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global</a></li></ul></nav></div></div></div></header><div class="header-print" style="display:none"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTQiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAxNTQgMzIiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" width="154" height="32" data-src="https://www.electrive.net/wp-content/themes/electrive/modules/header/assets/electrive-black.jpg" alt="Logo"></div><main class="post-389669 post type-post status-publish format-standard has-post-thumbnail hentry category-energie-infrastruktur tag-christoph-strecker tag-interview tag-ionity tag-podcast"><article class="site-layout-container"><div class="posts__single has-layout-reset is-format-podcast"><div class="posts__single__title module-heading"><div class="topline"><div class="posts__meta"><span class="post-format has-icon is-format-podcast meta-term">Podcast</span><span class="category meta-term"><a href="https://www.electrive.net/category/energie-infrastruktur/" title="Infrastruktur">Infrastruktur</a></span></div></div><h1 class="heading">Welche Ambitionen hat IONITY im deutschen Lademarkt?</h1></div><div class="posts__single__meta"><div class="embed"><iframe data-lazyloaded="1" src="about:blank" style="width:100%;min-width:275px;min-height:525px;max-width:475px;max-height:800px;border:0;overflow:hidden" data-src="https://www.podcaster.de/webplayer/?id=show~l6lki0~emobility-insights~pod-615eac337590e19812108870bd&v=1732182351"></iframe></div><div class="teasertext"><p><strong>Es gibt zu wenig Ladeinfrastruktur, sagen Vertreter der Automobilwirtschaft. Es gibt zu wenig Elektroautos, halten die Vertreter der Energiewirtschaft dagegen. In unserem Podcast schauen wir nun mit einem Player auf dieses Spannungsfeld, der genau an der Schnittstelle beider Welten entstanden ist: Wir sprechen mit Christoph Strecker, Country Manager DACH bei IONITY, über den Wettkampf um Standorte an den Autobahnen und seine Vision für den deutschen Lademarkt.</strong></p></div><div class="sidebar"><div class="author">Von Peter Schwierz</div><div class="date">21.11.2024 - 20:55 Uhr<br></div><div class="focus-tags"><ul class="tags"><li class="tag"><a href="https://www.electrive.net/tag/ionity/" title="IONITY">IONITY</a></li><li class="tag"><a href="https://www.electrive.net/tag/podcast/" title="Podcast">Podcast</a></li><li class="tag"><a href="https://www.electrive.net/tag/christoph-strecker/" title="Christoph Strecker">Christoph Strecker</a></li></ul></div><div class="c-interactions"><ul class="options"><li class="share"> <a href="#" class="button interactions-sharing" title="Teilen"></a><ul class="sub-options"><li><a href="https://twitter.com/share?url=https%3A%2F%2Fwww.electrive.net%2F2024%2F11%2F21%2Fwelche-ambitionen-hat-ionity-im-deutschen-lademarkt%2F&text=Welche+Ambitionen+hat+IONITY+im+deutschen+Lademarkt%3F&via=electrive" title="Teilen auf X">X</a></li><li><a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fwww.electrive.net%2F2024%2F11%2F21%2Fwelche-ambitionen-hat-ionity-im-deutschen-lademarkt%2F&title=Welche+Ambitionen+hat+IONITY+im+deutschen+Lademarkt%3F" title="Teilen auf LinkedIn">LinkedIn</a></li><li><a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.electrive.net%2F2024%2F11%2F21%2Fwelche-ambitionen-hat-ionity-im-deutschen-lademarkt%2F" title="Teilen auf Facebook">Facebook</a></li></ul></li><li class="print"><a href="#" onclick="window.print()" class="button" title="Drucken"></a></li><li class="comments"><a href="#post-comments" class="button has-comments" title="Kommentare"><span class="comment-num">7</span></a></li></ul></div></div></div><div class="posts__single__content"><div class="content"><p class="wp-block-paragraph ">++ Diesen Pod finden Sie auch bei <a href="https://open.spotify.com/episode/4a3XIIRVZraKazLQcqdqTa?si=545b9b6f26724678">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/id1717059334?i=1000677750032">Apple</a>, <a href="https://music.amazon.de/podcasts/88a7e3aa-5936-42cb-bfc0-416ae4855eb8/episodes/f8dc4a37-c821-4dbc-8fe8-61ade9cd872f/emobility-insights---der-podcast-von-electrive-welche-ambitionen-hat-ionity-im-deutschen-lademarkt">Amazon Music</a> und <a href="https://www.youtube.com/watch?v=VD8Df9u0SZw&list=PLp2vYauUsPstPgi4JG7r9g0OzMWjrjk90&index=1">YouTube</a>. ++</p><h2 class="wp-block-heading">Effizienz durch klare Fokussierung</h2><p class="wp-block-paragraph ">IONITY hat sich als Effizienz-Champion im aktuellen <a href="https://www.elvah.de/">Lademarkt-Report von Elvah</a> etabliert. Das bedeutet: IONITY betreibt zwar nur 3 % aller DC-Ladepunkte in Deutschland, wickelt aber 9 % aller DC-Ladevorgänge ab. Diese Effizienz beruht auf einem klaren Fokus: Hochfrequentierte Standorte entlang von Autobahnen, ausgestattet mit leistungsstarker Infrastruktur und Ladeleistungen bis zu 350 kW, bilden das Herzstück der Strategie, berichtet Christoph Strecker.</p><p class="wp-block-paragraph ">Ein entscheidender Vorteil liegt in der zielgerichteten Ausrichtung auf die Langstrecke. „Ionity versteht sich mehr als nur als Grundversorger der Autoindustrie“, sagt Strecker im Gespräch mit electrive-Chefredakteur Peter Schwierz. Vielmehr gehe man als Anbieter einer „umfassenden paneuropäischen Ladelösung“ ins Rennen und habe von Beginn an auf Ladesäulen mit 350 kW Leistung gesetzt. Fahrzeuge mit 800-Volt-Systemen – insbesondere im Premiumsegment – bevorzugen IONITY-Standorte, da diese die benötigte Ladeleistung ohne Teilung bereitstellen können. Gleichzeitig führt die bewusste Begrenzung der Ladepunkte pro Standort zu einer hohen Auslastung. Das sorge nicht nur für Effizienz, sondern auch für ein stabiles Geschäftsmodell.</p><h2 class="wp-block-heading">Herausforderungen und Verbesserungsstrategien</h2><p class="wp-block-paragraph ">Trotz der Erfolge gibt es Herausforderungen: Die Verlässlichkeit des deutschen Ladenetzwerks liegt bei 89 Prozent. Das bedeutet aber, dass noch immer etwa jeder zehnte Ladevorgang scheitert – ein Wert, der weiter optimiert werden muss. Die Ursachen dafür sind vielfältig: von technischen Schwierigkeiten bei der Kommunikation zwischen Fahrzeug und Ladesäule bis hin zu Problemen bei der Bedienung durch den Kunden.</p><p class="wp-block-paragraph ">IONITY begegnet diesen Herausforderungen (ohne die genaue Verfügbarkeit seines Netzwerks zu nennen) mit einem systematischen Ansatz. Die Community selbst liefert Rückmeldung. Ergänzend beobachten Mitarbeiter vor Ort das Nutzerverhalten, um technische und praktische Stolpersteine zu identifizieren. So wurden beispielsweise Probleme mit der Plug-and-Charge-Funktion erkannt, die bei vielen Fahrzeugen standardmäßig aktiviert, jedoch nicht immer korrekt konfiguriert ist. Dies führte in Einzelfällen dazu, dass Kunden die gleiche Fehlermeldung reproduzierten, ohne den eigentlichen Auslöser zu erkennen.</p><h2 class="wp-block-heading">Kundenzentrierung im Fokus</h2><p class="wp-block-paragraph ">IONITY setzt auf eine starke Serviceorientierung, um die Kundenerfahrung zu verbessern. Eine rund um die Uhr verfügbare Hotline in acht Sprachen bietet Unterstützung bei Problemen – beispielsweise durch das Fernauslösen von Ladesäulen. Ziel ist es, Kunden in schwierigen Situationen, etwa bei niedrigem Ladestand, nicht im Stich zu lassen.</p><div class="ad-space" ><div class="ad-space-block"><div id='div-gpt-ad-1694426437994-0' style='min-width: 300px; min-height: 90px;'> <script src="data:text/javascript;base64,Z29vZ2xldGFnLmNtZC5wdXNoKGZ1bmN0aW9uKCl7Z29vZ2xldGFnLmRpc3BsYXkoJ2Rpdi1ncHQtYWQtMTY5NDQyNjQzNzk5NC0wJyl9KQ==" defer></script> </div></div></div><p class="wp-block-paragraph ">Auch die kontinuierliche Verbesserung der Ladeparks steht im Vordergrund. Wo möglich, werden Standorte ausgebaut, um Kapazitätsengpässe zu vermeiden – insbesondere an Hauptreisetagen, an denen die Nachfrage steigt. Gleichzeitig wird darauf geachtet, nicht überdimensionierte Standorte zu schaffen, da die Ladeinfrastruktur mit hohen Investitionskosten verbunden ist.</p><p class="wp-block-paragraph ">Hier setzt auch unser zweiter Podcast-Gast Robin Engelhardt an. Der Reporter testet für electrive regelmäßig neue E-Autos und ist dadurch auch häufig an Ladeparks aller Anbieter unterwegs. Er bescheinigt IONITY ein beachtliches Netzwerk in ganz Europa, macht aber auch Verbesserungspotentiale aus. „IONITY hat eigentlich nur eine Schwäche – und das ist die Inkonsistenz im Angebot“, sagt Engelhardt. Insbesondere ältere Standorte mit ebenso alten Ladesäulen in schmuddeligen Autohof-Ecken kritisiert der E-Auto-Profi.</p><h2 class="wp-block-heading">Auslastung und Ladeverhalten</h2><p class="wp-block-paragraph ">Doch zurück zur hohen Effizienz von IONITY. Diese spiegelt sich auch in der Nutzung der Standorte wider. Obwohl Ladeparks anderer Anbieter oft nur eine Auslastung von 25 bis 30 % erreichen, liegt IONITY über diesem Durchschnitt – genaue Zahlen will Christoph Strecker jedoch nicht verraten. Interessant ist, dass sich das Ladeverhalten von Kunden je nach Wochentag unterscheidet: Während bei anderen Anbietern Freitag und Samstag Spitzenwerte erreichen, ist bei IONITY der Sonntag der stärkste Tag. Dies liegt vermutlich an der Lage der Standorte entlang von Autobahnen, die verstärkt von Reisenden genutzt werden.</p><h2 class="wp-block-heading">Innovation und Zukunft</h2><p class="wp-block-paragraph ">IONITY treibt nicht nur die Effizienz und Zuverlässigkeit voran, sondern setzt auch auf Innovation. Von der Integration neuer Authentifizierungsmethoden wie Plug&Charge bis hin zur Nutzung von Echtzeitdaten zur Optimierung der Ladeparks zeigt sich das Unternehmen zukunftsorientiert.Gleichzeitig arbeitet IONITY eng mit Fahrzeugherstellern zusammen, um die Interoperabilität zwischen Fahrzeugen und Ladesäulen weiter zu verbessern.</p><p class="wp-block-paragraph ">Ein weiterer Schwerpunkt liegt auf der Nachhaltigkeit. IONITY setzt auf 100 % Grünstrom und kombiniert dies mit einem attraktiven Endkundenangebot, das durch eine intuitive App und ein transparentes Preismodell ergänzt wird.</p><h2 class="wp-block-heading">Ausblick</h2><p class="wp-block-paragraph ">IONITY hat sich als einer der Vorreiter im HPC-Lademarkt etabliert. Ob die <a href="https://www.electrive.net/2021/11/24/ionity-erhaelt-investment-ueber-700-millionen-euro/">700 Millionen Euro von BlackRock</a> schon ausgegeben sind, wie sich der CPO von anderen Playern im Markt abheben will und wie die Wachstumsstrategie der nächsten Monate und Jahre aussieht, erfahren Sie im Podcast. Auch der <a href="https://www.electrive.net/2024/09/13/ionity-coo-marcus-groll-nimmt-seinen-hut/">Wechsel an der Spitze</a> des Unternehmens aus München wird thematisiert. Hören Sie rein!</p><p class="wp-block-paragraph ">++ Diesen Pod finden Sie auch bei <a href="https://open.spotify.com/episode/4a3XIIRVZraKazLQcqdqTa?si=545b9b6f26724678">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/id1717059334?i=1000677750032">Apple</a>, <a href="https://music.amazon.de/podcasts/88a7e3aa-5936-42cb-bfc0-416ae4855eb8/episodes/f8dc4a37-c821-4dbc-8fe8-61ade9cd872f/emobility-insights---der-podcast-von-electrive-welche-ambitionen-hat-ionity-im-deutschen-lademarkt">Amazon Music</a> und <a href="https://www.youtube.com/watch?v=VD8Df9u0SZw&list=PLp2vYauUsPstPgi4JG7r9g0OzMWjrjk90&index=1">YouTube</a>. ++</p></div><div class="sidebar"><div class="sidebar-inner"><div id='div-gpt-ad-1694426518613-0' style='min-width: 300px; min-height: 250px;'> <script src="data:text/javascript;base64,Z29vZ2xldGFnLmNtZC5wdXNoKGZ1bmN0aW9uKCl7Z29vZ2xldGFnLmRpc3BsYXkoJ2Rpdi1ncHQtYWQtMTY5NDQyNjUxODYxMy0wJyl9KQ==" defer></script> </div></div></div></div><div class="adbar has-layout-reset"><div id='div-gpt-ad-1694426476148-0' style='min-width: 300px; min-height: 90px;'> <script src="data:text/javascript;base64,Z29vZ2xldGFnLmNtZC5wdXNoKGZ1bmN0aW9uKCl7Z29vZ2xldGFnLmRpc3BsYXkoJ2Rpdi1ncHQtYWQtMTY5NDQyNjQ3NjE0OC0wJyl9KQ==" defer></script> </div></div><div class="posts__single__tags"><h3 class="title">Schlagwörter</h3><ul class="tags"><li class="tag"><a href="https://www.electrive.net/tag/ionity/">IONITY</a></li><li class="tag"><a href="https://www.electrive.net/tag/podcast/">Podcast</a></li><li class="tag"><a href="https://www.electrive.net/tag/christoph-strecker/">Christoph Strecker</a></li><li class="tag"><a href="https://www.electrive.net/tag/interview/">Interview</a></li></ul></div><div class="posts__single__comments"><div class="posts__comments" id="post-comments"><h2 class="title">7 Kommentare</h2><div class="subline">zu „Welche Ambitionen hat IONITY im deutschen Lademarkt?“</div><div class="comments-list"><div class="comment-item" id="comment-390825"><div class="author">H. Müller</div><div class="date">22.11.2024 um 08:11</div><div class="content">Wenig Ladepunkte aufbauen und sich dann selbst für die hohe Auslastung (oder wie Ionity es nennt: Effizienz) zu feiern, ist wirklich traurig...</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390825#comment' data-commentid="390825" data-postid="389669" data-belowelement="comment-390825" data-respondelement="comment" data-replyto="Antworten auf H. Müller" aria-label='Antworten auf H. Müller'>Antworten</a></div><div class="comment-item-child" id="comment-390832"><div class="author">Horst M.</div><div class="date">22.11.2024 um 09:15</div><div class="content">Am Ende muss das Geschäftsmodell sich tragen, der Ansatz klingt deshalb meiner Meinung nach erstmal konsistent...</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390832#comment' data-commentid="390832" data-postid="389669" data-belowelement="comment-390832" data-respondelement="comment" data-replyto="Antworten auf Horst M." aria-label='Antworten auf Horst M.'>Antworten</a></div></div></div><div class="comment-item" id="comment-390865"><div class="author">B.Kiefer</div><div class="date">22.11.2024 um 16:54</div><div class="content">Das Thema Überdachung scheint niemand zu stören. Mich schon. Deshalb freue ich mich, wenn neue Ladeparks zumindest teilweise ein Dach bekommen und gerne so gebaut sind, das man „durchfahren“ kann. Rangieren mit Heckträger und Anhängern kann nicht jeder.</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390865#comment' data-commentid="390865" data-postid="389669" data-belowelement="comment-390865" data-respondelement="comment" data-replyto="Antworten auf B.Kiefer" aria-label='Antworten auf B.Kiefer'>Antworten</a></div></div><div class="comment-item" id="comment-390870"><div class="author">Steffen Geiger</div><div class="date">22.11.2024 um 22:55</div><div class="content">Ich lese immer überall nur "zu wenig Ladeinfrastruktur". Nein, es ist nicht zu wenig, die Preispolitik ist die Falsche. Natürlich kostet Infrastruktur Geld und ich habe auch nichts gegen attraktive Kundenbindungsprogramme, aber was teilweise die Anbieter für Preise anbieten ist realitätsfern. Strom ist Strom, da gibt es nicht bessere und schlechtere Qualität.Vom E autofahren überzeugt man am besten durch den Geldbeutel. Solange aber das öffentliche Laden teurer oder gleich teuer mit Tanken ist, kann das nicht klappen.</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390870#comment' data-commentid="390870" data-postid="389669" data-belowelement="comment-390870" data-respondelement="comment" data-replyto="Antworten auf Steffen Geiger" aria-label='Antworten auf Steffen Geiger'>Antworten</a></div></div><div class="comment-item" id="comment-390889"><div class="author">Thomas Kretzschmar</div><div class="date">23.11.2024 um 15:00</div><div class="content">In der Diskussion habe ich die Unterscheidung zwischen PKW-Laden und LKW-Laden vermisst. Die spezifischen Anforderungen beim LKW-Laden, im Vergleich zum HPC-Laden von PKWs an der Autobahn, sehe ich in erster Linie beim erforderlichen Platzbedarf. Abgesehen davon, dass eine nicht funktionierende Ladesäule für den LKW Fahrer deutlich gravierendere Probleme mit sich bringen kann.</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390889#comment' data-commentid="390889" data-postid="389669" data-belowelement="comment-390889" data-respondelement="comment" data-replyto="Antworten auf Thomas Kretzschmar" aria-label='Antworten auf Thomas Kretzschmar'>Antworten</a></div></div><div class="comment-item" id="comment-390894"><div class="author">Gerald</div><div class="date">23.11.2024 um 20:38</div><div class="content">Der größte Minuspunkt ist die fehlende Ladekarte. Wenn man sich drauf verlassen muss dass das Handynetz funktioniert bzw. im Ausland das Roaming ist das nervig. Da nehme ich lieber einen anderen Anbieter.</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390894#comment' data-commentid="390894" data-postid="389669" data-belowelement="comment-390894" data-respondelement="comment" data-replyto="Antworten auf Gerald" aria-label='Antworten auf Gerald'>Antworten</a></div></div><div class="comment-item" id="comment-390904"><div class="author">Mike</div><div class="date">24.11.2024 um 22:05</div><div class="content">Wie üblich bei größeren Unternehmen, verkauft sich Ionity wesentlich besser als es ist. 7000km im Juli A,D,S,N....Pro Ionity Standort gingen 1 bis 3 Ladesäulen nicht....die bieten auch keine eigene Ladekarten...usw....Tesla kanns besser auch ohne Ladekarte das gilt auch für nicht Tesla Fahrer,zu denen ich mich zähle...</div><div class="options"><a rel='nofollow' class='comment-reply-link' href='https://www.electrive.net/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/?replytocom=390904#comment' data-commentid="390904" data-postid="389669" data-belowelement="comment-390904" data-respondelement="comment" data-replyto="Antworten auf Mike" aria-label='Antworten auf Mike'>Antworten</a></div></div></div><div id="respond" class="comment-respond"><h3 id="reply-title" class="comment-reply-title">Schreiben Sie einen Kommentar <small><a rel="nofollow" id="cancel-comment-reply-link" href="/2024/11/21/welche-ambitionen-hat-ionity-im-deutschen-lademarkt/#respond" style="display:none;">Antworten abbrechen</a></small></h3><form action="https://www.electrive.net/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Ihre E-Mail-Adresse wird nicht veröffentlicht.</span> <span class="required-field-message">Erforderliche Felder sind mit <span class="required">*</span> markiert</span></p><p class="textarea"><textarea id="comment" name="comment" maxlength="65525" required="required" placeholder="Kommentar"></textarea></p><p class="left"><label for="author">Name *</label><input placeholder="Name" id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required="required"></p><p class="right"><label for="email">E-Mail *</label><input placeholder="E-Mail" id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required="required"></p><p class="left"><label for="wp-comment-cookies-consent" class="checkbox-container">Ich stimme den <a href="/datenschutz" target="_blank">Datenschutzbestimmungen</a> zu<input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes"><span class="checkmark"></span></label></p><p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Kommentar abschicken" /> <input type='hidden' name='comment_post_ID' value='389669' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /></p></form></div><div class="form-status-messages" data-processing="Verarbeitung ..." data-error-1="Bitte überprüfen Sie Ihre Eingaben." data-error-2="Bitte warten Sie etwas, bevor Sie Ihren nächsten Kommentar abgeben." data-success="Danke! 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