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O2 AI “Granny” fools scammers - Identity Week
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ID</a></p><img data-src="https://identityweek.net/wp-content/uploads/2024/11/AI-Granny.jpg" alt="" width="1080" height="675" data-srcset="https://identityweek.net/wp-content/uploads/2024/11/AI-Granny.jpg 1080w, https://identityweek.net/wp-content/uploads/2024/11/AI-Granny-480x271.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /><noscript><img src="https://identityweek.net/wp-content/uploads/2024/11/AI-Granny.jpg" alt="" class="" width="1080" height="675" srcset="https://identityweek.net/wp-content/uploads/2024/11/AI-Granny.jpg 1080w, https://identityweek.net/wp-content/uploads/2024/11/AI-Granny-480x271.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /></noscript> </div> <div class="entry-content"> <p class="mailpoet_wp_post">An AI “granny”, mimicking an older victim of scam calls, has taken on fraudsters at their own game.</p> <p class="mailpoet_wp_post">“Daisy”, the AI model created by Virgin Media O2, answers calls from scammers autonomously, wasting their time with lengthy stories and providing false personal information to frustrate them.</p> <p class="mailpoet_wp_post">Deploying cutting-edge technology in this way, O2 reminded their customers not to<span style="font-weight: 400;"> always trust the caller and report any suspicious calls if they believe the person they are speaking to may not be genuine. </span></p> <p><span style="font-weight: 400;">The AI model has fooled fraudsters for as long as 40 minutes, playing on fraudsters’ biases about older people to outmanoeuvre them, as part of Virgin Media O2’s ongoing “Swerve the Scammers” campaign. </span></p> <p><span style="font-weight: 400;">The project has attracted support from Love Island’s Amy Hart, who was also a victim of a devastating scam. Whether the victim is young or old,</span><i><span style="font-weight: 400;"> “anyone can be a victim of a scam”</span></i><span style="font-weight: 400;"> she said, as nearly 7 out of 10 Brits (69%) reported that they been targeted by scammers.</span></p> <p><span style="font-weight: 400;">The AI Scambaiter frustrates scammers telling stories at length about her family, passion for knitting and wasting their time with false personal information.</span></p> <blockquote><p><span style="font-weight: 400;">Murray Mackenzie, D</span><span style="font-weight: 400;">irector of Fraud at Virgin Media O2, said they </span><i><span style="font-weight: 400;">are “committed to playing our part in stopping the scammers, investing in everything from firewall technology to block out scam texts to AI-powered spam call detection to keep our customers safe”. </span></i></p></blockquote> <p><span style="font-weight: 400;">O2 has invested heavily in fighting fraud, rolling out AI-powered anti-spam tools and new caller identification services free to all mobile customers. O2’s helpline to report texts and calls suspected to be fraudulent helped to block 89 million texts</span><i><span style="font-weight: 400;">.</span></i><span style="font-weight: 400;"> Blocking services also intercepted over £250 million in suspected fraudulent transactions last year alone.</span></p> <p><span style="font-weight: 400;">The business is encouraging them to leave scambaiting to AI bots, especially as 53% of UK residents indicate they do not want to waste their own time taking action.</span></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-x"><a rel="nofollow noopener noreferrer" data-shared="sharing-x-43082" class="share-x sd-button share-icon no-text" href="https://identityweek.net/o2-ai-granny-fools-scammers/?share=x" target="_blank" title="Click to share on X" ><span></span><span class="sharing-screen-reader-text">Click to share on X (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-43082" class="share-facebook sd-button share-icon no-text" href="https://identityweek.net/o2-ai-granny-fools-scammers/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-43082" class="share-linkedin sd-button share-icon no-text" href="https://identityweek.net/o2-ai-granny-fools-scammers/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" data-shared="" class="share-jetpack-whatsapp sd-button share-icon no-text" href="https://identityweek.net/o2-ai-granny-fools-scammers/?share=jetpack-whatsapp" target="_blank" title="Click to share on WhatsApp" ><span></span><span class="sharing-screen-reader-text">Click to share on WhatsApp (Opens in new window)</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon no-text" href="mailto:?subject=%5BShared%20Post%5D%20O2%20AI%20%E2%80%9CGranny%E2%80%9D%20fools%20scammers&body=https%3A%2F%2Fidentityweek.net%2Fo2-ai-granny-fools-scammers%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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