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</a> </h4> </div> </article> <article class="elementor-post elementor-grid-item post-245 post type-post status-publish format-standard hentry category-f-a-q tag-plugin tag-privacy tag-wordpress"> <div class="elementor-post__text"> <h4 class="elementor-post__title"> <a href="https://burst-statistics.com/why-is-burst-privacy-friendly/" > Why is Burst Privacy-Friendly? </a> </h4> </div> </article> <article class="elementor-post elementor-grid-item post-236 post type-post status-publish format-standard hentry category-f-a-q tag-plugin tag-privacy tag-wordpress"> <div class="elementor-post__text"> <h4 class="elementor-post__title"> <a href="https://burst-statistics.com/how-can-i-compare-metrics/" > How can I compare metrics? </a> </h4> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74b9454" data-id="74b9454" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-360be31 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="360be31" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">How to track UTM (and Burst) parameters?</h1> </div> </div> <div class="elementor-element elementor-element-8903aae elementor-widget elementor-widget-post-info" data-id="8903aae" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-44b62f3 elementor-inline-item" itemprop="author"> <a href="https://burst-statistics.com/author/hessel/"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-far-user-circle" viewBox="0 0 496 512" xmlns="http://www.w3.org/2000/svg"><path d="M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Hessel de Jong </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-f41e4c7 elementor-inline-item" itemprop="datePublished"> <a href="https://burst-statistics.com/2024/05/13/"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-fas-calendar" viewBox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>May 13, 2024</time> </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-27e1ebc elementor-inline-item"> <span class="elementor-icon-list-icon"> <svg aria-hidden="true" class="e-font-icon-svg e-far-eye" viewBox="0 0 576 512" xmlns="http://www.w3.org/2000/svg"><path d="M288 144a110.94 110.94 0 0 0-31.24 5 55.4 55.4 0 0 1 7.24 27 56 56 0 0 1-56 56 55.4 55.4 0 0 1-27-7.24A111.71 111.71 0 1 0 288 144zm284.52 97.4C518.29 135.59 410.93 64 288 64S57.68 135.64 3.48 241.41a32.35 32.35 0 0 0 0 29.19C57.71 376.41 165.07 448 288 448s230.32-71.64 284.52-177.41a32.35 32.35 0 0 0 0-29.19zM288 400c-98.65 0-189.09-55-237.93-144C98.91 167 189.34 112 288 112s189.09 55 237.93 144C477.1 345 386.66 400 288 400z"></path></svg> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom"> 347 Pageviews </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-0a7fc7f elementor-widget elementor-widget-theme-post-content" data-id="0a7fc7f" data-element_type="widget" id="postcontain" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Understanding where your website traffic originates and how visitors interact with your content is crucial for any digital marketing strategy. UTM parameters are a popular tool used for this purpose. This article will guide you on how to track UTM parameters effectively using Burst Statistics, a privacy-focused, WordPress-specific analytics plugin that serves as an alternative to Google Analytics.</p> <h2><strong>What are UTM Parameters?</strong></h2> <p>UTM parameters are tags added to a URL to help marketers track the effectiveness of online marketing campaigns across traffic sources and publishing media. They can provide information on how visitors arrive at your website through various campaigns. The typical UTM parameters include:</p> <ul> <li><strong>source</strong>: Identifies which site sent the traffic (e.g., Google, newsletter)</li> <li><strong>medium</strong>: The type of marketing medium used (e.g., email, CPC)</li> <li><strong>campaign</strong>: Identifies a specific product promotion or strategic campaign (e.g., spring_sale)</li> <li><strong>term</strong>: Used for paid search to note the keywords for the ad</li> <li><strong>content</strong>: Used to differentiate similar content, or links within the same ad</li> </ul> <h2><strong>Setting Up Tracking with Burst Statistics</strong></h2> <p>To track UTM parameters effectively using Burst Pro in WordPress, you’ll first need to ensure that your campaign URLs are correctly tagged. Here’s how to create and configure your URLs, either using traditional UTM parameters or custom Burst-specific parameters:</p> <ol> <li><strong>Create Tagged URLs for Your Campaigns</strong> <ul> <li>To tag URLs, you can use a URL builder tool like Google’s Campaign URL Builder or manually append the parameters.Here’s an example of a URL tagged with UTM parameters for a newsletter campaign:<br /> <code><em>https:</em><span class="hljs-comment"><em>//www.yoursite.com/product-launch?<strong>utm_source</strong>=newsletter&<strong>utm_medium</strong>=email&<strong>utm_campaign</strong>=may_newsletter&<strong>utm_content</strong>=top_banner</em></span></code></p> <p>Alternatively, you can use custom <code>burst_</code> parameters to distinguish the tracking further, which might look like:<br /> <code><em>https://www.yoursite.com/product-launch?<strong>burst_source</strong>=newsletter&<strong>burst_medium</strong>=email&<strong>burst_campaign</strong>=may_newsletter&<strong>burst_content</strong>=top_banner</em><br /> </code>In these URLs:</p> <ul> <li><code>utm_source</code> or <code>burst_source</code> identifies the traffic source, such as a newsletter.</li> <li><code>utm_medium</code> or <code>burst_medium</code> indicates the medium, like email.</li> <li><code>utm_campaign</code> or <code>burst_campaign</code> specifies the campaign’s name.</li> <li><code>utm_content</code> or <code>burst_content</code> helps differentiate between links in the same context.</li> </ul> </li> </ul> </li> <li><strong>Viewing the Data</strong> <ul> <li>Burst Statistics will collect data from visitors who arrive via your tagged URLs, whether they’re tagged with UTM or custom Burst parameters. This data is accessible in the Burst dashboard, offering insights into which campaigns and sources are most effective in driving traffic. You can access your UTM (and Burst) campaigns by clicking on the “Pages” dropdown and selecting “Campaigns”. At the top right of this section, you can choose the metrics you want to view.</li> </ul> </li> </ol> <h2><strong>Analyzing the Data</strong></h2> <p>With Burst Statistics, you can analyze how different campaigns perform in terms of bringing traffic and engagement to your website. Use this data to:</p> <ul> <li>Assess which marketing campaigns are the most effective.</li> <li>Understand which mediums contribute to the highest traffic.</li> <li>Optimize your marketing strategies based on performance data.</li> </ul> <h2><strong>Conclusion</strong></h2> <p>Tracking UTM parameters is a powerful way to enhance your marketing efforts. By integrating UTM tracking with Burst Statistics, you can gain valuable insights into your marketing campaigns’ effectiveness while ensuring user privacy. Start using UTM parameters today to optimize your digital marketing strategies and achieve better results.</p> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="74" class="elementor elementor-74 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-25a3fb43 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25a3fb43" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12044d12" data-id="12044d12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-50fbea05 elementor-widget elementor-widget-heading" data-id="50fbea05" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Burst Statistics</p> </div> </div> <div class="elementor-element elementor-element-23115abd elementor-widget elementor-widget-heading" data-id="23115abd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Privacy Friendly Analytics for WordPress</h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b8bb65e" data-id="5b8bb65e" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element 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