CINXE.COM

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role="document"> <div class="content row"> <main class="main"> <article class="post-139127 post type-post status-publish format-standard hentry category-press-releases"> <header> <h1 class="entry-title">AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands</h1> <div class="meta-info"> <a href="https://multichannelmerchant.com/author/123/" rel="author" class="fn"> <img class="avatar img-fluid" src=""> </a> <div> <a href="https://multichannelmerchant.com/author/123/" rel="author" class="fn author-meta"> Press Release </a> </div> <time class="updated" datetime="2020-04-23T12:33:36+00:00">April 23, 2020</time> </div> </header> <div class="entry-content"> <p><i><span style="font-weight: 400;">Ambitious ecommerce marketers can access a suite of free and subscription-based marketing tools all in one place</span></i></p> <div id="ai_ad_widget-2" class="ad-widget-in-content" style="text-align:center;margin: 20px auto;"> <div id="div-gpt-ad-1647464811495-0"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464811495-0'); });</script> </div> </div> <p><b>SAN FRANCISCO, April 21, 2020</b><span style="font-weight: 400;"> – </span><a href="https://www.adroll.com/"><span style="font-weight: 400;">AdRoll</span></a><span style="font-weight: 400;">, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement.</span></p> <p><span style="font-weight: 400;"> The platform is now available for all customers through new software-as-a-service subscription pricing, including the company’s first free marketing offering. New additions to the AdRoll platform include: </span></p><div><script>var AIAD_4f341fa9b8033a5692306b568798e122_6741fa91016d2;googletag.cmd.push(function(){var AIMAP_e02b89857b91a11b8be92fca409827ba = googletag.sizeMapping().addSize([970, 0], [[970, 90], [728, 90], [970, 250]]).addSize([768, 0], [728, 90]).addSize([320, 0], [300, 50]).addSize([0, 0], []).build();var AIMAP_336d69af4e13192f91fb34ababca7913 = googletag.sizeMapping().addSize([970, 0], [[970, 90], [728, 90]]).addSize([768, 0], [728, 90]).addSize([0, 0], []).build();var AIMAP_3cfce651e667ab85486dd42a8185f98a = googletag.sizeMapping().addSize([320, 0], [300, 250]).addSize([0, 0], []).build();var AIMAP_e55a54e1d4a840735c2e9f8afd01b09a = googletag.sizeMapping().addSize([320, 0], [[300, 600], [300, 250]]).addSize([0, 0], [[970, 90], [728, 90], [970, 250]]).build();var AIMAP_95200ff25af156a67c37a9382cf74da1 = googletag.sizeMapping().addSize([320, 0], [[300, 600], [300, 250]]).addSize([0, 0], []).build();AIAD_4f341fa9b8033a5692306b568798e122_6741fa91016d2 = googletag.defineSlot('/987/Multichannelmerchant.com/mcm_native', 'fluid', 'div-gpt-ad-23003939171-0-6741fa91016d3').addService(googletag.pubads()); });</script></div><div style="text-align:center;margin: 20px auto;" class="widget widget_ai_ad_widget"><div id="div-gpt-ad-23003939171-0-6741fa91016d3"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-23003939171-0-6741fa91016d3'); });</script></div></div> <ul> <li style="font-weight: 400;"><b>Enhanced email capabilities </b><span style="font-weight: 400;">that allow marketers to reach the right customers at the right time. New tools include opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders, and insight into visitor activity including exit intent, scroll time, and time spent on the page.</span></li> <li style="font-weight: 400;"><b>AI driven-product recommendations </b><span style="font-weight: 400;">that work across a brand’s ads, email, and online store experience. These recommendations work behind the scenes to ensure content is dynamic and personalized across all channels – and power key initiatives, like shopping-cart recovery, to help complete the customer journey.</span></li> <li style="font-weight: 400;"><b>Cross-channel measurement</b><span style="font-weight: 400;"> that enables marketers to know which channels are most effective by tracking cross-channel performance all in one place</span><span style="font-weight: 400;">. By providing deep insights into how campaigns are performing across channels, marketers get a single view into their entire marketing mix and can allocate budget to what drives the best results.</span></li> </ul> <p><span style="font-weight: 400;">AdRoll’s new pricing gives D2C marketers access to the tools they need to stay competitive and grow their brand. The subscription-based offerings grow and scale with brands, giving them access to free tools and enhanced capabilities across </span><span style="font-weight: 400;">different stages of growth. </span><span style="font-weight: 400;">The new, monthly and 12-month packages include:</span></p> <ul> <li style="font-weight: 400;"><b>Starter</b><span style="font-weight: 400;">: Provides the foundational tools you need to build a brand including audience targeting, unified customer experiences across channels like email, website, and the ability to track conversions, all for free. </span></li> <li style="font-weight: 400;"><b>Essentials</b><span style="font-weight: 400;">: Offers the tools to dive deeper into identifying, segmenting, and personalizing marketing efforts, starting at $9 per month when billed annually.</span></li> <li style="font-weight: 400;"><b>Growth</b><span style="font-weight: 400;">: Adds new measurement and attribution models, as well as advanced and scalable personalization insights, starting at $19 per month when billed annually, with enhanced measurement capabilities available for $499 per month.</span></li> </ul> <p><span style="font-weight: 400;">“When it comes to the tools needed to grow and compete in today’s evolving world, D2C marketers are overwhelmed with options and often have to cobble together multiple solutions to get the power of a single platform. Our customers have to be more agile and creative with their time and marketing dollars, and we’ve built our platform to support them in doing just that,” said Toby Gabriner, CEO of NextRoll, Inc. “We’ve created an all-in-one platform for essential marketing and advertising activities, serving as mission control for the entire customer journey. With our new tiered options and suite of tools, we’ve opened the door for even more brands to see the power of our platform first hand.”</span></p> <p><span style="font-weight: 400;">With AdRoll’s platform, D2C brands get access to powerful marketing technology typically reserved for large teams, big budgets and internal expertise. AdRoll’s data and machine learning (ML) capabilities are available for all brands of all sizes and can scale with their business. Instead of relying on rule-based systems as some other growth marketing platforms do, AdRoll’s ML makes smart recommendations to marketers and can automate repetitive actions allowing customers to reach the right customers at the right time. </span></p> <p><span style="font-weight: 400;">“As marketers, we are directly responsible for proving the ROI of our programs, so the more data we have into how campaigns are performing, the better,” said Jasper Mordeno, SEM Lead at</span> <a href="https://www.algaecal.com/"><span style="font-weight: 400;">AlgaeCal Inc.</span></a> <span style="font-weight: 400;">“AdRoll’s platform lets us see how customers are moving through various channels and experiencing our brand, from the first interaction to the last. We’ve been able to really dig in and experiment with new strategies across display ads and video with more confidence since we can see the actual impact different approaches have on the bottom line.”</span></p><div><script>var AIAD_4f341fa9b8033a5692306b568798e122_6741fa9101940;googletag.cmd.push(function(){var AIMAP_e02b89857b91a11b8be92fca409827ba = googletag.sizeMapping().addSize([970, 0], [[970, 90], [728, 90], [970, 250]]).addSize([768, 0], [728, 90]).addSize([320, 0], [300, 50]).addSize([0, 0], []).build();var AIMAP_336d69af4e13192f91fb34ababca7913 = googletag.sizeMapping().addSize([970, 0], [[970, 90], [728, 90]]).addSize([768, 0], [728, 90]).addSize([0, 0], []).build();var AIMAP_3cfce651e667ab85486dd42a8185f98a = googletag.sizeMapping().addSize([320, 0], [300, 250]).addSize([0, 0], []).build();var AIMAP_e55a54e1d4a840735c2e9f8afd01b09a = googletag.sizeMapping().addSize([320, 0], [[300, 600], [300, 250]]).addSize([0, 0], [[970, 90], [728, 90], [970, 250]]).build();var AIMAP_95200ff25af156a67c37a9382cf74da1 = googletag.sizeMapping().addSize([320, 0], [[300, 600], [300, 250]]).addSize([0, 0], []).build();AIAD_4f341fa9b8033a5692306b568798e122_6741fa9101940 = googletag.defineSlot('/987/Multichannelmerchant.com/mcm_native', 'fluid', 'div-gpt-ad-23003939171-0-6741fa9101941').addService(googletag.pubads()); });</script></div><div style="text-align:center;margin: 20px auto;" class="widget widget_ai_ad_widget"><div id="div-gpt-ad-23003939171-0-6741fa9101941"><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-23003939171-0-6741fa9101941'); });</script></div></div> <p><span style="font-weight: 400;">For more information about AdRoll’s platform and to get started free for a 90-day trial, visit </span><a href="http://www.adroll.com"><span style="font-weight: 400;">www.adroll.com</span></a><span style="font-weight: 400;">. For insight into the latest D2C growth marketing best practices, follow the </span><a href="https://www.adroll.com/blog"><span style="font-weight: 400;">AdRoll Blog</span></a><span style="font-weight: 400;"> and to find and partner with like-minded D2C brands, check out </span><a href="https://brandmatch.adroll.com/"><span style="font-weight: 400;">Brand Match</span></a><span style="font-weight: 400;">™ by AdRoll.</span></p> <p><b>About AdRoll:</b></p> <p><span style="font-weight: 400;">AdRoll levels the playing field for ambitious direct-to-consumer (D2C) brands. More than just ads, the AdRoll Growth Marketing Platform includes email marketing, AI-driven product recommendations, and cross-channel measurement. The all-in-one platform serves as mission control for marketers—unifying their data, channels, and measurement—so they can reach the right customers with the right messages at the right times. More than 37,000 customers globally use AdRoll to grow their business while controlling their own destiny. To get started for free today, visit </span><a href="http://www.adroll.com/"><span style="font-weight: 400;">www.adroll.com</span></a><span style="font-weight: 400;">.</span> <span style="font-weight: 400;">AdRoll is a division of NextRoll Inc. and is headquartered in San Francisco, with offices in Dublin, New York City, Salt Lake City, and Sydney.</span></p> <div class="ctx-module-container ctx_default_placement ctx-clearfix"></div> <span class="ctx-article-root"></span> </div> <footer> <div class="related-tags"> </div> <div class='ctx-module-container ctx_shortcode_placement ctx-clearfix'></div> </footer> <div id="disqus_thread"> </div> </article> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script>googletag.cmd.push(function() { googletag.display('top-halfpage'); });</script> </div> </div><section class="widget cat_posts-2 cat_posts"><h3>Webinars <i class="fa fa-play-circle"></i></h3><p><a 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