Think:Act Magazine | Roland Berger

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On <i>Think:Act</i>’s 20th anniversary, we reflect on valuable insights gleaned over the past two decades that can help organizations navigate an increasingly complex business climate in the coming 20 years.</p><p class="c-text-paragraph ">Click below to read the whole issue <i>Thinking in Decades</i>.</p> </div> </div> </section> <section class="m-flag-join" id="flag" > <div class="wrapper"> <div class="container"> <div class="flag-wrapper"> <a href="#download" class="flag is-red" c-scroll-button> <svg class="icon"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.rolandberger.com/img/icons.svg#arrow"></use> </svg> Download the new issue! </a> </div> </div> </div> </section> <section class="m-section-headline " id="section_headline_1" > <div class="container"> <div class="overline" >Latest features</div> </div> </section> <section class="m-grid" id="grid_v2" > <div class="container"> <div class="tiles content-new-tiles"> <div class="tile span-6-6 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data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_01_heffernan_tile_teaser_h310.jpg" alt="Margaret Heffernan on embracing uncertainty" copyright="Jan Robert Dünnweller Collage: Mike McQuade" /> </picture> </div> <div class="content-wrapper"> <div class="content"> <div class="headline" "> <div class="date"></div> <h2>Margaret Heffernan on embracing uncertainty </h2> </div> <div class="text-wrapper"> <div class="text" "> <p>In an opinion piece for Think:Act magazine, bestselling author Margaret Heffernan encourages us to adopt a just-in-case approach when faced with uncertainty. </p> </div> </div> </div> </div> </a> </div> <div class="tile span-3-6 tile-type-vertical without-spacing" > <a href="https://www.rolandberger.com/en/Insights/Publications/How-On-caught-up-with-the-big-sneaker-brands.html" class="c-tile-content-new style-vertical with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Magazine</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_05_copetti_tile_teaser_h314x380.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_05_copetti_tile_teaser_h260x395.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_05_copetti_tile_teaser_q393.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_05_copetti_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_05_copetti_tile_teaser_h314x380.jpg" alt="How On caught up with the big sneaker brands" copyright="Jan Robert Dünnweller Collage: Mike McQuade" /> </picture> </div> <div class="content-wrapper"> <div class="content"> <div class="headline" "> <div class="date"></div> <h2>How On caught up with the big sneaker brands </h2> </div> <div class="text-wrapper"> <div class="text" "> <p>Team Think:Act speaks with On co-founder Caspar Coppetti about the company’s innovative sports footwear and modern management model. </p> </div> </div> </div> </div> </a> </div> <div class="tile span-3-6 tile-type-vertical without-spacing" > <a href="https://www.rolandberger.com/en/Insights/Publications/The-Pope-s-AI-guru-on-the-human-impact-of-tech.html" class="c-tile-content-new style-vertical with-text with-image" c-expandable-teaser> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Magazine</div> </div> <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_07_benanti_tile_teaser_h314x380.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_07_benanti_tile_teaser_h260x395.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_07_benanti_tile_teaser_q393.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_07_benanti_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_07_benanti_tile_teaser_h314x380.jpg" alt="The Pope’s AI guru on the human impact of tech" copyright="Jan Robert Dünnweller Collage: Mike McQuade" /> </picture> </div> <div class="content-wrapper"> <div class="content"> <div class="headline" "> <div class="date"></div> <h2>The Pope’s AI guru on the human impact of tech</h2> </div> <div class="text-wrapper"> <div class="text" "> <p>Think:Act gains insights from the Pope's AI consultant, Franciscan friar Paolo Benanti, on a movement to protect human values in the digital era. </p> </div> </div> </div> </div> </a> </div> </div> </div> </section> <section class="m-section-headline " id="section_headline_2" > <div class="container"> <h2 class="add-line" >Winning strategies in Asia’s consumer market</h2> </div> </section> <section class="m-text" id="text_1" > <div class="container"> <div class="wrapper" > <div class="c-text-infobox" > <div class="headline">Sign up to learn more</div> <p>Don’t miss out, just register to gain access to all Ideas for Action insights</p> <a href="https://content.rolandberger.com/en/thinkact-ideas-for-action-44" target="_blank" rel="noopener noreferrer" class="c-button" style=" "><span>Sign up to learn more</span></a> </div> <p class="c-text-paragraph ">The new <i>Ideas for Action</i> looks at how global consumer goods firms can remain competitive across Asian markets as local businesses increasingly win over customers. </p> </div> </div> </section> <section class="m-section-headline " id="section_headline_3" > <div class="container"> <div class="overline" >All articles</div> <h2 >Quick access to all Think:Act topics </h2> </div> 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Each edition includes exclusive interviews with thought leaders, senior executives and innovators, and offers diverse perspectives and ideas for business practice. </p> </div> </div> </section> <section class="m-load-more" m-load-more m-load-more-item-selector=".tile" m-load-more-limit-mobile="6" m-load-more-limit-desktop="6" > <div class="wrapper"> <section class="m-grid" > <div class="container"> <div class="tiles"> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Thinking-in-decades.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_issue_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_issue_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_issue_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_issue_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta44_st_issue_tile_teaser_h260.jpg" alt="Cover image" copyright="Katsumi Murouchi/ Getty Images; Collage: Mike McQuade" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Thinking in decades</span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Pace-for-impact.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta43_st_en_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta43_st_en_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta43_st_en_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta43_st_en_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta43_st_en_tile_teaser_h260.jpg" alt="Cover image" copyright="Julia Sellmann" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Pace for impact</span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/It-s-time-to-rethink-AI.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta42_issue_lp_future_tile_en_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta42_issue_lp_future_tile_en_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta42_issue_lp_future_tile_en_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta42_issue_lp_future_tile_en_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta42_issue_lp_future_tile_en_tile_teaser_h260.jpg" alt="Cover image" copyright="Carsten Gueth" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>It's time to rethink AI </span> </div> </a> </div> <div class="tile"> <a 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class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>The circus of transformation</span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Performance-Faster-Higher-Stronger.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta40_issue_lp_st_en_final_1_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta40_issue_lp_st_en_final_1_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta40_issue_lp_st_en_final_1_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta40_issue_lp_st_en_final_1_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta40_issue_lp_st_en_final_1_tile_teaser_h260.jpg" alt="Cover image" copyright="Roland Berger" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Performance: Faster, Higher, Stronger </span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Journey-to-the-future.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta39_issue_lp_st_en_final_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta39_issue_lp_st_en_final_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta39_issue_lp_st_en_final_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta39_issue_lp_st_en_final_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta39_issue_lp_st_en_final_tile_teaser_h260.jpg" alt="Cover image" copyright="Jacques Kleynhans" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Journey to the future</span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Art-and-Business.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta38_issue_lp_st_en_final_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta38_issue_lp_st_en_final_tile_teaser_w350x268.jpg" /> <source 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data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta37_issue_lp_st_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta37_issue_lp_st_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta37_issue_lp_st_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/Tile-Content/ta37_issue_lp_st_tile_teaser_h260.jpg" alt="Cover image" copyright="Javi Aznarez" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Circular economy </span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Geopolitics-2.0.html" class="c-tile-content is-large " > <div class="image"> <picture> <source media="(min-width:1024px)" data-srcset="https://img.rolandberger.com/img/Tiles/ta36_issue_lp_st_tile_teaser_h260.jpg" /> <source media="(min-width:768px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta36_issue_lp_st_tile_teaser_w350x268.jpg" /> <source media="(min-width:480px)" data-srcset="https://img.rolandberger.com/img/Tiles/ta36_issue_lp_st_tile_teaser_h260.jpg" /> <source media="(min-width:100px)" data-srcset="https://img.rolandberger.com/img/Tiles/Tile-Content/ta36_issue_lp_st_tile_teaser_q100.jpg" /> <img class=" lazyload" data-src="https://img.rolandberger.com/img/Tiles/ta36_issue_lp_st_tile_teaser_h260.jpg" alt="Cover image" copyright="LaTigre" /> </picture> </div> <div class="label-wrapper"> <div class="c-label" style=" ">Think:Act Edition</div> </div> <div class="headline" > <span>Geopolitics 2.0</span> </div> </a> </div> <div class="tile"> <a href="https://www.rolandberger.com/en/Insights/Publications/Making-life-better.html" class="c-tile-content is-large " > <div 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</section> <section class="m-download" ng-controller="DownloadController" default-language="en" download-size-en="23.13 MB" download-size-de="23.19 MB" ng-init='downloads={"de":{"file":"roland_berger_thinkactmagazin_indekadendenken.pdf","headline":"In Dekaden denken","language":"de","preview":"https://www.rolandberger.com/publications/publication_image/ta44_de_cover_download_preview.jpg","size":"23.19 MB","url":"https://www.rolandberger.com/publications/publication_pdf/roland_berger_thinkactmagazin_indekadendenken.pdf"},"en":{"file":"roland_berger_thinkactmagazine_thinkingindecades.pdf","headline":"Thinking in decades","language":"en","preview":"https://www.rolandberger.com/publications/publication_image/ta44_cover_download_preview.jpg","size":"23.13 MB","url":"https://www.rolandberger.com/publications/publication_pdf/roland_berger_thinkactmagazine_thinkingindecades.pdf"}}' > <div class="container"> <div class="c-background"></div> <div class="wrapper"> <div class="content"> <div class="label-wrapper" > <div class="c-label" style=" ">Think:Act Edition</div> </div> <h1 >Thinking in decades</h1> <div class="preview"> <div class="preview-background"> <img ng-src="{[downloads[language].preview]}" src="https://www.rolandberger.com/publications/publication_image/ta44_cover_download_preview.jpg" alt="{[downloads[language].preview]}" /> </div> </div> <p >The latest edition of Think:Act Magazine explores enduring business themes from past decades through a new lens of pertinence for the next 20 years. </p> <div class="language"> <span>Published February 2025. Available in</span> <label> <input type="radio" ng-model="language" value="en"> <span>en</span> </label> <label> <input type="radio" ng-model="language" value="de"> <span>de</span> </label> </div> </div> <div class="button"> <a class="c-button download-button" data-hs-event="pe2936738_hubspot_events" title="{[downloads[language].headline]}" dl-title="{[downloads[language].headline]}" dl-language="{[ language ]}" ng-href="{[downloads[language].url]}" dl-event="fileDownload" dl-file-name="{[downloads[language].file]}"> <span>Download <span class="size">(<span ng-bind="size"></span>)</span></span> <svg class="icon"> <use xlink:href="https://www.rolandberger.com/img/icons.svg#download"></use> </svg> </a> </div> </div> </div> </section> <section class="m-separator" > <div class="container"></div> </section> <section class="m-section-headline " id="section_headline_7" > <div class="container"> <div class="overline" >About the Think:Act Magazine</div> </div> </section> <section class="m-text" id="text_5" > <div class="container"> <div class="wrapper" > <p class="c-text-paragraph ">Think:Act is Roland Berger’s award-winning magazine that helps senior executives navigate the choppy waters of our fast changing business environment. The magazine chronicles the big shifts happening in the world and their impact on organizations, identifies current and upcoming trends in business and offers a deep dive into the latest management ideas.</p><p class="c-text-paragraph ">It does this through thought-provoking articles and exclusive interviews with thought leaders and the movers and shakers of the world of business. The magazine features an eclectic mix of articles that take a lively approach to storytelling. The magazine has a unique and unorthodox design format that has won many accolades. It was one of the first magazines to be inducted into the "BCM Hall of Fame", after it had won Europe's biggest content marketing award three years in a row. Thereafter, it has won several International Creative Media Awards, Society of Publication Designers Awards and the prestigious Red Dot Award.</p><p class="c-text-paragraph ">First published in 2004, Think:Act reaches around 30,000 select senior executives and decision-makers in the fields of business, politics and media around the world. Think:Act is published in English, German and Chinese.</p> <div class="c-text-info without-bullets" > <p class="c-text-paragraph "><b>International Creative Media Awards (ICMA) </b></p> <p class="c-text-paragraph ">18 Awards (5 x Gold, 7 x Silver, 1 x Bronze, 2 x Best of Show, 2 x Award of Excellence,1 x Best of Decade)</p> <p class="c-text-paragraph "><b>Best of Content Marketing (BCM) </b></p> <p class="c-text-paragraph ">9 Awards (4 x Gold - inkcl. 1 x Grand Prix, 5 x Silver)</p> <p class="c-text-paragraph "><b>FOX</b></p> <p class="c-text-paragraph ">3 Awards (3 x Gold)</p> <p class="c-text-paragraph "><b>FOX VISUALS</b></p> <p class="c-text-paragraph ">3 Awards (3 x Gold)</p> <p class="c-text-paragraph "><b>EMA</b></p> <p class="c-text-paragraph ">2 Awards (2 x Winner)</p> <p class="c-text-paragraph "><b>Art Directors Club</b></p> <p class="c-text-paragraph ">2 Awards (1 x Bronze, 1 x Merit)</p> <p class="c-text-paragraph "><b>Society of Publication Designers (SPD)</b></p> <p 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