Understanding how Dynamic Group Budget works with maximum delivery bidding

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1564083&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1564083" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Understanding how Dynamic Group Budget works with maximum delivery bidding </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1564083,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group rather than an individual campaign. Maximum delivery is the default and recommended bidding strategy when using Dynamic Group Budget as it helps you achieve the highest possible number of key results for your campaign group. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>It’s important to remember that you shouldn’t evaluate how Dynamic Group Budget allocates budget based solely on the average cost per result, for example, cost per click (CPC) or cost per lead (CPL), and how much was spent on each campaign. Instead, you should evaluate the total number of results achieved across all campaigns in the campaign group, as well as the average cost per result at the campaign <em>group</em> level. By doing so, you can more accurately determine how effectively Dynamic Group Budget with maximum delivery bidding works to achieve the desired outcomes for your campaign group.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When using the maximum delivery bidding strategy, the goal is always to target the lowest-cost optimization goals available. However, as these lower-cost goals are reduced over time, it becomes necessary to start spending on higher-cost goals to ensure the budget is spent effectively. Despite being a higher cost, these optimization goals are still considered the lowest-cost options available at that point in time.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Some campaigns might have only a few lower-cost goals and a lot of higher-cost goals, while others might have a larger number that are moderately priced. Regardless of the specific makeup of the campaign, Dynamic Group Budget with maximum delivery bidding is designed to adapt to the available optimization goals and maximize the key results achieved.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424128" target="_self">Create campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425447" target="_blank">Edit campaign groups</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a485099" target="_self">Delete campaign groups</a></li> </ul> <p><strong>Learn more</strong></p> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422101" target="_self">Campaign budgets</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502133" target="_self"><strong>Dynamic Group Budget in Campaign Manager</strong></a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502134" target="_self"><strong>Dynamic Group Budget best practices</strong></a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423490" target="_self">Maximum delivery bidding strategy</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422642" target="_self">Objective-based reporting with key results</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427513" target="_self">Objective-based pricing for LinkedIn advertising</a></li> </ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a137131" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a137131" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a137131"> Campaign Bid and Budget </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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Understanding how Dynamic Group Budget works with maximum delivery bidding | Marketing Solutions Help