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What Is Multichannel Selling? [Key Benefits + Tips to Start] (2024) - Shopify
<!DOCTYPE html><html lang="en"><head><title>What Is Multichannel Selling? [Key Benefits + Tips to Start] (2024) - Shopify</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Multichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="What Is Multichannel Selling? 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group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/multichannel-selling"/><meta itemProp="dateModified" content="2023-10-10T16:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Multichannel Selling? [Key Benefits + Tips to Start] (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Multichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Oct 10, 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" 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[&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Multichannel selling underpins modern commerce. Customers today expect to interact with businesses across platforms, from browsing an ecommerce website to learning about products through social media videos.</p> <p>Sellers need to use all avenues to reach shoppers where they are. <a href="/enterprise/what-is-multi-channel-retailing">Multichannel selling</a> can help expand your customer base and reduce the risks of running a business through a single point of contact.</p> <p>In this post, find out what multichannel selling is, and how you can begin to implement a multichannel approach for your business.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is multichannel selling?</h2> <p>Multichannel selling means using more than one sales channel to offer goods and services to customers.</p> <p>A <a href="/enterprise/multi-channel-software-listing-selling-management">multichannel selling strategy</a> may involve making sales in different physical retail spaces, including brick-and-mortar stores and multivendor spaces like farmers markets or craft fairs. It can also involve selling through digital channels, including <a href="/website/builder">online stores</a> and online marketplaces like Etsy, eBay, or Amazon.</p> <h3>Multichannel vs. omnichannel: What’s the difference?</h3> <p>Omnichannel is a type of multichannel sales strategy. An omnichannel experience allows customers to interact with a business across sales channels without needing to restart their shopping journey.</p> <p>One example of <a href="/enterprise/10-examples-of-outstanding-omnichannel-brands">omnichannel marketing</a> is giving customers the ability to order online then pickup items in-store. Another is to let customers add items or coupon codes to their basket via a social media post, then preserve their basket when they visit the online store.</p> <p>To find out more, read this <a href="/plus/guides/omnichannel-guide">guide to omnichannel commerce</a>.</p> <p><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/sd3UNAHNS_Q?si=LYcng91sJvePzOhZ" class="absolute inset-0 w-full h-full"></div></div></p> <h2 id="2">What sales channels are involved in multichannel selling?</h2> <p>As you investigate a multichannel selling strategy, it can help to focus on the following physical and online spaces that businesses use to reach target audiences:</p> <h3>Physical spaces</h3> <h4>Markets and pop-up stores</h4> <p>Even if your business has no permanent retail location, you can leverage physical sales channels such as pop-up stores, local markets, craft fairs, street festivals, and trade events.</p> <p>Sell directly to customers in these locations by using a <a href="/retail/pos-features">point-of-sale (POS) system</a> that synchronizes physical orders with your online sales so you don’t lose track of inventory.</p> <p>Many POS systems work on mobile devices or come with wireless hardware that’s easy to use in temporary locations.</p> <p>💡 <strong>Shopify POS includes mobile hardware</strong> for selling on the floor. You can also use Shopify POS to <a href="/pos/hardware">accept contactless payments on iPhone.</a></p> <h4>Owned retail spaces</h4> <p>Some brands have their own brick-and-mortar stores, in which they sell directly to their customers. The maker or manufacturer is also the retailer, in a form of vertical integration.</p> <h4>Multi-brand retail stores</h4> <p>When you sell your products in a multi-brand brick-and-mortar store (like a department store or boutique), you sell directly to that store, or perhaps to a third-party distributor who does business with a franchise.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Start selling in-person with Shopify POS</p> <p>Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmers markets, pop-up events and meetups, craft fairs, and anywhere in between.</p> <a class="marketing-button marketing-button--small" href="/pos?itcat=coreblog&itterm=shopify-pos-cta" target="_blank">Discover Shopify POS</a> </div> <h3>Online spaces</h3> <p>Many of today’s retail spaces exist primarily online. Some involve face-to-face interaction when a product is picked up; others deliver products to customers. In all cases, the purchase takes place online.</p> <h4>Your own website</h4> <p>The most fundamental digital sales platform is an <a href="/blog/ecommerce-website-development">ecommerce platform</a> where customers can purchase directly from you. Many <a href="/blog/small-business-marketing">small business marketing</a> strategies are centered on driving customers to their online store and making direct sales.</p> <h4>Online marketplaces</h4> <p>This category includes warehousing specialists like <a href="/blog/sell-on-amazon">Amazon</a>, who will list, warehouse, and ship your products to consumers in return for a share of the profit. It also includes seller platforms like eBay and Etsy, which directly link buyers and sellers.</p> <p>When selling on marketplace platforms, merchants need to handle <a href="/blog/order-fulfillment">order fulfillment</a>, including shipping and inventory storage. Marketplaces may offer fulfillment services or support (e.g., handling disputes).</p> <p>Many <a href="/blog/online-selling-sites">selling sites</a> have terms and conditions that include prohibitions on selling certain items. When selling on a marketplace, merchants may also be limited in terms of adding branding to listings or collecting customer data.</p> <h4>Comparison portals</h4> <p>Some customers start their online shopping journey on a comparison portal like <a href="/enterprise/the-master-guide-to-google-shopping">Google Shopping</a>. These platforms collate product listings from multiple retailers and allow customers to click through to a seller’s site to make a purchase.</p> <p>Many comparison portals also show product information and customer reviews. <a href="/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales">Price comparison sites</a> like Honey and Rakuten source prices and deals for products around the web and notify customers when they could be saving money.</p> <h4>Mobile marketplaces</h4> <p>Mobile purchases now account for more than <a href="https://www.businessinsider.com/mobile-commerce-shopping-trends-stats" rel="nofollow noopener noreferrer" target="_blank">40% of ecommerce sales</a>. This sales channel includes branded apps developed by individual merchants, as well as niche marketplaces like Wish and Swappa.</p> <h4>Social media</h4> <p>Merchants use social media platforms like Facebook, Instagram, and TikTok to promote products, amplify their brands, and sell in-app with <a href="/blog/social-selling">social selling</a> tools.</p> <p>Social media platforms like TikTok and Instagram have native shopping features, which allow users to browse and check out without leaving the app. There is also a booming industry of <a href="/blog/social-media-influencer">social media influencers</a>, who partner with businesses to promote brands and products to their audience.</p> <p>💡 <strong>Take a look</strong> at the <a href="https://apps.shopify.com/categories/selling-products-sales-channels">best multichannel sales apps on the Shopify App Store</a>.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.</p> <a href="/collective/retailer" class="marketing-button marketing-button--small">Explore Shopify Collective</a> </div> <h2 id="3">3 benefits of multichannel selling</h2> <p>Small business owners embrace multichannel selling to reach more customers, deepen existing customer relationships, and increase sales. Here are three notable benefits of multichannel selling.</p> <h3>1. Reach customers where they feel comfortable</h3> <p>Customer preferences vary depending upon age, location, and shopping motivations. As a seller, you can <a href="/blog/customer-trust-new-business">build customer trust</a> by meeting people in their favorite sales channel.</p> <p>A brand that doesn’t have a mobile-friendly online store, for example, could miss out on reaching a customer base that predominantly shops on their phones.</p> <h3>2. Embrace the modern customer journey</h3> <p>Most customers <a href="https://www.thinkwithgoogle.com/intl/en-cee/consumer-insights/consumer-journey/study-reveals-complexity-modern-consumer-paths-purchase-and-how-brands-can-make-inroads/" rel="nofollow noopener noreferrer" target="_blank">need multiple touchpoints</a> with products and brands before making a purchase. A customer’s journey may begin when they see a product ad on their social feed—but they’ll likely perform other tasks, such as research with a search engine or watching reviews on YouTube, before making a purchase.</p> <p>By having a presence on multiple channels, you can increase customer touchpoints and provide more checkout opportunities.</p> <h3>3. Leverage existing third-party marketing</h3> <p>When you sell a product on Etsy, Amazon, or eBay, those companies take a commission. However, they also provide a built-in, global customer base.</p> <p>The same goes for selling products in retail stores. While a chunk of the customer’s purchase price may never make it back to you, retailers will showcase your products to an engaged audience.</p> <h2 id="4">3 challenges of multichannel selling</h2> <p>For all its benefits, a multichannel selling strategy also comes with certain challenges.</p> <h3>1. Account management</h3> <p>Selling on multiple platforms means maintaining a business relationship with several companies. The paperwork and compliance standards (listing protocols, tax reporting, shifting terms of service) can be time-consuming.</p> <h3>2. Inventory management</h3> <p>By keeping a presence in multiple marketplaces, you make a pledge to deliver products whenever they are ordered. This can make <a href="/retail/inventory-management">inventory management</a> a challenge.</p> <p>For example, if you’re running low on a specific product and a customer purchases your remaining stock in-store, then another customer purchases the product online, you may face issues about which order to fulfill. Your reputation could be hurt if you don’t deliver the products someone has paid for.</p> <h3>3. Managing the customer experience</h3> <p>When you sell your products across an array of retail stores and online marketplaces, you lose a degree of control over the customer experience.</p> <p>Bad customer service from a third party can, fairly or not, reflect poorly on your brand. What’s more, each of those channels requires attention from your customer service team. With so many platforms to manage, you may find yourself spending extra time supporting your customers.</p> <p><strong>💡 Many of the challenges of multichannel selling can be solved</strong> by using <a href="/manage">a single back office</a> to manage orders.</p> <h2 id="5">Tips for multichannel selling</h2> <p>As you dive into multichannel selling, slow and consistent expansion is the key to success. Consider these three tips for multichannel selling.</p> <h3>Focus on your own platform, then expand</h3> <p>You have the most control over your <a href="/blog/sales-process">sales process</a> and customer experience when you sell through your own store. Once you are successfully fulfilling orders on your own website, try expanding to third-party marketplaces.</p> <p>To drive traffic to your website, you may need to participate in <a href="/blog/social-media-marketing-strategy">social media advertising</a> and other forms of digital marketing. Creating marketing content on potential sales channels can be an easy way to learn more about those platforms before launching a full sales strategy.</p> <h3>Strive for consistency</h3> <p>Having a consistent brand presence across multiple marketplaces means customers can expect the same prices, quality of product, and customer service, no matter where they make their purchase.</p> <p>While you may not be able to control the look and feel of your presence on third-party channels, focus on customizable features such as product descriptions, pricing, and images. These should be consistent across your channels.</p> <h3>Only bite off what you can chew</h3> <p>A business can fall behind on order fulfillment and customer service if it expands to more marketplaces than it can reasonably manage. It may be tempting to list your products on as many marketplaces as possible, but it’s wise to start with a limited scope and only expand once you’re confident you have the capacity to do so.</p> <p>Major brands like Amazon and Walmart have a massive customer base but very strict standards for order fulfillment that some small businesses cannot meet. Expand to these platforms after you hone your order fulfillment processes on your own website.</p> <h2>Meet you customers where they are</h2> <p>Multichannel selling lets you meet the needs of contemporary shoppers. You never know what will make someone finally click the Buy button—it could be a web search, an endorsement from a social media influencer, or physically holding a product in a retail store.</p> <p>When you embrace multichannel selling, you open yourself to sales opportunities in all of these spaces. For this reason, many small business owners consider multichannel selling to be well worth the effort.</p> <h3></h3> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/shopify-email">Shopify Email- Let Your Brand Identity Shine With Email Marketing</a></li><li class="mt-2"><a href="/blog/social-selling">What is Social Selling- 2024 Strategy Guide</a></li><li class="mt-2"><a href="/blog/types-marketing">12 Types of Marketing- A Guide to Different Marketing Strategies</a></li><li class="mt-2"><a href="/blog/best-marketing-books">Learn to Earn- The 20 Best Marketing Books on Positioning, Sales, and Advertising</a></li><li class="mt-2"><a href="/blog/checkout-on-facebook-shop-pay">Faster Checkout on Instagram and Facebook with Shop Pay</a></li><li class="mt-2"><a href="/blog/tiktok-ecommerce">TikTok for Ecommerce: How To Sell on TikTok</a></li><li class="mt-2"><a href="/blog/tiktok-statistics">15 TikTok Statistics Marketers Need To Know (2024)</a></li><li class="mt-2"><a href="/blog/etsy-dropshipping">Etsy Dropshipping: The Definitive Guide</a></li><li class="mt-2"><a href="/blog/214764681-discount-apps">The 13 Most Powerful Shopify Discount Apps To Use</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">Multichannel selling FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an example of multichannel retailing?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>An example of multichannel retailing is a retailer that sells their products both online and in physical stores. By having both online and physical retail channels, they can reach more customers, provide more convenience to customers, and offer more options for customers to purchase products.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What does multichannel mean in business?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>In business, multichannel refers to the use of multiple channels to reach customers. This may include both digital and physical channels such as email, web, mobile, phone, print, television, radio, and direct mail. It allows businesses to provide customers with a more comprehensive and integrated shopping experience.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Why is multichannel selling important?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Multichannel selling is important because it allows businesses to reach more customers and increase sales. By selling through multiple channels, businesses can increase their visibility and reach a wider audience. Additionally, multichannel selling allows customers to purchase products in the way that is most convenient to them. Finally, multichannel selling can help businesses analyze customer data and develop effective marketing strategies.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is an example of multichannel marketing?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Multichannel marketing is the practice of using multiple channels or mediums to reach a potential customer or audience. It involves utilizing multiple outlets, such as email, social media, websites, search engines, and print, to create a united, cohesive message and experience that customers can interact with. An example of multichannel marketing would be a company that uses email, social media, print advertising, and a website to promote their products and services.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Oct 10, 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" 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block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/legal" aria-label="Legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="External source: Service Status" data-component-name="service-status">Service Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/questions" aria-label="External source: Merchant Support" data-component-name="merchant-support">Merchant Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="External source: Hire a Partner" data-component-name="hire-a-partner">Hire a Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fulfillment" aria-label="Shopify Fulfillment Network" data-component-name="shopify-fulfillment-network">Shopify Fulfillment Network</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://buildnative.shop" aria-label="External source: Build Native" data-component-name="build-native">Build Native</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus/commerce-trends" aria-label="Research" data-component-name="research">Research</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/multichannel-selling" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/multichannel-selling" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/multichannel-selling" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/multichannel-selling" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/multichannel-selling" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/multichannel-selling" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/multichannel-selling" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/multichannel-selling" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/multichannel-selling" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/multichannel-selling" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/multichannel-selling" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/multichannel-selling" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/multichannel-selling" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/cross-canal" lang="fr" data-component-name="fr-13" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/vendita-multicanale" lang="it" data-component-name="it-14" aria-current="false">Italia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/multichannel-selling" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/multichannel-selling" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/multichannel-selling" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/multichannel-selling" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/multichannel-selling" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/multichannel-selling" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/multichannel-selling" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/multichannel-selling" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/multichannel-selling" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/multichannel-selling" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white 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[Key Benefits + Tips to Start] (2024)","publishedAt":"2023-10-10T16:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image2_a07567e5-0383-4cb4-ad15-bad1c31e2ea4.png?v=1729284452","altText":"A handbag surrounded by social media logos, representing multichannel selling.","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003eMultichannel selling underpins modern commerce. Customers today expect to interact with businesses across platforms, from browsing an ecommerce website to learning about products through social media videos.\u003c/p\u003e\n\u003cp\u003eSellers need to use all avenues to reach shoppers where they are. \u003ca href=\"/enterprise/what-is-multi-channel-retailing\"\u003eMultichannel selling\u003c/a\u003e can help expand your customer base and reduce the risks of running a business through a single point of contact.\u003c/p\u003e\n\u003cp\u003eIn this post, find out what multichannel selling is, and how you can begin to implement a multichannel approach for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is multichannel selling?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat sales channels are involved in multichannel selling?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e3 benefits of multichannel selling\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e3 challenges of multichannel selling\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTips for multichannel selling\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eMultichannel selling FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is multichannel selling?\u003c/h2\u003e\n\u003cp\u003eMultichannel selling means using more than one sales channel to offer goods and services to customers.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/enterprise/multi-channel-software-listing-selling-management\"\u003emultichannel selling strategy\u003c/a\u003e may involve making sales in different physical retail spaces, including brick-and-mortar stores and multivendor spaces like farmers markets or craft fairs. It can also involve selling through digital channels, including \u003ca href=\"/website/builder\"\u003eonline stores\u003c/a\u003e and online marketplaces like Etsy, eBay, or Amazon.\u003c/p\u003e\n\u003ch3\u003eMultichannel vs. omnichannel: What’s the difference?\u003c/h3\u003e\n\u003cp\u003eOmnichannel is a type of multichannel sales strategy. An omnichannel experience allows customers to interact with a business across sales channels without needing to restart their shopping journey.\u003c/p\u003e\n\u003cp\u003eOne example of \u003ca href=\"/enterprise/10-examples-of-outstanding-omnichannel-brands\"\u003eomnichannel marketing\u003c/a\u003e is giving customers the ability to order online then pickup items in-store. Another is to let customers add items or coupon codes to their basket via a social media post, then preserve their basket when they visit the online store.\u003c/p\u003e\n\u003cp\u003eTo find out more, read this \u003ca href=\"/plus/guides/omnichannel-guide\"\u003eguide to omnichannel commerce\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/sd3UNAHNS_Q?si=LYcng91sJvePzOhZ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c/iframe\u003e\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat sales channels are involved in multichannel selling?\u003c/h2\u003e\n\u003cp\u003eAs you investigate a multichannel selling strategy, it can help to focus on the following physical and online spaces that businesses use to reach target audiences:\u003c/p\u003e\n\u003ch3\u003ePhysical spaces\u003c/h3\u003e\n\u003ch4\u003eMarkets and pop-up stores\u003c/h4\u003e\n\u003cp\u003eEven if your business has no permanent retail location, you can leverage physical sales channels such as pop-up stores, local markets, craft fairs, street festivals, and trade events.\u003c/p\u003e\n\u003cp\u003eSell directly to customers in these locations by using a \u003ca href=\"/retail/pos-features\"\u003epoint-of-sale (POS) system\u003c/a\u003e that synchronizes physical orders with your online sales so you don’t lose track of inventory.\u003c/p\u003e\n\u003cp\u003eMany POS systems work on mobile devices or come with wireless hardware that’s easy to use in temporary locations.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eShopify POS includes mobile hardware\u003c/strong\u003e for selling on the floor. You can also use Shopify POS to \u003ca href=\"/pos/hardware\"\u003eaccept contactless payments on iPhone.\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003eOwned retail spaces\u003c/h4\u003e\n\u003cp\u003eSome brands have their own brick-and-mortar stores, in which they sell directly to their customers. The maker or manufacturer is also the retailer, in a form of vertical integration.\u003c/p\u003e\n\u003ch4\u003eMulti-brand retail stores\u003c/h4\u003e\n\u003cp\u003eWhen you sell your products in a multi-brand brick-and-mortar store (like a department store or boutique), you sell directly to that store, or perhaps to a third-party distributor who does business with a franchise.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmers markets, pop-up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eOnline spaces\u003c/h3\u003e\n\u003cp\u003eMany of today’s retail spaces exist primarily online. Some involve face-to-face interaction when a product is picked up; others deliver products to customers. In all cases, the purchase takes place online.\u003c/p\u003e\n\u003ch4\u003eYour own website\u003c/h4\u003e\n\u003cp\u003eThe most fundamental digital sales platform is an \u003ca href=\"/blog/ecommerce-website-development\"\u003eecommerce platform\u003c/a\u003e where customers can purchase directly from you. Many \u003ca href=\"/blog/small-business-marketing\"\u003esmall business marketing\u003c/a\u003e strategies are centered on driving customers to their online store and making direct sales.\u003c/p\u003e\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\n\u003cp\u003eThis category includes warehousing specialists like \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, who will list, warehouse, and ship your products to consumers in return for a share of the profit. It also includes seller platforms like eBay and Etsy, which directly link buyers and sellers.\u003c/p\u003e\n\u003cp\u003eWhen selling on marketplace platforms, merchants need to handle \u003ca href=\"/blog/order-fulfillment\"\u003eorder fulfillment\u003c/a\u003e, including shipping and inventory storage. Marketplaces may offer fulfillment services or support (e.g., handling disputes).\u003c/p\u003e\n\u003cp\u003eMany \u003ca href=\"/blog/online-selling-sites\"\u003eselling sites\u003c/a\u003e have terms and conditions that include prohibitions on selling certain items. When selling on a marketplace, merchants may also be limited in terms of adding branding to listings or collecting customer data.\u003c/p\u003e\n\u003ch4\u003eComparison portals\u003c/h4\u003e\n\u003cp\u003eSome customers start their online shopping journey on a comparison portal like \u003ca href=\"/enterprise/the-master-guide-to-google-shopping\"\u003eGoogle Shopping\u003c/a\u003e. These platforms collate product listings from multiple retailers and allow customers to click through to a seller’s site to make a purchase.\u003c/p\u003e\n\u003cp\u003eMany comparison portals also show product information and customer reviews. \u003ca href=\"/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales\"\u003ePrice comparison sites\u003c/a\u003e like Honey and Rakuten source prices and deals for products around the web and notify customers when they could be saving money.\u003c/p\u003e\n\u003ch4\u003eMobile marketplaces\u003c/h4\u003e\n\u003cp\u003eMobile purchases now account for more than \u003ca href=\"https://www.businessinsider.com/mobile-commerce-shopping-trends-stats\"\u003e40% of ecommerce sales\u003c/a\u003e. This sales channel includes branded apps developed by individual merchants, as well as niche marketplaces like Wish and Swappa.\u003c/p\u003e\n\u003ch4\u003eSocial media\u003c/h4\u003e\n\u003cp\u003eMerchants use social media platforms like Facebook, Instagram, and TikTok to promote products, amplify their brands, and sell in-app with \u003ca href=\"/blog/social-selling\"\u003esocial selling\u003c/a\u003e tools.\u003c/p\u003e\n\u003cp\u003eSocial media platforms like TikTok and Instagram have native shopping features, which allow users to browse and check out without leaving the app. There is also a booming industry of \u003ca href=\"/blog/social-media-influencer\"\u003esocial media influencers\u003c/a\u003e, who partner with businesses to promote brands and products to their audience.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTake a look\u003c/strong\u003e at the \u003ca href=\"https://apps.shopify.com/categories/selling-products-sales-channels\"\u003ebest multichannel sales apps on the Shopify App Store\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/collective/retailer\" class=\"marketing-button marketing-button--small\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e3 benefits of multichannel selling\u003c/h2\u003e\n\u003cp\u003eSmall business owners embrace multichannel selling to reach more customers, deepen existing customer relationships, and increase sales. Here are three notable benefits of multichannel selling.\u003c/p\u003e\n\u003ch3\u003e1. Reach customers where they feel comfortable\u003c/h3\u003e\n\u003cp\u003eCustomer preferences vary depending upon age, location, and shopping motivations. As a seller, you can \u003ca href=\"/blog/customer-trust-new-business\"\u003ebuild customer trust\u003c/a\u003e by meeting people in their favorite sales channel.\u003c/p\u003e\n\u003cp\u003eA brand that doesn’t have a mobile-friendly online store, for example, could miss out on reaching a customer base that predominantly shops on their phones.\u003c/p\u003e\n\u003ch3\u003e2. Embrace the modern customer journey\u003c/h3\u003e\n\u003cp\u003eMost customers \u003ca href=\"https://www.thinkwithgoogle.com/intl/en-cee/consumer-insights/consumer-journey/study-reveals-complexity-modern-consumer-paths-purchase-and-how-brands-can-make-inroads/\"\u003eneed multiple touchpoints\u003c/a\u003e with products and brands before making a purchase. A customer’s journey may begin when they see a product ad on their social feed—but they’ll likely perform other tasks, such as research with a search engine or watching reviews on YouTube, before making a purchase.\u003c/p\u003e\n\u003cp\u003eBy having a presence on multiple channels, you can increase customer touchpoints and provide more checkout opportunities.\u003c/p\u003e\n\u003ch3\u003e3. Leverage existing third-party marketing\u003c/h3\u003e\n\u003cp\u003eWhen you sell a product on Etsy, Amazon, or eBay, those companies take a commission. However, they also provide a built-in, global customer base.\u003c/p\u003e\n\u003cp\u003eThe same goes for selling products in retail stores. While a chunk of the customer’s purchase price may never make it back to you, retailers will showcase your products to an engaged audience.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e3 challenges of multichannel selling\u003c/h2\u003e\n\u003cp\u003eFor all its benefits, a multichannel selling strategy also comes with certain challenges.\u003c/p\u003e\n\u003ch3\u003e1. Account management\u003c/h3\u003e\n\u003cp\u003eSelling on multiple platforms means maintaining a business relationship with several companies. The paperwork and compliance standards (listing protocols, tax reporting, shifting terms of service) can be time-consuming.\u003c/p\u003e\n\u003ch3\u003e2. Inventory management\u003c/h3\u003e\n\u003cp\u003eBy keeping a presence in multiple marketplaces, you make a pledge to deliver products whenever they are ordered. This can make \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e a challenge.\u003c/p\u003e\n\u003cp\u003eFor example, if you’re running low on a specific product and a customer purchases your remaining stock in-store, then another customer purchases the product online, you may face issues about which order to fulfill. Your reputation could be hurt if you don’t deliver the products someone has paid for.\u003c/p\u003e\n\u003ch3\u003e3. Managing the customer experience\u003c/h3\u003e\n\u003cp\u003eWhen you sell your products across an array of retail stores and online marketplaces, you lose a degree of control over the customer experience.\u003c/p\u003e\n\u003cp\u003eBad customer service from a third party can, fairly or not, reflect poorly on your brand. What’s more, each of those channels requires attention from your customer service team. With so many platforms to manage, you may find yourself spending extra time supporting your customers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Many of the challenges of multichannel selling can be solved\u003c/strong\u003e by using \u003ca href=\"/manage\"\u003ea single back office\u003c/a\u003e to manage orders.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eTips for multichannel selling\u003c/h2\u003e\n\u003cp\u003eAs you dive into multichannel selling, slow and consistent expansion is the key to success. Consider these three tips for multichannel selling.\u003c/p\u003e\n\u003ch3\u003eFocus on your own platform, then expand\u003c/h3\u003e\n\u003cp\u003eYou have the most control over your \u003ca href=\"/blog/sales-process\"\u003esales process\u003c/a\u003e and customer experience when you sell through your own store. Once you are successfully fulfilling orders on your own website, try expanding to third-party marketplaces.\u003c/p\u003e\n\u003cp\u003eTo drive traffic to your website, you may need to participate in \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media advertising\u003c/a\u003e and other forms of digital marketing. Creating marketing content on potential sales channels can be an easy way to learn more about those platforms before launching a full sales strategy.\u003c/p\u003e\n\u003ch3\u003eStrive for consistency\u003c/h3\u003e\n\u003cp\u003eHaving a consistent brand presence across multiple marketplaces means customers can expect the same prices, quality of product, and customer service, no matter where they make their purchase.\u003c/p\u003e\n\u003cp\u003eWhile you may not be able to control the look and feel of your presence on third-party channels, focus on customizable features such as product descriptions, pricing, and images. These should be consistent across your channels.\u003c/p\u003e\n\u003ch3\u003eOnly bite off what you can chew\u003c/h3\u003e\n\u003cp\u003eA business can fall behind on order fulfillment and customer service if it expands to more marketplaces than it can reasonably manage. It may be tempting to list your products on as many marketplaces as possible, but it’s wise to start with a limited scope and only expand once you’re confident you have the capacity to do so.\u003c/p\u003e\n\u003cp\u003eMajor brands like Amazon and Walmart have a massive customer base but very strict standards for order fulfillment that some small businesses cannot meet. Expand to these platforms after you hone your order fulfillment processes on your own website.\u003c/p\u003e\n\u003ch2\u003eMeet you customers where they are\u003c/h2\u003e\n\u003cp\u003eMultichannel selling lets you meet the needs of contemporary shoppers. You never know what will make someone finally click the Buy button—it could be a web search, an endorsement from a social media influencer, or physically holding a product in a retail store.\u003c/p\u003e\n\u003cp\u003eWhen you embrace multichannel selling, you open yourself to sales opportunities in all of these spaces. For this reason, many small business owners consider multichannel selling to be well worth the effort.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your first business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eMultichannel selling FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of multichannel retailing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of multichannel retailing is a retailer that sells their products both online and in physical stores. By having both online and physical retail channels, they can reach more customers, provide more convenience to customers, and offer more options for customers to purchase products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does multichannel mean in business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIn business, multichannel refers to the use of multiple channels to reach customers. This may include both digital and physical channels such as email, web, mobile, phone, print, television, radio, and direct mail. It allows businesses to provide customers with a more comprehensive and integrated shopping experience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is multichannel selling important?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMultichannel selling is important because it allows businesses to reach more customers and increase sales. By selling through multiple channels, businesses can increase their visibility and reach a wider audience. Additionally, multichannel selling allows customers to purchase products in the way that is most convenient to them. Finally, multichannel selling can help businesses analyze customer data and develop effective marketing strategies.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of multichannel marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMultichannel marketing is the practice of using multiple channels or mediums to reach a potential customer or audience. It involves utilizing multiple outlets, such as email, social media, websites, search engines, and print, to create a united, cohesive message and experience that customers can interact with. An example of multichannel marketing would be a company that uses email, social media, print advertising, and a website to promote their products and services.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Multichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"A handbag surrounded by social media logos, representing multichannel selling.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_4d2acc1a-2674-4f03-8657-c4e3d97e4169.png?v=1698248935\"\u003e\u003c/p\u003e\n\u003cp\u003eMultichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Multichannel Selling? [Key Benefits + Tips to Start] (2024)","description":"Multichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/multichannel-selling\",\"en-GB\":\"https://www.shopify.com/uk/blog/multichannel-selling\",\"en-AU\":\"https://www.shopify.com/au/blog/multichannel-selling\",\"en-ID\":\"https://www.shopify.com/id/blog/multichannel-selling\",\"en-NZ\":\"https://www.shopify.com/nz/blog/multichannel-selling\",\"en-ZA\":\"https://www.shopify.com/za/blog/multichannel-selling\",\"en-NG\":\"https://www.shopify.com/ng/blog/multichannel-selling\",\"en-PH\":\"https://www.shopify.com/ph/blog/multichannel-selling\",\"en-SG\":\"https://www.shopify.com/sg/blog/multichannel-selling\",\"en-HK\":\"https://www.shopify.com/hk/blog/multichannel-selling\",\"en-IE\":\"https://www.shopify.com/ie/blog/multichannel-selling\",\"en-MY\":\"https://www.shopify.com/my/blog/multichannel-selling\",\"fr\":\"https://www.shopify.com/fr/blog/cross-canal\",\"it\":\"https://www.shopify.com/it/blog/vendita-multicanale\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"Shopify Email- Let Your Brand Identity Shine With Email Marketing\",\"url\":\"blog/shopify-email\"},{\"title\":\"What is Social Selling- 2024 Strategy Guide\",\"url\":\"blog/social-selling\"},{\"title\":\"12 Types of Marketing- A Guide to Different Marketing Strategies\",\"url\":\"blog/types-marketing\"},{\"title\":\"Learn to Earn- The 20 Best Marketing Books on Positioning, Sales, and Advertising\",\"url\":\"blog/best-marketing-books\"},{\"title\":\"Faster Checkout on Instagram and Facebook with Shop Pay\",\"url\":\"blog/checkout-on-facebook-shop-pay\"},{\"title\":\"TikTok for Ecommerce: How To Sell on TikTok\",\"url\":\"blog/tiktok-ecommerce\"},{\"title\":\"15 TikTok Statistics Marketers Need To Know (2024)\",\"url\":\"blog/tiktok-statistics\"},{\"title\":\"Etsy Dropshipping: The Definitive Guide\",\"url\":\"blog/etsy-dropshipping\"},{\"title\":\"The 13 Most Powerful Shopify Discount Apps To Use\",\"url\":\"blog/214764681-discount-apps\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/image2_a07567e5-0383-4cb4-ad15-bad1c31e2ea4.png?v=1729284452","imageAltText":"A handbag surrounded by social media logos, representing multichannel selling.","imageClass":"","modifiedAt":"Oct 10, 2023","modifiedAtRaw":"2023-10-10T16:30:00Z"},"metaDescription":"Multichannel selling helps companies reach more customers by adding products across sales channels such as online, social media, and in-store.","contentHtml":"\u003cp\u003eMultichannel selling underpins modern commerce. Customers today expect to interact with businesses across platforms, from browsing an ecommerce website to learning about products through social media videos.\u003c/p\u003e\n\u003cp\u003eSellers need to use all avenues to reach shoppers where they are. \u003ca href=\"/enterprise/what-is-multi-channel-retailing\"\u003eMultichannel selling\u003c/a\u003e can help expand your customer base and reduce the risks of running a business through a single point of contact.\u003c/p\u003e\n\u003cp\u003eIn this post, find out what multichannel selling is, and how you can begin to implement a multichannel approach for your business.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is multichannel selling?\u003c/h2\u003e\n\u003cp\u003eMultichannel selling means using more than one sales channel to offer goods and services to customers.\u003c/p\u003e\n\u003cp\u003eA \u003ca href=\"/enterprise/multi-channel-software-listing-selling-management\"\u003emultichannel selling strategy\u003c/a\u003e may involve making sales in different physical retail spaces, including brick-and-mortar stores and multivendor spaces like farmers markets or craft fairs. It can also involve selling through digital channels, including \u003ca href=\"/website/builder\"\u003eonline stores\u003c/a\u003e and online marketplaces like Etsy, eBay, or Amazon.\u003c/p\u003e\n\u003ch3\u003eMultichannel vs. omnichannel: What’s the difference?\u003c/h3\u003e\n\u003cp\u003eOmnichannel is a type of multichannel sales strategy. An omnichannel experience allows customers to interact with a business across sales channels without needing to restart their shopping journey.\u003c/p\u003e\n\u003cp\u003eOne example of \u003ca href=\"/enterprise/10-examples-of-outstanding-omnichannel-brands\"\u003eomnichannel marketing\u003c/a\u003e is giving customers the ability to order online then pickup items in-store. Another is to let customers add items or coupon codes to their basket via a social media post, then preserve their basket when they visit the online store.\u003c/p\u003e\n\u003cp\u003eTo find out more, read this \u003ca href=\"/plus/guides/omnichannel-guide\"\u003eguide to omnichannel commerce\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/sd3UNAHNS_Q?si=LYcng91sJvePzOhZ\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat sales channels are involved in multichannel selling?\u003c/h2\u003e\n\u003cp\u003eAs you investigate a multichannel selling strategy, it can help to focus on the following physical and online spaces that businesses use to reach target audiences:\u003c/p\u003e\n\u003ch3\u003ePhysical spaces\u003c/h3\u003e\n\u003ch4\u003eMarkets and pop-up stores\u003c/h4\u003e\n\u003cp\u003eEven if your business has no permanent retail location, you can leverage physical sales channels such as pop-up stores, local markets, craft fairs, street festivals, and trade events.\u003c/p\u003e\n\u003cp\u003eSell directly to customers in these locations by using a \u003ca href=\"/retail/pos-features\"\u003epoint-of-sale (POS) system\u003c/a\u003e that synchronizes physical orders with your online sales so you don’t lose track of inventory.\u003c/p\u003e\n\u003cp\u003eMany POS systems work on mobile devices or come with wireless hardware that’s easy to use in temporary locations.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eShopify POS includes mobile hardware\u003c/strong\u003e for selling on the floor. You can also use Shopify POS to \u003ca href=\"/pos/hardware\"\u003eaccept contactless payments on iPhone.\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003eOwned retail spaces\u003c/h4\u003e\n\u003cp\u003eSome brands have their own brick-and-mortar stores, in which they sell directly to their customers. The maker or manufacturer is also the retailer, in a form of vertical integration.\u003c/p\u003e\n\u003ch4\u003eMulti-brand retail stores\u003c/h4\u003e\n\u003cp\u003eWhen you sell your products in a multi-brand brick-and-mortar store (like a department store or boutique), you sell directly to that store, or perhaps to a third-party distributor who does business with a franchise.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmers markets, pop-up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eOnline spaces\u003c/h3\u003e\n\u003cp\u003eMany of today’s retail spaces exist primarily online. Some involve face-to-face interaction when a product is picked up; others deliver products to customers. In all cases, the purchase takes place online.\u003c/p\u003e\n\u003ch4\u003eYour own website\u003c/h4\u003e\n\u003cp\u003eThe most fundamental digital sales platform is an \u003ca href=\"/blog/ecommerce-website-development\"\u003eecommerce platform\u003c/a\u003e where customers can purchase directly from you. Many \u003ca href=\"/blog/small-business-marketing\"\u003esmall business marketing\u003c/a\u003e strategies are centered on driving customers to their online store and making direct sales.\u003c/p\u003e\n\u003ch4\u003eOnline marketplaces\u003c/h4\u003e\n\u003cp\u003eThis category includes warehousing specialists like \u003ca href=\"/blog/sell-on-amazon\"\u003eAmazon\u003c/a\u003e, who will list, warehouse, and ship your products to consumers in return for a share of the profit. It also includes seller platforms like eBay and Etsy, which directly link buyers and sellers.\u003c/p\u003e\n\u003cp\u003eWhen selling on marketplace platforms, merchants need to handle \u003ca href=\"/blog/order-fulfillment\"\u003eorder fulfillment\u003c/a\u003e, including shipping and inventory storage. Marketplaces may offer fulfillment services or support (e.g., handling disputes).\u003c/p\u003e\n\u003cp\u003eMany \u003ca href=\"/blog/online-selling-sites\"\u003eselling sites\u003c/a\u003e have terms and conditions that include prohibitions on selling certain items. When selling on a marketplace, merchants may also be limited in terms of adding branding to listings or collecting customer data.\u003c/p\u003e\n\u003ch4\u003eComparison portals\u003c/h4\u003e\n\u003cp\u003eSome customers start their online shopping journey on a comparison portal like \u003ca href=\"/enterprise/the-master-guide-to-google-shopping\"\u003eGoogle Shopping\u003c/a\u003e. These platforms collate product listings from multiple retailers and allow customers to click through to a seller’s site to make a purchase.\u003c/p\u003e\n\u003cp\u003eMany comparison portals also show product information and customer reviews. \u003ca href=\"/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales\"\u003ePrice comparison sites\u003c/a\u003e like Honey and Rakuten source prices and deals for products around the web and notify customers when they could be saving money.\u003c/p\u003e\n\u003ch4\u003eMobile marketplaces\u003c/h4\u003e\n\u003cp\u003eMobile purchases now account for more than \u003ca href=\"https://www.businessinsider.com/mobile-commerce-shopping-trends-stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e40% of ecommerce sales\u003c/a\u003e. This sales channel includes branded apps developed by individual merchants, as well as niche marketplaces like Wish and Swappa.\u003c/p\u003e\n\u003ch4\u003eSocial media\u003c/h4\u003e\n\u003cp\u003eMerchants use social media platforms like Facebook, Instagram, and TikTok to promote products, amplify their brands, and sell in-app with \u003ca href=\"/blog/social-selling\"\u003esocial selling\u003c/a\u003e tools.\u003c/p\u003e\n\u003cp\u003eSocial media platforms like TikTok and Instagram have native shopping features, which allow users to browse and check out without leaving the app. There is also a booming industry of \u003ca href=\"/blog/social-media-influencer\"\u003esocial media influencers\u003c/a\u003e, who partner with businesses to promote brands and products to their audience.\u003c/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTake a look\u003c/strong\u003e at the \u003ca href=\"https://apps.shopify.com/categories/selling-products-sales-channels\"\u003ebest multichannel sales apps on the Shopify App Store\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e3 benefits of multichannel selling\u003c/h2\u003e\n\u003cp\u003eSmall business owners embrace multichannel selling to reach more customers, deepen existing customer relationships, and increase sales. Here are three notable benefits of multichannel selling.\u003c/p\u003e\n\u003ch3\u003e1. Reach customers where they feel comfortable\u003c/h3\u003e\n\u003cp\u003eCustomer preferences vary depending upon age, location, and shopping motivations. As a seller, you can \u003ca href=\"/blog/customer-trust-new-business\"\u003ebuild customer trust\u003c/a\u003e by meeting people in their favorite sales channel.\u003c/p\u003e\n\u003cp\u003eA brand that doesn’t have a mobile-friendly online store, for example, could miss out on reaching a customer base that predominantly shops on their phones.\u003c/p\u003e\n\u003ch3\u003e2. Embrace the modern customer journey\u003c/h3\u003e\n\u003cp\u003eMost customers \u003ca href=\"https://www.thinkwithgoogle.com/intl/en-cee/consumer-insights/consumer-journey/study-reveals-complexity-modern-consumer-paths-purchase-and-how-brands-can-make-inroads/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eneed multiple touchpoints\u003c/a\u003e with products and brands before making a purchase. A customer’s journey may begin when they see a product ad on their social feed—but they’ll likely perform other tasks, such as research with a search engine or watching reviews on YouTube, before making a purchase.\u003c/p\u003e\n\u003cp\u003eBy having a presence on multiple channels, you can increase customer touchpoints and provide more checkout opportunities.\u003c/p\u003e\n\u003ch3\u003e3. Leverage existing third-party marketing\u003c/h3\u003e\n\u003cp\u003eWhen you sell a product on Etsy, Amazon, or eBay, those companies take a commission. However, they also provide a built-in, global customer base.\u003c/p\u003e\n\u003cp\u003eThe same goes for selling products in retail stores. While a chunk of the customer’s purchase price may never make it back to you, retailers will showcase your products to an engaged audience.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e3 challenges of multichannel selling\u003c/h2\u003e\n\u003cp\u003eFor all its benefits, a multichannel selling strategy also comes with certain challenges.\u003c/p\u003e\n\u003ch3\u003e1. Account management\u003c/h3\u003e\n\u003cp\u003eSelling on multiple platforms means maintaining a business relationship with several companies. The paperwork and compliance standards (listing protocols, tax reporting, shifting terms of service) can be time-consuming.\u003c/p\u003e\n\u003ch3\u003e2. Inventory management\u003c/h3\u003e\n\u003cp\u003eBy keeping a presence in multiple marketplaces, you make a pledge to deliver products whenever they are ordered. This can make \u003ca href=\"/retail/inventory-management\"\u003einventory management\u003c/a\u003e a challenge.\u003c/p\u003e\n\u003cp\u003eFor example, if you’re running low on a specific product and a customer purchases your remaining stock in-store, then another customer purchases the product online, you may face issues about which order to fulfill. Your reputation could be hurt if you don’t deliver the products someone has paid for.\u003c/p\u003e\n\u003ch3\u003e3. Managing the customer experience\u003c/h3\u003e\n\u003cp\u003eWhen you sell your products across an array of retail stores and online marketplaces, you lose a degree of control over the customer experience.\u003c/p\u003e\n\u003cp\u003eBad customer service from a third party can, fairly or not, reflect poorly on your brand. What’s more, each of those channels requires attention from your customer service team. With so many platforms to manage, you may find yourself spending extra time supporting your customers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Many of the challenges of multichannel selling can be solved\u003c/strong\u003e by using \u003ca href=\"/manage\"\u003ea single back office\u003c/a\u003e to manage orders.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eTips for multichannel selling\u003c/h2\u003e\n\u003cp\u003eAs you dive into multichannel selling, slow and consistent expansion is the key to success. Consider these three tips for multichannel selling.\u003c/p\u003e\n\u003ch3\u003eFocus on your own platform, then expand\u003c/h3\u003e\n\u003cp\u003eYou have the most control over your \u003ca href=\"/blog/sales-process\"\u003esales process\u003c/a\u003e and customer experience when you sell through your own store. Once you are successfully fulfilling orders on your own website, try expanding to third-party marketplaces.\u003c/p\u003e\n\u003cp\u003eTo drive traffic to your website, you may need to participate in \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media advertising\u003c/a\u003e and other forms of digital marketing. Creating marketing content on potential sales channels can be an easy way to learn more about those platforms before launching a full sales strategy.\u003c/p\u003e\n\u003ch3\u003eStrive for consistency\u003c/h3\u003e\n\u003cp\u003eHaving a consistent brand presence across multiple marketplaces means customers can expect the same prices, quality of product, and customer service, no matter where they make their purchase.\u003c/p\u003e\n\u003cp\u003eWhile you may not be able to control the look and feel of your presence on third-party channels, focus on customizable features such as product descriptions, pricing, and images. These should be consistent across your channels.\u003c/p\u003e\n\u003ch3\u003eOnly bite off what you can chew\u003c/h3\u003e\n\u003cp\u003eA business can fall behind on order fulfillment and customer service if it expands to more marketplaces than it can reasonably manage. It may be tempting to list your products on as many marketplaces as possible, but it’s wise to start with a limited scope and only expand once you’re confident you have the capacity to do so.\u003c/p\u003e\n\u003cp\u003eMajor brands like Amazon and Walmart have a massive customer base but very strict standards for order fulfillment that some small businesses cannot meet. Expand to these platforms after you hone your order fulfillment processes on your own website.\u003c/p\u003e\n\u003ch2\u003eMeet you customers where they are\u003c/h2\u003e\n\u003cp\u003eMultichannel selling lets you meet the needs of contemporary shoppers. You never know what will make someone finally click the Buy button—it could be a web search, an endorsement from a social media influencer, or physically holding a product in a retail store.\u003c/p\u003e\n\u003cp\u003eWhen you embrace multichannel selling, you open yourself to sales opportunities in all of these spaces. For this reason, many small business owners consider multichannel selling to be well worth the effort.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/shopify-email\"\u003eShopify Email- Let Your Brand Identity Shine With Email Marketing\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/social-selling\"\u003eWhat is Social Selling- 2024 Strategy Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/types-marketing\"\u003e12 Types of Marketing- A Guide to Different Marketing Strategies\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/best-marketing-books\"\u003eLearn to Earn- The 20 Best Marketing Books on Positioning, Sales, and Advertising\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/checkout-on-facebook-shop-pay\"\u003eFaster Checkout on Instagram and Facebook with Shop Pay\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/tiktok-ecommerce\"\u003eTikTok for Ecommerce: How To Sell on TikTok\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/tiktok-statistics\"\u003e15 TikTok Statistics Marketers Need To Know (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/etsy-dropshipping\"\u003eEtsy Dropshipping: The Definitive Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/214764681-discount-apps\"\u003eThe 13 Most Powerful Shopify Discount Apps To Use\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eMultichannel selling FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of multichannel retailing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAn example of multichannel retailing is a retailer that sells their products both online and in physical stores. By having both online and physical retail channels, they can reach more customers, provide more convenience to customers, and offer more options for customers to purchase products.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does multichannel mean in business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIn business, multichannel refers to the use of multiple channels to reach customers. This may include both digital and physical channels such as email, web, mobile, phone, print, television, radio, and direct mail. It allows businesses to provide customers with a more comprehensive and integrated shopping experience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy is multichannel selling important?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMultichannel selling is important because it allows businesses to reach more customers and increase sales. By selling through multiple channels, businesses can increase their visibility and reach a wider audience. Additionally, multichannel selling allows customers to purchase products in the way that is most convenient to them. Finally, multichannel selling can help businesses analyze customer data and develop effective marketing strategies.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of multichannel marketing?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMultichannel marketing is the practice of using multiple channels or mediums to reach a potential customer or audience. It involves utilizing multiple outlets, such as email, social media, websites, search engines, and print, to create a united, cohesive message and experience that customers can interact with. An example of multichannel marketing would be a company that uses email, social media, print advertising, and a website to promote their products and services.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is multichannel selling?"},{"href":"#2","text":"What sales channels are involved in multichannel selling?"},{"href":"#3","text":"3 benefits of multichannel selling"},{"href":"#4","text":"3 challenges of multichannel selling"},{"href":"#5","text":"Tips for multichannel selling"},{"href":"#6","text":"Multichannel selling FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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[Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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