AT&T and Cloud9 Will Bring Fans Closer to the Esports They Love

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class="story__header "> <div class="featured-image"> <img src="/web/20190326223409im_/https://about.att.com/ecms/dam/snr/2019/March2019/StoryLevelBanner/03.04.19_Cloud9_2_STORY_LEVEL_BANNER_1600x483.jpg" alt="Article banner image"> </div> <div class="featured-headline"> <h1>AT&T Taking Esports Strategy to New Heights with Cloud9 Agreement</h1> </div> </div> <div class="story__preface"> </div> <div class="story__wrap"> <div class="row"> <div class="row__wrap">  <article class="article col col-8">  <div class="article__header">  <div class="article__meta"> <div class="meta__info"> <span class="date">LOS ANGELES, March 05, 2019</span> </div> </div>   <div class="article__share"> <h4>share</h4> <ul> <li><a href="https://web.archive.org/web/20190326223409/https://twitter.com/intent/tweet?url=https://about.att.com/story/2019/cloud9.html&text=AT%26T%20Taking%20Esports%20Strategy%20to%20New%20Heights%20with%20Cloud9%20Agreement%20-" aria-label="Share via Twitter" target="_blank"><i 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class="article__content" data-ftimg="true"> <div class="featured-headline"> <h1>AT&T Taking Esports Strategy to New Heights with Cloud9 Agreement</h1> </div> <div class="featured-asset"> </div> <div class="content__wrap"> <input type="hidden" name="pageIdentifier" value="newarticle"/> <div id="newarticle"><div class="SNR_column section"> <div class="component"> <div class="row"> <div class="row__wrap"> <div class="col col-6"> <div class="SNR_media section"> <div class="component"> <div class="media media--left" data-type="image"> <figure class="media__img"> <div class="frame"> <img src="/web/20190326223409im_/https://about.att.com/ecms/dam/snr/2019/March2019/InStory/03.04.19_Cloud9_2_IN_STORY_768x475_ATT_White.jpg" alt="03.04.19_Cloud9_2_IN_STORY_768x475_ATT_White.jpg"> </div> </figure> </div> </div> </div> </div> <div class="col col-6"> <div class="SNR_media section"> <div class="component"> <div class="media media--left" data-type="image"> <figure class="media__img"> <div class="frame"> <img src="/web/20190326223409im_/https://about.att.com/ecms/dam/snr/2019/March2019/InStory/03.04.19_Cloud9_2_IN_STORY_768x475_Cloud%209.jpg"> </div> </figure> </div> </div> </div> </div> </div> </div> </div></div> <div class="text section"> <div class="component"> <div class="text "> <div class="text__wrap"> <p style="text-align: center;"><i>Working with North America’s most popular esports organization, AT&T will bring fans closer to the sport they love</i></p> <p style="text-align: center;"><i>Fans everywhere will get their Cloud9 fill weekly with new digital digest ‘The Nines’ presented by AT&T</i></p> <p>Continuing to evolve its corporate sponsorships portfolio, AT&T Communications has reached a new agreement with Cloud9 that will help AT&T grow its relationships with new and existing customers as it plays an increasingly involved role in the esports community.</p> <p>One of the most prominent esports organizations in the world, Cloud9 has 12 teams across a variety of platforms and titles, including League of Legends, Fortnite, CS:GO, Apex Legends, and others. They’ve competed in more than 600 tournaments and built one of the largest and most engaged fanbases with 17.4 million social media followers.</p> <p>"Teaming up with a company like AT&T, who has always prided itself on being ahead of the curve, is a tremendous moment for the whole C9 organization," said Jack Etienne, Cloud9 CEO & Owner. "With what AT&T is bringing us, we're going to be able to <a href="https://web.archive.org/web/20190326223409/https://twitter.com/cloud9/status/1102751247327727616?s=21">bring the fans so much more</a> – more content, more access, more memes, and more championships. I can't wait to see the incredible things we’ll do together."</p> </div> </div> </div> </div> <div class="text section"> <div class="component"> <div class="text "> <div class="text__wrap"> <p>Later this year, Cloud9 will begin production on a new, weekly digital show providing team highlights, player profiles, a look at upcoming tournaments and other esports news from across the Cloud9 organization and its partners . AT&T will be the presenting sponsor of this new series called “The Nines.” Fans can catch the series on Cloud9’s digital platforms.</p> <p>“We’re thrilled that Cloud9 has chosen to work with us to connect its fans to more of the moments they love, whether that’s at an event, at home, or on the go,” said Shiz Suzuki, assistant vice president, AT&T Sponsorships & Experiential Marketing. “Our sponsorship investments put our brand at the convergence of entertainment, technology and lifestyles. Cloud9 is thriving at that intersection, and we look forward to learning and growing with them.”</p> <p>In addition to “The Nines,” this new relationship enables AT&T to deliver experiences that deepen its relationships with its customers, and to connect with esports fans across the country by offering a closer look at one of the top esports organizations in the world. At AT&T-sponsored esports events with Cloud9 athletes and at other events where Cloud9 teams play, AT&T will use its social media and other digital channels to bring fans inside the action. </p> <p>There are additional opportunities that AT&T and Cloud9 will explore to integrate Cloud9 across AT&T’s corporate sponsorships portfolio, to create new experiences and to connect both organizations to new audiences. The evolving portfolio includes flagships like the AT&T Pebble Beach Pro-Am that’s delivered history-making moments for decades, to more recent investments in esports, professional basketball and giving underrepresented voices a platform for premium content development and distribution. </p> </div> </div> </div> </div> <div class="SNR_expandable section"> <div> </div> <div class="component"> <div class="text expandable-text text--footer "> <div class="text__wrap"> <p><b><u>About AT&T Communications</u></b><u></u></p> <p>We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America’s biggest test.** We’re building <u>FirstNet</u> just for first responders and creating next-generation mobile 5G. With <u>DIRECTV</u> and <u>DIRECTV NOW</u>, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities. AT&T Communications is part of AT&T Inc. (<u>NYSE:T</u>). Learn more at <a href="https://web.archive.org/web/20190326223409/https://about.att.com/category/att_communications_news">att.com/CommunicationsNews</a>.</p> <p><sup>AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at <u>about.att.com</u>. Follow our news on Twitter at @ATT, on Facebook at <u>facebook.com/att</u> and on YouTube at <u>youtube.com/att</u>.</sup></p> <p><sup>© 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.</sup></p> <p><sup>**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.</sup></p> <p><sup>FirstNet® and the FirstNet service logo are the intellectual property of the First Responder Network Authority.</sup></p> <p><b><u>About Cloud9</u></b></p> <p>Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Apex Legends, Hearthstone, Super Smash Bros Melee, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit <a href="https://web.archive.org/web/20190326223409/http://www.cloud9.gg/">http://www.cloud9.gg</a>.</p> </div> <div class="text__cta"> <a class="cta--link" data-role="none" data-showtext="View More" data-hidetext="View Less" aria-label="View More" href="javascript:void(0);">View More</a> </div> </div> </div> </div> </div> <div id="oldstory"> </div> <div id="oldpress"> </div> </div> </div>  </article>   <aside class="sidebar col col-4">  <div class="sidebar__widget widget--search">  <div class="component"> <div class="text"> <div class="text__wrap"> <h2>Search News</h2> </div> </div> </div>  <div class="component"> <div class="search-field"> <script type="text/javascript" src="/web/20190326223409js_/https://about.att.com/ui/corpcomm_internet_attus/1.0.0/scripts/custom/search.js"></script>   <div class="component"> <div class="search-field"> <form action="/web/20190326223409/https://about.att.com/allnews.html" method="get"> <fieldset> <label for="search">Search</label>  <input id="search" name="searchkey" class="search__input" type="text" title="Enter search keywords" value="Search News" data-placeholder="Search News" categorytext="all"> <input type="hidden" name="page" value="1"/> <input type="hidden" name="category" id="category" value="all"/> <input type="hidden" name="months" value="all"/> <button id="search-submit" class="search__submit" type="button" aria-label="Submit Search"><span class="icon--search"></span></button> </fieldset> </form> </div> </div>  </div> </div> </div>  <div id="top-news-videos"></div> <div class="sidebar__content"> </div> </aside>  </div> </div> </div> <div class="story__related"> <section class="region region--blue"> <div class="row row--equal-heights"> <div class="row__wrap"> <div class="col col-4">  <div class="component"> <div class="featured-item"> <div class="item__media"> <div class="item__img" data-placeholder="false"> <a href="/web/20190326223409/https://about.att.com/newsroom/2019/att_airstream_4glte.html" aria-label="Airstream and AT&T Team Up to Offer 4G LTE Connectivity for Any Airstream"> <img src="/web/20190326223409im_/https://about.att.com/ecms/dam/snr/2019/February2019/FeatureRelated/PreMWC-TBD%204G%20LTE%20Great%20OutdoorsFEATURED_STORY_768x575.jpg" alt="Get Faster Streaming"> </a> </div> </div> <div class="item__content"> <div class="story__wrap">  <h3 class="item__title">Airstream and AT&T Team Up to Offer 4G LTE Connectivity for Any Airstream</h3> <div class="item__description"> <p>Airstream, maker of the iconic “silver bullet” trailer, has joined forces with AT&T to offer 4G LTE data plans specifically designed for Airstream vehicles.</p> </div> <div class="item__cta"> <a class="cta--link" data-role="none" aria-label="Read More" href="/web/20190326223409/https://about.att.com/newsroom/2019/att_airstream_4glte.html">Read More</a> </div> </div> </div> </div> </div>  </div>  <div class="col col-4">  <div class="component"> <div class="featured-item"> <div class="item__media"> <div class="item__img" data-placeholder="false"> <a href="/web/20190326223409/https://about.att.com/story/2019/nba_all_star_2019.html" aria-label="AT&T Brings Fans Closer to NBA All-Star 2019"> <img src="/web/20190326223409im_/https://about.att.com/ecms/dam/snr/2019/February2019/FeatureRelated/NBA%20All-Star%20Activation_FEATURED_STORY_768x575.jpg" alt="Get Faster Streaming"> </a> </div> </div> <div class="item__content"> <div class="story__wrap">  <h3 class="item__title">AT&T Brings Fans Closer to NBA All-Star 2019</h3> <div class="item__description"> <p>AT&T is giving fans a closer look into NBA’s 2019 All-Star game after signing a new multi-year partnership agreement with the NBA.</p> </div> <div class="item__cta"> <a class="cta--link" data-role="none" aria-label="Read More" href="/web/20190326223409/https://about.att.com/story/2019/nba_all_star_2019.html">Read More</a> </div> </div> </div> </div> </div>  </div>  <div class="col col-4">  <div class="component"> <div class="featured-item"> <div class="item__media"> <div class="item__img" data-placeholder="false"> <a href="/web/20190326223409/https://about.att.com/newsroom/2019/touchdown_data.html" aria-label="Touchdown! 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AT&T and Cloud9 Will Bring Fans Closer to the Esports They Love