row"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Editors' picks </div> <ul class="feed"> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-1" href="/news/the-complete-elon-musktwitter-saga/626961/"> <img class="" src="https://imgproxy.divecdn.com/vXDAmzuMAdxq_2k2uppOSzJEI-MvRjaBhzzIjpzjS9s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TTngMghsBL1mFlT1EgLASHX2FxwVUQFpVyBxYP597iE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 300w, https://imgproxy.divecdn.com/SEeE90W6RNnOCYphKboPhIMhdOQcBdFfZPestX6C2iY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 600w, https://imgproxy.divecdn.com/vXDAmzuMAdxq_2k2uppOSzJEI-MvRjaBhzzIjpzjS9s/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lbG9uX211c2sucG5n.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Elon Musk" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://commons.wikimedia.org/wiki/File:Elon_Musk_at_a_Press_Conference.jpg" target="_blank">Daniel Oberhaus/Wikimedia Commons</a> on April 18, 2022</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium">Tracker</div> <h3 class="feed__title feed__title--display"> <a href="/news/the-complete-elon-musktwitter-saga/626961/" class="analytics t-edfooter-edpicks-1"> The Complete Elon Musk–Twitter Saga </a> </h3> For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins. <div class="secondary-label"> By Andrew Hutchinson and Emma Wiltshire • Nov. 2, 2022 </div> </div> </li> <li class="row feed__item"> <div class="medium-5 columns"> <figure class="feed__image-container"> <a class="feed__image analytics t-edfooter-edpicks-2" href="/news/social-media-marketing-messaging-strategy-tips/704552/"> <img class="" src="https://imgproxy.divecdn.com/t0XwHQDfSsdDFUCPnTwCWHFYze8zUSmNnSeD4Oopd70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/mZqn1xE0FtJwJf9yZZ39F6NTPNZJq33sFrG42QOcaD0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 300w, https://imgproxy.divecdn.com/30-cnSaXnLaLvv62uEU2lQunXTViQE6-O6VnOR05z8Q/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 600w, https://imgproxy.divecdn.com/t0XwHQDfSsdDFUCPnTwCWHFYze8zUSmNnSeD4Oopd70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMTUyOTQzNjE4LmpwZWc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Close up of a person typing on a laptop" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">SARINYAPINNGAM via Getty Images</div> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-7 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/social-media-marketing-messaging-strategy-tips/704552/" class="analytics t-edfooter-edpicks-2"> 3 Steps for Establishing a Core Marketing Message </a> </h3> The key to maximizing a social media marketing strategy is to ground the approach in purpose. <div class="secondary-label"> By Andrew Hutchinson • Jan. 19, 2024 </div> </div> </li> </ul> </div> </div> </div> <div class="columns medium-4"> <div class="row newsposts-by-topic"> <div class="columns medium-12"> <div class="editors-pick-footer__title"> Latest in Social Marketing </div> <div class="newsposts-by-topic-section"> <ul class="feed"> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-1" href="/news/x-shares-holiday-shopping-engagement-stats/733649/"> <img class="" src="https://imgproxy.divecdn.com/ehYdLBpBGXLFLfRUdUsux1PhBE4hK6gz38It6LCNvf0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NocmlzdG1hcy5wbmc=.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/wiaLfSjRf6ozhhAN3T5FDiMM54JjLpL7sNa_cCb95U8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NocmlzdG1hcy5wbmc=.webp 300w, https://imgproxy.divecdn.com/ehYdLBpBGXLFLfRUdUsux1PhBE4hK6gz38It6LCNvf0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NocmlzdG1hcy5wbmc=.webp 600w" sizes="25vw" alt="X holiday shopping stats" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-1" href="/news/x-shares-holiday-shopping-engagement-stats/733649/"> X Shares Holiday Shopping Engagement Stats </a> </div> <div class="secondary-label"> By Andrew Hutchinson </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-2" href="/news/linkedin-adds-ai-assistance-tools-sales-navigator/733564/"> <img class="" src="https://imgproxy.divecdn.com/Z2DAe6RmzqH7Yys5-sZEwBbSdNLf1dPRserxG0o1Gec/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9sZWFkX0lRLnBuZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/2BXHoqUZ0D_5x01XCl9p6IHaQN-cmUWPH8wuj2XxGZQ/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9sZWFkX0lRLnBuZw==.webp 300w, https://imgproxy.divecdn.com/Z2DAe6RmzqH7Yys5-sZEwBbSdNLf1dPRserxG0o1Gec/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9sZWFkX0lRLnBuZw==.webp 600w" sizes="25vw" alt="LinkedIn Lead IQ" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-2" href="/news/linkedin-adds-ai-assistance-tools-sales-navigator/733564/"> LinkedIn Adds More AI Assistance Tools to Sales Navigator </a> </div> <div class="secondary-label"> By Andrew Hutchinson </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-3" href="/news/linkedin-shares-data-backed-ad-tips/733512/"> <img class="" src="https://imgproxy.divecdn.com/8x_VALQZlssKVhX6jNhAjImFhs_I4TtkM_JKX2YeHXc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9hZF90aXBzLnBuZw==.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/dLKSdumlQt4XvBqNj-SXXlCXLSc-J-MSNJt-4S7u7WM/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9hZF90aXBzLnBuZw==.webp 300w, https://imgproxy.divecdn.com/8x_VALQZlssKVhX6jNhAjImFhs_I4TtkM_JKX2YeHXc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9hZF90aXBzLnBuZw==.webp 600w" sizes="25vw" alt="LinkedIn ad tips" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-3" href="/news/linkedin-shares-data-backed-ad-tips/733512/"> LinkedIn Shares Data-Backed Ad Tips </a> </div> <div class="secondary-label"> By Andrew Hutchinson </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <div class="feed__image-container"> <a class="feed__image analytics t-edfooter-topics-4" href="/news/pinterest-launches-holiday-campaign-hub/733499/"> <img class="" src="https://imgproxy.divecdn.com/Uu80dLYkNuOH15NH37LNyUW9SLdbmOvi7Ww4fwuaTSQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW5faG9saWRheXMyXzc2Q0lUZTYucG5n.webp" width="600" height="338" srcset="https://imgproxy.divecdn.com/Ez-jTax5rqmEkbAQws9xTwAWa3PVoWKyEkyiLaTyDAA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW5faG9saWRheXMyXzc2Q0lUZTYucG5n.webp 300w, https://imgproxy.divecdn.com/Uu80dLYkNuOH15NH37LNyUW9SLdbmOvi7Ww4fwuaTSQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW5faG9saWRheXMyXzc2Q0lUZTYucG5n.webp 600w" sizes="25vw" alt="Pinterest Holidays 2024" loading="lazy" > </a> </div> </div> <div class="medium-8 columns latest-copy"> <div class="display-heading-01"> <a class="analytics t-edfooter-topics-4" href="/news/pinterest-launches-holiday-campaign-hub/733499/"> Pinterest Launches Holiday Campaign Hub </a> </div> <div class="secondary-label"> By Andrew Hutchinson </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> <hr class="footer-hr"> <footer> <div class="custom-article-footer"> <div class="row columns"> <div class="footer-grid"> <div class="footer-links"> <a href="https://www.industrydive.com"> <img class="pub-logo-footer" src="https://d12v9rtnomnebu.cloudfront.net/logo/corporate/ID_black.svg" alt="Industry Dive Logo" height="28" loading="lazy"/> </a> <ul class="social-icon-list social-icon-list__footer smt-icon-list "> <li> <a href="https://www.linkedin.com/company/599586/" aria-label="Industry Dive LinkedIn" class="social-icon-footer analytics t-sitefooter-linkedin"> <img src="/static/img/social_icons/article_page/linkedin.svg?092716141024"> </a> </li> <li> <a href="https://www.facebook.com/socmediatoday" aria-label="Industry Dive Facebook" class="social-icon-footer analytics t-sitefooter-facebook"> <img src="/static/img/social_icons/article_page/facebook.svg?440116200824"> </a> </li> <li> <a href="https://twitter.com/socialmedia2day" aria-label="Industry Dive X/Twitter" class="social-icon-footer analytics t-sitefooter-twitter"> <img src="/static/img/social_icons/article_page/x.svg?092716141024"> </a> </li> <li> <a href="https://www.instagram.com/socialmediatoday/" aria-label="Industry Dive Instagram" class="social-icon-footer analytics t-sitefooter-instagram"> <img src="/static/img/social_icons/article_page/instagram.svg?440116200824"> </a> </li> <li> <a href="https://www.pinterest.com/socialmedia2day/" aria-label="Industry Dive Pinterest" class="social-icon-footer analytics t-sitefooter-pinterest"> <img src="/static/img/social_icons/article_page/pinterest.svg?440116200824"> </a> </li> <li> <a href="https://www.socialmediatoday.com/feeds/news/" aria-label="Industry Dive RSS feed" class="social-icon-footer analytics t-sitefooter-rss"> <img src="/static/img/social_icons/article_page/rss.svg?440116200824"> </a> </li> </ul> </div> <div class="link-wrapper"> <div class="footer-links"> <h4 class="uppercase-heading-01">Explore</h4> <ul class="list-no-bullets"> <li> <a href="/about/" class="analytics t-about-sitefooter">About</a> </li> <li> <a href="/editors/" class="analytics t-editors-sitefooter">Editorial Team</a> </li> <li> <a href="/contact/" class="analytics t-feedback-sitefooter">Contact Us</a> </li> <li> <a href="/signup/?signup_location=footer-list&signup_path=/news/26-predictions-social-media-marketing-2025/731576/" class="analytics t-signup-sitefooter">Newsletter</a> </li> <li> <a href="/selfservice/article-licensing/submit/" class="analytics t-licensing-sitefooter">Purchase Licensing Rights</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/">Press Releases</a> </li> </ul> </div> <div class="second-column"> <div class="footer-links"> <h4 class="uppercase-heading-01">Reach our audience</h4> <ul class="list-no-bullets"> <li> <a href="/advertise/" class="analytics t-advertising-sitefooter">Advertising</a> </li> <li> <a class="analytics t-pr-sitefooter-all" href="/press-release/get-started/">Post a press release</a> </li> <li> <a class="analytics t-events-sitefooter-start" href="/selfservice/event-listings/contact">Promote an event</a> </li> <li> <a href="/account/login/" class="smt-user-menu-item-button analytics t-login-navigation">Log in</a> </li> </ul> </div> <div class="footer-links"> <h4 class="uppercase-heading-01">Related Publications</h4> <ul class="list-no-bullets"> <li> <a href="https://www.marketingdive.com/" class="analytics t-sitefooter-related-marketing-dive">Marketing Dive</a> </li> <li> <a href="https://www.mobilemarketer.com/" class="analytics t-sitefooter-related-mobile-marketer">Mobile Marketer</a> </li> </ul> </div> </div> </div> </div> </div> </div> </footer> <hr class="footer-hr"> <div class="baseline-footer-wrapper"> <div class="informa-brand">  <svg id="SVGRoot" width="500" height="162" version="1.1" viewBox="0 0 500 162" xmlns="http://www.w3.org/2000/svg" xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <linearGradient id="linearGradient20775" x1="-24.025" x2="19.204" y1="-161.85" y2="-207.91" gradientTransform="matrix(1.4283 0 0 1.4283 268.58 476.51)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#061d42" stop-opacity=".6549" offset=".232"></stop> <stop stop-color="#051d40" stop-opacity=".56078" offset=".41621"></stop> <stop stop-color="#061c40" stop-opacity=".49804" offset=".61283"></stop> <stop stop-color="#061c40" stop-opacity=".35686" offset=".73858"></stop> <stop stop-color="#051f3e" stop-opacity=".19216" offset=".84133"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset=".92525"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset="1"></stop> </linearGradient> <linearGradient id="linearGradient20795" x1="-4.8824" x2="58.082" y1="-141.2" y2="-141.2" gradientTransform="matrix(1.4283 0 0 1.4283 268.6 476.54)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#223358" stop-opacity=".85098" offset=".098161"></stop> <stop stop-color="#3b486e" stop-opacity=".55686" offset=".18261"></stop> <stop stop-color="#535d82" stop-opacity=".4" offset=".26261"></stop> <stop stop-color="#656e8e" stop-opacity=".31765" offset=".33879"></stop> <stop stop-color="#77819f" stop-opacity=".21569" offset=".40636"></stop> <stop stop-color="#79809f" stop-opacity=".26275" offset=".46157"></stop> <stop stop-color="#495478" stop-opacity=".54902" offset=".5371"></stop> <stop stop-color="#26365c" stop-opacity=".66667" offset=".6699"></stop> <stop stop-color="#26375b" stop-opacity=".76863" offset=".80174"></stop> <stop stop-color="#13264b" stop-opacity=".9098" offset=".88553"></stop> <stop stop-color="#061d41" offset="1"></stop> </linearGradient> <linearGradient id="linearGradient20785" x1="10.56" x2="51.569" y1="-165.47" y2="-148.21" gradientTransform="matrix(1.4283 0 0 1.4283 268.58 476.51)" gradientUnits="userSpaceOnUse"> <stop stop-color="#061d41" offset="0"></stop> <stop stop-color="#061d42" stop-opacity=".6549" offset=".1618"></stop> <stop stop-color="#051d40" stop-opacity=".56078" offset=".34338"></stop> <stop stop-color="#061c40" stop-opacity=".49804" offset=".54217"></stop> <stop stop-color="#061c40" stop-opacity=".35686" offset=".66063"></stop> <stop stop-color="#051f3e" stop-opacity=".19216" offset=".78691"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset=".89046"></stop> <stop stop-color="#002449" stop-opacity=".054902" offset="1"></stop> </linearGradient> </defs> <metadata> <rdf:rdf> <cc:work rdf:about=""> <dc:format>image/svg+xml</dc:format> <dc:type rdf:resource="http://purl.org/dc/dcmitype/StillImage"></dc:type> <dc:title></dc:title> </cc:work> </rdf:rdf> </metadata> <g transform="translate(-226.26 -174.1)"> <g fill="#061d41"> <path d="m433.38 241.62c-3.5038 0-6.3829-2.822-6.3829-6.3791s2.8792-6.3829 6.3829-6.3829 6.3791 2.8258 6.3791 6.3829-2.8754 6.3791-6.3791 6.3791m5.9945 50.686h-11.951v-46.269h11.951z"> </path> <path d="m477.3 292.31v-27.958c0-5.0614-0.5408-10.485-6.7371-10.485-3.4162 0-7.9101 1.4662-10.968 3.2143v35.228h-11.947v-46.265h11.947v4.6044c4.1398-3.0353 10.694-6.0706 15.816-6.0706 9.6163 0 13.836 7.1675 13.836 16.281v31.45z"> </path> <path d="m601.54 254.52c-3.5152 0.35038-7.2893 2.3003-10.344 4.0446v33.743h-11.951v-46.261h11.951v5.507c4.1321-3.0353 10.69-5.507 15.813-5.507v8.687s-2.9782-0.46083-5.4689-0.21328"> </path> <path d="m549.89 293.5c-15.276 0-23.452-9.4754-23.452-24.835 0-15.542 8.1767-24.096 23.452-24.096 14.822 0 23.452 9.0146 23.452 24.096 0 15.451-8.0853 24.835-23.452 24.835m0-40.655c-8.7175 0-11.593 8.4661-11.593 16.003 0 7.5445 2.6088 16.925 11.593 16.925 9.0793 0 11.68-9.2887 11.68-16.925 0-7.5369-2.963-16.003-11.68-16.003"> </path> <path d="m669.05 292.31v-27.958c0-5.1528-1.0816-10.485-7.1903-10.485-3.142 0-6.6457 1.4662-9.3421 3.2143 0.27039 1.1997 0.35799 2.4869 0.35799 3.778v31.45h-11.947v-27.958c0-5.0614-0.62838-10.485-6.8285-10.485-3.0582 0-6.8323 1.4662-9.3497 3.2143v35.228h-11.951v-46.265h11.951v4.6044c3.778-3.0353 9.9819-6.0706 14.735-6.0706 5.1262 0 9.1669 2.1099 11.505 6.8971 4.3149-2.9439 10.964-6.8971 16.174-6.8971 9.7039 0 13.836 7.1675 13.836 16.281v31.45z"> </path> <path d="m715.48 285.5c-3.2334 4.5054-9.2545 8.0015-14.735 8.0015-7.4569 0-13.84-5.0614-13.84-13.059 0-15.085 16.353-16.829 27.767-17.29v-2.7611c0-5.2404-4.2236-7.9063-9.0755-7.9063-4.4901 0-9.3421 0.63981-13.661 2.1137v-5.149c4.8557-3.0391 10.336-4.8748 16.087-4.8748 8.9841 0 18.239 3.9531 18.239 14.533v33.198h-10.782zm-16.982-6.8018c0 4.1398 2.6088 7.0761 6.6495 7.0761 5.0309 0 9.5249-4.3188 9.5249-9.563v-6.6228c-5.3013 0.28182-16.174 2.2089-16.174 9.1098"> </path> <path d="m520.32 236.2c1.5043 0 3.0658 0.14472 4.5815 0.36942v-5.2975c-2.9744-1.5538-6.2572-2.525-9.6125-2.525-10.606 0-15.001 7.3579-15.001 17.294h-5.5146v8.0548h5.5146l0.0876 38.206h12.035v-38.206h12.492v-8.0548h-12.579c0-5.8878 1.3482-9.841 7.9977-9.841"> </path> </g> <g fill="#061d41" fill-rule="evenodd" shape-rendering="auto"> <path d="m381.26 248.68c-2.4473 5.7e-4 -4.5519 1.4664-5.4845 3.568-0.38853 1.002-0.5029 1.8671-0.50214 2.798 1e-3 1.4426-0.0436 2.876-0.13391 4.2961-2.2793 35.836-31.958 64.081-68.38 64.081-37.915 0-68.523-30.608-68.523-68.523 0-1.6651 0.0792-3.3112 0.19528-4.9461h-12.007c-0.0999 1.6378-0.16738 3.2836-0.16738 4.9461 1e-5 44.387 36.114 80.499 80.501 80.499 42.933 0 78.125-33.783 80.384-76.164 0.0765-1.4352 0.0818-2.8815 0.11438-4.3352 0.0166-0.73955-0.17802-1.5025-0.30408-2.1229-0.79532-2.3817-3.0446-4.0986-5.6937-4.098z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m306.7 197.44c-0.88702-4.9e-4 -1.7724 0.34162-2.4884 0.59142-1.6476 0.85112-2.766 2.5696-2.7646 4.536 1e-3 1.7596 0.89642 3.3156 2.2624 4.2319 1.0349 0.56984 1.9875 0.91995 2.9905 0.92338 26.184 0.0893 47.302 21.117 47.302 47.302 0 1.5398-0.073 3.0621-0.21587 4.5636l10.251 0.79182c0.16357-1.7636 0.2472-3.5499 0.2472-5.3554 0-31.742-25.842-57.567-57.584-57.584zm-52.471 52.105c-2.4386-6.7e-4 -4.4709 1.6825-4.9851 3.9669-0.12083 0.53679-0.12789 1.0361-0.12832 1.512-5e-3 5.2759 0.70622 10.388 2.0408 15.246l10.155-1.9255c-1.2353-4.2224-1.9022-8.692-1.9127-13.32-2e-3 -0.69049-0.14382-1.4219-0.33476-2.042-0.62601-2.033-2.5892-3.4362-4.8345-3.4369z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m281.67 229.68c-6.5492 6.4699-10.616 15.447-10.616 25.347 0 7.0626 2.0718 13.653 5.6379 19.198l0.86758 1.2693c0.8646 1.2649 2.0641 2.1192 3.5457 2.1201 2.2281 1e-3 4.0346-1.8058 4.0339-4.0338-3.7e-4 -1.0655-0.50216-2.016-1.1744-2.8427-0.5747-0.70663-1.0534-1.5768-1.512-2.4103-2.1674-3.9394-3.4006-8.4678-3.4006-13.301 0-7.7048 3.1245-14.644 8.1787-19.64z" color="#000000" color-rendering="auto" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> </g> <g fill="#071b40" fill-opacity=".29804" fill-rule="evenodd"> <g stroke-width="1.3525"> <path d="m291.86 206.48a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> <path d="m274.75 217.8a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> <path d="m263.36 234.81a5.1041 5.1041 0 0 1 -5.1041 5.1041 5.1041 5.1041 0 0 1 -5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 -5.1041 5.1041 5.1041 0 0 1 5.1041 5.1041z"> </path> </g> <g stroke-width="1.0687"> <path d="m320.64 285.07a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> <path d="m301.02 285.09a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> <path d="m336.5 273.53a4.0328 4.0328 0 0 1 -4.0328 4.0328 4.0328 4.0328 0 0 1 -4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 -4.0328 4.0328 4.0328 0 0 1 4.0328 4.0328z"> </path> </g> <g stroke-width="1.5897"> <path d="m312.8 180.37a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m332.03 182.94a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m350.06 190.37a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m365.49 202.19a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m377.25 217.59a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> <path d="m384.78 235.81a5.9989 5.9989 0 0 1 -5.9989 5.9989 5.9989 5.9989 0 0 1 -5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 -5.9989 5.9989 5.9989 0 0 1 5.9989 5.9989z"> </path> </g> </g> <g fill-rule="evenodd" shape-rendering="auto"> <path d="m295.46 175.21c-39.056 5.5116-69.203 39.138-69.203 79.69h11.979c0-34.643 25.557-63.171 58.89-67.839z" color="#000000" color-rendering="auto" fill="url(#linearGradient20775)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m354.02 255.05c0 26.184-21.117 47.302-47.302 47.302-22.44 0-41.114-15.509-46.034-36.426l-10.01 2.4168c6.0075 25.359 28.875 44.292 56.044 44.292 31.742 0 57.584-25.842 57.584-57.584z" color="#000000" color-rendering="auto" fill="url(#linearGradient20795)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> <path d="m306.7 219.37c-10.191 0-19.404 4.3099-25.911 11.201l5.893 5.3366c5.0292-5.267 12.128-8.5393 20.018-8.5393 15.319 0 27.651 12.335 27.651 27.654 0 3.852-0.78457 7.5121-2.1955 10.838l7.3396 3.116c1.8342-4.2892 2.8538-9.0054 2.8538-13.954 0-19.642-16.007-35.652-35.649-35.652z" color="#000000" color-rendering="auto" fill="url(#linearGradient20785)" image-rendering="auto" style="font-feature-settings:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;isolation:auto;mix-blend-mode:normal;shape-padding:0;text-decoration-color:#000000;text-decoration-line:none;text-decoration-style:solid;text-indent:0;text-orientation:mixed;text-transform:none;white-space:normal"> </path> </g> </g> </svg> <div> Industry Dive is an Informa business </div> </div> <div class="baseline-footer"> © 2024 <a href="http://www.industrydive.com">Industry Dive</a>. All rights reserved. | View our <a href="http://www.industrydive.com/industries/">other publications</a> | <a href="http://www.industrydive.com/privacy-policy/">Privacy policy</a> | <a href="http://www.industrydive.com/terms-of-use/">Terms of use</a> | <a href="http://www.industrydive.com/takedown-policy/">Take down policy</a>. <a href="#" onclick="Osano.cm.showDrawer('osano-cm-dom-info-dialog-open')">Cookie Preferences / Do Not Sell</a> </div> </div> </div> </div>  <nav class="mobile-menu"> <div class="mm-top-bar"> <button class="mobile-menu-toggle"> <img src="/static/img/menu_icons/close.svg?273117231121" width="20" height="20" alt="close menu"/> </button> <div class="mm-search"> <form action="/search/" method="GET" data-ajax="false"> <label for="search-mobile"> Search <input id="search-mobile" type="search" name="q" placeholder="Search" data-role="none"> </label> <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-mobile"> <img src="/static/img/menu_icons/search.svg?320116291121" width="15" height="15" alt="search"> </button> </form> </div> </div> <ul class="mm-list list-no-bullets"> <li> <a href="/" class="analytics t-dash-navigation-mobile"> Home </a> </li> <li class="mm-accordion"> <button> Topics <img src="/static/img/menu_icons/chevron_down.svg?102717100918" width="16" height="9" alt="down arrow" loading="lazy"> </button> <ul class="list-no-bullets"> <li> <a class="analytics t-topic-navigation-mobile-facebook" href="/topic/facebook/">Facebook</a> </li> <li> <a class="analytics t-topic-navigation-mobile-tiktok" href="/topic/tiktok/">TikTok</a> </li> <li> <a class="analytics t-topic-navigation-mobile-instagram" href="/topic/instagram/">Instagram</a> </li> <li> <a class="analytics t-topic-navigation-mobile-snapchat" href="/topic/snapchat/">Snapchat</a> </li> <li> <a class="analytics t-topic-navigation-mobile-pinterest" href="/topic/pinterest/">Pinterest</a> </li> <li> <a class="analytics t-topic-navigation-mobile-twitter" href="/topic/twitter/">X (Twitter)</a> </li> <li> <a class="analytics t-topic-navigation-mobile-linkedin" href="/topic/linkedin/">LinkedIn</a> </li> <li> <a class="analytics t-topic-navigation-mobile-infographics" href="/topic/infographics/">Infographics</a> </li> </ul> </li> <li> <a href="/library/" class="analytics t-library-navigation-mobile"> Library </a> </li> <li> <a href="/events/" class="analytics t-events-navigation-mobile"> Events </a> </li> <li> <a href="/press-release/" class="analytics t-press-releases-navigation-mobile"> Press Releases </a> </li> </ul> <section class="signup mm-signup"> <div class="row"> <div class="large-9 medium-10 medium-centered columns"> <h3 class="display-heading-03 display-heading-03--loud">Get Social Media Today in your inbox</h3> The free newsletter covering the top industry headlines <form class="form js-form-email-validate" name="signup" action="/signup/" method="POST"> <label for="id_b46ced_email" class="email-input js-email-input"> Email: <input type="email" name="email" placeholder="Work email address" class="email" required id="id_b46ced_email"> </label> <input type="hidden" name="signup_box_location" value="integrated_menu"> <input type="hidden" name="signup_initial_url_path" value="/news/26-predictions-social-media-marketing-2025/731576/"> <input type="hidden" name="js_enabled" value="0" id="id_b46ced_js_enabled"> <ul class="signup-list list-no-bullets"> <li> <label>Select user consent:</label> <input type="checkbox" name="user_consent" id="id_user_consent-integrated_menu" value="1" class="checkbox"/> <label for="id_user_consent-integrated_menu"> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </label> </li> </ul> <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button> <script type="module" src="/static/js/dist/sendEmailToLytics.bundle.js?520216211124" ></script> <label class="error email_error" style="display:none;">A valid email address is required.</label> <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label> </form> </div> </div> </section> </nav> <script src="/static/js/news.js?543416080722" async></script> <script> //Add styling for pdf only if admin button is clicked $(".download-promoted-story-button").click(function(){ $("body").addClass("admin-pdf-styling"); }); $(".js-social-button-print, .js-social-icon-print").click(function(){ if ($("body").hasClass("admin-pdf-styling")){ $("body").removeClass("admin-pdf-styling"); } }); </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "26 Predictions for Social Media Marketing in 2025", "image": [ "https://www.socialmediatoday.comhttps://imgproxy.divecdn.com/zRe27obrY4abkWnwHdiEbRu4b-oYfSf8Ql0ZER7CrjM/g:ce/rs:fill:1200:1200:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp", "https://www.socialmediatoday.comhttps://imgproxy.divecdn.com/I74HhkDvtFZOfQad2phvpBsXNahQwaitQiHnU2tzqIE/g:ce/rs:fill:1200:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp", "https://www.socialmediatoday.comhttps://imgproxy.divecdn.com/TEXU2HExEVrEHKLM-XXBwORALJLtQv5macOjuiZ5fbs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yNl9wcmVkaWN0aW9uc19oZWFkZXIuanBn.webp" ], "datePublished": "2024-11-10T18:44:00", "dateModified": "", "author": [ { "@type": "Person", "name": "Andrew Hutchinson", "url": "www.socialmediatoday.com/editors/adhutchinson/" } ] } </script> <script type="module" src="/static/js/dist/article.bundle.js?520216211124" ></script>  <script type="module" src="/static/js/dist/signupValidation.bundle.js?520216211124" ></script> <script type="module" src="/static/js/dist/gtmEvents.bundle.js?520216211124" ></script>  <script type="module" src="/static/js/dist/smartQuotes.bundle.js?520216211124" ></script> <script> // Set cookie if we're on mobile app. Expire if we're not. This affects // which template is used to display the site to the user. $(document).ready(function() { // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist var mobileapp = ''; // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0 if (mobileapp == '0') { document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;'; } else if (mobileapp == '1' || mobileapp == '2') { document.cookie = 'mobileapp=' + mobileapp + '; path=/;'; } // There's no need to immediately load or preload print.css since it's not needed on page // load. Therefore, load it when the document is ready var stylesheet=document.createElement("link"); stylesheet.setAttribute("rel", "stylesheet"); stylesheet.setAttribute("type", "text/css"); stylesheet.setAttribute("media", "print"); if (window.location.pathname.includes('trendline')) { stylesheet.setAttribute("href", "/static/css/print_trendline.css?300116211124"); } else { stylesheet.setAttribute("href", "/static/css/print.css?300116211124"); } document.getElementsByTagName("head")[0].appendChild(stylesheet); }); </script>   <script src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script> <script type="text/javascript"> $(function() { // Sailthru Personalization Engine Setup var sailthru_setup = { customerId: '12ab35a80530ffa5450add9c09f5de04', domain: 'horizon.socialmediatoday.com', spider: true }; if (window.Sailthru) { Sailthru.init(sailthru_setup); } }); </script> <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e70810a0ff64091',t:'MTczMjM1ODAzOS4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body> </html>

CINXE.COM

26 Predictions for Social Media Marketing in 2025 | Social Media Today