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Dem Franchise Boyz put the ‘snap’ in rap - Summer concerts - MSNBC.com

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href="/web/20060619064128/http://www.msnbc.msn.com/id/7468311/">Most viewed on MSNBC.com</a></b></span></div></div></td></tr></table><script>pop_pushTabBox('boxB_3053751');</script></div></div></div><div class="CCol w160 fR clrR"></div><div class="mR165"><div><img border="0" src="https://web.archive.org/web/20060619064128im_/http://media.msnbc.msn.com/i/msnbc/Components/Sources/sourceAP.gif" height="20" width="140" vspace="0" hspace="0"><div class="textTimestamp"><div id="udtD">Updated: 2:57 p.m. ET May 31, 2006</div><script language="javascript"> function UpdateTimeStamp(pdt) { var n = document.getElementById("udtD"); if(pdt != '' && n && window.DateTime) { var dt = new DateTime(); pdt = dt.T2D(pdt); if(dt.GetTZ(pdt)) {n.innerHTML = dt.D2S(pdt,((''.toLowerCase()=='false')?false:true));} } } UpdateTimeStamp('632846986728100000'); </script></div></div><p class="textBodyBlack"><span id="byLine"></span>ATLANTA - Gazing out a window of a 34-story building in downtown Atlanta, four young men looked over the city and noticed the historic Stone Mountain in the distance.</p><p class="textBodyBlack"><span id="byLine"></span>“We went from unknown to known fast, and now we’re seeing our town from above,” said Buddie, one-fourth of Dem Franchize Boyz. “We might buy this building.”</p><p class="textBodyBlack"><span id="byLine"></span>Jizzal Man, Parlae, Pimpin and Buddie first got together in 2000. Now they’ve started an urban anthem and helped build a massive trend in “snap music,” which has evolved into a dance accessible for any age or race.</p><div class="aC"><div class="textSmallGrey w320"><a href="#storyContinued">Story continues below ↓</a><hr noshade size="1"> advertisement <div style="padding:0 10 10 10;"><script>ad_dap(250,300,'&PG=NBCSML&AP=1089');</script></div><hr noshade size="1"></div></div><a name="storyContinued"></a><p class="textBodyBlack"><span id="byLine"></span>Many were initially drawn by the catchy beats, irresistible hooks and accessible finger-snaps. Producer Jermaine Dupri saw the potential in DFB and signed them to his label, So So Def Records.</p><p class="textBodyBlack"><span id="byLine"></span>“They put the fun back in rap,” Dupri says.</p><p class="textBodyBlack"><span id="byLine"></span>The foursome grew up together in Atlanta. They built a close friendship in high school before Buddie, Pimpin and Parlae attended Barber-Scotia College in North Carolina.</p><p class="textBodyBlack"><span id="byLine"></span>Jizzal Man often visited to record music, which is when they recorded “White Tees.” Parlae said the group was surprised by the attention the song received, only because they didn’t spend much time on it and wasn’t their favorite.</p><p class="textBodyBlack"><span id="byLine"></span>“We were just having fun when we put that together,” Parlae said. “It was easy. That’s how it’s always been.”</p><p class="textBodyBlack"><span id="byLine"></span><b><strong>Smaller label offered more freedom</strong></b><br>After the song hit the radio, the three dropped out of college to pursue their rap career along with Jizzal Man. Six months later they signed with Universal Records. But their first album tanked — Universal refused to release “I Think They Like Me” as their second single — so DFB moved on.</p><p class="textBodyBlack"><span id="byLine"></span>“We had to leave Universal,” Buddie said. “They didn’t see our vision, but JD did.”</p><p class="textBodyBlack"><span id="byLine"></span>Dupri’s remix of “I Think They Like Me” claimed the No. 1 spot on the Billboard’s Hot R&amp;B/Hip-Hop singles list. Now their second album, “On Top Of Our Game,” has sold more than 500,000 units.</p><p class="textBodyBlack"><span id="byLine"></span>“Lean Wit It, Rock Wit It” brought even more recognition, bolstering their prestige in digital download sales. DFB has sold more than two million ringtones of four different tracks from “On Top of Our Game.”</p><p class="textBodyBlack"><span id="byLine"></span>Parlae, who produced “Lean Wit It, Rock Wit It,” believes the song put them on a higher level with other hip-hop artists. He said the entire production was short, taking him around 45 minutes.</p><p class="textBodyBlack"><span id="byLine"></span>“It’s not too many folks out there who can make a hit song in a short time like that,” Parlae said. “Now, we’re on top of the world right now and kings of the snap.”</p><p class="textBodyBlack"><span id="byLine"></span>Originally made for strip clubs, snap “is a smooth, laid-back crunk,” Jizzal Man said. “It’s the kind of movement where no one spills their drink.”</p><p class="textBodyBlack"><span id="byLine"></span>Others from the rap industry have caught onto snap music. DFB, who call themselves the originators, don’t mind if artists such as Lil Jon with “Snap Yo Fingers” or Cherish with “Do It To It” use their popular dance.</p><p class="textBodyBlack"><span id="byLine"></span>Unless you’re rap group Down Four Life (D4L).</p><p class="textBodyBlack"><span id="byLine"></span>Buddie called them copycats for releasing the smash hit “Laffy Taffy.” But Parlae says he couldn’t care less and insists there’s no animosity between the groups. Still, there are traces of hard feelings toward his adversaries.</p><p class="textBodyBlack"><span id="byLine"></span>“They ain’t got nothing to talk about,” said Parlae of D4L. “They had ’Laffy Taffy’ and that’s it. It’s over for them. For us, we’re going to keep it moving.”</p><p class="textBodyBlack"><span id="byLine"></span>Now DFB wants to branch out into the music categories. They teamed with rock group Korn on the remix “Coming Undone Wit It.” It’s a combination of DFB’s “Lean Wit It, Rock Wit It” and “Coming Undone” by Korn.</p><p class="textBodyBlack"><span id="byLine"></span>“We blended with them well for just the first time meeting them,” Buddie said. “Everything that we’ve wanted, we’ve gotten it so far success-wise.”</p><div class="textBodyBlack"><i>Copyright 2006 The Associated Press. All rights reserved. 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