Glossary - Help - Apple Search Ads

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class="text-banner--wrapper row text-align--center nested-span ribbon-drop"> <section class="row"> <div class="text-banner--layout column large-centered"> </div> </section> </section> </div> </div> <section class="section-content heading-block margin-top--60 margin-bottom--30 text-align--center"> <div class="copy-block"> <h1 class="heading-block--heading margin-bottom--60 ">Apple Search Ads Glossary</h1> <p class="typography-intro-elevated " role="text">Understand key terms related to your Apple Search Ads account and <br class="br-l br-m no-br-s no-space" />advertising on the App Store</p> </div> </section> <div class="help-glossary-terms"> <section class="section-content section-segement-nav" data-tab-nav=""> <div class="nav-wrapper nav-sticky-top offset-localnav"> <div class="tabnav with-paddles tab-group-wrapper"> <ul aria-label="alphabets" role="tablist" class="tabnav-items"> <li class="tabnav-link" data-nav-id="A"> <button tabindex="-1" aria-controls="panel-A" aria-label="navigate to items beginning with letter A" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">A</button> </li> <li class="tabnav-link" data-nav-id="B"> <button tabindex="-1" aria-controls="panel-B" aria-label="navigate to items beginning with letter B" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">B</button> </li> <li class="tabnav-link" data-nav-id="C"> <button tabindex="-1" aria-controls="panel-C" aria-label="navigate to items beginning with letter C" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">C</button> </li> <li class="tabnav-link" data-nav-id="D"> <button tabindex="-1" aria-controls="panel-D" aria-label="navigate to items beginning with letter D" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">D</button> </li> <li class="tabnav-link" data-nav-id="E"> <button tabindex="-1" aria-controls="panel-E" aria-label="navigate to items beginning with letter E" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">E</button> </li> <li class="tabnav-link" data-nav-id="F"> <button tabindex="-1" aria-controls="panel-F" aria-label="navigate to items beginning with letter F" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">F</button> </li> <li class="tabnav-link" data-nav-id="G"> <button tabindex="-1" aria-controls="panel-G" aria-label="navigate to items beginning with letter G" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">G</button> </li> <li class="tabnav-link" data-nav-id="I"> <button tabindex="-1" aria-controls="panel-I" aria-label="navigate to items beginning with letter I" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">I</button> </li> <li class="tabnav-link" data-nav-id="K"> <button tabindex="-1" aria-controls="panel-K" aria-label="navigate to items beginning with letter K" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">K</button> </li> <li class="tabnav-link" data-nav-id="L"> <button tabindex="-1" aria-controls="panel-L" aria-label="navigate to items beginning with letter L" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">L</button> </li> <li class="tabnav-link" data-nav-id="M"> <button tabindex="-1" aria-controls="panel-M" aria-label="navigate to items beginning with letter M" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">M</button> </li> <li class="tabnav-link" data-nav-id="N"> <button tabindex="-1" aria-controls="panel-N" aria-label="navigate to items beginning with letter N" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">N</button> </li> <li class="tabnav-link" data-nav-id="P"> <button tabindex="-1" aria-controls="panel-P" aria-label="navigate to items beginning with letter P" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">P</button> </li> <li class="tabnav-link" data-nav-id="Q"> <button tabindex="-1" aria-controls="panel-Q" aria-label="navigate to items beginning with letter Q" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">Q</button> </li> <li class="tabnav-link" data-nav-id="R"> <button tabindex="-1" aria-controls="panel-R" aria-label="navigate to items beginning with letter R" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">R</button> </li> <li class="tabnav-link" data-nav-id="S"> <button tabindex="-1" aria-controls="panel-S" aria-label="navigate to items beginning with letter S" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">S</button> </li> <li class="tabnav-link" data-nav-id="T"> <button tabindex="-1" aria-controls="panel-T" aria-label="navigate to items beginning with letter T" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">T</button> </li> <li class="tabnav-link" data-nav-id="V"> <button tabindex="-1" aria-controls="panel-V" aria-label="navigate to items beginning with letter V" role="tab" aria-selected="false" class="typography-eyebrow-reduced tab-label">V</button> </li> </ul> <div class="tabnav-paddles"> <button aria-hidden="true" disabled="" class="tabnav-paddle tabnav-paddle-left"></button> <button aria-hidden="true" disabled="" class="tabnav-paddle tabnav-paddle-right"></button> </div> </div> <div class="tabnav-sticky-bg"></div> </div> <ul class="tabpanel-list-wrapper accordion-group" aria-describedby="list-navigation-hint" role="presentation" aria-label="Glossary list"> <li class="accordion-alt" data-identifier="A" id="panel-A" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">A</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-account" aria-controls="region-account" aria-expanded="false"> <span class="icon-copy">account</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-account" aria-labelledby="accordion-header-account" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>An Apple Search Ads account lets you create and manage ad campaigns for your apps. Accounts must be linked to your App Store Connect account. Accounts allow for specific role assignment, such as admin, campaign group manager, and read only.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Account Admin role" aria-controls="region-Account Admin role" aria-expanded="false"> <span class="icon-copy">Account Admin role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Account Admin role" aria-labelledby="accordion-header-Account Admin role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads user role with permission to access account settings, view reporting, and manage all app promotions or campaigns, users, billing, and API connections.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Account Finance role" aria-controls="region-Account Finance role" aria-expanded="false"> <span class="icon-copy">Account Finance role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Account Finance role" aria-labelledby="accordion-header-Account Finance role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads user role with permission to access account settings and manage billing.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Account Read Only role" aria-controls="region-Account Read Only role" aria-expanded="false"> <span class="icon-copy">Account Read Only role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Account Read Only role" aria-labelledby="accordion-header-Account Read Only role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads user role with permission to view reporting and data across the account.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Account Settings page" aria-controls="region-Account Settings page" aria-expanded="false"> <span class="icon-copy">Account Settings page</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Account Settings page" aria-labelledby="accordion-header-Account Settings page" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The page in Apple Search Ads where you can access your account’s business details, manage and invite users, create and view API authorizations, view and update your payment method, and see your change history for activity on your account. You can get to the Account Settings page by clicking your name in the top-right corner of any page in your account. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Actions menu" aria-controls="region-Actions menu" aria-expanded="false"> <span class="icon-copy">Actions menu</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Actions menu" aria-labelledby="accordion-header-Actions menu" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The menu within Apple Search Ads Advanced that’s used to activate, pause, remove, or duplicate/share campaigns, ad groups, keywords, or negative keywords. The Actions menu also gives you the option to download campaign metrics or campaign and ad group settings. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad group" aria-controls="region-ad group" aria-expanded="false"> <span class="icon-copy">ad group</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad group" aria-labelledby="accordion-header-ad group" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Apple Search Ads Advanced campaigns contain ad groups where you can specify different max CPT bids and audience settings. Today tab, Search tab, and product pages ad groups include bids and audience settings only. Search results ad groups can contain bids, audience settings, keywords, negative keywords, and ad variations. Each campaign can be made up of one or more ad groups.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad group ID" aria-controls="region-ad group ID" aria-expanded="false"> <span class="icon-copy">ad group ID</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad group ID" aria-labelledby="accordion-header-ad group ID" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A unique numerical identifier assigned to each ad group in Apple Search Ads Advanced.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad group status" aria-controls="region-ad group status" aria-expanded="false"> <span class="icon-copy">ad group status</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad group status" aria-labelledby="accordion-header-ad group status" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The indicator that shows whether an Apple Search Ads Advanced ad group is running, paused, on hold, or removed.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Ad Groups dashboard" aria-controls="region-Ad Groups dashboard" aria-expanded="false"> <span class="icon-copy">Ad Groups dashboard</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Ad Groups dashboard" aria-labelledby="accordion-header-Ad Groups dashboard" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The Apple Search Ads Advanced dashboard that contains your list of ad groups in any campaign. From this dashboard, you can manage campaign settings, view a list of ad groups, adjust your budget, see your ad group change history, and view reports.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad ID" aria-controls="region-ad ID" aria-expanded="false"> <span class="icon-copy">ad ID</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad ID" aria-labelledby="accordion-header-ad ID" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A unique numerical identifier assigned to each ad variation in Apple Search Ads Advanced search results campaigns.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Ad mark" aria-controls="region-Ad mark" aria-expanded="false"> <span class="icon-copy">Ad mark</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Ad mark" aria-labelledby="accordion-header-Ad mark" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">All ads on the App Store have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user’s device and what may work best for the search query and user.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad placement" aria-controls="region-ad placement" aria-expanded="false"> <span class="icon-copy">ad placement</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad placement" aria-labelledby="accordion-header-ad placement" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The place on the App Store where your ad appears. Ads can run on the Today tab, on the Search tab at the top of the suggested apps list, at the top of App Store search results, or on relevant product pages to users who have scrolled to the bottom of the page. <a href="/app-store/help/ad-placements/0081-ad-placement-options" class="article-copy-block--link more">Learn more</a></p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad status" aria-controls="region-ad status" aria-expanded="false"> <span class="icon-copy">ad status</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad status" aria-labelledby="accordion-header-ad status" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The indicator that shows whether a default ad, ad variation (custom ad), or Today tab ad is active, paused, incompatible, disabled, on hold, unsupported, or deleted.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="advariationID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-ad variation" aria-controls="region-ad variation" aria-expanded="false"> <span class="icon-copy">ad variation</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-ad variation" aria-labelledby="accordion-header-ad variation" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">In Apple Search Ads Advanced, a search results ad with creative based on a custom product page you’ve set up in App Store Connect. (See <b><a data-id="#customadID">custom ad</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Ads dashboard" aria-controls="region-Ads dashboard" aria-expanded="false"> <span class="icon-copy">Ads dashboard</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Ads dashboard" aria-labelledby="accordion-header-Ads dashboard" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The Apple Search Ads Advanced dashboard that shows current and historical performance data for all ad variations, including your default ad and custom ads. From this dashboard, you can create and remove ad variations, change the status of ad variations, and edit a custom ad’s name. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-All Keywords dashboard" aria-controls="region-All Keywords dashboard" aria-expanded="false"> <span class="icon-copy">All Keywords dashboard</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-All Keywords dashboard" aria-labelledby="accordion-header-All Keywords dashboard" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The All Keywords dashboard in an Apple Search Ads Advanced search results campaign lets you see all of your keywords, their bids, and their performance metrics across all ad groups in the campaign.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-API" aria-controls="region-API" aria-expanded="false"> <span class="icon-copy">API</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-API" aria-labelledby="accordion-header-API" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">API stands for application programming interface, and allows two software platforms to interact with each other. Apple Search Ads Advanced offers APIs to support campaign management, measurement, and reporting. (See <b><a data-id="#AttributionAPIID">Attribution API</a></b> and <b><a data-id="#CampaignManagementAPIID">Campaign Management API</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-API Account Manager role" aria-controls="region-API Account Manager role" aria-expanded="false"> <span class="icon-copy">API Account Manager role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-API Account Manager role" aria-labelledby="accordion-header-API Account Manager role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced user role with permission to view reporting and manage all campaigns across the account with read and write capabilities, and manage an API connection.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-API Account Read Only role" aria-controls="region-API Account Read Only role" aria-expanded="false"> <span class="icon-copy">API Account Read Only role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-API Account Read Only role" aria-labelledby="accordion-header-API Account Read Only role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced role with permission to view reporting and data across the account with read only permission, and manage an API connection. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-API Read & Write limited access role" aria-controls="region-API Read & Write limited access role" aria-expanded="false"> <span class="icon-copy">API Read & Write limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-API Read & Write limited access role" aria-labelledby="accordion-header-API Read & Write limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced role with permission limited to specific campaigns groups. Users with this role can view reporting and manage all campaigns and settings within a campaign group with read and write capabilities, and manage an API connection.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-API Read Only limited access role" aria-controls="region-API Read Only limited access role" aria-expanded="false"> <span class="icon-copy">API Read Only limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-API Read Only limited access role" aria-labelledby="accordion-header-API Read Only limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced role with permission limited to specific campaigns groups. Users with this role can view reporting and data for the campaign group, and manage an API connection.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-app ID" aria-controls="region-app ID" aria-expanded="false"> <span class="icon-copy">app ID</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-app ID" aria-labelledby="accordion-header-app ID" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A unique numerical identifier assigned to each app on the App Store.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-app ratings" aria-controls="region-app ratings" aria-expanded="false"> <span class="icon-copy">app ratings</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-app ratings" aria-labelledby="accordion-header-app ratings" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Ratings and reviews provided by App Store customers to give feedback on their app experiences and help others decided which apps they’d like to try.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-app review process" aria-controls="region-app review process" aria-expanded="false"> <span class="icon-copy">app review process</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-app review process" aria-labelledby="accordion-header-app review process" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The process Apple uses to review any new app before it appears on the App Store. The reviews are designed to ensure that an app performs well, does what it says it does, and conforms to our data and other policies.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Apple Account" aria-controls="region-Apple Account" aria-expanded="false"> <span class="icon-copy">Apple Account</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Apple Account" aria-labelledby="accordion-header-Apple Account" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>An Apple Account is the personal account you use to access Apple services like the App Store, iCloud, and more. It includes the email address and password you use to sign in, as well as all of the contact, payment, and security details that you’ll use across Apple services. </p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Apple Search Ads Partner" aria-controls="region-Apple Search Ads Partner" aria-expanded="false"> <span class="icon-copy">Apple Search Ads Partner</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Apple Search Ads Partner" aria-labelledby="accordion-header-Apple Search Ads Partner" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">One of a select group of leading campaign management companies Apple Search Ads has identified to help Apple Search Ads Advanced customers manage, measure, and optimize their campaigns. Partners work closely with Apple Search Ads to help ensure they provide the highest level of support and expertise. <a href="/app-store/partners" class="article-copy-block--link more">Learn more</a></p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-App Store Connect" aria-controls="region-App Store Connect" aria-expanded="false"> <span class="icon-copy">App Store Connect</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-App Store Connect" aria-labelledby="accordion-header-App Store Connect" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The platform used to upload, submit, and manage apps on the App Store via the web or iOS. A suite of tools also lets you view sales reports, access app analytics, and invite users to test apps with TestFlight. App Store Connect is also where you create custom product pages for your app. To use Apple Search Ads, your account must be linked to App Store Connect.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-App Store product page" aria-controls="region-App Store product page" aria-expanded="false"> <span class="icon-copy">App Store product page</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-App Store product page" aria-labelledby="accordion-header-App Store product page" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A showcase page for an app where every element can attract users and drive downloads. The product page tells people what your app does and who it’s for. It includes your app name, subtitle, icon, app previews, screenshots, description, keywords, and promotional text. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-attribution" aria-controls="region-attribution" aria-expanded="false"> <span class="icon-copy">attribution</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-attribution" aria-labelledby="accordion-header-attribution" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The act of crediting a user action, such as a download, to a particular app promotion or campaign.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="AttributionAPIID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Attribution API" aria-controls="region-Attribution API" aria-expanded="false"> <span class="icon-copy">Attribution API</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Attribution API" aria-labelledby="accordion-header-Attribution API" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The Apple Ads Attribution API enables you to measure and attribute app downloads that originate from Apple Search Ads app promotions and campaigns.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-attribution window" aria-controls="region-attribution window" aria-expanded="false"> <span class="icon-copy">attribution window</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-attribution window" aria-labelledby="accordion-header-attribution window" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The maximum time allowed between an ad tap or impression and a conversion when performing attribution. The attribution window for Apple Search Ads is 30 days.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-audience settings" aria-controls="region-audience settings" aria-expanded="false"> <span class="icon-copy">audience settings</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-audience settings" aria-labelledby="accordion-header-audience settings" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Apple Search Ads Advanced targeting criteria, including customer types (all users, new users, returning users, users of your other apps), demographics (age and gender), locations, and devices (iPhone or iPad). Audience settings are applied at the ad group level. Note that using audience settings can limit the number of impressions your ad receives.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="averageCPAID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-average CPA (tap-through)" aria-controls="region-average CPA (tap-through)" aria-expanded="false"> <span class="icon-copy">average CPA (tap-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-average CPA (tap-through)" aria-labelledby="accordion-header-average CPA (tap-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Tap-through average cost-per-acquisition is the total Apple Search Ads Advanced campaign spend divided by the number of taps on your ad that led to installs within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="averageCPAID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-average CPA (total)" aria-controls="region-average CPA (total)" aria-expanded="false"> <span class="icon-copy">average CPA (total)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-average CPA (total)" aria-labelledby="accordion-header-average CPA (total)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Total average cost-per-acquisition is the total Apple Search Ads Advanced campaign spend divided by total installs resulting from a view or a tap on your ad within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="averageCPMID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-average CPM" aria-controls="region-average CPM" aria-expanded="false"> <span class="icon-copy">average CPM</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-average CPM" aria-labelledby="accordion-header-average CPM" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Average cost-per-thousand-impressions is the average amount an Apple Search Ads Advanced advertiser pays per one thousand ad impressions on the App Store.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="averageCPTID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-average CPT" aria-controls="region-average CPT" aria-expanded="false"> <span class="icon-copy">average CPT</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-average CPT" aria-labelledby="accordion-header-average CPT" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Average cost-per-tap is the average amount an Apple Search Ads Advanced advertiser has paid for a tap on their ad.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-average daily spend" aria-controls="region-average daily spend" aria-expanded="false"> <span class="icon-copy">average daily spend</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-average daily spend" aria-labelledby="accordion-header-average daily spend" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The average amount spent each day, or spend divided by the number of days shown in the date range on the Apple Search Ads Advanced Campaigns dashboard.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="B" id="panel-B" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">B</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-bid" aria-controls="region-bid" aria-expanded="false"> <span class="icon-copy">bid</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-bid" aria-labelledby="accordion-header-bid" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">In Apple Search Ads Advanced, your maximum cost-per-tap (max CPT) bid is the maximum amount you’re willing to pay for a tap on your ad. In Apple Search Ads Basic, your maximum cost-per-install (max CPI) is the maximum amount you’re willing to pay for a download of your app.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-billing event" aria-controls="region-billing event" aria-expanded="false"> <span class="icon-copy">billing event</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-billing event" aria-labelledby="accordion-header-billing event" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">In the Apple Search Ads Advanced campaign settings template and the Campaign Management API, billing event is the billable action that must occur for a campaign to be charged. A tap on your ad would be a billing event.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="broadmatchID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-broad match (match type)" aria-controls="region-broad match (match type)" aria-expanded="false"> <span class="icon-copy">broad match (match type)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-broad match (match type)" aria-labelledby="accordion-header-broad match (match type)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A keyword setting in Apple Search Ads Advanced search results campaigns that helps control how ads are matched to user searches on the App Store. Broad match ensures your ad will run on relevant close variants of a keyword, such as singular, plurals, misspellings, synonyms, related searches, and phrases that include that term, fully or partially.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-budget order" aria-controls="region-budget order" aria-expanded="false"> <span class="icon-copy">budget order</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-budget order" aria-labelledby="accordion-header-budget order" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An option for pre-approved Apple Search Ads Advanced advertisers who are paying via monthly invoicing. A budget order ensures a cap on the total spend across campaigns in a campaign group, over a specified period of time, so you never exceed your total budget.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="C" id="panel-C" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">C</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-campaign" aria-controls="region-campaign" aria-expanded="false"> <span class="icon-copy">campaign</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-campaign" aria-labelledby="accordion-header-campaign" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>A set of ad groups that share a budget, location targeting, and other settings in Apple Search Ads Advanced. Campaigns are set to run ads either on the App Store Today tab, on the Search tab, in App Store search results, or on product pages across the App Store as people browse apps, and they’re often used to organize categories of products or services that you offer. Your account can have one or many campaigns running. </p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-campaign group" aria-controls="region-campaign group" aria-expanded="false"> <span class="icon-copy">campaign group</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-campaign group" aria-labelledby="accordion-header-campaign group" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Campaign groups can include one or more Apple Search Ads Advanced campaigns, and are useful for agencies managing multiple clients. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Campaign Group Manager limited access role" aria-controls="region-Campaign Group Manager limited access role" aria-expanded="false"> <span class="icon-copy">Campaign Group Manager limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Campaign Group Manager limited access role" aria-labelledby="accordion-header-Campaign Group Manager limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads user role with permission to view reporting and manage all campaigns and settings in a campaign group.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-campaign ID" aria-controls="region-campaign ID" aria-expanded="false"> <span class="icon-copy">campaign ID</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-campaign ID" aria-labelledby="accordion-header-campaign ID" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A unique numerical identifier assigned to each campaign in Apple Search Ads Advanced.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="CampaignManagementAPIID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Campaign Management API" aria-controls="region-Campaign Management API" aria-expanded="false"> <span class="icon-copy">Campaign Management API</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Campaign Management API" aria-labelledby="accordion-header-Campaign Management API" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An API that Apple Search Ads Advanced developers, agencies, and third-party platforms can use to build software that manages campaigns and pulls reports programmatically.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-campaign settings template" aria-controls="region-campaign settings template" aria-expanded="false"> <span class="icon-copy">campaign settings template</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-campaign settings template" aria-labelledby="accordion-header-campaign settings template" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The campaign settings template offers an easy way for Apple Search Ads Advanced advertisers to update multiple campaigns and ad groups at once. It can be downloaded from the Actions menu on the Campaigns dashboard, and allows you to quickly edit settings like daily budget, default max CPT bids, audience, and more.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-campaign status" aria-controls="region-campaign status" aria-expanded="false"> <span class="icon-copy">campaign status</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-campaign status" aria-labelledby="accordion-header-campaign status" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The indicator that shows whether a campaign in Apple Search Ads Advanced is running, paused, on hold, or removed.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Campaigns dashboard" aria-controls="region-Campaigns dashboard" aria-expanded="false"> <span class="icon-copy">Campaigns dashboard</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Campaigns dashboard" aria-labelledby="accordion-header-Campaigns dashboard" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The first page Apple Search Ads Advanced advertisers see when you sign in to your account. From this dashboard, you can view a list of your campaigns and campaign history, edit your budget, create new campaigns, and pause, activate, or remove existing campaigns.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Change History" aria-controls="region-Change History" aria-expanded="false"> <span class="icon-copy">Change History</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Change History" aria-labelledby="accordion-header-Change History" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">In Apple Search Ads Advanced, this serves as a record of changes to your account, who made the change, and when. The Change History icon (a circular, counter-clockwise arrow) can be accessed from any dashboard in your account.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Charts dashboard" aria-controls="region-Charts dashboard" aria-expanded="false"> <span class="icon-copy">Charts dashboard</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Charts dashboard" aria-labelledby="accordion-header-Charts dashboard" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced dashboard that lets you view data in bar graphs, charts, and as trend lines to quickly visualize performance over time. You can measure a variety of key metrics by date, ad group, device, or according to specific audience settings.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-conversion" aria-controls="region-conversion" aria-expanded="false"> <span class="icon-copy">conversion</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-conversion" aria-labelledby="accordion-header-conversion" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Also known as an install or a download, a conversion happens when a user taps an ad and then downloads the ad’s app. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-cost-per-acquisition (CPA)" aria-controls="region-cost-per-acquisition (CPA)" aria-expanded="false"> <span class="icon-copy">cost-per-acquisition (CPA)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-cost-per-acquisition (CPA)" aria-labelledby="accordion-header-cost-per-acquisition (CPA)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign. (See <b><a data-id="#averageCPAID">average CPA</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-cost-per-install (CPI)" aria-controls="region-cost-per-install (CPI)" aria-expanded="false"> <span class="icon-copy">cost-per-install (CPI)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-cost-per-install (CPI)" aria-labelledby="accordion-header-cost-per-install (CPI)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The amount an Apple Search Ads Basic developer pays each time an App Store customer taps their ad and downloads their app. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-cost-per-tap (CPT)" aria-controls="region-cost-per-tap (CPT)" aria-expanded="false"> <span class="icon-copy">cost-per-tap (CPT)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-cost-per-tap (CPT)" aria-labelledby="accordion-header-cost-per-tap (CPT)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The amount an Apple Search Ads Advanced advertiser pays for each tap on your ad. Avg CPT divides the total amount spent on a campaign by the number of taps generated. (See <b><a data-id="#averageCPTID">average CPT</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-cost-per-thousand-impressions (CPM)" aria-controls="region-cost-per-thousand-impressions (CPM)" aria-expanded="false"> <span class="icon-copy">cost-per-thousand-impressions (CPM)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-cost-per-thousand-impressions (CPM)" aria-labelledby="accordion-header-cost-per-thousand-impressions (CPM)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The amount an Apple Search Ads Advanced advertiser pays for one thousand ad impressions. Search tab campaigns previously used this pricing model. (See <b><a data-id="#averageCPMID">average CPM</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-CR (tap-through)" aria-controls="region-CR (tap-through)" aria-expanded="false"> <span class="icon-copy">CR (tap-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-CR (tap-through)" aria-labelledby="accordion-header-CR (tap-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Tap-through conversion rate is the total number of Apple Search Ads Advanced installs resulting from taps on your ad divided by the total number of taps within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-CR (total)" aria-controls="region-CR (total)" aria-expanded="false"> <span class="icon-copy">CR (total)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-CR (total)" aria-labelledby="accordion-header-CR (total)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>Total conversion rate is the total Apple Search Ads Advanced installs resulting from a view or a tap on your ad divided by total number of taps within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-creative source" aria-controls="region-creative source" aria-expanded="false"> <span class="icon-copy">creative source</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-creative source" aria-labelledby="accordion-header-creative source" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced reporting dimension that indicates the source of an ad’s creative. This could be a custom product page, a default product page, or previously built Creative Sets. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="customadID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-custom ad" aria-controls="region-custom ad" aria-expanded="false"> <span class="icon-copy">custom ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-custom ad" aria-labelledby="accordion-header-custom ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">In Apple Search Ads Advanced, a search results ad with creative based on a custom product page you’ve set up in App Store Connect. (See <b><a data-id="#advariationID">ad variation</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-custom product page" aria-controls="region-custom product page" aria-expanded="false"> <span class="icon-copy">custom product page</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-custom product page" aria-labelledby="accordion-header-custom product page" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>An additional version of your App Store product page that highlights specific app features or content, has a unique URL, and can include a deep link. You can create up to 35 custom product pages and use them as the basis for your ad creative in Apple Search Ads Advanced.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-custom reports" aria-controls="region-custom reports" aria-expanded="false"> <span class="icon-copy">custom reports</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-custom reports" aria-labelledby="accordion-header-custom reports" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A reporting option in Apple Search Ads Advanced that allows you to set report granularity; run expansive queries for key metrics at the keyword, ad group, campaign, country or region, or app level; and schedule reports to automatically run daily, weekly, or monthly. <a href="/app-store/help/reporting/0026-create-custom-reports" class="article-copy-block--link more">Learn more</a></p> </div> </div> </li> <li class="accordion-alt" data-identifier="D" id="panel-D" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">D</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-daily budget" aria-controls="region-daily budget" aria-expanded="false"> <span class="icon-copy">daily budget</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-daily budget" aria-labelledby="accordion-header-daily budget" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The average amount allocated for an Apple Search Ads Advanced campaign to spend each day over the course of a month. A campaign’s monthly spend won’t be more than the daily budget times the average number of days in a calendar month, which is calculated as 30.4. On days with opportunities to get more downloads, a campaign’s spend may exceed the daily budget. A campaign will continue to spend every month based on its daily budget amount unless it is paused, removed, or reaches its end date. If an end date is set, the campaign won’t spend more than its total number of days times the daily budget. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-days left in campaign" aria-controls="region-days left in campaign" aria-expanded="false"> <span class="icon-copy">days left in campaign</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-days left in campaign" aria-labelledby="accordion-header-days left in campaign" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The number of calendar days left until an Apple Search Ads Advanced campaign end date is reached, based on the account time zone. If no end date is set, the campaign spend will automatically extend to each new month based on the daily budget amount.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-deep link" aria-controls="region-deep link" aria-expanded="false"> <span class="icon-copy">deep link</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-deep link" aria-labelledby="accordion-header-deep link" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced, a link that directs people from a custom product page on the App Store to a relevant place within an app. A deep link can be a universal link or a custom URL.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-default ad" aria-controls="region-default ad" aria-expanded="false"> <span class="icon-copy">default ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-default ad" aria-labelledby="accordion-header-default ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">To promote your app in search results, Apple Search Ads automatically creates a default image and text ad using the first few screenshots and app previews taken from the App Store product page.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-default max CPT bid" aria-controls="region-default max CPT bid" aria-expanded="false"> <span class="icon-copy">default max CPT bid</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-default max CPT bid" aria-labelledby="accordion-header-default max CPT bid" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A bid that applies to all keywords in an Apple Search Ads Advanced search results ad group unless an individual keyword bid is applied. (See <b><a data-id="#maxCPTbidID">max CPT bid</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-device" aria-controls="region-device" aria-expanded="false"> <span class="icon-copy">device</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-device" aria-labelledby="accordion-header-device" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The user device on which your ads may appear (iPhone or iPad). In Apple Search Ads Advanced, ad groups can target both types of devices or one only. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-dimension" aria-controls="region-dimension" aria-expanded="false"> <span class="icon-copy">dimension</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-dimension" aria-labelledby="accordion-header-dimension" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An element of your Apple Search Ads Advanced campaign that can be included in a custom report. For example, campaign ID or bid amount. Dimensions appear as rows in custom reports. </p> </div> </div> </li> <li class="accordion-alt" data-identifier="E" id="panel-E" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">E</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-estimated average cost-per-acquisition (CPA)" aria-controls="region-estimated average cost-per-acquisition (CPA)" aria-expanded="false"> <span class="icon-copy">estimated average cost-per-acquisition (CPA)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-estimated average cost-per-acquisition (CPA)" aria-labelledby="accordion-header-estimated average cost-per-acquisition (CPA)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The estimated average cost-per-acquisition you could see over a seven-day period after applying a recommendation in Apple Search Ads Advanced, based on historical data.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-estimated installs" aria-controls="region-estimated installs" aria-expanded="false"> <span class="icon-copy">estimated installs</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-estimated installs" aria-labelledby="accordion-header-estimated installs" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The estimated installs you could see over a seven-day period after applying a recommendation in Apple Search Ads Advanced, based on historical data.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-estimated spend" aria-controls="region-estimated spend" aria-expanded="false"> <span class="icon-copy">estimated spend</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-estimated spend" aria-labelledby="accordion-header-estimated spend" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>The estimated amount you could spend over a seven-day period after applying a recommendation in Apple Search Ads Advanced, based on historical data.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="exactmatchID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-exact match (match type)" aria-controls="region-exact match (match type)" aria-expanded="false"> <span class="icon-copy">exact match (match type)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-exact match (match type)" aria-labelledby="accordion-header-exact match (match type)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A keyword setting in Apple Search Ads Advanced search results campaigns that provides for the tightest control over searches where your ad may appear. This match type matches your ad to searches on an exact keyword, as well as common misspellings and plural variations.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="F" id="panel-F" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">F</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-filter" aria-controls="region-filter" aria-expanded="false"> <span class="icon-copy">filter</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-filter" aria-labelledby="accordion-header-filter" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">From any Apple Search Ads Advanced reporting dashboard or tab, you can filter the data you see using a range of general, performance, or advanced options available in the Filters menu. In custom reports, you can choose to filter data by campaigns, promoted apps, countries and regions, campaign status, or ad group status.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="G" id="panel-G" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">G</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-General Data Protection Regulation (GDPR)" aria-controls="region-General Data Protection Regulation (GDPR)" aria-expanded="false"> <span class="icon-copy">General Data Protection Regulation (GDPR)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-General Data Protection Regulation (GDPR)" aria-labelledby="accordion-header-General Data Protection Regulation (GDPR)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Protects the data and privacy of all individual within the European Union.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Goods and Services Tax (GST)" aria-controls="region-Goods and Services Tax (GST)" aria-expanded="false"> <span class="icon-copy">Goods and Services Tax (GST)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Goods and Services Tax (GST)" aria-labelledby="accordion-header-Goods and Services Tax (GST)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A value-added tax levied on most goods and services in countries such as India and Malaysia. </p> </div> </div> </li> <li class="accordion-alt" data-identifier="I" id="panel-I" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">I</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-IDFA/IFA" aria-controls="region-IDFA/IFA" aria-expanded="false"> <span class="icon-copy">IDFA/IFA</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-IDFA/IFA" aria-labelledby="accordion-header-IDFA/IFA" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Apple’s identifier for advertisers. This alphanumeric string is unique to each device when serving advertisements. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-impression share" aria-controls="region-impression share" aria-expanded="false"> <span class="icon-copy">impression share</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-impression share" aria-labelledby="accordion-header-impression share" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The share of impressions your Apple Search Ads Advanced search results ad(s) received from the total impressions served on the same search terms or keywords, in the same countries and regions. Impression share is displayed as a percentage range, such as 0‑10%, 11‑20%, and so on. This metric is only available in Apple Search Ads Advanced predefined Impression Share reports and on the Recommendations page.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-impressions (in Apple Search Ads reporting)" aria-controls="region-impressions (in Apple Search Ads reporting)" aria-expanded="false"> <span class="icon-copy">impressions (in Apple Search Ads reporting)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-impressions (in Apple Search Ads reporting)" aria-labelledby="accordion-header-impressions (in Apple Search Ads reporting)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A measurement of the total number of times your Apple Search Ads Advanced ad appeared on the App Store, within a particular time period.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-in-app event" aria-controls="region-in-app event" aria-expanded="false"> <span class="icon-copy">in-app event</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-in-app event" aria-labelledby="accordion-header-in-app event" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Any action taken by a user inside an app, such as a purchase.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Insights (beta)" aria-controls="region-Insights (beta)" aria-expanded="false"> <span class="icon-copy">Insights (beta)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Insights (beta)" aria-labelledby="accordion-header-Insights (beta)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>A data engine within Apple Search Ads Advanced that allows you to explore and visualize performance across your entire account. Insights offers predefined and custom reports, and includes metrics like view-through installs to help you understand the total value of all of your campaigns. Report data can be dynamically updated with just a click.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-installs (tap-through)" aria-controls="region-installs (tap-through)" aria-expanded="false"> <span class="icon-copy">installs (tap-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-installs (tap-through)" aria-labelledby="accordion-header-installs (tap-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the total number of new downloads and redownloads from users who tapped your ad within a 30-day window.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-installs (total)" aria-controls="region-installs (total)" aria-expanded="false"> <span class="icon-copy">installs (total)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-installs (total)" aria-labelledby="accordion-header-installs (total)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the total number of tap-through and view-through new downloads and redownloads resulting from an ad within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-installs (view-through)" aria-controls="region-installs (view-through)" aria-expanded="false"> <span class="icon-copy">installs (view-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-installs (view-through)" aria-labelledby="accordion-header-installs (view-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the total number of new downloads and redownloads from users who viewed your ad, but didn’t tap it, within one day of the ad view.</p> </p> </div> </div> </li> <li class="accordion-alt" data-identifier="K" id="panel-K" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">K</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-keyword" aria-controls="region-keyword" aria-expanded="false"> <span class="icon-copy">keyword</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-keyword" aria-labelledby="accordion-header-keyword" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A relevant word or term someone may use when searching for an app like yours. In your Apple Search Ads Advanced ad groups, you can add keywords that you think your customers would search for on the App Store. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-keyword ID" aria-controls="region-keyword ID" aria-expanded="false"> <span class="icon-copy">keyword ID</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-keyword ID" aria-labelledby="accordion-header-keyword ID" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A unique numerical identifier assigned to each keyword in Apple Search Ads Advanced.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-keyword status" aria-controls="region-keyword status" aria-expanded="false"> <span class="icon-copy">keyword status</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-keyword status" aria-labelledby="accordion-header-keyword status" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The indicator that shows whether a keyword in an Apple Search Ads Advanced search results campaign is active, paused, on hold, or removed.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Keywords tab" aria-controls="region-Keywords tab" aria-expanded="false"> <span class="icon-copy">Keywords tab</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Keywords tab" aria-labelledby="accordion-header-Keywords tab" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The Keywords tab in an Apple Search Ads Advanced search results ad group lets you see the ad group’s keywords, bids, and performance metrics. The tab is accessed from the Ad Group Keywords dashboard.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="L" id="panel-L" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">L</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-last click/last tap attribution" aria-controls="region-last click/last tap attribution" aria-expanded="false"> <span class="icon-copy">last click/last tap attribution</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-last click/last tap attribution" aria-labelledby="accordion-header-last click/last tap attribution" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An attribution model that gives all the conversion credit to the last touch-point a prospect experiences before downloading. More specifically, it’s the ad that was last seen or tapped before the person downloaded the app.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-lifetime budget" aria-controls="region-lifetime budget" aria-expanded="false"> <span class="icon-copy">lifetime budget</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-lifetime budget" aria-labelledby="accordion-header-lifetime budget" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The total amount an advertiser wanted to spend on an Apple Search Ads Advanced campaign. Campaigns created prior to June 2022 can retain lifetime budget.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Link Accounts limited access role" aria-controls="region-Link Accounts limited access role" aria-expanded="false"> <span class="icon-copy">Link Accounts limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Link Accounts limited access role" aria-labelledby="accordion-header-Link Accounts limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><div>An Apple Search Ads Advanced role with permission limited to specific campaigns groups. Users with this role can link an App Store Connect account to a campaign group.</div> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-locations" aria-controls="region-locations" aria-expanded="false"> <span class="icon-copy">locations</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-locations" aria-labelledby="accordion-header-locations" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Apple Search Ads Advanced supports location refinement in many countries and regions. If your app only serves certain areas, this feature ensures you don’t use budget showing ads for searches occurring outside of those areas. An example would be a food delivery app that only serves the area around San Francisco.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-low volume" aria-controls="region-low volume" aria-expanded="false"> <span class="icon-copy">low volume</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-low volume" aria-labelledby="accordion-header-low volume" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced term that appears if the data you’re requesting to see within a performance chart is below Apple’s privacy threshold. For example, search terms must reach at least 10 impressions, otherwise the “low volume” value will appear in your search term chart. Age, gender, or location reports require at least 100 impressions before Apple Search Ads can show any values.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="M" id="panel-M" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">M</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-match source" aria-controls="region-match source" aria-expanded="false"> <span class="icon-copy">match source</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-match source" aria-labelledby="accordion-header-match source" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Indicates whether an Apple Search Ads Advanced search results ad impression was the result of Search Match or a bidded keyword.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-match type" aria-controls="region-match type" aria-expanded="false"> <span class="icon-copy">match type</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-match type" aria-labelledby="accordion-header-match type" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced search results keyword setting that helps you control how your keywords are matched to user searches. (See <b><a data-id="#broadmatchID">broad match</a></b> and <b><a data-id="#exactmatchID">exact match</a></b>)</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-max CPI" aria-controls="region-max CPI" aria-expanded="false"> <span class="icon-copy">max CPI</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-max CPI" aria-labelledby="accordion-header-max CPI" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>For Apple Search Ads Basic developers, maximum cost-per-install is the maximum amount you’re willing to pay for a customer to install your app after tapping your ad.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="maxCPTbidID"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-max CPT bid" aria-controls="region-max CPT bid" aria-expanded="false"> <span class="icon-copy">max CPT bid</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-max CPT bid" aria-labelledby="accordion-header-max CPT bid" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>For Apple Search Ads Advanced advertisers, maximum cost-per-tap bid is the maximum amount you’re willing to pay for a tap on your ad.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-metadata" aria-controls="region-metadata" aria-expanded="false"> <span class="icon-copy">metadata</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-metadata" aria-labelledby="accordion-header-metadata" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">App title and description within a product page on the App Store. Apple Search Ads depends on metadata to create and serve ads on the App Store. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-mobile measurement provider (MMP)" aria-controls="region-mobile measurement provider (MMP)" aria-expanded="false"> <span class="icon-copy">mobile measurement provider (MMP)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-mobile measurement provider (MMP)" aria-labelledby="accordion-header-mobile measurement provider (MMP)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A third-party expert hired by advertisers and marketers. MMPs interact with various marketing channels independently to count app installs and measure post-install events.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-monthly budget" aria-controls="region-monthly budget" aria-expanded="false"> <span class="icon-copy">monthly budget</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-monthly budget" aria-labelledby="accordion-header-monthly budget" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The total amount you want to spend each month on an Apple Search Ads Basic app promotion.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-multi-touch attribution" aria-controls="region-multi-touch attribution" aria-expanded="false"> <span class="icon-copy">multi-touch attribution</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-multi-touch attribution" aria-labelledby="accordion-header-multi-touch attribution" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An attribution model that gives varying values to multiple publishers or advertising partners who have touched the user as they move through the conversion funnel and download an app.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="N" id="panel-N" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">N</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-negative keyword" aria-controls="region-negative keyword" aria-expanded="false"> <span class="icon-copy">negative keyword</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-negative keyword" aria-labelledby="accordion-header-negative keyword" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A term in an Apple Search Ads Advanced search results campaign or ad group that prevents your ad from appearing for certain App Store searches.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Negative Keywords tab" aria-controls="region-Negative Keywords tab" aria-expanded="false"> <span class="icon-copy">Negative Keywords tab</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Negative Keywords tab" aria-labelledby="accordion-header-Negative Keywords tab" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A tab found within the Apple Search Ads Advanced All Keywords dashboard and the Ad Group Keywords dashboard. The Negative Keywords tab lets you view all negative keywords in a search results campaign or ad group, add more negative keywords to the campaign or ad group, and delete negative keywords.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-new downloads (tap-through)" aria-controls="region-new downloads (tap-through)" aria-expanded="false"> <span class="icon-copy">new downloads (tap-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-new downloads (tap-through)" aria-labelledby="accordion-header-new downloads (tap-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, new downloads from users who tapped your ad and have not previously downloaded your app. These are counted within a 30-day window.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-new downloads (total)" aria-controls="region-new downloads (total)" aria-expanded="false"> <span class="icon-copy">new downloads (total)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-new downloads (total)" aria-labelledby="accordion-header-new downloads (total)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the total number of tap-through and view-through new downloads resulting from an ad within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-new downloads (view-through)" aria-controls="region-new downloads (view-through)" aria-expanded="false"> <span class="icon-copy">new downloads (view-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-new downloads (view-through)" aria-labelledby="accordion-header-new downloads (view-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, new downloads from users who viewed your ad but didn’t tap it, and have not previously downloaded your app. These are counted within one day of the ad view.</p> </p> </div> </div> </li> <li class="accordion-alt" data-identifier="P" id="panel-P" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">P</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-paid search" aria-controls="region-paid search" aria-expanded="false"> <span class="icon-copy">paid search</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-paid search" aria-labelledby="accordion-header-paid search" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The placement of ads within search engine results. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Personalized Ads setting" aria-controls="region-Personalized Ads setting" aria-expanded="false"> <span class="icon-copy">Personalized Ads setting</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Personalized Ads setting" aria-labelledby="accordion-header-Personalized Ads setting" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A user setting that determines whether audience information, such as age, gender, or app downloads and purchases, may be used to help improve the relevance of Apple-delivered ads. If a user turns off the Personalized Ads setting on their device, such audience setting information will not be used. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-product page optimization (PPO)" aria-controls="region-product page optimization (PPO)" aria-expanded="false"> <span class="icon-copy">product page optimization (PPO)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-product page optimization (PPO)" aria-labelledby="accordion-header-product page optimization (PPO)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The process of optimizing the content and structure of an App Store product page to make it more appealing to customers and potentially help boost organic listings for the app. Adding a video or changing copy are examples of actions a developer or advertiser can take to optimize their product page.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-product pages — while browsing ad" aria-controls="region-product pages — while browsing ad" aria-expanded="false"> <span class="icon-copy">product pages — while browsing ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-product pages — while browsing ad" aria-labelledby="accordion-header-product pages — while browsing ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><div>An ad created with Apple Search Ads Advanced that appears to users who have scrolled to the bottom of relevant product pages, actively researching apps and getting information to help them decide whether to download. The ad appears at the top of the You Might Also Like list.</div> </p> </div> </div> </li> <li class="accordion-alt" data-identifier="Q" id="panel-Q" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">Q</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-query" aria-controls="region-query" aria-expanded="false"> <span class="icon-copy">query</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-query" aria-labelledby="accordion-header-query" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The words or phrase that a user enters into the App Store search engine.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="R" id="panel-R" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">R</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-rank" aria-controls="region-rank" aria-expanded="false"> <span class="icon-copy">rank</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-rank" aria-labelledby="accordion-header-rank" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">How an app ranks in terms of impression share compared to other apps in the same countries and regions. Rank is displayed as numbers from 1 to 5 or >5, with 1 being the highest rank. This metric is only available in Apple Search Ads Advanced predefined Impression Share reports and on the Recommendations page. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Read & Write limited access role" aria-controls="region-Read & Write limited access role" aria-expanded="false"> <span class="icon-copy">Read & Write limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Read & Write limited access role" aria-labelledby="accordion-header-Read & Write limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced user role with permission limited to specific campaign groups. Users with this role can view reporting manage all campaigns within a campaign group.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Read Only limited access role" aria-controls="region-Read Only limited access role" aria-expanded="false"> <span class="icon-copy">Read Only limited access role</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Read Only limited access role" aria-labelledby="accordion-header-Read Only limited access role" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads user role with permission limited to specific campaign groups. Users with this role can view reporting and data for the campaign group.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Recommendations page" aria-controls="region-Recommendations page" aria-expanded="false"> <span class="icon-copy">Recommendations page</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Recommendations page" aria-labelledby="accordion-header-Recommendations page" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>A page within Apple Search Ads Advanced that provides personalized recommendations to help advertisers optimize their campaigns and improve performance. You can view keyword and bid recommendations for search results campaigns, and daily budget recommendations for all ad placements.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-recommended bid" aria-controls="region-recommended bid" aria-expanded="false"> <span class="icon-copy">recommended bid</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-recommended bid" aria-labelledby="accordion-header-recommended bid" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>For Apple Search Ads Advanced search results campaigns, a recommended bid may appear in the Max CPT Bid column alongside some keywords on the All Keywords dashboard. Applying these bids can increase the likelihood of your ad showing. Recommendations are based on various factors including historical data related to past performance and recommendations. Actual outcomes, including changes in spend and average CPA, may vary. For more information, check out the Recommendations page in your account.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-redownloads (tap-through)" aria-controls="region-redownloads (tap-through)" aria-expanded="false"> <span class="icon-copy">redownloads (tap-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-redownloads (tap-through)" aria-labelledby="accordion-header-redownloads (tap-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, redownloads from users who tapped your ad within a 30-day window. These are counted when a user downloads your app, deletes it, and downloads it again on the same device or a different one following an ad tap.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-redownloads (total)" aria-controls="region-redownloads (total)" aria-expanded="false"> <span class="icon-copy">redownloads (total)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-redownloads (total)" aria-labelledby="accordion-header-redownloads (total)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the total number of tap-through and view-through redownloads resulting from an ad, within the reporting period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-redownloads (view-through)" aria-controls="region-redownloads (view-through)" aria-expanded="false"> <span class="icon-copy">redownloads (view-through)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-redownloads (view-through)" aria-labelledby="accordion-header-redownloads (view-through)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, redownloads from users who viewed your ad but didn’t tap it. These are counted when a user downloads your app, deletes it, and downloads it again on the same device or a different one within one day of the ad view.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-relevance" aria-controls="region-relevance" aria-expanded="false"> <span class="icon-copy">relevance</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-relevance" aria-labelledby="accordion-header-relevance" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The way Apple Search Ads measures how closely an ad matches the context of a search query.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-return on ad spend (ROAS)" aria-controls="region-return on ad spend (ROAS)" aria-expanded="false"> <span class="icon-copy">return on ad spend (ROAS)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-return on ad spend (ROAS)" aria-labelledby="accordion-header-return on ad spend (ROAS)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The ratio of revenue generated by an advertiser’s investment in Apple Search Ads. Campaign (or app promotion) revenue divided by ad cost x 100.</p> </div> </div> </li> <li class="accordion-alt" data-identifier="S" id="panel-S" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">S</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Sapin Law" aria-controls="region-Sapin Law" aria-expanded="false"> <span class="icon-copy">Sapin Law</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Sapin Law" aria-labelledby="accordion-header-Sapin Law" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A French law that intends to make the business of media-buying more transparent. It requires that only the advertiser who owns both the app and the Apple Search Ads account can promote an app on the App Store in France. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Search Match" aria-controls="region-Search Match" aria-expanded="false"> <span class="icon-copy">Search Match</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Search Match" aria-labelledby="accordion-header-Search Match" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An Apple Search Ads Advanced feature for search results campaigns that allows ads to be matched automatically to search terms without requiring the advertiser to figure out all keyword possibilities and actively bid on them.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-search popularity" aria-controls="region-search popularity" aria-expanded="false"> <span class="icon-copy">search popularity</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-search popularity" aria-labelledby="accordion-header-search popularity" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A relative indicator of an Apple Search Ads Advanced keyword’s popularity. The search popularity indicator is designed to help you learn which keywords in search results campaigns might be most important for promoting your app. Search popularity is displayed as numbers from 1 to 5, with 5 being the most popular. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-search results ad" aria-controls="region-search results ad" aria-expanded="false"> <span class="icon-copy">search results ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-search results ad" aria-labelledby="accordion-header-search results ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An ad created with Apple Search Ads that appears in search results on the App Store. </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Search tab ad" aria-controls="region-Search tab ad" aria-expanded="false"> <span class="icon-copy">Search tab ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Search tab ad" aria-labelledby="accordion-header-Search tab ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">An ad created with Apple Search Ads Advanced that appears at the top of the suggested apps list on the App Store Search tab.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-search term" aria-controls="region-search term" aria-expanded="false"> <span class="icon-copy">search term</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-search term" aria-labelledby="accordion-header-search term" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">A keyword or phrase that people have used to find the particular type of app they’re looking for on the App Store.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Search Terms tab" aria-controls="region-Search Terms tab" aria-expanded="false"> <span class="icon-copy">Search Terms tab</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Search Terms tab" aria-labelledby="accordion-header-Search Terms tab" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The tab within any Apple Search Ads Advanced search results campaign or ad group that provides insights into bidded keyword and Search Match performance metrics. This tab shows you search terms that led to impressions, taps, and installs, along with search queries that Search Match automatically matched to your ads.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-second price auction" aria-controls="region-second price auction" aria-expanded="false"> <span class="icon-copy">second price auction</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-second price auction" aria-labelledby="accordion-header-second price auction" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">Apple Search Ads uses this type of auction to determine the actual amount you’ll pay for advertising on the App Store. Apple Search Ads Advanced campaigns use a cost-per-tap (CPT) model, so you pay only when a user taps your ad. Apple Search Ads Basic app promotions use a cost-per-install (CPI) model, so you pay only when a user downloads your app. With either solution, the second price auction allows you to bid competitively without the worry of overpaying.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-spend" aria-controls="region-spend" aria-expanded="false"> <span class="icon-copy">spend</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-spend" aria-labelledby="accordion-header-spend" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>In Apple Search Ads Advanced reporting, the sum of the cost of each customer tap on your ad over a particular time period.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-suggested default max CPT bid" aria-controls="region-suggested default max CPT bid" aria-expanded="false"> <span class="icon-copy">suggested default max CPT bid</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-suggested default max CPT bid" aria-labelledby="accordion-header-suggested default max CPT bid" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">For Apple Search Ads Advanced search results campaigns, this is our suggestion for a bid amount to increase the likelihood that your ads are shown for relevant searches on the App Store. It’s based on what we know about your app and the max CPT bid advertisers with similar apps are willing to pay for the same keywords. </p> </div> </div> </li> <li class="accordion-alt" data-identifier="T" id="panel-T" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">T</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-tap-through rate (TTR)" aria-controls="region-tap-through rate (TTR)" aria-expanded="false"> <span class="icon-copy">tap-through rate (TTR)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-tap-through rate (TTR)" aria-labelledby="accordion-header-tap-through rate (TTR)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The number of times your Apple Search Ads Advanced ad was tapped by customers divided by the total impressions your ad received.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-taps (in Apple Search Ads reporting)" aria-controls="region-taps (in Apple Search Ads reporting)" aria-expanded="false"> <span class="icon-copy">taps (in Apple Search Ads reporting)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-taps (in Apple Search Ads reporting)" aria-labelledby="accordion-header-taps (in Apple Search Ads reporting)" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body">The number of times your Apple Search Ads Advanced ad was tapped by users within a particular time period.</p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Today tab ad" aria-controls="region-Today tab ad" aria-expanded="false"> <span class="icon-copy">Today tab ad</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Today tab ad" aria-labelledby="accordion-header-Today tab ad" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><p>An ad that appears prominently on the front page of the App Store. Today tab ads are fully visible when people first arrive, and feature your app name, icon, and subtitle. Each ad uses a custom product page you set up in App Store Connect as the tap destination. Your app name, icon, and subtitle must be approved for advertising before your ad can run.</p> </p> </div> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Today tab ad review process" aria-controls="region-Today tab ad review process" aria-expanded="false"> <span class="icon-copy">Today tab ad review process</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Today tab ad review process" aria-labelledby="accordion-header-Today tab ad review process" aria-hidden="true"> <div class="accordion-panel-content"> <p class="typography-body"><div>The process Apple Search Ads uses to review Today tab ads before they appear on the App Store. The reviews are designed to ensure that the app name, icon, and subtitle follow Today tab ad guidelines and conform to Apple Advertising Policies. <a href="/app-store/help/ads/0086-create-today-tab-ads" class="article-copy-block--link more">Learn more</a></div> </p> </div> </div> </li> <li class="accordion-alt" data-identifier="V" id="panel-V" role="tabpanel"> <div class="accordion-content-wrapper"> <span class="typography-label">V</span> </div> </li> <li class="accordion-alt" role="none"> <h3 class="accordion-content-wrapper" id="#test"> <a tabindex="0" class="accordion-content typography-intro" role="button" id="accordion-header-Value Added Tax (VAT)" aria-controls="region-Value Added Tax (VAT)" aria-expanded="false"> <span class="icon-copy">Value Added Tax (VAT)</span> <span class="icon-content icon icon-after icon-chevrondown" aria-hidden="true"></span> </a> </h3> <div class="accordion-panel" role="region" id="region-Value Added Tax (VAT)" aria-labelledby="accordion-header-Value 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