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type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="m-0"><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none text-ii-red ml-0 headline-sm xl:headline-base"><a href="/industry/advertising-media/">Advertising &amp; Media</a></small><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none paragraph-base">|</small><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none paragraph-base text-ii-gray-800 mr-9">December 02, 2024</small><a itemProp="url" href="/learningcenter/guides/definition-what-is-non-endemic-advertising/"><h2 class="text-ii-black m-0 headline-lg md:headline-xl xl:headline-2xl"><span itemProp="headline">Definition: What is non-endemic advertising?</span></h2></a></div></div><div class="w-full mx-auto col-auto"><a itemProp="url" class="mb-4 sm:mb-6 mx-0 flex h-64 sm:h-72 md:h-64 lg:h-56 xl:h-72" href="/learningcenter/guides/biggest-retail-companies-united-states/"><div class="flex w-full h-full"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained object-cover w-full h-full place-self-center"><div style="max-width:1000px;display:block"><img alt="" role="presentation" aria-hidden="true" src="data:image/svg+xml;charset=utf-8,%3Csvg%20height=&#x27;562.5&#x27;%20width=&#x27;1000&#x27;%20xmlns=&#x27;http://www.w3.org/2000/svg&#x27;%20version=&#x27;1.1&#x27;%3E%3C/svg%3E" style="max-width:100%;display:block;position:static"/></div><div aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear;background-color:transparent;position:absolute;top:0;left:0;bottom:0;right:0"></div><img data-gatsby-image-ssr="" itemProp="image" data-main-image="" style="opacity:0" sizes="(min-width: 720px) 720px, 100vw" decoding="async" loading="lazy" data-src="/static/077312d68ac51c1b7fb1c7c3d55cfb19/06317/USEcommerceCompanies.001.png" data-srcset="/static/077312d68ac51c1b7fb1c7c3d55cfb19/7697b/USEcommerceCompanies.001.png 180w,/static/077312d68ac51c1b7fb1c7c3d55cfb19/c1ff2/USEcommerceCompanies.001.png 360w,/static/077312d68ac51c1b7fb1c7c3d55cfb19/06317/USEcommerceCompanies.001.png 720w" alt=""/><noscript><img data-gatsby-image-ssr="" itemProp="image" data-main-image="" style="opacity:0" sizes="(min-width: 720px) 720px, 100vw" decoding="async" loading="lazy" src="/static/077312d68ac51c1b7fb1c7c3d55cfb19/06317/USEcommerceCompanies.001.png" srcSet="/static/077312d68ac51c1b7fb1c7c3d55cfb19/7697b/USEcommerceCompanies.001.png 180w,/static/077312d68ac51c1b7fb1c7c3d55cfb19/c1ff2/USEcommerceCompanies.001.png 360w,/static/077312d68ac51c1b7fb1c7c3d55cfb19/06317/USEcommerceCompanies.001.png 720w" alt=""/></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="m-0"><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none text-ii-red ml-0 headline-sm xl:headline-base"><a href="/industry/ecommerce/">Ecommerce</a></small><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none paragraph-base">|</small><small class="m-0 mx-0.5 lg:mx-1 mb-2 inline-block leading-none paragraph-base text-ii-gray-800 mr-9">November 15, 2024</small><a itemProp="url" href="/learningcenter/guides/biggest-retail-companies-united-states/"><h2 class="text-ii-black m-0 headline-lg md:headline-xl xl:headline-2xl"><span itemProp="headline">The 10 biggest retail companies in the US in 2024, by ecommerce sales</span></h2></a></div></div><div class="w-full mx-auto col-auto"><a itemProp="url" class="mb-4 sm:mb-6 mx-0 flex h-64 sm:h-72 md:h-64 lg:h-56 xl:h-72" href="/learningcenter/guides/holiday-sales-data/"><div class="flex w-full h-full"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper gatsby-image-wrapper-constrained object-cover w-full h-full place-self-center"><div 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500w,/static/7464cb00f2c576fb64b3f1126ddb0e19/148eb/guide-to-holiday-retail.png 1000w" alt=""/><noscript><img data-gatsby-image-ssr="" itemProp="image" data-main-image="" style="opacity:0" sizes="(min-width: 1000px) 1000px, 100vw" decoding="async" loading="lazy" src="/static/7464cb00f2c576fb64b3f1126ddb0e19/148eb/guide-to-holiday-retail.png" srcSet="/static/7464cb00f2c576fb64b3f1126ddb0e19/42da7/guide-to-holiday-retail.png 250w,/static/7464cb00f2c576fb64b3f1126ddb0e19/ae6a8/guide-to-holiday-retail.png 500w,/static/7464cb00f2c576fb64b3f1126ddb0e19/148eb/guide-to-holiday-retail.png 1000w" alt=""/></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const 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