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What is personal data? - Simply explained!

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href="https://devowl.io/wordpress-real-cookie-banner/cookie-experts/" ><span class="w-nav-title">🍪 Cookie Experts</span><span class="w-nav-arrow"></span></a></li></ul></li><li id="menu-item-137" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children w-nav-item level_2 menu-item-137 product"><a class="w-nav-anchor level_2" href="https://devowl.io/wordpress-real-media-library/" ><div class="product-wrapper"><div class="product-logo"><img width="313" height="281" src="https://devowl.io/wp-content/uploads/logo/main-menu/real-media-library.svg" alt="" data-no-translation-src /></div><div class="product-text"><div class="product-title">Real Media Library</div><div class="product-description">Organize thousands of uploaded files into folders, collections and galleries.</div></div></div></a><ul class="w-nav-list level_3"><li id="menu-item-1918" class="menu-item menu-item-type-post_type menu-item-object-knowledge-base w-nav-item level_3 menu-item-1918"><a class="w-nav-anchor level_3" href="https://devowl.io/knowledge-base/real-media-library-add-ons/" ><span class="w-nav-title">✨ Add-ons</span><span class="w-nav-arrow"></span></a></li></ul></li><li id="menu-item-238839" class="menu-item menu-item-type-custom menu-item-object-custom w-nav-item level_2 menu-item-238839 product"><a class="w-nav-anchor level_2" href="/#wordpress-plugins" ><div class="product-wrapper"><div class="product-logo"><img width="269" height="270" src="https://devowl.io/wp-content/uploads/logo/main-menu/other.svg" alt="" data-no-translation-src /></div><div class="product-text"><div class="product-title">More WordPress plugins</div><div class="product-description">Discover Real Physical Media, Real Category Management, Real Thumbnail Generator and Real Custom Post Order for more specific use cases.</div></div></div></a></li></ul></li><li id="menu-item-122" class="menu-item menu-item-type-post_type menu-item-object-page w-nav-item level_1 menu-item-122"><a 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src="https://devowl.io/wp-content/uploads/common/english.svg" width="18" height="12" alt="en_US" title="English" data-no-translation-src ><span class="trp-ls-language-name">English</span></span></span><span class="w-nav-arrow"></span></a><ul class="w-nav-list level_2"><li id="menu-item-2208" class="trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher w-nav-item level_2 menu-item-2208"><a class="w-nav-anchor level_2" href="https://devowl.io/de/datenschutz/personenbezogene-daten-dsgvo/" ><span class="w-nav-title"><span data-no-translation><img class="trp-flag-image" src="https://devowl.io/wp-content/uploads/common/german.svg" width="18" height="12" alt="de_DE" title="German" data-no-translation-src ><span class="trp-ls-language-name">German</span></span></span><span class="w-nav-arrow"></span></a></li></ul></li><li class="w-nav-close"></li></ul><div class="w-nav-options hidden" onclick='return {&quot;mobileWidth&quot;:1150,&quot;mobileBehavior&quot;:1}'></div></nav></div></div></div><div class="l-subheader for_hidden hidden"></div></header><main id="page-content" class="l-main"> <style data-type="us_custom-css">.blog-post-container{margin-left:auto;margin-right:auto}.blog-post-category{display:inline}.blog-post-heading .l-section-h.i-cf{padding-top:60px!important}.blog-post-heading{padding-bottom:0px!important}</style><section class="l-section wpb_row blog-post-heading height_medium"><div class="l-section-h i-cf"><div class="g-cols vc_row via_flex valign_top type_default stacking_default" style="--additional-gap:0.5rem;"><div class="vc_col-sm-10 wpb_column vc_column_container blog-post-container"><div class="vc_column-inner us_custom_d34e5219"><div class="wpb_wrapper"><div class="w-post-elm post_taxonomy us_custom_155ae11d blog-post-category has_text_color style_simple color_link_inherit"><a class="term-1 term-general" href="https://devowl.io/data-protection/personal-data-gdpr/" >General</a></div><h1 class="w-post-elm post_title us_custom_22fa3828 text-shadow has_text_color entry-title color_link_inherit">What is personal data? &#8211; Simply explained!</h1><div class="w-post-elm post_image us_custom_e3b7c0e9 has_width stretched"><img width="890" height="501" src="https://devowl.io/wp-content/uploads/blog/personal-data-890x501.webp" class="attachment-large size-large wp-post-image" alt="Personal data: e.g. name, age, gender, tax ID or ip-address" decoding="async" fetchpriority="high" srcset="https://devowl.io/wp-content/uploads/blog/personal-data-890x501.webp 890w,https://devowl.io/wp-content/uploads/blog/personal-data-326x183.webp 326w,https://devowl.io/wp-content/uploads/blog/personal-data-18x10.webp 18w,https://devowl.io/wp-content/uploads/blog/personal-data-652x367.webp 652w,https://devowl.io/wp-content/uploads/blog/personal-data-1780x1001.webp 1780w,https://devowl.io/wp-content/uploads/blog/personal-data.webp 1920w" sizes="(max-width: 890px) 100vw, 890px" data-no-translation-src data-no-translation-srcset /></div></div></div></div></div></div></section><section class="l-section wpb_row us_custom_887a049b height_medium"><div class="l-section-h i-cf"><div class="g-cols vc_row via_flex valign_top type_default stacking_default" style="--additional-gap:0.5rem;"><div class="vc_col-sm-9 wpb_column vc_column_container blog-post-container"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="w-post-elm post_content line-numbers"><section class="l-section wpb_row height_medium width_full"><div class="l-section-h i-cf"><div class="g-cols vc_row via_flex valign_top type_default stacking_default"><div class="vc_col-sm-12 wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column"><div class="wpb_wrapper"><p>Imagine the following: You’ve got a mess on your head again and it’s definitely time to make an appointment at your trusted hair salon. You quickly pick up the phone, dial the number, wait for the friendly hello on the other end and make an appointment within a minute.</p> <p>Sounds easy, doesn’t it?</p> <p>But now imagine that before you can even mention your name, the nice employee reads you a 30-page privacy policy of the hair salon. Strictly speaking, according to the General Data Protection Regulation, customers have the right to transparent information and disclosure. One minute can then quickly turn into an eternity.</p> <p>Sounds absurd, doesn’t it?</p> <p>But according to the law, that’s how it should be – with the emphasis on <em>should</em>. Because wherever so-called <em>personal data</em> are handled (even if they are not processed digitally), Mother Data Protection comes into play.</p> <p>But which data is personal data? And what do you, as a website operator, have to consider when dealing with such data? We explain it to you!</p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="40"><div class="lwptoc_i"> <div class="lwptoc_header"> <b class="lwptoc_title">Contents</b> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="hide" >show</a> </span> </div> <div class="lwptoc_items" style="display:none;"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#what-is-considered-as-personal-data" > <span class="lwptoc_item_number">1.</span> <span class="lwptoc_item_label">What is considered as personal data?</span> </a> </div><div class="lwptoc_item"> <a href="#examples-of-personal-data" > <span class="lwptoc_item_number">2.</span> <span class="lwptoc_item_label">Examples of personal data</span> </a> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#which-date-is-not-a-personal-date" > <span class="lwptoc_item_number">2.1.</span> <span class="lwptoc_item_label">Which date is not a personal date?</span> </a> </div></div></div><div class="lwptoc_item"> <a href="#what-are-the-categories-of-personal-data" > <span class="lwptoc_item_number">3.</span> <span class="lwptoc_item_label">What are the categories of personal data?</span> </a> </div><div class="lwptoc_item"> <a href="#personal-data-and-data-protection" > <span class="lwptoc_item_number">4.</span> <span class="lwptoc_item_label">Personal data and data protection</span> </a> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#the-processing-of-personal-data" > <span class="lwptoc_item_number">4.1.</span> <span class="lwptoc_item_label">The processing of personal data</span> </a> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#which-personal-data-may-not-be-processed" > <span class="lwptoc_item_number">4.1.1.</span> <span class="lwptoc_item_label">Which personal data may NOT be processed?</span> </a> </div></div></div></div></div><div class="lwptoc_item"> <a href="#when-is-personal-data-allowed-to-be-processed" > <span class="lwptoc_item_number">5.</span> <span class="lwptoc_item_label">When is personal data allowed to be processed?</span> </a> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#lawfulness-fairness-and-transparency" > <span class="lwptoc_item_number">5.1.</span> <span class="lwptoc_item_label">Lawfulness, Fairness and Transparency</span> </a> </div><div class="lwptoc_item"> <a href="#purpose-limitation" > <span class="lwptoc_item_number">5.2.</span> <span class="lwptoc_item_label">Purpose limitation</span> </a> </div><div class="lwptoc_item"> <a href="#data-minimisation" > <span class="lwptoc_item_number">5.3.</span> <span class="lwptoc_item_label">Data minimisation</span> </a> </div><div class="lwptoc_item"> <a href="#accuracy" > <span class="lwptoc_item_number">5.4.</span> <span class="lwptoc_item_label">Accuracy</span> </a> </div><div class="lwptoc_item"> <a href="#storage-limitation" > <span class="lwptoc_item_number">5.5.</span> <span class="lwptoc_item_label">Storage limitation</span> </a> </div><div class="lwptoc_item"> <a href="#integrity-and-confidentiality" > <span class="lwptoc_item_number">5.6.</span> <span class="lwptoc_item_label">Integrity and Confidentiality</span> </a> </div><div class="lwptoc_item"> <a href="#accountability" > <span class="lwptoc_item_number">5.7.</span> <span class="lwptoc_item_label">Accountability</span> </a> </div></div></div><div class="lwptoc_item"> <a href="#manage-the-processing-of-personal-data-in-a-legally-compliant-way" > <span class="lwptoc_item_number">6.</span> <span class="lwptoc_item_label">Manage the processing of personal data in a legally compliant way!</span> </a> </div></div></div> </div></div> </div></div><div class="w-iconbox us_custom_8551abba iconpos_left style_outlined color_primary align_left no_title"><div class="w-iconbox-icon" style="font-size:18px;"><i class="fas fa-info"></i></div><div class="w-iconbox-meta"><div class="w-iconbox-text"><p><strong>Attention: This article is not legal advice!</strong> We as developers of WordPress plugins and contractors of website projects have dealt intensively with this topic, as it is essential in our daily work. However, we are neither lawyers, nor can we guarantee the completeness, timeliness and accuracy of the following information. In case of doubt, always consult a lawyer.</p> </div></div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="what-is-considered-as-personal-data">What is considered as personal data?</span></h2> <p>Whether in the World Wide Web or in the analogue world – the handling of personal data takes place almost everywhere. Personal data is collected and stored in abundance every day. In order to protect this data in the best possible way, legislators have come up with strict requirements.</p> <p>According to <a href="https://gdpr-info.eu/art-4-gdpr/" target="_blank" rel="noopener" >Article 4 of the General Data Protection Regulation (GDPR)</a> personal data are</p> <blockquote> <p>any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person</p> </blockquote> <p>Accordingly, a natural person is identifiable not only on the basis of name and physical characteristics, but also on the basis of political orientation and religious views.</p> <p><strong>All information mentioned in the GDPR that indicates the identity of a person is considered personal data.</strong> It does not matter whether identification is possible directly or indirectly.</p> <p>For legal persons – such as associations or foundations – the GDPR law on personal data does not apply. The situation is different, however, if the individual details of a legal person refer to a natural person behind it (example: managing director of a company).</p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="examples-of-personal-data">Examples of personal data</span></h2> <p>There are many types of personal data. We have listed a few examples below for your easy understanding:</p> <ul> <li><strong>General data about a person</strong> (e.g. name, date and place of birth, age, address, e-mail address, telephone number, …)</li> <li><strong>Bank data</strong> (e.g. account number, account balance)</li> <li><strong>Identification numbers</strong> (e.g. tax ID, national insurance number, identity card number, passport number, matriculation number, vehicle registration number)</li> <li><strong>IP address</strong></li> <li><strong>Location data</strong></li> <li><strong>Physical characteristics</strong> (e.g. gender, skin colour, stature, gait)</li> <li><strong>and much more…</strong></li> </ul> <p><strong>The (dynamic) IP address is a special case of personal data.</strong> In the USA as a whole, there are still no uniform regulations on data protection. Therefore, it is also not clear how to deal with personal data such as the IP address.</p> <p>The difference between a dynamic and a static IP address is easily explained: A static IP address is permanently assigned to an Internet connection or device. A dynamic IP address, on the other hand, is valid from the time it is dialled in until it is disconnected from the network. This means that a new IP address is assigned each time a device is dialled in.</p> <p>According to the <a href="https://curia.europa.eu/juris/document/document.jsf;?text=&amp;docid=184668&amp;pageIndex=0&amp;doclang=EN&amp;mode=lst&amp;dir=&amp;occ=first&amp;part=1&amp;cid=3164186" target="_blank" rel="noopener" >ECJ</a>, dynamic IP addresses can be personal data. Theoretically, identification by a third party – the access provider – is possible. Insofar as the website operator has the theoretical right to request such information, the dynamic IP address is considered a personal data.</p> <p>The storage of data may only be collected and used without the consent of the user after the end of the usage process if this is necessary to ensure the basic functionality of the services. This must be done in consideration of the user’s fundamental rights and freedoms.</p> <p>While we’re at it: What about the issue of <strong>tracking</strong>?</p> <p><a href="https://devowl.io/2021/tracking-on-the-internet/" target="_blank" rel="noopener" >Tracking</a> data is enormously valuable for website operators, as it can provide concrete information about their users, upon which optimized marketing measures can be derived. Since personal data is at the core of tracking, data protection also plays an essential role here. Accordingly, tracking cannot simply take place without a legal basis. Often, the only legal basis is the explicit consent of the person concerned – the website visitor.</p> <h3><span id="which-date-is-not-a-personal-date">Which date is not a personal date?</span></h3> <p>As already mentioned, data on legal persons – such as the date of foundation of an association – does not count as personal data.</p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="what-are-the-categories-of-personal-data">What are the categories of personal data?</span></h2> <p>The European General Data Protection Regulation (GDPR) distinguishes between different types of personal data. Depending on the respective category, different regulations apply to the processing and destruction of such data.</p> <p>Specific personal data can be particularly sensitive and require special protection. According to <a href="https://gdpr-info.eu/art-9-gdpr/" target="_blank" rel="noopener" >Article 9 of the GDPR</a>, these include, for example, religious or philosophical beliefs, health data or data on sexual life.</p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="personal-data-and-data-protection">Personal data and data protection</span></h2> <p><strong>What data needs to be protected?</strong> Sensitive data such as personal data are worth protecting. Their protection falls under the <strong>right to informational self-determination</strong>. This means that every person may decide for themselves what personal data they disclose and who is authorised to view and use it.</p> <p>If personal data falls into the wrong hands, this can lead to immense damage.</p> <h3><span id="the-processing-of-personal-data">The processing of personal data</span></h3> <p>As a general rule, you are not permitted to process personal data without their consent. The same applies to the transfer of personal data to third parties. However, according to <a href="https://gdpr-info.eu/art-6-gdpr/" target="_blank" rel="noopener" >GDPR Art. 6</a>, the processing of personal data is permitted in the following cases, among others: <strong>consent of the data subject</strong>, in the case of a <strong>contractual or legal obligation</strong> or for the <strong>protection of vital interests</strong>.</p> <p>You are also allowed to process personal data if there is a so-called legitimate interest – provided that the data subject’s fundamental freedoms and rights are not significantly affected.</p> <p><strong>Consent of the data subject</strong></p> <p>On websites, consent is often requested for e.g. cookies and the processing of personal data. Consent is the legal basis that is often used to process personal data when none of the other legal bases mentioned above can be used. The data subject must be free to decide whether to consent or not.</p> <p>However, no consent can also mean that certain functions of, for example, a website cannot be offered if they depend on the processing of personal data. For example, you cannot send an enquiry in a contact form without the name you entered and the corresponding telephone number being stored.</p> <p><strong>Contractual obligation</strong></p> <p>When you make a purchase in an online shop, personal data is required in order to complete the purchase and, for example, to send you the T-shirt by post.</p> <p><strong>Legal obligation</strong></p> <p>Owners of a company are obliged to provide personal data of their employees – such as monthly income – to a responsible authority in the context of social security.</p> <p><strong>Protection of vital interests</strong></p> <p>Emergency doctors who have to treat a life-threateningly injured patient are allowed to access the patient’s personal data and search the database for further medical information, even without the patient’s consent.</p> <p><strong>Legitimate interest</strong></p> <p>Company owners are authorized to process personal data of their employees in order to ensure the security of internal IT systems or to prevent fraud.</p> <h4><span id="which-personal-data-may-not-be-processed">Which personal data may NOT be processed?</span></h4> <p>The GDPR specifies in <a href="https://gdpr-info.eu/art-9-gdpr/" target="_blank" rel="noopener" >Article 9</a> which personal data may not be processed:</p> <blockquote> <p>Processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation shall be prohibited.</p> </blockquote> <p>☝️ <strong>This rule does not apply if at least one of the cases explained in the previous section applies.</strong></p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="when-is-personal-data-allowed-to-be-processed">When is personal data allowed to be processed?</span></h2> <p>The principles on how personal data may be processed are set out in <a href="https://gdpr-info.eu/art-5-gdpr/" target="_blank" rel="noopener" >Article 5 of the GDPR</a>. These include:</p> <h3><span id="lawfulness-fairness-and-transparency">Lawfulness, Fairness and Transparency</span></h3> <p>Personal data must be processed in a legal manner. The processing of the data must be explained in an understandable and comprehensible manner.</p> <h3><span id="purpose-limitation">Purpose limitation</span></h3> <p>If you want to process personal data, you must define the specific purpose. This must be clear and legitimate. Processing in a way that is not agreed upon is not allowed. It is not allowed to change the purpose afterwards.</p> <h3><span id="data-minimisation">Data minimisation</span></h3> <p>The processing of personal data must be reduced to the minimum necessary for the purpose.</p> <h3><span id="accuracy">Accuracy</span></h3> <p>Personal data must be up to date as well as accurate. All inaccurate or outdated personal data must be deleted.</p> <h3><span id="storage-limitation">Storage limitation</span></h3> <p>In principle, the storage of personal data is limited in time. Personal data identifying a person may only be stored until it is no longer needed. Subsequently, the personal data must be deleted. This does not apply if a legal obligation to retain the data applies. In this case, the data may not be deleted, but it may also not be used beyond the determined legal obligation.</p> <h3><span id="integrity-and-confidentiality">Integrity and Confidentiality</span></h3> <p>It is important to keep personal data confidential. It is the responsibility of the processor to take concrete security measures to prevent unauthorised access to this data.</p> <h3><span id="accountability">Accountability</span></h3> <p>The data controller must ensure and be able to demonstrate to supervisory authorities that it complies with the requirements of the GDPR.</p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><h2><span id="manage-the-processing-of-personal-data-in-a-legally-compliant-way">Manage the processing of personal data in a legally compliant way!</span></h2> <p>As a website operator, you are certainly more than interested in collecting and processing personal data about your visitors. Or you may unknowingly use services that quietly and secretly do just that or even pass on data to third parties without your knowledge. <strong>Here, you can lose the overview faster than you think and quickly drift into the spectrum of the illegal.</strong></p> <p>In your privacy policy, you should provide detailed information on the processing of personal data. Furthermore, in many cases you must ensure that this processing only takes place after consent has been given.</p> <p>So-called <a href="https://devowl.io/2021/what-is-a-cookie-banner/" target="_blank" rel="noopener" >cookie banners</a> help you tremendously here. With the consent management plugin <a href="https://devowl.io/wordpress-real-cookie-banner/" target="_blank" rel="noopener" >Real Cookie Banner</a> for WordPress, you can manage the consents for services used and for the processing of personal data quickly and easily. 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