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Marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53"><a href="/blog/" class="elementor-item" tabindex="-1">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3079"><a href="https://www.onlineklik.nl/contact/" class="elementor-item" tabindex="-1">Contact</a></li><li class="button-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-55"><a href="tel:+31403035050" class="elementor-item" tabindex="-1"><i class="fa-solid fa-mug-saucer"></i> 040 – 303 50 50</a></li></ul></nav></div></div></div></div></div><main id="content" class="site-main post-2886 page type-page status-publish hentry"><div class="page-content"><div data-elementor-type="wp-page" data-elementor-id="2886" class="elementor elementor-2886" data-elementor-post-type="page"><div class="elementor-element elementor-element-e4fccbd e-flex e-con-boxed e-con e-parent" data-id="e4fccbd" data-element_type="container" 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data-element_type="widget" data-widget_type="breadcrumbs.default"><div class="elementor-widget-container"><p id="breadcrumbs"><span><span><a href="https://www.onlineklik.nl/">Home</a></span> → <span><a href="https://www.onlineklik.nl/diensten/">Diensten</a></span> → <span><a href="https://www.onlineklik.nl/diensten/sea/">SEA</a></span> → <span class="breadcrumb_last" aria-current="page">Youtube advertenties</span></span></p></div></div></div></div></div></div><div class="elementor-element elementor-element-7cad822 e-flex e-con-boxed e-con e-parent" data-id="7cad822" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-995d8b2 e-con-full e-flex e-con e-child" data-id="995d8b2" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-c2476a4 elementor-widget elementor-widget-heading" data-id="c2476a4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Branding met YouTube advertenties: groot publiek, grote impact</h1></div></div><div class="elementor-element elementor-element-32f682d elementor-widget elementor-widget-text-editor" data-id="32f682d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Jouw boodschap delen in videovorm met een groot bereik: het kan met YouTube advertenties. Of je je nu richt op de B2B markt, actief bent met een e-commerce website of een non-profit organisatie bent, YouTube advertising kan voor elk soort bedrijf relevant en waardevol zijn.</p></div></div><div class="elementor-element elementor-element-7f44692 elementor-widget elementor-widget-image" data-id="7f44692" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzI0IiB2aWV3Qm94PSIwIDAgNzY4IDMyNCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" fetchpriority="high" decoding="async" width="768" height="324" data-src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Youtube-Advertising-Banner-1-768x324.jpg" class="attachment-medium_large size-medium_large wp-image-4999" alt="" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Youtube-Advertising-Banner-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Youtube-Advertising-Banner-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Youtube-Advertising-Banner-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Youtube-Advertising-Banner-1.jpg 1366w" data-sizes="(max-width: 768px) 100vw, 768px" /></div></div><div class="elementor-element elementor-element-6a02ed3 elementor-widget elementor-widget-heading" data-id="6a02ed3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Waarom loont het om YouTube advertenties in te zetten?</h2></div></div><div class="elementor-element elementor-element-765c8c5 elementor-widget elementor-widget-text-editor" data-id="765c8c5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Na Google is YouTube de grootste zoekmachine ter wereld die veelvuldig gebruikt wordt om antwoord te krijgen op vragen. Het is dus een geschikt platform voor het vergroten van je naamsbekendheid. Daarnaast heeft YouTube zeer specifieke targetingmethoden om je doelgroep te bereiken. Je kunt onder andere targeten op geslacht, leeftijd, interesses, zoekwoorden, tijdstippen en plaats. Zo krijgen alleen kijkers die geïnteresseerd zijn in jouw product of dienst de advertentie te zien. De kans is dan groter dat ze interactie hebben met de advertentie en tot een aankoop over gaan.</p><p> </p><p>Een ander voordeel van YouTube advertenties: één beeld zegt meer dan duizend woorden. Een video laat mensen bijvoorbeeld goed zien hoe iets in de praktijk werkt. Bovendien kun je de video’s die je maakt delen op andere social media kanalen, in e-mails en op je website. Multi-channel inzetbaar dus! </p><p> </p><p>Wat dacht je van de mogelijkheid om kijkers via remarketing advertenties te tonen in het Display Network? Kijkers die door middel van je video al een keer kennis hebben gemaakt met je product kun je zo een video op maat aanbieden. Een geheugensteuntje om van een kijker een klant te maken.</p></div></div><div class="elementor-element elementor-element-35485a5 elementor-widget elementor-widget-heading" data-id="35485a5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Welke soorten YouTube advertenties bestaan er?</h2></div></div><div class="elementor-element elementor-element-4162640 elementor-widget elementor-widget-text-editor" data-id="4162640" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><ul><li><strong style="font-weight: bold; margin-bottom: 0px;">Instream ads. </strong>Dit zijn de advertenties die voor, tijdens of na een video afgespeeld worden. Er bestaan twee versies van. De ene kunnen kijkers na 5 seconden overslaan en betaal je op basis van Cost Per View. Je betaalt wanneer een kijker 30 seconden van de video heeft bekeken of de volledige video heeft gezien als deze korter duurt dan 30 seconden. De andere versie kunnen kijkers niet overslaan en betaal je op basis van vertoningen. Instream ads zijn vooral handig om je product of dienst tegen een lage investering onder de aandacht te brengen van een breed publiek.</li></ul></div></div><div class="elementor-element elementor-element-b836572 elementor-widget elementor-widget-image" data-id="b836572" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img decoding="async" width="768" height="324" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='768'%20height='324'%20viewBox='0%200%20768%20324'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-4998 perfmatters-lazy" alt data-src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-768x324.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1.jpg 1366w" data-sizes="(max-width: 768px) 100vw, 768px" /><noscript><img decoding="async" width="768" height="324" src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-768x324.jpg" class="attachment-medium_large size-medium_large wp-image-4998" alt="" srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Instream-Ads-1.jpg 1366w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></div></div><div class="elementor-element elementor-element-026afb1 elementor-widget elementor-widget-text-editor" data-id="026afb1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><ul><li><strong>Discovery ads. </strong>Deze advertenties worden weergegeven in de zoekresultaten, tijdens het afspelen van een video en op de homepage. Betaling gaat op basis van Cost Per Click en targeting vindt plaats via zoekwoorden. Discovery ads kun je gebruiken om videocontent te promoten op plaatsen waar kijkers content ontdekken.</li></ul></div></div><div class="elementor-element elementor-element-9a8e63b elementor-widget elementor-widget-image" data-id="9a8e63b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img decoding="async" width="768" height="324" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='768'%20height='324'%20viewBox='0%200%20768%20324'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-4997 perfmatters-lazy" alt data-src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-768x324.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1.jpg 1366w" data-sizes="(max-width: 768px) 100vw, 768px" /><noscript><img decoding="async" width="768" height="324" src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-768x324.jpg" class="attachment-medium_large size-medium_large wp-image-4997" alt="" srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Discovery-Ads-1.jpg 1366w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></div></div><div class="elementor-element elementor-element-2b23457 elementor-widget elementor-widget-text-editor" data-id="2b23457" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><ul><li><strong>Bumper ads. </strong>Dit zijn advertenties die maximaal 6 seconden duren en niet overgeslagen kunnen worden. Ze worden afgespeeld voor, tijdens of na een andere video. Betaling gaat op basis van 1000 vertoningen. Bumper ads zijn ideaal om veel kijkers te bereiken met een korte, makkelijk te herinneren boodschap.</li></ul></div></div><div class="elementor-element elementor-element-d1ee21c elementor-widget elementor-widget-image" data-id="d1ee21c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img decoding="async" width="768" height="324" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='768'%20height='324'%20viewBox='0%200%20768%20324'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-image-4996 perfmatters-lazy" alt data-src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-768x324.jpg" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1.jpg 1366w" data-sizes="(max-width: 768px) 100vw, 768px" /><noscript><img loading="lazy" decoding="async" width="768" height="324" src="https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-768x324.jpg" class="attachment-medium_large size-medium_large wp-image-4996" alt="" srcset="https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-768x324.jpg 768w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-300x127.jpg 300w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1-1024x432.jpg 1024w, https://www.onlineklik.nl/wp-content/uploads/2023/01/Bumper-Ads-1.jpg 1366w" sizes="(max-width: 768px) 100vw, 768px" /></noscript></div></div><div class="elementor-element elementor-element-2cd7fab elementor-widget elementor-widget-heading" data-id="2cd7fab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Wil je aan de slag met YouTube advertising?</h2></div></div><div class="elementor-element elementor-element-dd5fe36 elementor-widget elementor-widget-text-editor" data-id="dd5fe36" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Het is belangrijk dat je alles vooraf goed instelt zodat het meten van het succes van de campagne eenvoudig is. Je hebt <strong><a href="https://www.onlineklik.nl/diensten/sea/google-ads/">Google Ads</a></strong> nodig om je campagneresultaten in te zien en te optimaliseren. Google Analytics gebruik je om het gedrag van bezoekers te analyseren. En natuurlijk heb je een YouTube kanaal nodig waar je video’s op plaatst. Welk type advertentie je ook kiest, het is belangrijk dat in de eerste 5 seconden de volgende dingen te zien zijn: het product of de dienst die je aanbiedt, je merk en je belangrijkste USP’s.</p></div></div><div class="elementor-element elementor-element-f93a571 elementor-widget elementor-widget-heading" data-id="f93a571" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Wil je YouTube advertising uitbesteden?</h2></div></div><div class="elementor-element elementor-element-f65797a elementor-widget elementor-widget-text-editor" data-id="f65797a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Ben je enthousiast geworden over het inzetten van YouTube advertising en wil je ermee aan de slag? Neem dan vrijblijvend contact op met een van onze SEA-specialisten. Zij helpen je graag om van jouw YouTube advertenties een succes te maken!</p></div></div><div class="elementor-element elementor-element-9feec16 elementor-widget elementor-widget-heading" data-id="9feec16" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Online Klik is Premier Google Partner</h2></div></div><div class="elementor-element elementor-element-ea447bc elementor-widget elementor-widget-text-editor" data-id="ea447bc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><p>Met trots willen we vermelden dat Online Klik zich Premier Google Partner mag noemen. Deze erkenning laat (potentiële) klanten onder andere zien dat wij de nodige specialistische kennis in huis hebben. Zo weet je dat je Google Ads account bij ons in goede handen is!</p><div> </div><p>Ben je benieuwd wat wij voor jou kunnen betekenen op het gebied van YouTube Advertising? Neem dan gerust contact met ons op of vraag een gratis <a href="https://www.onlineklik.nl/online-marketing-scan/">online marketing scan</a> aan.</p></div></div><div class="clearboth"> </div></div></div></div></div></div><div class="elementor-element elementor-element-3368664 e-flex e-con-boxed e-con e-parent" data-id="3368664" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-eaddaa2 e-con-full e-flex e-con e-child" data-id="eaddaa2" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-e706487 e-con-full e-flex e-con e-child" data-id="e706487" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-239df65 elementor-widget elementor-widget-jet-listing-grid" data-id="239df65" data-element_type="widget" data-settings="{"columns":"1"}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-1 grid-col-tablet-1 grid-col-mobile-1 jet-listing-grid--336" data-queried-id="2886|WP_Post" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":336,"posts_num":1,"columns":1,"columns_tablet":1,"columns_mobile":1,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"Geen specialist gevonden","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","load_more_offset":{"unit":"px","size":0,"sizes":[]},"use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","pause_on_hover":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts" data-listing-id="336" data-query-id=""><div class="jet-listing-grid__item jet-listing-dynamic-post-2656" data-post-id="2656" ><style type="text/css">.jet-listing-dynamic-post-2656 .elementor-element.elementor-element-74e24e8:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-2656 .elementor-element.elementor-element-74e24e8 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://www.onlineklik.nl/wp-content/uploads/2022/08/Bob-martens-1.jpg");}</style><div data-elementor-type="jet-listing-items" data-elementor-id="336" class="elementor elementor-336" data-elementor-post-type="jet-engine"><div class="elementor-element elementor-element-74e24e8 e-flex e-con-boxed e-con e-parent" data-id="74e24e8" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-de0c3a9 e-flex e-con-boxed e-con e-parent" data-id="de0c3a9" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-3207e1c elementor-widget elementor-widget-heading" data-id="3207e1c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Bob Martens</p></div></div><div class="elementor-element elementor-element-1dbdf53 elementor-widget elementor-widget-heading" data-id="1dbdf53" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Teamlead SEA</p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-19be41b e-flex e-con-boxed e-con e-child" data-id="19be41b" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-f61ad19 elementor-widget elementor-widget-heading" data-id="f61ad19" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Daag jij ons uit?</h4></div></div><div class="elementor-element elementor-element-f285283 elementor-widget elementor-widget-text-editor" data-id="f285283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Wij bieden jou graag meer dan alleen onze online marketing diensten, daarom vind je bij ons alles onder één dak.</p></div></div><div class="elementor-element elementor-element-0d745e1 uael-gf-button-justify uael-gf-ajax-true uael-gf-style-box uael-gf-input-size-sm uael-gf-enable-classes-no uael-gf-btn-size-sm elementor-widget elementor-widget-uael-gf-styler" data-id="0d745e1" data-element_type="widget" data-widget_type="uael-gf-styler.default"><div class="elementor-widget-container"><div class="uael-gf-style uael-gf-check-style elementor-clickable"> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2' ><form method='post' enctype='multipart/form-data' id='gform_2' action='/diensten/sea/youtube-advertising/' data-formid='2' novalidate><div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below 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