高通與聯發科的 AI 晶片角力戰，會被 Arm 攪局成什麼樣？

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class="post_content_wrapper"> <div class="post_content article feature-top"> <figure> <picture> <source srcset="https://bucket-image.inkmaginecms.com/version/mobile/1/image/2024/10/23344e68-19e9-4eb9-8b1a-ac04954013b7.jpg" type="image/jpeg" media="(max-width: 749px)"> <img src="https://bucket-image.inkmaginecms.com/version/desktop/1/image/2024/10/23344e68-19e9-4eb9-8b1a-ac04954013b7.jpg" alt="" title="" width="750" height="393" style="width: 100%;"> <figcaption class="wp-caption-text">Photo Credit: Shutterstock/達志影像</figcaption> </picture> </figure> </div> </div> <div class="post_header js-post_header"> <a class="post_category badge badge-large" style="background-color: #ea5496" href="https://www.inside.com.tw/category/semiconductor">半導體</a> <h1 class="post_header_title js-auto_break_title">高通與聯發科的 AI 晶片角力戰，會被 Arm 攪局成什麼樣？</h1> <div class="post_author_g"> <span class="post_author">  <a href="https://www.inside.com.tw/author/ericlin" title="Posts by 林宗輝" class="author url fn" rel="author">林宗輝</a> </span> </div> <ul class="post_meta"> <li class="post_date"> <span>2024/10/28</span> </li> <li> <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/1384-%E9%AB%98%E9%80%9A">高通</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/2099-ARM">ARM</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/3389-%E8%81%AF%E7%99%BC%E7%A7%91">聯發科</a> </li> </ul> <div class="post_introduction"> 正當市場聚焦於高通與聯發科的產品之爭時，Arm 突然對高通發出震撼彈。但這場三方混戰，表面上是一場商業競爭，實則暗藏產業秩序重組的危機。 </div> <div class="post_toolbox post_toolbox-"> <div class="post_toolbox_action"> <a class="post_toolbox_item fb-share sharer" data-sharer="facebook" data-url="https://www.inside.com.tw/article/36592-how-will-arm-disrupt-the-ai-chip-battle-between-qualcomm-and-mediatek"><i class="fab fa-facebook-f"></i></a> <a class="post_toolbox_item twitter-share sharer" data-sharer="twitter" 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data-url="https://www.inside.com.tw/article/36592-how-will-arm-disrupt-the-ai-chip-battle-between-qualcomm-and-mediatek"><i class="fab fa-facebook-f"></i></a> <a class="post_toolbox_item twitter-share sharer" data-sharer="twitter" data-url="https://www.inside.com.tw/article/36592-how-will-arm-disrupt-the-ai-chip-battle-between-qualcomm-and-mediatek"><i class="fab fa-x-twitter"></i></a> <a class="post_toolbox_item line-share sharer" data-sharer="line" data-url="https://www.inside.com.tw/article/36592-how-will-arm-disrupt-the-ai-chip-battle-between-qualcomm-and-mediatek"><i class="fab fa-line"></i></a> </div> </div> <div id="article_content" data-article-id="36592" class="js-article-continue article-continue post_content_wrapper post-content-section "> <section class="js-article-content-body"> <p class="p1 ck-section">站在 AI 運算爆發的十字路口，高通與聯發科正上演一場精彩的產業大戲。這兩大晶片龍頭不約而同選在 2024 年第四季推出各自的年度壓軸之作，高通端出 Snapdragon 8 Elite，聯發科則搶先亮出天璣 9400。</p><p class="p1 ck-section">表面上，這是一場規格數字的較量，實則暗藏產業版圖重組的序曲。更弔詭的是，就在這場 AI 晶片戰火方熾之際，智慧財產授權商 Arm 突然對高通祭出法律威脅，讓這齣戲碼更添戲劇性。</p><div class="ad-content" style="min-height:294px"><div class="tmgad tmgad-type-flux tmgad-new"> <script type="application/json">{"type":"flux","slot":"\/21870649235\/in_a_p2","size":[[640,360],[640,480],[300,250],[1,1]],"mapping":[[[1210,0],[[640,360],[640,480],[1,1]]],[[0,0],[[300,250],[1,1]]]],"targeting":{"advertising":["0"],"cabinet":["739806"],"page_key":["article"],"page_name":["article"],"author_key":["ericlin"],"author_name":["\u6797\u5b97\u8f1d"],"category_key":["semiconductor","ai"],"category_name":["\u534a\u5c0e\u9ad4","\u4eba\u5de5\u667a\u6167"],"tag_key":["1384","2099","3389"],"tag_name":["\u9ad8\u901a","ARM","\u806f\u767c\u79d1"]},"name":"in_a_p2"}</script> </div> </div><p class="p1 ck-section">AI 運算時代的來臨，不僅徹底改變了手機處理器的設計思維，更對晶片產業的競爭規則帶來根本性的衝擊。在這場新格局之爭中，各大廠商的策略運籌，將決定未來整個行動運算產業的發展方向。</p><h3 class="p2 ck-section"><strong>聯發科搶先出招的如意算盤</strong></h3><p class="p3 ck-section">在這場晶片大戰中，聯發科一反常態，首次搶在高通之前發表年度旗艦處理器。天璣 9400 採用台積電最先進的 3 奈米製程，不僅在 CPU 架構上導入最新的 Arm Cortex-X925。</p><p class="p3 ck-section">市場測試顯示，搭載 Mali-G925 Immortalis MP12 GPU 的天璣 9400，在 3DMark Steel Nomad Light 等圖形測試項目上，與 Snapdragon 8 Elite 的 Adreno 830 互有勝負。但聯發科祭出更具競爭力的價格策略，天璣 9400 的報價僅約 155 美元，比高通的 180 美元低了將近 15%。</p><p class="p1 ck-section">聯發科在 AI 運算能力上也同樣搶眼。天璣 9400 搭載全新的 MediaTek NPU 890，支援多模態運算和 MoE 大型語言模型，不僅具備 LoRA 訓練能力，更可執行 Google 的 Gemini Nano 等先進 AI 模型。</p><div class="ad-content" style="min-height:294px"><div class="tmgad tmgad-type-general tmgad-new"> <script type="application/json">{"type":"general","slot":"\/21870649235\/in_a_p6_special","size":[[640,360],[640,480],[300,250],[320,480],[1,1]],"mapping":[[[1210,0],[[640,360],[640,480],[1,1]]],[[0,0],[[300,250],[320,480],[1,1]]]],"targeting":{"advertising":["0"],"cabinet":["739806"],"page_key":["article"],"page_name":["article"],"author_key":["ericlin"],"author_name":["\u6797\u5b97\u8f1d"],"category_key":["semiconductor","ai"],"category_name":["\u534a\u5c0e\u9ad4","\u4eba\u5de5\u667a\u6167"],"tag_key":["1384","2099","3389"],"tag_name":["\u9ad8\u901a","ARM","\u806f\u767c\u79d1"]},"name":"in_a_p6_special"}</script> </div> </div><p class="p1 ck-section">在功耗效率上，較前代提升 45%，這數字恰好與高通宣稱的效能提升幅度不分軒輊。市場分析師指出，聯發科這次的產品定位相當清晰，就是要在 AI 時代搶佔先機，並藉由更優異的性價比，撼動高通在高階市場的主導地位。</p><p class="p1 ck-section">特別值得關注的是，聯發科這次還瞄準了 AI PC 市場。據傳該公司已與英偉達展開合作，計畫開發採用 Arm 架構的 PC 處理器，預計採用台積電 3 奈米製程與 CoWoS 封裝技術，目標直指高通的 Snapdragon X 系列。此舉顯示聯發科不再滿足於智慧型手機市場，而是要在 AI 驅動的新一波運算革命中，搶佔更大的市場版圖。</p><h3 class="p2 ck-section"><strong>你動不了我的大客戶！高通的品牌防線</strong></h3><p class="p1 ck-section">然而，聯發科的野心卻遭遇意料之外的頓挫。就在市場傳出聯發科可能打入三星 Galaxy S25 系列之際，三星總裁暨行動通訊事業部負責人盧泰文親自現身高通的發表會，明確宣示將在下一代旗艦機採用 Snapdragon 8 Elite。</p><p class="p1 ck-section">這一手直接澆熄了外界對聯發科切入三星高階產品線的期待。除了三星，小米、榮耀等品牌也相繼表態支持高通新品，顯示高通在高階市場布建多年的品牌信任度，並非聯發科單靠效能與價格就能輕易撼動。</p><div class="ad-content" style="min-height:294px"><div class="tmgad tmgad-type-flux tmgad-new"> <script type="application/json">{"type":"flux","slot":"\/21870649235\/in_a_p10","size":[[640,360],[640,480],[300,250],[1,1]],"mapping":[[[1210,0],[[640,360],[640,480],[1,1]]],[[0,0],[[300,250],[1,1]]]],"targeting":{"advertising":["0"],"cabinet":["739806"],"page_key":["article"],"page_name":["article"],"author_key":["ericlin"],"author_name":["\u6797\u5b97\u8f1d"],"category_key":["semiconductor","ai"],"category_name":["\u534a\u5c0e\u9ad4","\u4eba\u5de5\u667a\u6167"],"tag_key":["1384","2099","3389"],"tag_name":["\u9ad8\u901a","ARM","\u806f\u767c\u79d1"]},"name":"in_a_p10"}</script> </div> </div><p class="p1 ck-section">市場分析師指出，品牌廠商在選擇晶片供應商時，考量的層面遠比效能數字更為複雜。高通憑藉其在無線通訊技術上的深厚累積，以及完整的產品生態系統，在高階市場建立了難以撼動的優勢。</p><p class="p1 ck-section">根據統計，2023 年第二季全球手機晶片市場，聯發科雖以 32% 的佔有率領先，但高通緊追在後，佔比 31%。更關鍵的是，在高階市場的營收與獲利上，高通仍遙遙領先。</p><p class="p1 ck-section">高通的優勢不僅體現在手機市場。在 AI PC 領域，高通的 Snapdragon X Elite 已獲得微軟等大廠的支持，其第二代 Oryon CPU 在效能表現上甚至超越了英特爾與 AMD 的產品。</p><p class="p1 ck-section">市場預期，隨著 Windows on Arm 生態系統的成熟，高通在 PC 市場的影響力將進一步擴大。這也說明了為何品牌廠商在選擇合作夥伴時，往往更重視長期的技術支援與產品穩定性。</p><h3 class="p1 ck-section"><strong>授權費不給？Arm 對高通祭出斷頭台</strong></h3><p class="p1 ck-section">正當市場聚焦於高通與聯發科的產品之爭時，Arm 突然對高通發出震撼彈。因不滿高通在收購 Nuvia 後未重新談判授權條款，Arm 發出 60 天取消授權通知，要求高通停止銷售包括 Snapdragon 8 Elite 在內的諸多產品。</p><p class="p1 ck-section">這場專利戰的導火線，源於高通在 2021 年斥資 14 億美元收購 Nuvia 後，堅持其現有的 Arm 架構授權已涵蓋 Nuvia 的技術開發。</p><p class="p1 ck-section">對此，高通強硬回應，指責 Arm 此舉是「反競爭行為」，並暗示這是 Arm 企圖藉機大幅提高授權費用的伎倆。高通強調，目前的架構授權協議已涵蓋廣泛權利，Arm 的終止通知毫無依據，更像是在即將到來的法庭審判前的施壓手段。</p><p class="p1 ck-section">事實上，這場爭議反映了 Arm 在 AI 時代重新定位其商業模式的企圖。值得注意的是，Arm 最新的 Armv9 架構授權費用已較前代翻倍，這可能暗示 Arm 正試圖在 AI 運算浪潮中擴大其利益。</p><p class="p1 ck-section">根據市場消息，Arm 目前每顆晶片收取約 0.5 至 1 美元的權利金，若以高通每年出貨量計算，金額相當可觀。但在 AI PC 市場，由於處理器單價更高，Arm 可能希望提高授權費率。然而，這種做法引發了高通的強烈反彈，也讓其他晶片製造商開始警惕。特別是在 Arm 剛完成上市，市值突破千億美元的背景下，其商業策略的轉變更引人注目。</p><p class="p1 ck-section">筆者認為，高通堅持的點是，他收購的是 Nuvia 的設計，在重新調整之後整合進自己的產品線中，因此沒有再付一次版權費的道理，而 Arm 堅持原本 Nuvia 出售給高通之後屬於 Nuvia 的智慧財產仍須額外付費，其實無視了「收購行為」本身對兩家企業產品線整合的現實狀況，Arm 的作法可能會使未來向 Arm 授權的企業在面對收購同樣向 Arm 進行授權的第三方晶片業者時，必須考量額外的成本支出，為此，甚至迫使客戶直接放棄 Arm 架構，Arm 發起法律訴訟阻擋此類產品整併恐有殺雞取卵之嫌。</p><h3 class="p2 ck-section"><strong>表面上是晶片戰爭，背後 IP 勢力運作暗潮洶湧</strong></h3><p class="p1 ck-section">這場三方混戰，表面上是一場商業競爭，實則暗藏產業秩序重組的危機。若 Arm 真的中止高通的授權，不僅會重創高通的產品線，更可能引發連鎖效應。市場分析指出，此舉恐推動更多廠商轉向開源的 RISC-V 架構。</p><p class="p1 ck-section">值得注意的是，RISC-V 核心的出貨量已超過 130 億個，預計到 2030 年將佔據全球市場近四分之一的份額。在 AI 運算崛起的當下，RISC-V 的高度客製化優勢可能成為產業新選項。</p><p class="p1 ck-section">特別令人玩味的是，聯發科反而可能成為這場風暴的最大受益者。市場預期，聯發科將加強與 Arm 的合作，特別是在 Windows on ARM 領域。分析師指出，品牌廠商在專利爭議的陰影下，可能更傾向選擇如聯發科這樣的「無爭議供應商」。</p><p class="p1 ck-section">然而，這種短期利益恐難掩產業隱憂。一旦 Arm 的商業模式受到挑戰，不僅可能影響整個行動運算產業的創新步調，更可能加速產業向開源架構遷移。</p><p class="p1 ck-section">更深層的隱憂在於，這場風暴可能重塑整個晶片產業的創新模式。傳統上，晶片業仰賴授權、專利等智慧財產權體系運作，但 RISC-V 等開源架構的崛起，正在挑戰這種模式。</p><p class="p1 ck-section">責任編輯：Chris<br>核稿編輯：Sisley</p><p class="ck-section" style="margin-left:auto;text-align:justify;"><strong>快加入 </strong><a href="https://news.google.com/publications/CAAqBwgKMJWgjgswlI2hAw?ceid=TW:zh-Hant&oc=3" target="_blank" rel="noopener noreferrer"><strong>INSIDE Google News</strong></a><strong> 按下追蹤，給你最新、最 IN 的科技新聞！</strong></p><ul><li class="post_title"><a href="https://www.inside.com.tw/article/36559-arm-cancel-qualcomm-chip-design"><strong>Arm 與高通授權之爭白熱化！取消架構授權協議，撼動智慧型手機市場</strong></a></li><li class="post_title"><a href="https://www.inside.com.tw/article/36544-qualcomm-8-elite"><strong>高通推全新手機晶片 Snapdragon 8 Elite！傳三星 Galaxy S25 系列將獨家搭載</strong></a></li><li class="post_title"><a 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