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height:auto; padding:28px; } .title-box{ position:relative; height:35px; margin-bottom:25px; text-indent:10px; font-size:28px; font-weight:bold; } .title-box::before{ content:""; width:5px; height:35px; background:#019FFF; position:absolute; bottom:0; left:0; top:3px; } .main-left{ width:755px; } .demo-common-one{ width:240px; border-top:3px solid #00A0FF; float:right; background:#EDEDED; } .right-title-box{ margin:15px auto; display:flex; font-size:20px; font-weight:bold; } .right-title{ padding-left:10px; width:200px; } .li-article{ margin-top:10px; line-height:30px; padding-left:10px; } .content-right{ padding:10px 0 20px 0; </style> <div class="content" style="background:#fff;display:flex;"> <div class="wrap" style="background:#fff;display:flex;">  <div class="newbox" style="width:755px;"> <div class="newtit"> <h1 style="text-align:left;">租车自驾出行决心更坚定：行业报告揭示用户消费行为变化</h1> <p style="text-align:left;">2023-03-28 13:44:59<span>     来源：消费者报道</span> <span>     作者：消费者报道</span> </p>  </div> <div class="pdbox"><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">春天是旅游的黄金季节，随着气温回暖，人们纷纷走出家门，享受大自然的美好。今年清明节虽然只有一天假期，但<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">“</span>五一<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">”</span>小长假却有<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">5</span>天时间，足够让人安排一次愉快的出游。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">在各种出行方式中，自驾游因其灵活、自由、安全、私密等特点受到越来越多消费者的青睐。尤其是<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">80</span>后、<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">90</span>后为代表的社会中坚力量和<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">Z</span>世代年轻人，他们更注重个性和体验，对于定制化和个性化服务的需求更高，成熟的租车市场无疑是他们出行的必要选择。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">根据一嗨出行研究院发布的春季自驾游趋势报告，<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">2023</span>年春节以来，自驾游市场强势复苏。各种促消费举措层出不穷，加之气温不断回暖，用户春季自驾游热情高涨，热门旅游城市搜索量和订单增长超过往年同期近<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">20%</span>。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">报告显示，<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">2023</span>年春季人们自驾出行的消费意愿坚定。在出行行为方面，家庭出游、短途本地游<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">/</span>周边游比重较高，大多选择周末出游。长线自驾游用户依然选择大交通<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">+</span>落地自驾出行，中国高度发达的交通基建和一嗨租车等直营租车巨头遍布全国交通枢纽城市的业务网点，提供了可操作性的基础，长途自驾消费者正从长途自驾变更为更灵活的公共交通<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">+</span>租车出行模式，自驾方案因此更加灵活。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">一嗨出行研究院的报告中提到了几个关键数据：用户提前租车下单的时间为平均<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">4</span>天；国内热门旅游城市包括广州、北京、成都、武汉、西双版纳和杭州；短租订单占比已超<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">40%</span>，一嗨市内门店订单预订量近<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">50%</span>；春季自驾游<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">30-40</span>岁用户占比<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">45%</span>，<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">00</span>后占比近<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">10%</span>。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">这些数据表明，目前国人已完全不再受疫情影响，一线城市的文旅产业有条不紊地复苏；家庭出游成为城市郊边游、短途游的主力军，租车行业在经受疫情三年困扰，稳步进入高增长态势。尽管在当前经济形势下，全球经济都不乐观，但人们整体消费升级带来的变化依旧未变，对于旅游和休闲活动的需求旺盛，租车消费群体呈现出更加完整的图景，租车自驾成为越来越多人的选择。</p><p class="p3" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">今年更早的资料显示，一嗨租车春节订单量同比过去三年春节均出现大幅度增长，营收和订单量双双恢复至<span class="s2" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Arial;">2019</span>年的<span class="s2" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Arial;">120%</span>以上，西双版纳、贵阳、苏州、桂林、大理、厦门等热门旅游城市，订单同比去年增长最高超过<span class="s2" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Arial;">400%</span>。以一嗨租车现有的租车订单数据显示，预计<span class="s2" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Arial;">2023</span>年及未来数年，中国租车自驾市场的年复合增长率将大幅高于疫情前预测的<span class="s2" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Arial;">13%</span>。</p><p class="p3" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">面对旺盛的市场需求和巨大的发展空间，租车行业也呈现出百花齐放、百家争鸣的局面。目前国内主要有四类租车平台：直营连锁、<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">OTA</span>、加盟平台和<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">p2p</span>平台。以一嗨租车为代表的直营连锁租车平台，经过市场检验，已成为用户的主要选择。直营模式拥有完善的服务体系和品牌信誉，运营管理高度标准化、业务覆盖范围大、自有车型多，依托移运互联网、大数据、云计算，进行资源整合运营，全面实现线下订单，线下取车等高效预订流程。具有专业性强，用户黏度高，风险可控等综合优势，是用户放心的出行选择。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">以一嗨租车为例，一嗨租车采用全国直营，拥有<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">13000+</span>直营服务网点，遍布全国<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">500+</span>城市。它提供休闲旅游、通勤代步、商务出行等多种场景用车服务，支持全国异地还车。在产品服务层面，一嗨租车以<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">8</span>万余辆涵盖<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">200</span>余款车型的车队，及时根据市场需求和规律，灵活调整城市、区域车辆配比，实现资源的高效利用。覆盖经济、舒适、精英、<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica;">SUV</span>、商务、电动等各层次的车型，无论是任何消费层级的用户，都能租到想要的车型。</p><p class="p2" style="text-align: justify; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: Helvetica; min-height: 14px; white-space: normal;"><br/></p><p class="p1" style="text-align: justify; text-indent: 24px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: SimSong; white-space: normal;">此外，一嗨租车提供了多种便捷的预订、支付方式，以及送车上门、上门取车、异地还车等一系列行业创举的服务，并将数字化系统管理<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; 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