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class="x-menu-list"> <div class="x-menu-list-title"> Ressourcen </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--support"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/de/support/" tabindex="-1"> WordPress.com-Support </a> </li> <li class="x-menu-grid-item lpc x-nav--blog"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/blog/" tabindex="-1"> WordPress News </a> </li> <li class="x-menu-grid-item lpc x-nav--experts"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/de/go/" tabindex="-1"> Website-Tipps </a> </li> <li class="x-menu-grid-item lpc x-nav--business-name-generator"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/de/firmennamen-generator/" tabindex="-1"> Firmennamen-Generator </a> </li> <li class="x-menu-grid-item lpc x-nav--logo-maker"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/de/logo-maker/" tabindex="-1"> Logo Maker 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href="https://apps.wordpress.com/de/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/group-1000004724.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--google-play is-android"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/de/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/play-store-logo.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--learn-more"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/de/mobile" tabindex="-1"> Weitere Informationen <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> </div> </div> <div class="lp-block lp-section is-style-blue-60-mono" style="overflow:hidden;background-color:rgb(112,149,190)"><div class="lp-section__content"><div class="lp-block lp-container" style="padding-bottom: calc(var(--lp-section-padding-top) / 2)"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: 65,90,217; position: absolute; z-index: -1; top: -65%; left: -74%; bottom: 0; right: 0; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: 180,206,214; position: absolute; z-index: -1; top: -60%; left: 60%; bottom: 0; right: -60%; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: 124,124,232; position: absolute; z-index: -1; top: 20%; left: -60%; bottom: -110%; right: 30%; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-container lp-container--has-position-absolute" style="--lp-rgb: 76,167,101; position: absolute; z-index: -1; top: 0; left: 10%; bottom: -100%; right: -90%; background: radial-gradient(farthest-side, rgba(var(--lp-rgb), 1), rgba(var(--lp-rgb), 0)); filter: blur(50px); pointer-events: none"><div class="lp-block lp-content lp-wrapper lp-wrapper--layout-center">  </div></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-pp"> <h1 class="wp-block-heading has-huge-p-font-size">Sofortgenerator für Firmennamen</h1> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left"> <p class="lp-color-primary">Generiere blitzschnell jede Menge neue Ideen und sichere dir einen unverwechselbaren Namen und eine einzigartige Domain für dein Unternehmen.</p> <span class="lp-block lp-spacer lp-spacer--size-1"></span> <div class="lp-block lp-container" style="display: none; padding: var(--lp-pad-1); border-radius: var(--lp-radius); background: rgba(255, 255, 255, 0.5)"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-color-primary lp-text-caps" style="font-size:13px;line-height:1"> <p>Kostenlos mit jedem kostenpflichtigen WordPress.com-<a href="https://wordpress.com/de/pricing">Jahrestarif</a></p> </div></div> <p class="lp-color-primary has-normal-font-size">Finde deinen Firmennamen:</p> </div> <div class="lp-block lp-container"><div class="lp-block lp-container lp-container--has-position-absolute is-typed-form-background" style="position: absolute; top: 32px; right: 0; bottom: 0; left: 0; background: var(--studio-gray-0)"></div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide"> <div class="lp-block lp-business-name-generator"> <div class="lp-block lp-form-typed"> <form class="lp-block lp-form lp-form__fetch-data" action="https://public-api.wordpress.com/rest/v1/nbi/brand-names2" method="GET" data-fetch-complete-event="onBusinessNamesFetched"><div class="lp-form__content"> <div class="lp-block lp-form-typed-field"><div class="lp-block lp-form-field"><input class="lp-form-field__content" type="text" name="query" required=""></div> <div class="lp-block lp-typed" role="presentation" aria-hidden="true"><div class="lp-typed__content"><pre class="lp-typed__content__data">San Diego Café ganzheitlicher Zahnarzt Steuerberatungsdienste </pre><span class="lp-typed__content__indicator"></span></div></div> </div> <div class="lp-block lp-button lp-form-button lp-submit-button is-style-default"><button type="submit">Namen generieren</button></div> </div></form> </div> <div class="lp-business-name-generator-results__container is-hidden"><div class="lp-business-name-generator-results is-collapsed"></div><button class="lp-business-name-generator-results__show-more">View more results</button></div></div> </div></div></div></div> <div class="lp-block lp-section is-style-gray-0-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left"> <h2 class="wp-block-heading has-large-font-size">So funktioniert es</h2> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--columns-2@S lp-grid--columns-3@L lp-grid--gutter-2 lp-margin-top-4 lp-margin-bottom-4"><section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-white); --lp-icon-color: var(--studio-gray-100)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg lp-icon-svg--is-numeral" data-name="1"><div class="lp-icon-svg__content"><div class="lp-icon-svg-numeral" aria-hidden="true">1</div></div></div></div></div> <h2 class="wp-block-heading lp-margin-top-3 has-normal-p-font-size">Wirf den Generator an</h2> <p class="has-tiny-font-size">Gib ein paar für deine Branche typische Stichwörter in den Generator ein.</p> </div></section> <section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-white); --lp-icon-color: var(--studio-gray-100)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg lp-icon-svg--is-numeral" data-name="2"><div class="lp-icon-svg__content"><div class="lp-icon-svg-numeral" aria-hidden="true">2</div></div></div></div></div> <h2 class="wp-block-heading lp-margin-top-3 has-normal-p-font-size">Wähle einen Namen aus </h2> <p class="has-tiny-font-size">Wähle einen unserer automatisch generierten Namen aus.</p> </div></section> <section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-white); --lp-icon-color: var(--studio-gray-100)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg lp-icon-svg--is-numeral" data-name="3"><div class="lp-icon-svg__content"><div class="lp-icon-svg-numeral" aria-hidden="true">3</div></div></div></div></div> <h2 class="wp-block-heading lp-margin-top-3 has-normal-p-font-size">Hol dir deine Domain </h2> <p class="has-tiny-font-size">Finde die passende Domain für dein Unternehmen und sichere sie dir.</p> </div></section></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left"> <span class="lp-block lp-spacer lp-spacer--size-2"></span> <h2 class="wp-block-heading has-large-font-size">Den richtigen Namen finden</h2> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--columns-2@S lp-grid--columns-3@L lp-grid--gutter-2 lp-margin-top-4 lp-margin-bottom-4"><section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono lp-pt-48" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <h2 class="wp-block-heading has-normal-p-font-size">Halte ihn einfach </h2> <p class="has-tiny-font-size">Stell dir vor, du sagst jemandem in einem lauten Café deinen Firmennamen. Bittet dich die Person mehrfach, ihn zu wiederholen oder zu buchstabieren?</p> </div></section> <section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono lp-pt-48" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <h2 class="wp-block-heading has-normal-p-font-size">Mach ihn einprägsam </h2> <p class="has-tiny-font-size">Du hast nur wenige Sekunden Zeit, um dich von der Masse abzuheben. Überlege dir einen Namen, der die Persönlichkeit, den Zweck oder die Art der Produkte, die du verkaufst, widerspiegelt oder damit spielt.</p> </div></section> <section class="lp-block lp-block--has-color-block-style lp-card lp-card--has-color-block-style is-style-gray-0-mono lp-pt-48" style="background: #fdfdfd"><div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <h2 class="wp-block-heading has-normal-p-font-size">Sichere ihn dir</h2> <p class="has-tiny-font-size">Ein guter Name hat viel mehr Gewicht, wenn dir die Domain gehört. Schränke deine Auswahlliste ein, indem du nachschaust, was verfügbar ist.</p> </div></section></div> </div></div> <div class="lp-block lp-section lp-section-buildyourbrand is-style-white-gray-mono lp-pr-0@M lp-pr-0@L"><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section lp-grid--align-start"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-pr-72@L lp-pr-36@M lp-buildyourbrand-text-content"> <h2 class="wp-block-heading has-grand-font-size">Baue deine Marke auf</h2> <p class="lp-width-480 has-small-font-size">Ein Name ist erst der Anfang. Runde die Sache mit einem individuellen Domainnamen, einem Logo oder einer professionellen E-Mail-Adresse ab.</p> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <div class="lp-block lp-flex-utility lp-flex-utility--has-justify-content lp-flex-utility--has-align-items lp-margin-bottom-0" style="justify-content:flex-start;align-items:flex-start"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink lp-pr-18" style="padding-top:2px"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-gray-100); --lp-icon-size: 1em" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/customLink"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12.5 14.5h-1V16h1c2.2 0 4-1.8 4-4s-1.8-4-4-4h-1v1.5h1c1.4 0 2.5 1.1 2.5 2.5s-1.1 2.5-2.5 2.5zm-4 1.5v-1.5h-1C6.1 14.5 5 13.4 5 12s1.1-2.5 2.5-2.5h1V8h-1c-2.2 0-4 1.8-4 4s1.8 4 4 4h1zm-1-3.2h5v-1.5h-5v1.5zM18 4H9c-1.1 0-2 .9-2 2v.5h1.5V6c0-.3.2-.5.5-.5h9c.3 0 .5.2.5.5v12c0 .3-.2.5-.5.5H9c-.3 0-.5-.2-.5-.5v-.5H7v.5c0 1.1.9 2 2 2h9c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2z"></path></svg></div></div></div></div></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink"> <p class="lp-margin-bottom-0 has-small-font-size"><strong>Domains</strong></p> <p class="has-tiny-font-size">Für jede Idee gibt es einen <a href="https://wordpress.com/de/domains/">Domainnamen</a>. Wähle aus über 400 Endungen, darunter .com und .biz.</p> </div> </div> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <div class="lp-block lp-flex-utility lp-flex-utility--has-justify-content lp-flex-utility--has-align-items lp-margin-bottom-0" style="justify-content:flex-start;align-items:flex-start"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink lp-pr-18" style="padding-top:2px"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-gray-100); --lp-icon-size: 1em" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/brush"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M4 20h8v-1.5H4V20zM18.9 3.5c-.6-.6-1.5-.6-2.1 0l-7.2 7.2c-.4-.1-.7 0-1.1.1-.5.2-1.5.7-1.9 2.2-.4 1.7-.8 2.2-1.1 2.7-.1.1-.2.3-.3.4l-.6 1.1H6c2 0 3.4-.4 4.7-1.4.8-.6 1.2-1.4 1.3-2.3 0-.3 0-.5-.1-.7L19 5.7c.5-.6.5-1.6-.1-2.2zM9.7 14.7c-.7.5-1.5.8-2.4 1 .2-.5.5-1.2.8-2.3.2-.6.4-1 .8-1.1.5-.1 1 .1 1.3.3.2.2.3.5.2.8 0 .3-.1.9-.7 1.3z"></path></svg></div></div></div></div></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink"> <p class="lp-margin-bottom-0 has-small-font-size"><strong>Logo Maker</strong></p> <p class="has-tiny-font-size">Es war noch nie so einfach, ein <a href="https://wordpress.com/de/logo-maker/">persönliches Logo</a> für dein Unternehmen zu erstellen.</p> </div> </div> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <div class="lp-block lp-flex-utility lp-flex-utility--has-justify-content lp-flex-utility--has-align-items lp-margin-bottom-0" style="justify-content:flex-start;align-items:flex-start"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink lp-pr-18" style="padding-top:2px"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-bullets" style="--lp-icon-background: var(--studio-gray-100); --lp-icon-size: 1em" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="landpack/mail"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M19 5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V7c0-1.1.9-2 2-2h14Zm.5 12V8.67L12 13.12 4.5 8.67V17c0 .27.16.45.4.5H19c.3 0 .5-.2.5-.5ZM19 6.5H5a.48.48 0 0 0-.5.4v.03l7.5 4.45 7.5-4.45c-.03-.26-.22-.43-.5-.43Z"></path></svg></div></div></div></div></div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-flex-item lp-flex-item--shrink"> <p class="lp-margin-bottom-0 has-small-font-size"><strong>Professional E-Mail</strong></p> <p class="has-tiny-font-size">Baue deine Onlinepräsenz mit einer individuellen Domain und einer <a href="https://wordpress.com/de/professional-email/">personalisierten E-Mail-Adresse</a> auf.</p> </div> </div> </div> </div> </div> <div class="lp-block lp-content lp-buildyourbrand-image-content"> <div class="lp-block lp-image is-style-default"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:753px"><span class="lp-lazy-image__content" style="padding-top:calc(437/753*100%)"><img src="https://wpcom.files.wordpress.com/2023/10/lp-buildyourbrand-desktop-2x.webp" loading="lazy" alt="" role="presentation" width="753" height="437" /></span></span></div></div> </div> </div> </div></div> <div class="lp-block lp-section lp-section-websitedesignservices is-style-blue-0-mono lp-pb-0 lp-pt-30@L lp-pt-30@M"><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section lp-grid--align-center lp-grid--is-reverse@L lp-grid--is-reverse@M"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-pb-12@L lp-pb-30@M"> <h2 class="wp-block-heading">Webdesign-Service</h2> <p>Mit Built By WordPress.com gelangst du noch schneller von der Namensauswahl zur fertigen Website. Lehn dich zurück, während unser Expertenteam eine Website erstellt, von der du begeistert sein wirst. Wir helfen dir bei der Umsetzung, egal ob du eine Website mit nur einer Seite oder einen umfangreichen Shop brauchst.</p> <div class="lp-block lp-button"> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/de/website-design-service/">Jetzt starten</a></div> </div> </div> <div class="lp-block lp-content"> <div class="lp-block lp-image lp-image--align-right"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:608px"><span class="lp-lazy-image__content" style="padding-top:calc(419/608*100%)"><img src="https://wpcom.files.wordpress.com/2023/10/lp-websitedesignservice-desktop-2x.webp" loading="lazy" alt="" role="presentation" width="608" height="419" /></span></span></div></div> </div> </div> </div></div> <div class="lp-block lp-section is-style-gray-90-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <h2 class="wp-block-heading has-huge-font-size">Alles, was du wissen musst</h2> <p class="lp-width-336 has-normal-font-size">Erfahre mehr über Firmennamen bei WordPress.com.</p> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left"> <details class="lp-block lp-question lp-question--is-open is-style-question-block-black" open><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Wie finde ich einen guten Namen?</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Inspirationen gibt es überall. Notiere dir ein paar Ideen und schränke deine Auswahl nach und nach ein. Ob einprägsam, prägnant oder anschaulich – die besten Ideen zeigen sich, wenn wir die schlechtesten Ideen eliminiert haben.</p> </div> </div></div></details> <details class="lp-block lp-question is-style-question-block-black"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Was ist, wenn ein Firmenname, der mir gefällt, bereits verwendet wird?</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <p>Wenn dir der Name wirklich gefällt, kannst du versuchen, den aktuellen Inhaber ausfindig zu machen und zu fragen, ob du ihm oder ihr den Domainnamen abkaufen kannst. Sollte das keine Option sein, kannst du mit dem Generator neue Vorschläge erstellen, um einen einzigartigen Namen zu finden, mit dem sich dein Unternehmen von anderen abhebt.</p> </div> </div></div></details> <details class="lp-block lp-question is-style-question-block-black"><summary><div class="lp-question__summary"><div class="lp-question__summary__marker" aria-hidden="true"></div><div class="lp-question__summary__content">Ich habe mich für einen Firmennamen entschieden. Wie geht es weiter?</div></div></summary><div class="lp-question__answer"><div class="lp-question__answer__content"> <div class="lp-block lp-content"> <ul class="wp-block-list"> <li>Runde die Sache mit einem individuellen <a href="https://wordpress.com/de/domains/">Domainnamen</a> ab – das ist eine eindeutige Adresse für deine Website, die dieser in Sekundenschnelle deinen Stempel aufdrückt.</li> <li>Wenn du noch keine Website hast, kannst du auf WordPress.com eine wunderschöne Website erstellen und diese direkt mit deiner Domain verbinden, sofern du über einen kostenpflichtigen <a href="https://wordpress.com/de/pricing/">Tarif</a> verfügst.</li> <li>Nachdem du dir deine Domain gesichert hast, solltest du dir deinen Benutzernamen in den sozialen Medien sichern, damit deine Kunden dich überall finden können.</li> </ul> </div> </div></div></details> </div> </div> </div></div> <section class="wpcom-global-nav-footer lp-block lp-footer-section lp-section 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Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/de\/business-name-generator\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. 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