CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://unicast.com/blog/","20100114184327","http://web.archive.org/","web","https://web-static.archive.org/_static/", "1263494607"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="content-type" content="text/html; charset=UTF-8"/><meta http-equiv="pragma" content="no-cache"/><meta http-equiv="content-style-type" content="text/css"/><meta http-equiv="content-script-type" content="text/javascript"/><meta name="keywords" content="Unicast, Digital Campaign Creation, creative support, campaign management, Rich Media measurement, Creative Agencies, Media Agencies, Advertisers, response rates, Click through rate, Online ads, Ads, online advertising, Media Planners, metrics, Reporting and Analytics, Publisher Solutions, monetize content, Video, Social Media, 3D, Pre Roll, Online Video, HD Video, HD, Rich Media, Ad operations, ad traffic, digital marketing, Unicast Ad Platform, Banner Ads, Display advertising, Online Display Ads, DG FastChannel, DGIT, NASDAQ, Adam Moore, Scott Ginsburg, Viewpoint, Enliven Marketing Tecnologies, Enliven, custom rich media, superstitial, Ad Operations,Business Intelligence,Creative,Events,Marketing,Products &amp; Technology"/><link rel="shortcut icon" href="/web/20100114184327im_/http://unicast.com/favicon.ico"/><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/><link type="text/css" rel="stylesheet" href="/web/20100114184327cs_/http://unicast.com/blog/themes/Unicast/css.axd?name=/App_Themes/Unicast/css/thickbox1.5.0.7.css"/><link type="text/css" rel="stylesheet" href="/web/20100114184327cs_/http://unicast.com/blog/themes/Unicast/css.axd?name=/App_Themes/Unicast/css/sifr1.5.0.7.css"/><link type="text/css" rel="stylesheet" href="/web/20100114184327cs_/http://unicast.com/blog/themes/Unicast/css.axd?name=/App_Themes/Unicast/css/global1.5.0.7.css"/> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/jquery-1.3.2.min.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/jquery-ui-1.7.2.custom.min.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/jquery.scrollTo-1.4.2-min.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/jquery.jfeed.pack.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/thickbox-compressed.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/sifr.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/sifr-config.js"></script> <script type="text/javascript" src="/web/20100114184327js_/http://unicast.com/App_Themes/Unicast/js/global.js"></script> <link rel="stylesheet" href="/web/20100114184327cs_/http://unicast.com/blog/themes/Unicast/css.axd?name=style1.5.0.7.css" type="text/css"/>  <title> Unicast Blog | About | Unicast Blog Description </title><meta name="description" content="Blog Description"/><meta name="author" content="Unicast"/><link rel="contents" title="Archive" href="/blog/archive.aspx"/><link rel="start" title="Unicast Blog" href="/blog/"/><link type="application/rdf+xml" rel="meta" title="SIOC" href="http://unicast.com/blog/sioc.axd"/><link type="application/apml+xml" rel="meta" title="APML" href="http://unicast.com/blog/apml.axd"/><link type="application/rdf+xml" rel="meta" title="FOAF" href="http://unicast.com/blog/foaf.axd"/><link type="application/rss+xml" rel="alternate" title="Unicast Blog (RSS)" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/syndication.axd?format=rss"/><link type="application/atom+xml" rel="alternate" title="Unicast Blog (ATOM)" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/syndication.axd?format=atom"/><link type="application/rsd+xml" rel="edituri" title="RSD" href="http://unicast.com/blog/rsd.axd"/><meta http-equiv="content-type" content="text/html; charset=utf-8"/><link type="application/opensearchdescription+xml" rel="search" title="Unicast Blog" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/opensearch.axd"/><link rel="prev" title="Previous page" href="/web/20100114184327/http://unicast.com/blog/?page=2"/></head> <body id="Blog"> <form name="aspnetForm" method="post" action="/web/20100114184327/http://unicast.com/blog/default.aspx" id="aspnetForm"> <div> <input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="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"/> </div> <input type="hidden" name="lng" id="lng" value="en-US"/> <div class="container_12"> <div id="header" class="grid_12 pos_relative"> <h1><a href="/web/20100114184327/http://unicast.com/" title="Unicast">Unicast</a></h1> <ul class="sec_nav"> <li><a href="/web/20100114184327/http://unicast.com/contact.aspx" title="Contact Unicast">Contact</a></li> <li><a href="/web/20100114184327/http://unicast.com/blog" title="Unicast Blog">Blog</a></li> <li><a href="/web/20100114184327/http://unicast.com/newsletter.aspx?KeepThis=true&TB_iframe=true&modal=true&height=323&width=231" class="thickbox" title="Unicast Newsletter Signup">Newsletter Signup</a></li> <li class="grey_round_bg"><a href="http://web.archive.org/web/20100114184327/http://adplatform.unicast.com/fuse/" class="new_window" title="Unicast Client Login"><span>Client Login</span></a></li> </ul> <ul class="CMSListMenuUL" id="menuElem"> <li class="CMSListMenuLI first_nav " id="menuElem_LI_0_1_1"><a href="/web/20100114184327/http://unicast.com/Services.aspx" class="CMSListMenuLink" title="Services">Services</a> <ul class="CMSListMenuUL" id="menuElem_UL_1"> <li class="CMSListMenuLI first_nav " id="menuElem_LI_1_1_3"><a href="/web/20100114184327/http://unicast.com/Services/Creative-Support.aspx" class="CMSListMenuLink" title="Creative Support">Creative Support</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_2_3"><a href="/web/20100114184327/http://unicast.com/Services/Campaign-Management.aspx" class="CMSListMenuLink" title="Campaign Management">Campaign Management</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_3_3"><a href="/web/20100114184327/http://unicast.com/Services/Reporting-Analytics.aspx" class="CMSListMenuLink" title="Reporting & Analytics">Reporting & Analytics</a></li> <li class="CMSListMenuLI last_nav " id="menuElem_LI_1_4_3"><a href="/web/20100114184327/http://unicast.com/Services/Publisher-Solutions.aspx" class="CMSListMenuLink" title="Publisher Solutions">Publisher Solutions</a></li> </ul> </li> <li class="CMSListMenuLI" id="menuElem_LI_0_2_1"><a href="/web/20100114184327/http://unicast.com/Products.aspx" class="CMSListMenuLink" title="Products">Products</a> <ul class="CMSListMenuUL" id="menuElem_UL_2"> <li class="CMSListMenuLI first_nav " id="menuElem_LI_1_1_4"><a href="/web/20100114184327/http://unicast.com/Products/Rich-Media.aspx" class="CMSListMenuLink" title="Rich Media">Rich Media</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_2_4"><a href="/web/20100114184327/http://unicast.com/Products/Video.aspx" class="CMSListMenuLink" title="Video">Video</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_3_4"><a href="/web/20100114184327/http://unicast.com/Products/Social-Media.aspx" class="CMSListMenuLink" title="Social Media">Social Media</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_4_4"><a href="/web/20100114184327/http://unicast.com/Products/3D.aspx" class="CMSListMenuLink" title="3D">3D</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_5_4"><a href="/web/20100114184327/http://unicast.com/Products/Standard.aspx" class="CMSListMenuLink" title="Standard">Standard</a></li> <li class="CMSListMenuLI last_nav " id="menuElem_LI_1_6_4"><a href="/web/20100114184327/http://unicast.com/Products/Product-Catalog.aspx" class="CMSListMenuLink" title="Product Catalog">Product Catalog</a></li> </ul> </li> <li class="CMSListMenuLI" id="menuElem_LI_0_3_1"><a href="/web/20100114184327/http://unicast.com/Showcase.aspx" class="CMSListMenuLink" title="Showcase">Showcase</a></li> <li class="CMSListMenuLI last_nav " id="menuElem_LI_0_4_1"><a href="/web/20100114184327/http://unicast.com/About.aspx" class="CMSListMenuLink" title="About">About</a> <ul class="CMSListMenuUL" id="menuElem_UL_3"> <li class="CMSListMenuLI first_nav " id="menuElem_LI_1_1_7"><a href="/web/20100114184327/http://unicast.com/About/Leadership.aspx" class="CMSListMenuLink" title="Leadership">Leadership</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_2_7"><a href="/web/20100114184327/http://unicast.com/About/Clients.aspx" class="CMSListMenuLink" title="Clients">Clients</a></li> <li class="CMSListMenuLI" id="menuElem_LI_1_3_7"><a href="/web/20100114184327/http://unicast.com/About/Careers.aspx" class="CMSListMenuLink" title="Careers">Careers</a></li> <li class="CMSListMenuLI last_nav " id="menuElem_LI_1_4_7"><a href="/web/20100114184327/http://unicast.com/About/Press.aspx" class="CMSListMenuLink" title="Press">Press</a></li> </ul> </li> </ul> </div> <div class="grid_12"> <div class="grid_4 alpha"> <div class="grey_box" style="margin:0px;"> Our take on what's new, now and next in the world of interactive advertising is all right here for you.  </div> <div class="grey_box_bottom_blog"> </div> <div id="sidepanel"> <div id="widgetzone"><div class="widget categorylist" id="widgete5ba3069-78f5-4923-82e2-6f14a0ac7311"><h4>Topics</h4><div class="content"><ul id="categorylist"><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Ad-Operations.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Ad Operations" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Ad-Operations.aspx" title="Category: Ad Operations">Ad Operations (4)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Business-Intelligence.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Business Intelligence" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Business-Intelligence.aspx" title="Category: Business Intelligence">Business Intelligence (2)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Creative.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Creative" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Creative.aspx" title="Category: Creative">Creative (4)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Events.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Events" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Events.aspx" title="Category: Events">Events (4)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Marketing.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Marketing" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Marketing.aspx" title="Category: Marketing">Marketing (3)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/category/feed/Products-Technology.aspx" rel="nofollow"><img src="/web/20100114184327im_/http://unicast.com/blog/pics/rssButton.gif" alt="RSS feed for Products & Technology" class="rssButton"/></a><a href="/web/20100114184327/http://unicast.com/blog/category/Products-Technology.aspx" title="Category: Products & Technology">Products & Technology (4)</a></li></ul> </div></div><div class="widget monthlist" id="widgetab2b8c27-02c4-46ab-a78f-28939c2a1a09"><h4>Archive</h4><div class="content"><ul id="monthList"><li class="year" onclick="BlogEngine.toggleMonth('year2010')">2010<ul id="year2010" class="open"><li><a href="/web/20100114184327/http://unicast.com/blog/2010/01/default.aspx">January (1)</a></li></ul></li><li class="year" onclick="BlogEngine.toggleMonth('year2009')">2009<ul id="year2009"><li><a href="/web/20100114184327/http://unicast.com/blog/2009/12/default.aspx">December (3)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/2009/11/default.aspx">November (6)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/2009/10/default.aspx">October (3)</a></li><li><a href="/web/20100114184327/http://unicast.com/blog/2009/09/default.aspx">September (5)</a></li></ul></li></ul> </div></div><div class="widget search" id="widgetfb38ecdd-5813-4d10-8c5f-8d901c7c731e"><br/><div class="content"><div id="searchbox"> <label for="searchfield" style="display:none">Search</label><input type="text" value="Enter search term" id="searchfield" onkeypress="if(event.keyCode==13) return BlogEngine.search('/blog/')" onfocus="BlogEngine.searchClear('Enter search term')" onblur="BlogEngine.searchClear('Enter search term')"/><input type="button" value="Search" id="searchbutton" onclick="BlogEngine.search('/blog/');" onkeypress="BlogEngine.search('/blog/');"/><br/><input type="checkbox" id="searchcomments"/><label for="searchcomments">Include comments in search</label></div> </div></div><div class="widget linklist" id="widget0d3af8cd-7018-4b84-b5c5-335470a54b4e"><h4>Blog Roll</h4><div class="content"><ul id="ctl00_0d3af8cd70184b84b5c5335470a54b4e_ulLinks"><li><a href="http://web.archive.org/web/20100114184327/http://sethgodin.typepad.com/" target="_blank">Seth Godin</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116617" target="_blank">MediaPost’s Online Spin</a></li><li><a href="http://web.archive.org/web/20100114184327/http://adweek.blogs.com/adfreak/" target="_blank">AdFreak</a></li><li><a href="http://web.archive.org/web/20100114184327/http://community.brandrepublic.com/blogs/richmedia/default.aspx" target="_blank">MediaWeek’s Rich Media blog:</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=36" target="_blank">Online Publishing Insider:</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=37" target="_blank">Online Video Insider</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.businessweek.com/innovate/FineOnMedia/" target="_blank">BusinessWeek’s On Media</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.businessweek.com/the_thread/brandnewday/" target="_blank">Brand New Day</a></li><li><a href="http://web.archive.org/web/20100114184327/http://blogs.wsj.com/digits/" target="_blank">WSJ Digits</a></li><li><a href="http://web.archive.org/web/20100114184327/http://bits.blogs.nytimes.com/" target="_blank">NYTimes Bits</a></li><li><a href="http://web.archive.org/web/20100114184327/http://mediadecoder.blogs.nytimes.com/" target="_blank">NYTimes Media Decoder</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.toprankblog.com/" target="_blank">Online Marketing Blog</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.marketingpilgrim.com/" target="_blank">Marketing Pilgrim</a></li><li><a href="http://web.archive.org/web/20100114184327/http://www.mpdailyfix.com/">Marketing Profs Daily</a></li></ul></div></div></div> </div> </div> <div class="grid_8 alpha"> <div id="ctl00_cphBody_divError"></div> <div id="ctl00_cphBody_PostList1_posts" class="posts"> <div class="post xfolkentry" id="post0"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Why-Apple-Cares-About-Mobile-Advertising.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Why Apple Cares About Mobile Advertising</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Michael+Tuminello-+Director+of+Product.aspx">Michael Tuminello- Director of Product</a></span> <span class="pubDate">January 12, 2010</span> <div class="text"><p><img style="float: left; margin: 13px;" src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2010%2f1%2fapple-logo.jpg" alt="" width="110" height="123"/></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Apple’s most recent acquisition of Quattro is a bit of a puzzler. While they can’t be discounted entirely, the only two explanations I have heard for it so far aren’t convincing. </span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Explanation #1: Apple is doing it to compete with Google (NY Times - "<a href="http://web.archive.org/web/20100114184327/http://www.nytimes.com/2010/01/06/technology/companies/06apple.html?scp=1&sq=aiming%20at%20google" target="_blank">Aiming at Google, Apple Buys Quattro Wireless, an Ad Company</a>")</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Why not: Apple under Steve Jobs has not gotten to be the “company of the decade” by being reactionary.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">While it makes sense to tap into advertising as an additional source of revenue, both to fund its own growth and to deprive its rival of income, it’s unlike Apple to enter a new product space as a me-too move. Apple has resisted building a competitor for Microsoft Office for some 20-odd years - iWork was developed because office software is an integral part of the average user’s computer experience, not to unseat MS Office. Apple needed to build it so Mac users would not have to suffer through an un-Mac-like experience with common computing tasks. They also sat out of the MP3 player market for years until they were able to leverage the integration between Apple hardware and software to drastically improve the user experience people had with MP3 players, and then did the same with the cell phone. For Apple, it’s all about the product.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Explanation #2: Apple is doing it to make more money from the iPhone platform (Business Insider - "<a href="http://web.archive.org/web/20100114184327/http://www.businessinsider.com/why-apple-bought-quattro-wireless-and-is-getting-into-mobile-advertising-2010-1" target="_blank">Why Apple Bought Quattro Wireless And Is Getting Into Advertising</a>") </span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Why not: Apple will make plenty of money from the iPhone already - they're not going to compromise the user experience just to make extra cash.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">This article says that because free apps are downloaded 9 times more than paid apps, Apple "wants to think about ways it can make money off free apps". If that were the case, why not just make all free apps cost something? Sounds like a sure-fire solution to me. I don't know how much money Apple can expect to make off advertising, but considering it's usually fractions of a penny per impression, and many downloaded apps are rarely used, Apple could probably make more money charging less than 10 cents for each free app then they would by trying to monetize apps with advertising. Also, by promoting (or requiring) advertising in free apps, Apple would be actively undermining the user experience for their most downloaded apps. Sounds not at all like Apple to me.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">To have a better guess at the answer, I think you have to assume that Apple is building a product where advertising is integral to what the product is delivering - meaning Apple is working on a product that could not achieve its required level of elegance without Apple having a direct hand in how advertising works on the device.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">I can think of two industries where advertising is completely entrenched that would be appealing to Apple, and a third on the horizon that concerns Apple as well. The first is the magazine and newspaper publishing industry. The second is the network television industry. The third is the online application space, specifically online office software (Google Docs/Office 2010 Web Applications/etc). </span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">Once the phone gets a little bigger, it becomes a good candidate to replace a magazine or newspaper, and when it gets bigger than that, it's a good candidate to replace your TV. The operating systems being developed for phones today stand a good chance of evolving into the next general purpose OS’s, leaving the computer as-we-know-it relegated to specialized tasks that require you to deal with the complexity of a desktop OS. A company that can stake a strong claim in the new methods of broadcasting and publishing that are being hashed out to reach the mobile marketplace has a good shot at the holy grail of living room media convergence that we've been hearing about for 10+ years: phone, TV, computer, gaming system, stereo, etc. Now THAT sounds like Apple, and that's the foothold Apple is fighting for here, not for the privilege of showing banner ads on a 480x320 screen.</span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">3f1c4030-d075-47a0-a152-81735b71514e|3|5.0</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/apple" rel="tag">apple</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/quattro" rel="tag">quattro</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/google" rel="tag">google</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/microsoft" rel="tag">microsoft</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/mobile" rel="tag">mobile</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/tablet" rel="tag">tablet</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/iphone" rel="tag">iphone</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/advertising" rel="tag">advertising</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/media+convergence" rel="tag">media convergence</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/digital+publishing" rel="tag">digital publishing</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Products-Technology.aspx">Products & Technology</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 0" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fWhy-Apple-Cares-About-Mobile-Advertising.aspx&title=Why+Apple+Cares+About+Mobile+Advertising">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=3f1c4030-d075-47a0-a152-81735b71514e" title="Why Apple Cares About Mobile Advertising">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Why-Apple-Cares-About-Mobile-Advertising.aspx#comment">Comments (1)</a> </div> </div> <div class="post xfolkentry" id="post1"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Advertising-trends-for-2010.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Advertising trends for 2010</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Daniel+Bloomfield-+Campaign+Manager.aspx">Daniel Bloomfield- Campaign Manager</a></span> <span class="pubDate">December 18, 2009</span> <div class="text"><p><span style="font-size: small;"><span style="font-family: helvetica;">A few weeks ago Nielsen posted their <a href="http://web.archive.org/web/20100114184327/http://blog.nielsen.com/nielsenwire/consumer/talking-back-top-five-advertising-trends/" target="_blank">top 5 online advertising trends for 2010</a>. Most of this article is common sense to people who work in the world of rich media. However two of the trends mentioned in this article did interest me. The first was their number two trend:</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">“New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.”</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">In June of 2009, I bought my first smartphone and one of the things I noticed immediately was how bad most ads appeared on it. To me this seemed like such lost opportunity. I hope that in 2010 advertisers become more aware of how great the possibilities are for this forum and open up to the idea of taking risks and exploring new and emerging technologies that support this medium. With the growth of smartphone adopters there is tremendous potential for advertisers to really connect with audiences but only if the mobile advertising is done right.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">The second trend on this list that excited me was the number five:</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">“More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.”</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">I personally love ads that provide the user with more than just the typical 300x250 or 728x90 banner advertisements. Adding interactive elements such as games, photo galleries, multiple videos, and quiz is a sure fire way to increase a users time spent with an ad and can contribute to a much more successful campaign.</span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">c0ffe9cd-9894-4c4c-ab53-fc928ae9b159|1|3.0</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/rich+media" rel="tag">rich media</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/smartphones" rel="tag">smartphones</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/trends" rel="tag">trends</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/mobile+advertising" rel="tag">mobile advertising</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/interactive+online+ads" rel="tag">interactive online ads</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Ad-Operations.aspx">Ad Operations</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 1" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fAdvertising-trends-for-2010.aspx&title=Advertising+trends+for+2010">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=c0ffe9cd-9894-4c4c-ab53-fc928ae9b159" title="Advertising trends for 2010">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Advertising-trends-for-2010.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post2"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Going-To-The-Movies-Was-Never-So-Simple.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Going To The Movies Was Never So Simple</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Andrew+Freeman-+Director+of+Products.aspx">Andrew Freeman- Director of Products</a></span> <span class="pubDate">December 8, 2009</span> <div class="text"><p><img style="float: left; margin: 10px;" src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f12%2fnewmoon.jpg" alt=""/></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">Who doesn't like going to the movies? Looking at some of the recent box office receipts and I’d guess that most of us still do in spite of the current economic state. While 2009 was a good year for the movie-making business, some faired much better than others. </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">Consider The Twilight Saga: New Moon, </span></span><a href="http://web.archive.org/web/20100114184327/http://www.summit-ent.com/"><span style="font-family: helvetica;"><span style="font-size: small;">Summit Entertainment’s</span></span></a><span style="font-family: helvetica;"><span style="font-size: small;"> story of romance and the supernatural world between mortals and vampires. Clearly the top movie for 2009 grossing $255 million so far in the U.S. and setting records for the largest one-day gross of $73 million.</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">But with only average consumer and critic reviews, how did New Moon become the number one movie worldwide?</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">One factor to consider is Summit’s big online advertising push in the weeks leading up to the opening weekend. Clearly, Summit chose the right publishers, such as MySpace, to get their brand in front of the targeted audience. But in addition to their compelling, interactive content and HD video content, Summit went further.</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">According to online movie ticket outlets such as </span></span><a href="http://web.archive.org/web/20100114184327/http://www.fandango.com/ShowPressRelease.aspx?id=172"><span style="font-family: helvetica;"><span style="font-size: small;">Fandango</span></span></a><span style="font-family: helvetica;"><span style="font-size: small;"> and </span></span><a href="http://web.archive.org/web/20100114184327/http://www.movietickets.com/press.asp?year=2009&pr_id=110"><span style="font-family: helvetica;"><span style="font-size: small;">MovieTickets.com</span></span></a><span style="font-family: helvetica;"><span style="font-size: small;">, New Moon broke all previous records to become the top-selling pre-release movie of all time. To help make this such an accomplishment, Summit and MySpace partnered with Unicast to add in their latest feature called </span></span><a href="http://web.archive.org/web/20100114184327/http://unicast.com/about/press.aspx?id=84"><span style="font-family: helvetica;"><span style="font-size: small;">Movie Finder</span></span></a><span style="font-family: helvetica;"><span style="font-size: small;">. </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">Unicast’s Movie Finder made it very easy and convenient for viewers of the New Moon ad to find and choose nearby theatres. All done within the ad unit, users were offered nearby theatres to choose from and then they could purchase their tickets online—even before the movie opened. No waiting in lines and it guaranteed fans entry into the first showings.</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"><span style="font-family: helvetica;"><span style="font-size: small;">See for yourself how it works. | </span></span><a href="http://web.archive.org/web/20100114184327/http://www.unicast.com/Showcase.aspx#/c/features/movie-finder/p/94"><span style="font-family: helvetica;"><span style="font-size: small;">Ad Demo</span></span></a></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; font-size: 10pt;"> </span></p> <p> </p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">aaa83b93-de21-4ec3-93ad-67c891ad6734|4|3.8</div> <p class="tags">Tags: </p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Products-Technology.aspx">Products & Technology</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 2" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fGoing-To-The-Movies-Was-Never-So-Simple.aspx&title=Going+To+The+Movies+Was+Never+So+Simple">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=aaa83b93-de21-4ec3-93ad-67c891ad6734" title="Going To The Movies Was Never So Simple">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Going-To-The-Movies-Was-Never-So-Simple.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post3"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/What-To-Do-When-You-Done28099t-Know-What-To-Do.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">What To Do When You Don’t Know What To Do</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Andrea+Bridges-Smith-+Flash+Producer.aspx">Andrea Bridges-Smith- Flash Producer</a></span> <span class="pubDate">December 7, 2009</span> <div class="text"><p><img style="margin: 12px; float: right;" src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f12%2fconfused-face2.jpg" alt="" width="183" height="243"/></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;">When we get involved with clients who haven’t worked with us before, it’s exciting for them to know how many possibilities there are for their ad units.<span style="mso-spacerun: yes;">  </span>But it can also be daunting to figure out what things are going to work best in a medium that may be new to you.<span style="mso-spacerun: yes;">  </span>The sheer number of options combined with an almost-always tight deadline might throw you.<span style="mso-spacerun: yes;">  </span>So what to do?</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;">Don’t worry-we can help!</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;">Here are a few tips to get you started on your way to a successful online ad:</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">1.</span>   </span></span><span style="font-size: small;">Know Your Goal</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-family: helvetica;"><span style="font-size: small;">Are you trying to drive traffic to your website or increase brand awareness?<span style="mso-spacerun: yes;">  </span>The answer can determine what kind of creative you need.</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">2.</span>   </span></span><span style="font-size: small;">Get Some Samples</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-family: helvetica;"><span style="font-size: small;">You can view our online gallery at </span></span><a href="http://web.archive.org/web/20100114184327/http://www.unicast.com/Showcase.aspx"><span style="font-family: helvetica;"><span style="font-size: small;">http://www.unicast.com/Showcase.aspx</span></span></a><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">.<span style="mso-spacerun: yes;">  </span>As you look through the work, notice which ones are jumping out at you the most and why, as well as which ones have your same goal in mind.<span style="mso-spacerun: yes;">  </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">3.</span>   </span></span><span style="font-size: small;">Just Because You Can Doesn’t Mean You Should</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-family: helvetica;"><span style="font-size: small;">Sure, things like videos, animation, games, email functionality, Twitter interaction and 3D are all cool, but do you need all of it in the same ad?<span style="mso-spacerun: yes;">  </span>And even if you pick just one, will it help you accomplish your goal, or will it just take up space in your CPU usage?<span style="mso-spacerun: yes;">  </span>We have a ton of great features to offer, so find the ones that are right for you and keep it to that.</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">4.</span>   </span></span><span style="font-size: small;">Consider The Assets You Already Have</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-family: helvetica;"><span style="font-size: small;">Do you have things you can pull from your website?<span style="mso-spacerun: yes;">  </span>Layered PSDs?<span style="mso-spacerun: yes;">  </span>Flash assets from other ad units you may have worked on?<span style="mso-spacerun: yes;">  </span>If so, these make a great jumping-off point instead of having to start from absolute scratch.</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">5.</span>   </span></span><span style="font-size: small;">Pick Your Best And Send It Over</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-family: helvetica;"><span style="font-size: small;">We prefer to work with the highest resolution images and video that we can lay hands on.<span style="mso-spacerun: yes;">  </span>We can play around with the file size to get it where it needs to be, but if we start with great quality, we have a better chance of ending with it.</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></p> <p class="ListParagraphCxSpFirst" style="line-height: normal; text-indent: -0.25in; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1;"><span style="font-family: helvetica;"><span style="font-size: small;"><span style="mso-bidi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-size: small;">6.</span>   </span></span><span style="font-size: small;">Still Lost?<span style="mso-spacerun: yes;">  </span>Let’s Talk!</span></span></span></p> <p class="ListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">We’re happy to get on a call with you any time to discuss your creative.<span style="mso-spacerun: yes;">  </span>Whether we’re building the creative or converting what you’ve built, it’s always better for us to work things out on the front end and get you exactly what you need instead of sending you multiple revisions later.<span style="mso-spacerun: yes;">    </span></span></span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">e4ce7f10-ba0a-4ed8-b433-abc37e00ab89|3|5.0</div> <p class="tags">Tags: </p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Creative.aspx">Creative</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 3" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fWhat-To-Do-When-You-Done28099t-Know-What-To-Do.aspx&title=What+To+Do+When+You+Don%e2%80%99t+Know+What+To+Do">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=e4ce7f10-ba0a-4ed8-b433-abc37e00ab89" title="What To Do When You Don’t Know What To Do">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/What-To-Do-When-You-Done28099t-Know-What-To-Do.aspx#comment">Comments (1)</a> </div> </div> <div class="post xfolkentry" id="post4"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/No-Such-Thing-as-a-Draft.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">No Such Thing as a Draft</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Jonette+James-+QA+Manager+Ad+Operations.aspx">Jonette James- QA Manager Ad Operations</a></span> <span class="pubDate">November 30, 2009</span> <div class="text"><p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 11pt;"><span style="font-family: helvetica;"><span style="font-size: small;">An acquaintance of mine always reminds me that, “there is no such thing as a draft if it is sent to the client”. I was mulling this over and could not agree more. If something is going to the client, this first version of the document/prototype should be as close to the final agreed product as you can deliver. After the client reviews the information, you want to focus on their feedback and requested revisions – not look back on what you have not delivered or completed. You never have a second chance to make a first impression. Would you rather see a clean product that just needs some minor refinement or a sloppy draft with poor spelling, grammar, and incomplete data? So focus on delivering every time like it is going “live”.</span></span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">b4de594e-f564-418a-bfd0-ea3098a8ac99|1|4.0</div> <p class="tags">Tags: </p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Ad-Operations.aspx">Ad Operations</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 4" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fNo-Such-Thing-as-a-Draft.aspx&title=No+Such+Thing+as+a+Draft">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=b4de594e-f564-418a-bfd0-ea3098a8ac99" title="No Such Thing as a Draft">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/No-Such-Thing-as-a-Draft.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post5"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Checklists.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Checklists</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Jonette+James-+QA+Manager+Ad+Operations.aspx">Jonette James- QA Manager Ad Operations</a></span> <span class="pubDate">November 18, 2009</span> <div class="text"><p><img style="margin: 10px; float: right;" src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f12%2fcheck.jpg" alt="" width="208" height="271"/></p> <p><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Are you a list maker? I’ve moved from a day planner stuffed with multiple of slips of paper and post-its to the notes feature</span></span></span></span><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;"> in my iPhone. I have a master list on my computer for all my lists…and this is just for my personal life! It always surprises me when I come across a business’ banner, website or email with apparent and easily fixable errors. Does your business have a checklist that must be reviewed before something is out-the-door or live? If not, how are you ensuring that every project is being reviewed thoroughly every time? </span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Based on my experience, here are a few recommendations that I’m sure can help you deliver a successful execution of any kind, whether it’s an email blast or a Rich Media Ad:</span></span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Calibri;"><span style="font-family: helvetica;"><span style="font-size: small;"> </span></span></span></p> <p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in;"><span style="font-family: Wingdings; color: gray; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size: small;">§</span><span style="font: 7pt "Times New Roman";">         </span></span></span><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Start by getting people to put their knowledge on paper</span></span></span></span></p> <p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in;"><span style="font-family: Wingdings; color: gray; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size: small;">§</span><span style="font: 7pt "Times New Roman";">         </span></span></span><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Organize it for effectiveness</span></span></span></span></p> <p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in;"><span style="font-family: Wingdings; color: gray; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size: small;">§</span><span style="font: 7pt "Times New Roman";">         </span></span></span><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Constantly revise </span></span></span></span></p> <p class="MsoNormal" style="text-indent: -0.25in; margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in;"><span style="font-family: Wingdings; color: gray; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="font-size: small;">§</span><span style="font: 7pt "Times New Roman";">         </span></span></span><span style="font-family: Calibri;"><span style="font-size: small;"><span style="font-family: helvetica;"><span style="font-size: small;">Finally, ensure the workflow process makes these quality assurance checklists a mandatory step</span></span></span></span></p> <p> </p> <p> </p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">f9f3b2cb-15d7-4a49-8636-7cd0080d926f|2|3.0</div> <p class="tags">Tags: </p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Ad-Operations.aspx">Ad Operations</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 5" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fChecklists.aspx&title=Checklists">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=f9f3b2cb-15d7-4a49-8636-7cd0080d926f" title="Checklists">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Checklists.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post6"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Taking-Windows-7-Global-with-MSN.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Taking Windows 7 Global with MSN</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Milana+Glisic-+Head+of+Operations+EMEA.aspx">Milana Glisic- Head of Operations EMEA</a></span> <span class="pubDate">November 17, 2009</span> <div class="text"><p><span style="font-size: small;"><span style="font-family: helvetica;">On October 22nd 2009, we launched Microsoft’s International Windows 7 campaign on the MSN homepage across 24 countries. The creative concept consisted of two synchronized banners, a 300x250 and a 728x90, for a total 48 placements that went live in each country at approximately 12am.</span></span></p> <p><span style="font-size: small;"><span style="font-family: helvetica;">It was one of the most unique campaign’s we had worked on to date because it required that we launch ads every hour on the hour around the clock. In addition, we had to convert one piece of creative to fit each market by translating the copy into 18 different languages. We successfully translated text and completed localization in less then 48 hours.</span></span></p> <p><img src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f11%2fWindows7_International.jpg" alt=""/></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Although a campaign that is required to launch in over 20 countries may seem daunting at first, we knew that by keeping the lines of communication open close to 24 hours a day and 7 days a week we could ensure that this campaign was managed as efficiently and smoothly as possible. By working closely with the MSN team – we held daily meetings to review details and discuss the progress of the campaign and on the day of the campaign launch we had an open bridge call available 24 hours - we were able to resolve any issues that arose almost instantly and provide MSN with a daily and often hourly report on the status of our efforts. </span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;"><span style="font-family: helvetica;">I commend the dedication of all of the parties involved. For any campaign, no matter how big or small, working with a team of people that devotes their expertise to the project at hand and can easily exchange ideas and accurately perform tasks quickly is the key to its success.</span></span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">31d4fab6-3f19-4611-9889-6b2c3c817c4c|3|4.0</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/windows" rel="tag">windows</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/microsoft" rel="tag">microsoft</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Ad-Operations.aspx">Ad Operations</a> | <a href="/web/20100114184327/http://unicast.com/blog/category/Creative.aspx">Creative</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 6" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fTaking-Windows-7-Global-with-MSN.aspx&title=Taking+Windows+7+Global+with+MSN">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=31d4fab6-3f19-4611-9889-6b2c3c817c4c" title="Taking Windows 7 Global with MSN">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Taking-Windows-7-Global-with-MSN.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post7"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Think-You-Can-Handle-Need-For-Speed-SHIFT.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Think You Can Handle Need For Speed SHIFT?</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Dewi+Paulino+-+Marketing+Manager.aspx">Dewi Paulino - Marketing Manager</a></span> <span class="pubDate">November 12, 2009</span> <div class="text"><p><span style="font-family: helvetica;"><span style="font-size: small;">Need For Speed SHIFT is the latest racing game from Electronic Arts (EA) to hit stores and critics are claiming it is the most realistic speed racing game on the market to date. To promote its release EA has run a series of high impact Rich Media ads across gaming sites such as IGN. The ads attempt to captivate the excitement of the game. Check out the ad below and let us know what you think - Does it quench your need for speed??? </span></span></p> <p><a href="http://web.archive.org/web/20100114184327/http://salesdemo.unicast.com/vla/asset/demo/110_184853/index.html" target="_blank"><img src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f11%2fnfs_inpage.jpg" alt=""/></a></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">To learn more about this campaign, please visit our showcase: <a href="http://web.archive.org/web/20100114184327/http://unicast.com/Showcase.aspx#/p/95">http://unicast.com/Showcase.aspx#/p/95</a>  </span></span></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">65410c5d-a19c-4bdd-b3bc-95ff783ccc3c|0|.0</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/game" rel="tag">game</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/gaming" rel="tag">gaming</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/rich+media" rel="tag">rich media</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Creative.aspx">Creative</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 7" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fThink-You-Can-Handle-Need-For-Speed-SHIFT.aspx&title=Think+You+Can+Handle+Need+For+Speed+SHIFT%3f">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=65410c5d-a19c-4bdd-b3bc-95ff783ccc3c" title="Think You Can Handle Need For Speed SHIFT?">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Think-You-Can-Handle-Need-For-Speed-SHIFT.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post8"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/Top-Reasons-Why-Marketers-Are-Pouring-Money-Into-Online-Video.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">Top Reasons Why Marketers Are Pouring Money Into Online Video</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Dan+Berra-+VP+of+Business+Intelligence.aspx">Dan Berra- VP of Business Intelligence</a></span> <span class="pubDate">November 11, 2009</span> <div class="text"><p><span style="font-family: helvetica;"><span style="font-size: small;">Projecting rapid growth in online video is pretty much a no-brainer. So what is it that makes online video attractive enough to have marketers pour money into it? For starters, online video is much more intimate than offline. It’s kind of like when you were a kid sneaking downstairs to watch TV after bedtime, you sat inches away from the screen with the volume down and gave whatever you were watching your undivided attention. Online video can provide a near one-to-one experience. Second, targeting the right audience with your message in online is much easier. Many sites know who you are and what you like and can leverage this information to make the experience better. Third, bandwidth has been increasing rapidly each year and this is allowing for more streaming video options for advertisers and the ability for consumers to see these ads without interruptions or connection issues. Finally, and this is both good and bad, the assets for online video can be leveraged from offline which can reduce the production costs. The flip side of this last one is that many offline videos are not well suited to online either because of content or length.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Online video will continue to rise and through further advancements in hardware, bandwidth, and software in the coming years could overtake the other display mediums.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;"><em>The chart below from Forrester Research, shows an upward trend in online ad spend by Marketers in the U.S.</em></span></span></p> <p><img src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f11%2fforrester2014.jpg" alt=""/></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">e1f50a03-eef5-47a1-a62f-f72a7c86a2c4|2|3.5</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/online+video" rel="tag">online video</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/video" rel="tag">video</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Marketing.aspx">Marketing</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 8" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fTop-Reasons-Why-Marketers-Are-Pouring-Money-Into-Online-Video.aspx&title=Top+Reasons+Why+Marketers+Are+Pouring+Money+Into+Online+Video">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=e1f50a03-eef5-47a1-a62f-f72a7c86a2c4" title="Top Reasons Why Marketers Are Pouring Money Into Online Video">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/Top-Reasons-Why-Marketers-Are-Pouring-Money-Into-Online-Video.aspx#comment">Comments (0)</a> </div> </div> <div class="post xfolkentry" id="post9"> <h3 style="font-size:18px;font-weight:normal;"><a href="/web/20100114184327/http://unicast.com/blog/post/adtech-NYC-2009-e28093-A-Video-Revolution-Unicast-hosts-panel-discussing-the-future-of-video-advertising.aspx" class="taggedlink" style="color:#738d8e;font-weight:normal;">ad:tech NYC 2009 – A Video Revolution? Unicast Hosts Panel Discussing the Future of Video Advertising</a></h3> <span class="author">by <a href="/web/20100114184327/http://unicast.com/blog/author/Bryan+Hjelm-+VP+of+Marketing.aspx">Bryan Hjelm- VP of Marketing</a></span> <span class="pubDate">November 9, 2009</span> <div class="text"><p><a href="http://web.archive.org/web/20100114184327/http://www.ad-tech.com/ny/adtech_new_york.aspx" target="_blank"></a></p> <p><a href="http://web.archive.org/web/20100114184327/http://www.ad-tech.com/ny/adtech_new_york.aspx" target="_blank"><img src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f11%2fadtech1.jpg" alt=""/></a></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Last Thursday, 11/5, Unicast had the opportunity to facilitate a great conversation at the ad:tech conference in NYC.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">The conference is focused on digital marketing and it is HUGE. It was held in the Javits Convention Center on the upper West side of Manhattan and attracted the who’s who of digital marketers from around the world.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">As a sponsor of the conference, Unicast was able to host a panel discussion during the schedule of speaking sessions. We selected a topic that we knew to be very relevant to both our business as well as the advertising industry as a whole: the future of video advertising.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">The title of our panel was “Video Advertising: It’s All Digital, So Now What?” and dealt with a variety of topics surrounding how the conversion of broadcast based video into digital would cause the industry to evolve.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">We had a great panel of speakers that are subject matter experts on this topic, and I was there to moderate and encourage a lively discussion on a topic that was front and center at ad:tech NYC this year.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;"><strong>A Video Advertising Revolution?</strong><br/>The members of the panel had a lively discussion about the video advertising world as we know it, one with two distinct structures and organizations around broadcast video and online video. One major theme of the panel was trying to determine what it might take for agency, advertiser and publisher structures to follow the advance in video technology and be positioned for integration into one combined entity and workflow/process. Everyone agreed that it was a foregone conclusion that at some point in the future, the worlds of broadcast and online video advertising would have to converge. It’s more efficient, it’s more scalable and the two mediums are starting to behave more and more like each other every day.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">The words “revolution”, “collapse”, “people will have to lose their jobs” were thrown around, as a feeling that some pretty major structural changes would need to happen to facilitate a true change in the way things work today. Technology advancements, reporting and measurement shifts, more premium inventory from online publishers, economic conditions... these will all be factors in future of the combined world of digital advertising across three screens.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">5 years ago... YouTube didn’t exist. 5 years ago, online video did not exist. Where will we be 5 years from now? Rest assured that Unicast, along with DG FastChannel are working hard to be one step ahead of the game. For more on what solutions we’re developing to get us there, read more here.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">-----------------------</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Congrats to Guy Mastrion, Chief Global Creative Officer at Palio for winning our drawing for the MinioHD Flip camera. Go take some digital video and help push forth the revolution!</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;"><strong>Sponsored Workshop Details:</strong><br/>Topic:<br/>Video Advertising—It’s All Digital, So Now What?</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Summary:<br/>As we move fully into the era of digital television, will marketers and agencies shift towards a truly unified solution to manage their video-based advertising campaigns? Will we see a convergence of the planning, operations and reporting functions for video across traditional and online disciplines? Join leading marketer, technology and agency executives as they discuss the future of ad operations and how digital video content will force the advertising industry to challenge legacy perceptions, workflows and staffing models.</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Moderator:<br/>Bryan Hjelm, VP, Marketing, Unicast</span></span></p> <p><span style="font-family: helvetica;"><span style="font-size: small;">Panelists:<br/>- Dan Berra, VP, Business Intelligence, Unicast <br/>- Amy Auerbach, Media and Marketing Consultant, Professor, Online Media Baruch College<br/>- Mike Leo, CEO and President, Operative<br/>- Amy Stettler, Global Media Director, OMD</span></span></p> <p> </p> <p><img src="/web/20100114184327im_/http://unicast.com/blog/image.axd?picture=2009%2f11%2fAdtech_bryan.jpg" alt=""/></p></div> <div class="bottom"> <div class="ratingcontainer" style="visibility:hidden">0a0314b9-e673-4613-ac8b-355f451e2ca8|2|4.5</div> <p class="tags">Tags: <a href="/web/20100114184327/http://unicast.com/blog/?tag=/ad%3atech" rel="tag">ad:tech</a>, <a href="/web/20100114184327/http://unicast.com/blog/?tag=/hd+video%3b+video%3b+dg+fastchannel" rel="tag">hd video; video; dg fastchannel</a></p> <p class="categories"><a href="/web/20100114184327/http://unicast.com/blog/category/Events.aspx">Events</a></p> </div> <div class="footer"> <div class="bookmarks"> <a rel="nofollow" title="Index 9" target="_blank" href="http://web.archive.org/web/20100114184327/http://www.dotnetkicks.com/submit?url=http%3a%2f%2funicast.com%2fblog%2fpost%2fadtech-NYC-2009-e28093-A-Video-Revolution-Unicast-hosts-panel-discussing-the-future-of-video-advertising.aspx&title=ad%3atech+NYC+2009+%e2%80%93+A+Video+Revolution%3f++Unicast+Hosts+Panel+Discussing+the+Future+of+Video+Advertising">Submit to DotNetKicks...</a> </div> <a rel="bookmark" href="http://web.archive.org/web/20100114184327/http://unicast.com/blog/post.aspx?id=0a0314b9-e673-4613-ac8b-355f451e2ca8" title="ad:tech NYC 2009 – A Video Revolution? Unicast Hosts Panel Discussing the Future of Video Advertising">Permalink</a> | <a rel="nofollow" href="/web/20100114184327/http://unicast.com/blog/post/adtech-NYC-2009-e28093-A-Video-Revolution-Unicast-hosts-panel-discussing-the-future-of-video-advertising.aspx#comment">Comments (1)</a> </div> </div></div> <div id="postPaging"> <a href="/web/20100114184327/http://unicast.com/blog/?page=2" id="ctl00_cphBody_PostList1_hlPrev" style="float:left"><< Previous posts</a> </div> </div> </div> <div id="footer" class="grid_12 border_top"> <div class="grid_6 alpha"> <ul class="sec_nav"> <li><a href="http://web.archive.org/web/20100114184327/http://adplatform.unicast.com/fuse/" class="new_window" title="Unicast Client Login">Client Login</a></li> <li><a href="/web/20100114184327/http://unicast.com/privacy-policy.aspx" title="Unicast Privacy Policy & Terms of Use">Privacy Policy & Terms of Use</a></li> </ul> </div> <div class="grid_6 omega text_right"> <p><strong>Have a big idea?</strong> We can help you make it a reality. <strong>212-201-0800</strong> / <a href="/web/20100114184327/http://unicast.com/contact.aspx" title="Contact Unicast">Contact Us</a></p> </div> </div> </div> <script type="text/javascript"> //<![CDATA[ function registerVariables(){BlogEngine.webRoot='/blog/';BlogEngine.i18n.hasRated='You already rated this post';BlogEngine.i18n.savingTheComment='Saving the comment...';BlogEngine.i18n.comments='Comments';BlogEngine.i18n.commentWasSaved='The comment was saved. Thank you for the feedback';BlogEngine.i18n.commentWaitingModeration='Thank you for the feedback. The comment is now awaiting moderation';BlogEngine.i18n.cancel='Cancel';BlogEngine.i18n.filter='Filter';BlogEngine.i18n.apmlDescription='Enter the URL to your website or to your APML document';};//]]> </script> <script type="text/javascript" defer="defer" src="/web/20100114184327js_/http://unicast.com/blog/js.axd?path=%2fblog%2fblog.js&v=1.5.0.7"></script></form> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "http://web.archive.org/web/20100114184327/https://ssl." : "http://web.archive.org/web/20100114184327/http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-9789078-1"); pageTracker._trackPageview(); } catch(err) {} </script> </body> </html>