Meta Blueprint : Learn new skills to build your brand or business

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l-2.829,2.828C14.78,14.877,13.775,15.293,12.707,15.293z"></path> <path d="M8.464,19.533c-1.024,0-2.048-0.39-2.828-1.169c-0.756-0.756-1.172-1.76-1.172-2.829c0-1.068,0.416-2.072,1.172-2.828 l2.828-2.828c1.511-1.512,4.145-1.512,5.657,0c0.391,0.391,0.391,1.023,0,1.414s-1.023,0.391-1.414,0 c-0.756-0.757-2.074-0.756-2.829,0L7.05,14.121c-0.78,0.78-0.78,2.049,0,2.829c0.779,0.779,2.048,0.779,2.829,0 c0.391-0.391,1.024-0.391,1.415,0c0.39,0.391,0.39,1.024,0,1.414C10.513,19.144,9.489,19.533,8.464,19.533z"></path> </g> </svg> <span class="appnav__label"> Certifications </span> </a></li> <li class="navmenu__listitem--mobile navmenu__option"> <a class="appnav__link appnav__link--mobile" target="_blank" href="https://www.facebook.com/business/learn/lms/sso/?org=agencies"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" class="appnav__icon appnav__icon--left" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path 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class="appheader__searchbuttontext">Search</span> </button> <div class="appheader__searchmenu"> <div class="appsearch appsearch--menu"> <form class="appsearch__form appsearch__form--menu" action="/student/catalog/list"> <input type="search" name="search" id="app-search" class="appsearch__input" placeholder="Search..." value="" aria-label="Search" data-search-path="/student/catalog/list" data-is-menu-focus="true" /> </form> <div class="appsearch__recommendations"></div> </div> <div class="appsearch__backdrop"></div> </div> </exceed-nav-menu> <exceed-nav-menu class="appheader__categories" trigger-el-selector=".button--toggle" menu-el-selector=".categoriesmenu" menu-visible-class="categoriesmenu--visible"> <button name="button" type="button" class="button button--toggle appheader__categoriesbutton u-org--header" aria-haspopup="true" aria-expanded="false" data-object-name="topics_filter"> Topics <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" class="button__icon button__icon--toggle" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M18.6,16.4L12,9.8l-6.6,6.6L4,15l8-8l8,8L18.6,16.4z"></path> </g> </svg> </button> <div class="categoriesmenu"> <section class="categoriesmenu__wrap"> <div class="categoriesmenu__content"> <div class="categoriesmenu__heading"> <a href="/student/catalog/browse">All Topics</a> </div> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7507-increase-sales">Increase sales</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7504-get-started-with-advertising">Get started with advertising</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7506-your-guide-to-audience-targeting">Your guide to audience targeting</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7505-manage-ads-with-automated-tools">Manage ads with automated tools</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7522-get-results-that-matter-to-your-business">Get results that matter to your business</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7509-optimize-your-campaigns">Optimize your campaigns</a> </li> <li class="categoriesmenu__listitem"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list?category_ids=7508-creative-inspiration">Creative inspiration</a> </li> </ul> </li> </ul> <ul class="categoriesmenu__list"> <li class="categoriesmenu__listitem categoriesmenu__listitem--nosubitems"> <a class="categoriesmenu__name" data-object-name="topic_list_item" href="/student/catalog/list">All Activities</a> </li> </ul> </div> </section> </div> </exceed-nav-menu> <button type="button" class="button button--primary button--appheader" data-behavior="show.dialog" data-dialog-url="/student/authentication/public_modal" data-dialog-id="public-login-dialog" role="button">Log In</button> </div> </div> </div> <main class="main main--student" id="main" data-save-state="scroll.y" data-reset-state="true"> <h1 class="a11y-atonly">Meta Blueprint</h1> <div class="hero hero--static"><a data-object-name="hero_image" class="hero__link" target="_blank" href="https://www.facebook.com/business/tools/ads-manager"><picture alt="Increase sales, Drive traffic, Collect leads, Reach customers with Meta Ads Manager" class="hero__image hero__image--static"><source media="(min-width: 480px)" srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w550/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=6509e014e8224a294e8d4109ace04a500cdb7c60df963fa15b8441dbff432962 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w800/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=b3e0b0594fb58220ab1d253a0f5e26299e25c503b0fafcff6a722dc78dae0383 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w1100/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=adddc7e7f6a0ec87bb40a58f31b50afef07a7c90a54bd53e13ac7bc77ec65148 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w1600/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=94b96290aefb2f4ddc0eb09b780e6b46343470c2ebcb7c339d5590a90dc40e78 1600w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w2400/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=78c14c9c16b942865d5c677b9b9088624628a4e778f7311c3489afa5ffd22a17 2400w"></source><source media="(max-width: 479px)" srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_mobile_images/1823/w550/lms-homepage-looping-mobile-550-851-mov.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=732c00c168a7102d63207e7ec2eb233a9823fc7256389698fb9506768013c053 550w"></source><img alt="Increase sales, Drive traffic, Collect leads, Reach customers with Meta Ads Manager" class="hero__image hero__image--static" src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/catalog_featured_link_images/1823/w550/lms-homepage-looping-desktop-2501-1.gif?X-Amz-Expires=86400&X-Amz-Date=20241126T172528Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241126/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=6509e014e8224a294e8d4109ace04a500cdb7c60df963fa15b8441dbff432962" /></picture></a></div> <div class="main__content main__content--catalog" id="catalog_home_page" data-save-state-restore-el> <div id="container_for_custom_js_do_not_delete" class="main__widgetcontent"></div> <section class="catalogcards"> <header class="catalogcards__header"> <div class="catalogcards__headertext"> <h2 id="section-heading-11509" class="catalogcards__heading u-headingsection catalogcards__heading--4x"> <a href="/student/catalog/list?category_ids=7250-how-to-video-tutorials-facebook">How-To Video Tutorials: Facebook</a> </h2> </div> <div class="catalogcards__navbuttons" aria-hidden="true"> <button class="catalogcards__navbutton catalogcards__navbutton--prev" data-object-name="gallery_prev" data-extra-data-gallery-title='How-To Video Tutorials: Facebook' > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M15.41,7.41,10.83,12l4.58,4.59L14,18,8,12l6-6Z"></path> </g> </svg> </button> <button class="catalogcards__navbutton catalogcards__navbutton--next" data-object-name="gallery_next" data-extra-data-gallery-title='How-To Video Tutorials: Facebook' > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6Z" transform="translate(0 0)"></path> </g> </svg> </button> </div> </header> <exceed-scroll-row class="catalogcards__scrollcontainer" id="scroll-row-11509"> <p class="a11y-atonly" id="summary-card-instructions-11509">If this list is too long for the page, you can scroll it left and right</p> <ul class="catalogcards__list catalogcards__list--scroll" aria-describedby="summary-card-instructions-11509" data-catalog-section-id="11509" data-behavior="limit.touchscroll"> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="409145" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/409145-how-to-create-a-facebook-page?sid_i=0"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884327/w550/create-a-facebook-page-in-5-steps-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=5f2a0d29e253f8f4e992ae864f2ae1ab83f385085fb4fd88154fdb44814ad36e" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884327/w550/create-a-facebook-page-in-5-steps-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=5f2a0d29e253f8f4e992ae864f2ae1ab83f385085fb4fd88154fdb44814ad36e 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884327/w800/create-a-facebook-page-in-5-steps-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=68a0642e38f31ba9c86432b5d3d5f37f8c20644a936f77c14824114c1fffbf63 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884327/w1100/create-a-facebook-page-in-5-steps-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=8ef273f9cfdc20b5f132ac51abbfe86d0f04bdc32f54c0153535cf35a7a7b2e8 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884327/w1600/create-a-facebook-page-in-5-steps-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=79c83e3cb4612f411f31b7fc18607e8b8d95352546f2353385318fb236d92a16 1600w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> How to create a Facebook Page </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgWoO3VB4MDb08EuOOxIVP5mpH" focusable="false"><title id="svgWoO3VB4MDb08EuOOxIVP5mpH">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration</span> 1m </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.8 </li> <li class="activitymeta__item activitymeta__item--highlighted u-org--catalogflagfill"> <span class="a11y-atonly">Credential</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M12 2C11.82 2 11.64 2.06786 11.5009 2.20176L10.1318 3.51819L8.24818 3.2531C7.86455 3.19881 7.50727 3.45757 7.44 3.83757L7.11 5.7041L5.43 6.59076C5.08727 6.77171 4.95091 7.18971 5.12091 7.53624L5.95818 9.2381L5.12182 10.94C4.95182 11.2865 5.08818 11.7045 5.43091 11.8854L7.11273 12.7721L7.44091 14.6377C7.50818 15.0177 7.86545 15.2765 8.24909 15.2222L10.1345 14.9571L11.5018 16.2735C11.78 16.5413 12.2236 16.5413 12.5018 16.2735L13.8709 14.9571L15.7545 15.2222C16.1382 15.2765 16.4955 15.0177 16.5627 14.6377L16.8927 12.7721L18.5727 11.8854C18.9155 11.7045 19.0518 11.2865 18.8818 10.94L18.0418 9.2381L18.8782 7.53624C19.0482 7.18971 18.9118 6.77171 18.5691 6.59076L16.8873 5.7041L16.5591 3.83848C16.4918 3.45848 16.1345 3.19971 15.7509 3.254L13.8655 3.5191L12.4982 2.20267C12.36 2.06786 12.18 2 12 2ZM5.62 13.7782L2 17.381L4.72727 18.2857L5.63636 21L9.80909 16.8471L9.58545 16.6354L8.47 16.791C8.36091 16.8064 8.25455 16.8137 8.14727 16.8137C7.02364 16.8137 6.06636 16.013 5.87273 14.9119L5.67909 13.809L5.62 13.7782ZM18.38 13.7782L18.3218 13.8099L18.1282 14.9128C17.9336 16.0148 16.9773 16.8146 15.8536 16.8146C15.7464 16.8146 15.64 16.8073 15.5309 16.792L14.4155 16.6363L14.1918 16.8499L18.3636 21L19.2727 18.2857L22 17.381L18.38 13.7782Z"></path> </g> </svg> </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="409148" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/409148-how-to-post-on-a-facebook-page?sid_i=1"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884329/w550/create-your-first-post-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=261ffc5e7277cf9b9ac030d6473a9c8149fb950c2acd9cad43420b83c9db45e8" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884329/w550/create-your-first-post-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=261ffc5e7277cf9b9ac030d6473a9c8149fb950c2acd9cad43420b83c9db45e8 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884329/w800/create-your-first-post-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=c636736e6765c208adfa667cbadb10b3a0e2c3da0a9e7661d6d588be74687c86 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884329/w1100/create-your-first-post-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=a27fad2fe104c7f8a9ebc0ff471aed8053eb8f0ace2dfb7ddb4456776c0ea2d6 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/884329/w1600/create-your-first-post-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=f27ea796125e1d8a04904d923ace90548bf9ad64988ec1f1456420b6efc999cc 1600w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> How to post on a Facebook Page </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgfNvjsdKg1XSl32eZ4rNMVaIi" focusable="false"><title id="svgfNvjsdKg1XSl32eZ4rNMVaIi">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration</span> 1m </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.8 </li> <li class="activitymeta__item activitymeta__item--highlighted u-org--catalogflagfill"> <span class="a11y-atonly">Credential</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M12 2C11.82 2 11.64 2.06786 11.5009 2.20176L10.1318 3.51819L8.24818 3.2531C7.86455 3.19881 7.50727 3.45757 7.44 3.83757L7.11 5.7041L5.43 6.59076C5.08727 6.77171 4.95091 7.18971 5.12091 7.53624L5.95818 9.2381L5.12182 10.94C4.95182 11.2865 5.08818 11.7045 5.43091 11.8854L7.11273 12.7721L7.44091 14.6377C7.50818 15.0177 7.86545 15.2765 8.24909 15.2222L10.1345 14.9571L11.5018 16.2735C11.78 16.5413 12.2236 16.5413 12.5018 16.2735L13.8709 14.9571L15.7545 15.2222C16.1382 15.2765 16.4955 15.0177 16.5627 14.6377L16.8927 12.7721L18.5727 11.8854C18.9155 11.7045 19.0518 11.2865 18.8818 10.94L18.0418 9.2381L18.8782 7.53624C19.0482 7.18971 18.9118 6.77171 18.5691 6.59076L16.8873 5.7041L16.5591 3.83848C16.4918 3.45848 16.1345 3.19971 15.7509 3.254L13.8655 3.5191L12.4982 2.20267C12.36 2.06786 12.18 2 12 2ZM5.62 13.7782L2 17.381L4.72727 18.2857L5.63636 21L9.80909 16.8471L9.58545 16.6354L8.47 16.791C8.36091 16.8064 8.25455 16.8137 8.14727 16.8137C7.02364 16.8137 6.06636 16.013 5.87273 14.9119L5.67909 13.809L5.62 13.7782ZM18.38 13.7782L18.3218 13.8099L18.1282 14.9128C17.9336 16.0148 16.9773 16.8146 15.8536 16.8146C15.7464 16.8146 15.64 16.8073 15.5309 16.792L14.4155 16.6363L14.1918 16.8499L18.3636 21L19.2727 18.2857L22 17.381L18.38 13.7782Z"></path> </g> </svg> </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="415305" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/415305-get-started-with-ads-manager?sid_i=2"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/617639/w550/ads-manager.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=d5dc94171dac0836ece37f844c69a48130af0b86a7acfa141ad27114502acb13" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/617639/w550/ads-manager.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=d5dc94171dac0836ece37f844c69a48130af0b86a7acfa141ad27114502acb13 550w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> Get started with Ads Manager </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgjAlzBbymMxpMRCQnBoIixFUn" focusable="false"><title id="svgjAlzBbymMxpMRCQnBoIixFUn">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.6 </li> <li class="activitymeta__item activitymeta__item--highlighted u-org--catalogflagfill"> <span class="a11y-atonly">Credential</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M12 2C11.82 2 11.64 2.06786 11.5009 2.20176L10.1318 3.51819L8.24818 3.2531C7.86455 3.19881 7.50727 3.45757 7.44 3.83757L7.11 5.7041L5.43 6.59076C5.08727 6.77171 4.95091 7.18971 5.12091 7.53624L5.95818 9.2381L5.12182 10.94C4.95182 11.2865 5.08818 11.7045 5.43091 11.8854L7.11273 12.7721L7.44091 14.6377C7.50818 15.0177 7.86545 15.2765 8.24909 15.2222L10.1345 14.9571L11.5018 16.2735C11.78 16.5413 12.2236 16.5413 12.5018 16.2735L13.8709 14.9571L15.7545 15.2222C16.1382 15.2765 16.4955 15.0177 16.5627 14.6377L16.8927 12.7721L18.5727 11.8854C18.9155 11.7045 19.0518 11.2865 18.8818 10.94L18.0418 9.2381L18.8782 7.53624C19.0482 7.18971 18.9118 6.77171 18.5691 6.59076L16.8873 5.7041L16.5591 3.83848C16.4918 3.45848 16.1345 3.19971 15.7509 3.254L13.8655 3.5191L12.4982 2.20267C12.36 2.06786 12.18 2 12 2ZM5.62 13.7782L2 17.381L4.72727 18.2857L5.63636 21L9.80909 16.8471L9.58545 16.6354L8.47 16.791C8.36091 16.8064 8.25455 16.8137 8.14727 16.8137C7.02364 16.8137 6.06636 16.013 5.87273 14.9119L5.67909 13.809L5.62 13.7782ZM18.38 13.7782L18.3218 13.8099L18.1282 14.9128C17.9336 16.0148 16.9773 16.8146 15.8536 16.8146C15.7464 16.8146 15.64 16.8073 15.5309 16.792L14.4155 16.6363L14.1918 16.8499L18.3636 21L19.2727 18.2857L22 17.381L18.38 13.7782Z"></path> </g> </svg> </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="415308" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/415308-create-ads-from-a-facebook-page?sid_i=3"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/617663/w550/ads-from-fb-page.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102355Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=2b79d2dfa2c8e625e90a9267f216fa4ccd968835085d1e25eff41fcf0b6eacba" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/617663/w550/ads-from-fb-page.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102355Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=2b79d2dfa2c8e625e90a9267f216fa4ccd968835085d1e25eff41fcf0b6eacba 550w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> Create ads from a Facebook Page </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgYfdHxWJRLMS4d4aIGu9ifvqK" focusable="false"><title id="svgYfdHxWJRLMS4d4aIGu9ifvqK">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.7 </li> <li class="activitymeta__item activitymeta__item--highlighted u-org--catalogflagfill"> <span class="a11y-atonly">Credential</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g fill="currentColor" aria-hidden="true"> <path d="M12 2C11.82 2 11.64 2.06786 11.5009 2.20176L10.1318 3.51819L8.24818 3.2531C7.86455 3.19881 7.50727 3.45757 7.44 3.83757L7.11 5.7041L5.43 6.59076C5.08727 6.77171 4.95091 7.18971 5.12091 7.53624L5.95818 9.2381L5.12182 10.94C4.95182 11.2865 5.08818 11.7045 5.43091 11.8854L7.11273 12.7721L7.44091 14.6377C7.50818 15.0177 7.86545 15.2765 8.24909 15.2222L10.1345 14.9571L11.5018 16.2735C11.78 16.5413 12.2236 16.5413 12.5018 16.2735L13.8709 14.9571L15.7545 15.2222C16.1382 15.2765 16.4955 15.0177 16.5627 14.6377L16.8927 12.7721L18.5727 11.8854C18.9155 11.7045 19.0518 11.2865 18.8818 10.94L18.0418 9.2381L18.8782 7.53624C19.0482 7.18971 18.9118 6.77171 18.5691 6.59076L16.8873 5.7041L16.5591 3.83848C16.4918 3.45848 16.1345 3.19971 15.7509 3.254L13.8655 3.5191L12.4982 2.20267C12.36 2.06786 12.18 2 12 2ZM5.62 13.7782L2 17.381L4.72727 18.2857L5.63636 21L9.80909 16.8471L9.58545 16.6354L8.47 16.791C8.36091 16.8064 8.25455 16.8137 8.14727 16.8137C7.02364 16.8137 6.06636 16.013 5.87273 14.9119L5.67909 13.809L5.62 13.7782ZM18.38 13.7782L18.3218 13.8099L18.1282 14.9128C17.9336 16.0148 16.9773 16.8146 15.8536 16.8146C15.7464 16.8146 15.64 16.8073 15.5309 16.792L14.4155 16.6363L14.1918 16.8499L18.3636 21L19.2727 18.2857L22 17.381L18.38 13.7782Z"></path> </g> </svg> </li> </ul> </div> </div> </a> </li> </ul> <footer class="catalogcards__footer"> </footer> </exceed-scroll-row> </section> <section class="catalogcards"> <header class="catalogcards__header"> <div class="catalogcards__headertext"> <h2 id="section-heading-12917" class="catalogcards__heading u-headingsection catalogcards__heading--"> Maximize your ad spend with these tips and tools </h2> </div> </header> <div class="catalogcards__htmlcontent"><style> .flex-container { display: -webkit-flex; display: flex; min-height: 250px; flex-wrap: wrap; } .flex-container:not(:first-child) { margin-top: 20px; } .flex-item { padding-right: 20px; width: 100%; padding: 24px; max-height: 310px; border-radius: 4.064px; border: 1.016px solid var(--secondary-gray-gray-300, #CBD2D9); background: var(--primary-white, #FFF); } .flex-item:not(:first-child) { margin-top: 20px; } .flex-item p { font-size: 17px; line-height: 20px; margin: 0 !important; } .flex-item-container { display: -webkit-flex; height: 100%; display: flex; flex-direction: column; justify-content: space-between; } .card-headline { color: var(--primary-meta-gray, #1C2B33); font-family: Optimistic Display; font-size: 20.318px; font-style: normal; font-weight: 500; line-height: 32.778px; /* 161.325% */ letter-spacing: -0.203px; text-align: left; } .card-description { color: var(--extended-gray-gray-700, #465A69); font-family: Optimistic Text; font-size: 14.223px; font-style: normal; font-weight: 400; line-height: 140%; /* 19.912px */ letter-spacing: -0.142px; text-align: left; } .card-external-link-icon { text-align: right; } .arrow-button {} .flex-item a { text-decoration: none; } .flex-item a:hover { text-decoration: none; } .button-wrapper { text-align: left; } @media (min-width: 801px) { .flex-container { flex-wrap: nowrap; } .flex-item { width: 33.33%; } .flex-item:not(:first-child) { margin-left: 20px; margin-top: 0px; } } </style> <div class="flex-container"> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7507-increase-sales"> <div class="flex-item-container"> <div class="arrow-button"> <img class="arrow-img" src="https://facebook.widen.net/content/u8ymyrdqqf/png/FBco_Icon_1%20%281%29.png?position=c&color=ffffffff&quality=80&u=rscyhn" width="40px"> </div> <div class="card-headline"> Increase Sales </div> <div class="card-description"> Learn how you can use social media to drive in-store purchases and increase onlines sales. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7504-get-started-with-advertising"> <div class="flex-item-container"> <div class="arrow-button"> <img alt="FBco_Icon_1 (2).png" class="arrow-img" src="https://facebook.widen.net/content/nm8lk8ojdh/png/FBco_Icon_1%20%282%29.png?position=c&color=ffffffff&quality=80&u=rscyhn" width="40px"/> </div> <div class="card-headline"> Get started with advertising </div> <div class="card-description"> Build lasting connections with customers with ads on Facebook, Instagram, WhatsApp and Messenger. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7506-your-guide-to-audience-targeting"> <div class="flex-item-container"> <div class="arrow-button"> <img alt="FBco_Icon_1 (3).png" class="arrow-img" src="https://facebook.widen.net/content/v0xufuefex/png/FBco_Icon_1%20%283%29.png?position=c&color=ffffffff&quality=80&u=rscyhn" width="40px"/> </div> <div class="card-headline"> Your guide to audience targeting </div> <div class="card-description"> Learn how to target people most likely to respond to your ad. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> </div> <div class="flex-container"> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7505-manage-ads-with-automated-tools"> <div class="flex-item-container"> <div class="arrow-button"> <img alt="FBco_Icon_1 (7).png" class="arrow-img" src="https://facebook.widen.net/content/7tnznrbxyl/png/FBco_Icon_1%20(7).png?crop=true&anchor=0,0&color=ffffffff&u=rscyhn&w=94&h=78" width="40px"/> </div> <div class="card-headline"> Manage ads with automated tools </div> <div class="card-description"> Meta Advantage+ offers tools to help you advertise your business while saving you time and effort. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7522-get-results-that-matter-to-your-business"> <div class="flex-item-container"> <div class="arrow-button"> <img alt="FBco_Icon_1 (4).png" class="arrow-img" src="https://facebook.widen.net/content/6qfusrjfdg/png/FBco_Icon_1%20%284%29.png?position=c&color=ffffffff&quality=80&u=rscyhn" width="40px"/> </div> <div class="card-headline"> Get results that matter to your business </div> <div class="card-description"> Whether your goal is to increase online sales, generate qualified leads or get more traffic to your website, we can help. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> <div class="flex-item"> <a href="https://www.facebookblueprint.com/student/catalog/list?category_ids=7509-optimize-your-campaigns"> <div class="flex-item-container"> <div class="arrow-button"> <img alt="FBco_Icon_1 (6).png" class="arrow-img" src="https://facebook.widen.net/content/vtwohukcoq/png/FBco_Icon_1%20%286%29.png?position=c&color=ffffffff&quality=80&u=rscyhn" width="40px"/> </div> <div class="card-headline"> Optimize your campaigns </div> <div class="card-description"> Connect your marketing data with the systems that optimize ad targeting to better measure outcomes and decrease costs. </div> <div class="card-external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="8" viewBox="0 0 8 8" fill="none"> <path d="M6.95031 6.65686L6.95031 1.00001L1.29346 1.00001" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7 1L1 7" stroke="#0064E0" style="stroke:#0064E0;stroke:color(display-p3 0.0000 0.3922 0.8784);stroke-opacity:1;" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> </div> </a> </div> </div> <footer class="catalogcards__footer"> <a style="margin-right: 32px;" class="button metabutton button--secondary" href="https://www.facebookblueprint.com/student/catalog/browse">View All</a> </footer> </div> <footer class="catalogcards__footer"> </footer> </section> <section class="catalogcards"> <header class="catalogcards__header"> <div class="catalogcards__headertext"> <h2 id="section-heading-12914" class="catalogcards__heading u-headingsection catalogcards__heading--4x"> <a href="/student/catalog/list?category_ids=7531-watch-short-instructional-videos-to-unlock-ad-success-boost-performance-and-deepen-customer-connections">Watch short videos to boost performance</a> </h2> </div> <div class="catalogcards__navbuttons" aria-hidden="true"> <button class="catalogcards__navbutton catalogcards__navbutton--prev" data-object-name="gallery_prev" data-extra-data-gallery-title='Watch short videos to boost performance' > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M15.41,7.41,10.83,12l4.58,4.59L14,18,8,12l6-6Z"></path> </g> </svg> </button> <button class="catalogcards__navbutton catalogcards__navbutton--next" data-object-name="gallery_next" data-extra-data-gallery-title='Watch short videos to boost performance' > <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <path d="M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6Z" transform="translate(0 0)"></path> </g> </svg> </button> </div> </header> <exceed-scroll-row class="catalogcards__scrollcontainer" id="scroll-row-12914"> <p class="a11y-atonly" id="summary-card-instructions-12914">If this list is too long for the page, you can scroll it left and right</p> <ul class="catalogcards__list catalogcards__list--scroll" aria-describedby="summary-card-instructions-12914" data-catalog-section-id="12914" data-behavior="limit.touchscroll"> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="579382" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/579382-setting-up-your-ad-account-for-success-with-the-conversions-api?sid_i=0"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854767/w550/capi-thumbnail-1.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=f101744a30778e6d139a9a9df23b23fb99626276607688e95e3761c10296e4f2" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854767/w550/capi-thumbnail-1.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=f101744a30778e6d139a9a9df23b23fb99626276607688e95e3761c10296e4f2 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854767/w800/capi-thumbnail-1.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=ed7678c3f1c2292ebe9373babb253ca7a939e7a311a800b94bb83fea011c86f1 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854767/w1100/capi-thumbnail-1.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=27e4a61687ec739971c563e059b9d5599b8ce1e21b60e4bdc72e0dac91088f5e 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854767/w1600/capi-thumbnail-1.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=376f14a76b3073f614208ccf9e8640564bdf09a7fccfc8120f9e4ec8a0f0e746 1600w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> Setting up your ad account for success with the Conversions API </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgV6cpcGIcUijbnSWCAPeEnT84" focusable="false"><title id="svgV6cpcGIcUijbnSWCAPeEnT84">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration</span> 3m </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.6 </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="579386" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/579386-6-tips-on-how-to-optimize-campaigns-in-meta-ads-manager?sid_i=1"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854773/w550/75141-6tipsforoptimizing-16x9-thumbnail.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=4a031b6b7271abf652c0c9315694476f0f83895ec6c6990adef00da956252981" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854773/w550/75141-6tipsforoptimizing-16x9-thumbnail.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=4a031b6b7271abf652c0c9315694476f0f83895ec6c6990adef00da956252981 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854773/w800/75141-6tipsforoptimizing-16x9-thumbnail.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=a5f9de3752c2309366f1fcdb336a78d84fad71523d5c4676534d108f39e2b360 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854773/w1100/75141-6tipsforoptimizing-16x9-thumbnail.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=acdce8d1376b226cb74a16783ae0405d2c31a273309f9ab4efc41af08c348318 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854773/w1600/75141-6tipsforoptimizing-16x9-thumbnail.png?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=9217dd1bec67b2cff56f9af59500ddd1b22a342c0601891558b6618dfda40713 1600w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> 6 tips on how to optimize campaigns in Meta Ads Manager </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgpZpWiv0JDmApMWEwYBmA8V1o" focusable="false"><title id="svgpZpWiv0JDmApMWEwYBmA8V1o">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration</span> 2m </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.5 </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="579390" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/579390-how-to-personalize-your-campaigns-with-advantage-catalog-ads?sid_i=2"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854777/w550/75878-howtopersonalize-16x9-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=c28644bcbdfb02d0a6882e923ec643b95b600c00c634090620c62650b22ce8d1" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854777/w550/75878-howtopersonalize-16x9-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=c28644bcbdfb02d0a6882e923ec643b95b600c00c634090620c62650b22ce8d1 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854777/w800/75878-howtopersonalize-16x9-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=78193adfb257eebf5ca3cd5b8a91eb79881332da8d936b118b0bf783f2a8a2a6 800w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854777/w1100/75878-howtopersonalize-16x9-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=1d5c1f0ea40881fff28d946a59c947be278034aa221f913d02a3c59628685f8f 1100w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854777/w1600/75878-howtopersonalize-16x9-thumbnail.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=6dac5ca855b104e714cce70e967480ad2e76f9fb856594cc2698195cf97d4a92 1600w" sizes="(min-width: 768px) 22vw, (min-width: 480px) 46vw, 93vw" /> </div> <div class="catalogcard__content catalogcard__content--activity catalogcard__content--4x"> <h3 class="catalogcard__heading catalogcard__heading--activity catalogcard__heading--4x" data-behavior="truncate"> How to personalize your campaigns with Advantage+ catalog ads </h3> <ul class="activitymeta catalogcard__meta"> <li class="activitymeta__item activitymeta__item--type"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" role="img" aria-labelledby="svgv4rRSyrUBtlE49CaS4wsTyyQ" focusable="false"><title id="svgv4rRSyrUBtlE49CaS4wsTyyQ">Video</title> <g aria-hidden="true" fill="currentColor"> <path d="M12.37,7.93l-9,5.14a.5.5,0,0,1-.75-.43V2.36a.5.5,0,0,1,.75-.43l9,5.14A.5.5,0,0,1,12.37,7.93Z"></path> <rect width="15" height="15" fill="none"></rect> </g> </svg> </li> <li class="activitymeta__item"> <span class="a11y-atonly">Duration</span> 2m </li> <li class="activitymeta__item"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15" aria-hidden="true" focusable="false"> <g aria-hidden="true" fill="currentColor"> <polygon points="7.5 10.75 11.38 13.13 10.38 8.75 13.75 5.75 9.25 5.38 7.5 1.25 5.75 5.38 1.25 5.75 4.63 8.75 3.63 13.13 7.5 10.75"></polygon> <path d="M0,0H15V15H0Z" fill="none"></path> </g> </svg> <span class="a11y-atonly">Rating</span>4.8 </li> </ul> </div> </div> </a> </li> <li class="catalogcards__listitem catalogcards__listitem--activity catalogcards__listitem--4x"> <a class="catalogcard catalogcard--activity catalogcard--4x" data-course-id="579392" data-object-name="gallery_item" data-course-type="CourseFile" href="/student/activity/579392-how-to-use-messaging-tools-to-build-deeper-connections-with-customers?sid_i=3"> <div class="catalogcard__container catalogcard__container--activity catalogcard__container--4x"> <div class="catalogcard__coverart catalogcard__coverart--activity catalogcard__coverart--4x"> <img class="catalogcard__image catalogcard__image--activity catalogcard__image--4x lazyload" alt="" data-src="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854781/w550/ctx-howtousemessaging-thumbnail-02.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=61ac5cefc5c897b4cfd0cf05ad3ae581f9f62836961d83b47af459175ca9f8bf" data-srcset="https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854781/w550/ctx-howtousemessaging-thumbnail-02.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=61ac5cefc5c897b4cfd0cf05ad3ae581f9f62836961d83b47af459175ca9f8bf 550w, https://exceed-facebook-production-v2-main.s3.amazonaws.com/uploads/resource_course_pictures/targets/854781/w800/ctx-howtousemessaging-thumbnail-02.jpg?X-Amz-Expires=3600&X-Amz-Date=20241127T102428Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIASCCEEX4NBMOWODM5/20241127/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=12f80bd0258b58d3531ebd26be5d069b20ff77f7372cea35043c0dfbcfcdc8b7 800w, 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