The Weather Company, an IBM Business | The Weather Channel | weather.com Wins 2022 Best Environmental Online Campaign, Best Insurance Online Campaign Internet Advertising Award for Weather Safety and Science

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>The Weather Company, an IBM Business | The Weather Channel | weather.com Wins 2022 Best Environmental Online Campaign, Best Insurance Online Campaign Internet Advertising Award for Weather Safety and Science</title> <meta name="description" content="The Weather Company, an IBM Business | The Weather Channel | weather.com has won the Best Environmental Online Campaign, Best Insurance Online Campaign for Weather Safety and Science in the 2022 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, The Weather Company, an IBM Business | The Weather Channel | weather.com, Weather Safety and Science, The Weather Channel, an IBM Business, web marketing association, Best Environmental Online Campaign, Best Insurance Online Campaign, Environmental, Insurance awards, Industry recognition, Best Environmental, Insurance awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/18354sitepic.jpg?4628')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"> <img src="https://www.iacaward.org/iac/images/userimages/162249nomlogopic.jpg?4628" alt="" align="right"/> <h1 class="winner"><strong>THE WEATHER COMPANY, AN IBM BUSINESS | THE WEATHER CHANNEL | WEATHER.COM</strong></h1><br /> <a href="https://bit.ly/3rXhAHY"><h1 class="winner">WEATHER SAFETY AND SCIENCE</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=18354" data-title="The Weather Company, an IBM Business | The Weather Channel | weather.com Wins 2022 Best Environmental Online Campaign, Best Insurance Online Campaign Internet Advertising Award for Weather Safety and Science"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; 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The partnership has been in place for a few years now, but this year, Weather.com strived to make its offerings more dynamic without sacrificing on serviceable and potentially life-saving information.<br> <br> Our 2021 goal was to increase brand awareness by creating more robust content that’s both compelling and accessible for a wide audience. Helping our audience be prepared ahead of weather events is always our priority, but in 2021, we offered more science-forward explainers to help viewers and readers have a better understanding of why specific weather events happen. Considering the escalating climate change crisis, we also focused on creating content that shows how extreme weather preparation is changing, as well as what little changes people can make to adjust to a warming world. <br> <br> We aimed to have all of our article and video content feel like the unique features weather.com’s editorial team creates and less like typical sponsored content. As such, each piece required more time and effort to produce, but we hoped the end result would show State Farm and any potential prospective partners that sponsored content doesn’t have to feel “branded.” <br> <br> Aside from bolstering our content catalog, we worked on improving audience engagement and impressions through our rapidly expanding social media base. </p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Branded Content Editor, The Weather Channel:</td> <td align="left">Ally Hirschlag </td> </tr> <tr> <td align="left">Editor in Chief, The Weather Channel:</td> <td align="left">Patty Cox </td> </tr> <tr> <td align="left">Client Success Manager, IBM:</td> <td align="left">Cheryl Karpel</td> </tr> <tr> <td align="left">Product Marketing Lead, IBM:</td> <td align="left">Clare Clifford</td> </tr> <tr> <td align="left">Digital Video Editor, The Weather Channel:</td> <td align="left">Mike Ellis</td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>THE WEATHER CHANNEL, AN IBM BUSINESS</b></p> <p><strong>Location:</strong> USA</p> <p><b>About the Agency:</b></p> <p class="margin-bottom">For over 35 years, The Weather Channel has been on a mission to keep people safe and informed. From the daily forecast to tracking a Category-5 hurricane, we're committed to providing the world's most accurate forecast to help people make better decisions.</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright ©2024 Web Marketing<br> Association, Inc. 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The Weather Company, an IBM Business | The Weather Channel | weather.com Wins 2022 Best Environmental Online Campaign, Best Insurance Online Campaign Internet Advertising Award for Weather Safety and Science