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data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-销售" class="text-t7 inline-block">销售</span></div><ul class="pb-2" aria-labelledby="subNavItem-销售"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&language=zh-Hans&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fsegmentation&signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&language=zh-Hans&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fsegmentation&signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" 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data-viewable-component="true" data-mode="light" id="hero"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="flex flex-col my-auto col-span-4 sm:col-span-8 pt-3xl md:py-3xl gap-y-md md:col-span-6"><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="light"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h1 class="text-base tracking-ff-tight font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">客户细分</h1><p class="richtext text-t1 text-balance">深入了解受众需求，扩大客户群</p><p class="richtext text-body-lg opacity-body pt-sm">通过创建独特的客户细分，获取强大的客户洞察，然后向客户投放个性化的宣传活动，从而促进销售。</p></div><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/customers/segments?ui_locales=zh-Hans" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-top-button" data-mode="light" target="" pathName="admin">建立客户细分</a></div></div><p class="richtext text-body-sm pt-sm font-semi-medium text-left text-black opacity-body">还没有 Shopify 商店？立即开始 <a href="https://accounts.shopify.com/store-create?locale=zh-CN&language=zh-Hans&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fsegmentation&signup_types%5B%5D=paid_trial_experience" data-component-name="start-free-trial">3 天免费试用</a>。</p></div></div></div><div class="my-auto col-span-4 sm:col-span-8 flex flex-col gap-y-xl col-start-1 md:col-start-8 md:col-span-5 lg:col-span-6 md:py-xl"><div class="relative" data-nosnippet="true" style="aspect-ratio:1/1"></div></div></div></section><div class="bg-warm-grey"><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl" data-section-name="value-props-summary" data-component-name="value-props-summary" data-viewable-component="true" data-mode="dark" id="own-your-customer-data"><div class="container"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl items-end !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><h3 class="richtext text-t2 text-balance">掌握自己的客户数据</h3></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl"><p class="richtext text-body-lg text-pretty text-white/70">更好地洞察数据，并免费使用您用于经营业务的同一安全平台，采取相应的行动。</p></div></div></div><div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-y-[5rem] gap-x-20 relative overflow-hidden container"><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-70 after:bg-shade-70"><div class="flex gap-4 md:gap-6 relative text-shade-10"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-white">解锁无限可能</h3><p class="richtext text-body-base text-white/70">客户数量不受限，模板系列不断增加，因此您有无限种方式来对客户进行分组。</p></div></div></div><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-70 after:bg-shade-70"><div class="flex gap-4 md:gap-6 relative text-shade-10"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-white">动态更新</h3><p class="richtext text-body-base text-white/70">当您添加了新客户，以及在客户信息随时间不断变化时，您的客户细分会自动更新。</p></div></div></div><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-70 after:bg-shade-70"><div class="flex gap-4 md:gap-6 relative text-shade-10"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-white">增强信任</h3><p class="richtext text-body-base text-white/70">借助内置工具获取营销许可，遵守 GDPR 和 CCPA 等隐私法规，从而稳固客户关系。</p></div></div></div></div></section></div><div class=""><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl relative" data-section-name="put-segments-to-work" data-component-name="put-segments-to-work" data-viewable-component="true" data-mode="dark" id="put-segments-to-work"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">让客户细分发挥作用</h2></div></div></div><div class="grid gap-y-xl" data-mode="dark"><div class="container relative md:aspect-video"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="aom2n5fhez"><div><button aria-label="播放视频" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="aom2n5fhez" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/59499f3749d4882cc3680b442f393275.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div></div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">发送个性化的电子邮件，激励客户购买商品</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="2x73wf8ckb"><div><button aria-label="播放视频" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="2x73wf8ckb" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/78447f27df7b88565ca7c0c8083db1b8.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div></div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">定位高价值客户并提供折扣</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="w901o7zwzj"><div><button aria-label="播放视频" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="w901o7zwzj" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c307efba686e1988596fdd570f23a715.jpg" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-white/20 group-hover/card:bg-white before:bg-white"></div></div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t6 text-balance">将客户细分应用到自动化中，简化您的营销工作</h2></div></div></div></div></div></div><div class="hidden md:grid pt-xl md:pt-0 container grid-cols-3 gap-x-gutter"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-white/20 group-hover/card:bg-white before:duration-100 before:bg-white"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">发送个性化的电子邮件，激励客户购买商品</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-white/20 group-hover/card:bg-white before:duration-100 before:bg-white"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">定位高价值客户并提供折扣</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:transition-all before:origin-left before:ease-linear before:scale-x-0 bg-white/20 group-hover/card:bg-white before:duration-100 before:bg-white"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">将客户细分应用到自动化中，简化您的营销工作</h2></div></div></div></div></div></div></section></div><div class="bg-black"><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl bg-warm-grey-dark" data-section-name="testimonial" data-component-name="testimonial" data-viewable-component="true" data-mode="light" id="testimonial"><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-black" data-mode="light" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="客户推荐语" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="浏览客户推荐语"><button disabled="" aria-label="上一则推荐语" aria-disabled="true" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button><button aria-label="播放推荐语" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="下一则推荐语" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="第 1 页，共 2 页" style="transform:translateX(0%)" role="group" aria-roledescription="幻灯片"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="时尚的 Airsign 真空吸尘器立在光亮客厅的红色地毯上，靠着木柜。" class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ce9542d2ece70250fd348bc7f15218ab.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">我们在 Shopify 中对客户进行了细分，创建了折扣，并以非常个性化的方式与他们沟通，结果转化了其中大约 30% 的客户。</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t7">Airsign</p><cite class="text-body-sm not-italic"><strong>Alex Dashefsky</strong> — Airsign 联合创始人</cite></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="第 2 页，共 2 页" style="transform:translateX(-100%)" role="group" aria-roledescription="幻灯片"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="两个奶油色的绳索挂架放在白色纹理布料上，上面覆盖着一件有垂褶的衣服。" class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d6ea04fb696d5e4611e6e683380a714a.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">能够在一个平台上查看所有客户数据，这给我们带来了巨大的优势…不论它如何是运作的，建立互信是其中非常重要的一环。</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t7">Peppermint Products</p><cite class="text-body-sm not-italic"><strong>Roman Luyken</strong> — Peppermint Products 创始人</cite></footer></blockquote></div></div></div></section></div><div class="bg-warm-grey-dark"><section class="grid gap-y-2xl grid-cols-full pb-0 bg-section-light-bg text-section-light-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><section class="grid gap-y-2xl grid-cols-full text-section-light-text bg-transparent pb-0 pt-md" data-section-name="start-segmenting-faster" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="start-segmenting-faster"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">更快地开始客户细分</h2><p class="richtext text-body-lg opacity-body pt-sm">借助易于使用的模板，轻点两下即可创建客户细分。探索我们不断增加的模板系列，发掘全新方式来增进对客户的了解。</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="在 Shopify 后台中，客户细分部分的编辑器显示了不同细分的模板，例如吸引高价值客户，以及将订阅者转化为新客户。编辑器周围的圆圈中显示了不同的面孔，展示了每个细分群体的多样性。" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ee12698dae6c581c76a9b364b00327f8.png"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">与高价值客户建立联系</h2><p class="richtext text-body-base opacity-body pt-2">为消费能力更强的群体提供折扣，进一步提升高价值客户的生命周期价值。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">与复购客户重新建立联系</h2><p class="richtext text-body-base opacity-body pt-2">将电子邮件宣传活动发送给那些曾经积极互动的客户，让他们发现并再次购买新产品。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">提高弃单转化率</h2><p class="richtext text-body-base opacity-body pt-2">自动联系那些将产品添加到购物车中但还未结账的客户，提醒他们完成购买。</p></div><div class="leading-[0] mt-md"><a data-component-name="try-templates-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-size link no-underline" style="widows:2" aria-label="外部来源：试用模板" text="试用模板" pathName="admin" href="https://admin.shopify.com/customers/segments/new?templates=true&ui_locales=zh-Hans"><span class="inline underline hover:no-underline">试用模板</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-transparent" data-section-name="engage-right-customer" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="engage-right-customer"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">吸引目标客户</h2><p class="richtext text-body-lg opacity-body pt-sm">基于客户的人口统计数据和行为数据进行筛选，建立与您的营销计划相匹配、有针对性的客户细分。</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">添加自定义属性</h2><p class="richtext text-body-base opacity-body pt-2">按照您添加到客户资料中的独特元字段，进行数据分组。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">研究客户行为</h2><p class="richtext text-body-base opacity-body pt-2">按照与客户接收您的电子邮件相关的操作来排序，例如订阅者是否收到、打开或点击电子邮件，或者是否将其标为垃圾邮件。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">按具体地点细分客户</h2><p class="richtext text-body-base opacity-body pt-2">按照具体的国家/地区、州或省，或一般地点对客户进行细分。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5 text-balance">了解客户群体以及热销产品</h2><p class="richtext text-body-base opacity-body pt-2">按照购买行为来筛选，了解有哪些客户购买了特定的产品。</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Shopify 后台中的客户细分部分显示了不同细分的筛选条件，例如位置、订单数量、电子邮件订阅状态和购买的产品。一名非裔美国商家身穿一件黄色衬衫，正在笔记本电脑上打字，看起来工作效率很高。" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5637fd20b5a0e5656e8ddcf1e01f24a3.png"/></picture></div></div></section></section></div><div class=""><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl relative rounded-t-4xl md:rounded-t-5xl bg-warm-grey" data-section-name="resources" data-component-name="resources" data-viewable-component="true" data-mode="light" id="resources"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text text-balance" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">帮助您更有战略地进行客户细分的资源</h2></div></div></div><div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-y-[5rem] gap-x-20 relative overflow-hidden container"><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-30 after:bg-shade-30"><div class="flex gap-4 md:gap-6 relative text-shade-70"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-black">博客</h3><p class="richtext text-body-base text-black/60">阅读最新的客户细分提示和技巧。</p><a data-component-name="read-blog-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size !font-[400]" style="widows:2" aria-label="阅读博客文章" text="阅读博客文章" pathName="blog" href="/zh/blog/customer-segmentation"><span class="inline underline hover:no-underline">阅读博客文章</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-30 after:bg-shade-30"><div class="flex gap-4 md:gap-6 relative text-shade-70"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-black">帮助中心</h3><p class="richtext text-body-base text-black/60">详细了解 Shopify 中的客户细分。</p><a data-component-name="help-center-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size !font-[400]" style="widows:2" aria-label="外部来源：访问帮助中心" text="访问帮助中心" pathName="help" href="https://help.shopify.com/zh-CN/manual/customers/customer-segmentation"><span class="inline underline hover:no-underline">访问帮助中心</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div class="flex gap-4 md:gap-6 relative before:content-[''] before:absolute before:w-[1px] before:h-[calc(100%)] before:top-0 before:left-[-2.5rem] after:content-[''] after:absolute after:h-[1px] after:w-screen after:bottom-[-2.5rem] after:left-[-2.5rem] before:bg-shade-30 after:bg-shade-30"><div class="flex gap-4 md:gap-6 relative text-shade-70"><div class="hidden sm:block"><div style="width:40px;height:40px;display:inline-block"></div></div><div class="flex flex-col gap-4"><div class="sm:hidden"><div style="width:40px;height:40px;display:inline-block"></div></div><h3 class="richtext text-t5 text-black">视频教程</h3><p class="richtext text-body-base text-black/60">观看客户细分教程以开始使用。</p><a data-component-name="visit-shopify-learn-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size !font-[400]" style="widows:2" aria-label="外部来源：访问 Shopify Learn" text="访问 Shopify Learn" href="https://www.shopify.com/learn/search?query=customer%2Bsegmentation"><span class="inline underline hover:no-underline">访问 Shopify Learn</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></section></div><section class="grid gap-y-2xl grid-cols-full bg-section-light-bg text-section-light-text bg-core-creative-conversion [&_p]:text-white/70 [&_p]:!opacity-100 py-2xl [&_span]:bg-transparent" data-section-name="bottom-conversion" data-component-name="bottom-conversion" data-viewable-component="true" data-mode="light" id="bottom-conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2 text-balance">借助客户细分，挖掘数据潜力，让您的营销活动更智能。</h2></div><div data-component-name="button-group" class="mt-md" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/customers/segments?ui_locales=zh-Hans" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="build-segments-bottom-button" data-mode="dark" target="">建立客户细分</a></div></div></div></div></section></main><footer class="relative flex 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0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA | 简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Taiwan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hant" href="/tw/segmentation?country=tw&lang=zh" data-component-name="region-tw-language-zh-Hant">繁體中文</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/tw/segmentation?country=tw&lang=en" data-component-name="region-tw-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk-en/segmentation?country=hk&lang=en" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Denmark</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="da" href="/dk/segmentation?country=dk&lang=da" data-component-name="region-dk-language-da">Dansk</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/dk/segmentation?country=dk&lang=en" data-component-name="region-dk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/segmentation?country=ca&lang=en" data-component-name="region-ca-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/ca-fr/segmentation?country=ca&lang=fr" data-component-name="region-ca-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/segmentation?country=za&lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/segmentation?country=in&lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/segmentation?country=id&lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Colombia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/co/segmentation?country=co&lang=es" data-component-name="region-co-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/co/segmentation?country=co&lang=en" data-component-name="region-co-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Türkiye</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="tr" href="/tr/segmentation?country=tr&lang=tr" data-component-name="region-tr-language-tr">Türkçe</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/tr/segmentation?country=tr&lang=en" data-component-name="region-tr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Mexico</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/mx/segmentation?country=mx&lang=es" data-component-name="region-mx-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/mx/segmentation?country=mx&lang=en" data-component-name="region-mx-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Austria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/at/segmentation?country=at&lang=de" data-component-name="region-at-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/at/segmentation?country=at&lang=en" data-component-name="region-at-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/segmentation?country=ng&lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Brazil</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/br/segmentation?country=br&lang=pt" data-component-name="region-br-language-pt">Português</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/br/segmentation?country=br&lang=en" data-component-name="region-br-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/segmentation?country=de&lang=de" data-component-name="region-de-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/de/segmentation?country=de&lang=en" data-component-name="region-de-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/segmentation?country=it&lang=it" data-component-name="region-it-language-it">Italiano</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/it/segmentation?country=it&lang=en" data-component-name="region-it-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Norway</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nb" href="/no/segmentation?country=no&lang=nb" data-component-name="region-no-language-nb">Norge</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/no-en/segmentation?country=no&lang=en" data-component-name="region-no-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Czech Republic</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="cs" href="/cz/segmentation?country=cz&lang=cs" data-component-name="region-cz-language-cs">Čeština</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/cz/segmentation?country=cz&lang=en" data-component-name="region-cz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/segmentation?country=sg&lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/segmentation?country=nz&lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Japan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ja" href="/jp/segmentation?country=jp&lang=ja" data-component-name="region-jp-language-ja">日本語</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/jp/segmentation?country=jp&lang=en" data-component-name="region-jp-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Belgium</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/be/segmentation?country=be&lang=nl" data-component-name="region-be-language-nl">Nederlands</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/be-de/segmentation?country=be&lang=de" data-component-name="region-be-language-de">German</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/be-fr/segmentation?country=be&lang=fr" data-component-name="region-be-language-fr">Français</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/be/segmentation?country=be&lang=en" data-component-name="region-be-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/segmentation?country=fr&lang=fr" data-component-name="region-fr-language-fr">Français</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/fr/segmentation?country=fr&lang=en" data-component-name="region-fr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Poland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pl" href="/pl/segmentation?country=pl&lang=pl" data-component-name="region-pl-language-pl">Polski</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/pl/segmentation?country=pl&lang=en" data-component-name="region-pl-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Thailand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="th" href="/th/segmentation?country=th&lang=th" data-component-name="region-th-language-th">ไทย</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/th/segmentation?country=th&lang=en" data-component-name="region-th-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/segmentation?country=au&lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/segmentation?country=ie&lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Sweden</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="sv" href="/se/segmentation?country=se&lang=sv" data-component-name="region-se-language-sv">Svenska</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/se/segmentation?country=se&lang=en" data-component-name="region-se-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Switzerland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/ch/segmentation?country=ch&lang=de" data-component-name="region-ch-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ch/segmentation?country=ch&lang=en" data-component-name="region-ch-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/segmentation?country=us&lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/segmentation?country=us&lang=es" data-component-name="region-us-language-es">Español (Intl.)</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hans" href="/zh/segmentation?country=us&lang=zh" data-component-name="region-us-language-zh-Hans">简体中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Finland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fi" href="/fi/segmentation?country=fi&lang=fi" data-component-name="region-fi-language-fi">Suomi</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/fi/segmentation?country=fi&lang=en" data-component-name="region-fi-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/segmentation?country=gb&lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/segmentation?country=nl&lang=nl" data-component-name="region-nl-language-nl">Nederlands</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nl/segmentation?country=nl&lang=en" data-component-name="region-nl-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/segmentation?country=ph&lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Portugal</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/pt/segmentation?country=pt&lang=pt" data-component-name="region-pt-language-pt">Português</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/pt/segmentation?country=pt&lang=en" data-component-name="region-pt-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Spain</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es-es/segmentation?country=es&lang=es" data-component-name="region-es-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/es-es/segmentation?country=es&lang=en" data-component-name="region-es-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Korea</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ko" href="/kr/segmentation?country=kr&lang=ko" data-component-name="region-kr-language-ko">한국어</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/kr/segmentation?country=kr&lang=en" data-component-name="region-kr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/segmentation?country=my&lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA | 简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Choose a region & language</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Taiwan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hant" href="/tw/segmentation?country=tw&lang=zh" data-component-name="region-tw-language-zh-Hant">繁體中文</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/tw/segmentation?country=tw&lang=en" data-component-name="region-tw-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk-en/segmentation?country=hk&lang=en" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Denmark</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="da" href="/dk/segmentation?country=dk&lang=da" data-component-name="region-dk-language-da">Dansk</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/dk/segmentation?country=dk&lang=en" data-component-name="region-dk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/segmentation?country=ca&lang=en" data-component-name="region-ca-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/ca-fr/segmentation?country=ca&lang=fr" data-component-name="region-ca-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/segmentation?country=za&lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/segmentation?country=in&lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/segmentation?country=id&lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Colombia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/co/segmentation?country=co&lang=es" data-component-name="region-co-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/co/segmentation?country=co&lang=en" data-component-name="region-co-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Türkiye</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="tr" href="/tr/segmentation?country=tr&lang=tr" data-component-name="region-tr-language-tr">Türkçe</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/tr/segmentation?country=tr&lang=en" data-component-name="region-tr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Mexico</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/mx/segmentation?country=mx&lang=es" data-component-name="region-mx-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/mx/segmentation?country=mx&lang=en" data-component-name="region-mx-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Austria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/at/segmentation?country=at&lang=de" data-component-name="region-at-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/at/segmentation?country=at&lang=en" data-component-name="region-at-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/segmentation?country=ng&lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Brazil</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/br/segmentation?country=br&lang=pt" data-component-name="region-br-language-pt">Português</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/br/segmentation?country=br&lang=en" data-component-name="region-br-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/segmentation?country=de&lang=de" data-component-name="region-de-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/de/segmentation?country=de&lang=en" data-component-name="region-de-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/segmentation?country=it&lang=it" data-component-name="region-it-language-it">Italiano</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/it/segmentation?country=it&lang=en" data-component-name="region-it-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Norway</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nb" href="/no/segmentation?country=no&lang=nb" data-component-name="region-no-language-nb">Norge</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/no-en/segmentation?country=no&lang=en" data-component-name="region-no-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Czech Republic</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="cs" href="/cz/segmentation?country=cz&lang=cs" data-component-name="region-cz-language-cs">Čeština</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/cz/segmentation?country=cz&lang=en" data-component-name="region-cz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/segmentation?country=sg&lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/segmentation?country=nz&lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Japan</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ja" href="/jp/segmentation?country=jp&lang=ja" data-component-name="region-jp-language-ja">日本語</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/jp/segmentation?country=jp&lang=en" data-component-name="region-jp-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Belgium</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/be/segmentation?country=be&lang=nl" data-component-name="region-be-language-nl">Nederlands</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/be-de/segmentation?country=be&lang=de" data-component-name="region-be-language-de">German</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/be-fr/segmentation?country=be&lang=fr" data-component-name="region-be-language-fr">Français</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/be/segmentation?country=be&lang=en" data-component-name="region-be-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/segmentation?country=fr&lang=fr" data-component-name="region-fr-language-fr">Français</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/fr/segmentation?country=fr&lang=en" data-component-name="region-fr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Poland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pl" href="/pl/segmentation?country=pl&lang=pl" data-component-name="region-pl-language-pl">Polski</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/pl/segmentation?country=pl&lang=en" data-component-name="region-pl-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Thailand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="th" href="/th/segmentation?country=th&lang=th" data-component-name="region-th-language-th">ไทย</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/th/segmentation?country=th&lang=en" data-component-name="region-th-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/segmentation?country=au&lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/segmentation?country=ie&lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Sweden</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="sv" href="/se/segmentation?country=se&lang=sv" data-component-name="region-se-language-sv">Svenska</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/se/segmentation?country=se&lang=en" data-component-name="region-se-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Switzerland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/ch/segmentation?country=ch&lang=de" data-component-name="region-ch-language-de">Deutsch</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ch/segmentation?country=ch&lang=en" data-component-name="region-ch-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/segmentation?country=us&lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/segmentation?country=us&lang=es" data-component-name="region-us-language-es">Español (Intl.)</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="zh-Hans" href="/zh/segmentation?country=us&lang=zh" data-component-name="region-us-language-zh-Hans">简体中文</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Finland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fi" href="/fi/segmentation?country=fi&lang=fi" data-component-name="region-fi-language-fi">Suomi</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/fi/segmentation?country=fi&lang=en" data-component-name="region-fi-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/segmentation?country=gb&lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/segmentation?country=nl&lang=nl" data-component-name="region-nl-language-nl">Nederlands</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nl/segmentation?country=nl&lang=en" data-component-name="region-nl-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/segmentation?country=ph&lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Portugal</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="pt" href="/pt/segmentation?country=pt&lang=pt" data-component-name="region-pt-language-pt">Português</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/pt/segmentation?country=pt&lang=en" data-component-name="region-pt-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Spain</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es-es/segmentation?country=es&lang=es" data-component-name="region-es-language-es">Español</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/es-es/segmentation?country=es&lang=en" data-component-name="region-es-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Korea</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="ko" href="/kr/segmentation?country=kr&lang=ko" data-component-name="region-kr-language-ko">한국어</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/kr/segmentation?country=kr&lang=en" data-component-name="region-kr-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/segmentation?country=my&lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/terms" data-component-name="服务条款">服务条款</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/privacy" data-component-name="隐私政策">隐私政策</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/sitemap" 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tool.\",{\"_2583\":2584,\"_2590\":2591,\"_2384\":2602},\"headingGroupProps\",{\"_2585\":2586,\"_2587\":2588,\"_2589\":2319},\"headingHtml\",\"Know your audience to grow it\",\"subheadHtml\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"kicker\",\"rive\",{\"_2592\":2593},\"textRunMap\",{\"_2594\":2595,\"_2596\":2597,\"_2598\":2599,\"_2600\":2601},\"riveSegmentationHero1\",\"Email subscribers\",\"riveSegmentationHero2\",\"High-value customers\",\"riveSegmentationHero3\",\"All customers\",\"riveSegmentationHero4\",\"Customer\",{\"_2386\":2603,\"_359\":2606},[2604],{\"_383\":2605},\"Build segments\",\"Don’t have a Shopify store? Get started with a \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e{{trialLength}}-day free trial\u003c/a\u003e.\",{\"_2608\":2609,\"_2394\":2612},\"sectionHeader\",{\"_2585\":2610,\"_2587\":2611},\"Own your customer data\",\"Understand your data better and act on it for free from the same secure platform you use to run your business.\",{\"_2396\":2613},[2614,2619,2623],{\"_2615\":2616},\"headingGroup\",{\"_2585\":2617,\"_2587\":2618},\"Endless possibilities\",\"With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.\",{\"_2615\":2620},{\"_2585\":2621,\"_2587\":2622},\"Dynamically updated\",\"Segments automatically update as you add new customers and as their information changes over time.\",{\"_2615\":2624},{\"_2585\":2625,\"_2587\":2626},\"Inspire trust\",\"Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.\",{\"_2608\":2628,\"_2469\":2630},{\"_2585\":2629},\"Put segments to work\",{\"_2396\":2631},[2632,2635,2638],{\"_2615\":2633},{\"_2585\":2634},\"Send personalized emails that drive purchases\",{\"_2615\":2636},{\"_2585\":2637},\"Target high-value customers with discounts\",{\"_2615\":2639},{\"_2585\":2640},\"Streamline your marketing using segments in your automations\",[2642,2655],{\"_2643\":2644,\"_1064\":2645,\"_2646\":2647,\"_2648\":2649,\"_2361\":2650,\"_51\":2653},\"quoteHtml\",\"We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.\",\"Airsign\",\"author\",\"Alex Dashefsky\",\"authorTitle\",\"Co-founder, Airsign\",{\"_2651\":2652},\"alt\",\"The sleek Airsign vacuum cleaner sits in a well-lit living room on red carpet, leaning against wood cabinets.\",{\"_383\":2654},\"Read Airsign's full story\",{\"_2643\":2656,\"_1064\":2657,\"_2646\":2658,\"_2648\":2659,\"_2361\":2660,\"_51\":2662},\"I see a huge advantage in having all my customers together in one platform…whatever is there actually works and the trust factor for that working is really high.\",\"Peppermint Products\",\"Roman Luyken\",\"Owner, Peppermint Products\",{\"_2651\":2661},\"Two cream-colored rope hangers lay on a white textured fabric with a draped piece of apparel covering them.\",{\"_383\":2663},\"Read Peppermint Products’ full story\",{\"_2423\":2665},{\"_2608\":2666,\"_2361\":2669,\"_2441\":2671},{\"_2585\":2667,\"_2587\":2668},\"Start segmenting faster\",\"Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.\",{\"_2651\":2670},\"The editor from the customer segments section in the Shopify Admin displays templates for different segments such as engage high-value customer and convert subscribers to first-time customers. Different faces appear in circles around the editor, demonstrating the variety of people each segment represents.\",[2672,2676,2680],{\"_2615\":2673},{\"_2585\":2674,\"_2587\":2675},\"Connect with high-value customers\",\"Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.\",{\"_2615\":2677},{\"_2585\":2678,\"_2587\":2679},\"Reconnect with repeat buyers\",\"Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.\",{\"_2615\":2681,\"_51\":2684},{\"_2585\":2682,\"_2587\":2683},\"Convert abandoned checkouts\",\"Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.\",{\"_383\":2685},\"Try templates\",{\"_2423\":2687},{\"_2608\":2688,\"_2361\":2691,\"_2441\":2693},{\"_2585\":2689,\"_2587\":2690},\"Engage exactly the right customer\",\"Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.\",{\"_2651\":2692},\"The customer segments section in the Shopify Admin displays filters for different segments such as location, number of orders, email subscription status, and product purchased. 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客户细分\",\"使用 Shopify 的客户细分工具，将客户分组为独特的细分群体，并向他们发送个性化电子邮件，从而更好地了解客户。\",{\"_2583\":2784,\"_2590\":2788,\"_2384\":2794},{\"_2585\":2785,\"_2587\":2786,\"_2589\":2787},\"深入了解受众需求，扩大客户群\",\"通过创建独特的客户细分，获取强大的客户洞察，然后向客户投放个性化的宣传活动，从而促进销售。\",\"客户细分\",{\"_2592\":2789},{\"_2594\":2790,\"_2596\":2791,\"_2598\":2792,\"_2600\":2793},\"电子邮件订阅者\",\"高价值客户\",\"所有客户\",\"客户\",{\"_2386\":2795,\"_359\":2798},[2796],{\"_383\":2797},\"建立客户细分\",\"还没有 Shopify 商店？立即开始 \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e{{trialLength}} 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